Why is it important to have a good page experience? Google is now taking user experience into account when determining a page's ranking. According to Google's announcement, on April 19th, 2021, page experience would be factored into ranking systems beginning in mid-June of that year. In terms of page experience, it is how well a person can navigate through a website. Also included in the page experience are web vitals, such as how quickly the website loads, how easily it interacts with the user, and how well it looks.

Website metrics are composed of three main parts. Largest Painting with a Message (LCP). LCP examines how quickly and smoothly a webpage loads once it has been created. As soon as a web page starts loading, LCP begins. The First Screen for Input Data (FID). FID examines the interactivity of the website. The FID of a web page must be less than 100 milliseconds. Finally, visual steadiness is evaluated using the CLS. For a good user experience, CLS should be less than 0.1.

Page experience may also be gauged by mobile friendliness, HTTPS, and interstitials. It is a measure used to determine if a website is mobile-friendly or not. A secure connection is confirmed by HTTPS. Interstitials obstruct access to online content, thus they should be avoided at all costs. Google's algorithm ranks websites based on the parameters listed above.

The information on a website has an impact on the user's browsing experience. For a website to get high ranks, it must be more than just user-friendly. Google's search algorithm aims to provide its users with relevant, up-to-date results. Adding new content on a regular basis can help you rise in the search results.

You must concentrate on the user's experience if you want your website to be on the top page of Google results. The search giant also unveiled new tools aimed at enhancing the user experience on its pages. Many of these items are now able to give valuable information to customers over the internet. Tools that have been re-released include PageSpeed Insights and the DevTools extension for Visual Studio.

The new algorithm has been in place at Google for some time now. As of August 20, 2021, the new algorithm will be in full use across the board. Look at the fundamental web vitals and other factors provided to optimise your web page experience. In order to enhance your Google Ranking, use the newly released and updated tools for optimising page experience.

Marketers are always in a state of war, trying to identify the best ways to get their social media algorithms to work for them because they govern whether their uploads are noticed by their customers.

The purpose of the algorithm is to use machine learning to customise the users' newsfeed to show relevant content instead of them being bombarded with irrelevant content, especially for users following a large number of accounts.

The algorithms are fulfilling their primary purpose but are not perfect, which is why they have turned into barriers of sorts between businesses and influencers and their organic reach.

To help you break these barriers, we have put together a list of 5 things you must know about them. 

Upload Time

Most SNS sites may have shifted from the reverse chronological order for newsfeed organisation but the time of posting still matters as the algorithms include it in their calculation, picking the freshest post to show to the followers of that account under the condition that other conditions such as quality of the post are satisfied, this metric’s usage is common across all social media platform algorithms.

Engagement

The algorithms reward engagement with visibility, which is why the type of engagement like the number of likes, comments, shares, or retweets your post gets becomes a major factor in determining whether it will turn up on the feed of your customers. 

So it is important to create relevant and high-quality content. Posting your customers are likely to be active and interacting with them is also important.

Content

 There are various types of content that marketers use, ranging from video content, blog posts, and articles, while other types of posts do get recognised by the algorithms. 

It is a well-known fact that video content is favoured by them. Carousel posts are also known to get more engagement on Instagram. 

Overall, the content that is the most relevant to your customers and is attractive gets priority

The Don'ts

The algorithms work hard to eliminate content that appears as spam such as links to content without calls to action, video content that is linked from other platforms, monotonous posting, reposting content from other platforms without edits, overly transactional and business-focused captions are amongst the things that the algorithm does not appreciate.

Platform-specific

The ranking signals that the algorithms used to sort through content are similar across most platforms, with the exception of a few.

- Facebook’s algorithm highlights posts of friends and family to stay true to its original cause and avoids content that is business-focused.

- Instagram’s algorithm is known to be the most comprehensive one, taking into account user preferences and browsing behaviour.

- LinkedIn’s algorithm also stays true to its purpose and focuses on networking instead of engagement. It also gives you the option to chronologically order your newsfeed

- Twitter’s Algorithm functions similarly to Facebook but also allows you to order your timeline chronologically, like LinkedIn.

However, newsfeed curation was not always algorithm-based, Most of us still remember when Instagram switched to their algorithm and how different accounts were requesting their followers to turn on notifications for their posts in hopes that their organic reach would not be affected and content not hidden.

The hopes of Social Media marketers are the same, but their execution has changed tremendously due to increasing knowledge and understanding.

 Our Digital Marketing experts also know all the ins and outs of getting the algorithm to work for them, so they are just the people to approach for your algorithm-related queries, Click here To get in touch with them now!

A website is the face of your business online and a long-term investment as well. Getting your money’s worth is important and so is building a user-friendly and attractive website. If this goes wrong it could result in monetary losses and injure the brand image of the company. This makes hiring a web developer to build your website a rather tricky business.

There are many things you should consider and look out for in your search for a web developer, the skills of the developer, and what they can do alongside the factors listed below can help in making that decision

Price

If you own a small business that works only online and the website is the point of contact between you and your customer, building a top-notch website with budgetary constraints becomes necessary. Larger organizations might have a larger budget but it is necessary to spend this in the correct place.

It is difficult for developers to give a fixed price as there are constant changes and variables involved, However, most companies will be willing to give you a quote of the approximate amount. This price along with other factors will help you come to a decision.

Freelancers may be able to do it for cheaper and be easier to coordinate with, however, they come with disadvantages related to overall project management but a company with a good-sized team and skilled team members can help protect against unpredictable situations.

Time

Finding developers who can work within your time frames and according to your requirements is important. If a project is not fulfilled within the time frame it can also lead to losses, to most businesses time is money.

Working within time frames can be difficult for freelance web developers who already have ongoing projects and no other team members.

Portfolio and References

Exploring the portfolios of the developers you are considering is very important, this process will help you see if they have worked on projects that are similar to what you are expecting, judge the quality of their work, how successful the websites they have created are, and also judge how good they are at creating user experiences.

Contacting their previous clients, especially the ones relevant to you, and asking for their comments and reviews can be a good course of action.

Customer Service

The customer service standard of the developers you are considering is also important. Most of the time the relationship between the developers and the business is a long-term one. Their ability to help in case of emergencies, the rapport you building with the developers and members of the organization, the level of support they can provide, whether or not you have access to your source code and servers becomes important when considering the longevity of the relationship

Your unique requirements

The make-or-break element of picking a developer is your unique requirement. The developer may be perfect according to all the previous factors but if they cannot meet your requirements it becomes meaningless. 

If you have a detailed project that requires creating unique elements, then it is necessary for your developers to have a good idea about all the basic coding, and having a team consisting of both front-end and back-end developers becomes necessary to handle the workload but if this is not the case then a full stack freelancer may be the better option.

If your project is more of a revamp design project then a front-end developer with HTML, CSS, and graphic design knowledge can do the job for you.

Considering all of the listed factors will help you come to the best decision. We hope this post has been useful in helping solve some of your dilemmas in picking web developers. Our talented team of developers and designers at Net Fusion Technology is always ready to assist you in your website-related concerns. Contact us for further details.

Want to outsource some of your business functions but are afraid that it will affect the quality of the work? Today, we will explain to you why you should never fear outsourcing.

What exactly is outsourcing some people may ask? Well, in definition, it is the practice of using third-party agencies to do the work that may have been done within the company before. It can be divided into three types of outsourcing - near-shore outsourcing, onshore outsourcing, and offshore outsourcing.

Fear of outsourcing exists because the company relinquishes direct control it has over the task by outsourcing. This uncertainty in the minds of the business owners and this fear is not unfounded. However, the benefits of outsourcing are too many to ignore. The solution to these fears is finding a reliable outsourcing vendor and making service levels agreements. These agreements include the level of service expected, the metrics to be used to measure this level, and the course of action if the levels are not achieved.

The reasons a company may outsource are many, some of them are:

Some businesses may want to focus on their core business competencies as they may not have the knowledge and infrastructure to perform that business function in-house. Sometimes they may not wish to hire new staff especially for project-based jobs. Functions such as customer service, software development, and web development and design are amongst services that are often outsourced. 

Outsourcing gives you access to experts that are highly competent at lower labor costs.

Small business owners that have limited staff and infrastructure can outsource as well,as they can also outsource customer service, website management, and accounting to focus on R&D and also reduce costs that may be associated with hiring a full-time employee.

When bigger companies choose to outsource, however, their outsourcing initiatives come with a different goal to accomplish. A company wanting to gain a time zone-based advantage can utilise offshore outsourcing for customer services and can have 24-hour customer support.

What you outsource depends on your key business activity. What you decide to outsource can be someone’s key competency and vice versa.

Outsourcing may have a bad reputation because people believe that the work is done by people who do not have a direct stake in the organisation and at a low cost. However, that is not the case, companies that provide outsourcing services are experts with their reputation to protect and there are many other safeguards. 

So you should not hesitate to give outsourcing a chance and prepare to grow your business in Sydney with the time and resources that you have freed up doing so. 

 

Amazon Web Services (AWS) is a cloud platform that boasts over 1,000,000 users across 190 nations all around the globe. Amazon launched the AWS cloud in 2004, which included the infrastructure as a service, platform as a service and software as a service. Growing steadily by 30% the past quarters, AWS is now seen as the frontrunner in cloud computing platforms when being compared to other competitors, such as Microsoft Azure. 

But what is AWS really?

To put it simply in case you didn’t understand from the intro, AWS comprises of different cloud computing products and services. Each can be configured in various ways based in real time based on the needs of the user. Since it is an open source, users can also see the configurations and the individual server maps that are available in the AWS service. 

So why use AWS for your business?

Even though there are other cloud services that other providers offer in the market, Amazon prides itself in handling some of the biggest business organizations today. Some of them include Dow Jones, Adobe, PBS and others. Through the use of AWS, development teams can now enable businesses that are in the technology industry to access marketplaces with limited initial investment. It also allows software developers to use subscription models if they choose to scale their IT infrastructure. 

There are also other various benefits of AWS such as:

1. It’s super easy to use!

The way that AWS is designed, it allows providers an easier way to build applications, ISVs and businesses secure quickly and host all their applications - whether old or new. 

 

2. It’s dedicated to innovation

Experts around the world have said that Amazon Web Services not only provides competitive pricing but is highly committed to innovation and deep learning. Though they may have competitors like Microsoft and Google, it is said that there is no other cloud service provider that can compete with what Amazon Web Services can provide.

 

3. It improves productivity

Companies with AWS backing their cloud computing are shown to exclude obligations and their dangers when containing their interior IT framework. Furthermore, using AWS, it lessens requirements for your IT support staff, which in turn spares your organization time and expenses you may experience in the long haul. 

 

4. Top notch security for your business

Safe-guarding your companies businesses information from potential leaks and hacks is one of the things that AWS takes pride in. They utilize end-to end to make sure that your information is secure hardening their infrastructure which not only includes digital but also physical, operational and software measures. 

 

5. Cost Effective, it is!

Whether you are a start-up or a huge venture business, it is always a struggle whether to economize services that your business needs. With AWS, that is not a concern as you can do that once you are sure you can leverage the services you require. This is because AWS offers economical pricing that is affordable as there is no long term contracts or any up front commitments when compared to other on-premises service costs available. 

 

Bottom line -

At the end of the day, it is clear to see that Amazon Web Services (AWS) is a big deal today. Businesses are no longer asking the question “Why use AWS?” rather “Why not use AWS?.” AWS provides companies their freedom of using the AWS capabilities to their full extent, whether using it for their websites, game development, big data, cloud storage or more. It is clear that the market share of Amazon is vast and it is time that business whether small or big should get into this before they get left behind in the race.

As Jeff Bezos once said - “What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.” 

If you are interested to learn about AWS and how it can be used in your business, have a chat with our expert on Amazon Web Services to learn how you can use this affordable but mighty solution right now. 

 

If you have a business and you plan to create your own website or redesign your existing website, keep in mind that the decision should be made strategically. It can be rough, even risky. Especially with many freelance designers out there promising an instant online presence and number one rankings.

Luckily, we are here to help with suggestions on what to look for when you are in the market for an agency. 

1.Check out their portfolio on the websites they have done. 

This is the very first thing that needs to be done when you look for a web design agency. A well established trusted agency has impressive client website designs that you can look at and even browse through. An agency that is proud to share their portfolio shows confidence in their success and ensures that they can complete your website if you choose to go with them for your website. 

2. Expertise

In today’s digital age there are plenty of good web design agencies out there. However, not all agencies have the skill sets or the expertise to match your business needs and requirements. Set a goal to find an agency that has many expertises in various areas in website design and development, SEO and in digital marketing. 

Set an appointment with agencies that you think fits what you are looking for and gauge their levels of expertises on important areas that you think your website needs. Whether it be an online store or just a redesign to make your current website more responsive. 

3. Credibility

With the world full of businesses competing to grow their own business, checking out a website’s credibility is important. From testimonials, certifications, awards and recognitions is one way of checking out the credibility of a web design company. 

Before making the final decision, spend time consulting some of these elements, not being afraid of getting references from their previous clients. You will need to know their experience working with companies like yours, and if their customers are happy with their professional website, providing highly recommended testimonials about their experience. 

4. Their design process

This is the part where other website design companies fail, as they do not properly explain what their design process is. Ask your desired design company how their design process entails, if they know how to incorporate the design to be a responsive website, and if it is easy to connect it to your social media channels. 

5. Support and Maintenance

One of the things to ask when choosing your website design and development website is how they support and maintain their websites once they have been designed and launched. A website should never be stagnant. They should be able to keep up to date with the different trends in digital marketing, such as making the website responsive for other devices and how they expect to increase the loading time of the website. 

Make sure that whatever website design and development agency you decide on, they will help you grow your business and provide any support and maintenance you require. 

6. Pricing and their Payment Structure

Lastly, one of the most important factors to consider that all business owners should look out for is the pricing of the website design agency. Take your time comparing website design and web development agencies to see the differences in pricing, inclusions and payment plans that they provide. Some agencies provide 50% down payment while others prefer end of project payment releasing your website only after the payment has been confirmed. 

If you are down to your last two agencies and one is cheaper than the other, look at why the price is lower. There is a lot to consider when it comes to selecting the right agency, so you don’t want to make a decision on a rush without all the necessary information. When you take your time and take note of all the factors, including the pricing, you will be able to make an informed decision that is the best for you and your business.

 

Role and Significance of Business Assistance

Through business assistance, several companies seek to improve their professional management. But we do know that before implementing this type of large-scale strategy, it is highly necessary to be aware of its role and the added benefits it will bring to your business. The trend towards business assistance has constantly been increasing due to the growing need for companies to respond to the latest technologies and market complexities to adapt to new changes in the market and remain competitive. And with the help of business assistance, you can easily delegate functions that are not quite significant for your company as such to the company you are outsourcing. By doing this, you will be able to dedicate your time and efforts exclusively to the core activities that are primarily the basis for production and profit maximization.

How can you tell when it's time to get business assistance?

The following signs are good indications:

  1. You always find yourself working long hours - If you spend your time working long hours almost all the time, then it is time to think about hiring a virtual assistant to help you with the work load. Repetitive tasks like answering customer service and social media comments are a few that you can outsource to your virtual assistant.
  2. Your business is losing clients because you can't answer them right away - When clients are prospecting they expect an answer to their queries right away. If you are having a tough time keeping up with all your emails, you lose potential clients.
  3. You need something done, and you don't have the skills for it - You may have a job that requires you set up a professional Shopify website but don't know enough about how to create it to make your business boom. You also need materials that need translating but do not know the language. It is during such times that you realize the value of having a virtual assistant to help you with your requirements.

Other advantages derived from business assistance, certainly make the cost of outsourcing worthwhile -

  1. Cost reduction - allows you to avoid fraud and decisions that compromise inessential expenses
  2. Better capital use and control of the workforce
  3. Dedicated focus towards the company’s efficient development that further allows you to acquire benefits in large-scale investments
  4. Access to the best talent, across the world

You can also obtain all these benefits by outsourcing your Bookkeeping and Virtual Assistance functions to NFT. We assure you to keep your confidential information secured and provide a high-quality service while you can completely dedicate yourself to your core activities.

E-commerce Marketing tips to increase your sales

Want to increase traffic and conversions? Strategies adopted are not giving desired results? NFT has put together an overview of effective marketing tactics that will glue the right customer on the right device at the right moment.

  1. Design your website in a way that makes it easy for your customers to get what they want - A poorly designed web store will always lose your customers. Even the simplest aspects such as font that is hard to read, confusing navigation, and unsegmented products. You need to have the right balance between visuals and texts and develop a clear value proposition. The experience of navigating through your store should be enriching for your customers, compelling them to return at a later time.
  2. Focus on site speed - You need to ensure that your website is “bang on” (eg. site speed, header tags, and interactive media). If you can get these right, you will certainly see a boost in your site’s visibility and click-through rates.
  3. Engage your online store visitors with live chat - This will allow you to have direct conversations with your customer and without much delay, you will be able to answer and address their concerns just when they’re planning to purchase at your store.
  4. Promote your customer reviews to build trust and recognition - Customer feedback can make your sales and help you gain the trust of potential customers.
  5. Reduce abandoned carts - If you’re unaware, every time a visitor abandons their cart without actually make a purchase, you lose money. To reduce the frequency of this, begin using email recovery campaigns that convince your customers to make a return visit and complete their pending purchase. You need to be able to entice them!

Looking for quick and effective solutions? NFT can help you make your website easily and quickly. With technology and user preferences changing rapidly, the team at NFT can design, build your website to cater to the correct target audience. Our great design will connect your website visitors with your ideas and product offerings. We fuse performance and style to deliver effective design for your business. Get in touch with us ASAP so that you don’t miss out on your potential customers.

What type of content should you post?

Content creation is one of the most challenging tasks, and with today’s increasing usage of various social media platforms, it is getting even more tough to post relevant content that is effect for our SEO purpose.

But, as always, you have NFT to your rescue. We’ll give you a little insight into the type of content you can post on three major social media platforms for your business that will not only reach your customers but attract them and also engage them. Let’s be a little creative!

Instagram

  1. Show off with high quality product posts - Avoid making your photographs seem like an ad post, instead showcase them in an aspirational setting that is relatable to your target market, you should always aim to connect with them so make sure they can relate and picture themselves in.
  2. Produce exciting Instagram reels - A lot of businesses lack video content on their feed, but don’t know that it is one of the most crucial aspects of making you business stand out. So hurry and tap into this before your competitor does.
  3. Give your followers a little behind the scene sneak peek - Believe it or not, followers love behind the scenes content. It not only creates transparency, but builds trust where they get a hint of your operations.

Facebook

  1. Write creative descriptions for your posts - Your photographed product might be worth a thousands of dollars but if you do not have a witty description, it might not create that valuable impact it should. Put in extra thought next time, and see the difference yourself!
  2. Share random thoughts - A few inspirational messages, or general talks about the day helps your fans to relate with you. It leaves with a thought and builds up their interest in following your posts
  3. Post at the right time - Data analytics comes into picture here, it’s not easy to identify an optimal time but it is certainly worth your time to conduct some experiments. You could
    have the most expensive content put up, but it could go unnoticed. A little hint: you can use Facebook Insights to determine when your fans/followers are online.

LinkedIn

  1. Celebrating company wins and milestones - You should definitely give inside looks to your connections/followers about any achievement, success and show gratitude to them for  helping you achieve your goals.
  2. Get your video content out there - It is a myth that videos aren’t valuable on LinkedIn, the professional world of LinkedIn loves informative videos about your business, products and services.
  3. A strong Call to Action - Leave your followers with a thought to multiply the value of each post. The key to successful social media posts is to drive action not to create content that sits.

This can be quite overwhelming and time consuming to implement changes and be consistent
with them. Worry not, NFT provides Social Media Marketing services that shape your social media profiles and let your brand’s voice be heard. Get in touch with this, and convert your audience into promising customers. 

Know how to detect the unnoticed cyber security incidents to protect yourself from a breach

Almost everyday there’s a new headline about cyberattacks and their devastating losses that could potentially threaten the survival of your business in a snap. There are many such incidents that occur on a regular basis but go unnoticed simply because organizations do not know how to detect them. For instance, it is quite possible that even though your information is not being compromised, it is being threatened.

But like all other times, NFT is here to raise your understanding of such incidents only so that you are able to identify these security incidents right at the beginning and not compromise on the safety of your business.

Whenever you experience the following incidents, know that your information is being threatened.

  1. Traffic sent to or from unknown locations - if your company only operates in one country, but you notice traffic being sent to other countries is an indication of a malicious activity.
  2. Abnormal browsing behavior - you could notice this through repeated pop-ups, unforeseen redirects, or differences in the browser configuration that you are unaware of.
  3. Excessive consumption - if you begin to notice an unexpected increase in your server memory’s or hard drives’ performance beware because an attacker could be attempting to access them illegally.
  4. Unanticipated modifications - these could be in the form of unknown password changes, user account lockouts or unforeseen differences in group memberships.
  5. Anomalies in outbound network traffic - it is very important that you monitor traffic leaving your perimeters. Such incidents could include large company files being uploaded to personal cloud applications or being downloaded to external storage devices or even email messages being sent with large attachments outside the company without your permission.

All of these incidents could turn into a threatening cyber attack. Be responsible and beware by adopting cybersecurity services that can help your company stay secure. Spend a little today and save yourself f rom losing all that you’ve earned. NFT offers consulting services in all aspects of cybersecurity, f rom strategic planning to the most technical engineering challenges. Our team will make sure to design the perfect solution based on your company’s specific needs. So stop waiting, and contact us now!