Everyone loves animation and it looks so pretty on a website, but does it work. There are a number of important issues that you should consider before you decide to introduce animation to your website, including:
- Quality Animation is expensive to design and create
- Animation adds to the page load times
- Animation often requires additional software and plugins to play
- Animation is difficult and expensive to maintain and kept up-to-date
- Animation makes it difficult if not impossible for search engines to find text content within
- Animation can serve to distract the user from reading the page content
- A logo that moves in some way
- A slide show of images highlighting products or services
- Help videos or product information video
- Animated Banners, advertising important features of the website or third party websites.
- Interactive and animated navigation systems
NFT has university qualified animators who specialize in Flash animation. There are three types of animation in Flash - Motion, Shape and Frame-by-Frame tween.
When using animation 3 primary objectives must be addressed.
- Building brand recognition
Using animation to create a memorable user experience and generate positive feelings towards the website and the company - Product / service Information
To help sell more products and generate more revenue using video to convey important information about a product or service that is difficult to do with text and images - Advertising
To sell more product and generate more revenue using animation to up sell or cross sell product / service offers
