In the digital age, advertising is no longer limited to traditional mediums like television, radio, or print. YouTube, the world's largest video-sharing platform, has emerged as a powerful advertising platform that small and medium-sized businesses can leverage to reach a wider audience. With over 2 billion monthly active users and 1 billion hours of video watched daily, YouTube offers businesses the ability to showcase their products or services to a vast and engaged audience.
Over the recent years, YouTube has come up with features for the benefit of advertisers, such as advanced targeting options and cost-effective pricing models, YouTube advertising has evolved from a social media for videos to an effective way for businesses of all sizes to increase brand awareness, generate leads, and boost conversions. In this article, we will explore the advertising potential of YouTube for small to medium-sized businesses and how they can leverage it to grow their brand.
For businesses, this increase in investment provides a unique opportunity to showcase their products or services to a broader audience through video ads. With video content becoming increasingly popular among consumers, businesses that can create high-quality and engaging video ads have a greater chance of capturing the attention of their target audience and standing out in a crowded marketplace.
Additionally, video ads can be targeted to specific demographics, interests, and behaviors, which can help businesses reach the right people at the right time, increasing the chances of conversion and ultimately driving revenue growth.
In today's digital age, consumers are increasingly turning to video content to learn about and engage with brands. For small to medium-sized businesses, this represents a significant opportunity to engage with their customers and build brand loyalty through high-quality, engaging video content.
By incorporating video content into their marketing strategy, small to medium-sized businesses can create a more interactive and engaging experience for their customers. This can be achieved through a variety of video formats, such as product demonstrations, explainer videos, behind-the-scenes glimpses, and customer testimonials, among others. Furthermore, providing customers with valuable, entertaining, and informative content allows businesses to build stronger relationships with their audience, increasing the chances of repeat business and positive word-of-mouth recommendations.
With video consumption on the rise, small businesses have a unique opportunity to create engaging video content that captures the attention of their target audience. This can be achieved through a variety of video formats, such as product demos, behind-the-scenes glimpses, customer testimonials, and explainer videos, among others.
This increasing trend of daily video consumption is expected to have a positive impact on small businesses. By creating engaging video content and leveraging social media and other marketing channels, small businesses can pursue their goals, whether it be increasing their brand awareness or driving customer engagement, ultimately leading to increased revenue and growth.
While some may feel intimidated by the prospect of creating video content, owners and marketers just need to sit down and see where they can fit. By understanding their audience, identifying their unique selling proposition, and creating engaging and informative video content, small businesses can create a strong brand presence on YouTube and attract new customers. Whether it's through product demos, how-to guides, or behind-the-scenes glimpses, there are endless opportunities for small businesses to create compelling video content and establish a presence on YouTube.
Setting up a video marketing strategy for YouTube can seem daunting at first, but with the right approach, it can be a highly effective way for businesses to connect with their target audience and drive growth. Here's a guide to help you get started:
In conclusion, YouTube has emerged as a powerful tool for small businesses looking to expand their reach and grow their customer base. With the increase in daily video consumption, it's no surprise that businesses are turning to YouTube as a way to reach their target audience.
The best part is that there are so many ways to repurpose video content, making it a cost-effective way to promote your business across multiple platforms. From social media to email marketing, there are countless opportunities to get your video content in front of your target audience. With a solid video marketing strategy in place, small businesses can build brand awareness, increase customer engagement, and ultimately drive growth and revenue. By leveraging the power of YouTube, businesses of all sizes can create compelling video content that resonates with their audience and drives results.
If you're looking to leverage the power of video marketing to grow your business, we're here to help! Our team of experts has years of experience in video content creation and can assist you with every step of the process, from planning your content strategy to promoting your videos. We take pride in our ability to create high-quality, engaging, and informative videos that resonate with your target audience and drive results. We're always happy to chat and provide guidance on how we can help you achieve your marketing goals. Let's create amazing video content together!
With the swift technological revolution happening, digital marketing is becoming increasingly important for businesses of all sizes. As consumers become more reliant on digital channels for their information and purchase decisions, businesses need to make sure they are staying ahead of the curve. It has become essential to keep up with digital marketing trends to keep up with competition.
2023 is going to be a big year for businesses changing up their marketing efforts as we see a shift in customer behavior and preference. To help you stay ahead, here are some digital marketing trends that businesses can expect to see in the next year.
There's a high chance that Augmented Reality (AR) is going to be one of the hottest marketing trends of 2023. With technology becoming more and more advanced, businesses are finding new and innovative ways to use AR to engage with their customers. From marketing campaigns to product demonstrations, AR is being used in a variety of ways to create unique and interactive experiences. And with the holiday season just around the corner, we're sure to see even more creative uses of AR in the months to come. So if you're looking for a marketing edge this year, don't sleep on AR.
It's no secret that chatbots have been increasing in popularity in recent years. And it's not hard to see why. Chatbots are a digital marketing trend that can save businesses time and money while also providing a personal touch that builds customer relationships. In fact, it's estimated that by 2023, more than 80% of businesses will be using chatbots. That's an increase of almost 30% from 2020. So, if you're not already using chatbots, now is the time to start. They're only going to become more popular in the coming years, so you might as well get ahead of the curve.
If you've been keeping an eye on the type of content that goes around nowadays, you might have noticed that the internet is becoming more and more personalized. From tailored ads to customized news feeds learned by an algorithm, we are increasingly seeing content that has been specifically designed for us as individuals. This trend is only set to continue, as businesses increasingly turn to personalization as a way to stand out from the competition. In a world where we are bombarded with information from all sides, personalized content gives us a much-needed respite. It allows us to filter out the noise and focus on the things that are truly relevant to us. As more and more businesses adopt this approach, personalized content will become the norm, rather than the exception.
If you thought data privacy was only a concern for Facebook and Google, think again. As digital marketers gather more and more data on consumers, data privacy is becoming a top priority for businesses across industries. In fact, it's being called the "new black" of digital marketing, and it's expected to be one of the biggest trends of 2023. So what does this mean for businesses? For starters, they'll need to be more careful about how they collect and use data. They'll also need to provide clearer explanations about why they're collecting data and what they plan to do with it. Finally, they'll need to be transparent about any data breaches that occur. In other words, businesses will need to put their customers' privacy first if they want to stay ahead of the curve in 2023.
We are on the cusp of a new era in computing, one in which artificial intelligence and machine learning will play a central role. These technologies are already beginning to transform our world, and their impact is only going to grow in the years to come. There are many potential applications for AI and machine learning, from helping us to find new cures for diseases to improving the efficiency of our factories. However, there are also some risks associated with these technologies. As they become more powerful, they could potentially be used for military or other coercive purposes. We need to ensure that we develop these technologies responsibly, so that they can be used to improve our lives without jeopardizing our safety.
2019 was a big year for influencer marketing. We saw the rise of micro-influencers, authenticated user-generated content, and even nano-influencers. But what does 2023 have in store for influencer marketing? If the past is any indication, we can expect to see continued growth in this area. Here are three trends that we anticipate will shape the future of influencer marketing:
1. Greater focus on authenticity: In 2023, brands will be looking for influencers who are authentic and relatable. They want partnerships that feel genuine and organic, rather than forced or fake. This shift is being driven by changes in social media platforms like Instagram, which is cracking down on inauthentic content. As a result, we expect to see more brands working with everyday people who have a genuine connection to their product or service.
2. Increased use of user-generated content: User-generated content (UGC) is one of the most powerful tools in an influencer's arsenal. Not only is it authentic and relatable, but it's also highly shareable. We expect to see more brands leveraging UGC in their influencer marketing campaigns in 2023. This could take the form of featuring customer photos and videos on an influencer's feed, hosting giveaways that encourage fans to share their own UGC, or even partnering with an influencer who creates original UGC around your brand.
3. Greater diversity among influencers: In 2023, we expect to see a greater diversity of voices represented in influencer marketing campaigns. Brands are becoming more aware of the power of inclusion and are seeking out influencers who reflect the diversity of their target audience. This trend is being driven by a growing recognition of the importance of inclusion and representation among consumers, especially millennials and Gen Z'ers. As a result, we anticipate seeing more campaigns that feature diverse influencers from a variety of backgrounds and perspectives.
Well, there you have it - six digital marketing trends that we think will be big in 2023. But don't just take our word for it! Start planning your strategy now and see for yourself how these trends can help grow your business. If you need a little help getting started, reach out to us today to speak to one of our marketing specialists. We would be more than happy to provide guidance as you cook up your plan for next year.
Running a campaign on Facebook has been a proven way to rapidly increase traffic to a site and convert more customers online. With Facebook being one of the world’s top social media channels, its user base of millions allows you to cast a wide net and target a diverse set of audiences anytime.
However, if you’re a marketer who has explored working with Facebook to achieve your business goals, you’re likely to be aware of how much time and money it takes to advertise on the platform, especially in highly competitive markets.
It seems difficult, but it is possible to get ahead of your competitors – even with a minimal budget! The key is to go the extra mile in setting up processes and organizing your campaigns. Read on for three (3) rules you can follow when setting up a Facebook Ads campaign, so you can win more with less.
Small to medium businesses often find themselves in a creek without a paddle when they try to do a Facebook Ads campaign that has no proper bidding strategy and budgeting plan. And oftentimes, they might not even know they're making huge mistakes. This usually happens when companies decide to DIY instead of hiring an expert. Facebook Ads can be very effective, but only if used correctly.
It’s impossible to manage what you don’t measure. Hence, our first tip is to identify your campaign goals before anything else, so you know you’re spending your money right.
An advertiser’s goals can be any of the following, but we recommend sticking to one, as focus is one of the factors that can help maximize a limited advertising budget.
• Brand awareness: Get more visitors on your website or Facebook page;
• Collecting leads: Acquire information on targeted customers;
• Increasing sales: Get your audience to make purchases on your site for things such as products, paid subscriptions, digital assets, etc.
How fast you burn your budget will be largely dependent on the goal you choose. How well you spend it is up to your processes.
To illustrate, a brand awareness campaign could benefit a business running a seasonal promotion targeted to a large audience. This might work best only for businesses who have developed a strong brand and have made loyal customers. The only goal is to get the word out there.
For those who want to do their own campaign without professional help, you’re in luck. Facebook has a tool called Optimised CPM that basically helps you get the most bang out of your budget. They’ve created this tool because they know that explaining the finer points on budgeting, audience targeting, CPC (Cost Per Click), and CPM (Cost Per Impression) can be like explaining scientific facts to a climate change denier – nigh impossible. But just a caveat: big campaigns should not be done without the guidance of a professional. Optimised CPM can only do so much.
There are only a few campaigns that link their Facebook ads directly to their site without a landing page. And there’s a good reason why. Landing pages are vital for user education, thus creating a higher conversion rate.
If your audience clicks on your ad and gets to your page without knowing exactly what to do, they won’t sign up, buy your stuff, or whatever it is you need them to do. It’s just common sense. Also, landing pages can be the best tool to capture data that would help your campaign be better.
One thing to remember, however, is to prioritize essential information on landing pages you create. When we crowd information into a single page, we forgo readability and risk overwhelming a potential customer with too much information.
Remember to highlight only the information your prospects need at the top of your landing page and leave further details that can help them decide in the lower part. This way, you’re giving them enough information to reassure them they’ve come to the right place without bombarding them with too many things at once.
Of course, this same rule applies even to traditional marketing. But with Facebook Ads, you have access to a very powerful tool called Audience Insights. With this tool, you can find out so much about the demographics you are targeting even before you blow your budget on your first ads set.
Instead of fumbling around unknown territory, you can now find out what your market is like through data taken from your page’s current audience. This will also help you create several targeted ads for different demographics or sets of audiences. You will also be able to further optimise (using test ads) in the future, making your campaign even more powerful.
Facebook is a great avenue for growing your customer base, being packed with powerful tools that can help you get to specific demographics and make engaging ads.
By implementing best practices in crafting your campaigns, you can run low-budget campaigns that drive big results. Speak to one of our specialists today if you’re in the market for marketers with strong experience in building effective Facebook Ads campaigns.
Most businesses rely on surveys, focus groups, and other forms of research to identify what influences the attitudes and behaviour of customers. However, in an ever-changing consumer market, surveys and focus groups tend to tap into customers’ memories and fleeting impressions, which can be unreliable factors to use in deciding how to get ahead of the competition and serve customers better.
Want to better connect with consumers and more effectively utilise your customer data? Then you need to build a real-time research process for your marketing team to guide you in all your marketing efforts. Real-time data based on the information you collect about your target audience leads to more relevant marketing and, in turn, better marketing and business outcomes.
Real-time research is a unique data collection method that gathers information on a customer’s experience as it is happening. In comparison to agile research or traditional market research methods, real-time research is all about the reality of a customer's experience rather than a customer’s reflection on products and services.
It’s the need for a more accurate understanding of consumer reflections and behaviour that gave way to this approach. Most market research methods are built on statistics, while real-time methods will be driven mostly by data science.
Our accessibility to data has greatly improved since the introduction of the Internet of Things (IoT) and big data analytics. One example is the adoption of smartphones and how it has made it easier for businesses to gather data on a consumer’s purchase habits, location, and even browsing history, on a more consistent, real-time basis. As a result, the benefits of real-time research are numerous:
With real-time market research, you can collect thousands of data points around your brand, industry, competitors, or any chosen topic and punch them into an analytics platform to focus on certain demographics.
Before anything, it’s important to note that having the proper marketing software in place for your business is critical to accessing the benefits of real-time research. Not all marketing technologies are created equal. You should first look at the degree of research you want to dive into and select a marketing platform that can supply you with the tools you need for both data collection and analysis.
If you’re set on using real-time research to direct marketing for your business, connect your preferred marketing platforms to all your interaction points with customers, whether it be SMS, email, or social media.
Lastly, communicate your findings to the marketing team and act on them. Collecting data is one thing – analysis is another. You may choose to visualize insights through graphs and charts to better communicate them to the rest of your team. The key then for effective marketing decisions is for the team to base future activities on the data gathered.
Businesses can use real-time research to strengthen their brand’s reputation, manage crises, and improve customer service. Some of its use cases in marketing are as follows:
Brand events include product launches and customer-facing events where content strategy, pre-approvals, media plans, hashtags, creative, and editorial calendars must be prepared in advance. Following hashtags on Twitter, for example, and jumping in on conversations surrounding them is a form of marketing based on real-time research.
Another relatively small but growing area of real-time research is based on predictive analytics. Amazon has long used predictive data to display recommendations to customers based on browsing and purchase history. This trend will gain momentum as data solutions become more accessible and simpler to implement.
To stay afloat in a rapidly changing market landscape, businesses must explore new digital communication methods that can help market researchers target specific audiences more quickly, gather and analyze data and trends, and iterate more frequently. Enabling your marketing efforts with real-time data can help marketers deeply enrich and inform the dialogue they want to have with customers.
If you’re keen to learn more about real-time research and how you can use it to gain a competitive advantage in your industry, speak to one of our marketing specialists today for a free consultation on starting your digital transformation.
We hope this has been a helpful list of tips for marketing! If you need more advice on enhancing your marketing efforts, drop us a message to speak to a specialist who can guide your first steps.
If you’re a business owner, you should know how much marketing plays a critical role to your success. One of the most popular marketing strategies for online businesses is content marketing. If you haven’t set up content marketing for your business, you might be missing out on a significant pool of audience.
In fact, this is not just applicable to businesses but even to freelancers or any professional looking to build personal branding.
Content marketing is all about creating valuable content that provides solutions to your target audience’s problems. When done correctly, it can help you build authority in your industry, increase exposure for your business, improve customer loyalty, and even generate leads and sales.
Here are five reasons why it’s important to start building a content marketing strategy as well as why you need to produce content consistently to see results.
One of the main goals of content marketing is to help you build authority in your industry. When you become known as an expert in your field, you’ll be able to attract more customers and increase sales.
To achieve this, you need to produce high-quality content on a regular basis. Keeping SEO in mind by incorporating high-performing keywords is a general rule you should follow, but your priority should be in providing content that makes sense. Your content should provide solutions to the problems that your target audience is facing.
When you consistently put out good content and insights, you’ll build reputation as an authority in your industry. Customers will be more likely to trust you and buy from you.
Another benefit of content marketing is that it can help you increase exposure for your business. When you publish valuable content regularly that helps to solve problems for others, your chances of visibility on the internet increases.
This increased exposure can lead to more website visitors, leads, and sales. In order to get the most exposure possible, you’ll also need to make sure that your content is optimized for search engines. Google ranks websites on their search engine result pages (SERPs) against many factors including site speed and content quality. Make sure your website performs well on these two factors to ensure your content doesn’t go to waste.
You should also share content you publish on social media and promote it through other channels such as forums and blogs in similar fields. Creation is only one part of the strategy – allowing it to be discovered by readers who need the information is another.
As mentioned earlier, content marketing can help you generate leads and sales. When you produce high-quality content that provides value to your target audience, they will be more likely to visit your website, subscribe to your email list, or buy from you.
In fact, content marketing is one of the most effective ways to generate leads and sales. And the best part is that it’s a cost-effective way to market your business.
Content marketing can also help you build a strong brand for your business. When you publish valuable content consistently, it will help you create a positive image for your company.
This positive image will make customers more likely to do business with you. In order to create a strong brand, you need to make sure that your content is consistent, useful, and relevant to your target audience.
Finally, content marketing can help you increase website traffic. When you publish valuable content regularly, it will help you attract more visitors to your website.
This increased traffic can result in higher domain authority for your website, more eyeballs to your brand, and ultimately more leads and sales for your business.
To get the most traffic possible, you’ll need to make sure that your content is high-quality and helpful to your target audience. Look at the range of information that your customers need and build content around them.
Consistent content marketing is one of the most important things businesses and professionals can do to grow their brand and increase exposure online.
One of the best ways to start is to set up a website blog so you always have control over it. However, it can also be done via LinkedIn articles or even through Medium for individuals who don’t want to build up a website.
If you’re not already taking advantage of content marketing, it’s time to start. The idea is to be consistent in doing it even if it means once a week. If you need help developing a content strategy and writers to execute, feel free to contact us today to speak to one of our content specialists.
Why not hand it up to the pros while you walk the dog, pick up the kids, and arrange a weekend getaway?
We've helped hundreds of businesses like yours increase sales in weeks.
Start prioritising your business today!
keywords: social media marketing, social media strategy, social media campaign
One of the most popular trends seen today is marketing done through social media. It enables businesses to increase their brand awareness to new heights by disseminating their information to the individuals who are most interested in the products or services they provide. Because marketing on social networking sites is now possible for free, a growing number of organisations are beginning to integrate social media marketing into their day-to-day operations. This is one reason why so many people are using social networking sites. The concept of "social media marketing" could appear to be difficult, but in reality, it's quite simple. It's as simple as using social media platforms to market your company and brand in a way that's appropriate for the objectives you have set for yourself. The use of social media marketing by businesses is an excellent approach to spread awareness of their brand and generate excitement about the goods or services they offer.
Marketing on social media platforms provides companies with an excellent opportunity to develop meaningful connections with their clientele while also ensuring that these exchanges take place in an environment that is risk-free and private. It is what enables you to connect with your target audience, which is something that cannot be accomplished with the use of email alone. Platforms like Facebook and other social networking sites are crucial because they allow you to create relationships rapidly and exchange valuable content with prospects in real time. This makes these sites important platforms.
However, is there anything more that we should be aware of? In order to assist your company in thriving in the digital realm, we are going to elaborate on the things that you need to know about social media marketing in today's world.
Social media is a powerful marketing tool that can be used to promote your business. It has the potential to reach millions of people and bring in new customers.
A social media marketing strategy is a plan that outlines what you will do on social media and how you will measure success. You need to write it down so you can stay on track and keep up with what's working and what's not.
There are numerous factors to consider when developing an efficient social media strategy. Before initiating a campaign, you should identify your intended audience, the campaign's objectives, and the message you wish to convey. It is also essential to create a plan so you can evaluate the effectiveness of your campaign.
Here are some guidelines for developing a social media marketing strategy that will assist you in achieving your objectives:
Before you can build a successful social media marketing strategy, you must understand what is currently succeeding and why. You should also examine your audience's demographics, interests, and preferred brand interaction methods. This can be accomplished by conducting research on:
- What types of content perform well in this space (images vs. videos vs. text)
- How much time people spend on different platforms (Facebook vs. Instagram vs)
Once you've determined what works best for your audience and how they prefer to consume material on each platform, it's time to determine how many followers/engagements/etc. you'd like to acquire over the next year or so. These objectives must be detailed (e.g., 100 new followers per week), measurable (e.g., a 10% increase in post engagement), and attainable.
The next step is to design a strategy outlining how you intend to go about conducting your campaign. What kind of content do you plan to create in the future? What is the frequency of the updates? Which operating systems will it be available for? Before beginning any kind of campaign, you need to give careful consideration to all of these questions.
Doing so will allow you to ensure that the campaign is carried out efficiently and effectively reaches the target audience without wasting time or money on steps or materials that aren't necessary. You have to create the information on your website in a way that will make it interesting to the people you intend to read it. To ensure that people will want to share your material with their loved ones and friends, you need to make sure that the information you provide is both entertaining and pertinent.
Make sure that everyone who contributes to the creation of the content is aware of what they are doing and that they collaborate on aspects such as the time and distribution of the content.
keywords: social media marketing strategy, how to create a social media marketing plan
Social media campaigns are an excellent approach to reach consumers and prospective customers. They can be utilised for marketing, customer service, and numerous other applications. But how can one develop a successful social media campaign?
The social media platforms provide the ideal environment for developing a successful campaign. However, if you aren't sure what you're doing, it might be a complete and utter waste of both your time and your money.
Follow these steps to ensure that your social media campaign is as successful as it possibly can be:
1. Ensure that your marketing initiatives on social media are consistent with everything else that you do in relation to your marketing activities. If they are not, they will not be effective!
2. You shouldn't only make posts about yourself or your product or service; instead, you should interact with other users. In order to keep the conversation continuing, you should both ask and answer their questions.
3.Keep it honest and authentic! Try not to pretend to be someone else or that everything is great if you want to keep your consumers from seeing through you.
keywords: how to create a successful campaign, how to create a successful campaign on facebook
The use of social media has permeated every aspect of modern culture. We employ it in advertising, socialising, and information gathering. It's also been used as a method of handling administrative tasks including customer support, internal communications, and recruitment.
The prevalence of social media in today's culture makes it challenging to keep up with it all. Thankfully, there are a number of resources available that can streamline and simplify everything from planning content to analysing results.
Finding the right social media management tool can be challenging if you're just getting started. We've compiled a list of the best social media management apps out there right now:
Over three million people use Buffer, making it one of the most widely adopted social media management platforms. In addition to allowing you to schedule posts in advance across numerous accounts, they also provide analytics on the performance of each individual post to help you better tailor future updates.
When compared to Buffer, Sprout Social is similar in many ways, but it also includes an analytics package that shows you which posts did well and which did not, so you can make adjustments moving forward. Furthermore, it has customer relationship management (CRM) capabilities to let your team work together more efficiently in managing many social network accounts simultaneously (like an office manager might do).
Hootsuite facilitates the administration of several social media platforms. You may monitor consumer feedback by monitoring many streams at once. You can make posts, check for responses, arrange messages, and look over statistics. Time-saving social media tactics like this are used by companies like Coca-Cola and Sony Music. The app simplifies the process of keeping tabs on several accounts by letting you create a profile for each one. View and interaction counts for your posts are publicly available. This allows you to tailor your content to specific demographics. You may learn from the past successes and failures of your content with Hootsuite's analytics tools.
Different tools will work better for different people, so the best way to figure out which one is right for you is to try them out and see which ones work best for you!
keywords: best tools for managing your accounts, best tools for managing your facebook account
You need to be aware of a number of important things, one of the most important of which is that businesses are spending more money on social media than they did the previous year, not less. The Internet is, in most respects, the most significant technological advance of the preceding half-century. There aren't many people that would argue with what's being said here. Because of this, it should not come as a surprise that almost every industry and organisation has been forced to make significant adjustments to the marketing strategies they employ in this new era of connectivity; even conventional businesses that operate out of brick and mortar locations now have an online presence.
This doesn't surprise me because it's so convenient. Because of social media, it is now possible to communicate with virtually all people instantly, from any location, without exerting any additional effort and at no expense. I have no doubt that the existence of this fact alone has a significant impact on the rise in expenses.
The practise of marketing through social media consists of a wide variety of subfields and only gets more complex with each passing day. You can, however, master the skill of using this marketing channel if you have the appropriate direction and remain persistent. This will allow you to genuinely transform your organisation and the opportunities to grow revenue.
Being an essential part of modern businesses, digital marketing can involve a variety of tasks. A digital marketer’s function may include preparing content for multiple channels and engaging with a company’s audience on different platforms, apart from coming up with campaign strategies.
It’s easy to get caught up in a frenzy and miss critical points for improvement with a tight schedule. Ultimately, the key to improving productivity lies in getting organised — but where can busy digital marketers start? We’ve gathered 5 ways your digital marketing team can spend less time on execution, and more on building for growth.
A project plan helps you spend less time on a project by keeping you on track. Considering the possibility of revisions and day-to-day activities, having an effective plan helps set reasonable deadlines and keep your workload under control.
For every project, write down a plan on a piece of paper, a document, or a worksheet – wherever it’s easier for you to keep track of things. Keep it simple. A good marketing plan consists of the following:
In his book, Peak Performance, author and speaker Tony Robbins compares running a business to playing a piano. In both instances, the result is dependent on consistent, deliberate practice. If you’re a beginner at your craft, performing minor tasks repeatedly yields positive results. Once you’ve mastered the basics, however, it’s time to stop doing things manually and start automating systems to produce consistently positive results.
This wisdom can be applied to marketers already looking to grow a business. Marketing professionals can benefit from automating minor tasks to be able to focus on other aspects of their responsibilities in a business. It saves time, money, and even creative juice; and it’s beneficial to consumers.
Many digital marketers choose to automate social media activities by using tools like Hootsuite or Buffer. Automatically collecting email information from leads can also be set up in Google Ads and Facebook advertising campaigns, allowing you to populate your database for email marketing without doing the manual work.
There’s plenty of automation tools in the market designed for different needs. To make the most of your time in a day, explore which activities you’re spending the most time on and see if you can automate the smaller tasks involved in each one.
Consequently, automating your tasks may involve subscription costs for tools you wish to use. Investing in tools may not be limited to automation—there are paid technologies that benefit customers more than marketers, such as chatbots and customer relationship management systems (CRMs).
When considering investing in tools, remember that the cost of marketing should be weighed by the quality of the results users receive from it. Businesses that understand that providing an excellent customer experience at all points of the buyer's journey tend to generate higher profits and build customer loyalty.
Having said this, it is worth investigating which aspects of the business could benefit from the integration of new technologies. For example, an eCommerce business could boost digital marketing efforts with an automated help desk like Zoho. This works in two ways. One, it allows customers to get the information they need even after working hours. Secondly, a tool like Zoho allows users to categorize inquiries, generating a summary of issues that the business can study to improve its products and services.
One of the best ways to understand what consumers want is to analyse existing customer data. Amazon collects data from its customers through its app and website. This allows managers to understand how different promotions affect sales and customer loyalty. Furthermore, Amazon also collects data from suppliers and competitors to make effective decisions in business growth. We see efficiency in Amazon’s operations because it collects data from customers and makes sound decisions based on that data.
Doing the same for your business or your marketing campaigns can also help reduce the time spent planning and executing, because data provides you with a clear starting point. If you’re just starting out on a project, make sure you have systems for collecting data in place. You can do this manually or you can integrate tools into your processes to generate actionable reports in seconds.
Outsourcing talent has enabled marketers to scale their projects quickly since they don’t need to hire and train additional staff every time they need something done. While outsourcing can be a difficult decision when considering quality of work against costs, the benefits far outweigh the drawbacks when done correctly.
Whether it’s graphic design or content writing that you need for a project, the key is to partner with a freelancer or agency with a good track record of working with clients in the same industry as yours. You’ll need a team that understands the common pain points experienced by similar businesses and has developed an effective approach to these issues.
Another factor to consider when outsourcing skills is cross-functionality. On a limited budget, you might want to work with a freelancer with multiple skills to save you time and money. For bigger projects, pairing up with an agency could be the more practical option, as agencies can not only help you manage a project, but also employ teams of skilled workers in development, design, or writing who can pick up on any task with their experience.
Digital marketing is a broad field that requires a lot of time and skills. To stay on top of all your marketing activities, it’s essential to get organised and seek help if you need it. Once you’ve mapped out your goals, consider outsourcing or investing in tools to pave the way for the next phases of your project.
We hope this has been a helpful list of tips in digital marketing productivity! If you need more advice on enhancing your digital marketing efforts, drop us a message to speak to a specialist who can guide your first steps.
The importance of search engine optimisation (SEO) in digital marketing has been hammered into your head, no doubt hundreds of times. To what extent, though, do you understand search engine optimisation? Even if you have a general idea of what it is, you might not fully understand its importance and what it can bring to your business.
Search engine optimisation is important if you want to build long-term brand awareness, reach more people, and make more profit. For each business with a website, SEO is a necessity, regardless of how much or how little competition there is. If you are a startup, investing in SEO would also be helpful because it is difficult for new businesses to gain brand recognition and visibility in their first few years.
So, search engine optimisation is vital to your website and we, at Net Fusion Technology, give you a clear breakdown of its key importance.
One of the most significant roles of SEO is improving visibility, which means making it simpler for prospects to find you when they search for anything you have to offer. Your ranking is directly linked to how visible you are. Research has shown that out of the top five results that appear in the search engine are most likely to be selected. SEO helps you rank higher in the search engines and get more visibility online. This makes potential customers more likely to visit your site and buy something from you.
It's important to improve your organic page ranking because the higher you rank on a search engine results page (SERP), the more likely it is that people will see you and click through to your site.
SEO is essential to the growth of your brand. When a website is optimised properly, it increases its chances of getting visitors and, ultimately, earning income. After discovering your website via a search engine, people are more likely to talk about it on other social media platforms like Facebook, LinkedIn, Instagram, and the likes.
The usability of your website may be improved by investing a lot of time and effort into producing excellent content and optimising it for search engines on each page of your website, which is another reason why SEO is so important. Because of this, the experience that the customer has is streamlined and satisfying. For instance, the more time your website takes to load, the more people leave your website and the less money you make.
Search engines place a higher value on pages with high Page Authority (PA) scores because of the growing importance of user experience on the web. If your website has authority, it is likely reliable, of high quality, relevant, and useful. Higher scores indicate greater credibility; scores range from 1 to 100.
One of the main aims of SEO is to boost website traffic, and this is achieved by improving a site's visibility and rating. Search engine optimisation (SEO) is the process of improving a website's visibility in search results so that it appears higher on the search engine's results page—ideally, at the top. In addition, it is likely that users will spend more time browsing your website if it contains relevant and useful material that corresponds to the searcher's intent. This, in turn, may result in an increased number of conversions and an increased return on investment (ROI).
Yes, really! Search engine optimisation (SEO) is an analytical, planned strategy to improve your company's online marketing and its overall online presence. In the long run, investing in SEO will benefit your company, so it's time well spent to learn more about it. Optimization for search engines requires extensive thought and planning. It's a tricky procedure that's always evolving.
There is no way to succeed in digital marketing without a solid SEO team behind you. Get in touch with us right away if you have any inquiries regarding search engine optimisation (SEO) and how it may help your business thrive.
If you're ready to get started on your SEO, you can reach us at +61 2 9089 8875 or use our contact form.
We're excited to be a part of your company's future success!
Social media is the buzzword of our decade. There is a good reason for this. It has the potential to fundamentally alter our communication and business models if we allow it to. It is one of the methods of conducting business communication in a more general sense. The purpose of this paper is to discuss the significance of social media in business communication in greater detail. By providing a brief introduction to social media, defining it from a business perspective, testing the importance of social media from various perspectives, and finally providing an outline on how to apply it on a daily basis, the author successfully completes his or her mission.
Hollywood actress Julia Roberts gave an interview to CBS in which she admitted that family life means a lot more to her than her career. The "Pretty Woman" star shared Julia Roberts daughter some details about her relationship with her husband, 53-year-old Danny Moder, and their children: 17-year-old twins Hazel and Finneas and 15-year-old Henry.
In business processes, communication is critical to the success of the operation. It contributes to the closer bonding of people. As a result of the introduction of social networking sites, businesses and their customers or target audiences can communicate more quickly, easily, and efficiently. It also assists businesses in gaining valuable insights into their respective markets. When it comes to communication between businesses and their customers or audiences, social media is a great tool. Businesses in this day and age rely heavily on social media for their marketing and promotion strategies because it provides them with a platform through which they can reach their targeted audience at a low cost.
An important goal of this article is to provide information about why businesses should consider using social networking sites and how businesses can benefit from utilising social media to communicate with customers and employees. The following are some illustrations of its advantages and the significance it has for today's businesses.
Every day, the average person has exposed to thousands of advertisements and marketing messages. When faced with that kind of competition, it is impossible to stand out, but social media offers a way to cut through the noise and stand out. Brand exposure and recognition can be increased through the use of effective content on your social media channels.
People who have seen your products or services on social media are more likely to spend more money on them. The presence of your brand on social media makes it easier for customers to recall you over competitors who do not have a significant online presence.
And when they remember you and associate positive experiences with your business, they are more likely to return in the future because they have placed their trust in you — rather than someone else — with their hard-earned money.
Social media is a fantastic tool for increasing the number of people who visit your website and promoting your brand. In terms of social media, the best part is that you can share your own content and increase your website's traffic, or you can share content from other websites that are relevant to your business and develop relationships with the people who run those websites.
If you have an email list, social media makes it simple to encourage your subscribers to follow you on social media, where they will be exposed to even more of your content. If you do not have an email list, social media makes it easy to start one.
Your business website's search engine ranking can be improved with the help of social media. Your ability to reach a greater number of customers will increase if you have a higher ranking.
Websites that are not linked to other websites are generally ignored by search engines, which is a good thing. When you use social media platforms, on the other hand, you have the option of linking your website to various profiles and pages on those platforms. As a result, it provides search engines with more reasons to consider your website when ranking websites.
One of the most significant advantages of social media communication is the increase in conversion rates. If you are not familiar with the term, "conversion rate" is a way of describing the number of people who have been exposed to your brand and have taken the action you want them to take. If you have an e-commerce website, this could be something as simple as browsing through a page or making an online purchase (these are called micro-conversions). Alternatively, it could be as simple as visiting your website after clicking on a sponsored post or advertisement (called macro-conversions).
The importance of increasing leads and conversion rates is self-evident: the greater the number of people who become aware of your brand, the greater the likelihood that those individuals will convert into customers. Conversion rates will vary depending on the industry, the size and type of business, as well as the methods and costs of advertising employed. Although the average conversion rate for search ads across all industries was 3.75 percent, according to WordStream's AdWords performance grader report for the first quarter of 2017, the figure had steadily increased over the previous three years (the average in 2013 was 2.70 percent). In a similar vein, Google shopping ads saw an average conversion rate of 1.91 percent in 2016, a significant improvement from 1.16 percent in 2013. In comparison, display ads saw a conversion rate of 0.89 percent, video ads saw 0.84 percent, and shopping campaigns saw 0.77 percent in 2016, making micro-conversions all the more important when it comes to social media marketing strategies!
Building credibility and trust with your audience through a strong social media presence is a great way to get their attention. Each time someone clicks on a link in one of your tweets or likes one of your Facebook posts, they are expressing their approval of the work you are doing.
The greater the amount of content you publish, the greater the level of trust your audience will have in you. Why? Because if you are consistently putting out valuable information, it indicates that you know what you are doing and that you are someone who should be listened to and respected.
People are also more likely to have confidence in your brand if they hear positive feedback about it from others about the same brand. The inclusion of hashtags, which allow readers to see all of the posts associated with a particular topic or theme, is a simple way to accomplish this goal.
For communicating with customers, social media is an excellent tool. You can answer questions from them, offer solutions to their problems, and provide them with additional information about your company. It also provides you with the opportunity to solicit their feedback—social media provides a forum for you and your customer base to communicate and discuss a variety of topics pertaining to the company as a whole. You will be able to develop better products and services that will meet their requirements as a result of this.
Social media is an excellent tool for connecting with your customers, allowing you to share information, solicit feedback, and strengthen your relationships with them over time.
The more you communicate with your customers through social media, the more they will feel a sense of belonging to your company. The stronger the relationship you have with your customers, the more likely it is that they will return to you in the future and recommend your company to their friends and colleagues.
In addition to allowing you to share information about your company, social media provides you with an opportunity to learn what your customers think about what you are doing. Customers may post questions on social media sites such as Facebook or Twitter, which you can respond to quickly and easily. Customers can also provide feedback – whether positive or negative – through social media, which can be useful in helping to improve products or services.
Social media is here to stay for the foreseeable future. It has become a standard part of business communication, and it is here to ensure that your company receives the widest possible exposure across a variety of social media platforms, including Facebook and Twitter. Because the majority of people are on at least one of these platforms (Facebook, Twitter, Instagram, etc.), the success of your product marketing campaign will depend on how effectively you use the various mediums available.
The emergence of social networking sites has ushered in a new era of communication that is nothing short of revolutionary.
While initially restricted to their own virtual boundaries, social networks have now spread throughout the world and have become an integral part of our everyday lives. It is becoming increasingly important for businesses to have a presence on social media because it allows them to engage with their customers while also providing them with an opportunity to promote their brands by establishing connections with their target audience.
The truth is, while many people believe that digital marketing and sales are two completely different things, the reality is that they share a great deal of similarities. They both require careful targeting to relevant audiences as well as the identification of opportunities with prospects and customers, among other things. They both require an in-depth understanding of what works and what does not when it comes to conversions, as well as the ability to deliver results on a consistent basis.
Digital marketing and sales are like two halves of the same coin in terms of their importance. Actually, they are like two different coins, but they share a lot of characteristics in common as well. Either way, whether it is through email or social media posts, they are both about connecting with people and developing relationships. When it comes to understanding what products customers want and need, they both rely on the same information, which is information about their habits, behaviours, and preferences collected from various sources.
This means that in order to provide customers with the best possible experience, a strong digital sales team must collaborate closely with their digital marketing colleagues.
In a company's overall strategy, digital marketing and digital sales are two important components. If you think of marketing and sales as two sides of the same coin, it may be easier to understand them. Marketing is the "heads," and sales is the "tails."
People are drawn to your product or service because of the marketing efforts you have put in place. Customers are made aware that they have a need or desire, and then you demonstrate to them how your product or service can meet that need or desire This is accomplished through various channels such as advertising, online promotions, social media, content marketing, and others. The goal of marketing is to introduce people who would be interested in purchasing your product or service to that product or service—this is referred to as a "warm" lead in the marketing industry.
A sale is closed when you have convinced a potential customer to purchase what you are offering. This is known as closing a sale in the business world. Sales can take place in person, over the phone, via email (referred to as e-mail outreach), and in other ways as well. The ultimate goal of sales is to convert those warm leads into paying customers by closing the deal.
Customer retention efforts (also known as customer support) are closely related to both digital marketing and digital sales because they are the ways in which you continue to provide value after a sale has been completed.
One might think that, in the age of digital marketing and sales, it is more important than ever to keep the two distinct from one another (or, at least, minimally entwined). However, this is not the case.
Here are some example as to why both are alike.
Digital marketing and sales are both activities that are focused on the process.
The process should be followed by marketers and salespeople in order to identify their ideal customers, understand their needs, create content to demonstrate how they can solve the customer's problems, and finally close the sale.
Sales process is a multi-step approach to turning leads into customers that is defined by the sales process model as a whole. It begins at the top of the funnel with awareness and interest, progresses through consideration and intent, and finally culminates in conversion at the bottom.
In a similar vein, digital marketing is a process that is focused on reaching potential customers through digital channels such as search engines and social media. The steps are as follows: develop a strategic plan, create content, publish content, and measure results; analyse data from results; and optimise processes and procedures.
Both digital marketing and sales are concerned with attracting customers to a product or service as well as keeping them loyal to the brand. Digital marketing is concerned with making a product or service relevant to potential and existing customers by generating interest in the product or service through a variety of content, such as blogs, social media posts, landing pages, and other forms of online communication. Sales interacts more directly with customers, assisting them in identifying the most appropriate product for their needs and then completing the purchase.
In addition, digital marketing and sales are both based on the same goal: completing a transaction. Marketing aims to attract new customers and drive traffic to a company's products or services, whereas sales is responsible for managing that traffic and converting it into revenue. Both departments rely on the same data, but they approach it in a different manner.
When it comes to marketing, data is collected at the top of the funnel, which is the point at which potential customers begin their journey to becoming actual customers. Information from the bottom of the funnel is used to make sales decisions because these leads have progressed into customers and require more sophisticated management.
Marketing makes use of data to create campaigns that draw in traffic and influence buyers' decisions. When leads are generated, sales uses data to nurture them through their purchase journey, with the goal of converting them into actual customers and then managing those customers in a way that increases brand loyalty and encourages repeat business.
When it comes to business, digital marketing and sales are two of the most information- and data-driven tasks you can undertake. Those who are successful in digital marketing and sales understand that data is king: it allows you to get to know your audience, make informed decisions about your campaigns, and track the effectiveness of those campaigns.
If you want to be successful in your digital marketing and sales efforts, you must have a strong understanding of information management and data management. Each must employ both effective processes and the appropriate tools in order to achieve success.
In order to be effective, marketing must collect data from a variety of sources, manage and organise it, analyse it, and use it effectively. Sales is also responsible for data management, but it is more concerned with applying insights gained from that data to help close deals more quickly and effectively.
Even though both marketing and sales are information-intensive professions, the two are fundamentally different in their approaches. Marketing is primarily concerned with the generation of leads through various channels such as social media, content creation, SEO/SEM, email campaigns, online advertisements (both PPC and CPM), events, and so on. Sales is not involved in the creation or management of any of these channels; rather, their responsibility is to close deals with the leads generated by marketing and other departments.
Both digital marketing and sales are inextricably intertwined when creating a digital marketing and sales strategy.
It is the efficient management of data, as well as the ability to interpret valuable insights, that is critical to the success of a digital marketing and sales strategy.
Both digital marketing and sales require meticulous planning before they can be successfully implemented.
In the digital marketing space, this means taking the time to understand your audience, the goals of your company, and the metrics that will be used to determine your level of success. Following a clear understanding of where you are starting from, where you are going, and what success looks like, you can devise a strategy to help you achieve your goals. Then it is just a matter of putting the plan into action!
Sales is similar in that you must first understand what distinguishes your product from the competition before taking any action. What is it about your product that makes it a worthwhile purchase for customers? What difference does it make in people's lives? What are the advantages of using it? The answers to these questions will help you begin developing a strategy for how to present your product in an engaging and interesting manner for prospective customers.
Digital marketing and sales are two of the most important aspects of any business—at least once it is up and running. It is these two functions that are responsible for driving traffic to your website or landing page and convincing them to either purchase something from you or fill out a form (which will enable your sales team to follow up with them).
Both of these areas necessitate extensive planning before they can be implemented. For example, you must determine which platforms are the most effective for disseminating your message, what the most effective messaging is, and how you will keep track of all the data generated by those activities.
Metrics are used in both digital marketing and sales to drive decisions.
When you are in the business of digital marketing, you need to be able to evaluate the effectiveness of your campaign. Reach, unique visitors, and conversion rate are examples of key performance indicators (KPIs). If these are not the right ones for your company, you will need to identify other metrics that indicate effectiveness.
Sales is also metric-driven, but in a different way than other departments. There are sales goals, revenue targets, and benchmarks that can be used to determine whether or not your department is performing well. And, as with digital marketing, it is up to you (or your team) to determine which metrics are most important and to evaluate progress in light of those metrics.
The effectiveness of digital marketing is measured through the use of metrics to ensure that the intended target audience is reached. In order to determine how effective their campaigns are at closing deals with customers, sales can use the same metrics, or additional metrics, as in marketing. Both digital marketing and sales use metrics that are similar to one another, such as website traffic and click-through rates, but they also differ in some important ways. Digital marketing measures the impact of its efforts through the use of unique visitor data, whereas sales measures the lifetime value of a customer to track the effectiveness of marketing campaigns.
Metrics are required for both digital marketing and sales in order to evaluate their effectiveness.
Learn as much as you can about digital marketing and sales, because as technology advances, so do the strategies that marketers and salespeople use to reach their target audiences.
New platforms are being developed, new features are being added, new strategies are being implemented, and new trends are forming.
Continual learning is required for both digital marketing and sales success. Sales representatives must keep abreast of market trends and best practises in their industry, as well as the impact of new products or services on their organization's bottom line, in order to be effective. Similar to this, marketers need to understand how to optimise their campaigns based on the performance metrics that are returned by their analytics tools to be successful.
It is possible that some of these changes will be minor—for example, Twitter now offers the option to save draughts. And some of them may be more significant than others, such as Facebook's new algorithm for displaying posts in your news feed.
However, regardless of the size of the change, remaining at the forefront of it all can mean the difference between reaching your target audience and completely missing out on opportunities altogether.
Our guess is that you are thinking, "Wow, that sounds like a lot of effort." However, this does not have to be the case! Providing you know where to look, you will be able to find a plethora of resources that will keep you up to date on the most recent trends and strategies for marketing and selling in the digital age.
One of the primary reasons why digital marketing and sales have become more similar is that they are both based on data. Both of these disciplines are critical components of the business process, both of which can be measured relatively easily, and both of which deal with customers. It is only logical that they would adopt some of the same procedures as they have done previously.
When you stop to think about it, the parallels between digital marketing and sales are fairly obvious. Both roles rely on web traffic and communication, which means that they have a lot in common in terms of characteristics. They are both forward-thinking, relationship-based professions with a wide range of opportunities for advancement and specialisation. Another thing that digital marketing and sales have in common is that they each have their own set of advantages and disadvantages. However, there is one more thing that these two have in common: the majority of people are terrible at them. The majority of people are hopeless when it comes to digital marketing and sales in one way or another. Unfortunately, this is just the nature of these two fields, which are still in their infancy and are still relatively new to the public. The industry will always have something new to learn and plenty of room to grow in terms of both knowledge and experience. If you get started right away, you have a good chance of becoming a successful marketer or salesperson (or both).
The bottom line is that there are numerous parallels between digital marketing and sales, including the fact that both are cost-effective, both rely on creativity, and both have the potential to be extremely profitable. Apart from having sound strategy in place, you will need excellent analytical skills as well as solid Internet marketing knowledge if you want to be successful in either field.