At NFT, we believe in giving back to our community.

Thus, we would like to invite charity or non-profit organizations to submit their requests for a brand new website to be designed and developed by our team.

Moreover, apart from receiving a professionally-designed website, we will also provide digital marketing analysis and recommendations for your organisation.

This will only give you a mobile-friendly and visually-appealing site, but we will also make sure that you will increase your site’s presence in the digital space.

How can you receive this?

Simply email your request to and let us know how a new website will benefit your charity organisation.

Submission to be made by COB (Close for Business) 15th July 2016

Not a non-profit organisation? Do you know any charity organisation that needs a website? Do something good. Please share this link.

The main benefit of owning a website is having the ability to improve your reach. Your site allows you to communicate to a wider range of people. This is very good if you are a multinational company aiming to reach beyond your geographic location. Nevertheless, in order for you to strengthen your site’s online presence, building a strong local digital marketing reputation is essential.

Below are some strategies that can help you develop your local digital marketing reputation:


Study your competitors

Competition is a good thing. It allows you to learn from others and provides you clear insight on what is working and what isn’t. Make it a point to bookmark your competitor’s websites and social media accounts.  Find out how they use their SEO to gain followers. Study their communication strategies and messages.

Fully understanding your competitors will allow to draw some insight on what you can do to improve your website as well as your products and services. Always make sure to ask “What ideas am I missing?” and “What else can I do to improve?”

Remember that in SEO, you don’t need to beat everyone; you just need to rank higher than the one listed above you.


Keep your site’s Info clean and consistent

Sometimes, the simplest things have the biggest impact.Don’t let your site go live without having a consistent Name, Address, and Phone number posted on it. If people need to visit your shop for your goods and services, make sure that you are listed in local maps. Apps like Zomato and Yelp will also help you get the word out on your services. Make sure that your business name, address and phone number is listed consistently in these platforms.

Find out more information from a previous post here: Locals Only: Digital Marketing Tips for Local Businesses


Incorporate Offline with Online Marketing

Online marketing should not just be confined to the online sphere. In fact,  online marketing is most effective in real world “offline” situations. Sharing or advertising that you have a new site or social media account in your shop, in your calling cards, and brochures will help create venues to improve your online presence.  Take part of local community events, be a sponsor or guest in a local radio show. Make sure that you utilise offline marketing to help improve your online presence.


Keep it Real

People want to put a face to a website. This is most especially important if you own a local business. People want to care about your business. The best way to achieve this is to make sure that your website posts and on social media sites contain meaningful content that is ‘real’. It will allow people to connect with your business on a personal level. And, in any business this is what is worth pursuing.


Stray from the prescribed: Mix it up

There are no clear cut step to online success. As with any business, it is the combination of the situation, your strategy and implementation that will determine your progress. Don’t just stick to the prescribe tips. Fuel your site’s growth by combining different strategies and, taking stock of new insights.

Designing a landing page that converts effectively is both a science and art. It is simple enough to create one, yet optimizing it for better performance is another story altogether.

Every part of the page, the copy, the images, the layout and even the code, contribute to its performance. Unlike normal pages, landing pages should have a singular goal: converting users into active participants of your business.

If there are some elements out of place or don’t have a distinct purpose on the page, you have failed to give your prospects a seamless landing page experience.

Thus, not all landing pages end with conversions. More often, it is the design that prevents willing users from buying into what your landing pages are offering.

Here are few of the more common errors that hinder your landing page conversion rates.


Slow Loading Pages

Speed is requirement in conversion. “You snooze, you lose” is a rule of thumb when it comes to web design. It is a fact that users are very impatient and fickle-minded. A slight delay in a web page loading can contribute to a small percentage decrease in your conversion rate. While it may not seem significant, 1% lost customers can be a huge blow to your site’s revenue over time.

Pay close attention to the load time of landing pages. Make sure to minify images and compress design codes.  Audit your pages at least once a week to see whether or not it is performing as it should. Test load times of your pages frequently. Make sure they are not lagging especially if you often add content to these pages.

Not Mobile-ready

We live in a mobile-obsessed world. It should no longer just be an option to build mobile-ready sites. Needless to say, your landing pages being mobile-friendly should be of highest importance. Your landing pages should display properly on most mobile devices. Moreover, call to actions and conversion buttons should work as well as they do on desktop versions. It can be one thing to have mobile-ready page, and another for the landing page to be mobile-optimized for conversion.

Too many choices

Choice is a double-edged sword. It can either help nudge users to subscribe or you drive people away. When developing a landing page, design it according to the philosophy of minimalism. A single idea and a single action can help people decide easier. The less actions needed on a page, and the less messages, the clearer path of action will be for web users. Likewise, having single action or intent goals on your page will allow you to study conversion data on your landing page easier.

Unclear Call to Actions

Clarity is of high importance when asking people to do a specific action. If they are buying something, make it as simple as “Buy now” or “Purchase now”. If you want them to sign-up for a subscription, “sign-up” or “sign-up now” is good enough. Avoid vague actions like “ I want it!” or phrases like “shut up and take my money”.  Vague messaging may sound hip or fun, but more often than not, it contributes to confusion more than clarity. Keep your “Call to Actions” simple and easy to understand.

No Clear Message of Value

Spell it out for them. If you are offering something of value, it is important that it is clearly stated for your users. Maximise your landing pages by highlighting each product feature that will be beneficial to your customers. Make sure this is positioned just right beside your call to action buttons. This will be a quick visual cue for them. This will make it easy for them to convert. They will thank you for it.


Simplify to Optimise

The most important aspect of designing or optimizing a page for conversion falls more into simplification more than over designing. All the elements of the page should be organised in a way that converting your clients is a near-mindless or automatic experience.

It is easy to design landing pages, but it is so easy to mess up as well. Minimizing the friction and the distractions is often the key to a successful landing page. If you want optimise your landing pages, make sure to test different simple layouts  with robust content and clear call to actions.