Owning and operating a business is already a lot of work. While digital marketing can be just a routine to professionals, it can be quite overwhelming to include it into your daily activities.

Of course, having a comprehensive digital marketing strategy is one thing. But, there a few simple steps that can make a big impact to a small business’s success.

We have listed how the basics of email, social media and online reputation can significantly help your small business.


Start Your Email Marketing

Email is one of the most basic means of communication online. Everybody opens their email. A study has found that 44% of consumers have converted into a sale. Considering the investment needed to write an email, the return of investment is high.

What can you do? If you own a small business, give people a reason to subscribe to your email list. Offer discounts and other promos. Next, make sure that it is easy to subscribe to your mailing list. Go through the enter process and find ways to make it a fast and painless experience. Lastly, make your email mobile-friendly. The last thing anyone wants to receive is an email that they can’t open on their mobile devices. If your emails are only designed for desktop devices, you could lose out the potential visitor and sale.


Be Found on Social Media

be found on social media

While your small business may not be readily selling goods online, it is important to make yourself accessible on a platform where people spend their time online. Own your digital space and brand in social media.

How? Make sure all your contact and location information is easy to find. If you make any changes on them, make sure that it is accurate and up-to-date. If your products are only found in your brick-and-mortar store, make sure you have a map posted and photos that will help your clients find you. You do not need to do be on all social media platforms. Pick one or two, and update them regularly.





Manage Your Online Reputation

manage your online reputation
Online reviews help build your credibility. According to a report, 88% of people trust an online review as much as a personal recommendation. Whether it is on sites like, Yelp or Tripadvisor, a review can help increase or decrease your revenue.

Make sure to monitor all web and social interactions about your brand. It is very important to respond to issues and concerns that may arise. If you have a bad review or a customer is unhappy, make sure to address the concern appropriately. Also, respond quickly if you get a good review. Your customers will appreciate the effort you put into good customer service.




What separates the great from the good?

Whether you own a small business or a large conglomerate, it is important that your brand owns a facebook page. Owning your own social channels is the first step. But, the challenge is creating meaningful engagement through them. There are many brands that are exciting offline but have a weak presence and few social conversations online. If you want to achieve growth in with your brand, then you need to create a digital space where your consumers would enjoy creating conversations in.

Below are some tips that can help you create an engaging Facebook page:


Complete your About Information


One of the reasons a person visits a Facebook page is to gain information. Make it easy for your visitors by completing your About section with complete and correct information. This simple act of completing your About section will ensure that all who visit your page have an easy way of getting in contact with you and engaging in your products or services. Moreover, the completeness of your about information will not only provide them an easy way to contact you or learn more about your services but it will also add to your Facebook page’s credibility. And, in any business, credibility is the currency of success.


Only use the best Emotion-Inducing images


The digital space is a visual experience. You should treat your Facebook as the extension of your showroom – where it is critical to put your best foot forward. The images you use on your cover photos or shared posts should be curated to showcase your brand’s best qualities. Do not just use beautiful images – make your audience learn, laugh and even cry if you can with the images you choose to display.


Craft your messaging for specific target markets

Unlike traditional marketing through print media or radio and tv, Facebook marketing allows you to see the number of people who have been reached by your status updates. Whether or not they respond to your updates, you have assurance that it your target market is being reached. To create meaningful engagements with your market, it is critical to write your messages for your specific target market.


Look at how National Geographic crafted a message on the 2016’s Leap Year below:


And, look at how Nike Women’s messaging on health resolutions for the year:




Always respond to questions

A conversation is a two-way street. Once your page’s fan base starts commenting on your Facebook posts it is critical that you keep the conversation going. Make sure to validate any of their opinions, entertain their inquiries, and, most importantly, remedy any issues or complaints.


The Clash of Clans Fan page makes sure to provide timely responses to their users:



No overnight success

The act of creating a Facebook Page is very simple, but building a great one will take time, planning and a lot of effort. You cannot expect to create your page then have an overnight following with it. Share amazing content (with great photos) and be nice to your facebook fan base; over time it will grow from good to great.