What separates the great from the good?

Whether you own a small business or a large conglomerate, it is important that your brand owns a facebook page. Owning your own social channels is the first step. But, the challenge is creating meaningful engagement through them. There are many brands that are exciting offline but have a weak presence and few social conversations online. If you want to achieve growth in with your brand, then you need to create a digital space where your consumers would enjoy creating conversations in.

Below are some tips that can help you create an engaging Facebook page:

Complete your About Information

One of the reasons a person visits a Facebook page is to gain information. Make it easy for your visitors by completing your About section with complete and correct information. This simple act of completing your About section will ensure that all who visit your page have an easy way of getting in contact with you and engaging in your products or services. Moreover, the completeness of your about information will not only provide them an easy way to contact you or learn more about your services but it will also add to your Facebook page's credibility. And, in any business, credibility is the currency of success.

Only use the best Emotion-Inducing images

The digital space is a visual experience. You should treat your Facebook as the extension of your showroom - where it is critical to put your best foot forward. The images you use on your cover photos or shared posts should be curated to showcase your brand's best qualities. Do not just use beautiful images - make your audience learn, laugh and even cry if you can with the images you choose to display.

Craft your messaging for specific target markets

Unlike traditional marketing through print media or radio and tv, Facebook marketing allows you to see the number of people who have been reached by your status updates. Whether or not they respond to your updates, you have assurance that it your target market is being reached. To create meaningful engagements with your market, it is critical to write your messages for your specific target market.

Look at how National Geographic crafted a message on the 2016's Leap Year below:

And, look at how Nike Women's messaging on health resolutions for the year:

Always respond to questions

A conversation is a two-way street. Once your page's fan base starts commenting on your Facebook posts it is critical that you keep the conversation going. Make sure to validate any of their opinions, entertain their inquiries, and, most importantly, remedy any issues or complaints.

The Clash of Clans Fan page makes sure to provide timely responses to their users:

No overnight success

The act of creating a Facebook Page is very simple, but building a great one will take time, planning and a lot of effort. You cannot expect to create your page then have an overnight following with it. Share amazing content (with great photos) and be nice to your facebook fan base; over time it will grow from good to great.

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