All industries can inevitably gain so much from digital marketing. But according to studies, these three industries has been the biggest gainers so far. These businesses were able to leverage the full power of their social channels. Perhaps these industries are better suited for the digital landscape or perhaps they just understand the digital world more than most. Here are the top 3 businesses with high returns for their investment in digital marketing.

Entertainment and Content

Hollywood and the entertainment industry have so much to gain from digital, and they knew it from the start. Sharing photos, trailers, BTS photos, live videos, not to mention all those celebrity content shared on social media has given the industry a shot on the arm in terms of reaching its audience. We’ve also seen some of the most strategic marketing techniques being used by the entertainment industry, which is what you would expect from a business that supposedly runs on creativity. In fact, the entire distribution line is moving from traditional media to internet streaming media channels which are able to target more specific demographics.

Food Industry

Open Instagram and you will find it hard NOT to see food porn. The food industry has become so intertwined with people’s digital habits, that Instagraming food has become a ritual that’s as part of the meal for many as saying grace. And brands know just how dedicated and passionate people are about food products. From bloggers, to social media, food businesses have dominated the internet and have been successfully marketing themselves. And whole sections of the businesses have started to operate online exclusively.

Mobile Tech

There is perhaps no better industry to fit in digital marketing than the electronics gadgets industry which the internet is viewed from. Surprisingly though, food and entertainment trumps the tech industry in terms of revenues created from digital marketing platforms and campaigns. What does this say about the new media? It says that the easier your content to relate too, the more viral it becomes.

The news that Spotify has switched to Google’s cloud system has created a buzz. Word is that Google is planning on buying Spotify. That’s huge news which, in April 1, created a sensation when Digital Music News wrote breaking news that the acquisition actually pulled through. Though, of course, that was actually an April Fools joke. But that doesn’t mean that the possibility of Google actually buying Spotify is zero. This is still a hanging question which has many people in the industry and the stock market thinking: what would actually happen if Google acquires Spotify? Here’s our answer.


Who would benefit?

Google has long been attempting to broach into the music streaming landscape for a long time. Unfortunately, they have been quite unsuccessful. Google Play Music, much like Google Plus, has failed to launch itself more than a few meters above the ground. And of course, Google will have to pay at least near a couple of billion dollars to acquire Spotify, even if the company is not currently raking in a lot of money. So, if Google does plays things right, they both stand to gain something, however it’s also likely that both will lose.


Further division between Google brands

YouTube, Gmail, Android, Google Play Music, Google Ads, Chrome, etc. how many side brands does Google have and do they all really benefit from brand recall? It’s dizzying to think about the fragmentation of these separate entities and how Spotify will fit in. Google is in danger of further dividing their brand projects and identity.


The new media platform powerhouse

Spotify has around 80 M subscribers. That is a huge number. The only other big media app that has more subscribers is YouTube. And Spotify has a lot of things going for it that Google Play Music has failed to mimic. They use a data strategy that has put them on top of music streaming. So even if they aren’t raking in big bucks, Google can still win by having Spotify under it’s roster. Now, if Google somehow manages to package it’s video and audio media servings into one sexy package, millennials will eat it up.

The music industry has not yet stopped evolving through the presence of the new streaming technology that is a little more complicated than it appears. But this also mean that huge industry potential is still there.  And Spotify is what is leading the music streaming phenomenon so anyone who gains a good handle on Spotify could potentially win big and change the industry for better. Or, if handled incorrectly, for worse.