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5 Ways to Boost Productivity in Digital Marketing While Spending Less Time 

Posted August 4, 2022

Being an essential part of modern businesses, digital marketing can involve a variety of tasks. A digital marketer’s function may include preparing content for multiple channels and engaging with a company’s audience on different platforms, apart from coming up with campaign strategies.  

It’s easy to get caught up in a frenzy and miss critical points for improvement with a tight schedule. Ultimately, the key to improving productivity lies in getting organised — but where can busy digital marketers start? We’ve gathered 5 ways your digital marketing team can spend less time on execution, and more on building for growth. 

 

Tip #1: Always Start with a Project Plan 

A project plan helps you spend less time on a project by keeping you on track. Considering the possibility of revisions and day-to-day activities, having an effective plan helps set reasonable deadlines and keep your workload under control.  

For every project, write down a plan on a piece of paper, a document, or a worksheet – wherever it’s easier for you to keep track of things. Keep it simple. A good marketing plan consists of the following: 

  • User Profile – Helps you understand the customers you aim to serve. By refining your target users, you create a reference for any marketing activity you plan, ensuring each step is decided on with the right information.
  • Objectives – It's easier to work with a goal in mind! For smaller businesses, business and marketing objectives are often the same, such as increasing revenue or improving conversions. However, not all objectives have to be financial. Many factors (such as engagement on social media) may not directly affect your bottom line but are important indicators of how your brand is doing. Including measurable and realistic objectives in your plan helps you track progress and plan for the next steps to take.
  • Budget – Again, keep it simple. You don’t have to create a financial plan covering a full fiscal year. Enumerating the estimated costs associated with achieving your objectives is all you need. The costs may involve fees for outsourcing skills, publishing ads, to investing in tools you’ll need to adopt.

 

Tip #2: Setup Automation 

In his book, Peak Performance, author and speaker Tony Robbins compares running a business to playing a piano. In both instances, the result is dependent on consistent, deliberate practice. If you’re a beginner at your craft, performing minor tasks repeatedly yields positive results. Once you’ve mastered the basics, however, it’s time to stop doing things manually and start automating systems to produce consistently positive results. 

This wisdom can be applied to marketers already looking to grow a business. Marketing professionals can benefit from automating minor tasks to be able to focus on other aspects of their responsibilities in a business. It saves time, money, and even creative juice; and it’s beneficial to consumers.

Many digital marketers choose to automate social media activities by using tools like Hootsuite or Buffer. Automatically collecting email information from leads can also be set up in Google Ads and Facebook advertising campaigns, allowing you to populate your database for email marketing without doing the manual work. 

There’s plenty of automation tools in the market designed for different needs. To make the most of your time in a day, explore which activities you’re spending the most time on and see if you can automate the smaller tasks involved in each one. 

 

Tip #3: Invest in Tools 

Consequently, automating your tasks may involve subscription costs for tools you wish to use. Investing in tools may not be limited to automation—there are paid technologies that benefit customers more than marketers, such as chatbots and customer relationship management systems (CRMs).  

When considering investing in tools, remember that the cost of marketing should be weighed by the quality of the results users receive from it. Businesses that understand that providing an excellent customer experience at all points of the buyer's journey tend to generate higher profits and build customer loyalty.  

Having said this, it is worth investigating which aspects of the business could benefit from the integration of new technologies. For example, an eCommerce business could boost digital marketing efforts with an automated help desk like Zoho. This works in two ways. One, it allows customers to get the information they need even after working hours. Secondly, a tool like Zoho allows users to categorize inquiries, generating a summary of issues that the business can study to improve its products and services. 

 

Tip #4: Collect and Analyse Data 

One of the best ways to understand what consumers want is to analyse existing customer data. Amazon collects data from its customers through its app and website. This allows managers to understand how different promotions affect sales and customer loyalty. Furthermore, Amazon also collects data from suppliers and competitors to make effective decisions in business growth. We see efficiency in Amazon’s operations because it collects data from customers and makes sound decisions based on that data. 

Doing the same for your business or your marketing campaigns can also help reduce the time spent planning and executing, because data provides you with a clear starting point. If you’re just starting out on a project, make sure you have systems for collecting data in place. You can do this manually or you can integrate tools into your processes to generate actionable reports in seconds. 

 

Tip #5: Outsource Skills

Outsourcing talent has enabled marketers to scale their projects quickly since they don’t need to hire and train additional staff every time they need something done. While outsourcing can be a difficult decision when considering quality of work against costs, the benefits far outweigh the drawbacks when done correctly. 

Whether it’s graphic design or content writing that you need for a project, the key is to partner with a freelancer or agency with a good track record of working with clients in the same industry as yours. You’ll need a team that understands the common pain points experienced by similar businesses and has developed an effective approach to these issues.  

Another factor to consider when outsourcing skills is cross-functionality. On a limited budget, you might want to work with a freelancer with multiple skills to save you time and money. For bigger projects, pairing up with an agency could be the more practical option, as agencies can not only help you manage a project, but also employ teams of skilled workers in development, design, or writing who can pick up on any task with their experience.  

 

Spend More Time Strategising and Less Doing 

Digital marketing is a broad field that requires a lot of time and skills. To stay on top of all your marketing activities, it’s essential to get organised and seek help if you need it. Once you’ve mapped out your goals, consider outsourcing or investing in tools to pave the way for the next phases of your project.  

We hope this has been a helpful list of tips in digital marketing productivity! If you need more advice on enhancing your digital marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

Managing a business is not an easy task. When you first started out, you didn't know that you'd be mixing responsibilities as an entrepreneur with administrative duties—not a desirable situation.

And being on your own is insufficient to cover all aspects of running a successful business. You need to get a virtual assistant!

Choosing the correct virtual assistant (VA) will allow you to assign daily duties to someone who is always available to help. You don't have to suffocate in a sea of responsibilities in order to care for and build your business! In other words, focus on the tasks that really need your attention and delegate the rest to your virtual assistant. 

A virtual assistant is a person who does administrative work for businesses while working from a remote location. An executive assistant, administrative assistant, or personal assistant can all be functions that can be performed by a virtual assistant, depending on the needs of one business.

Still not convinced? Here are some reasons why you should hire a virtual assistant as soon as possible:

Reduce Your Business's Operating Costs

Cost-cutting is the primary motivation for organisations to employ a skilled virtual assistant. Employing a virtual assistant instead of a full-time staff member can save you up to 85% on annual operating expenses.

Why? Because they can work for themselves or for a company that employs them as virtual assistants. All of the fees and perks provided to employees, as well as expenditures like office space, are now the responsibility of a third party, not the service provider or client.

No additional perks, rental space, internet, or other utility costs are incurred when you hire a virtual assistant.

You Won't Give Your Soul Away To Your Business

We need to keep in mind that, in addition to being an entrepreneur, we also have a variety of responsibilities in our personal lives. It is not just our professional relationships that require attention and care. We have more time to do the things we enjoy when we have someone to assist us.

Burnout can be avoided by having more time to yourself, which improves your productivity. It helps you concentrate on the most important aspects of your business.

By delegating mundane duties to your virtual assistant, you free up time in your day to work on other projects.

With more time on your hands, you'll be able to spend it with the people who matter most in your life.

Let's face it; having a virtual assistant to assist you with the day-to-day operations of your business reduces the amount of work and stress you have to deal with. As a result, you'll be able to spend more time with your loved ones. In other words, you're regaining control of your social life.

Improve Your Business's Overall Performance

Working with virtual assistants not only saves time and money but also boosts productivity.

For those of us who get bogged down in activities or to-do lists, here's a piece of advice: prioritise your tasks and prioritise your to-do lists. All of that and more may be accomplished with the assistance of a top-notch virtual assistant.

One strategy to avoid becoming overworked is to delegate jobs to someone who is capable of handling several duties and obligations. A virtual assistant (VA) can help you divide and conquer the tasks on your to-do list. In light of this, it makes sense to use the services of a virtual assistant.

Having a clear set of tasks to outsource to a virtual assistant can help you get things done and develop your business. Virtual assistants can assist you in prioritising which duties to complete first.

Access To A Wide Range Of Skills

You'll be able to find a VA who is capable of doing any task you give them. The majority of VAs have a wide range of skills that can be put to use for their clients, including client communication, basic administrative tasks, and in-depth research.

Take the term "assistant" in its broadest sense. Virtual assistants (VAs) receive training in a variety of specific abilities, most of which call for a particular skill level as well as experience, such as managing social media, transcription, copywriting, and email marketing, amongst others.

There are many advantages to working with foreign virtual assistants. To get the job done, you only need to find someone who is skilled and competent without having to worry about location, tax, and other difficulties. Hiring from a global talent pool, on the other hand, provides access to a more diversified and qualified group of candidates.

You can learn a lot about different cultures and people by interacting with VAs from all around the world. They can provide you with information that is both new and based on first-hand knowledge. Every once in a while, we could all benefit from taking a step back and looking at things from a different angle—this is especially true for those of us who run our own companies!

Stress-Free Work Environment

Delegation is the not-so-secret technique that propels great business owners to the top of their fields. Work delegation has been shown to boost productivity, energy levels, and happiness. Delegating is important for your mental health as well as your physical well-being because it reduces your stress level.

On a daily basis, the majority of business owners find themselves feeling overwhelmed by the tasks required to run a business. With the help of a professional, you can relax and know that everything will be taken care of for you. In order to free up your time and minimise your stress levels, consider working with a virtual assistant.

It is now a widely acknowledged and recognised fact that being an entrepreneur comes with a psychological cost. No matter how cheerful and enthusiastic you appear to the outside world, we can tell you're having a hard time keeping your head above water. A virtual assistant will allow you to take some time off, go for a stroll, or just get away from the craziness of being an entrepreneur for a little while. A person's emotional well-being can be greatly enhanced simply by being aware that someone is there to assist them.

Your business and your personal life will benefit greatly from the services of an experienced virtual assistant (VA). In the early stages of business ownership, a sense of dread and anxiety quickly builds in. Anxiety and pressure can be alleviated by having your VA by your side. If you've ever had to go through a day with a lot of mental stress, you know how important it is to have someone there to lean on.

Bonus entrepreneurial advise:

Any successful business owner will tell you that finding the right balance is important and that setting priorities is the best way to grow a business. 

So hire a virtual assistant today to grow your business and enjoy a stress-free business.

Don’t know where to look for a qualified Virtual Assistant? NFT will help you, just give us a message or reach us at +61 2 9089 8875

We're excited to be a part of your company's future success!

The importance of search engine optimisation (SEO) in digital marketing has been hammered into your head, no doubt hundreds of times. To what extent, though, do you understand search engine optimisation? Even if you have a general idea of what it is, you might not fully understand its importance and what it can bring to your business.

Search engine optimisation is important if you want to build long-term brand awareness, reach more people, and make more profit. For each business with a website, SEO is a necessity, regardless of how much or how little competition there is. If you are a startup, investing in SEO would also be helpful because it is difficult for new businesses to gain brand recognition and visibility in their first few years.

So, search engine optimisation is vital to your website and we, at Net Fusion Technology, give you a clear breakdown of its key importance.

1. Visibility and Rankings

One of the most significant roles of SEO is improving visibility, which means making it simpler for prospects to find you when they search for anything you have to offer. Your ranking is directly linked to how visible you are. Research has shown that out of the top five results that appear in the search engine are most likely to be selected. SEO helps you rank higher in the search engines and get more visibility online. This makes potential customers more likely to visit your site and buy something from you.

It's important to improve your organic page ranking because the higher you rank on a search engine results page (SERP), the more likely it is that people will see you and click through to your site.

2. Growth

SEO is essential to the growth of your brand. When a website is optimised properly, it increases its chances of getting visitors and, ultimately, earning income. After discovering your website via a search engine, people are more likely to talk about it on other social media platforms like Facebook, LinkedIn, Instagram, and the likes.

3. It Builds Good Experience Among Website Visitors

The usability of your website may be improved by investing a lot of time and effort into producing excellent content and optimising it for search engines on each page of your website, which is another reason why SEO is so important. Because of this, the experience that the customer has is streamlined and satisfying. For instance, the more time your website takes to load, the more people leave your website and the less money you make.

4. Authority

Search engines place a higher value on pages with high Page Authority (PA) scores because of the growing importance of user experience on the web. If your website has authority, it is likely reliable, of high quality, relevant, and useful. Higher scores indicate greater credibility; scores range from 1 to 100.

5. Increases Your Web Traffic and Engagement Rate

One of the main aims of SEO is to boost website traffic, and this is achieved by improving a site's visibility and rating. Search engine optimisation (SEO) is the process of improving a website's visibility in search results so that it appears higher on the search engine's results page—ideally, at the top. In addition, it is likely that users will spend more time browsing your website if it contains relevant and useful material that corresponds to the searcher's intent. This, in turn, may result in an increased number of conversions and an increased return on investment (ROI).

This begs the question: Should You Be Using SEO?

Yes, really! Search engine optimisation (SEO) is an analytical, planned strategy to improve your company's online marketing and its overall online presence. In the long run, investing in SEO will benefit your company, so it's time well spent to learn more about it. Optimization for search engines requires extensive thought and planning. It's a tricky procedure that's always evolving.

If you need help with your search engine optimisation, don't hesitate to contact us.

There is no way to succeed in digital marketing without a solid SEO team behind you. Get in touch with us right away if you have any inquiries regarding search engine optimisation (SEO) and how it may help your business thrive.

If you're ready to get started on your SEO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

As technology evolves, new business opportunities show up every day. Even though technology simplifies many processes, it can be challenging for businesses to take advantage of opportunities if they lack expertise with the relevant technologies. This is the situation that businesses are in when they don't know much about web design or development. Website development services have changed how businesses work.

The establishment of a strong web presence is absolutely necessary to ensure the continued growth of a business. No matter how active you are on your business’ social media accounts, if people aren't drawn in by your website, all of your digital marketing efforts will be for nought. Future-minded businesses see these opportunities and are boosting their investment in web development to better serve their customers' needs.

We no longer need to ask if website development is necessary since we know it is. The question that needs to be answered is why is your company losing money just because you're not considering web development.

You've just eliminated a powerful tool for winning over your audience's trust.

Unprofessional web design loses visitors' trust. People won't trust your site if it has an unprofessional design or appears to be out of date. People may form a negative impression of your business due to your outdated website design. 

Consider a customer who wants to make a large purchase from a manufacturer. They're shelling out a lot of cash, so if they don't feel comfortable placing an order on your manufacturing website, they'll go elsewhere.

On the other hand, if your website looks professional, visitors will be more likely to trust you. They will have faith in your company and be willing to explore it further. If you want them to stick around on your site, you need to earn their trust. When people spend more time on your site, you increase your odds of converting them into leads. 

A website that looks professional will bring in more customers. This, along with quick page loads and straightforward navigation, is what keeps people coming back. When visitors can access your site in a matter of seconds, you have a better chance of persuading them to give your goods and services a try. 

However, if your website is of poor quality, badly designed, or takes too long to load, the visitor may leave before they even see your landing page.

You're not one step ahead of your competitors.

If you need a big reason why web development is important, here's a big one: Your competitors are already utilising it. You need to implement web development if you want to keep up with the competition.

A chance to differentiate your company from the competition is in the design and how your website works. When competing with other businesses, you usually offer the same services and charge about the same prices. To succeed in business, you need to find a way to differentiate yourself from the competition.

Your website's goal should be to attract attention and be remembered. If your website is old, out of date, and of low quality, your competitors' sites will rank higher than yours. Their well-designed website will work better than yours. This implies you’ll lose leads to your competition because their page is more appealing. Therefore, it will bring in more leads.

Your website should be able to give you an advantage over your competitors.

You can highlight your company's strengths and attract new customers with a professionally designed website. Make it clear to your target market why choosing your business is the best option.

You are not utilising the SEO power (Search Engine Optimisation).

Search engine optimisation (SEO) is an important aspect of website development that should be considered. There are now millions of websites competing for the top spot on search engine results pages.

Search engine optimisation (SEO) increases traffic to your website and streamlines its usability for current visitors. You can do more as a business than just create a website. You can also keep visitors to your website. Your code should be optimised for search engines, which can sound complicated if you're not familiar with web development.

Working with a web design company that includes SEO services as part of their package is the best way to ensure that your website is constructed appropriately and can be found by search engines.

Web development and web design are two methods for moving a website up the results. If you want your website to be at the top of the search results, you'll need to adhere to the search engine's criteria. Load speed, ease of navigation, keywords, picture optimisation, and a variety of other factors are all considered.

As a result, your website will receive more organic traffic.

You are not making it easier for your customers to navigate.

A well-designed, user-friendly, and mobile-friendly website is essential for any company looking to make an impression in the digital world. All of the material on the website should be simple to read and navigate.

A decent website provides a visitor with more options for simpler navigating. This includes a search box where customers can type in what they want and be taken to the section fast, as well as sticky features like a sticky header or a sticky menu to further simplify and optimise your website's navigation.

To do this, online pages should have lightning-fast loading rates set by the web development process. A website that loads quickly is more responsive and easier to use. This is accomplished through excellent web design and the website building process.

After the website developer has completed the website, it is recommended that they test the web pages on a regular basis to ensure that the ease of navigation is maintained at all times. This aids in the resolution or elimination of bugs that impede web page loading. Increased organic traffic is guaranteed for a website with easy navigation.

Don't lose any money, create the website of your dreams right now!

Website is one of the most important factors in the success of any online marketing campaign. Building a website that compels visitors to learn more about your company is a significant investment. If you want to see positive results for your business, we, the web development team at Net Fusion Technology, have extensive experience in the field.

Net Fusion Technology is the company to go to if you want to see real results.

If you're ready to get started on your ideal website, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

Have you been ignoring email marketing, the most effective marketing strategy available? If this is the case, it is time to stop and think! Email marketing is those two small words you have probably heard repeatedly but never put into practice. What do you think? It is still not too late. You simply need to understand what you are doing before diving in.

Gartner has revealed its top predictions for 2022 for IT organisations and users. The IT industry is an internal part of the business world and of many businesses, which is why these predictions have great implications for the business world. Implications we believe these top strategic predictions will have on business are as follows.

Behavioural data affected by “tricking” algorithms

It is common knowledge that most internet users feel uncomfortable with how much data companies have on them. Gartner predicts that by 2024, 40% of people would have started tricking tracking metrics that help collect this information to solve their privacy or other data management and protection concerns.

Many algorithms based on synthetic data generated from the data collected from the tracking metrics will be rendered useless and companies around the world will have to reconsider their marketing campaigns because they depend on this data to build buyer personas and plan target markets.

The high degree of personalization available in the business world will also take a hit because it is also based on the behavioural data collected.

Workers will become their own bosses

Gartner predicts that the rise of Hybrid working that we see now will remain and result in the traditional manager role being greatly altered. According to Gartner, by 2024, 30% of corporate teams will be without bosses.

This change has come in place as businesses look to increase business agility. The pandemic has made it more necessary than ever to do so.

The manager role will depart from the commander and controller based approach where everything had to be done through her/him towards a more management focused approach with focus on planning, and prioritising role with more focus on core business activities. 

This, if well executed, will result in higher efficiency, better time management and improved bottom line, but could increase the workload of the workers who not only have to do their work but also take over some responsibilities of the managers.

Increase in cyber crime and stronger retaliation

Businesses have always been working hard to ensure that their websites do not fall victim to cyber-crime. Data protection of both the data of the business and their customers is very important to them.CMS and other data fabrics of companies have also been victims of cyber crime, causing great losses to business. 

Stronger retaliation will deter cyber criminals due to the fear of consequences and reduce the fear of cyber crime in companies.

This will also result in higher consumer confidence, improving the online consumer market.

Poor-fit Consumers

Gartner predicts that many businesses try to keep their poor fit consumers on board with various marketing techniques or even improved products, but in the end they are just customers who increase by 2025, 75% of companies will break up their poor fit consumers. 

 costs and harm the reputation of a company

It is better for companies to refocus their attention on different target market than to try to keep their poor fit customers. It will result in improved profits. More conversions and optimal use of resources.

Africa will rival Asia as a top startup ecosystem

The increase in developer talent in Africa will improve investment in the region, businesses will be looking towards Africa for outsourcing, strategic partnerships and hiring.

Global competition will also increase due to the fresh blood infused into the market.

This will increase disposable income in Africa and make it a bigger consumer market as well and will increase marketing campaign focus on the African continent.

NFTs 

The rise of Non Fungible Tokens has been tremendous. Mcdonalds also just dropped their own NFT. NFTs provide users with unprecedented control over their work and insight into its life cycles. Previously, a sale meant a piece of art was gone for good, but with blockchain, you can keep track of it and benefit from it perpetually. It is a major move for artists to keep in touch with everyone who owns their work.

The nascent industry may appear full of questions rather than solutions to individuals seeking to make a career from creative works.

Improved Internet Access

By 2024, an additional billion people will have access to the internet. This is sure to improve the rate of digital transformation and bringing more people onto the internet will widen the consumer market online. 

Businesses have to prepare for this increase by improving the websites, server strength and marketing campaigns to capitalize on this increase.

With the Gartner It Symposium Xpo 2021 to take place soon virtually , where these issues will be discussed on a larger platform by leading IT experts and CIOs so if you do wish to know more on these predictions and their implications, be sure to tune in.

When the epidemic hit, the world was forced to deal with the consequences of a forced lifestyle shift. Businesses saw the effects of the entire globe gradually grinding to a halt, with most nations' international borders closed since possibly the great wars.

However, human tenacity prevailed, and we learnt to live with the virus because life goes on and time does not stop. Even if it was not business as usual, it had to carry on.

Running a business in the midst of the world's worst epidemic in years is difficult and a learning experience for enterprises. The following are some of the most critical lessons that enterprises must have learnt.

The significance of having a digital presence

When countries all across the world fell into lockdown, everyone grabbed their phones to get things done. Food, groceries, and other basics were all bought online, and email was the sole means to communicate with friends and family. Naturally, the client began to spend more time online on social media and the internet.

This necessitated that firms have a strong digital presence in order to remain competitive. As organisations sought to remodel and strengthen their digital presence, digital strategy consultancies thrived.

Working from home is not all awful.

With rigorous controls and limits on the amount of employees who may congregate in one location, workplaces transitioned to remote work. Employees working from home were not typical in many firms before to the epidemic, and it took some time for businesses to gain an understanding of it.

However, two years into the epidemic, remote working has become second nature, and many firms are contemplating retaining this structure owing to the flexibility, cost savings, and other advantages.

The significance of work-life balance

Many people found that remote working enhanced their work-life balance by allowing them to spend more time with family and reconnect with loved ones. It boosted performance as a result of better mental wellness.

The identical work from home approach, however, did not work for everyone. Many people were unable to maintain a work-life balance and experienced burnout.

These experiences enhanced businesses' understanding of the importance of mental health and work-life balance.

The significance of risk management processes and contingency plans

Many businesses were caught off guard by the epidemic and lacked the necessary preparations and practises. They did not have enough savings to keep their business running and their staff happy. This is one of the worst lessons the epidemic taught businesses.

The epidemic taught and continues to teach companies many things and is redefining how tomorrow will look, but there is no question that the future is digital and online. Net Fusion Technology is available to assist you with all of your digital transition challenges.

Why is it important to have a good page experience? Google is now taking user experience into account when determining a page's ranking. According to Google's announcement, on April 19th, 2021, page experience would be factored into ranking systems beginning in mid-June of that year. In terms of page experience, it is how well a person can navigate through a website. Also included in the page experience are web vitals, such as how quickly the website loads, how easily it interacts with the user, and how well it looks.

Website metrics are composed of three main parts. Largest Painting with a Message (LCP). LCP examines how quickly and smoothly a webpage loads once it has been created. As soon as a web page starts loading, LCP begins. The First Screen for Input Data (FID). FID examines the interactivity of the website. The FID of a web page must be less than 100 milliseconds. Finally, visual steadiness is evaluated using the CLS. For a good user experience, CLS should be less than 0.1.

Page experience may also be gauged by mobile friendliness, HTTPS, and interstitials. It is a measure used to determine if a website is mobile-friendly or not. A secure connection is confirmed by HTTPS. Interstitials obstruct access to online content, thus they should be avoided at all costs. Google's algorithm ranks websites based on the parameters listed above.

The information on a website has an impact on the user's browsing experience. For a website to get high ranks, it must be more than just user-friendly. Google's search algorithm aims to provide its users with relevant, up-to-date results. Adding new content on a regular basis can help you rise in the search results.

You must concentrate on the user's experience if you want your website to be on the top page of Google results. The search giant also unveiled new tools aimed at enhancing the user experience on its pages. Many of these items are now able to give valuable information to customers over the internet. Tools that have been re-released include PageSpeed Insights and the DevTools extension for Visual Studio.

The new algorithm has been in place at Google for some time now. As of August 20, 2021, the new algorithm will be in full use across the board. Look at the fundamental web vitals and other factors provided to optimise your web page experience. In order to enhance your Google Ranking, use the newly released and updated tools for optimising page experience.

Marketers are always in a state of war, trying to identify the best ways to get their social media algorithms to work for them because they govern whether their uploads are noticed by their customers.

The purpose of the algorithm is to use machine learning to customise the users' newsfeed to show relevant content instead of them being bombarded with irrelevant content, especially for users following a large number of accounts.

The algorithms are fulfilling their primary purpose but are not perfect, which is why they have turned into barriers of sorts between businesses and influencers and their organic reach.

To help you break these barriers, we have put together a list of 5 things you must know about them. 

Upload Time

Most SNS sites may have shifted from the reverse chronological order for newsfeed organisation but the time of posting still matters as the algorithms include it in their calculation, picking the freshest post to show to the followers of that account under the condition that other conditions such as quality of the post are satisfied, this metric’s usage is common across all social media platform algorithms.

Engagement

The algorithms reward engagement with visibility, which is why the type of engagement like the number of likes, comments, shares, or retweets your post gets becomes a major factor in determining whether it will turn up on the feed of your customers. 

So it is important to create relevant and high-quality content. Posting your customers are likely to be active and interacting with them is also important.

Content

 There are various types of content that marketers use, ranging from video content, blog posts, and articles, while other types of posts do get recognised by the algorithms. 

It is a well-known fact that video content is favoured by them. Carousel posts are also known to get more engagement on Instagram. 

Overall, the content that is the most relevant to your customers and is attractive gets priority

The Don'ts

The algorithms work hard to eliminate content that appears as spam such as links to content without calls to action, video content that is linked from other platforms, monotonous posting, reposting content from other platforms without edits, overly transactional and business-focused captions are amongst the things that the algorithm does not appreciate.

Platform-specific

The ranking signals that the algorithms used to sort through content are similar across most platforms, with the exception of a few.

- Facebook’s algorithm highlights posts of friends and family to stay true to its original cause and avoids content that is business-focused.

- Instagram’s algorithm is known to be the most comprehensive one, taking into account user preferences and browsing behaviour.

- LinkedIn’s algorithm also stays true to its purpose and focuses on networking instead of engagement. It also gives you the option to chronologically order your newsfeed

- Twitter’s Algorithm functions similarly to Facebook but also allows you to order your timeline chronologically, like LinkedIn.

However, newsfeed curation was not always algorithm-based, Most of us still remember when Instagram switched to their algorithm and how different accounts were requesting their followers to turn on notifications for their posts in hopes that their organic reach would not be affected and content not hidden.

The hopes of Social Media marketers are the same, but their execution has changed tremendously due to increasing knowledge and understanding.

 Our Digital Marketing experts also know all the ins and outs of getting the algorithm to work for them, so they are just the people to approach for your algorithm-related queries, Click here To get in touch with them now!

A website is the face of your business online and a long-term investment as well. Getting your money’s worth is important and so is building a user-friendly and attractive website. If this goes wrong it could result in monetary losses and injure the brand image of the company. This makes hiring a web developer to build your website a rather tricky business.

There are many things you should consider and look out for in your search for a web developer, the skills of the developer, and what they can do alongside the factors listed below can help in making that decision

Price

If you own a small business that works only online and the website is the point of contact between you and your customer, building a top-notch website with budgetary constraints becomes necessary. Larger organizations might have a larger budget but it is necessary to spend this in the correct place.

It is difficult for developers to give a fixed price as there are constant changes and variables involved, However, most companies will be willing to give you a quote of the approximate amount. This price along with other factors will help you come to a decision.

Freelancers may be able to do it for cheaper and be easier to coordinate with, however, they come with disadvantages related to overall project management but a company with a good-sized team and skilled team members can help protect against unpredictable situations.

Time

Finding developers who can work within your time frames and according to your requirements is important. If a project is not fulfilled within the time frame it can also lead to losses, to most businesses time is money.

Working within time frames can be difficult for freelance web developers who already have ongoing projects and no other team members.

Portfolio and References

Exploring the portfolios of the developers you are considering is very important, this process will help you see if they have worked on projects that are similar to what you are expecting, judge the quality of their work, how successful the websites they have created are, and also judge how good they are at creating user experiences.

Contacting their previous clients, especially the ones relevant to you, and asking for their comments and reviews can be a good course of action.

Customer Service

The customer service standard of the developers you are considering is also important. Most of the time the relationship between the developers and the business is a long-term one. Their ability to help in case of emergencies, the rapport you building with the developers and members of the organization, the level of support they can provide, whether or not you have access to your source code and servers becomes important when considering the longevity of the relationship

Your unique requirements

The make-or-break element of picking a developer is your unique requirement. The developer may be perfect according to all the previous factors but if they cannot meet your requirements it becomes meaningless. 

If you have a detailed project that requires creating unique elements, then it is necessary for your developers to have a good idea about all the basic coding, and having a team consisting of both front-end and back-end developers becomes necessary to handle the workload but if this is not the case then a full stack freelancer may be the better option.

If your project is more of a revamp design project then a front-end developer with HTML, CSS, and graphic design knowledge can do the job for you.

Considering all of the listed factors will help you come to the best decision. We hope this post has been useful in helping solve some of your dilemmas in picking web developers. Our talented team of developers and designers at Net Fusion Technology is always ready to assist you in your website-related concerns. Contact us for further details.

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