Cyber security is no longer an option but has become a necessity for any business. It’s easy to think that these attacks will never happen to you or your company. Although this may have been true even 10 years ago, cyber-attacks can happen to anyone with a device that is online. Cybersecurity has become a growing issue as attack rates have been increasing each year, and due to the complexities of these cyber-attacks, cyber security has never been simple. It’s important to know what constitutes a good cyber security and what is needed for each business.

Here are the three reasons why cybersecurity matters to you:

 

1.     Protecting client data & maintaining trust

When your business starts becoming a profitable entity, it is only right that there will be more clients to manage. A crucial part in any successful business is the trust between the customer and the company. Ensuring that the client’s data is safe will not only benefit your company but also the customer’s trust with the business as cyber-attacks can put your customers and partners at risk.

On May 2014, eBay was a victim of a giant cyberattack affecting over 145 million users exposing names, addresses, dates of birth and encrypted passwords. In short, hackers got into the company’s network using the credentials of three corporate employees and had complete access inside for 229 days in which they were able to hack into the database. The breach resulted in the decline in user activity and a decline of trust. PwC’s Global State of Information Security Survey 2018 states, “87% of global CEOs say they are investing in cybersecurity to build trust with customers.”

 

2.     Increase in cyber threats

According to a report by McAfee, cybercrimes in 2014 had a total cost of $445 billion and in 2017 had reached $600 billion. Cybersecurity Ventures report of cybercrimes estimates that the cost of cyber threats will rise to $6 trillion annually by 2021. Not only are the attacks increasing but the degree of the damage of these attacks are also on the rise.

 

Examples of cyber-attacks include:

·      Malware that gives your banking and credit card details of cyber criminals

·      Ransomware that encrypts your data files (The only way to access your data files is by paying the criminal to unlock the files)

·      Data leaking/ destruction of data

·      Stolen money

·      Theft of intellectual property.

Cyber threats are no longer a matter of “if,” but “when,” and these breaches can be a huge financial burden for your company. With cyber security, it is always better to be safe than sorry.

 

3.     Cyber-attacks can apply to any business

Many times, when we hear of a wide scale cyber-attacks, we hear of big companies like Target and eBay and tend to think that my business is too small to be at risk. However, you need to know that this is a false sense of security. We’ve grown too accustomed to hearing about big companies or government bodies being hacked but not of the attacks that do not make the news. Small to medium sized businesses are actually the ones not addressing the problem properly, making them an easier target. 43 percent of cyber-attacks in 2015 were targeted towards smaller businesses according to Symantec, a software company. This number has continued to increase each year.

 

Cyber threats are here to stay and being proactive about your cyber security will only benefit your company in the long run. Threats will only continue to increase and become more intricate as time goes by. Like all businesses, it is best to be proactive and reduce any risks and vulnerabilities that can arise.

Business owners tend to undermine the importance of creating an effective advertisement. In order to create an effective advertisement, you must first understand the basics of a good advertisement content. As every business wants to stand out from the rest, and with the rising competition due to globalisation, promoting your business with proper advertisement techniques is essential. The challenges of creating an effective advertisement correlate with the increase in the amount of media consumption. Online advertisements go beyond just the visuals and the message. It is often is about finding a balance between finding the optimal delivery method, with the right message, for the right customers, at the right time and place.

The following 6 tips can help you gain the results you’re looking for in creating advertisements that are effective. These techniques can also be used for any promotional tool for your business such as brochures, emails, fliers, online advertisement, postcards, and more.

 

1. KNOW YOUR STRENGTHS

What makes you stand out from the rest? If you can communicate your brand strengths in your advertisements, there’s a chance some potential customers will choose you instead of your competitors. For example, the Red Bull “Gives You Wings” Campaign conveys an inspiring message that makes customers feel more capable. The use of “Wings” is unique from other energy drink. It connotes instant “flight” ass though it will help those who drink it will be able to perform at their jobs better.

2. UNDERSTAND YOUR TARGET AUDIENCE
Creating an ad with a specific target audience in mind can help increase engagement for your business. If you try to reach everyone all at once, you might have a difficult time reaching anyone. You can target your audience by different characteristics such as:
• Demographics
• Psychographics
• Business Industry/Market segment
• Geographical Area

With a defined audience, you can create marketing messages that will resonate deeper with each potential customer. Likewise, this will also help clarify the vision and mission of your organization and help your business stay focused.

 

3. HAVE LESS CONTENT
“Less is more” has been a phrase that has been important in the design world and is true for the content as well. As with the Red Bull example, “Red Bull Gives You Wings” is a short phrase but conveys a powerful message by empowering the audience. This phrase creates an emotional connection between the brand and the consumer. This emotionally-inspiring phrase can instrumental in creating brand loyalty with its consumers.

 

4. MAKE YOUR VISUALS CREATIVE
Mixing the right visuals with the right content make the most effective combination. It’s important to make sure that the visual elements you use do not overpower the message. The visuals should be attractive enough to target audiences but not distracting from the main message.

 

5. HAVE A CATCHY CALL TO ACTION
Your call to action should include words to encourage your audience to take action by telling them to click on the ad, buy your product, provide an email, etc. It’s important to use exciting words that will draw in potential customers. Make your call to action have a sense of urgency by focusing on action words, focusing on value, creating anticipation, or by showing the product or service benefits.

 

6. WHAT IS YOUR BUDGET?

No matter how much money your company spends on advertising, all companies must go through a process of determining the budget for the advertisement(s). In order to do this, you must first decide what your goals are from advertising and create an advertisement plan. This will help determine where you want to spend your marketing funds. One advantage of using online advertisement is its ability to set limits of your spendings.

There is no “one size fits all” model for creating the perfect advertisement as each business is different. However, building a strategy with these 6 tips in mind will help create a more effective advertisement and put you on the right track.