Owning and operating a business is already a lot of work. While digital marketing can be just a routine to professionals, it can be quite overwhelming to include it into your daily activities.
Of course, having a comprehensive digital marketing strategy is one thing. But, there a few simple steps that can make a big impact to a small business's success.
We have listed how the basics of email, social media and online reputation can significantly help your small business.
Start Your Email Marketing
Email is one of the most basic means of communication online. Everybody opens their email. A study has found that 44% of consumers have converted into a sale. Considering the investment needed to write an email, the return of investment is high.
What can you do? If you own a small business, give people a reason to subscribe to your email list. Offer discounts and other promos. Next, make sure that it is easy to subscribe to your mailing list. Go through the enter process and find ways to make it a fast and painless experience. Lastly, make your email mobile-friendly. The last thing anyone wants to receive is an email that they canâ€™t open on their mobile devices. If your emails are only designed for desktop devices, you could lose out the potential visitor and sale.
Be Found on Social Media
While your small business may not be readily selling goods online, it is important to make yourself accessible on a platform where people spend their time online. Own your digital space and brand in social media.
How? Make sure all your contact and location information is easy to find. If you make any changes on them, make sure that it is accurate and up-to-date. If your products are only found in your brick-and-mortar store, make sure you have a map posted and photos that will help your clients find you. You do not need to do be on all social media platforms. Pick one or two, and update them regularly.
Manage Your Online Reputation
Online reviews help build your credibility. According to a report, 88% of people trust an online review as much as a personal recommendation. Whether it is on sites like, Yelp or Tripadvisor, a review can help increase or decrease your revenue.
Make sure to monitor all web and social interactions about your brand. It is very important to respond to issues and concerns that may arise. If you have a bad review or a customer is unhappy, make sure to address the concern appropriately. Also, respond quickly if you get a good review. Your customers will appreciate the effort you put into good customer service.