Strong By Alex is a membership-based web app developed with the aim of providing pregnant women with easy access to light workouts tailored to their specific pregnancy timeline. Founded by Alex Gleeson, the app aims to ensure healthy pregnancies and labor through safe and effective exercises. 

Objective

The goal of the project was to create a user-friendly web app that simplifies the process of accessing suitable workouts for pregnant women. The team aimed to develop a robust platform that allows users to easily make payments, access workouts based on their pregnancy timeline, and get information on how to maintain a fitness routine during their pregnancy. 

Technical Solution

To meet the requirements of the project, the development team opted to build the web app using Laravel, a powerful PHP framework known for its scalability and extensive feature set. Laravel provided a solid foundation for creating a membership system, managing payments, and implementing user authentication. 

The app's architecture was designed to handle the challenges related to pregnancy due dates and accessing workouts. Initially, the plan was to provide workouts per trimester. However, to enhance flexibility and accommodate individual preferences, the team proposed a modification to the architecture. Instead of limiting access based on trimesters, the revised approach allowed users to access all workouts, empowering them to customize their fitness routines as needed. 

Key Features: 

1. Membership System: The app incorporated a seamless membership system, enabling users to subscribe and access the full range of workouts available. 

2. Payment Integration: A secure and user-friendly payment gateway was integrated to facilitate easy subscription payments. 

3. Workout Customization: Users could tailor their workouts to suit their specific pregnancy timeline, choosing from a diverse library of light exercises. 

4. User Authentication: Robust user authentication mechanisms were implemented to ensure the privacy and security of user data. 

Results and Impact

The development of the Strong By Alex web app yielded significant results and had a positive impact on pregnant women seeking fitness guidance. The app's user-friendly interface and comprehensive workout library garnered praise from users, enabling them to exercise at their own pace and comfort level throughout their pregnancy journey. By allowing access to all workouts instead of restricting based on trimesters, the app provided greater flexibility and customization options, empowering women to create fitness routines tailored to their unique needs. 

The Strong By Alex app successfully achieved its primary goal of simplifying workout access for pregnant women. It streamlined the process of finding and accessing light workouts, contributing to healthier pregnancies and improved labor experiences. Moreover, the app's intuitive design and seamless payment integration enhanced the overall user experience, resulting in increased user engagement and retention. 

Conclusion

Through the collaborative efforts of the development team, the Strong By Alex web app was successfully created, addressing the fitness needs of pregnant women. The app's utilization of Laravel as the underlying framework, coupled with its flexible workout customization options, has proven to be a game-changer for expecting mothers. With its positive impact on the target audience, Strong By Alex stands as a testament to the power of technology in promoting healthier lifestyles during pregnancy.