Since its release date, Pokemon has been making the headlines. In terms of usage time, it is beating apps like Instagram, Snapchat, WhatsApp and Messenger in growth. A report showed that it is rivaling Twitter in terms of number active users. Not bad for an app that has just been only in release for 2 weeks.


For those who have not been aware of the app’s development, Pokemon Go is an augmented reality game that uses smartphone’s camera and sensor to place Pokemon characters in the real world. Users need to navigate through real locations to find, capture and play with Pokemon creatures. People travel to landmarks and around other notable geographic features in their cities to ‘capture them all’.


Pokemon Go Benefits

Because, people are required to go out of the comfort of their homes, health experts are already praising the game for helping people get some exercise, make new friends, and even deal with depression.

There have been different social media posts about how it has helped people with Post-traumatic Stress disorder connect with strangers and of how people who do not exercise end up walking kilometres.


While these are still anecdotal at best, the game seems to be bringing the best in people socially, mentally and physically. In particular, the game’s ability to connect people digitally and help them meet in real life is its strength

And, this meeting in “real life” is also very good news for small local business.

Cashing in on PokeMon Go

If your local business is a Poké-stop or near a few ones, take advantage of using the in-game feature of setting-up a “lure”.

Pokemons can appear anywhere, but, “lure modules” will attract the pokemons for 30 minutes to a location. Poké-stops with lures out definitely draw in the crowds of players which can become your paying customers.

The lure feature is especially useful for retail store, bars, cafes or restaurants as players may want to hang around and talk to other players or take a break from hunting. They may want to buy some food or beverages while doing so. Since the game has a wide demographic of users, using a lure can bring in “fresh bodies” of more than the usual set of customers to your business.

The only way one can obtain a lot of ‘lures’ quickly is buying them with real money. They are less than $1 each so it is still a bargain. It is a small price to pay if you want to attract more customers to your store.


As ‘lures’ have a time-limit, it can be helpful to use them on specific times of the day. You can use them over lunch, and, during afternoon breaks and after-work to boost your usual customer traffic.

Don’t forget announce your ‘lure’ on your social media accounts each time you put it out. This will be useful in extending the marketing mileage of your Pokemon Go campaign.


If your business isn’t a Poké-stop or near one, don’t despair. The developers of Pokémon Go are set to release a feature that will allow ‘sponsored’ stops and gyms. This will allow business owners to draw in people to their retail locations.

If you aren’t convinced how Pokemon Go can impact your business, watch how a rare pokemon sighting caused a ‘stampede of people’ in New York’s Central Park —

Imagine if this happened in your own business.



Headlines count. Whether it is for a landing page, blog post or for ad copy, headlines as an opener, is the factor that often determines if a piece of content is read. With fickle-minded internet users, studies show that the majority of readers don’t make it past scanning your headline. It is the first thing people see. It ought to be the best it can be.

What makes the perfect copy for a headline? How many words is ideal? What kind of words should you use?

Below are some guidelines:

Headline length

1> Headline length: Shorter is better

Different studies show that the less words used for headline, the better it will be drawing them in. The maximum character count should be not more than 65 characters. If you want to create a headline, make sure that you do not use more than 6 words.

What is a good number?
People tend to scan the first 3 words and remember the last 3 words. A punchy 6-word character headline will be read and will be remembered.

2> Make them own it: Yours and Your

Possessive nouns like ‘Your’ and ‘Yours’ make people instantly ‘own’ the situation or the topic. Using them on headlines, allows users seem like they are already part of the conversation. It not only grabs the reader’s attention but also personalizes the context.

3> Keep it interesting: Use Descriptive words

Don’t just use the usual adjectives like ‘good’, ‘great’, or ‘smart’. Make use of your thesaurus and find adjectives that are interesting like ‘absolute’, ‘unique’ and others. New and interesting words can help distinguish your copy from others.

opposites attract


4> Opposites Attract: Be ‘Negative’

Negative words like “stop”, “don’t” and “never” very powerful. People have a tendency to notice warning signs. Thus, if you used appropriately, it can lead to not only to more interaction and also more shares. This can be very effective especially If the headline matches the content.


use numbers

5> Use ‘Numbers: 3 instead of Three

Use digits instead of words for numbers. For instance, instead of writing ‘five’, we used ‘5’ for this article. Digits are easier to read. Moreover, people often look for something easy to scan. A numbered list fulfills the need for reading efficiently.


Headlines: Content Deal Makers and Breakers

Headlines can determine the success of your content marketing campaigns. They need to be able to be interesting enough to pique the interests of your readers while being relevant. If you want to be able to generate traffic and share with them, it is important that one spends enough time writing the headline as much as they do developing the content.