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Link Building Should be Like Traditional Marketing

Posted December 5, 2016

Many businesses still scratch their heads when confronted with link building. If you're one of those who need guidance, you've come to the right place. But you might be surprised if you're idea of link building is still stuck in the era 3 to 4 years ago (that's already an era in digital time, so much has changed). It's actually a little bit more like traditional marketing than some people would think.


Join local business awards

This one is a goldmine but you will have to be patient. Think about local awards that exist around your region and join in. If you get nominated, you will usually get a link to your business page. And this is even more likely if you win the award.



Ask for links through networks, contacts, past clients, and friends

Chances are, you haven't realized how many people in your network have business websites. Comb through all the people you know and list down everyone who has a website. From there, it's just a matter of contacting them all and finding out if they can do you the favor of adding your website's link on their site.



Sponsor a local sports team 

Little league teams or any local sporting team, whether kids or teenagers, need sponsors. For a some dollars donated to their funding, you will get a link in return. It also helps your business branding become more altruistic, approachable, and accessible. It doesn't matter what sport you sponsor. Nor does it matter if it is a small one or a big one. As long as it is a legitimate one.




Offer promos or discounts for schools

Create a promotional discount for school students, professors, and most especially alumni's who have their own small business web page. This is a simple idea that can get you links really quickly. This works a lot better of course if you are also an alum of the school so start with your own alma matter. All the legwork you need to do is just contacting possible customers and making sure they've linked to your site.


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