Videos have become a popular form of social media content over the past years. Everyone’s posting them. Roll your eyes if you wish, but there’s a reason why videos on social media have become a trend and your competitors have already realized the power of using it to engage an audience. With all the tools and marketing strategies that are available now, you will be able to create quality content. In addition, easy access to faster internet only means easy delivery of videos to your target audience.There are many reasons why you should post videos across all your social media channels, but here are the top three:

• Videos boost engagement

A person is more likely to interact with a video than a block of text, simply because watching is more entertaining than reading. Many of us are guilty of binge-watching on social media, and we are more likely able to recall what we’ve watched than what we’ve read.Videos engage a person’s visual and auditory sense through movement and noise whereas text relies on the style of writing and the specific choice of words to tell a story, to convey a feeling, to describe a product, to capture a person’s attention. Our brain is hardwired to retain visual content better than text. Our mental laziness encourages us to consume video and information that is easier to process.

• Videos provide exposure

A picture speaks a thousand words, what more video! Compelling content provides great exposure to a brand, product, service, or cause. Posting the video across social media will provide ease in conveying interesting insights and useful information whilst entertaining the viewer which would otherwise have been difficult to do with plain text. Care must only be taken not to overload the viewer with too much information. There are many different video formats to choose from to increase exposure such as sneak peeks, product reveals, customer reviews, or live videos. Others make the most of breaking news, trending topics, or social causes to spark engagement with their audience while others focus on the viewer's journey and experience through better storytelling, better video resolution, and sound.

• Videos drive results

It is always important to have a goal for every video whether it is to increase website traffic, sales, donation, or awareness. To meet that goal, viewers can be called to action by asking them to comment, like, share, subscribe, click the notification button or visit a site for more information. These in return generate quantifiable results and immediate feedback. Social media analytical tools show target audience demographic, follower growth, website traffic from videos, evaluate engagement, or calculate which campaign yields the highest ROI across all platforms. In return, these data will help to create better content for a better viewing experience to work towards a specific goal. Additionally, SEO further helps to compliment videos with captivating headlines, video descriptions, and hashtags to appear higher in search results. Create a video, engage, expose, get results, repeat. Video is the most powerful and valuable form of content and works in more ways than one in reaching your goal. You don’t even need a large budget to create it. Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business.