We’ve covered the basics of why your business should be jumping on on the Pokemon go bandwagon here. It's time for us to level up or "evolve" our digital strategies. Here are more inspirations on how to milk this global phenomenon for your local businesses marketing. Get savvy with these cutting-edge Pokemon Go strategies:
Lure Party
Various shops, cafes, restaurants, and malls have already taken advantage of Pokemon Go’s Lure modules (check out our post here for more info on how to set it up). But the best way to make the most out it is by creating a Lure Party or Pokemon Hunt Party. Promoting a fun lure drop event with other gimmicks such as free or discounted products, prizes, food and refreshments will draw droves and droves of people. Make sure to schedule, announce, and if possible, tie in a theme that’s relevant for your campaign or product.
Be a Player
To take advantage of Pokemon Go, you should actually play it first. This will get you insights on how to use it for marketing your business. Or you could ask your employee (lucky her/him) to run the game while in your establishment. Post real-time screenshots the Pokémon that you’ve captured or that appear in your area and let envy work it’s magic. If rare and powerful Pokemons pop up in your place, be ready for a stampede. People will beeline to your establishment for a chance at catching it.
Once you’re a Player, you can also be part of Poke jokes. Sharing funny Pokemon jokes. Read up on what’s trending and use that info to craft witty posts that will get your social pages more engagement.
Provide Charging Stations and WiFi
Of course, Pokemon Go players will want to stay even longer and perhaps patronize your store or business if they get to charge their phones there. Pokemon Go guzzles up a lot of power and mobile phones easily run out of battery if you’re a player. You can also provide WiFi specifically for Pokemon players to get the same effect. Post a sign outside your store and lure those Pokemon Hunting potential customers in.
What other strategies can you think of that take advantage of Pokemon Go? Tell us in the comments section. Still need more convincing on the power of Pokemon? Watch this new video of a stampede in Taipei because people saw Pokemon.
No, that's not because of an earthquake or a shoot-out. It's a stampede caused by a Snorlax Pokemon. Now, be a good businessman and download the app so you can harness this kind of foot traffic for your business.
