Debunking Common Misconceptions About Outsourcing

Outsourcing has been shrouded in a number of myths and misconceptions, such as the notion that it will always cause job losses or that offshore teams are incapable of delivering quality results. In this blog post, we aim to challenge these inaccurate assumptions and provide readers with an honest overview of both the benefits and drawbacks associated with outsourcing.

Outsourcing as a tool for business growth

With outsourcing, small businesses can access professional services without the need to hire full-time employees, saving time and money. Outsourcing helps small businesses save costs on office expenses, equipment, and salaries. This, in turn, allows businesses to focus on their core competencies, such as delivering exceptional products and services to their customers. Moreover, outsourcing enables small businesses to scale rapidly, increase their efficiency, and stay competitive in the marketplace. Many small businesses have turned to outsourcing to help achieve their goals for growth, and it has significantly aided their success.

Some business owners may be hesitant to outsource their business processes because they feel it may create security and privacy issues. There is a fear that sensitive data may be compromised or misused. Business owners may also reject outsourcing because they worry the quality of a remote worker's work may not match the standards of their in-house employees. Another concern is that foreign workers may not understand the intricacies of the cultural and business landscape of the company which may lead to miscommunication and errors.

While these fears are understandable, it's important to note that these issues can be resolved by having clear systems in place. Let's take a closer look at some of the common misconceptions associated with outsourcing and see how you can design your workforce to avoid the usual pitfalls of outsourcing.

Common myths surrounding outsourcing

Myth 1: Outsourcing can have a devastating effect on local job markets, as it leads to massive reductions in employment opportunities.

The pervasive belief that outsourcing is a harbinger of job loss has been the root of numerous misunderstandings and friction between countries. While it is undeniable that some outsourcing procedures have led to a reduction in jobs, particularly as companies strive to reduce expenses by relocating their operations to more economical locations, it is essential to recognize that outsourcing is not a one-dimensional phenomenon.

Far from being the villain it is often perceived to be, outsourcing can, in fact, be a catalyst for the creation of new jobs and can contribute significantly to a nation's economic growth. The process can open up opportunities for both local and global markets to thrive, thus introducing new roles and positions that might have not existed otherwise.

Businesses can take several steps to ensure that outsourcing does not reduce job opportunities in the market. Firstly, they can outsource non-core, non-revenue-generating activities, so that their internal workforce can focus more on core competencies and generating revenue. This means that the business is able to expand, creating more job opportunities for people working in the core activity sectors.

Secondly, businesses can recruit talent both locally and globally. If outsourcing is practiced with care and ethics, it can lead to new partnerships and expansion plans that benefit everyone, including in-house employees, outsourced workers, and the local and global communities where they work from.

Outsourcing can be beneficial for small businesses that need to reduce their overhead expenses, streamline operations, and improve their competitiveness, however, responsible business leaders should always be mindful of their impact on the job market as a whole, and should strive for equitable business practices that benefit their employees, partners and the wider community. Ultimately, a broader and more balanced outlook on outsourcing is crucial to fully comprehend its potential benefits and challenges.

Myth 2: Outsourcing can often result in a decrease of work quality.

Dispelling the common myth surrounding outsourcing, it is crucial to recognize that the quality of work is not inherently compromised when partnering with external agencies. Contrary to popular belief, many outsourcing arrangements yield exceptional results, thanks to a well-thought-out selection process, strong communication channels, and a shared understanding of the project's goals.

By devoting the necessary time and attention to these factors, companies can rest assured that their outsourcing partners will deliver work that meets, and even exceeds, their quality expectations. After all, the success of a collaborative endeavor lies in the strength of the relationship as well as the ability of both parties to effectively work together in pursuit of a shared objective.

Myth 3: Outsourcing is only for large companies with much room for flexibility in finances.

While it is a common perception that outsourcing is solely within the grasp of large companies or meant for expansive projects, the reality paints a different picture. Outsourcing can actually be a boon for organizations of all sizes, including small businesses and large corporations. By tapping into the expertise of external professionals, businesses not only save time and resources but can also realize their potential through collaborative efforts.

Additionally, even on a smaller scale, outsourcing tasks could boost the efficiency, allowing firms to focus on their core competencies, ultimately ensuring sustainable growth. In today's interconnected and technologically driven world, outsourcing offers a wide array of opportunities, expertise, and cost-effectiveness, thus enabling companies to reap benefits regardless of their size.

Some of the most common work roles that can be outsourced without breaking the bank are administrative tasks including data entry, scheduling, bookkeeping, virtual assistance and graphic design for digital assets such as social media banners, blog images and infographics. It's important to look at the bigger picture beyond costs - task outsourcing allows businesses to stay focused on their core business competencies by delegating time-consuming but essential tasks to competent third-party service providers who are capable of performing them efficiently, thereby increasing efficiency and productivity of the organization as a whole.

Myth 4: Outsourcing is only best suited for tasks needing basic proficiency.

Contrary to this common myth, outsourcing is not only limited to low-skilled jobs. In reality, businesses can also use this strategy to outsource tasks such as software development, marketing, and financial analysis.

The growing trend of technological sophistication in our society has opened up the scope for more advanced areas of outsourcing that require specialized skills for various kinds of projects. This makes it increasingly competitive and attractive for many companies to search for effective solutions when addressing their operational needs.

It is essential for businesses, however, to establish clear workflows when relying on external resources to handle crucial tasks. This not only ensures that the desired results are delivered but also maintains seamless communication between both parties while preserving the quality and security of work. A well-defined and structured workflow acts as a roadmap for the involved teams, helping them remain focused and aligned with the business's objectives. In the absence of such clarity, projects run the risk of delays, miscommunications, and subpar performance, thus jeopardizing the goals of a company. As businesses continue to rely on outsourcing for professional services, emphasis on establishing transparent and effective workflows will become even more critical for their long-term success.

Myth 5: Opting for an outsourced solution is always more cost-effective than attempting to complete a task internally.

The allure of outsourcing often stems from the belief that it guarantees significant cost savings when compared to performing tasks in-house. However, this is not a one-size-fits-all situation, as the financial viability of outsourcing ultimately depends on various factors.

Companies must carefully consider the complexity of the work being outsourced, as simple tasks may indeed be more cost-effective to outsource, while more intricate projects might prove to be more expensive due to the additional resources and expertise required. Similarly, labor costs differ greatly between countries, meaning that potential savings may fluctuate dependent on the chosen outsourcing location.

Lastly, companies cannot overlook the overhead costs involved in outsourcing, which may include expenses such as training, quality control, and communication barriers. As such, a thorough analysis of both the costs and benefits associated with outsourcing is crucial for companies to determine whether it is a suitable and cost-efficient choice for their specific needs.

Is outsourcing right for your operations?

In today's competitive business landscape, organizations often find themselves contemplating the idea of outsourcing tasks to accelerate growth and performance. However, it is essential to recognize that outsourcing should take a tailored and personalized approach that works for everyone on the team, and should not be approached based on popular misconceptions.

To determine if this strategy is right for your organization, it's essential to consider factors such as finances, internal capacity, and the effort required to establish a robust outsourcing system. Delve into your organization's specific needs and capabilities, analyze the potential risks and rewards, and make an informed decision that takes into account the unique circumstances of your company. The key to successful outsourcing lies in understanding that it is a multifaceted process; one that demands thorough investigation and utmost clarity, rather than blindly subscribing to prevailing myths.

If you're considering outsourcing for your business, don't hesitate to reach out to us for more information and guidance. Remember, outsourcing can be a powerful tool for business growth and success when done responsibly and with careful consideration. So take that next step and explore the many opportunities that outsourcing can offer your business!

Tips for Writing Killer Headlines That Grab Attention

Headlines are the first thing readers see when they come across your content. They can make or break your article, blog post, or social media update. A killer headline can grab the reader's attention and draw them in, while a weak or uninspiring headline may cause them to move on to something else. In this article, we'll share 7 tips for writing killer headlines that grab attention and keep readers engaged.

Be clear and specific

Your headline should clearly convey what the content is about. Avoid using vague or confusing language that may leave readers unsure of what to expect. Use specific keywords that describe the main topic or benefit of your content.

Use numbers

Including a number in your headline is a great way to grab attention and provide a clear indication of what the reader can expect. For example, "10 Tips for Writing Killer Headlines" or "5 Secrets to Boosting Your Blog Traffic."

Use strong, action-oriented verbs

Strong verbs help convey a sense of urgency and action, and can help your headline stand out. Use verbs that describe what the reader will learn or achieve from your content. For example, "Transform Your Writing Skills with These Proven Techniques" or "Discover the Secrets to Creating Compelling Social Media Posts."

Ask a question

Asking a thought-provoking question in your headline can pique readers' curiosity and encourage them to click through to read more. Make sure the question is relevant to your content and offers a solution or benefit. For example, "Is Your Website Optimized for Mobile Users? Find Out How to Improve Today" or "Do You Want to Write Headlines That Grab Attention? Here's How."

Be concise

Headlines should be concise and to the point, ideally no longer than 10-12 words. Avoid using unnecessary words or filler phrases that don't add value. Use a headline analyzer tool to check the length and readability of your headline.

Use emotional triggers

Using emotional triggers can help make your headline more compelling and memorable. Use words that evoke curiosity, excitement, urgency, or fear. For example, "Unleash Your Creativity and Inspire Your Audience Today" or "Don't Miss Out on These Game-Changing Marketing Tips."

Use humor or wit

If appropriate for your audience and subject matter, using humor or wit in your headline can help make it more memorable and shareable. Use puns, wordplay, or pop culture references that resonate with your readers. For example, "Stop Procrastinating and Start Blogging Like a Boss" or "Be the Beyoncé of Your Industry with These Business Tips."

Conclusion

In conclusion, writing killer headlines takes practice and experimentation. Use these tips to craft headlines that grab attention, pique curiosity, and motivate readers to engage with your content. Remember, a great headline can be the difference between someone clicking through to read your content or moving on to something else.

Ready to start writing killer headlines that grab attention and keep readers engaged? Put these tips into practice and see how they can improve your content marketing results. Don't be afraid to experiment with different headline styles and formats to see what works best for your audience. From blog posts to social media updates, we can help you develop a content strategy that drives traffic, leads, and sales. Contact us today to learn more about how we can help you achieve your content marketing goals.

Video Editing Softwares That You Need To Download This 2023

If you have access to high-quality video editing software, you may create polished product promotions for sharing on social media channels like Instagram, Facebook, and YouTube, among others. One of the best ways to set yourself apart from the competition is to create and distribute your own videos using one of the many user-friendly, free video editing applications available online.

Customers are more likely to feel confident in their purchase decision after watching a well-made product video, which is a more engaging kind of content marketing than still images alone. E-commerce product videos have been shown to enhance conversion rates by as much as 144%, according to the online newspaper Small Business Trends.

Here are some that we think can help you this 2023:

1. Da Vinci Resolve 18

https://www.blackmagicdesign.com/products/davinciresolve/

Da Vinci Resolve 18 is a professional video editing software that offers advanced features for color correction, audio editing, visual effects, and post-production workflows. It is designed for use in film and television production, but it is also popular among independent filmmakers, YouTubers, and other content creators.

Some of the key features of DaVinci Resolve 18 include:

  1. Color correction: DaVinci Resolve is known for its advanced color grading tools, which allow users to adjust color, saturation, brightness, and other aspects of a video's visual appearance.
  2. Audio editing: In addition to video editing, DaVinci Resolve offers a comprehensive audio editing suite, which includes tools for mixing, equalization, and noise reduction.
  3. Visual effects: DaVinci Resolve includes a range of visual effects tools, including 2D and 3D compositing, motion graphics, and animation.
  4. Collaboration: DaVinci Resolve allows multiple users to work on the same project simultaneously, making it easy for teams to collaborate on complex video projects.
  5. Post-production workflows: DaVinci Resolve offers advanced features for post-production workflows, including support for high dynamic range (HDR) and wide color gamut (WCG) formats.
  6. Cross-platform compatibility: DaVinci Resolve is available for both Mac and Windows operating systems, and it supports a wide range of video formats.

Overall, DaVinci Resolve 18 is a powerful and versatile video editing software that offers advanced features for color correction, audio editing, visual effects, and post-production workflows. While it may be more complex than some other video editing tools, small businesses in fashion, food, and creative services can benefit from DaVinci's capability to transform videos taken with a simple camera.

2. WeVideo

https://www.wevideo.com/

Another one is WeVideo, which is a cloud-based video editing tool that makes it easy for everyone to create professional-quality videos. WeVideo's interface is user-friendly and features drag-and-drop functionality, making it easy to add media files, trim footage, and apply effects and transitions.

WeVideo offers a variety of plans, including a free plan, a personal plan, a business plan, and an educational plan. Each plan has its own set of features and pricing, and users can choose the plan that best suits their needs.

Some of the key features of WeVideo include:

  1. Media library: Users can import media files from a variety of sources, including their computer, Google Drive, Dropbox, and more.
  2. Timeline editing: WeVideo's timeline editor allows users to easily add, delete, and rearrange clips, as well as adjust the timing of each clip.
  3. Effects and transitions: WeVideo offers a range of special effects, filters, and transitions to enhance the look and feel of your video.
  4. Audio editing: Users can add and edit music and other audio tracks, adjust volume levels, and add sound effects.
  5. Collaboration: WeVideo allows multiple users to work on the same project simultaneously, making it easy for teams to collaborate on video projects.
  6. Publishing and sharing: Once a video is complete, users can export it to a variety of formats, including YouTube, Vimeo, Facebook, and more.

Overall, WeVideo is a powerful video editing tool that offers a range of features and plans to suit the needs of different users. Whether you're a professional video editor or just getting started, WeVideo is a great option for creating stunning videos that can attract and engage potential customers.

3. OpenShot

https://www.openshot.org/

OpenShot is a user-friendly and affordable video editing software that is ideal for small businesses. With OpenShot, small business owners can create professional-quality videos to promote their products and services, showcase customer testimonials, and highlight their brand story.

Some of the key benefits of OpenShot for small businesses include:

  1. Easy-to-use interface: OpenShot has a simple and intuitive interface, making it easy for small business owners with little or no video editing experience to create compelling videos.
  2. Affordable: OpenShot is an open-source software, which means it is free to download and use. This makes it an ideal choice for small businesses with limited budgets.
  3. Features: Despite being a free software, OpenShot offers a range of features including support for 3D animations, multiple layers of video and audio, and keyframe animation.
  4. Customizable templates: OpenShot includes a range of customizable templates, which make it easy for small business owners to create professional-looking videos quickly.
  5. Support and community: OpenShot has an active online community of users who offer support, tutorials, and advice to help small business owners get the most out of the software.

Overall, OpenShot is an excellent choice for small businesses looking to create high-quality videos to promote their products and services. It's easy-to-use, affordable, and offers a range of features that make it ideal for businesses with limited resources. Whether you're creating product demos, customer testimonials, or brand story videos, OpenShot is a powerful and versatile video editing tool that can help your small business succeed.

4. Lightworks

https://lwks.com/

Lightworks (LWKS) is a professional-grade video editing software that is ideal for small businesses that want to create high-quality videos to promote their brand and showcase their products and services.

Here are some key reasons why LWKS is a great choice for independent creators:

  1. Powerful editing tools: LWKS offers a wide range of advanced editing tools that allow small businesses to create professional-quality videos quickly and easily. These tools include real-time effects, multicam editing, advanced trimming, and more.
  2. Simple and intuitive interface: While LWKS is a powerful video editing tool, its interface is designed to be simple and intuitive, making it easy for small business owners to use even if they have little or no video editing experience.
  3. Cross-platform compatibility: LWKS is available for Windows, Mac, and Linux, which means small businesses can use it on their preferred operating system.
  4. Affordable pricing: LWKS offers a free version of its software, as well as a paid version with additional features. This makes it an affordable option for small businesses with limited budgets.
  5. Community support: LWKS has a large online community of users who offer support, tutorials, and advice to help small businesses get the most out of the software.

Overall, LWKS is a powerful and versatile video editing tool that offers small businesses a wide range of advanced features and tools to create professional-quality videos. Its intuitive interface, cross-platform compatibility, and affordable pricing make it an ideal choice for small businesses looking to create high-quality videos to promote their brand and showcase their products and services.

Conclusion

In conclusion, there are many video editing tools available that cater to different levels of expertise, budgets, and requirements. Some popular options include WeVideo, DaVinci Resolve 18, OpenShot, and LWKS. Each software has its own unique features, so it's important to choose one that best suits your needs.

If you are an independent creator or have a small business that is in need of video creation assistance for social media and advertising, you can contact us today and get help. Our team of experts can help you create engaging and professional-quality videos that will help your brand stand out and succeed in a crowded online marketplace. Don't hesitate to reach out to us and start creating stunning videos today!

What You Need to Know About B2B Email Marketing

Email marketing is a game-changer for B2B marketers, transforming how you can engage with customers and grow your business. Fueled by the right strategies, email campaigns have the potential to be incredibly effective! Let us show you what's necessary for success; arm yourself with knowledge on this powerful tool and take charge of driving growth today. 

Defining B2B email marketing 

B2B email marketing is the use of emails to market services and products to other businesses. It is intended to build relationships and keep potential customers informed about any new products, services, or initiatives in your business. B2B email marketing is an effective way for companies to build their customer base and create awareness of their goods and services. 

Aside from being a powerful tool for building relationships with customers, it also allows companies to save money on traditional marketing methods thanks to its low costs associated with creating digital campaigns.  

Furthermore, it provides companies with the ability to generate more leads quickly through easy-to-measure analytics, allowing businesses to assess the success of an email campaign almost immediately after they have sent out an email blast.  

With these impressive benefits and its affordability, B2B email marketing has grown exponentially in importance over the past decade as an essential but cost effective marketing tool that businesses should consider taking advantage of. 

How B2B email marketing benefits businesses 

Businesses can use B2B email marketing to spread the word about their brand, build relationships with their customers, and grow their business. Reaching a large audience at once can help you expand your reach and ensure that everyone is up to date with the latest news related to your product or service.  

The targeted nature of email marketing also allows businesses to segment their consumer base and communicate more effectively, while helping you acquire invaluable insights into customer preferences and behaviour through open-rate tracking and other analytics.  

With all these benefits, it's no surprise that B2B email marketing has grown in popularity in recent years - it really is a powerful tool for any business aiming to stay competitive in today's digital world. 

Key strategies for successful B2B email marketing campaigns 

B2B email marketing campaigns can be an effective way to target potential customers, build relationships, and get more leads. For those who are new to this type of marketing, here are a few key strategies for success: first, segment by industry or audience and create targeted campaigns for each group.  

Second, use catchy headlines to attract attention and draw readers in. Third, keep emails short and get straight to the point--the fewer unnecessary words, the better. Finally, always use a CTA or call to action so that you can effectively capture customer information and measure conversion rates. Using these strategies as a guide will help ensure that your B2B email marketing campaign is successful! 

Examples of successful B2B email marketing campaigns 

When it comes to B2B email marketing, there are several high-profile success stories worth highlighting. 

A standout example is Slack, who used targeted emails to offer their users relevant features and updates. As a result of those emails, their customer base grew from 8 million to 10 million in only five months.  

Another great example is Adobe Analytics, whose email campaigns grew their revenue by 5%. This growth was driven by their focus on providing helpful resources in each email that asked readers to join a webinar or download a white paper. Both are shining examples for any business looking for inspiration when creating an effective B2B email marketing campaign. 

Tips for creating effective B2B email marketing content 

Crafting effective B2B email marketing content can be tricky. An important consideration is to make sure the tone of your email is 'just right'. You want to write in a professional and conversational style - not too casual, but not overly formal. Make sure you direct your message at those 'in the know' - use industry specifics and language relevant to your target readership.  

Next, state the purpose of your email upfront in the very first sentence - this gives the recipient clear expectations ahead of time and encourages them to continue reading. Don’t forget to include meaningful subject lines that stand out!  

Lastly, stay focused on writing an informative yet engaging message; take into account both the purpose of the email, as well as engaging design elements that draw readers and leave them inspired to check out further offers or updates that build relationships with customers. 

Over to You 

B2B email marketing is a form of direct marketing that uses email to promote products or services to other businesses. It can be an effective way to reach out to potential customers and build relationships with other companies in your industry.  

Some key strategies for successful B2B email marketing campaigns include segmenting your audience, personalizing your content, and providing value. There are many examples of successful B2B email marketing campaigns that you can learn from. When creating your own content, it is important to keep these tips in mind in order to create emails that will resonate with your target audience.  

If you need help crafting the perfect B2B email marketing campaign for your business, contact NFT today. Our team of experienced specialists will be happy to assist you

Top 7 Marketplacer Features that Improve eCommerce Efficiency

If you manage an online marketplace, you know that there are a lot of moving parts in this role. To be successful, you need to have systems and processes in place that keep things running smoothly. This can be especially difficult for businesses seeing a high level of customer activity with the holiday season coming in. 

Marketplacer is a platform that helps with just that. It offers features that streamline operations and make it easier to manage an online marketplace that's growing in size. In this blog post, we'll go over the top 7 Marketplacer features that can help make your processes more effective and help you stay on top of things better. 

What is Marketplacer? 

Marketplacer is an online marketplace platform that helps businesses connect with buyers and make sales. It makes it easier for vendors to create listings, manage orders, control pricing, and communicate with customers. 

Marketplacer is focused on its mission to make online marketplaces far more effective and efficient. Through the implementation of intelligent technology, the platform allows its customers to easily and quickly customize their eCommerce platform while still leveraging their existing infrastructure, whether its on Shopify, WooCommerce, or custom-built. The platform also provides analytics and insights, helping sellers track their performance in real-time. 

With features like automated marketing campaigns, specialized landing pages, and payment integrations, Marketplacer is growing to be a powerful tool for driving conversions and growing revenue for eCommerce businesses worldwide. 

7 Marketplacer Features We Love 

1. Create customizable listings to suit individual business needs

Marketplacer offers users a variety of tools to customize their listings, termed as "Adverts" on the platform. Once a seller is setup on the system, they get access to a dashboard where sellers can add detailed descriptions and images, set prices, and manage inventory for a product.  

Sellers can also create custom bundles to offer discounts or special packages. For instance, a seller can create a customization form allowing potential customers to pick different flavors, sizes, or varieties for a product bundle. From our experience, this is especially helpful for businesses who sell hampers and see more profit in bundling their product offerings. Other customization options include adding promotional flags and setting up different delivery charges for orders made online.  

2. Manage orders and control pricing in real-time

Marketplacer allows users to manage orders and control pricing in real-time, effectively cutting through the time for traditional systems to register shop changes. Through its dashboard, users can track daily transactions, view order statuses, and modify pricing as needed, all in a snap. 

During the holidays, online businesses are keen to offer seasonal promos and thus need a way to bulk edit product prices. Marketplacer makes creating promotional codes, discounts for customers, and apply additional shipping or taxes or shipping charges easy. If a seller is already setup on another eCommerce platform such as Shopify, an integration with Marketplacer allows the system to run an automatic import of any price, stock, and promotional changes from the seller's main platform. This helps ensure that customers are getting the best prices possible with up-to-date offerings, and takes off the time a seller would take updating prices on multiple platforms for a promotion.

3. Automated marketing campaigns for increased visibility

Marketplacer offers an array of automated marketing campaigns to help drive sales and increase customer loyalty. With these campaigns, vendors are able to send customized emails, track customer activity, segment customers into groups, apply discounts and promotions, launch abandoned cart recovery efforts, and more.  

These automated communications include delivery, restock, and new product updates that may otherwise be a hassle to setup manually. This automated marketing campaign feature helps ensure that the right product is in front of the right customers at the right time, with less effort on the seller's end. 

4. Payment integrations for customer convenience

Marketplacer offers a variety of payment integrations to ensure secure and seamless transactions. These include major payment gateways such as PayPal, Stripe, Apple Pay, Google Pay, and Amazon Payments. Additionally, customers can pay with credit cards or debit cards as well as via bank transfers. Each integration offers its own set of features and potential discounts which can help vendors maximize their sales revenue. 

5. Analytics and insights for tracking performance

Having analytics available for an eCommerce shop can provide invaluable insight into customer behavior and preferences that can help you better understand your target audience. Additionally, analytics can be used to track key performance indicators such as website visits, online conversions, and average order value. By understanding these metrics, it is possible to make informed decisions about what products are selling the most and how best to promote them in order to increase sales. Additionally, these insights may also reveal areas of opportunity for improvement, giving you a greater understanding of your customers’ needs and allowing you to refine your overall strategy. 

Marketplacer provides a powerful suite of analytics and insights to help sellers take control of their business. Sellers can use these insights to understand customer trends and make data-driven decisions about product promotions and pricing structures. With access to detailed metrics such as website visits, average order value, and online conversions, vendors have the ability to tailor their marketing campaigns and maximize sales.  

6. Specialized landing pages for improved conversions

Landing pages offer businesses a number of benefits, allowing them to engage potential customers and generate leads. Through strategic design and content, landing pages provide an effective way to capture visitor’s attention and convince them to take action. Landing pages can include contact forms, subscription forms, and product descriptions – all of which help turn visitors into paying customers. 

Marketplacer’s promotional pages feature provides sellers with an easy way to create and manage banners, special offers, and discounts in order to attract more customers to their store. Through this platform, vendors can quickly customize the look of their page and set specific start and end dates for promotions. The feature also allows merchants to target specific segments of their customers, making it easier to run targeted campaigns.  

7. 24/7 customer support system

Lastly, Marketplacer stands apart when it comes to customer service – offering a comprehensive suite of resources and tools to make sure every customer’s experience is seamless, efficient, and hassle-free.  

Through immediate response times and personalized support options, the company caters to individual customers’ needs. Additional features like an extensive knowledge base and helpful tutorials provide customers with the necessary tools they need to resolve any issues quickly. Furthermore, Marketplacer takes customer feedback seriously, hosting regular reviews and surveys to ensure every customer's experience is nothing short of exceptional. 

Managing Your Business on Marketplacer 

Marketplacer provides unique and comprehensive tools for creating a successful online store. With its easy-to-use promotional pages feature, comprehensive customer service system, and seamless integration with powerful eCommerce platforms on the market, Marketplacer is the ideal choice if you’re looking to get an online marketplace up and running quickly.  

Marketplacer has become the go-to platform for small to large business owners looking to maximize their success in the online space. If you're ready to take your business on Marketplacer to the next level, talk to one of our Marketplacer specialists today to get the support you need on managing your shop and getting the most out of Marketplacer’s powerful system. 

6 Digital Marketing Trends We'll See in 2023

With the swift technological revolution happening, digital marketing is becoming increasingly important for businesses of all sizes. As consumers become more reliant on digital channels for their information and purchase decisions, businesses need to make sure they are staying ahead of the curve. It has become essential to keep up with digital marketing trends to keep up with competition.  

2023 is going to be a big year for businesses changing up their marketing efforts as we see a shift in customer behavior and preference. To help you stay ahead, here are some digital marketing trends that businesses can expect to see in the next year. 

The Rise of Augmented Reality (AR) 

There's a high chance that Augmented Reality (AR) is going to be one of the hottest marketing trends of 2023. With technology becoming more and more advanced, businesses are finding new and innovative ways to use AR to engage with their customers. From marketing campaigns to product demonstrations, AR is being used in a variety of ways to create unique and interactive experiences. And with the holiday season just around the corner, we're sure to see even more creative uses of AR in the months to come. So if you're looking for a marketing edge this year, don't sleep on AR. 

More businesses will be using chatbots 

It's no secret that chatbots have been increasing in popularity in recent years. And it's not hard to see why. Chatbots are a digital marketing trend that can save businesses time and money while also providing a personal touch that builds customer relationships. In fact, it's estimated that by 2023, more than 80% of businesses will be using chatbots. That's an increase of almost 30% from 2020. So, if you're not already using chatbots, now is the time to start. They're only going to become more popular in the coming years, so you might as well get ahead of the curve. 

Personalized content will become the norm 

If you've been keeping an eye on the type of content that goes around nowadays, you might have noticed that the internet is becoming more and more personalized. From tailored ads to customized news feeds learned by an algorithm, we are increasingly seeing content that has been specifically designed for us as individuals. This trend is only set to continue, as businesses increasingly turn to personalization as a way to stand out from the competition. In a world where we are bombarded with information from all sides, personalized content gives us a much-needed respite. It allows us to filter out the noise and focus on the things that are truly relevant to us. As more and more businesses adopt this approach, personalized content will become the norm, rather than the exception. 

Increased focus on data privacy 

If you thought data privacy was only a concern for Facebook and Google, think again. As digital marketers gather more and more data on consumers, data privacy is becoming a top priority for businesses across industries. In fact, it's being called the "new black" of digital marketing, and it's expected to be one of the biggest trends of 2023. So what does this mean for businesses? For starters, they'll need to be more careful about how they collect and use data. They'll also need to provide clearer explanations about why they're collecting data and what they plan to do with it. Finally, they'll need to be transparent about any data breaches that occur. In other words, businesses will need to put their customers' privacy first if they want to stay ahead of the curve in 2023. 

Greater use of AI and machine learning 

We are on the cusp of a new era in computing, one in which artificial intelligence and machine learning will play a central role. These technologies are already beginning to transform our world, and their impact is only going to grow in the years to come. There are many potential applications for AI and machine learning, from helping us to find new cures for diseases to improving the efficiency of our factories. However, there are also some risks associated with these technologies. As they become more powerful, they could potentially be used for military or other coercive purposes. We need to ensure that we develop these technologies responsibly, so that they can be used to improve our lives without jeopardizing our safety. 

Continued growth of influencer marketing 

2019 was a big year for influencer marketing. We saw the rise of micro-influencers, authenticated user-generated content, and even nano-influencers. But what does 2023 have in store for influencer marketing? If the past is any indication, we can expect to see continued growth in this area. Here are three trends that we anticipate will shape the future of influencer marketing: 

1. Greater focus on authenticity: In 2023, brands will be looking for influencers who are authentic and relatable. They want partnerships that feel genuine and organic, rather than forced or fake. This shift is being driven by changes in social media platforms like Instagram, which is cracking down on inauthentic content. As a result, we expect to see more brands working with everyday people who have a genuine connection to their product or service. 

2. Increased use of user-generated content: User-generated content (UGC) is one of the most powerful tools in an influencer's arsenal. Not only is it authentic and relatable, but it's also highly shareable. We expect to see more brands leveraging UGC in their influencer marketing campaigns in 2023. This could take the form of featuring customer photos and videos on an influencer's feed, hosting giveaways that encourage fans to share their own UGC, or even partnering with an influencer who creates original UGC around your brand. 

3. Greater diversity among influencers: In 2023, we expect to see a greater diversity of voices represented in influencer marketing campaigns. Brands are becoming more aware of the power of inclusion and are seeking out influencers who reflect the diversity of their target audience. This trend is being driven by a growing recognition of the importance of inclusion and representation among consumers, especially millennials and Gen Z'ers. As a result, we anticipate seeing more campaigns that feature diverse influencers from a variety of backgrounds and perspectives. 

Preparing for Digital Marketing in 2023 

Well, there you have it - six digital marketing trends that we think will be big in 2023. But don't just take our word for it! Start planning your strategy now and see for yourself how these trends can help grow your business. If you need a little help getting started, reach out to us today to speak to one of our marketing specialists. We would be more than happy to provide guidance as you cook up your plan for next year. 

Using Monday.com for Project Management Success

Project management tools help project managers to plan, track, and collaborate on project tasks with ease. We dare say that a project management tool is essential for project success. There are various options available in the market, but choosing the right project management tool is also vital for the success of any project. So, what makes a good project management tool? 

First and foremost, a good project management tool must be user-friendly and easy to use. It should have an intuitive interface that can be easily understood and used by all team members. Furthermore, the project management tool should be able to track all project tasks and provide real-time updates. This way, project managers can easily identify which tasks are behind schedule and take corrective action accordingly. Lastly, a good project management tool must be affordable and offer a free trial period. This way, organizations can try out the tool before making a purchase decision. By considering these factors, you can choose the right project management tool for your organization and ensure project success. 

First, let's discuss forming a project management strategy to decide which project management tool will work for your team. 

Defining your project management strategy 

There's no one-size-fits-all when it comes to project management. The type of project you're working on, the size of your team, and even your work style can all play a role in how you manage projects. That's why it's important to take some time to define your project management strategy. Here are a few things to consider: 

- What type of project are you working on? Is it a one-time project with a defined end date, or is it an ongoing project with multiple milestones? 

- How big is your team? Are you working with a small team of people who are all in the same location, or is your team spread out across different time zones? 

- What is your work style? Do you prefer to have regular check-ins with your team, or do you prefer to let them work independently and only check in when there's an issue? 

Answering these questions will help you determine what project management style will work best for you. Once you have a strategy in place, you'll be able to more effectively manage your projects - whether they're small and simple or large and complex. 

The basics of Monday.com 

Monday.com is a versatile project management tool, which you can customize to maintain simplicity or allow the visibility of details for more complex projects. It can be used for both small and large projects, and it is easy to use. Monday.com has a simple interface that makes it easy to add projects and tasks, and to see what is due when. You can also assign tasks to specific people and set deadlines for yourself or for others. monday.com is a great tool for keeping your projects organized and on track. 

How to use Monday.com for project management success 

Monday.com is a project management tool that can be used for a variety of tasks, from organizing a group project to tracking your personal to-do list. While it can be helpful for users of all experience levels, it can be especially useful for those who are new to project management. This guide will provide an overview of how to use Monday.com, with tips on how to get the most out of its features. 

Monday.com has a simple interface that allows users to create "boards" for their projects. Each board can have multiple "lists," which can be used to track different tasks or phases of a project. Users can also add "cards" to each list, which can be used to assign specific tasks to individual team members. In addition, Monday.com offers a variety of other features, including file sharing and real-time chat. These features can be accessed by clicking on the menu icon in the top-left corner of the screen. 

One of the most helpful features of Monday.com is its ability to send notifications. Users can choose to receive email or in-app notifications whenever a task is assigned to them, or when one of their team members makes a change to a project board. This helps to ensure that everyone is always aware of the latest project updates. Additionally, Monday.com offers comprehensive reporting tools that allow users to track their progress over time.  

Overall, Monday.com makes it easy for everyone in a team to stay on the same page - especially when team members work remotely. Whether you're new to project management or simply looking for a better way to organize your tasks, Monday.com is worth checking out. With its simple interface and powerful features, it's sure to help you get more done in less time. 

Examples of projects you can manage with Monday.com 

Monday.com has helped countless organizations run their projects more effectively. Here are just a few examples of projects that you can manage with Monday.com: 

The launch of a new product: By creating a centralised project management system, users are able to keep track of all the different elements and phases of the launch and ensure that everything runs smoothly. 

Building construction: By using the platform, firms are able to keep track of all the different contractors and make sure that the project stays on schedule. 

Event planning: Whether it's an intimate party or a major conference, Monday.com can help to track all the different components of an event and ensure that everything's checked before D-day. 

The platform is an extremely versatile tool that can be used for managing any type of project. If you're looking for a way to streamline management for any type of project, then Monday.com is definitely worth considering. 

Tips and tricks for getting the most out of Monday.com 

Monday.com is a great tool for project management and task collaboration, but it can also be overwhelming at first glance. To get the most out of Monday.com, here are a few tips and tricks:  

-Start by creating a custom workspace. This will help you to organize your projects and tasks in a way that makes sense for you.  

-Add color-coded labels to your tasks to help you quickly identify them.  

-Make use of the comment section to provide updates and ask questions.  

-Take advantage of the file sharing feature to upload documents and images.  

-Set up notification alerts so you don't miss any important deadlines.  

By following these tips, you can maximise your productivity and make Monday.com work for you. 

Set Your Team Up on Monday.com 

Project management is essential for any business that wants to complete tasks and achieve goals efficiently. There are a lot of project management tools out there, but Monday.com is one of the best. Its user-friendly interface and customization options make it perfect for managing any type of project. Plus, it's affordable and scalable, so you can start small and grow your use of Monday.com as your team grows. Ready to get started with Monday.com? Our certified Monday.com specialists can help you set everything up and customise it to fit your specific needs. 

5 Benefits of Hiring a Business Consultant 

Running a small to medium business is challenging because of the sheer number of tasks it takes to succeed. From finance to human resources to technical support, it would be unproductive and challenging for business owners to do it all themselves. Thankfully, the ease of hiring consultants has improved with technology, and business owners don’t have to figure out everything on their own anymore. In this article, we’ll explore what a business consultant does and how one can help your business thrive. 

What Does a Business Consultant Do? 

A business consultant is a professional with a wide array of skills who assists business owners with their initiatives. Consultants usually have the knowledge and skills backed by relevant education and previous experience.  

Business consultants provide management consulting to help organizations improve their performance and efficiency. These professionals analyze multiple aspects of business and create solutions to help companies meet their goals. 

Business owners should consider hiring business consultants when they need help or perspective on the current cycle they are in, or a wish to introduce a catalyst for change in their organizations. 

Types of Business Consultants 

There are various types of business consultants specializing in different business aspects. 

Strategy and Management Consultant – Consultants who can bring industry expertise to your business to help you scale, acquire new opportunities, and drive revenue; 

Operations Consultant - Consultants who specialize in operations can help you improve day-to-day processes. These business consultants take inventory of your current business model and figure out the best way to produce the same high-quality results at a fraction of the cost and time; 

Financial Consultant - They mainly assist in investment decisions and help you find the best way to handle your business’s assets and debts. Financial consultants may have even further specializations, including financial planning and advising your business on taxes, daily expenses, and more; 

Human Resource Consultant - These consultants can take over your day-to-day HR tasks, such as recruiting and retaining employees, processing payroll, performing administrative tasks, and managing employees’ performance; 

Marketing Consultant - Marketing consultants help businesses identify their strengths as a brand and expand upon them to create brand awareness and exposure. Whether your business needs a rebrand or a fresh marketing strategy, this type of consultant can be an asset in expanding your business’s reach. 

5 Benefits of Hiring a Business Consultant 

The true value of a business consultant is that they can offer guidance and assistance in order to help you make the best decisions for your business. Here are 5 significant advantages that hiring a business consultant can provide your business with. 

1. Save Valuable Time and Money 

Running a successful business requires hard work, acumen, and most of all, a lot of time. Hiring a business consultant can help to lighten the load and free up time to work on other important issues.  
Many businesses also choose to take on a business financial consultant in order to help streamline their processes or identify inefficiencies in the way they operate. This results in both better business practices and bigger financial savings. 

2. Get an Outsider’s Perspective 

Making business decisions can often be tough, especially when you don’t have much information to work with. An often overlooked and underestimated benefit of hiring a business consultant is that they can come into a situation with fresh eyes and see things from a new and objective angle. 

3. Fill Knowledge Gaps 

Every business person has strengths and weaknesses. If there is a particular area of business in which you feel you need assistance with, it can be a good idea to hire someone with knowledge in the field, rather than risk operating with a gap in information. 

4. Achieve Goals with a Process 

Be it obtaining business acquisition financing, launching a new product, or hitting set KPIs for the quarter, a business consultant is trained to help businesses to accomplish their stated objectives in a process-oriented manner. This helps businesses avoid wasting resources on half-baked initiatives and mitigate risks overall.  

5. Get Expertise 

The role of a business consultant is to stay on top of market trends, possess a wealth of experience and knowledge in different areas of business, and have a skill for strategizing and thinking outside of the box. Their job is to possess a level of expertise that allows them to advise and help business owners to make the best decisions for their business. 

Over to You 

The above advantages of hiring businesses consulting services cannot be overstated. A good business consultant provides guidance, answers, solutions, and set a roadmap for the business.  

If you think your business could benefit from any type of consultation, be it management consultant, a marketing consultant, or a general business consultant, we would love to hear from you. Get in touch today to see how we can help! 

Know These Statistics Before Hiring a Virtual Assistant 

Every business can benefit from hiring a virtual assistant for various reasons. The most obvious reason is that employing a virtual assistant frees up your precious time, and allows you to focus on growing your business as the owner.  

Virtual assistants can take care of various business processes, from customer service to event organizing. If you’re in the market for some help in sorting out organisational matters but just can’t make a decision yet, this list of statistics could help you justify the need to hire an assistant. Read on for 10 statistics on outsourcing assistance for your business. 

Over 80% of corporations plan to use a more flexible workforce. (Intuit

Modern times have influenced traditional employment. More and more large companies hire freelancers and part-time workers, making virtual assistants more popular nowadays. This trend is likely to continue especially with the pandemic encouraging remote work. Virtual assistant usage statistics show that more than 80% of big businesses have decided to raise the number of contingent workers. 

Around 37% of small businesses use outsourcing to handle at least one of their business processes. (Capital Counselor

If you hire a full-time assistant on-site, you must factor in additional expenses such as a desk, computer, and so on. If you hire a virtual assistant, on the other hand, you will avoid these expenditures and save 78 percent of your company's costs every year, which greatly benefits small businesses who have to focus on scaling their resources. 

Virtual assistants can help firms save as much as 78% on operational costs in comparison with a full-time employee. (Capital Counselor

Technology is constantly evolving and continuously benefitting organizations, so companies need to make sure to follow the trend. Over 94% of organizations using outsourcing make due improvements by hiring third-party providers to assist.  

The most common VA specialties include general admin work and project management. (Upwork

According to statistics on virtual assistants, companies that hire virtual assistants sometimes require them to do a few particular tasks, while others give VAs crucial roles in their teams. Some common virtual assistant services demanded by employers include general admin work, project management, bookkeeping, billing and invoicing, content research, blogging, customer research, customer support, data entry, etc. 

Independent workers are more satisfied compared to traditional employees. (McKinsey

People who have chosen to do independent work and rely on it as their primary source of income show increased contentment in their work. If we compare them to people who have 9- to-5 jobs by choice, we’ll see that the latter are less satisfied. 

The top two locations for hiring VAs are the Philippines and India. (Distinguished

The Philippines and India are the best destinations for finding virtual assistants because both countries are on the top of the list of global outsourcing. Virtual assistant trends show that while Filipinos are easy to work with and excel at Business English, India is popular for IT and back- office work. 

Six out of 10 virtual assistants boast college degrees. (Zippia

Modern society has brought changes to the way we work and look for a job. As a result, many skilled professionals have chosen to work remotely as virtual assistants. Data suggest that nearly 60% of virtual assistants are well-educated professionals who have a college degree to prove it. 

The average annual pay for virtual assistants in the US is $67,115. (ZipRecruiter

Virtual assistant rates of income can vary depending on the country as well as their skill set and specialties. However, the average pay of virtual assistants in the United States is $67,115. From that, it can be inferred that virtual assistants make $32/hour, or around $5,600/month, on average. 

The increase in productivity from workers who shifted to a work from home arrangement is worth an enormous $1.3 billion annually. (Distinguished

Many company owners have turned to virtual assistant services to help them with everyday duties such as social media management, email marketing, and project management during the last few years. This has allowed businesses to do more, and workers feel more productive towards their KPIs. Thus, the worldwide virtual assistant business is growing in tandem with the continuous rise in demand.  

There are over 20 categories of virtual assistants. (The PennyMatters

Virtual assistants come in a variety of shapes and sizes, depending on the business. Because the corporate sector is so broad, there is no definitive number of VA kinds. However, we can still construct a list of the most common types: virtual administrative assistant, virtual social media marketing assistant, virtual assistant writer, virtual bookkeeper, and virtual real estate assistant. 

Final Thoughts 

We hope this list helps you prepare and decide whether your business could benefit from hiring a virtual assistant.  

Don’t know where to look for a qualified virtual assistant? NFT can help! Send us a message today or reach us at +61 2 9089 8875 to take the first step. 

A Step-By-Step Guide on Conversion Rate Optimization 

Most businesses have upgraded their techniques for driving traffic to their websites. However, the real challenge for businesses remains to be increasing conversion rates.  

When you have a website for your business, it’s important to understand that it is much like a constantly evolving creature, and best practices from last year may not work next year. You’ve got to stay ahead of the curve and keep optimizing or you risk falling behind the competition. This is where Conversion Rate Optimization, frequently termed CRO, comes in. 

Whether your conversion is for visitors to sign up for a newsletter, buy a product, or enroll in a subscription service, you must constantly be thinking of how to improve your conversion rates. In this guide, we will go over all the terminology in addition to providing a list of things you can do to increase your conversion rates in different business cycles. 

What Is Conversion Rate Optimization (CRO)? 

Conversion Rate Optimization can be defined as the regular practice of enhancing your website to increase the percentage of users who perform a designated action. These actions may include product purchases, form fills, video views, or clicking a link on your website.  

CRO focuses on understanding what is persuading your users to convert, what is hindering them and what would make your conversion process much more user-focused. Understanding these factors can help improve your website’s user experience and ultimately encourage users to convert. 

What are the Benefits of Performing CRO on Your Website? 

As the term indicates, the overall benefit of CRO is achieving the purpose that your website was created for, whether it be brand awareness, sales, or getting leads. Let’s break down what CRO does for your business. 

Customer Insights – Conversion rate optimization focuses on understanding what your key audience responds well to and making optimizations that enhance their user experience. This focus on user experience is rewarded by Google Search Bots which decides how well your website can rank on search engines; 

Increased ROI – Increasing your conversion rate reduces the number of resources you need to allocate on increasing new customer acquisition efforts. This means you are getting the most out of your current marketing efforts; 

Scale Your Resources – CRO allows you to get the most out of your internal resources and your current audience. Audiences are limited, so it is important to turn your current audience into loyal consumers for better future growth; 

Better User Experience –  CRO identifies what hinders or encourages conversions, and leads companies to make appropriate changes for a better user experience; 

Increased Trust – Through improving your website’s conversion process, you will increase trust that your business is a safe organization for end-users to share their credit card and personal information with. 

What Are The Main Elements of CRO? 

CRO focuses on conversion research, user experience, website effectiveness, and personalization. Focusing on all four of these elements will help improve conversion rates and sales.  

Conversion Research – It is beneficial to gather information to guide your creation of improvement ideas. This research may come from analytics, heat maps, or surveys. Conversion research is the most important factor of CRO because it provides real insight into how your users interact with your site; 

Website Effectiveness – Implement persuasive and relatable copywriting to encourage end-users they need to engage with your product or services. Using social proof, scarcity and urgency can strongly encourage users to purchase or convert; 

User Experience – Improving user experience will allow your consumers to browse and find more information easily. Improved navigation, forms, and information flow can lead to an increase in conversions; 

Personalization – Implementing personalization techniques will help you discover the highest converting experience on your website for end-users. Personalized landing pages for different audience groups can help with this. 

How to Set Conversion Goals? 

Before you can begin setting conversion rate goals, you need to identify all of the microconversions that need to take place before your macroconversion is complete. 

The macroconversion is the main conversion you would like to visitors to do on your website. This conversion should guide your website copy, layout, design, and call to action buttons.  

Microconversions are the small steps that must be taken before the macroconversion can take place. These microconversions may help educate and build trust with your consumers.  

Below is a list of macroconversions that you may set: 

5 Ways to Improve Your Website’s Conversion Rates 

Optimize Your Site Structure 

Make navigation for your customers as easy as possible. Customers who get lost in the maze of internal links won’t find what they’re looking for—so they won’t take action. Improving store navigation through the layout and site architecture is an easy way to increase your CRO (and your SEO at the same time). Avoid unnecessary content that clutters the page and makes browsing confusing; for example, if you have an eCommerce website, make it easy to find products, make it easy to find variants, and make it easy to check out. 

Build an attention-grabbing homepage 

With all the work you put into SEO and social media marketing and paid ads, you want to make sure your customers land somewhere appealing. Think back again to those brick-and-mortar days: when you landed in a department store decked out with holiday cheer, it effectively got you into the spirit of buying. No matter the time of year, your store’s homepage is the place to make a great first impression. Make sure your call-to-action (CTA) is prominently displayed and well-placed as well, whether you want visitors to buy from you or to sign up for a newsletter. 

Target and Retarget, Constantly 

Once you have a list of leads, develop a targeted marketing strategy. Many businesses send daily or weekly emails with content such as recipes, advice, and gift ideas. With the range of email marketing suites we have today, you can also personalize emails for anniversaries, birthdays, and other client milestones. Retargeting is a long-term strategy, and it’s even more relevant today when consumers need as many as seven points of contact before making a move. Make sure you have some sort of system set up to send an email to customers who have abandoned the conversion process. 

Feature Social Proof or User-Generated content 

In today’s era of social media, shopping choices are often influenced by what friends and connections are doing. This has created a strong sentiment of customer trust in user-generated content. UGC on your site can include videos, pictures, and reviews from past customers. You can integrate your site with Instagram images using a service like Instafeed. Written reviews are also still important, but their power to instill a sense of trust goes even further when they’re accompanied by pictures of the reviewers and their social media handles. 

Make Your Website Mobile-Friendly 

There’s no question about it: you’ve got to make your site responsive on mobile devices. Mobile visits have already been outpacing desktop traffic since 2017. But the need for CRO is even more pressing with mobile because research shows that mobile visits have a higher bounce rate and that visitors spend less time on the site. That said, it’s important that the mobile version of your site looks amazing and presents a seamless user experience in order to get users browsing to come back later when they have more time to look around your site. 

Over to You 

Your conversion rate can tell a lot about the effectiveness of your marketing efforts. Attracting traffic to your site is good, but getting those visitors to convert is the most significant element of inbound marketing. Conversion rate optimization has a direct effect to other important metrics, especially the ones that your business are interested in.  

If you're ready to get started on your CRO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!