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What type of content should you post?

Posted March 9, 2021

Content creation is one of the most challenging tasks, and with today’s increasing usage of various social media platforms, it is getting even more tough to post relevant content that is effect for our SEO purpose.

But, as always, you have NFT to your rescue. We’ll give you a little insight into the type of content you can post on three major social media platforms for your business that will not only reach your customers but attract them and also engage them. Let’s be a little creative!

Instagram

  1. Show off with high quality product posts - Avoid making your photographs seem like an ad post, instead showcase them in an aspirational setting that is relatable to your target market, you should always aim to connect with them so make sure they can relate and picture themselves in.
  2. Produce exciting Instagram reels - A lot of businesses lack video content on their feed, but don’t know that it is one of the most crucial aspects of making you business stand out. So hurry and tap into this before your competitor does.
  3. Give your followers a little behind the scene sneak peek - Believe it or not, followers love behind the scenes content. It not only creates transparency, but builds trust where they get a hint of your operations.

Facebook

  1. Write creative descriptions for your posts - Your photographed product might be worth a thousands of dollars but if you do not have a witty description, it might not create that valuable impact it should. Put in extra thought next time, and see the difference yourself!
  2. Share random thoughts - A few inspirational messages, or general talks about the day helps your fans to relate with you. It leaves with a thought and builds up their interest in following your posts
  3. Post at the right time - Data analytics comes into picture here, it’s not easy to identify an optimal time but it is certainly worth your time to conduct some experiments. You could
    have the most expensive content put up, but it could go unnoticed. A little hint: you can use Facebook Insights to determine when your fans/followers are online.

LinkedIn

  1. Celebrating company wins and milestones - You should definitely give inside looks to your connections/followers about any achievement, success and show gratitude to them for  helping you achieve your goals.
  2. Get your video content out there - It is a myth that videos aren’t valuable on LinkedIn, the professional world of LinkedIn loves informative videos about your business, products and services.
  3. A strong Call to Action - Leave your followers with a thought to multiply the value of each post. The key to successful social media posts is to drive action not to create content that sits.

This can be quite overwhelming and time consuming to implement changes and be consistent
with them. Worry not, NFT provides Social Media Marketing services that shape your social media profiles and let your brand’s voice be heard. Get in touch with this, and convert your audience into promising customers. 

When starting a business website on WordPress, it is overwhelming if it is your first time especially when installing plugins. With so many out there, it is easy to throw knowledge to the many-faced god (Game of Thrones reference) and download what you think your website needs or even not download anything at all.

We are here to help. We have asked our UX and website development experts what their top 3 plugins you need for your website so you don't have to waste your time with trial and error. 

  • Nitropack

5 Plugins that you need when creating your business WordPress site

https://wordpress.org/plugins/nitropack/ 

NitroPack is an all-in-one performance optimization service. It combines everything you need for a lightning-fast website. Image optimization, code minification, caching, CDN, lazy loading – you name it, NitroPack has it.

NitroPack performs all optimizations in the cloud. This makes it a very lightweight solution with a lower CPU overhead compared to standard caching plugins.

  • Contact Form 7 

5 Plugins that you need when creating your business WordPress site

https://contactform7.com/

Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, and so on. It's easy to customize .. really. 

  • Visual Composer Website Builder

5 Plugins that you need when creating your business WordPress site

https://visualcomposer.com/

Visual Composer Website Builder is an intuitive drag and drops editor that gives you powerful tools and assets to create a responsive WordPress website. No coding!

It’s a brand new Visual Composer made entirely from scratch! No more [shortcodes] hell, content locking, or performance compromises. Instead, you get a fast, powerful, and easy-to-use website builder that gives you tools to create any kind of website.

Final takeaways:

When creating your website, the most important thing to remember is to make sure you know what you need to make your customers' experience memorable. 

As they say, first impressions always last. Make sure that you take a minute to strategize and install the apps that work for you and your business. 

Need help in building your website development? Our UX and website developers are experts in their field. Contact us today for a free consultation and get started on your journey - + 61 2 9089 8875 or email us at here

 

In this digital age, especially for small to medium businesses, it's become hard to get your content seen by the right audience. This is because of the ever-changing "algorithm" that social media platforms use that has the job of sorting out the millions of content that are posted each day. 

First, we should know what an algorithm is. The algorithm is simply a set of instructions used to perform a specific task in a finite number of steps. Every website works on an algorithm. It arranges and performs tasks for a post and makes it viewable in the feed of audiences. There are many different ways of developing an algorithm. The designers of a particular site create the algorithm according to their needs.

Since there are different algorithms for each social media platform, our experts have researched and gathered into this blog today some things that Facebook, Twitter, Instagram, and Youtube's algorithm considers when you post for your business. 

Facebook

  • a. Conversational starting topics that build relationships
  • b. Audience focused content
  • c. Putting dollars behind organic content that works.
  • d. Avoiding Clickbait like content.

Instagram

  • a. Be consistent when you post
  • b. Build a relationship with your audience. Humanize your brand/business
  • c. Know the times where you should post. 
  • d. Post frequently

Twitter

  • a. Times that you tweeted
  • b. What keywords you use
  • c. How people respond to the tweet (likes, replies, shares)
  • d. What kind of media do you use when you tweet (image, video, GIF)

YouTube

  • a. Click-through rate of your posts
  • b. History of what your audience has shared in the past
  • c. How your audience responds to the video (in terms of liking the video, sharing the video, subscribing and clicking the notification bell)
  • d. User demographic information and location.

Final Takeaways:

Whatever tactic you choose to focus on to improve your algorithm ranking in 2021, the most important thing is to keep engaging with your audience at the heart of your strategy.

Building a genuine relationship with your followers organically is the most powerful way to “hack” the algorithm and, most importantly, it will work wonders for your brand too.

Need help in building your digital presence? Contact us today for a free consultation and get started on your journey - + 61 2 9089 8875 or email us at info@netfusiontechnology.com

 

Videos have become a popular form of social media content over the past years. Everyone’s posting them. Roll your eyes if you wish, but there’s a reason why videos on social media have become a trend and your competitors have already realized the power of using it to engage an audience. 

With all the tools and marketing strategies that are available now, you will be able to create quality content. In addition, easy access to faster internet only means easy delivery of videos to your target audience.

There are many reasons why you should post videos across all your social media channels, but here are the top three:

  • Videos boost engagement

A person is more likely to interact with a video than a block of text, simply because watching is more entertaining than reading. Many of us are guilty of binge-watching on social media, and we are more likely able to recall what we’ve watched than what we’ve read.

Videos engage a person’s visual and auditory sense through movement and noise whereas text relies on the style of writing and the specific choice of words to tell a story, to convey a feeling, to describe a product, to capture a person’s attention. 

Our brain is hardwired to retain visual content better than text. Our mental laziness encourages us to consume video and information that is easier to process. 

  • Videos provide exposure

A picture speaks a thousand words, what more video! Compelling content provides great exposure to a brand, product, service, or cause. 

Posting the video across social media will provide ease in conveying interesting insights and useful information whilst entertaining the viewer which would otherwise have been difficult to do with plain text. Care must only be taken not to overload the viewer with too much information. 

There are many different video formats to choose from to increase exposure such as sneak peeks, product reveals, customer reviews, or live videos. Others make the most of breaking news, trending topics, or social causes to spark engagement with their audience while others focus on the viewer's journey and experience through better storytelling, better video resolution, and sound.

  • Videos drive results

It is always important to have a goal for every video whether it is to increase website traffic, sales, donation, or awareness. To meet that goal, viewers can be called to action by asking them to comment, like, share, subscribe, click the notification button or visit a site for more information. These in return generate quantifiable results and immediate feedback. 

Social media analytical tools show target audience demographic, follower growth, website traffic from videos, evaluate engagement, or calculate which campaign yields the highest ROI across all platforms. 

In return, these data will help to create better content for a better viewing experience to work towards a specific goal. Additionally, SEO further helps to compliment videos with captivating headlines, video descriptions, and hashtags to appear higher in search results. 

Create a video, engage, expose, get results, repeat. 

Video is the most powerful and valuable form of content and works in more ways than one in reaching your goal. You don’t even need a large budget to create it. 

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

Congratulations! If you are reading this your business probably has a social media presence and doing advertising on the channels as well. The only problem is that you are probably confused with how to measure your success or "return of investment" (ROI). 

In this blog, we will tell you some of the things that you need to know to be able to measure your "return of investment."

  • Social media goals or purpose

Like everything in business, your social media has to provide a function to your business. This is the first thing you must always do because without a clear set of goals or a clear purpose, it would be like your social media was a bus headed nowhere. 

Some examples of goals that can be set are:

a. Increasing brand awareness for your brand/business.

b. Attract traffic to your website. 

c. Generate new leads. 

Once you have set your goals, you can break down what are the analytics that you can use to support that you are indeed achieving your goal. It can either be tracking the vanity metrics - fan growth, mentions over time, or even the number of people inquiring through your social media about your product. 

  • Develop a social media strategy to achieve your goals.

Certain social media goals will come with certain strategies. Not all strategies will be the same so having a strategy on how to accomplish your goals is a great way to help you get your return in investment. 

Some strategies include:

a. Run social media ads with goal conversion to generate new leads.

b. Run a remarketing campaign that targets website visitors on Facebook.

c. Follow 10 new people on social media a day (relevant to your industry and customers).

  • How long does it take to accomplish set goals?  

Since you are not the only company that uses social media, don't expect that all your goals will be accomplished in a week or even in a month!

Doing social media takes a lot of time and effort, so give your self a rough timeframe based on your set goals. As you go along, if you don't see the results you want in your timeframe take a step back and restrategize on how you can accomplish those goals (be doing paid, doing organic, or taking a look if your timeframe was the problem). 

As the saying goes "Rome was not built in a day," neither was a 1.2M followed social media account. Looking at what it takes to accomplish your set goal is how you know if you have a "return in investment."

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

Let's face it, digital marketing is becoming the new way of reaching audiences in their homes. Every business should have at least a strategy when it comes to digital advertising as it comes with many advantages.

Here are a few to note down if you are thinking of plunging to the world of digital advertising. 

  • It's cost-effective

It is difficult to compete with bigger businesses in terms of voice share when they have money to spend on traditional ads. Advertising in the digital space levels the playing field for all businesses targets your intended audience while maintaining a budget that is friendly to your pocket. 

The slight drawback is that it takes time to implement the strategy and develop the results. Although, when done correctly is worth the investment that you put in. 

  • It's trackable

With traditional advertising, it is hard to pinpoint the root cause of why the ad failed as there are too many factors in play. When you create a digital marketing advertisement, you can see in real-time how your ad is doing and adjust your strategy. This allows you to save money when doing your next ad as you now know what worked and what didn't. 

  • It can allow you to target your desired audience.

As mentioned earlier, digital advertising allows you to target your desired audience on a budget. When creating ads on Facebook, you are given the option to define age, a specific gender, occupation, interests, hobbies, and more. The options are limitless. 

  • It increases your conversion rate

When you invest in digital marketing, you have the option of increasing your conversion rate as you are now targeting people who are interested in your business. When you have earned enough conversions, your company will start to grow and get noticed. 

  • You are in control and can make changes as you go. 

One of the biggest benefits of digital advertising is the option that you can make changes as you go along the ad. Unlike traditional marketing, you can tweak your social media ads, optimize your SEO campaigns, and update your content. 

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

 

As Natalie Massenet once said -

”Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing". 

The same goes when posting content for your business on social media. 

Great content allows you to inject your business persona in subtle ways but also allows you to support the brand recall and create top-of-mind awareness. However, with hundreds of online tools out there (most of them paid), it's easy to get lost in which is the perfect tool for you. 

Not to worry! We have tried a couple (if not thousands) of online tools for you and here our top 3 picks that you must use:

Link: www.canva.com

What can we say about Canva? From the great user-friendly layout to its features that are quite robust in its free version. Though you do have to pay for the pro version that unlocks more features, the free version provides you with over 80,000+ free templates (that you can easily use as your base and make into your own), 100+ design types (from social media posts, presentations, letters and more) and finally hundreds of thousands of free photos and graphics to choose from. 

The best part of that is? You can download your work on the free trial by PDF, JPG, or PNG file; and distribute it on social media with integrated share buttons. We would definitely recommend this for first-time businesses wanting to try their hand in creating their own content. You will definitely not go wrong by using this.

 

Link: https://crello.com/

One great online photo editing tool that has been flying below the radar for too long. Much like canva.com this free online editing tool provides you with templates that you can build up from, around 140 million stock photos you can choose from plus if your business has a particular font you can upload it to this online tool. 

Sadly, it does not let you download your works once you have finished them although, they do provide a 14 free trial on their pro version that can enable the feature of downloading your work once you are done.

Link: https://snappa.com/

Snappa is the last on our list for worth-it editing tools. Made for those who have little to no knowledge of editing and want a simple design for your business, this could very be the editing tool for you. 

Very user friendly with over 6,000 templates and over 3,000,000+ HD photos & graphics this online editing tool is a great way to start your journey into creating your own content for social media. 

Final takeaways

There you have it, the top 3 worth-it editing tools that we highly recommend to start your journey for your business. Have fun and play around with the different tools and design great eye-catching photos, videos, and designs. 

If you are still not sure where to start? We at Netfusion Technology are ready to help you begin your journey. Contact us now!

So you have a business and want to take that big step and set up your business game on social media. Congratulations! All companies need to have a presence on social media. 

However, the one thing that companies sometimes fail is choosing the right social media platform for their company. It's an easy mistake to make - social media is fickle. Staying on top of new channels, trends, and the best practices takes quite some time and a lot of hard work. 

Before you jump right into the world of social media, one question that you have to ask yourself: 

Are you a B2C, B2B, or both?

This is the first question you always need to ask yourself before you jump right in. By knowing what type of company you are, you will be able to hone down to what social media platform best suits your company/business. 

So what is your company? Really?

Knowing if you fall either in B2C, B2B, or both changes what social media platform you should be on. The reason for this is because B2C companies the content lifecycle is built around driving a single consumer to make a quick, on impulse purchase while B2B addresses multiple stakeholders, each needing different information and proof that there is a value when they are in the buyer journey. 

Platforms to use 

Facebook & Instagram:

  • Both B2B and B2C businesses can benefit from using Facebook to promote the company, although this platform is more geared for B2C use. 
  • B2B companies generally use this channel to promote the "human" side of the brand, engaging with their audience showing what the company does and their company culture. 

Twitter: 

  • B2B and B2C companies can use this platform as both of their audiences interact actively on this channel. 
  • For B2C companies, this is where they can post easy content to entertain while participating in the conversation with their audience. 
  • For B2B companies, this can be a platform where they post educational content like informative articles. 

LinkedIn:

  • Primarily used by B2B companies, this platform is known to have the largest network for professionals. When using this channel to leverage LinkedIn, your businesses must post educational content that your team is producing. Not only that, explore and use the other features that LinkedIn offers like as showcase pages and industry pages. 

If you are still not sure where to start? We at Netfusion Technology are ready to help you begin your journey.

As Covid-19 settles into our everyday lives, we see more Australian businesses from all industries, just try and make ends meet. Others, however, have emerged victorious as they have adapted new ways of engaging and keeping their audience tuned in to their brand in the digital and social media space. 

But why is it that businesses should embrace the digital marketing space? Here are some reasons why:

  • More and more Australians are becoming aware of the digital and marketing efforts.

With the digital age upon us, anything and everything is now accessible online. As people are confined to their homes with only the internet to pass the time, businesses are taking advantage of this and are using all the marketing efforts that are available online to promote their brands. 

  • Your brand can reach new heights using digital marketing!

Business owners tend to forget that their businesses are also brands they can nurture and develop. The reason why digital marketing is around is simply to push the businesses "why" in pursuing their "what."

Once businesses realize and recognize that their business is also a brand and select the best-suited channel, you can present your brand in an appealing approach that can attract potential clients that will stay for your brand. 

  • Being agile is basically the new normal, traditional marketing is now less reliable.

Let's face it, with most people staying confined to their homes traditional marketing has now become a second thought. With the Covid-19 here to stay and no vaccine being found any time soon, businesses need to come up with new ways to spread the word about their products and brand to the public. 

With digital marketing, businesses can now spread the word to people in the comfort of their homes. They can simply develop a page, post regularly about their products which leads them to their website. 

Final takeaways

As Albert Einstein once said “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level." 

Digital marketing is scary and being worried that your business will falter is just holding your business from achieving its full potential. The truth is that those businesses who have made the change have seen that is beneficial to their sales and the way they operate. 

If you are not sure where to start and get the word out, we are ready to help you begin the process. Contact us at +61 2 9089 8875 or email us at info@netfusiontechnology.com to get your start. 

 

Backlinking has always been a controversial topic in the world of digital marketing. Before Google set loose the Penguin Spam Filter on April 2012, ranking on Google was ‘easy money’. Website owners could buy their way into the top ranking position by adding more and more links. Top websites had link profiles with so much ‘garbage’ or ‘spam’ links. Link farming was big business. Websites with the same intent of gaining ranking would exchange links with another website (even if they were unrelated) just for a ranking boost. SEO was generally about creating spam links to manage rankings. 

Google caught on to this gamifaction of ranking’ and the Google Penguin Spam Filter is now part of Google’s Core Algorithm. Working in real-time, it can penalise a website as soon as spam links appear. 

The effectiveness of Penguin and the new ranking criteria added (mobile -friendly, page speed, etc) has somehow overshadowed links as an important factor in ranking. It begs the question, “Is backlinking still important in 2019?”

In Google’s first episode of #AskGoogleWebmasters Webmaster Trends Analyst John Mueller addressed whether linking out is good for SEO. 

In the video, Mueller basically related that linking is still important as a reference especially if it helps a user find more info on a topic and to also check sources. The importance of backlinks was further verified by his warning about using link schemes, linking in advertisements and also within user-generated content (like in the comments section). To some degree, its importance is verified by the methods they have created to detect unnatural link building schemes and the severity of the penalties when caught using them.   

The Takeaway. 

Links are critical for your site, and you should regard outbound links as important as inbound links. 

Always make sure that you are linking for relevance and credibility. Ask the following questions: Are your links useful to your readers? Do they point to reputable sources? 

Should you continue with Link Building Activities? 

Yes, ranking still relies heavily on how many reputable sites link to you. The operative word, in this case, is “reputable”. Just as making sure that you are only linking to relevant and credible sites - make sure that you also linked in such quality sites. 

How can you gain reputable and credible links? 

As in any case, quality content is often what becomes popular. Make sure that you generate content that fulfils the needs of your readers. Instead of spending money on ‘link building schemes’ it can be critical on shifting strategy by investing in quality content creation. While websites can be built overnight, creating a long-standing brand following is a marathon that requires the necessary investment and effort in content development and relationship-building. 

Here are some links to help you learn more about link building:

Linkbuilding Tips for 2019 - https://www.linkresearchtools.com/case-studies/link-building-techniques/

Creating the best content for link building - https://searchengineland.com/how-to-choose-the-best-content-format-for-link-building-305519

Link investigation and link building tools -https://searchengineland.com/link-building-tools-you-may-not-know-about-303699

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