E-commerce Marketing tips to increase your sales

Want to increase traffic and conversions? Strategies adopted are not giving desired results? NFT has put together an overview of effective marketing tactics that will glue the right customer on the right device at the right moment.

  1. Design your website in a way that makes it easy for your customers to get what they want – A poorly designed web store will always lose your customers. Even the simplest aspects such as font that is hard to read, confusing navigation, and unsegmented products. You need to have the right balance between visuals and texts and develop a clear value proposition. The experience of navigating through your store should be enriching for your customers, compelling them to return at a later time.
  2. Focus on site speed – You need to ensure that your website is “bang on” (eg. site speed, header tags, and interactive media). If you can get these right, you will certainly see a boost in your site’s visibility and click-through rates.
  3. Engage your online store visitors with live chat – This will allow you to have direct conversations with your customer and without much delay, you will be able to answer and address their concerns just when they’re planning to purchase at your store.
  4. Promote your customer reviews to build trust and recognition – Customer feedback can make your sales and help you gain the trust of potential customers.
  5. Reduce abandoned carts – If you’re unaware, every time a visitor abandons their cart without actually make a purchase, you lose money. To reduce the frequency of this, begin using email recovery campaigns that convince your customers to make a return visit and complete their pending purchase. You need to be able to entice them!

Looking for quick and effective solutions? NFT can help you make your website easily and quickly. With technology and user preferences changing rapidly, the team at NFT can design, build your website to cater to the correct target audience. Our great design will connect your website visitors with your ideas and product offerings. We fuse performance and style to deliver effective design for your business. Get in touch with us ASAP so that you don’t miss out on your potential customers.