The Key to Successful Online Marketing is Real-Time Research: Read Here Why! 

Most businesses rely on surveys, focus groups, and other forms of research to identify what influences the attitudes and behaviour of customers. However, in an ever-changing consumer market, surveys and focus groups tend to tap into customers’ memories and fleeting impressions, which can be unreliable factors to use in deciding how to get ahead of the competition and serve customers better. 

Want to better connect with consumers and more effectively utilise your customer data? Then you need to build a real-time research process for your marketing team to guide you in all your marketing efforts. Real-time data based on the information you collect about your target audience leads to more relevant marketing and, in turn, better marketing and business outcomes. 

What is Real-Time Research? 

Real-time research is a unique data collection method that gathers information on a customer’s experience as it is happening. In comparison to agile research or traditional market research methods, real-time research is all about the reality of a customer's experience rather than a customer’s reflection on products and services.  

It’s the need for a more accurate understanding of consumer reflections and behaviour that gave way to this approach. Most market research methods are built on statistics, while real-time methods will be driven mostly by data science. 

What are the Benefits of Using Real-Time Research? 

Our accessibility to data has greatly improved since the introduction of the Internet of Things (IoT) and big data analytics. One example is the adoption of smartphones and how it has made it easier for businesses to gather data on a consumer’s purchase habits, location, and even browsing history, on a more consistent, real-time basis. As a result, the benefits of real-time research are numerous: 

With real-time market research, you can collect thousands of data points around your brand, industry, competitors, or any chosen topic and punch them into an analytics platform to focus on certain demographics. 

How Can I Apply Real-Time Research Data to My Online Marketing Efforts? 

Before anything, it’s important to note that having the proper marketing software in place for your business is critical to accessing the benefits of real-time research. Not all marketing technologies are created equal. You should first look at the degree of research you want to dive into and select a marketing platform that can supply you with the tools you need for both data collection and analysis. 

If you’re set on using real-time research to direct marketing for your business, connect your preferred marketing platforms to all your interaction points with customers, whether it be SMS, email, or social media.  

Lastly, communicate your findings to the marketing team and act on them. Collecting data is one thing – analysis is another. You may choose to visualize insights through graphs and charts to better communicate them to the rest of your team. The key then for effective marketing decisions is for the team to base future activities on the data gathered. 

Use Cases for Real-Time Research in Marketing 

Businesses can use real-time research to strengthen their brand’s reputation, manage crises, and improve customer service. Some of its use cases in marketing are as follows:  

Brand Events 


Brand events include product launches and customer-facing events where content strategy, pre-approvals, media plans, hashtags, creative, and editorial calendars must be prepared in advance. Following hashtags on Twitter, for example, and jumping in on conversations surrounding them is a form of marketing based on real-time research.  

Predictive Product Recommendations 


Another relatively small but growing area of real-time research is based on predictive analytics. Amazon has long used predictive data to display recommendations to customers based on browsing and purchase history. This trend will gain momentum as data solutions become more accessible and simpler to implement. 

Keeping Up with Real-Time Research 

To stay afloat in a rapidly changing market landscape, businesses must explore new digital communication methods that can help market researchers target specific audiences more quickly, gather and analyze data and trends, and iterate more frequently. Enabling your marketing efforts with real-time data can help marketers deeply enrich and inform the dialogue they want to have with customers. 

If you’re keen to learn more about real-time research and how you can use it to gain a competitive advantage in your industry, speak to one of our marketing specialists today for a free consultation on starting your digital transformation

We hope this has been a helpful list of tips for marketing! If you need more advice on enhancing your marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

5 Reasons Why Content Marketing is Not a Waste of Time 

If you’re a business owner, you should know how much marketing plays a critical role to your success. One of the most popular marketing strategies for online businesses is content marketing. If you haven’t set up content marketing for your business, you might be missing out on a significant pool of audience. 

In fact, this is not just applicable to businesses but even to freelancers or any professional looking to build personal branding

Content marketing is all about creating valuable content that provides solutions to your target audience’s problems. When done correctly, it can help you build authority in your industry, increase exposure for your business, improve customer loyalty, and even generate leads and sales. 

Here are five reasons why it’s important to start building a content marketing strategy as well as why you need to produce content consistently to see results. 

Build Authority 

One of the main goals of content marketing is to help you build authority in your industry. When you become known as an expert in your field, you’ll be able to attract more customers and increase sales. 

To achieve this, you need to produce high-quality content on a regular basis. Keeping SEO in mind by incorporating high-performing keywords is a general rule you should follow, but your priority should be in providing content that makes sense. Your content should provide solutions to the problems that your target audience is facing. 

When you consistently put out good content and insights, you’ll build reputation as an authority in your industry. Customers will be more likely to trust you and buy from you. 

Garner Exposure 

Another benefit of content marketing is that it can help you increase exposure for your business. When you publish valuable content regularly that helps to solve problems for others, your chances of visibility on the internet increases. 

This increased exposure can lead to more website visitors, leads, and sales. In order to get the most exposure possible, you’ll also need to make sure that your content is optimized for search engines. Google ranks websites on their search engine result pages (SERPs) against many factors including site speed and content quality. Make sure your website performs well on these two factors to ensure your content doesn’t go to waste. 

You should also share content you publish on social media and promote it through other channels such as forums and blogs in similar fields. Creation is only one part of the strategy – allowing it to be discovered by readers who need the information is another. 

Generate Leads and Sales 

As mentioned earlier, content marketing can help you generate leads and sales. When you produce high-quality content that provides value to your target audience, they will be more likely to visit your website, subscribe to your email list, or buy from you. 

In fact, content marketing is one of the most effective ways to generate leads and sales. And the best part is that it’s a cost-effective way to market your business. 

Establish Positive Branding 

Content marketing can also help you build a strong brand for your business. When you publish valuable content consistently, it will help you create a positive image for your company. 

This positive image will make customers more likely to do business with you. In order to create a strong brand, you need to make sure that your content is consistent, useful, and relevant to your target audience. 

Increase Website Traffic 

Finally, content marketing can help you increase website traffic. When you publish valuable content regularly, it will help you attract more visitors to your website. 

This increased traffic can result in higher domain authority for your website, more eyeballs to your brand, and ultimately more leads and sales for your business. 

To get the most traffic possible, you’ll need to make sure that your content is high-quality and helpful to your target audience. Look at the range of information that your customers need and build content around them. 

Start Your Content Marketing Strategy 

Consistent content marketing is one of the most important things businesses and professionals can do to grow their brand and increase exposure online. 

One of the best ways to start is to set up a website blog so you always have control over it. However, it can also be done via LinkedIn articles or even through Medium for individuals who don’t want to build up a website. 

If you’re not already taking advantage of content marketing, it’s time to start. The idea is to be consistent in doing it even if it means once a week. If you need help developing a content strategy and writers to execute, feel free to contact us today to speak to one of our content specialists.

 

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Take Advantage of These 6 Web Development Tips 

Building an effective website is essential for running any type of business; no matter what field you are in. Your company’s website is where customers interact with you most frequently: either through email correspondence or direct contact with the company itself via social media platforms such as Facebook and Twitter. 

While you may want to prioritize website attractiveness and functionality, it’s critical to also take into account SEO factors that contribute to your site’s visibility on search engine result pages (SERPs). After all, a beautiful website won’t benefit your business if your target customers are unable to find it.  

If you’re embarking on a new web development project, read on to learn 6 web development tips you should know to ensure an end-product that is effective and profitable.  

Get High-Quality Hosting 

Choosing a quality web host is an important decision which could affect the success or failure of your website. The hosting provider you choose plays a great role in ensuring a fast, reliable, and secure online storefront. Outages in this context can include slow page loading times or connection disruptions due to maintenance or server overloads. 

Choose a high-quality managed service provider that provides scalable hosting services that ensures availability and security. Some of the best web hosting providers in 2022 include BlueHost, SiteGround, Hostinger, and WPEngine.  

For businesses that expect a significant amount of traffic at any moment, it would be wise to avoid shared hosting setups as server resources such as processor and memory are divided among users this way, causing slow and buggy websites.  

Use a Content Delivery Network (CDN) 

A Content Delivery Network or CDN consists of several servers distributed in different locations worldwide. Its function is to shorten the physical distance by serving the content from the nearest server to the user, improving the time it takes to complete requests made through a website.  

A few of the most trusted CDNs out today include Azure, Cloudflare, Fastly and Google Cloud. CDN service providers may vary in pricing, so it’s best to take a look at your budget and requirements before choosing one. More servers mean better performance but also higher pricing. If you’re on a budget, or if this is your first time implementing a CDN, you can opt for a service provider with less servers but have good coverage in locations where your customers are mostly located.  

Minimize HTTP Requests 

The fewer HTTP requests a website has to make, the faster the site can load. HTTP requests are made for elements such as embedded videos, external links, ads, and images. It is best to keep HTTP request density in mind when designing your website as too much of it can cause delays and ultimately turn visitors away. 

If you already have a website in place, you can use Google Chrome's Network Panel to check how many HTTP requests each of your website pages make, and what files are taking the longest to load. 

Optimize File Sizes 

A large volume of unoptimized images is usually the most common reason behind poor website performance. Files are not limited to images – other elements contributing to slow page speeds may include heavy JavaScript, CSS, and HTML code density.  

Optimizing file sizes makes sure all devices can access your content while using less memory on their systems or internet browsers. Keeping your files small improves page load times and makes your website more stable. In addition to reducing server load, minifying also makes development easier since you don’t need to watch for technical issues with large scripts. 

To ensure your website files are optimized, compress your files before you upload them to your website. You can also hop into your page builder and scale down images to adjust to modern screen resolutions. By combining compression with resizing, you can reduce image file sizes drastically and speed up your website simultaneously. 

Minify JavaScript, CSS, and HTML Files 

Minification is the process of minimizing code and markup in your web pages and script files. It’s one of the main methods used to reduce load times and bandwidth usage on websites. Minification dramatically improves site accessibility, directly translating into a better user experience.  

To minify JS, CSS and HTML files, comments and extra spaces need to be removed, as well as crunch variable names to minimize code and reduce file size. The minified file version provides the same functionality while reducing the bandwidth of network requests. 

Regularly Monitor Website Speed 

Page speed is arguably the SEO factor businesses should pay most attention to, because addressing loading times improves your rankings, the user experience you deliver, and ultimately, your conversion rate. A poor conversion rate usually translates to a website that needs improvement in many aspects. 

There are various online tools that your business can leverage to see how your website stacks up to SEO standards. While some of them are free, you may also want to invest in paid tools to monitor other factors and stay on top of Google’s ever-changing algorithm.  

One free tool to do this is Google PageSpeed Insights, which helps you find and fix issues slowing down your web application. It aggregates your website performance score based on various factors, and the scores are categorized into Good, Needs Improvement, or Poor. You can toggle between the desktop and mobile versions of the report, which is helpful when optimizing the user experience. Any score above 90 is considered good. However, it shouldn’t be the only performance testing tool in your repertoire. 

 
Wrapping Up 

NFT is an outsourcing service provider that can help businesses build a website and keep it updated and running. NFT has the expertise to design, develop and maintain websites using the latest technologies and best practices. 

If you have an idea to launch a website and you want to get a web design or web development project started, NFT can help. With NFT, you can get the help of experienced developers and designers right away and approach the web development process correctly. 

Why Does Your Business Need to Outsource?

Outsourcing is a strategy widely used by many businesses to increase team productivity. It allows a business to acquire the resources they need to grow without hiring full-time employees, which saves a significant amount of time and money.  

Along with the rise of remote work and workplace diversification, outsourcing became a critical aspect in growing and competing in today’s global economy. Although there are many misconceptions surrounding this strategy, these 5 benefits far outweigh the risks associated with failing to approach outsourcing properly. 

Gain Access to More Resources    

Outsourcing allows businesses to acquire talent that they might not already have in-house. Some skills that can be outsourced include internal communications, customer service, product development, management and marketing.  

However, outsourcing is not limited to skills – companies can also outsource physical assets such as property or vehicles. By adding new skills to an existing team and leveraging additional assets, companies can speed up operations and scale sustainably.  

The biggest challenge associated with this strategy revolves around employee retention when organizations fail to treat workers fairly. While outsourcing can power up an organization skill-wise, employers consequently receive the responsibility of creating an environment where both workers and contractors feel valued despite not being full-time employees.   

Lower Operational and Labor Costs 

Business expenses can be minimized by outsourcing tasks that are time-consuming, complex, or are inefficient due to human error. Additionally, by hiring independent contractors, organizations can avoid costly tax regulations, hiring expenses, and payroll taxes and retain profitability. 

Take for example a web development project for a startup. With the limited budget and skill set available in young companies, the project can greatly impact finances if the business were to hire a project manager, a designer, and a developer. Web development agencies exist to solve this problem, as outsourcing the task of building a website significantly cuts down on labor costs. It also allows the business to save money on hosting and maintenance as these services usually come with web development packages offered by agencies. 

Mitigate Risks 

The risks involved in business can be mitigated by outsourcing skills and assets to independent contractors. This works in two ways: First, independent contractors don’t pose the same risks as employees because they are not entitled to benefits such as health insurance, time off, and retirement funds. Second, by outsourcing assets like vehicles and equipment, a company doesn't have to maintain them to use after a project is completed. 

This works especially well for businesses that are starting to gain more customers but lack the resources required to serve a bigger market. Choosing to enter this new business phase always involves investing in new technology, staff, and equipment. Subcontracting these requirements to a third party, instead of purchasing or hiring, gives the company a buffer against issues that could rise as they scale up. 

Explore New Market Areas 

When a company finds itself in a good position to explore new opportunities or branch out, outsourcing can help you plant your foot more firmly within today’s increasingly global markets. One way to outsource is by offshoring, where a business arranges to get its work done by a skilled worker from a different country. Businesses typically consider offshore outsourcing for its cost benefit, but the gains can span into more than just lower labor costs. 

Depending on where your outsourced roles are located, you may gain a time zone advantage from competitors by having offices that are in sync with different world business schedules. Many retail companies have seen significant growth in customer service from offshore outsourcing because it allows them to localize their offerings.  

Several countries also offer tax breaks and financial incentives to entice foreign companies. By outsourcing a part of your operations offshore, you may discover more profitable market areas to tap into. Having trusted talents from the location helps you pivot into these new opportunities more quickly, compared to seeking out these markets from a foreign perspective. 

Focus on Core Business Processes 

When you house all your business functions in one team, things can get busy and complicated. Core functions tend to get overwhelmed by outside issues which can cause missed opportunities and failure in offering services and products that your customers deem worthy of their money. 

Back-end operations, such as customer service, sales, or maintenance require significant attention. As long as you’re ready with systems and processes in place, subcontracting these responsibilities to a third-party can allow managers to focus more on central concerns of the business. 

The increased efficiency and ability to focus on your core business functions also positively impacts customer satisfaction. By breaking your organization down into units, you increase your ability to respond quickly to changes or issues, so any customer complaints or company issues can be handled with more thought and diligence.  

Outsource for Business Growth 

Outsourcing is one of the best ways to grow your business by accomplishing more in less time. It allows companies to accelerate time to market with access to new skills they don’t already have in house while still maintaining control over costs. Decide which departments would be best outsourced to a third-party and start looking around for experts who fit the bill. It may seem daunting at first, but it will do wonders for your bottom line. 

If you are considering outsourcing your support team, IT development, or marketing services, NFT has a track-record of finding the right skilled talents for your business and getting the job done.

Contact us to speak to a specialist who can help you scope out outsourcing possibilities. 

5 Ways to Boost Productivity in Digital Marketing While Spending Less Time 

Being an essential part of modern businesses, digital marketing can involve a variety of tasks. A digital marketer’s function may include preparing content for multiple channels and engaging with a company’s audience on different platforms, apart from coming up with campaign strategies.  

It’s easy to get caught up in a frenzy and miss critical points for improvement with a tight schedule. Ultimately, the key to improving productivity lies in getting organised — but where can busy digital marketers start? We’ve gathered 5 ways your digital marketing team can spend less time on execution, and more on building for growth. 

 

Tip #1: Always Start with a Project Plan 

A project plan helps you spend less time on a project by keeping you on track. Considering the possibility of revisions and day-to-day activities, having an effective plan helps set reasonable deadlines and keep your workload under control.  

For every project, write down a plan on a piece of paper, a document, or a worksheet – wherever it’s easier for you to keep track of things. Keep it simple. A good marketing plan consists of the following: 

 

Tip #2: Setup Automation 

In his book, Peak Performance, author and speaker Tony Robbins compares running a business to playing a piano. In both instances, the result is dependent on consistent, deliberate practice. If you’re a beginner at your craft, performing minor tasks repeatedly yields positive results. Once you’ve mastered the basics, however, it’s time to stop doing things manually and start automating systems to produce consistently positive results. 

This wisdom can be applied to marketers already looking to grow a business. Marketing professionals can benefit from automating minor tasks to be able to focus on other aspects of their responsibilities in a business. It saves time, money, and even creative juice; and it’s beneficial to consumers.

Many digital marketers choose to automate social media activities by using tools like Hootsuite or Buffer. Automatically collecting email information from leads can also be set up in Google Ads and Facebook advertising campaigns, allowing you to populate your database for email marketing without doing the manual work. 

There’s plenty of automation tools in the market designed for different needs. To make the most of your time in a day, explore which activities you’re spending the most time on and see if you can automate the smaller tasks involved in each one. 

 

Tip #3: Invest in Tools 

Consequently, automating your tasks may involve subscription costs for tools you wish to use. Investing in tools may not be limited to automation—there are paid technologies that benefit customers more than marketers, such as chatbots and customer relationship management systems (CRMs).  

When considering investing in tools, remember that the cost of marketing should be weighed by the quality of the results users receive from it. Businesses that understand that providing an excellent customer experience at all points of the buyer's journey tend to generate higher profits and build customer loyalty.  

Having said this, it is worth investigating which aspects of the business could benefit from the integration of new technologies. For example, an eCommerce business could boost digital marketing efforts with an automated help desk like Zoho. This works in two ways. One, it allows customers to get the information they need even after working hours. Secondly, a tool like Zoho allows users to categorize inquiries, generating a summary of issues that the business can study to improve its products and services. 

 

Tip #4: Collect and Analyse Data 

One of the best ways to understand what consumers want is to analyse existing customer data. Amazon collects data from its customers through its app and website. This allows managers to understand how different promotions affect sales and customer loyalty. Furthermore, Amazon also collects data from suppliers and competitors to make effective decisions in business growth. We see efficiency in Amazon’s operations because it collects data from customers and makes sound decisions based on that data. 

Doing the same for your business or your marketing campaigns can also help reduce the time spent planning and executing, because data provides you with a clear starting point. If you’re just starting out on a project, make sure you have systems for collecting data in place. You can do this manually or you can integrate tools into your processes to generate actionable reports in seconds. 

 

Tip #5: Outsource Skills

Outsourcing talent has enabled marketers to scale their projects quickly since they don’t need to hire and train additional staff every time they need something done. While outsourcing can be a difficult decision when considering quality of work against costs, the benefits far outweigh the drawbacks when done correctly. 

Whether it’s graphic design or content writing that you need for a project, the key is to partner with a freelancer or agency with a good track record of working with clients in the same industry as yours. You’ll need a team that understands the common pain points experienced by similar businesses and has developed an effective approach to these issues.  

Another factor to consider when outsourcing skills is cross-functionality. On a limited budget, you might want to work with a freelancer with multiple skills to save you time and money. For bigger projects, pairing up with an agency could be the more practical option, as agencies can not only help you manage a project, but also employ teams of skilled workers in development, design, or writing who can pick up on any task with their experience.  

 

Spend More Time Strategising and Less Doing 

Digital marketing is a broad field that requires a lot of time and skills. To stay on top of all your marketing activities, it’s essential to get organised and seek help if you need it. Once you’ve mapped out your goals, consider outsourcing or investing in tools to pave the way for the next phases of your project.  

We hope this has been a helpful list of tips in digital marketing productivity! If you need more advice on enhancing your digital marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

Why Does Your Business Need A Virtual Assistant?

Managing a business is not an easy task. When you first started out, you didn't know that you'd be mixing responsibilities as an entrepreneur with administrative duties—not a desirable situation.

And being on your own is insufficient to cover all aspects of running a successful business. You need to get a virtual assistant!

Choosing the correct virtual assistant (VA) will allow you to assign daily duties to someone who is always available to help. You don't have to suffocate in a sea of responsibilities in order to care for and build your business! In other words, focus on the tasks that really need your attention and delegate the rest to your virtual assistant. 

A virtual assistant is a person who does administrative work for businesses while working from a remote location. An executive assistant, administrative assistant, or personal assistant can all be functions that can be performed by a virtual assistant, depending on the needs of one business.

Still not convinced? Here are some reasons why you should hire a virtual assistant as soon as possible:

Reduce Your Business's Operating Costs

Cost-cutting is the primary motivation for organisations to employ a skilled virtual assistant. Employing a virtual assistant instead of a full-time staff member can save you up to 85% on annual operating expenses.

Why? Because they can work for themselves or for a company that employs them as virtual assistants. All of the fees and perks provided to employees, as well as expenditures like office space, are now the responsibility of a third party, not the service provider or client.

No additional perks, rental space, internet, or other utility costs are incurred when you hire a virtual assistant.

You Won't Give Your Soul Away To Your Business

We need to keep in mind that, in addition to being an entrepreneur, we also have a variety of responsibilities in our personal lives. It is not just our professional relationships that require attention and care. We have more time to do the things we enjoy when we have someone to assist us.

Burnout can be avoided by having more time to yourself, which improves your productivity. It helps you concentrate on the most important aspects of your business.

By delegating mundane duties to your virtual assistant, you free up time in your day to work on other projects.

With more time on your hands, you'll be able to spend it with the people who matter most in your life.

Let's face it; having a virtual assistant to assist you with the day-to-day operations of your business reduces the amount of work and stress you have to deal with. As a result, you'll be able to spend more time with your loved ones. In other words, you're regaining control of your social life.

Improve Your Business's Overall Performance

Working with virtual assistants not only saves time and money but also boosts productivity.

For those of us who get bogged down in activities or to-do lists, here's a piece of advice: prioritise your tasks and prioritise your to-do lists. All of that and more may be accomplished with the assistance of a top-notch virtual assistant.

One strategy to avoid becoming overworked is to delegate jobs to someone who is capable of handling several duties and obligations. A virtual assistant (VA) can help you divide and conquer the tasks on your to-do list. In light of this, it makes sense to use the services of a virtual assistant.

Having a clear set of tasks to outsource to a virtual assistant can help you get things done and develop your business. Virtual assistants can assist you in prioritising which duties to complete first.

Access To A Wide Range Of Skills

You'll be able to find a VA who is capable of doing any task you give them. The majority of VAs have a wide range of skills that can be put to use for their clients, including client communication, basic administrative tasks, and in-depth research.

Take the term "assistant" in its broadest sense. Virtual assistants (VAs) receive training in a variety of specific abilities, most of which call for a particular skill level as well as experience, such as managing social media, transcription, copywriting, and email marketing, amongst others.

There are many advantages to working with foreign virtual assistants. To get the job done, you only need to find someone who is skilled and competent without having to worry about location, tax, and other difficulties. Hiring from a global talent pool, on the other hand, provides access to a more diversified and qualified group of candidates.

You can learn a lot about different cultures and people by interacting with VAs from all around the world. They can provide you with information that is both new and based on first-hand knowledge. Every once in a while, we could all benefit from taking a step back and looking at things from a different angle—this is especially true for those of us who run our own companies!

Stress-Free Work Environment

Delegation is the not-so-secret technique that propels great business owners to the top of their fields. Work delegation has been shown to boost productivity, energy levels, and happiness. Delegating is important for your mental health as well as your physical well-being because it reduces your stress level.

On a daily basis, the majority of business owners find themselves feeling overwhelmed by the tasks required to run a business. With the help of a professional, you can relax and know that everything will be taken care of for you. In order to free up your time and minimise your stress levels, consider working with a virtual assistant.

It is now a widely acknowledged and recognised fact that being an entrepreneur comes with a psychological cost. No matter how cheerful and enthusiastic you appear to the outside world, we can tell you're having a hard time keeping your head above water. A virtual assistant will allow you to take some time off, go for a stroll, or just get away from the craziness of being an entrepreneur for a little while. A person's emotional well-being can be greatly enhanced simply by being aware that someone is there to assist them.

Your business and your personal life will benefit greatly from the services of an experienced virtual assistant (VA). In the early stages of business ownership, a sense of dread and anxiety quickly builds in. Anxiety and pressure can be alleviated by having your VA by your side. If you've ever had to go through a day with a lot of mental stress, you know how important it is to have someone there to lean on.

Bonus entrepreneurial advise:

Any successful business owner will tell you that finding the right balance is important and that setting priorities is the best way to grow a business. 

So hire a virtual assistant today to grow your business and enjoy a stress-free business.

Don’t know where to look for a qualified Virtual Assistant? NFT will help you, just give us a message or reach us at +61 2 9089 8875

We're excited to be a part of your company's future success!

The Importance of Search Engine Optimisation (SEO) For Your Business and Website

The importance of search engine optimisation (SEO) in digital marketing has been hammered into your head, no doubt hundreds of times. To what extent, though, do you understand search engine optimisation? Even if you have a general idea of what it is, you might not fully understand its importance and what it can bring to your business.

Search engine optimisation is important if you want to build long-term brand awareness, reach more people, and make more profit. For each business with a website, SEO is a necessity, regardless of how much or how little competition there is. If you are a startup, investing in SEO would also be helpful because it is difficult for new businesses to gain brand recognition and visibility in their first few years.

So, search engine optimisation is vital to your website and we, at Net Fusion Technology, give you a clear breakdown of its key importance.

1. Visibility and Rankings

One of the most significant roles of SEO is improving visibility, which means making it simpler for prospects to find you when they search for anything you have to offer. Your ranking is directly linked to how visible you are. Research has shown that out of the top five results that appear in the search engine are most likely to be selected. SEO helps you rank higher in the search engines and get more visibility online. This makes potential customers more likely to visit your site and buy something from you.

It's important to improve your organic page ranking because the higher you rank on a search engine results page (SERP), the more likely it is that people will see you and click through to your site.

2. Growth

SEO is essential to the growth of your brand. When a website is optimised properly, it increases its chances of getting visitors and, ultimately, earning income. After discovering your website via a search engine, people are more likely to talk about it on other social media platforms like Facebook, LinkedIn, Instagram, and the likes.

3. It Builds Good Experience Among Website Visitors

The usability of your website may be improved by investing a lot of time and effort into producing excellent content and optimising it for search engines on each page of your website, which is another reason why SEO is so important. Because of this, the experience that the customer has is streamlined and satisfying. For instance, the more time your website takes to load, the more people leave your website and the less money you make.

4. Authority

Search engines place a higher value on pages with high Page Authority (PA) scores because of the growing importance of user experience on the web. If your website has authority, it is likely reliable, of high quality, relevant, and useful. Higher scores indicate greater credibility; scores range from 1 to 100.

5. Increases Your Web Traffic and Engagement Rate

One of the main aims of SEO is to boost website traffic, and this is achieved by improving a site's visibility and rating. Search engine optimisation (SEO) is the process of improving a website's visibility in search results so that it appears higher on the search engine's results page—ideally, at the top. In addition, it is likely that users will spend more time browsing your website if it contains relevant and useful material that corresponds to the searcher's intent. This, in turn, may result in an increased number of conversions and an increased return on investment (ROI).

This begs the question: Should You Be Using SEO?

Yes, really! Search engine optimisation (SEO) is an analytical, planned strategy to improve your company's online marketing and its overall online presence. In the long run, investing in SEO will benefit your company, so it's time well spent to learn more about it. Optimization for search engines requires extensive thought and planning. It's a tricky procedure that's always evolving.

If you need help with your search engine optimisation, don't hesitate to contact us.

There is no way to succeed in digital marketing without a solid SEO team behind you. Get in touch with us right away if you have any inquiries regarding search engine optimisation (SEO) and how it may help your business thrive.

If you're ready to get started on your SEO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

Why Your Business Is Losing Money Without Web Development

As technology evolves, new business opportunities show up every day. Even though technology simplifies many processes, it can be challenging for businesses to take advantage of opportunities if they lack expertise with the relevant technologies. This is the situation that businesses are in when they don't know much about web design or development. Website development services have changed how businesses work.

The establishment of a strong web presence is absolutely necessary to ensure the continued growth of a business. No matter how active you are on your business’ social media accounts, if people aren't drawn in by your website, all of your digital marketing efforts will be for nought. Future-minded businesses see these opportunities and are boosting their investment in web development to better serve their customers' needs.

We no longer need to ask if website development is necessary since we know it is. The question that needs to be answered is why is your company losing money just because you're not considering web development.

You've just eliminated a powerful tool for winning over your audience's trust.

Unprofessional web design loses visitors' trust. People won't trust your site if it has an unprofessional design or appears to be out of date. People may form a negative impression of your business due to your outdated website design. 

Consider a customer who wants to make a large purchase from a manufacturer. They're shelling out a lot of cash, so if they don't feel comfortable placing an order on your manufacturing website, they'll go elsewhere.

On the other hand, if your website looks professional, visitors will be more likely to trust you. They will have faith in your company and be willing to explore it further. If you want them to stick around on your site, you need to earn their trust. When people spend more time on your site, you increase your odds of converting them into leads. 

A website that looks professional will bring in more customers. This, along with quick page loads and straightforward navigation, is what keeps people coming back. When visitors can access your site in a matter of seconds, you have a better chance of persuading them to give your goods and services a try. 

However, if your website is of poor quality, badly designed, or takes too long to load, the visitor may leave before they even see your landing page.

You're not one step ahead of your competitors.

If you need a big reason why web development is important, here's a big one: Your competitors are already utilising it. You need to implement web development if you want to keep up with the competition.

A chance to differentiate your company from the competition is in the design and how your website works. When competing with other businesses, you usually offer the same services and charge about the same prices. To succeed in business, you need to find a way to differentiate yourself from the competition.

Your website's goal should be to attract attention and be remembered. If your website is old, out of date, and of low quality, your competitors' sites will rank higher than yours. Their well-designed website will work better than yours. This implies you’ll lose leads to your competition because their page is more appealing. Therefore, it will bring in more leads.

Your website should be able to give you an advantage over your competitors.

You can highlight your company's strengths and attract new customers with a professionally designed website. Make it clear to your target market why choosing your business is the best option.

You are not utilising the SEO power (Search Engine Optimisation).

Search engine optimisation (SEO) is an important aspect of website development that should be considered. There are now millions of websites competing for the top spot on search engine results pages.

Search engine optimisation (SEO) increases traffic to your website and streamlines its usability for current visitors. You can do more as a business than just create a website. You can also keep visitors to your website. Your code should be optimised for search engines, which can sound complicated if you're not familiar with web development.

Working with a web design company that includes SEO services as part of their package is the best way to ensure that your website is constructed appropriately and can be found by search engines.

Web development and web design are two methods for moving a website up the results. If you want your website to be at the top of the search results, you'll need to adhere to the search engine's criteria. Load speed, ease of navigation, keywords, picture optimisation, and a variety of other factors are all considered.

As a result, your website will receive more organic traffic.

You are not making it easier for your customers to navigate.

A well-designed, user-friendly, and mobile-friendly website is essential for any company looking to make an impression in the digital world. All of the material on the website should be simple to read and navigate.

A decent website provides a visitor with more options for simpler navigating. This includes a search box where customers can type in what they want and be taken to the section fast, as well as sticky features like a sticky header or a sticky menu to further simplify and optimise your website's navigation.

To do this, online pages should have lightning-fast loading rates set by the web development process. A website that loads quickly is more responsive and easier to use. This is accomplished through excellent web design and the website building process.

After the website developer has completed the website, it is recommended that they test the web pages on a regular basis to ensure that the ease of navigation is maintained at all times. This aids in the resolution or elimination of bugs that impede web page loading. Increased organic traffic is guaranteed for a website with easy navigation.

Don't lose any money, create the website of your dreams right now!

Website is one of the most important factors in the success of any online marketing campaign. Building a website that compels visitors to learn more about your company is a significant investment. If you want to see positive results for your business, we, the web development team at Net Fusion Technology, have extensive experience in the field.

Net Fusion Technology is the company to go to if you want to see real results.

If you're ready to get started on your ideal website, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

Gartner has revealed its top predictions for 2022 for IT organisations and users. The IT industry is an internal part of the business world and of many businesses, which is why these predictions have great implications for the business world. Implications we believe these top strategic predictions will have on business are as follows.

Behavioural data affected by “tricking” algorithms

It is common knowledge that most internet users feel uncomfortable with how much data companies have on them. Gartner predicts that by 2024, 40% of people would have started tricking tracking metrics that help collect this information to solve their privacy or other data management and protection concerns.

Many algorithms based on synthetic data generated from the data collected from the tracking metrics will be rendered useless and companies around the world will have to reconsider their marketing campaigns because they depend on this data to build buyer personas and plan target markets.

The high degree of personalization available in the business world will also take a hit because it is also based on the behavioural data collected.

Workers will become their own bosses

Gartner predicts that the rise of Hybrid working that we see now will remain and result in the traditional manager role being greatly altered. According to Gartner, by 2024, 30% of corporate teams will be without bosses.

This change has come in place as businesses look to increase business agility. The pandemic has made it more necessary than ever to do so.

The manager role will depart from the commander and controller based approach where everything had to be done through her/him towards a more management focused approach with focus on planning, and prioritising role with more focus on core business activities. 

This, if well executed, will result in higher efficiency, better time management and improved bottom line, but could increase the workload of the workers who not only have to do their work but also take over some responsibilities of the managers.

Increase in cyber crime and stronger retaliation

Businesses have always been working hard to ensure that their websites do not fall victim to cyber-crime. Data protection of both the data of the business and their customers is very important to them.CMS and other data fabrics of companies have also been victims of cyber crime, causing great losses to business. 

Stronger retaliation will deter cyber criminals due to the fear of consequences and reduce the fear of cyber crime in companies.

This will also result in higher consumer confidence, improving the online consumer market.

Poor-fit Consumers

Gartner predicts that many businesses try to keep their poor fit consumers on board with various marketing techniques or even improved products, but in the end they are just customers who increase by 2025, 75% of companies will break up their poor fit consumers. 

 costs and harm the reputation of a company

It is better for companies to refocus their attention on different target market than to try to keep their poor fit customers. It will result in improved profits. More conversions and optimal use of resources.

Africa will rival Asia as a top startup ecosystem

The increase in developer talent in Africa will improve investment in the region, businesses will be looking towards Africa for outsourcing, strategic partnerships and hiring.

Global competition will also increase due to the fresh blood infused into the market.

This will increase disposable income in Africa and make it a bigger consumer market as well and will increase marketing campaign focus on the African continent.

NFTs 

The rise of Non Fungible Tokens has been tremendous. Mcdonalds also just dropped their own NFT. NFTs provide users with unprecedented control over their work and insight into its life cycles. Previously, a sale meant a piece of art was gone for good, but with blockchain, you can keep track of it and benefit from it perpetually. It is a major move for artists to keep in touch with everyone who owns their work.

The nascent industry may appear full of questions rather than solutions to individuals seeking to make a career from creative works.

Improved Internet Access

By 2024, an additional billion people will have access to the internet. This is sure to improve the rate of digital transformation and bringing more people onto the internet will widen the consumer market online. 

Businesses have to prepare for this increase by improving the websites, server strength and marketing campaigns to capitalize on this increase.

With the Gartner It Symposium Xpo 2021 to take place soon virtually , where these issues will be discussed on a larger platform by leading IT experts and CIOs so if you do wish to know more on these predictions and their implications, be sure to tune in.

When the epidemic hit, the world was forced to deal with the consequences of a forced lifestyle shift. Businesses saw the effects of the entire globe gradually grinding to a halt, with most nations' international borders closed since possibly the great wars.

However, human tenacity prevailed, and we learnt to live with the virus because life goes on and time does not stop. Even if it was not business as usual, it had to carry on.

Running a business in the midst of the world's worst epidemic in years is difficult and a learning experience for enterprises. The following are some of the most critical lessons that enterprises must have learnt.

The significance of having a digital presence

When countries all across the world fell into lockdown, everyone grabbed their phones to get things done. Food, groceries, and other basics were all bought online, and email was the sole means to communicate with friends and family. Naturally, the client began to spend more time online on social media and the internet.

This necessitated that firms have a strong digital presence in order to remain competitive. As organisations sought to remodel and strengthen their digital presence, digital strategy consultancies thrived.

Working from home is not all awful.

With rigorous controls and limits on the amount of employees who may congregate in one location, workplaces transitioned to remote work. Employees working from home were not typical in many firms before to the epidemic, and it took some time for businesses to gain an understanding of it.

However, two years into the epidemic, remote working has become second nature, and many firms are contemplating retaining this structure owing to the flexibility, cost savings, and other advantages.

The significance of work-life balance

Many people found that remote working enhanced their work-life balance by allowing them to spend more time with family and reconnect with loved ones. It boosted performance as a result of better mental wellness.

The identical work from home approach, however, did not work for everyone. Many people were unable to maintain a work-life balance and experienced burnout.

These experiences enhanced businesses' understanding of the importance of mental health and work-life balance.

The significance of risk management processes and contingency plans

Many businesses were caught off guard by the epidemic and lacked the necessary preparations and practises. They did not have enough savings to keep their business running and their staff happy. This is one of the worst lessons the epidemic taught businesses.

The epidemic taught and continues to teach companies many things and is redefining how tomorrow will look, but there is no question that the future is digital and online. Net Fusion Technology is available to assist you with all of your digital transition challenges.