Here’s our bold prediction for the future of Web design based on observable trends we’ve seen this 2016.

 

Many Tiny Engagements

Liking, commenting, pressing buttons, all of these small interactions might go unnoticed to the untrained eye. But they are the lifeblood of a successful digital presence. Pressing a button gives people the feeling of power and accomplishment. This is what brings them back to your website.

 

Image Over Text

The digital age is moving more and more towards the visual arts. The most successful website rely on truly high quality images. This is not just about using beautiful pictures. It’s about using pictures that convey your message the best way. It’s about sending powerful, concise messages in using just a small space. This is especially important when you consider mobile phones.

 

Using Data to Decide on Content and Design

Mock ups are guided by imagination. This can usually work but it will need optimisation. Creating a truly functional web design is all about using past data to trouble shoot problems and create smoother website flow.

 

Use GIFs

If pictures paint a thousand words. Then GIFs can paint millions. These not only grab attention. They also can tell stories and convey so much more to your target audience with just the space a couple of seconds.

 

Get Style Points through Standout Typography

Text doesn’t have to be boring. Great content will always attract repeat viewings. Using Typography that’s stylish makes your message pop. But it also gives it more meaning, especially if the typography fits the message and branding.

Many businesses still scratch their heads when confronted with link building. If you’re one of those who need guidance, you’ve come to the right place. But you might be surprised if you’re idea of link building is still stuck in the era 3 to 4 years ago (that’s already an era in digital time, so much has changed). It’s actually a little bit more like traditional marketing than some people would think.

 

Join local business awards

This one is a goldmine but you will have to be patient. Think about local awards that exist around your region and join in. If you get nominated, you will usually get a link to your business page. And this is even more likely if you win the award.

 

 

Ask for links through networks, contacts, past clients, and friends

Chances are, you haven’t realized how many people in your network have business websites. Comb through all the people you know and list down everyone who has a website. From there, it’s just a matter of contacting them all and finding out if they can do you the favor of adding your website’s link on their site.

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Sponsor a local sports team 

Little league teams or any local sporting team, whether kids or teenagers, need sponsors. For a some dollars donated to their funding, you will get a link in return. It also helps your business branding become more altruistic, approachable, and accessible. It doesn’t matter what sport you sponsor. Nor does it matter if it is a small one or a big one. As long as it is a legitimate one.

 

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Offer promos or discounts for schools

Create a promotional discount for school students, professors, and most especially alumni’s who have their own small business web page. This is a simple idea that can get you links really quickly. This works a lot better of course if you are also an alum of the school so start with your own alma matter. All the legwork you need to do is just contacting possible customers and making sure they’ve linked to your site.