Back to Articles

The Complete Guide To Email Marketing

Posted April 27, 2022

Have you been ignoring email marketing, the most effective marketing strategy available? If this is the case, it is time to stop and think! Email marketing is those two small words you have probably heard repeatedly but never put into practise. What do you think? It is still not too late. You simply need to understand what you are doing before diving in.

Have you been ignoring email marketing, the most effective marketing strategy available? If this is the case, it is time to stop and think! Email marketing is those two small words you have probably heard repeatedly but never put into practise. What do you think? It is still not too late. You simply need to understand what you are doing before diving in.

Email marketing is probably the least-used marketing strategy available to small businesses today. Consider this: you own your email list and can communicate with anyone at any time. Your competitors, as well as Amazon, Google, and any other external company do not have access to your email list. Email is intimate and direct; recipients appreciate the sense that the person sending them emails is genuinely interested in them and their interests.

When in doubt, email marketing remains the most effective method of reaching your target audience. Whether you are looking to attract or convert leads, or simply grow your list of loyal customers, email marketing offers a plethora of tools to help you boost engagement and sales.

That is why email marketing has remained one of the most effective methods of communicating with current and potential customers for so long. Even in this day and age of social media, online advertisements, and an abundance of distractions, it works!

Email marketing is not limited to large brands and corporations. Indeed, it is one of the most effective strategies for a small business to gain new customers, build brand awareness, and stay top of mind with existing customers. I will discuss why email marketing is critical, who should do it, how to get started, and other strategies you can use to ensure your email marketing efforts are both professional and profitable in this guide.

Email Marketing Campaigns - A Step-by-Step Guide on how to do it

When discussing digital marketing, one of the most critical metrics to consider is the return on investment (ROI). This also holds true for email marketing. According to the Direct Marketing Association, email marketing has a return on investment of $40 for every dollar spent. While email marketing offers numerous benefits—effective lead generation, nurturing leads to sales, and high engagement rates—and is a cost-effective method of reaching your target audience, it does have some drawbacks. That is why it is critical to approach email marketing strategically.

To assist you in getting started with your own email marketing campaign, I have put together a step-by-step guide to creating and implementing a successful campaign that will help you achieve your goals.

If you are looking for a simple, step-by-step guide to creating a successful email marketing campaign, we have got you covered.

1. Identify your intended audience

Email marketing is an excellent method of communicating with your audience, and when done correctly, it can significantly increase brand awareness and engagement.

However, how do you begin? Create a buyer persona and an email strategy to get started. A buyer persona is a semi-fictional representation of your ideal customer or audience, based on market research and actual customer data. Consider their interests, their stage in the buyer's journey, the goals that drive their behaviour, how you can assist them in achieving those goals, and the content they find valuable when creating this persona.

While a buyer persona can assist you in better understanding your audience, an email strategy will help you develop your campaign. The strategy should define the campaign's objectives (brand awareness, engagement, and sales), define the campaign's target audience (buyer persona), establish KPIs, and define an editorial calendar outlining the types of content that will be shared via email.

2. Create a new email list or use an existing one

"What exactly do I need to know more about email marketing campaigns?" you might wonder at this point. "How do I get started?"

The answer is straightforward: it all comes down to the list. When you are starting from scratch, you will want to think about how you can get people to give you their email addresses without being too pushy about doing so. Consider the following scenario: if you have a Facebook page for your company, you could easily ask your followers to sign up for your mailing list in a post. If you do not already have a Facebook page for your company, it might be a good idea to consider adding one as part of your overall marketing strategy.

In the event that you already have a list of email addresses and are simply looking to expand it, you can use tools such as Google Analytics or Facebook Insights to determine where your potential customers might be hanging out on social media or other websites. In marketing, this is referred to as demographic targeting, and it involves looking at specific demographics (such as age, gender, or location) in order to narrow down your audience and increase the likelihood that they will be interested in what you have to offer. Once you have done that, try posting something relevant on those platforms with a call-to-action that encourages people to join your mailing list.

3. Create Great Content

In order to create excellent content, you must first understand what your target audience believes about your product or service. What are the sources of their distress? What is it that they are concerned about? This information will assist you in crafting an e-mail that speaks directly to them in a way that no one else can understand or replicate.

Before you can start creating content for your email marketing campaign, you must first determine what kind of relationship you want to establish with the recipient. Are you attempting to sell a product to them, or are you simply sharing information with them? The tone you use will vary depending on your objectives.

Select the main character for your emails, such as the company or the customer, and write the email around that character. Making use of different pronouns, such as "we" and "I," allows you to alter the tone of your message and the way it is received.

After that, think about how the content will fit into your overall marketing strategy and plan. Is it part of a larger series of communications that will continue indefinitely? Is there anything else you think I should know that will help me understand what you are saying?

Finally, think about how you want to structure your message, including where and how often you want to use links, images, and call-to-action buttons, and how you want to convey that structure.

These steps can assist you in creating excellent content for an email marketing campaign so that your subscribers will look forward to hearing from you again in the future!

And here's a bonus tip: In any email marketing campaign, A/B testing is a critical part of the process. It is an excellent tool for evaluating the effectiveness of various subject lines and email body content. Depending on the size of your client's audience, you may need to repeat the experiment several times before you obtain statistically significant results. If you prefer a sequential approach rather than a simultaneous approach, you can introduce a new variant each time, rather than comparing two at the same time, and this will allow you to tweak the experiment design.

4. Send your emails at the right time and day

When running a high-return campaign, it is critical to send your emails at the appropriate time of day and at the appropriate frequency.

But when is the best time and day to do this?

How to find out is as follows: Analyze the information you have.

There are generally a few patterns that emerge when you examine the data of who opened your email and when they did so, according to our research. At specific intervals or on specific days of the week, you will notice an increase in activity. If you want to get consistent results, use those patterns to send your next batch of email messages.

If you are unsure of the best times and days to send your message, we recommend sending a test message to one percent of your mailing list to find out. Once you have observed their reactions, you can narrow down your target audience based on what they appear to respond to the most positively (and really listen to them!). Then, send out more emails to those individuals—but this time, make sure to include everyone!

You may be focusing on the wrong things when it comes to email marketing. Each time you send an email, you should ask yourself, "Did my previous campaign work?" and examine the campaign's metrics. However, that is not the only question you should be asking—you should also inquire as to why your results were as they were.

5. Analyze what worked and what didn't work

It is not sufficient to check your inbox and determine whether your open rate was high or low. This can indicate that something is not working, but it cannot specify what is not working.

It is critical to consider whether your subject line, sender name, or preheader text offended recipients. Additionally, you should consider whether the email's copy was confusing or off-putting in any way.

To begin, you will want to analyse your campaign data. Following that, you will need to develop a strategy based on the data.

Finally, make a change in accordance with your strategy. You can experiment with various changes to determine how they affect your metrics. Bear in mind that some metrics are more critical than others; therefore, they should be monitored more closely.

After completing this process for each of your email campaigns, you will have a firm grasp on what works and what does not for your business. And then what? There is no end to the possibilities!

In short, you must analyse what worked and what did not work along the way so that you can begin to develop a pattern of what works and what does not work for your audience.

Why Companies are Investing in Email Marketing

Marketing is a dynamic field, and the latest trend appears to be a return to the early days of email marketing. Recently, businesses have increased their investment in email marketing campaigns as a means of communicating with customers and driving sales. This could be because they are seeing positive results from their efforts or because they simply want to get back to basics and concentrate on a more traditional mode of communication.

Whatever the reason, there is no doubt that email marketing is a highly effective strategy for businesses seeking to connect with customers in an increasingly crowded digital space.

However, with email marketing, you can ensure that your customers receive the message you intend—and you will not have to worry about it vanishing into the ether if someone with more followers shares something concurrently.

Additionally, email marketing has an advantage over social media in that it allows for greater customization. You can segment customers according to their preferences and send them personalised messages soliciting feedback and inviting them to participate in special promotions.

Finally, email marketing is becoming more automated than ever—which means you can spend less time managing campaigns and more time on what matters most: running your business!

Therefore, why are businesses investing in email marketing at a higher rate than ever before? The answer is straightforward: it works!

Start Sending Out Emails Today and Watch Your Business Grow!

We understand how critical it is for you to be able to reach clients in a variety of ways. Email marketing is a low-cost method of developing relationships with customers and increasing revenue.

Especially because so many people are already on their phones and computers throughout the day, email marketing can be extremely effective. Sending out emails is incredibly simple, and the return on investment is substantial.

Email marketing is a fantastic way to stay in touch with your customers and to introduce them to new products or services. When they receive an email from you, they will feel valued and appreciated, and this will only encourage them to purchase more of your products or services in the future. Furthermore, you can use this information to create future offers that are specifically tailored to them!

Start sending out emails today or just email us at digital@netfusiontechnology.com or call us at +61 2 9089 8875 to schedule a free consultation about your company's email marketing.

Have you ever needed to get a high-level overview of a company's digital marketing efforts, or have you ever conducted a digital marketing audit for a client or colleague? What is the process of conducting a digital marketing audit like?

Cleaning a room is analogous to conducting a digital marketing audit. You have identified the source of the problem and want to eliminate it. It is a straightforward but critical step in laying the groundwork for long-term success. Digital marketing audits can be difficult, especially if you are not sure what you are looking for or why you are looking for it.

Unified digital marketing audits are a systematic evaluation of your current digital marketing strategy. The process goes beyond simply analysing your marketing materials and takes into account the entire process, including its implementation and the readiness of the system. Your company's assets, as well as your strengths and weaknesses, are all evaluated during this process. Over half of small businesses admit that they are not prepared to face the challenges of a digital world, according to the latest statistics. As a result, the purpose of conducting an audit is to take stock and identify your company's strengths, weaknesses, opportunities, and threats in order to identify and address any potential threats as well as to identify and pursue market potential that can be used to propel the company forward.

Website traffic, online marketing efforts, and website performance are all evaluated in detail. In order to identify opportunities, identify digital optimization weaknesses, and build on strengths, data collection must be done in a systematic manner. They are frequently carried out by expert SEO professionals who are able to provide information on how to best position their company for growth and success in their particular industry.

A digital marketing audit can assist you in gaining a better understanding of where your website is currently located in the digital world. This can assist you in identifying any leaks in your digital marketing efforts and improving their overall performance.

Your digital marketing efforts are the foundation of your company's operations. They aid in the generation of leads, the conversion of customers, and the retention of customers. But how do you know if they are actually effective? And what can you do to make them work more efficiently?

A digital marketing audit is a great way to get a clear picture of what is working and what isn't, as well as where you can make changes. It provides an objective assessment of all of your digital marketing efforts as a whole—rather than just specific channels or campaigns—allowing you to identify areas where there are gaps or misalignment between your efforts and your business goals.

You are probably wondering why you would need a digital marketing audit in the first place.

Briefly stated, it is an excellent place to begin if you want to determine what aspects of your current digital marketing strategy are working and which aspects could be improved. A thorough audit can assist you in identifying and resolving some of the most common issues you may be experiencing, including but not limited to:

Inadequate website performance

In the event that your company's website is underperforming or is not generating the results you require, it can be difficult to know where to begin. A digital marketing audit can identify areas where you should concentrate your efforts and provide you with the tools you need to make those efforts a reality.

What role does it play in website performance issues?

The amount of traffic a website receives and the frequency with which users interact with the content on the site are two ways in which performance can be measured. Put another way, if you have 100 visitors to your site each month but only 5 of them click through to a product page, you have a low conversion rate, according to the numbers. People must be aware of the existence of your content before they can engage with it. It is at this point that we come in. When we conduct an audit, we can discover what is working for you and what isn't, allowing us to make changes to the site or implement new strategies to achieve better results for your business.

Net Fusion Technology's mission is to assist you in reaching your target customers through the internet. We understand that online marketing can be a difficult task, and we want to assist you in cutting through the clutter and identifying the strategies that are most likely to be successful for your company.

What are the benefits?

If your website is not performing as well as it should be, an audit is something you absolutely must have done! Our evaluation of your entire digital presence (social media accounts, email campaigns, and so on) will reveal what is working well and what needs to be improved so that we can make changes as needed.

Our digital marketing audit will look at how much traffic you are getting, what types of ads and content have worked well for you in the past, and which areas of your site are underperforming or containing outdated information, among other things. We will also make recommendations for areas where we believe you could see significant improvements if we were to assist you in putting them into action.

Low conversion rates

A digital marketing audit can assist you in increasing your conversion rate by identifying and resolving common issues that prevent visitors from completing a transaction on your website.

Without a professional analysis, it is difficult to determine exactly what is preventing visitors from converting, but here are a few common reasons why this happens:

Slow load time

The average user has an attention span of approximately 8 seconds, according to research. The consequence of this is that if your website does not load in that amount of time, you will have lost a potential customer. There are many different factors that can contribute to a slow page load time, including image size and quality, the amount of unnecessary code on your site, and the server on which your site is hosted.

Poor usability

Do you have a large number of broken links on your website? Is it simple for users to navigate through your website? Is there a clear call to action in place? All of these considerations can have an impact on your conversion rate.

Missing out on SEO keywords

Search engine optimization (SEO) is critical for the growth of your company. If your website does not appear high in search engine results, it is likely that you are losing out on traffic and conversions. When you conduct a digital marketing audit, you can determine how effective your current SEO strategy is and how it can be improved to achieve better results.

If either of these situations applies to you, it indicates that you are not communicating effectively with your target audience. You might be attracting people who are not interested in what you are selling, or you might be attracting people who are interested in what you are selling but are not sure whether they should buy from you or from someone else.

Through an examination of all of the ways in which users come into contact with your business online, a digital marketing audit can help you identify the root cause of low conversion rates and implement solutions (through online advertising, social media channels, etc.). A detailed analysis of conversion rates from each source will be conducted, as well as the identification of sources that are performing particularly poorly.

Trouble with Lead Generation

Are you having difficulty getting your lead generation efforts off the ground? If so, you are not alone. Perhaps you have launched an email marketing campaign and are not seeing the results you would hoped for so far. Perhaps you have tried to improve your search engine optimization efforts, but have been unsuccessful in improving your search engine rankings.

Alternatively, you may be completely clueless as to what is going on. You have the impression that you are hurling darts into the dark, and none of them seem to be hitting their targets.

Lead generation is the process of attracting and converting strangers and prospects into someone who has expressed an interest in your company's product or service. It is also known as sales prospecting. This is typically accomplished through methods such as social media marketing and paid search.

Many businesses rely on the leads they generate to be successful, and this is especially true for small businesses. In the absence of effective lead generation strategies, it can be difficult for a company to reach new customers, which can make it difficult for the company to grow.

Even if a company has been in operation for a long period of time and has a steady stream of customers, it is critical for them to continue generating leads in order to attract new customers and expand their business over time. Some businesses find this particularly difficult because they do not have a great deal of prior experience in digital marketing.

It is a type of research study that helps companies identify the aspects of their online marketing campaigns that are successful while also identifying areas where they may need to improve or change their approach. It consists of activities such as competitor research, keyword research, content audits, technical SEO audits, site speed audits, brand reputation tracking data, customer surveys, and customer feedback, among other activities.

Using the results of an audit, you can improve the effectiveness of your tactical planning and ultimately generate more leads for your company.

Auditing is a critical component of digital marketing, especially if you want to sell your products or services without encountering any difficulties in the process. When it comes to their business, it is a step in the process that most people overlook because they believe it will be a waste of time for them. During this process, you will identify errors and opportunities to improve your website in order to better meet the needs of your customers. Among other things, you can evaluate the credibility of your website, its ranking in search engines, and any other important metrics that will assist you in further developing your business online.

A good digital marketing audit will not only identify your website's strengths as well as its weaknesses, but it will also provide incredibly valuable actionable insights that will allow you to quickly improve and optimise your website's performance.

As a business owner, you must ensure that the various efforts you put forth in the world of digital marketing are well received by your prospective customers. Providing them with the information that they require while also developing strong relationships with them can aid in the improvement of your company's performance and profitability. When launching a new marketing campaign or introducing a new product to the market, you should always enlist the assistance of a professional audit service to ensure that everything goes smoothly.

Therefore, the next step is to heed some sound advice. We hope you have discovered some excellent tips for improving your business and developing a solid digital marketing strategy. Then put it into action as soon as possible. You will soon see the benefits of a well-executed and proactive business plan.

You can email us at digital@netfusiontechnology.com for more insights and wisdom on social media auditing, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.

If you have a website, there is a good chance you have been hearing more and more about managed web hosting services recently. Who or what are they referring to when they say this? It is explained in detail here, along with the reasons for its importance as well as its advantages. And I am being entirely honest when I say that although it is more expensive than shared hosting, it can actually save you money in the long run if you use it appropriately.

In web hosting, managed web hosting is a type of service in which the web host provides the user with a control panel and other tools for maintaining and administering their website (such as updating scripts, backing up data, etc). It also provides greater control over available resources. It is beneficial to understand how other types of web hosting operate in order to better understand managed web hosting.

In addition, it is a type of web hosting that provides a higher level of service than shared hosting services. It is aimed at small businesses and individuals who lack the technical know-how to host their own website or application on their own server or network. The service is typically provided by third-party companies, though some Internet service providers (ISPs) include it as part of their overall package. Managed services providers can provide either shared hosting or dedicated hosting solutions, or they can provide both.

In addition, managed web hosting is a service offered by hosting companies that allows you to outsource a variety of tasks. This means that instead of having to find and install your own host, you can have one that a hosting company has already done for you.

While many small business owners desire and/or require a website, they do not have the necessary time, skills, or resources to effectively manage it. If your business falls into this category, managed web hosting may be an excellent solution for your needs.

Managed web hosting is a type of web hosting service in which the server and its software are managed by a third-party company rather than the customer. The hosting provider is responsible for the hardware, the operating system (OS), and the installation of software, as well as any updates or upgrades that are required. Managed web hosting can be contrasted with self-managed web hosting, in which you are responsible for all of the technical aspects of your website on your own.

In the event that you lack the technical expertise or prefer not to spend your time worrying about system maintenance, managed web hosting is an excellent option for you to consider. The way it works is as follows:

Managed web hosting is a type of hosting in which the service provider leases a server to the client and gives them complete control over that server. Managed web hosting is a type of hosting in which the service provider leases a server to the client and gives them complete control over that server. This can include tasks such as installing new software, troubleshooting technical issues, and performing server maintenance and administration.

It is frequently the most expensive type of web hosting service available. However, it also provides the greatest amount of flexibility. The customer does not need to hire a team of IT professionals to manage their website; instead, they can rely on the support staff provided by the managed web hosting provider to assist them.

Managed web hosting is a type of hosting that provides you with access to an entire team of experts who are responsible for providing support and maintenance for the servers and software that power your website. Website management services monitor your site around the clock, taking care of software updates, server management, security patches, and other maintenance tasks.

Support for content management systems (CMS), email marketing, eCommerce features, and other features are available from some managed web hosting providers as well. Managed web hosting services can assist you in growing your company with the least amount of effort on your part.

Managed web hosting refers to a service in which the web host takes complete control of your website. Maintenance, updates, security, and technical support are all included in this price.

Aside from that, the web host will take care of the server infrastructure — which includes all of the necessary hardware and software — to ensure that your website operates at peak performance at all times. This can even include distributing load across multiple servers to ensure that no single server becomes overburdened with traffic and that there is always a backup server ready to take over in the event that something goes wrong.

You can think of managed hosting in the same way that you would compare renting an apartment or purchasing a house. The benefit of an unmanaged hosting plan is that you are merely renting space from the web host (similar to renting an apartment), but you are responsible for everything else, including everything from setting up your site initially, managing it, and creating backups, to protecting it against hackers and keeping it up to date with the latest security patches and updates. Managed hosting plans, on the other hand, eliminate the need for you to be concerned about any of that because everything is taken care of for you (think: buying a house).

In this article, we have covered the fundamentals of managed web hosting as well as the role it can play in your company's operations. The fact is that managed web hosting is here to stay and has become a critical component of business continuity strategies, regardless of whether or not you decide to go ahead with it. Check that your website is safe and secure in a hosted environment with support if you do your work on the internet. In today's world, there are no longer any justifications for not having this covered.

Managing your own shared hosting account is the simple solution for even the most demanding webmasters because it is more than just a hosting plan; it is a complete package of tools and services that will allow you to set up and manage your web portal with ease. Managed shared hosting accounts are available from several providers.

Many people are unfamiliar with the term "managed hosting," but there are an increasing number of web hosting services that are labelled as "managed" that are emerging. This can cause some confusion among those who are unfamiliar with the term "managed hosting," as well as the distinction between regular hosting and managed hosting—but it is actually a fairly straightforward distinction to make.

So, do you think you would be interested in managed web hosting?

You can email us at digital@netfusiontechnology.com for more insights and wisdom on managed web hosting, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.

Ads on Google and Facebook have generated a lot of buzzes recently.

The debate over whether Facebook ads are superior to Google ads is perpetually raging in the background. Some days Google ads are used, and other days Facebook ads are used. Which, on the other hand, do you prefer? Is it worthwhile to try to combine the two jobs despite the fact that they are so dissimilar? What is the exact cost of these items? What kind of profits do they make?

They are both excellent marketing strategies for a wide range of businesses and entrepreneurs. Google ads and Facebook ads are similar in that they both exist to generate conversions for advertisers. However, they differ in a variety of ways, including the number of advertising options available to advertisers, the ability to track data in real-time, and the level of transparency with users.

Consequently, how can you encourage people to click on your advertisements and drive traffic to your website? Which is more effective: Google ads or Facebook ads? As surprising as it may seem, the answer is not always black and white. In this article, we will go over the advantages and disadvantages of both platforms, as well as how and where to get traffic from, so that you can make the best decision for your company or business.

Because Google ads and Facebook ads are so different from one another, it is difficult to say which is "better."

Both Google and Facebook provide advertising methods that are highly targeted. However, whereas Google is the go-to search engine for just about any type of information you require, Facebook is a social network that is used by more than one billion people every day, according to statistics. It is a much more intimate environment than the rest of the Internet.

Facebook ads allow you to target users based on factors such as their interests and demographics, as well as information they have shared with friends or made public online, among other things. You can display your advertisement to friends of current customers, as well as to users who have recently visited your website or mobile application.

When you use Google AdWords, you can create a text-based ad that will be displayed in the search results for specific keywords or keyphrases that you specify. Aside from that, you can create display advertisements that will appear on relevant websites within the Google Display Network (GDN).

The amount of data available on each individual user through their profiles may make Facebook an excellent choice if you are trying to reach a very specific audience. It is possible that Google will be a better option if you are not sure who exactly would make up your audience because you can target based on keywords that people are already searching for.

These two juggernauts appear to be nearly identical, but they are not! Even though both can be beneficial to your company, depending on what you are trying to accomplish, there are some significant differences that should be considered.

For starters, Facebook advertisements are less expensive than Google advertisements. With Facebook, you can get significantly more value for your money.

But, on the other hand, Google is the most widely used search engine on the planet. Those looking for something specific and wanting quick results will turn to the internet for assistance. Users of Facebook, on the other hand, are more likely to spend a significant amount of time perusing their news feed, which means they are more likely to see an advertisement that catches their attention and click on it.

In the short term, Google ads are a great way to get people to click on your website—but they are not always the best way to get people to engage with your brand over time.

Facebook ads, on the other hand, are designed to encourage participation and interaction. You can target specific products to specific age groups and genders with targeted advertising. Furthermore, you can hold contests and giveaways within Facebook itself.

Another way of looking at it is as follows:

If you are looking to drive traffic to your website, Facebook easily outperforms Google in terms of effectiveness. However, if you are looking to increase conversions, Google is by far the best option.

You can start using Facebook's advertising platform for as little as $1 per day to get your feet wet. Besides that, there are some excellent free tools for posting and optimising your advertisements.

As a pay-per-click (PPC) platform, Google is more targeted toward people who have already expressed an interest in what you are selling. As a result, you will only pay for the clicks you receive on your ad when someone clicks on it.

By using demographic and interest targeting in Facebook ads, it is easier to find potential customers who are a good fit for your product. If your ad is performing well, you can see the results right away thanks to Facebook's real-time tracking capabilities.

Google ads, on the other hand, are more likely to appear at the top of search results than Facebook ads. As a result, you may be able to get a better deal on a Google ad than you would on a Facebook ad because there are fewer people using Google ads.

Digital advertising giants Google and Facebook are two of the most well-known names in the industry. Both have made significant strides in terms of increasing their advertising power as more businesses and individuals turn to social media to build brand awareness, make referrals, and expand their audience reach.

When it comes to marketing, advertisements are extremely important. Some, however, believe that Facebook is a superior platform for accomplishing this goal. Clearly, both Google and Facebook provide excellent opportunities for designers to promote their own work as well as other products and services – perhaps even more so than other social media platforms such as Twitter and Instagram. So, how does one determine which platform is more appropriate for which application?

When it comes to reaching your target audience, Facebook ads and Google Ads may perform better than one another. Investigate your demographics and personal habits to determine which one is the most effective for you!

Every day, millions of internet users use voice search instead of typing to get things done. Create a user-friendly experience that will lead to conversions, sales, and ultimately revenue by optimising your website for voice search. Before you can begin to prepare your company for this exciting new trend, you must first understand why people are turning to voice search and how you can capitalise on this unexpected development.

Yes, it appears to be taking over. The fact that this is becoming more commonplace rather than an isolated occurrence is not a new development. We are rapidly moving toward smart speakers,' which are capable of comprehending what we ask them to look up for us. For search engine optimization professionals, this means optimising websites for voice search. It is important to design website structures that not only allow content to be easily navigated by voice search engines but also provide a user experience that allows users to easily find what they are looking for in as few steps as possible.

If you are looking for ways to improve your company's performance, you have probably realized that voice search is becoming increasingly popular. The importance of being visible when a customer searches for something using "OK Google" or "Hey Siri" is greater now than it has ever been. It will have a significant impact on the way you market your company. For this purpose, here are some tips on how to optimise your company for Voice Search Optimization.

Ensure that your website is optimised for mobile devices

Using a mobile device to browse the web has become so commonplace that it is easy to forget that it was not always this convenient. In fact, only a decade or so ago, the concept of browsing the internet on a mobile phone was little more than a pipe dream for most people. It is hard to imagine anyone wanting to do any type of serious or professional work from their cell phone.

Everything, however, has changed in recent years. Websites and apps that are optimised for mobile devices are not only necessary for businesses, but they have also become an unavoidable part of everyday life.

As you are probably aware, search engine optimization (SEO) used to be a fairly straightforward process: write content, obtain links, and achieve a high ranking on Google. Today, Google has evolved into a voice-driven search engine, with conversational search queries that throw out everything you know about search engine optimization (SEO). You will need to rethink your overall strategy. In order for your website to grow, it is critical that it is optimised for mobile devices. This increases your overall visibility and reach across all devices. Without a website that is optimised for mobile devices, your company could be losing out on up to half of its potential customers.

User expectations are that their smartphones and other similar devices will be able to carry out virtually all online tasks by 2022 and beyond, so ignoring this trend would be a grave error in judgement. This is especially true if you are in any way involved with the operation of a website. As we will discuss in this session, optimising your website for mobile devices is critical for SEO, voice search optimization, and even overall usability of your website..

Make FAQ Pages Based on Questions

When someone asks a question that includes a who, what, when, where, why, or how adverb, they are seeking immediate responses. And that can be challenging to address on a website or blog—even more so when you are attempting to educate your customers.

Search engines are becoming increasingly adept at deciphering long-tail queries and returning search results that directly address the searcher's concerns. However, when it comes to responding to the initial questions that begin with "who, what, where, when, why, and how," succinct responses are preferable.

To make your website more accessible to visitors who use voice to ask questions, you should begin each question on your FAQ page with one of these adverbs.

Your Google My Business Listing must be Optimised

It is critical that you complete the information on your Google My Business listing as completely as possible.

Check out these tips to make sure your Google listing is as complete as possible, so you are more likely to be found by people searching on Google: 

  •  Make sure your listing is as complete as possible.
  • Update your business information, including your address, hours of operation, and business category
  • Include attributes if you sell products or provide services that may require additional information, such as credit card payments or shipping.
  • Include photographs of your company's physical location.

It is the information contained in your Google My Business listing that is used by Google when searching for a business in order to determine whether or not your business is a good match for potential customers. The more accurate this information is, the greater your chances are of appearing in search results for that keyword.

In addition to assisting you in appearing higher in search results, completing this information allows you to gain a better understanding of how customers think about and search for your company. You can make changes to your Google My Business listing at any time by selecting "More" from the drop-down menu on the left side of the dashboard.

Avoid any use of jargon in your content.

While voice recognition software has been around for some time, it is becoming more prevalent. People are beginning to use it for mundane tasks such as turning on lights with a voice command or asking Alexa to look up a recipe for them. While this is extremely convenient, there is one thing you must remember when optimising your website for voice search: the keywords must be simple.

With voice search becoming a more prevalent way for people to access the internet, it is critical to optimise your content for it. To find what you are looking for, voice search makes use of keywords. This means that if you want your content to rank in a particular area, you must use relevant keywords.

When optimising your website for voice recognition search, it is critical to keep the keywords short and simple. This is because when people speak to their smartphone or Alexa, they are not elaborating. The software will not recognise something that is excessively complex. As a result, the simpler you can make your website while still maintaining effective SEO, the better!

Additionally, the more complex your keyword phrase is, the more difficult it will be for voice recognition software to understand what you want. For instance, "How much does a polar bear weigh?" is a straightforward question that most voice recognition software will likely recognise. On the other hand, the query "How much do polar bears weigh?" may not appear in a search because it is insufficiently specific—the software may be unable to discern that you mean "polar bear" rather than "polar bar."

As a result, if you want your keywords to be optimised for voice recognition software such as Alexa or Google Home, it is critical to keep them simple.

Local Search Results Are The Goal

It is easy to overlook the growing proportion of location-based mobile and voice searches. Many businesses do this, which is unfortunate because they are passing up a significant opportunity to optimise for more local search results.

Here's what you should know: A large portion of mobile and voice searches are location-based queries about location, hours of operation, and so on. That is, optimising for these types of queries will benefit your company's local search results.

The first step in optimising for these queries is determining your focus. Do you want to target specific locations? What are the operating hours? Both? If you have decided on a focus, the next step is to create useful and unique content that answers these questions in an understandable manner, using the Voice Search Optimization technique described below.

When you create content centred on one or both of these topics, your company will have a better chance of appearing in local search results.

If Voice Search Optimization is the way in which consumers will search for what they want in the future, it is in your best interest to ensure that your company is ready. The fact remains that voice search optimization is an extremely beneficial form of SEO strategy, and it will only continue to gain in popularity as time goes on. As the shift from text searches to voice searches becomes more common, you can bet that those who make investments in this field for the benefit of their companies will be the ones who reap the greatest rewards in the long run. To be sure, it is been around for quite some time, but there is still a lot we do not understand about Voice Search Optimization. Nonetheless, because of the potentially massive implications of this technology and how it can shape consumer behaviour, getting a jump on the competition could be extremely beneficial.

After learning about the various methods available, you will be better prepared to harness the power of Voice Search Optimization. Once you have optimised your website and business, you will be able to stay one step ahead of your competitors and reap the benefits that come with being ahead of the game.

You can email us at digital@netfusiontechnology.com for more insights and wisdom on voice search optimization, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.

 

Phishing scams are fundamentally identical to the con in which an unscrupulous individual deceives someone into handing over their wallet by posing as a trusted friend. Businesses are the target of phishing scams, just as concealed-weapons laws are the target of law-abiding citizens. Phishing scams are predicated on the premise that people will do things out of fear and greed that they would not do out of reason.

Fraudsters have developed new methods for duping users into providing personal information, including 'phishing' emails and websites that appear to be legitimate but actually collect sensitive information. Phishing is a type of online fraud in which criminals send email messages designed to trick victims into disclosing personal or financial information.

Phishing scams are a risk for any internet user, but the risks are multiplied for some of us due to our business and industry. If your company is in a position where a phishing attack could put it out of business, we must take proactive measures to protect and educate ourselves. Indeed, we should view phishing attacks as crimes against our own companies and individuals.

Regrettably, they come in a variety of forms and can easily attack you if you are unaware.

To avoid phishing scams, we must first understand how they work. The following are the five most prevalent types of phishing scams.

  1. Email Phishing

This is the most frequently encountered. Fraudsters create emails that appear to be from legitimate businesses in order to obtain all of your personal information. Sending a generic greeting is one way to identify these bogus emails. Additionally, you can see spelling and grammatical errors in the content. However, the best way to check for suspicious activity is to examine the email address from which it originated. If something appears fishy, it is most likely a phishing scam.

  1. Spear phishing

This type of phishing is significantly more personalised, making it more difficult for people to identify it as a scam. Due to the fact that spear-phishing emails are directed at a specific individual, business, or organisation, they are occasionally referred to as social engineering. These con artists will send emails that appear to originate from legitimate sources and are unique to each individual.

  1. Clone phishing

This variant elevates phishing to a new level. These scam artists will send you an email that is an exact replica of the one you received. However, this time, it contains an extremely unsafe link that has been replaced with the one from the original email. Typically, the link contains a dangerous attachment or directs you to a threatening website.

  1. Whaling 

This time, these fraudsters attack on the  BIG ONES, hence the whale. When attacking these high profile executives, they do a lot of research in order to gain access to important data  or go for cash

  1. Pop-up phishing

If you think regular pop-ups are annoying, think again. Scammers now make use of these pop-ups to create ads with warnings about their computers about getting viruses and the only way to get rid of it is through installing a software.

Because of the proliferation of phishing scams, it is essential to understand how to protect your personal information. Even though clicking on random links in unsolicited e-mails is not uncommon, those leading to malicious websites are virtually indistinguishable from those leading to legitimate websites. Nowadays, email addresses and domain names can be easily forged, and identity theft is a problem that is all too common. By taking the necessary precautions, you can keep your data and devices safe.

It is just common sense. I suspect that is what it all boils down to, but we do not always pay attention to what others are saying. The most effective method of avoiding scams is to avoid being drawn in by the content of the email. Phishing scammers will frequently attempt to elicit emotional responses (such as surprise or annoyance) before requesting information or money. Again, use your common sense and refrain from responding to the email or clicking on the suspicious button.

In order to avoid falling victim to any type of phishing scam, we must not only recognise them but also be on the lookout for them. With these suggestions, you will learn what to look for and how to stay safe from e-mail attacks. Never assume that the only way a phishing scam can infiltrate your system is through e-mail. It is always possible that they will spread through social media or other channels as well as word of mouth. Maintain a keen awareness of your surroundings so that you can spot a scam before it becomes a serious problem for yourself.

To conclude, here are some pointers on how to avoid falling prey to phishing scams.

  • Anti-Virus software is your savior.

There are always new scams, and new definitions are constantly being added to keep up with them. User should use anti-spyware and firewall settings, and keep their programmes up to date on a regular basis to protect themselves from phishing attacks. Antivirus software includes special signatures in addition to safeguarding against known technical workarounds and loopholes. All you have to do is make sure that your software is always up to date.

  • Keep an Eye on Your Online Accounts.

Make a habit of changing your passwords on a regular basis. To safeguard yourself against bank phishing and credit card phishing scams, you should conduct regular personal reviews of your bank and credit card statements. It is a good idea to keep an eye on each of your online accounts on a regular basis, regardless of whether you are required to. Not monitoring your online account for an extended period of time increases the likelihood that someone will exploit your absence and have a field day with your information.

  • Check the Safety of a Website.

By making purchases on this type of website, criminals will be able to obtain the credit card information of those who visit it. As long as you are on a secure website, you should not encounter any difficulties. If you receive a warning that a website may contain malicious files, you should avoid visiting it. Downloading files from phishing emails or suspicious websites is not recommended. In some cases, search engines may even direct users to a phishing site that advertises low-cost products to make a profit.

Key Take-Away

We hope that this article has assisted you in better understanding the various types of phishing scams and has provided you with some suggestions for how to avoid falling victim to these types of scams. In this day and age, data hackers are becoming increasingly sophisticated in their ability to make phishing scams appear even more legitimate, and they deserve to put forth a little extra effort into being cautious. It is not necessary to be concerned if you have fallen victim to one of these phishing scam techniques. Fortunately, you can always undo the damage by going directly to the website that we have recommended here or by simply re-launching your browser.

To summarise, maintaining vigilance and discretion is essential in order to avoid falling victim to phishing scams. While people have grown accustomed to receiving spam, phishing scams are becoming increasingly sophisticated, appearing to be extremely legitimate and targeting specific niche markets. Educating yourself on how to spot these scams will not only keep you from falling prey to them, but it will also assist you in convincing others of the dangers of falling prey to these scams – both now and in the future as well.

 

Digital transformation is more important than ever in industries today, from small to large businesses. The more digital you are and the faster your business can adapt to new technologies, the more relevant and competitive you will be.

However, many business leaders are unaware of what digital transformation entails. Is this just a fancy way of saying "move everything to the cloud" or something else entirely? Is there a specific process we must follow, or do we need to create new positions and then hire a consulting service to assist us in developing a customised framework for digital transformation?

In today's blog, we hope to provide clarity for anyone who reads this blog by answering some of the most frequently asked questions about digital transformation. So, if you're interested in learning more about digital transformation, keep reading.

In layman's terms, a breakdown of digital transformation.

One point that must be made clear to businesses is that digital transformation is not a one-size-fits-all solution. It can be difficult to pinpoint an exact definition because your digital transformation will look different compared to another company in a different industry, depending on the industry and the service they provide. However, for the purposes of definition, we could say that digital transformation is when digital technology is used in all parts of a business, changing how businesses work and how customers get value from them.

Going beyond the definition, there are times when a cultural shift within the organisation is required in order for them to constantly continue to grow, challenge, and experiment with the status quo, sometimes while being comfortable with failures along the way. For older companies, there may be times when they must abandon long-standing business processes that have become ingrained in their DNA.

A problem statement should always be the starting point for any digital transformation project.

When it comes to digital transformation, the first question you and your company should ask is, "Why?" The why is important because it defines and directs where your digital transformation can begin and what framework to employ. Examples of "why" include wanting to improve your customer experience, reducing friction, increasing productivity, or simply increasing profitability. If this is what you and your company want, it could be about taking your business to the next level by using and allowing your company to use digital technologies that weren't around many years ago.

As the owner of your company, you should be fully aware of how the world is changing and understand what the phrase "digital transformation" means in your company and its culture—whether you work in finance, agriculture, pharmaceuticals, or retail.

But why is digital transformation important?

Many businesses that have been in operation for many years have opted for digital transformation in today's digital and modern world. There could be several reasons for this, the most likely being: "If you don't, you won't survive."

Even after the recent pandemic that has been going on for a long time, a company's ability to quickly change their business chains, deal with all market pressure, and quickly adapt to changing customer expectations is very important.

Predictions of long-term changes in consumer behaviour from actual to digital as a result of the pandemic are coming true, as digital has been accelerating in almost all categories and industries. Streaming, online fitness, and food continue to be the most significant changes. On the B2B side, even though remote selling has slowed as businesses reopen, it continues to work as consumers have discovered the convenience in recent years.

Enhancing the customer experience has become a major goal – and thus a major component – of digital transformation. Client satisfaction will always be the most important factor in how well a business does.

How can I calculate the return on investment in digital transformation for my company?

To demonstrate the success of your company's digital transformation efforts, you must quantify the return on investment. That is easier said than done, however, because your digital transformation may affect multiple functions, departments, and even how your company interacts with its customers and employees.

Though it is difficult, quantifying its success is critical to its continued investment. This is because simply introducing and implementing technology isn't enough; KPIs (key performance indicators) must be established to allow you to track its effectiveness.

When assessing how well your digital transformation investments are performing, it is always best to take a holistic approach rather than a project-by-project basis. This is important to remember so that the failure of one project does not undermine all of your and your company's efforts toward digital transformation. When done this way, it also makes you more willing to take on more risks as you move forward on your digital transformation journey.

Other best practises for digital transformation should be considered as well. Among them are:

- Prioritize initial metrics.

- Develop metrics for experiments that you want to conduct in order to learn and adjust within your company.

- Finally, align your digital transformation with business outcomes: this could range from operational impact to cost impact to strategic impact.

Great! So, how can my company and I get started on the path to digital transformation?

Don't worry if all of this makes you feel hopelessly behind. Digital transformation is a huge undertaking, especially for larger, more established companies. When done correctly, it will result in a business that is more responsive to customer demands and more resilient in the fast-paced digital future.

You can email us at digital@netfusiontechnology.com for more insights and wisdom on digital transformation, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.


NFT digital marketing Con M | Digital Marketing Manager

Net Fusion Technology | Masters of Marketing Communications

Paid per click (PPC), commonly referred to as cost per click (CPC), is a form of online advertising. It's similar to digital advertising in that you only pay when someone clicks on your ad. Google Ads, Microsoft Advertising, and Amazon Advertising are all examples of pay-per-click advertising. Paid-per-click advertising has recently been adopted by social media giants including Instagram, SnapChat, and Facebook, among others.

How does it all go down, exactly?

Your company's ad will be seen by internet surfers searching for information. They'll be taken to your linked web page whenever they click on the advertisement. The term "pay per click" comes from the fact that you are only charged when a user clicks on your ad. Pay per click advertising differs from traditional forms of advertising in that you only pay when people click on your ad.

Pay-per-click (PPC) software

Google Ads, Amazon Advertising, and Semush are all options for pay-per-click advertising. Because of Google's 92 percent market dominance of the search engine business, Google AdWords is the most commonly used tool for pay-per-click advertising. Amazon advertising permits the display of pay-per-click type ads on their website/mobile application to their 300 million active visitors. Semush is best suited for firms who currently have a considerable PPC and SEO budget.

What are the perks?

Because you only pay for the ad based on the number of times it is clicked, you can control your budget using pay-per-click advertising. Because of the segmentation options available with PPC, you can be confident that your adverts will be seen by the intended population. To verify that your target audience is getting your adverts, you may monitor the analytics of the ad and see how many times it has been clicked and by whom.

Paid per click advertising is an excellent digital marketing strategy that has several advantages. If done correctly, PPC may yield excellent results in a relatively short period of time, and our professionals at Net Fusion Technology can assist you in developing a pay-per-click strategy that is tailored to your company's needs.

One of the most widely used digital marketing strategies today is affiliate marketing. In affiliate marketing, a company pays a commission to generate sales and increase brand awareness. Organisations often use affiliate marketing because of the numerous advantages it offers. 

Examining how firms might profit from affiliate marketing is an excellent place to start. Let’s look at how businesses can earn from affiliate marketing:

 

  1. Low Risk of Loss

Affiliate marketing is a low risk of loss as you only pay your affiliates for every sale that they drive. There is no set amount as a salary for them but a commission-based program such as pay per sale, lead or click.

  1. Targeted Traffic

Affiliates promote your business on their channels; often, these channels have a specific type of audience. Suppose you're a cosmetics company trying to boost sales of a new product that caters to a particular market segment. The next step is to select affiliates based in that market with potential clients that align with your target niche.

  1. Time and Cost-Effective

You will not need to spend large sums of cash and time generating marketing campaigns. Affiliates will do all that for you by simply introducing your product to their followers. Once you have set up an affiliate program and have gathered your desired number of affiliates, you will not need to spend much time managing them. Affiliate has a great return on investment (ROI).

  1. Gain Potential Clients

Through affiliate marketing, you can also gain new audiences. Your products will be discovered by many who may be your new customers. You will have access to the following of your affiliates. Sometimes you can find new markets through your affiliates, which can be highly beneficial to any type of business.

 

The greatness of affiliate marketing is like being in a win-win situation: low cost, low risk whilst gaining potential leads.

Most social media services use algorithms to curate their users' feeds based on data collected about their preferences. Social media platforms made the switch from a reverse chronologically ordered timeline to algorithms in order to improve customer experience by not bombarding them with content but rather with content that will interest them. These algorithms, however, make life difficult for businesses because they limit their reach.

Algorithms behave differently across platforms, and today we intend to investigate Instagram, Facebook, and LinkedIn in depth because these platforms are critical to businesses, particularly small businesses, in terms of lead generation and customer interaction.

INSTAGRAM

For Instagram, a platform that has always been picture-focused, the algorithm has gradually evolved to include other factors as well, but it remains true to its origins, with a strong emphasis on picture quality for algorithm visibility.

Despite the fact that Instagram is primarily a photo-sharing platform, videos are equally important because they help improve engagement, which is very important to the algorithm.

The Instagram algorithm retains some relics of the reverse-chronological timeline. As a result, your posting times are required. If you post during a time when your followers are active, your post is more likely to appear at the top of their feed.

Diverse content formats, such as stories, reels, IGTV posts, and carousels, all significantly increase engagement and help catch the algorithms' attention.

FACEBOOK

The algorithm on Facebook uses three major ranking signals: who a user interacts with, the type of post they interact with and how they interact with it, and the popularity of a post. 

This was done so that users could interact with people they knew, making a user's feed more relevant. Along with these major signals, they employ a plethora of personalized signals. This makes it difficult for businesses to get noticed by new users, so your focus should be on improving engagement with your existing followers.

The posting time is also important, with newer posts receiving the most attention.

The algorithm prefers videos that are longer than a minute in length.

Facebook has been cracking down on misleading posts, so make sure your captions are accurate for the content and avoid spreading misleading or incorrect information.

LINKEDIN

Your primary focus should be LinkedIn. If your business is B2B, and you have a presence on LinkedIn with professionals and businesses from various industries, you will undoubtedly generate leads on LinkedIn.

On LinkedIn, content from users with whom you have interacted frequently rises to the top of the feed.

The algorithm prioritizes video, particularly short videos, but not as much as it did previously

When it comes to engagement, comments are the most important factor, while shares are the least important.

Posting when your target audience is likely to be online is still an important factor for visibility and reach because the algorithm values it and LinkedIn still allows you to sort your feed in order of recency.

Now that you have mastered the fundamentals, you are ready to tackle the social media platforms and begin your marketing efforts!

Keeping in mind the algorithm is critical when making a post to any social media platform. Gaining a better understanding of social media algorithms and how to use them effectively will help you target your audience more effectively and improve the results of your marketing efforts.

For a more in-depth understanding of how SEO works, contact our digital marketers at Net Fusion Technology. They are well-versed in SEO and will be able to assist you with your digital marketing needs. If you want to learn more or have someone figure it out for you while you focus on other aspects of your business, give us a call.

Our Blog

Related Articles

Read Our Blog
Our Blog

Realted Articles

Our Insights to your Inbox

Subscription Form


    Net Fusion Technology Pty. Ltd. © Copyright 2021 All Rights Reserved.
    bubblecrosslistarrow-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram