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3 Facebook Ads Campaign Rules You Should Never Break 

Posted September 30, 2022

Running a campaign on Facebook has been a proven way to rapidly increase traffic to a site and convert more customers online. With Facebook being one of the world’s top social media channels, its user base of millions allows you to cast a wide net and target a diverse set of audiences anytime. 

However, if you’re a marketer who has explored working with Facebook to achieve your business goals, you’re likely to be aware of how much time and money it takes to advertise on the platform, especially in highly competitive markets. 

It seems difficult, but it is possible to get ahead of your competitors – even with a minimal budget! The key is to go the extra mile in setting up processes and organizing your campaigns. Read on for three (3) rules you can follow when setting up a Facebook Ads campaign, so you can win more with less. 

1. Identify your Campaign Goals 

Small to medium businesses often find themselves in a creek without a paddle when they try to do a Facebook Ads campaign that has no proper bidding strategy and budgeting plan. And oftentimes, they might not even know they're making huge mistakes. This usually happens when companies decide to DIY instead of hiring an expert. Facebook Ads can be very effective, but only if used correctly.  

It’s impossible to manage what you don’t measure. Hence, our first tip is to identify your campaign goals before anything else, so you know you’re spending your money right. 

An advertiser’s goals can be any of the following, but we recommend sticking to one, as focus is one of the factors that can help maximize a limited advertising budget. 

Brand awareness: Get more visitors on your website or Facebook page; 
Collecting leads: Acquire information on targeted customers; 
Increasing sales: Get your audience to make purchases on your site for things such as products, paid subscriptions, digital assets, etc. 

How fast you burn your budget will be largely dependent on the goal you choose. How well you spend it is up to your processes. 

To illustrate, a brand awareness campaign could benefit a business running a seasonal promotion targeted to a large audience. This might work best only for businesses who have developed a strong brand and have made loyal customers. The only goal is to get the word out there.  

What Can You Do: 

For those who want to do their own campaign without professional help, you’re in luck. Facebook has a tool called Optimised CPM that basically helps you get the most bang out of your budget. They’ve created this tool because they know that explaining the finer points on budgeting, audience targeting, CPC (Cost Per Click), and CPM (Cost Per Impression) can be like explaining scientific facts to a climate change denier – nigh impossible. But just a caveat: big campaigns should not be done without the guidance of a professional. Optimised CPM can only do so much. 

2. Create a Landing Page for your Ad 

There are only a few campaigns that link their Facebook ads directly to their site without a landing page. And there’s a good reason why. Landing pages are vital for user education, thus creating a higher conversion rate. 

If your audience clicks on your ad and gets to your page without knowing exactly what to do, they won’t sign up, buy your stuff, or whatever it is you need them to do. It’s just common sense. Also, landing pages can be the best tool to capture data that would help your campaign be better. 

One thing to remember, however, is to prioritize essential information on landing pages you create. When we crowd information into a single page, we forgo readability and risk overwhelming a potential customer with too much information.  

Remember to highlight only the information your prospects need at the top of your landing page and leave further details that can help them decide in the lower part. This way, you’re giving them enough information to reassure them they’ve come to the right place without bombarding them with too many things at once. 

3. Know Your Audience 

Of course, this same rule applies even to traditional marketing. But with Facebook Ads, you have access to a very powerful tool called Audience Insights. With this tool, you can find out so much about the demographics you are targeting even before you blow your budget on your first ads set. 

Instead of fumbling around unknown territory, you can now find out what your market is like through data taken from your page’s current audience. This will also help you create several targeted ads for different demographics or sets of audiences. You will also be able to further optimise (using test ads) in the future, making your campaign even more powerful.  

Need Professional Help with Facebook Ads? 

Facebook is a great avenue for growing your customer base, being packed with powerful tools that can help you get to specific demographics and make engaging ads.  

By implementing best practices in crafting your campaigns, you can run low-budget campaigns that drive big results. Speak to one of our specialists today if you’re in the market for marketers with strong experience in building effective Facebook Ads campaigns.  

Most businesses rely on surveys, focus groups, and other forms of research to identify what influences the attitudes and behaviour of customers. However, in an ever-changing consumer market, surveys and focus groups tend to tap into customers’ memories and fleeting impressions, which can be unreliable factors to use in deciding how to get ahead of the competition and serve customers better. 

Want to better connect with consumers and more effectively utilise your customer data? Then you need to build a real-time research process for your marketing team to guide you in all your marketing efforts. Real-time data based on the information you collect about your target audience leads to more relevant marketing and, in turn, better marketing and business outcomes. 

What is Real-Time Research? 

Real-time research is a unique data collection method that gathers information on a customer’s experience as it is happening. In comparison to agile research or traditional market research methods, real-time research is all about the reality of a customer's experience rather than a customer’s reflection on products and services.  

It’s the need for a more accurate understanding of consumer reflections and behaviour that gave way to this approach. Most market research methods are built on statistics, while real-time methods will be driven mostly by data science. 

What are the Benefits of Using Real-Time Research? 

Our accessibility to data has greatly improved since the introduction of the Internet of Things (IoT) and big data analytics. One example is the adoption of smartphones and how it has made it easier for businesses to gather data on a consumer’s purchase habits, location, and even browsing history, on a more consistent, real-time basis. As a result, the benefits of real-time research are numerous: 

  • Getting customer insights as they happen; 
  • Unbiased results due to the spontaneous nature of real-time customer behavior; 
  • Increased research confidence due to an increased data set and sample populations. 

With real-time market research, you can collect thousands of data points around your brand, industry, competitors, or any chosen topic and punch them into an analytics platform to focus on certain demographics. 

How Can I Apply Real-Time Research Data to My Online Marketing Efforts? 

Before anything, it’s important to note that having the proper marketing software in place for your business is critical to accessing the benefits of real-time research. Not all marketing technologies are created equal. You should first look at the degree of research you want to dive into and select a marketing platform that can supply you with the tools you need for both data collection and analysis. 

If you’re set on using real-time research to direct marketing for your business, connect your preferred marketing platforms to all your interaction points with customers, whether it be SMS, email, or social media.  

Lastly, communicate your findings to the marketing team and act on them. Collecting data is one thing – analysis is another. You may choose to visualize insights through graphs and charts to better communicate them to the rest of your team. The key then for effective marketing decisions is for the team to base future activities on the data gathered. 

Use Cases for Real-Time Research in Marketing 

Businesses can use real-time research to strengthen their brand’s reputation, manage crises, and improve customer service. Some of its use cases in marketing are as follows:  

Brand Events 


Brand events include product launches and customer-facing events where content strategy, pre-approvals, media plans, hashtags, creative, and editorial calendars must be prepared in advance. Following hashtags on Twitter, for example, and jumping in on conversations surrounding them is a form of marketing based on real-time research.  

Predictive Product Recommendations 


Another relatively small but growing area of real-time research is based on predictive analytics. Amazon has long used predictive data to display recommendations to customers based on browsing and purchase history. This trend will gain momentum as data solutions become more accessible and simpler to implement. 

Keeping Up with Real-Time Research 

To stay afloat in a rapidly changing market landscape, businesses must explore new digital communication methods that can help market researchers target specific audiences more quickly, gather and analyze data and trends, and iterate more frequently. Enabling your marketing efforts with real-time data can help marketers deeply enrich and inform the dialogue they want to have with customers. 

If you’re keen to learn more about real-time research and how you can use it to gain a competitive advantage in your industry, speak to one of our marketing specialists today for a free consultation on starting your digital transformation

We hope this has been a helpful list of tips for marketing! If you need more advice on enhancing your marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

If you’re a business owner, you should know how much marketing plays a critical role to your success. One of the most popular marketing strategies for online businesses is content marketing. If you haven’t set up content marketing for your business, you might be missing out on a significant pool of audience. 

In fact, this is not just applicable to businesses but even to freelancers or any professional looking to build personal branding

Content marketing is all about creating valuable content that provides solutions to your target audience’s problems. When done correctly, it can help you build authority in your industry, increase exposure for your business, improve customer loyalty, and even generate leads and sales. 

Here are five reasons why it’s important to start building a content marketing strategy as well as why you need to produce content consistently to see results. 

Build Authority 

One of the main goals of content marketing is to help you build authority in your industry. When you become known as an expert in your field, you’ll be able to attract more customers and increase sales. 

To achieve this, you need to produce high-quality content on a regular basis. Keeping SEO in mind by incorporating high-performing keywords is a general rule you should follow, but your priority should be in providing content that makes sense. Your content should provide solutions to the problems that your target audience is facing. 

When you consistently put out good content and insights, you’ll build reputation as an authority in your industry. Customers will be more likely to trust you and buy from you. 

Garner Exposure 

Another benefit of content marketing is that it can help you increase exposure for your business. When you publish valuable content regularly that helps to solve problems for others, your chances of visibility on the internet increases. 

This increased exposure can lead to more website visitors, leads, and sales. In order to get the most exposure possible, you’ll also need to make sure that your content is optimized for search engines. Google ranks websites on their search engine result pages (SERPs) against many factors including site speed and content quality. Make sure your website performs well on these two factors to ensure your content doesn’t go to waste. 

You should also share content you publish on social media and promote it through other channels such as forums and blogs in similar fields. Creation is only one part of the strategy – allowing it to be discovered by readers who need the information is another. 

Generate Leads and Sales 

As mentioned earlier, content marketing can help you generate leads and sales. When you produce high-quality content that provides value to your target audience, they will be more likely to visit your website, subscribe to your email list, or buy from you. 

In fact, content marketing is one of the most effective ways to generate leads and sales. And the best part is that it’s a cost-effective way to market your business. 

Establish Positive Branding 

Content marketing can also help you build a strong brand for your business. When you publish valuable content consistently, it will help you create a positive image for your company. 

This positive image will make customers more likely to do business with you. In order to create a strong brand, you need to make sure that your content is consistent, useful, and relevant to your target audience. 

Increase Website Traffic 

Finally, content marketing can help you increase website traffic. When you publish valuable content regularly, it will help you attract more visitors to your website. 

This increased traffic can result in higher domain authority for your website, more eyeballs to your brand, and ultimately more leads and sales for your business. 

To get the most traffic possible, you’ll need to make sure that your content is high-quality and helpful to your target audience. Look at the range of information that your customers need and build content around them. 

Start Your Content Marketing Strategy 

Consistent content marketing is one of the most important things businesses and professionals can do to grow their brand and increase exposure online. 

One of the best ways to start is to set up a website blog so you always have control over it. However, it can also be done via LinkedIn articles or even through Medium for individuals who don’t want to build up a website. 

If you’re not already taking advantage of content marketing, it’s time to start. The idea is to be consistent in doing it even if it means once a week. If you need help developing a content strategy and writers to execute, feel free to contact us today to speak to one of our content specialists.

 

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Introduction: What is Social Media Marketing?

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One of the most popular trends seen today is marketing done through social media. It enables businesses to increase their brand awareness to new heights by disseminating their information to the individuals who are most interested in the products or services they provide. Because marketing on social networking sites is now possible for free, a growing number of organisations are beginning to integrate social media marketing into their day-to-day operations. This is one reason why so many people are using social networking sites. The concept of "social media marketing" could appear to be difficult, but in reality, it's quite simple. It's as simple as using social media platforms to market your company and brand in a way that's appropriate for the objectives you have set for yourself. The use of social media marketing by businesses is an excellent approach to spread awareness of their brand and generate excitement about the goods or services they offer.

Marketing on social media platforms provides companies with an excellent opportunity to develop meaningful connections with their clientele while also ensuring that these exchanges take place in an environment that is risk-free and private. It is what enables you to connect with your target audience, which is something that cannot be accomplished with the use of email alone. Platforms like Facebook and other social networking sites are crucial because they allow you to create relationships rapidly and exchange valuable content with prospects in real time. This makes these sites important platforms.

However, is there anything more that we should be aware of? In order to assist your company in thriving in the digital realm, we are going to elaborate on the things that you need to know about social media marketing in today's world.

How to Create a Social Media Marketing Strategy for Your Business

Social media is a powerful marketing tool that can be used to promote your business. It has the potential to reach millions of people and bring in new customers.

A social media marketing strategy is a plan that outlines what you will do on social media and how you will measure success. You need to write it down so you can stay on track and keep up with what's working and what's not.

There are numerous factors to consider when developing an efficient social media strategy. Before initiating a campaign, you should identify your intended audience, the campaign's objectives, and the message you wish to convey. It is also essential to create a plan so you can evaluate the effectiveness of your campaign.

Here are some guidelines for developing a social media marketing strategy that will assist you in achieving your objectives:

1. Start with research

Before you can build a successful social media marketing strategy, you must understand what is currently succeeding and why. You should also examine your audience's demographics, interests, and preferred brand interaction methods. This can be accomplished by conducting research on:

-The competition

- What types of content perform well in this space (images vs. videos vs. text)

- How much time people spend on different platforms (Facebook vs. Instagram vs)

2. Identify your goals

Once you've determined what works best for your audience and how they prefer to consume material on each platform, it's time to determine how many followers/engagements/etc. you'd like to acquire over the next year or so. These objectives must be detailed (e.g., 100 new followers per week), measurable (e.g., a 10% increase in post engagement), and attainable.

3. Craft a strategy towards your content

The next step is to design a strategy outlining how you intend to go about conducting your campaign. What kind of content do you plan to create in the future? What is the frequency of the updates? Which operating systems will it be available for? Before beginning any kind of campaign, you need to give careful consideration to all of these questions. 

Doing so will allow you to ensure that the campaign is carried out efficiently and effectively reaches the target audience without wasting time or money on steps or materials that aren't necessary. You have to create the information on your website in a way that will make it interesting to the people you intend to read it. To ensure that people will want to share your material with their loved ones and friends, you need to make sure that the information you provide is both entertaining and pertinent.

 Make sure that everyone who contributes to the creation of the content is aware of what they are doing and that they collaborate on aspects such as the time and distribution of the content.

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How to Create an Effective Social Media Campaign

Social media campaigns are an excellent approach to reach consumers and prospective customers. They can be utilised for marketing, customer service, and numerous other applications. But how can one develop a successful social media campaign?

The social media platforms provide the ideal environment for developing a successful campaign. However, if you aren't sure what you're doing, it might be a complete and utter waste of both your time and your money.

Follow these steps to ensure that your social media campaign is as successful as it possibly can be:

1. Ensure that your marketing initiatives on social media are consistent with everything else that you do in relation to your marketing activities. If they are not, they will not be effective!

2. You shouldn't only make posts about yourself or your product or service; instead, you should interact with other users. In order to keep the conversation continuing, you should both ask and answer their questions.

3.Keep it honest and authentic! Try not to pretend to be someone else or that everything is great if you want to keep your consumers from seeing through you.

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What are the Best Tools for Managing Your Social Media Accounts?

The use of social media has permeated every aspect of modern culture. We employ it in advertising, socialising, and information gathering. It's also been used as a method of handling administrative tasks including customer support, internal communications, and recruitment.

The prevalence of social media in today's culture makes it challenging to keep up with it all. Thankfully, there are a number of resources available that can streamline and simplify everything from planning content to analysing results.

Finding the right social media management tool can be challenging if you're just getting started. We've compiled a list of the best social media management apps out there right now:

1. Buffer

Over three million people use Buffer, making it one of the most widely adopted social media management platforms. In addition to allowing you to schedule posts in advance across numerous accounts, they also provide analytics on the performance of each individual post to help you better tailor future updates.

2. Sprout Social

When compared to Buffer, Sprout Social is similar in many ways, but it also includes an analytics package that shows you which posts did well and which did not, so you can make adjustments moving forward. Furthermore, it has customer relationship management (CRM) capabilities to let your team work together more efficiently in managing many social network accounts simultaneously (like an office manager might do).

3. Hootsuite

Hootsuite facilitates the administration of several social media platforms. You may monitor consumer feedback by monitoring many streams at once. You can make posts, check for responses, arrange messages, and look over statistics. Time-saving social media tactics like this are used by companies like Coca-Cola and Sony Music. The app simplifies the process of keeping tabs on several accounts by letting you create a profile for each one. View and interaction counts for your posts are publicly available. This allows you to tailor your content to specific demographics. You may learn from the past successes and failures of your content with Hootsuite's analytics tools.

Different tools will work better for different people, so the best way to figure out which one is right for you is to try them out and see which ones work best for you!

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Conclusion

You need to be aware of a number of important things, one of the most important of which is that businesses are spending more money on social media than they did the previous year, not less. The Internet is, in most respects, the most significant technological advance of the preceding half-century. There aren't many people that would argue with what's being said here. Because of this, it should not come as a surprise that almost every industry and organisation has been forced to make significant adjustments to the marketing strategies they employ in this new era of connectivity; even conventional businesses that operate out of brick and mortar locations now have an online presence.

This doesn't surprise me because it's so convenient. Because of social media, it is now possible to communicate with virtually all people instantly, from any location, without exerting any additional effort and at no expense. I have no doubt that the existence of this fact alone has a significant impact on the rise in expenses.

The practise of marketing through social media consists of a wide variety of subfields and only gets more complex with each passing day. You can, however, master the skill of using this marketing channel if you have the appropriate direction and remain persistent. This will allow you to genuinely transform your organisation and the opportunities to grow revenue.

Being an essential part of modern businesses, digital marketing can involve a variety of tasks. A digital marketer’s function may include preparing content for multiple channels and engaging with a company’s audience on different platforms, apart from coming up with campaign strategies.  

It’s easy to get caught up in a frenzy and miss critical points for improvement with a tight schedule. Ultimately, the key to improving productivity lies in getting organised — but where can busy digital marketers start? We’ve gathered 5 ways your digital marketing team can spend less time on execution, and more on building for growth. 

 

Tip #1: Always Start with a Project Plan 

A project plan helps you spend less time on a project by keeping you on track. Considering the possibility of revisions and day-to-day activities, having an effective plan helps set reasonable deadlines and keep your workload under control.  

For every project, write down a plan on a piece of paper, a document, or a worksheet – wherever it’s easier for you to keep track of things. Keep it simple. A good marketing plan consists of the following: 

  • User Profile – Helps you understand the customers you aim to serve. By refining your target users, you create a reference for any marketing activity you plan, ensuring each step is decided on with the right information.
  • Objectives – It's easier to work with a goal in mind! For smaller businesses, business and marketing objectives are often the same, such as increasing revenue or improving conversions. However, not all objectives have to be financial. Many factors (such as engagement on social media) may not directly affect your bottom line but are important indicators of how your brand is doing. Including measurable and realistic objectives in your plan helps you track progress and plan for the next steps to take.
  • Budget – Again, keep it simple. You don’t have to create a financial plan covering a full fiscal year. Enumerating the estimated costs associated with achieving your objectives is all you need. The costs may involve fees for outsourcing skills, publishing ads, to investing in tools you’ll need to adopt.

 

Tip #2: Setup Automation 

In his book, Peak Performance, author and speaker Tony Robbins compares running a business to playing a piano. In both instances, the result is dependent on consistent, deliberate practice. If you’re a beginner at your craft, performing minor tasks repeatedly yields positive results. Once you’ve mastered the basics, however, it’s time to stop doing things manually and start automating systems to produce consistently positive results. 

This wisdom can be applied to marketers already looking to grow a business. Marketing professionals can benefit from automating minor tasks to be able to focus on other aspects of their responsibilities in a business. It saves time, money, and even creative juice; and it’s beneficial to consumers.

Many digital marketers choose to automate social media activities by using tools like Hootsuite or Buffer. Automatically collecting email information from leads can also be set up in Google Ads and Facebook advertising campaigns, allowing you to populate your database for email marketing without doing the manual work. 

There’s plenty of automation tools in the market designed for different needs. To make the most of your time in a day, explore which activities you’re spending the most time on and see if you can automate the smaller tasks involved in each one. 

 

Tip #3: Invest in Tools 

Consequently, automating your tasks may involve subscription costs for tools you wish to use. Investing in tools may not be limited to automation—there are paid technologies that benefit customers more than marketers, such as chatbots and customer relationship management systems (CRMs).  

When considering investing in tools, remember that the cost of marketing should be weighed by the quality of the results users receive from it. Businesses that understand that providing an excellent customer experience at all points of the buyer's journey tend to generate higher profits and build customer loyalty.  

Having said this, it is worth investigating which aspects of the business could benefit from the integration of new technologies. For example, an eCommerce business could boost digital marketing efforts with an automated help desk like Zoho. This works in two ways. One, it allows customers to get the information they need even after working hours. Secondly, a tool like Zoho allows users to categorize inquiries, generating a summary of issues that the business can study to improve its products and services. 

 

Tip #4: Collect and Analyse Data 

One of the best ways to understand what consumers want is to analyse existing customer data. Amazon collects data from its customers through its app and website. This allows managers to understand how different promotions affect sales and customer loyalty. Furthermore, Amazon also collects data from suppliers and competitors to make effective decisions in business growth. We see efficiency in Amazon’s operations because it collects data from customers and makes sound decisions based on that data. 

Doing the same for your business or your marketing campaigns can also help reduce the time spent planning and executing, because data provides you with a clear starting point. If you’re just starting out on a project, make sure you have systems for collecting data in place. You can do this manually or you can integrate tools into your processes to generate actionable reports in seconds. 

 

Tip #5: Outsource Skills

Outsourcing talent has enabled marketers to scale their projects quickly since they don’t need to hire and train additional staff every time they need something done. While outsourcing can be a difficult decision when considering quality of work against costs, the benefits far outweigh the drawbacks when done correctly. 

Whether it’s graphic design or content writing that you need for a project, the key is to partner with a freelancer or agency with a good track record of working with clients in the same industry as yours. You’ll need a team that understands the common pain points experienced by similar businesses and has developed an effective approach to these issues.  

Another factor to consider when outsourcing skills is cross-functionality. On a limited budget, you might want to work with a freelancer with multiple skills to save you time and money. For bigger projects, pairing up with an agency could be the more practical option, as agencies can not only help you manage a project, but also employ teams of skilled workers in development, design, or writing who can pick up on any task with their experience.  

 

Spend More Time Strategising and Less Doing 

Digital marketing is a broad field that requires a lot of time and skills. To stay on top of all your marketing activities, it’s essential to get organised and seek help if you need it. Once you’ve mapped out your goals, consider outsourcing or investing in tools to pave the way for the next phases of your project.  

We hope this has been a helpful list of tips in digital marketing productivity! If you need more advice on enhancing your digital marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

The importance of search engine optimisation (SEO) in digital marketing has been hammered into your head, no doubt hundreds of times. To what extent, though, do you understand search engine optimisation? Even if you have a general idea of what it is, you might not fully understand its importance and what it can bring to your business.

Search engine optimisation is important if you want to build long-term brand awareness, reach more people, and make more profit. For each business with a website, SEO is a necessity, regardless of how much or how little competition there is. If you are a startup, investing in SEO would also be helpful because it is difficult for new businesses to gain brand recognition and visibility in their first few years.

So, search engine optimisation is vital to your website and we, at Net Fusion Technology, give you a clear breakdown of its key importance.

1. Visibility and Rankings

One of the most significant roles of SEO is improving visibility, which means making it simpler for prospects to find you when they search for anything you have to offer. Your ranking is directly linked to how visible you are. Research has shown that out of the top five results that appear in the search engine are most likely to be selected. SEO helps you rank higher in the search engines and get more visibility online. This makes potential customers more likely to visit your site and buy something from you.

It's important to improve your organic page ranking because the higher you rank on a search engine results page (SERP), the more likely it is that people will see you and click through to your site.

2. Growth

SEO is essential to the growth of your brand. When a website is optimised properly, it increases its chances of getting visitors and, ultimately, earning income. After discovering your website via a search engine, people are more likely to talk about it on other social media platforms like Facebook, LinkedIn, Instagram, and the likes.

3. It Builds Good Experience Among Website Visitors

The usability of your website may be improved by investing a lot of time and effort into producing excellent content and optimising it for search engines on each page of your website, which is another reason why SEO is so important. Because of this, the experience that the customer has is streamlined and satisfying. For instance, the more time your website takes to load, the more people leave your website and the less money you make.

4. Authority

Search engines place a higher value on pages with high Page Authority (PA) scores because of the growing importance of user experience on the web. If your website has authority, it is likely reliable, of high quality, relevant, and useful. Higher scores indicate greater credibility; scores range from 1 to 100.

5. Increases Your Web Traffic and Engagement Rate

One of the main aims of SEO is to boost website traffic, and this is achieved by improving a site's visibility and rating. Search engine optimisation (SEO) is the process of improving a website's visibility in search results so that it appears higher on the search engine's results page—ideally, at the top. In addition, it is likely that users will spend more time browsing your website if it contains relevant and useful material that corresponds to the searcher's intent. This, in turn, may result in an increased number of conversions and an increased return on investment (ROI).

This begs the question: Should You Be Using SEO?

Yes, really! Search engine optimisation (SEO) is an analytical, planned strategy to improve your company's online marketing and its overall online presence. In the long run, investing in SEO will benefit your company, so it's time well spent to learn more about it. Optimization for search engines requires extensive thought and planning. It's a tricky procedure that's always evolving.

If you need help with your search engine optimisation, don't hesitate to contact us.

There is no way to succeed in digital marketing without a solid SEO team behind you. Get in touch with us right away if you have any inquiries regarding search engine optimisation (SEO) and how it may help your business thrive.

If you're ready to get started on your SEO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

Social media is the buzzword of our decade.  There is a good reason for this. It has the potential to fundamentally alter our communication and business models if we allow it to. It is one of the methods of conducting business communication in a more general sense. The purpose of this paper is to discuss the significance of social media in business communication in greater detail. By providing a brief introduction to social media, defining it from a business perspective, testing the importance of social media from various perspectives, and finally providing an outline on how to apply it on a daily basis, the author successfully completes his or her mission.

In business processes, communication is critical to the success of the operation. It contributes to the closer bonding of people. As a result of the introduction of social networking sites, businesses and their customers or target audiences can communicate more quickly, easily, and efficiently. It also assists businesses in gaining valuable insights into their respective markets. When it comes to communication between businesses and their customers or audiences, social media is a great tool. Businesses in this day and age rely heavily on social media for their marketing and promotion strategies because it provides them with a platform through which they can reach their targeted audience at a low cost.

An important goal of this article is to provide information about why businesses should consider using social networking sites and how businesses can benefit from utilising social media to communicate with customers and employees. The following are some illustrations of its advantages and the significance it has for today's businesses.

Improve Brand Recognition

Every day, the average person has exposed to thousands of advertisements and marketing messages. When faced with that kind of competition, it is impossible to stand out, but social media offers a way to cut through the noise and stand out. Brand exposure and recognition can be increased through the use of effective content on your social media channels.

People who have seen your products or services on social media are more likely to spend more money on them. The presence of your brand on social media makes it easier for customers to recall you over competitors who do not have a significant online presence.

And when they remember you and associate positive experiences with your business, they are more likely to return in the future because they have placed their trust in you — rather than someone else — with their hard-earned money.

More Inbound Traffic

Social media is a fantastic tool for increasing the number of people who visit your website and promoting your brand. In terms of social media, the best part is that you can share your own content and increase your website's traffic, or you can share content from other websites that are relevant to your business and develop relationships with the people who run those websites.

If you have an email list, social media makes it simple to encourage your subscribers to follow you on social media, where they will be exposed to even more of your content. If you do not have an email list, social media makes it easy to start one.

Better Search Engine Rankings

Your business website's search engine ranking can be improved with the help of social media. Your ability to reach a greater number of customers will increase if you have a higher ranking.

Websites that are not linked to other websites are generally ignored by search engines, which is a good thing. When you use social media platforms, on the other hand, you have the option of linking your website to various profiles and pages on those platforms. As a result, it provides search engines with more reasons to consider your website when ranking websites.

Higher Conversion Rates

One of the most significant advantages of social media communication is the increase in conversion rates. If you are not familiar with the term, "conversion rate" is a way of describing the number of people who have been exposed to your brand and have taken the action you want them to take. If you have an e-commerce website, this could be something as simple as browsing through a page or making an online purchase (these are called micro-conversions). Alternatively, it could be as simple as visiting your website after clicking on a sponsored post or advertisement (called macro-conversions).

The importance of increasing leads and conversion rates is self-evident: the greater the number of people who become aware of your brand, the greater the likelihood that those individuals will convert into customers. Conversion rates will vary depending on the industry, the size and type of business, as well as the methods and costs of advertising employed. Although the average conversion rate for search ads across all industries was 3.75 percent, according to WordStream's AdWords performance grader report for the first quarter of 2017, the figure had steadily increased over the previous three years (the average in 2013 was 2.70 percent). In a similar vein, Google shopping ads saw an average conversion rate of 1.91 percent in 2016, a significant improvement from 1.16 percent in 2013. In comparison, display ads saw a conversion rate of 0.89 percent, video ads saw 0.84 percent, and shopping campaigns saw 0.77 percent in 2016, making micro-conversions all the more important when it comes to social media marketing strategies!

More Brand Authority

Building credibility and trust with your audience through a strong social media presence is a great way to get their attention. Each time someone clicks on a link in one of your tweets or likes one of your Facebook posts, they are expressing their approval of the work you are doing.

The greater the amount of content you publish, the greater the level of trust your audience will have in you. Why? Because if you are consistently putting out valuable information, it indicates that you know what you are doing and that you are someone who should be listened to and respected.

People are also more likely to have confidence in your brand if they hear positive feedback about it from others about the same brand. The inclusion of hashtags, which allow readers to see all of the posts associated with a particular topic or theme, is a simple way to accomplish this goal.

Better Customer Satisfaction

For communicating with customers, social media is an excellent tool. You can answer questions from them, offer solutions to their problems, and provide them with additional information about your company. It also provides you with the opportunity to solicit their feedback—social media provides a forum for you and your customer base to communicate and discuss a variety of topics pertaining to the company as a whole. You will be able to develop better products and services that will meet their requirements as a result of this.

Social media is an excellent tool for connecting with your customers, allowing you to share information, gather feedback, and strengthen your relationships with them over time.

Social media is an excellent tool for connecting with your customers, allowing you to share information, solicit feedback, and strengthen your relationships with them over time.

The more you communicate with your customers through social media, the more they will feel a sense of belonging to your company. The stronger the relationship you have with your customers, the more likely it is that they will return to you in the future and recommend your company to their friends and colleagues.

In addition to allowing you to share information about your company, social media provides you with an opportunity to learn what your customers think about what you are doing. Customers may post questions on social media sites such as Facebook or Twitter, which you can respond to quickly and easily. Customers can also provide feedback – whether positive or negative – through social media, which can be useful in helping to improve products or services.

Social media is here to stay for the foreseeable future. It has become a standard part of business communication, and it is here to ensure that your company receives the widest possible exposure across a variety of social media platforms, including Facebook and Twitter. Because the majority of people are on at least one of these platforms (Facebook, Twitter, Instagram, etc.), the success of your product marketing campaign will depend on how effectively you use the various mediums available.

The emergence of social networking sites has ushered in a new era of communication that is nothing short of revolutionary.

While initially restricted to their own virtual boundaries, social networks have now spread throughout the world and have become an integral part of our everyday lives. It is becoming increasingly important for businesses to have a presence on social media because it allows them to engage with their customers while also providing them with an opportunity to promote their brands by establishing connections with their target audience.

The truth is, while many people believe that digital marketing and sales are two completely different things, the reality is that they share a great deal of similarities. They both require careful targeting to relevant audiences as well as the identification of opportunities with prospects and customers, among other things. They both require an in-depth understanding of what works and what does not when it comes to conversions, as well as the ability to deliver results on a consistent basis.

Digital marketing and sales are like two halves of the same coin in terms of their importance. Actually, they are like two different coins, but they share a lot of characteristics in common as well. Either way, whether it is through email or social media posts, they are both about connecting with people and developing relationships. When it comes to understanding what products customers want and need, they both rely on the same information, which is information about their habits, behaviours, and preferences collected from various sources.

This means that in order to provide customers with the best possible experience, a strong digital sales team must collaborate closely with their digital marketing colleagues.

In a company's overall strategy, digital marketing and digital sales are two important components. If you think of marketing and sales as two sides of the same coin, it may be easier to understand them. Marketing is the "heads," and sales is the "tails."

People are drawn to your product or service because of the marketing efforts you have put in place. Customers are made aware that they have a need or desire, and then you demonstrate to them how your product or service can meet that need or desire This is accomplished through various channels such as advertising, online promotions, social media, content marketing, and others. The goal of marketing is to introduce people who would be interested in purchasing your product or service to that product or service—this is referred to as a "warm" lead in the marketing industry.

A sale is closed when you have convinced a potential customer to purchase what you are offering. This is known as closing a sale in the business world. Sales can take place in person, over the phone, via email (referred to as e-mail outreach), and in other ways as well. The ultimate goal of sales is to convert those warm leads into paying customers by closing the deal.

Customer retention efforts (also known as customer support) are closely related to both digital marketing and digital sales because they are the ways in which you continue to provide value after a sale has been completed.

One might think that, in the age of digital marketing and sales, it is more important than ever to keep the two distinct from one another (or, at least, minimally entwined). However, this is not the case.

Here are some example as to why both are alike.

Digital marketing and sales are both process-oriented activities.

Digital marketing and sales are both activities that are focused on the process.

The process should be followed by marketers and salespeople in order to identify their ideal customers, understand their needs, create content to demonstrate how they can solve the customer's problems, and finally close the sale.

Sales process is a multi-step approach to turning leads into customers that is defined by the sales process model as a whole. It begins at the top of the funnel with awareness and interest, progresses through consideration and intent, and finally culminates in conversion at the bottom.

In a similar vein, digital marketing is a process that is focused on reaching potential customers through digital channels such as search engines and social media. The steps are as follows: develop a strategic plan, create content, publish content, and measure results; analyse data from results; and optimise processes and procedures.

Digital marketing and sales are both activities that are centred on the customer and are focused on the customer.

Both digital marketing and sales are concerned with attracting customers to a product or service as well as keeping them loyal to the brand. Digital marketing is concerned with making a product or service relevant to potential and existing customers by generating interest in the product or service through a variety of content, such as blogs, social media posts, landing pages, and other forms of online communication. Sales interacts more directly with customers, assisting them in identifying the most appropriate product for their needs and then completing the purchase.

In addition, digital marketing and sales are both based on the same goal: completing a transaction. Marketing aims to attract new customers and drive traffic to a company's products or services, whereas sales is responsible for managing that traffic and converting it into revenue. Both departments rely on the same data, but they approach it in a different manner.

When it comes to marketing, data is collected at the top of the funnel, which is the point at which potential customers begin their journey to becoming actual customers. Information from the bottom of the funnel is used to make sales decisions because these leads have progressed into customers and require more sophisticated management.

Marketing makes use of data to create campaigns that draw in traffic and influence buyers' decisions. When leads are generated, sales uses data to nurture them through their purchase journey, with the goal of converting them into actual customers and then managing those customers in a way that increases brand loyalty and encourages repeat business.

Digital marketing and sales both require, in order to be successful, a high degree of information and data management.

When it comes to business, digital marketing and sales are two of the most information- and data-driven tasks you can undertake. Those who are successful in digital marketing and sales understand that data is king: it allows you to get to know your audience, make informed decisions about your campaigns, and track the effectiveness of those campaigns.

If you want to be successful in your digital marketing and sales efforts, you must have a strong understanding of information management and data management. Each must employ both effective processes and the appropriate tools in order to achieve success.

In order to be effective, marketing must collect data from a variety of sources, manage and organise it, analyse it, and use it effectively. Sales is also responsible for data management, but it is more concerned with applying insights gained from that data to help close deals more quickly and effectively.

Even though both marketing and sales are information-intensive professions, the two are fundamentally different in their approaches. Marketing is primarily concerned with the generation of leads through various channels such as social media, content creation, SEO/SEM, email campaigns, online advertisements (both PPC and CPM), events, and so on. Sales is not involved in the creation or management of any of these channels; rather, their responsibility is to close deals with the leads generated by marketing and other departments.

Both digital marketing and sales are inextricably intertwined when creating a digital marketing and sales strategy.

It is the efficient management of data, as well as the ability to interpret valuable insights, that is critical to the success of a digital marketing and sales strategy.

Both digital marketing and sales require planning prior to execution.

Both digital marketing and sales require meticulous planning before they can be successfully implemented.

In the digital marketing space, this means taking the time to understand your audience, the goals of your company, and the metrics that will be used to determine your level of success. Following a clear understanding of where you are starting from, where you are going, and what success looks like, you can devise a strategy to help you achieve your goals. Then it is just a matter of putting the plan into action!

Sales is similar in that you must first understand what distinguishes your product from the competition before taking any action. What is it about your product that makes it a worthwhile purchase for customers? What difference does it make in people's lives? What are the advantages of using it? The answers to these questions will help you begin developing a strategy for how to present your product in an engaging and interesting manner for prospective customers.

Digital marketing and sales are two of the most important aspects of any business—at least once it is up and running. It is these two functions that are responsible for driving traffic to your website or landing page and convincing them to either purchase something from you or fill out a form (which will enable your sales team to follow up with them).

Both of these areas necessitate extensive planning before they can be implemented. For example, you must determine which platforms are the most effective for disseminating your message, what the most effective messaging is, and how you will keep track of all the data generated by those activities.

Both digital marketing and sales require the use of metrics for measuring success.

Metrics are used in both digital marketing and sales to drive decisions.

When you are in the business of digital marketing, you need to be able to evaluate the effectiveness of your campaign. Reach, unique visitors, and conversion rate are examples of key performance indicators (KPIs). If these are not the right ones for your company, you will need to identify other metrics that indicate effectiveness.

Sales is also metric-driven, but in a different way than other departments. There are sales goals, revenue targets, and benchmarks that can be used to determine whether or not your department is performing well. And, as with digital marketing, it is up to you (or your team) to determine which metrics are most important and to evaluate progress in light of those metrics.

The effectiveness of digital marketing is measured through the use of metrics to ensure that the intended target audience is reached. In order to determine how effective their campaigns are at closing deals with customers, sales can use the same metrics, or additional metrics, as in marketing. Both digital marketing and sales use metrics that are similar to one another, such as website traffic and click-through rates, but they also differ in some important ways. Digital marketing measures the impact of its efforts through the use of unique visitor data, whereas sales measures the lifetime value of a customer to track the effectiveness of marketing campaigns.

Metrics are required for both digital marketing and sales in order to evaluate their effectiveness.

Both digital marketing and sales require continuous learning.

Learn as much as you can about digital marketing and sales, because as technology advances, so do the strategies that marketers and salespeople use to reach their target audiences.

New platforms are being developed, new features are being added, new strategies are being implemented, and new trends are forming.

Continual learning is required for both digital marketing and sales success. Sales representatives must keep abreast of market trends and best practises in their industry, as well as the impact of new products or services on their organization's bottom line, in order to be effective. Similar to this, marketers need to understand how to optimise their campaigns based on the performance metrics that are returned by their analytics tools to be successful.

It is possible that some of these changes will be minor—for example, Twitter now offers the option to save draughts. And some of them may be more significant than others, such as Facebook's new algorithm for displaying posts in your news feed.

However, regardless of the size of the change, remaining at the forefront of it all can mean the difference between reaching your target audience and completely missing out on opportunities altogether.

Our guess is that you are thinking, "Wow, that sounds like a lot of effort." However, this does not have to be the case! Providing you know where to look, you will be able to find a plethora of resources that will keep you up to date on the most recent trends and strategies for marketing and selling in the digital age.

One of the primary reasons why digital marketing and sales have become more similar is that they are both based on data. Both of these disciplines are critical components of the business process, both of which can be measured relatively easily, and both of which deal with customers. It is only logical that they would adopt some of the same procedures as they have done previously.

When you stop to think about it, the parallels between digital marketing and sales are fairly obvious. Both roles rely on web traffic and communication, which means that they have a lot in common in terms of characteristics. They are both forward-thinking, relationship-based professions with a wide range of opportunities for advancement and specialisation. Another thing that digital marketing and sales have in common is that they each have their own set of advantages and disadvantages. However, there is one more thing that these two have in common: the majority of people are terrible at them. The majority of people are hopeless when it comes to digital marketing and sales in one way or another. Unfortunately, this is just the nature of these two fields, which are still in their infancy and are still relatively new to the public. The industry will always have something new to learn and plenty of room to grow in terms of both knowledge and experience. If you get started right away, you have a good chance of becoming a successful marketer or salesperson (or both).

The bottom line is that there are numerous parallels between digital marketing and sales, including the fact that both are cost-effective, both rely on creativity, and both have the potential to be extremely profitable. Apart from having sound strategy in place, you will need excellent analytical skills as well as solid Internet marketing knowledge if you want to be successful in either field.

Beginner’s Guide to Instagram Content & Marketing

It is essential for a person who owns a business to remain current on the most latest developments in the field of marketing. And one of the social media channels that is currently gaining the greatest traction is Instagram. Connecting with your customers and sharing material that will pique their interest on this social media platform is a fantastic approach to achieve these goals. In this introductory tutorial, we'll show you how to generate and promote content on Instagram that will contribute to the expansion of your company.

In addition to that, we will share with you some pointers on how to expand your audience and make the most of this effective marketing tool. By the end of this guide, you'll be ready to start using Instagram to grow your business!

 

1. Creating a Content Strategy

Content strategy is critical for every social media site, but it is of particular importance on Instagram because of its visual nature. In order to succeed on Instagram, your material needs to be well-targeted and meticulously managed, as there are more than a billion active users. Setting goals is the first step in developing an Instagram content strategy. Using Instagram, what are you hoping to accomplish in the long run? You may begin to generate material that is in line with your objectives as soon as you have a firm grasp of them. When developing your content strategy, keep your target audience in mind as well. What is the target audience for your Instagram profile? Do you know what kind of content they're interested in? Make sure to keep these questions in mind when you're creating and posting material to your Instagram account. You can ensure that your Instagram account reaches its maximum potential by developing a well-thought-out content strategy.

 

Setting Objectives

Setting objectives for your Instagram account is one of the most important things you can do to ensure the success of your content strategy. If you don't have any specific goals in mind, it might be challenging to gauge your progress and figure out whether or not your hard work is paying off. When it comes to establishing goals, it is essential to be as explicit as is humanly possible. For instance, rather than merely stating that you want to grow the number of people who follow you, you could instead make it your mission to attract 100 new followers every single month. When you have determined your goals, you can go on to developing a content strategy that will help you achieve those objectives. This plan may include the number of times you post, the hashtags you use, and other elements. You can assure the success of your Instagram account by taking the time to plan out your goals and create a content strategy that is both efficient and effective.

 

2. Consider your audience

It is essential to take into consideration your followers when you work on the content plan for your Instagram account. When it comes to maximising the potential of your Instagram account, content strategy is essential. If you take the time to identify your ideal customers, you'll be able to create content that not only appeals to them but also contributes to the accomplishment of your professional objectives.

For instance, if you run a clothing store aimed at millennials, you should prioritise the production of posts that are both aesthetically pleasing and bring attention to the most recent fashion trends. If, on the other hand, you are a B2B company whose customers are corporate decision-makers, you should place your primary emphasis on writing educational blogs that demonstrate your mastery of your field. You can design a successful Instagram strategy that assists you in achieving the outcomes you desire by first gaining a knowledge of your audience and then adapting the content you post to reflect that understanding.

 

3. Develop a content plan

Content is everything on Instagram. That is why it is critical to have a content strategy in place before you begin posting. This will assist you in staying organised and ensuring that your content is on target.

Creating a content plan for your Instagram account is an excellent approach to guarantee that your content is consistent with your overall marketing objectives. Consider what type of material you want to publish, how frequently you want to post, and what you want each article to accomplish when developing your content strategy. It can be beneficial to develop content pillars, or themes, to act as the cornerstone for your content strategy. If you sell health and wellness items, for example, your content pillars may be healthy recipes, lifestyle suggestions, or interviews with experts in the sector. After you've created your content pillars, brainstorm particular content ideas for each one. Then, plan when and how you will distribute this content. You can ensure that your Instagram account is purposeful and engaging by taking the time to create a content plan.

 

4. Know when to post

It is essential to be aware of the optimal posting times on Instagram if you want to get the most out of your account. When it comes to social media, timing is everything, and this maxim holds especially true for a visual network such as Instagram. When is the greatest time to post on Instagram? That answer is going to change depending on a variety of things, including the type of content you share and the audience you have. However, there are certain general recommendations that you can adhere to in order to make sure that you are reaching the greatest number of people possible. When individuals are more likely to be actively looking through their feeds during the day, which is during the day, the optimal time to post on Instagram is during the day. You should also avoid conducting business around big holidays and on weekends, as consumers are less likely to be online during these times. You may increase the likelihood that as many people as possible will view your articles by laying out your material in advance and paying attention to the time of when they are published.

 

5. Leverage user-generated content

The success of your business on Instagram depends on the quality of your content. Your content strategy can benefit from the power of user-generated content (UGC). In the context of user-generated content (UGC), this refers to content developed and shared by individuals rather than organisations or corporations. Photos, videos, and reviews can all be included here. In fact, 84% of individuals say they trust user-generated content (UGC) more than traditional advertising.

As a business, how can you benefit from user-generated content? There are several ways to do this. You might begin by encouraging your customers to post images and videos of your product in action. Showing off your product in a real-world context is a terrific method to demonstrate its functionality to potential buyers. You can also repost user-generated content (UGC) from time to time, as long as you have the creator's permission. This is a terrific approach to keep your clients engaged while also providing them with new content on a regular basis. Finally, whenever you are able, respond to user-generated content (UGC). Customers feel appreciated when they are thanked and praised.

 

 

 

There is no way around the requirement of investment in order to maintain a significant presence on Instagram. The actual question is how much time you are prepared to invest, as well as how much money you are willing to invest in various other aspects of social networking. It is up to you to decide how much time you want to invest in nurturing an Instagram account; however, if you want to see the kinds of returns that many businesses are getting on the site, putting in more work is an absolute requirement.

The important thing is to make sure that both your profile and the material you post on Instagram are aimed towards selling your company. Additionally, this is where your creative ability comes into play, and happily, the options are virtually limitless.

 

Have you been ignoring email marketing, the most effective marketing strategy available? If this is the case, it is time to stop and think! Email marketing is those two small words you have probably heard repeatedly but never put into practise. What do you think? It is still not too late. You simply need to understand what you are doing before diving in.

Email marketing is probably the least-used marketing strategy available to small businesses today. Consider this: you own your email list and can communicate with anyone at any time. Your competitors, as well as Amazon, Google, and any other external company do not have access to your email list. Email is intimate and direct; recipients appreciate the sense that the person sending them emails is genuinely interested in them and their interests.

When in doubt, email marketing remains the most effective method of reaching your target audience. Whether you are looking to attract or convert leads, or simply grow your list of loyal customers, email marketing offers a plethora of tools to help you boost engagement and sales.

That is why email marketing has remained one of the most effective methods of communicating with current and potential customers for so long. Even in this day and age of social media, online advertisements, and an abundance of distractions, it works!

Email marketing is not limited to large brands and corporations. Indeed, it is one of the most effective strategies for a small business to gain new customers, build brand awareness, and stay top of mind with existing customers. I will discuss why email marketing is critical, who should do it, how to get started, and other strategies you can use to ensure your email marketing efforts are both professional and profitable in this guide.

Email Marketing Campaigns - A Step-by-Step Guide on how to do it

When discussing digital marketing, one of the most critical metrics to consider is the return on investment (ROI). This also holds true for email marketing. According to the Direct Marketing Association, email marketing has a return on investment of $40 for every dollar spent. While email marketing offers numerous benefits—effective lead generation, nurturing leads to sales, and high engagement rates—and is a cost-effective method of reaching your target audience, it does have some drawbacks. That is why it is critical to approach email marketing strategically.

To assist you in getting started with your own email marketing campaign, I have put together a step-by-step guide to creating and implementing a successful campaign that will help you achieve your goals.

If you are looking for a simple, step-by-step guide to creating a successful email marketing campaign, we have got you covered.

1. Identify your intended audience

Email marketing is an excellent method of communicating with your audience, and when done correctly, it can significantly increase brand awareness and engagement.

However, how do you begin? Create a buyer persona and an email strategy to get started. A buyer persona is a semi-fictional representation of your ideal customer or audience, based on market research and actual customer data. Consider their interests, their stage in the buyer's journey, the goals that drive their behaviour, how you can assist them in achieving those goals, and the content they find valuable when creating this persona.

While a buyer persona can assist you in better understanding your audience, an email strategy will help you develop your campaign. The strategy should define the campaign's objectives (brand awareness, engagement, and sales), define the campaign's target audience (buyer persona), establish KPIs, and define an editorial calendar outlining the types of content that will be shared via email.

2. Create a new email list or use an existing one

"What exactly do I need to know more about email marketing campaigns?" you might wonder at this point. "How do I get started?"

The answer is straightforward: it all comes down to the list. When you are starting from scratch, you will want to think about how you can get people to give you their email addresses without being too pushy about doing so. Consider the following scenario: if you have a Facebook page for your company, you could easily ask your followers to sign up for your mailing list in a post. If you do not already have a Facebook page for your company, it might be a good idea to consider adding one as part of your overall marketing strategy.

In the event that you already have a list of email addresses and are simply looking to expand it, you can use tools such as Google Analytics or Facebook Insights to determine where your potential customers might be hanging out on social media or other websites. In marketing, this is referred to as demographic targeting, and it involves looking at specific demographics (such as age, gender, or location) in order to narrow down your audience and increase the likelihood that they will be interested in what you have to offer. Once you have done that, try posting something relevant on those platforms with a call-to-action that encourages people to join your mailing list.

3. Create Great Content

In order to create excellent content, you must first understand what your target audience believes about your product or service. What are the sources of their distress? What is it that they are concerned about? This information will assist you in crafting an e-mail that speaks directly to them in a way that no one else can understand or replicate.

Before you can start creating content for your email marketing campaign, you must first determine what kind of relationship you want to establish with the recipient. Are you attempting to sell a product to them, or are you simply sharing information with them? The tone you use will vary depending on your objectives.

Select the main character for your emails, such as the company or the customer, and write the email around that character. Making use of different pronouns, such as "we" and "I," allows you to alter the tone of your message and the way it is received.

After that, think about how the content will fit into your overall marketing strategy and plan. Is it part of a larger series of communications that will continue indefinitely? Is there anything else you think I should know that will help me understand what you are saying?

Finally, think about how you want to structure your message, including where and how often you want to use links, images, and call-to-action buttons, and how you want to convey that structure.

These steps can assist you in creating excellent content for an email marketing campaign so that your subscribers will look forward to hearing from you again in the future!

And here's a bonus tip: In any email marketing campaign, A/B testing is a critical part of the process. It is an excellent tool for evaluating the effectiveness of various subject lines and email body content. Depending on the size of your client's audience, you may need to repeat the experiment several times before you obtain statistically significant results. If you prefer a sequential approach rather than a simultaneous approach, you can introduce a new variant each time, rather than comparing two at the same time, and this will allow you to tweak the experiment design.

4. Send your emails at the right time and day

When running a high-return campaign, it is critical to send your emails at the appropriate time of day and at the appropriate frequency.

But when is the best time and day to do this?

How to find out is as follows: Analyze the information you have.

There are generally a few patterns that emerge when you examine the data of who opened your email and when they did so, according to our research. At specific intervals or on specific days of the week, you will notice an increase in activity. If you want to get consistent results, use those patterns to send your next batch of email messages.

If you are unsure of the best times and days to send your message, we recommend sending a test message to one percent of your mailing list to find out. Once you have observed their reactions, you can narrow down your target audience based on what they appear to respond to the most positively (and really listen to them!). Then, send out more emails to those individuals—but this time, make sure to include everyone!

You may be focusing on the wrong things when it comes to email marketing. Each time you send an email, you should ask yourself, "Did my previous campaign work?" and examine the campaign's metrics. However, that is not the only question you should be asking—you should also inquire as to why your results were as they were.

5. Analyze what worked and what didn't work

It is not sufficient to check your inbox and determine whether your open rate was high or low. This can indicate that something is not working, but it cannot specify what is not working.

It is critical to consider whether your subject line, sender name, or preheader text offended recipients. Additionally, you should consider whether the email's copy was confusing or off-putting in any way.

To begin, you will want to analyse your campaign data. Following that, you will need to develop a strategy based on the data.

Finally, make a change in accordance with your strategy. You can experiment with various changes to determine how they affect your metrics. Bear in mind that some metrics are more critical than others; therefore, they should be monitored more closely.

After completing this process for each of your email campaigns, you will have a firm grasp on what works and what does not for your business. And then what? There is no end to the possibilities!

In short, you must analyse what worked and what did not work along the way so that you can begin to develop a pattern of what works and what does not work for your audience.

Why Companies are Investing in Email Marketing

Marketing is a dynamic field, and the latest trend appears to be a return to the early days of email marketing. Recently, businesses have increased their investment in email marketing campaigns as a means of communicating with customers and driving sales. This could be because they are seeing positive results from their efforts or because they simply want to get back to basics and concentrate on a more traditional mode of communication.

Whatever the reason, there is no doubt that email marketing is a highly effective strategy for businesses seeking to connect with customers in an increasingly crowded digital space.

However, with email marketing, you can ensure that your customers receive the message you intend—and you will not have to worry about it vanishing into the ether if someone with more followers shares something concurrently.

Additionally, email marketing has an advantage over social media in that it allows for greater customization. You can segment customers according to their preferences and send them personalised messages soliciting feedback and inviting them to participate in special promotions.

Finally, email marketing is becoming more automated than ever—which means you can spend less time managing campaigns and more time on what matters most: running your business!

Therefore, why are businesses investing in email marketing at a higher rate than ever before? The answer is straightforward: it works!

Start Sending Out Emails Today and Watch Your Business Grow!

We understand how critical it is for you to be able to reach clients in a variety of ways. Email marketing is a low-cost method of developing relationships with customers and increasing revenue.

Especially because so many people are already on their phones and computers throughout the day, email marketing can be extremely effective. Sending out emails is incredibly simple, and the return on investment is substantial.

Email marketing is a fantastic way to stay in touch with your customers and to introduce them to new products or services. When they receive an email from you, they will feel valued and appreciated, and this will only encourage them to purchase more of your products or services in the future. Furthermore, you can use this information to create future offers that are specifically tailored to them!

Start sending out emails today or just email us at digital@netfusiontechnology.com or call us at +61 2 9089 8875 to schedule a free consultation about your company's email marketing.

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