Mobile video platforms, particularly from Facebook and YouTube are changing the way people consume media. The strength of television broadcasting is seriously under threat as more and more generations start to rely on mobile videos for their entertainment. This is why almost all forward thinking agencies and marketers have created at least 2 videos last year.

Let’s look at the breakdown created from a study by Social Media Today. They have provided very interesting data on the viewing habits of those who consume video on Facebook. This might convince you to have your own company invest in video creation (if you haven’t already)

When do people watch  videos on social media?

33 % Lunch hour

43% Afternoon

56% Evening

38% Before bed

16% Middle of the night

With this type of viewing habit, your brands can be guided on what type of content to post and when. For example, if you want to target people with coupons for your restaurant chain, posting and boosting right before lunch hours has been shown to create tremendous success.

Consider also

84% Watch from mobile devices

This means that viewers are on the go. They are using their mobile right before making purchase decisions. In fact, and probably most interesting of all, a whooping 64% of mobile viewers have said that watching a video on Facebook has influenced them in their purchases. That is undeniable media swaying power that every marketer should jump in on.

Is budgeting a perennial dilemma for your brand? This article aims to help you out by pointing out some of the easiest and most common mistakes and why you should avoid them.

 

Don’t get too distracted in getting the most original and creative content

Sometimes, a new type of channel, content, or fad comes around and everyone wants to ride the wave because it’s new. But does it really help your brand in the end. There are also many instances when a creative marketing team invests time and effort in some very flashy or new idea just because it’s so attractive and it gets a lot of attention. But in the end, if it does not really help your main marketing goals for your product, it might just be a waste of time. Do not let these creative juices get the better of you. Art has it’s place, always think about how your campaign, big idea, strategy will actually help to your main goals.

 

Don’t forget to invest in content distribution and channels

One of the main detriments of allocating too much budget on creatives is that sometimes, you may forget to allocate on the actual distribution of that content. What use is your brilliant content if you don’t have the means to show it to people? Make sure that you have a distribution plan that will cover your bases.

 

Invest in what works

Having benchmarks is the bread and butter of any solid marketing decision. If you are, for example, using email marketing to great results, don’t be too hasty in moving to something newer and cooler, just because others are doing it.

 

Invest in new things

That is not to say that you shouldn’t try new things. There is probably a good reason why a new marketing channel becomes popular. Without trying out new channels, you might get left behind and eventually never be able to catch up. Invest in ten to twenty percent of your budget in new things, ideas, channels, strategies whenever you can so that you can always challenge your baseline. If things don’t work, at least you know not to invest too much on those things.

 

In general, it is recommended that your marketing campaign allocate from around 10 to 50 percent of it’s budget for digital marketing.

So we’re back with the question of whether the rumoured merger or purchase of Spotify by Google will actually take place soon. And it looks like the answer is a no. In fact, recent developments show a lot of friction between Google and Spotify in light of the later’s (along with many other European Internet firms) complaint to European regulators.

Spotify is not happy with how tech giants such as Apple and Google are basically stomping on smaller music providers, simply because they can. With these two giants having control, a duopoly on the mobile device industry, they can basically create their own music streaming add-ons and block out the competition. A practice which, of course, lessens the healthy rivalry that stimulates the market and leaves users without much choice.

This is, of course, an old issue that has been rearing it’s head from time to time. It’s probably the best reason for why Google might have considered buying Spotify directly. Having millions of solid users, Spotify is the intolerable music industry key player that has taken prime real estate (of streaming music) away from the aforementioned tech giants.

If Spotify wins and remains a healthy music streaming service, this will make it much more tempting for Google to buy it out. But it might also mean that Spotify can create more money on it’s own.

Do you agree with this petition against Google and Apple? Is destroying Spotify through these tactics, something that will hurt the consumer and the market in the long run? Leave us a comment with your answers, We’d love to hear from you.