For all eCommerce sites, the following sentence always holds true: “trust creates conversions.” It doesn’t matter how good looking and user friendly your eCommerce website is. If it does not gain the trust of your audience, then they will not go through with their sales. Big name shopping sites that have already created a name and a royal user base will have no problem with creating trust. But for websites that are just starting out, these tips can make a huge difference. Read on.

TRUST DRIVERS

Whatever helps you get trust, use it and flaunt it. Make your customers know that you have seals, badges,  and logos that guarantee your legitimacy. These will help turn visitors into customers faster than you think. An SSL certificate is your first priority. If your site doesn’t have this most basic security then how do you expect your visitors to trust you?

Testimonials and Reviews

These are another type of trust driver that should be very visible to your site visitors. Testimonials and reviews are indeed very powerful and studies have shown just how effective they are.

More than 90 percent of site traffic will check out reviews and testimonials before choosing to purchase. Around 88 percent of purchases put their faith in reviews as much as recommendations from friends.

ecommerce check review

Another great thing about testimonials is that they help your website’s SEO. So there is so much going for them that having none of them on your site is a big mistake. They can generate optimal product specific key words that will help people find your website through search engines. This significant boost in traffic is also “targeted” traffic, making it even more valuable.

More Payment Options Makes Customers Feel Secure

If you provide a healthy range of payment options, this will make your customers feel safer. How? Because if they recognize payment options they used before, there will be a sense of familiarity.

Here’s a list down just a few possible options for you to try:

1. PayPal

2. Stripe – Amazon

3. Klarna

Though the eCommerce industry in general is experiencing massive growth, it also is getting more cut-throat. You won’t be able to compete anymore with just a good looking site. That’s all in the past. What you need is to have a more technical knowledge on what makes eCommerce sites. These trust drivers are not the only things that you need, but these can help give you the edge in your niche market.

If you want to start your own Pay Per Click (PPC) campaign, all you need to do is follow these steps. However, keep in mind that there are many subtle arts and technical know-how you might not have yet. This is why having a professional PPC expert by your side is still recommended. This guide is meant to be a primer to at least get you started with getting targeted website visitors from PPC ads.

What is PPC

Simple put, a Pay Per Click campaign is creating digital ads usually in search engines such as Google and Bing that will help your website get hits from people who will actually buy or “convert” from your site. The biggest difference with this kind of ad is that the advertiser will only pay every time someone clicks on the ad. Therefore, what is important is knowing how much budget is best, placing the most optimum bid for the click price, and knowing how to target the correct people (through keyword research).

 

1. List Down Your Main Goals 

List all your goals down. What’s important? Do you just want more traffic? Or do you want targeted traffic for people who will convert?  Or do you just want general exposure for your brand? Whether your objective is to sell, or to get people to subscribe to your email, you need to pin your goals before you start. You should list them in order of importance, if there is more than one. The kind of campaign will rely heavily on your main goals.

 

2. Draft Your Media Budget

Aside from your available financial resources,  it is actually your goal that will determine your budget. Those who have a product that is sure to sell through PPC will do well to fatten up their budget. But don’t be too headstrong, you can always start with a reasonable amount then optimize later on once you see results. Of course, if your budget is too small for your keywords, that also be detrimental. Therefore, the next step should be…

 

3. Draft Your Keyword List

If you are looking to bid on keywords that a lot of competitors are also bidding on, then it will cost you. If you do your keyword research right, you may find the sweet spot: keywords that are not too competitive but are used by your target audience. Keep in mind that some keywords are typed in by people who are just interested in learning more, not by people who are looking to buy. You have to know the difference. Here is where professional help will be invaluable. A PPC expert or a digital marketing agency will be using tools such as Google Keywords tool but they may also use special paid tools. Make sure that your keywords are specific. Remember that bidding on the right keyword is vital to the success of your campaign’s return of investment.

 

 

4. Draft Your Ad Copy

This comes in two parts, your headline and your ad body. If your headline is boring, it won’t be clicked. This is why a top notch headline that immediately pulls attention to itself is key. As for the rest of the copy, it should pull your audience further in by telling them something very interesting or by promising realistic value.

 

5. Design Your Landing Page

If you are able to pull in traffic but then they immediately loose interest, get confused, or feel suspicious of your website, then all that traffic was wasted. Convert your audience with a good website that is simple to understand and easy to use. User experience and customer flow are the key things. Is your page easy to navigate and understand? Does it make your audience want to sign up or buy something?

 

6. Study the Data Results and Optimize Your Campaign

Are you getting as much traffic as you need? Are they converting and staying in your landing page? Answer these types of questions to better improve your campaign. You can also try AB testing to see which copy works best. Then also look at the consistently top performing keywords and put more money on those while take away budget from the under performing ones.

 

Season’s greetings!

Another December is here and the Net Fusion Technology Philippines team is in full celebration mode. The team is ecstatic not just because of the season but also because of another year full of wins.

The Philippine team is joined here by NFT’s director and CEO, George Votava who has flown in from Sydney, Australia for the celebration and for a round of meetings and company activities. Everyone has just undergone a productive team building session prior to this holiday feast and strategic plans have already been drawn up for the many exciting projects to tackle next year.

Mouthwatering buffet at the SM Jazz Viking’s Restaurant.

 

The growing team has leap through the usual hurdles and has produced stunning websites and other online assets and marketing presence for NFT’s clients in 2017. The team is looking forward to another awesome and fulfilling year this 2018 in this yearly buffet-style celebration at the famous Viking’s restaurant at the Jazz mall, Makati.

NFT Team

Added here is our designer for our sister company VOT Clothing, responsible for designing some of the professional sports jackets among many other sports uniforms tied in with digital marketing for Netball Philippines and the lovely Sydney Sparks.

Keep your eyes peeled because this team will be creating even more solutions in ContentSocial Media, Design, and Web Development.

 

Anyone can plainly see how digital marketing has expanded exponentially. And one of the most important facets of digital marketing that has exploded in the digital era is content marketing.

Content marketing, despite what some digital marketing people would like to think, has been as old as marketing itself. It is a way of marketing by providing free value without emphasizing the “sell”. In short, it is an ad that doesn’t feel or look like an ad.

 

This has been done before, as I mentioned, but in the new era of social media, it has definitely found fertile ground. Social media’s first rule is that content should be interesting or of value to the audience.

Ads do not have as much power, for example, in your Facebook feed if they are plain, simple, straightforward, and boring ads. This is why viral videos that are inconspicuously branded are doing better than videos that are just using the same old hard sell strategies.

 

“Content is King”

If content remains as king, then content marketing is certainly the way to go. It will be in vogue this year till next year. Google, for example, still and will most likely always prefer sites that have good, original content that is shared organically.

 

So what are the most important characteristics of content marketing that you need to take note of if you plan to inculcate it within your brand strategy?

Various quality content in many forms and media (video, podcasts, great graphics, engaging posts, top quality blog content).

Focusing less on hype and more on interesting information that people will actually want to consume.

Great story telling – a good story is not something you will only find in one kind of content or medium, you can actually find it in all forms of media. An image, for example, that tells or invokes a deeper “story” when you look at it carefully, is more powerful than one that you can take on face value.

The human touch needs to be felt in all your content. This means that you are making something that does not feel churned out en-masse from a soulless content factory.

 

Getting into Facebook ad campaign with your eyes blindfolded will cost you a lot of money in the long run. If you want to lower the cost per click, impressions, etc. of your ad campaign, then you have to do your due diligence. Luckily, we are here to teach you some of the ways we’ve been able to lower our costs by more than 50% in just a few months of testing.

AB testing ads

Data is the foundation of any good campaign. Without data you are doing your ad campaign blindfolded – it’s as simple as that. And to get data, you need results from initial ads. To get even more data, you should do AB testing. This is when you launch 2 or more ads, all with identical elements. Except you vary 1 element across the board.

For example, if you want to test what type of image is more effective, create an ad with the same targeting, the same copy, but with different ad images. Let those run for a brief period and see which one performs better than the rest. Then you can isolate the type of image that works and you can use that information as a guide moving forward.

Using this through the years, we’ve come up with the following:

  • Try to use pictures with a friendly face. We found that a smiling woman is very effective.
  • Use colours that really “pop” out of the screen for sidebar ads. It’s the only way to get noticed.
  • Do not colours that “pop” out when creating ads for newsfeeds because it is already in a large format and will stick out too much as advertising in a space where eyes expect unbranded content.

Is Your Objective Really Clear?

On paper, your object might seem simple. For example, when we had a client with a brick and mortar store, it’s clear that he wants to get people to visit his store. To do that, you need an ad that is displayed as many times as possible (impressions) or so you would think. Thus, it’s clear that your objective is impressions.

In the end, you always need to remember to track all your data. Monitor your ads constantly and make sure that you are improving your ads and moving your budget to ads that actually perform. What is most important especially, in the beginning, is to keep a benchmark for all other preceding KPI’s. That the only way, you find out if your ad performance has been improved.

This is no joke. We are serious. According to data from various studies, emojis are not as stupid as many people might think they are at first glance. They are cultural touchstones that enable advertisers to say more with less. And now that Facebook and social media in general has become a big weapon in marketing, the correct use of emojis.

A survey from Entrepreneur.com has collated information from more than three thousand businesses all over the globe and found that the ten most excellent businesses in facebook in terms of engagement rate and how related the ad content are to each other in order to see what qualities they all share. And the result? Nine out of ten of the best performing ad campaigns used emojis.

Using emojis in advertising is nothing new. It’s been done back in 2014 and has since gained more acceptance as a best practice. Right now, some of the biggest consumer products and most well-known household names have social ads that have used emojis in such creative ways. Brands such as Disney, Chevrolet, Pepsi, and popular publications have used them. And there are many, many more.

But why can these simple symbols become so powerful?

The answer: because they communicate real emotion in a much faster way than words can. Space is always a big issue in digital marketing. Actually, in any type of marketing, the less space you need to communicate more things, the better. And emojis can also give back feedback towards your business. This is valuable insight on how your audience actually feels about you and your brand.