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5 Benefits of Hiring a Business Consultant 

Posted November 15, 2022

Running a small to medium business is challenging because of the sheer number of tasks it takes to succeed. From finance to human resources to technical support, it would be unproductive and challenging for business owners to do it all themselves. Thankfully, the ease of hiring consultants has improved with technology, and business owners don’t have to figure out everything on their own anymore. In this article, we’ll explore what a business consultant does and how one can help your business thrive. 

What Does a Business Consultant Do? 

A business consultant is a professional with a wide array of skills who assists business owners with their initiatives. Consultants usually have the knowledge and skills backed by relevant education and previous experience.  

Business consultants provide management consulting to help organizations improve their performance and efficiency. These professionals analyze multiple aspects of business and create solutions to help companies meet their goals. 

Business owners should consider hiring business consultants when they need help or perspective on the current cycle they are in, or a wish to introduce a catalyst for change in their organizations. 

Types of Business Consultants 

There are various types of business consultants specializing in different business aspects. 

Strategy and Management Consultant – Consultants who can bring industry expertise to your business to help you scale, acquire new opportunities, and drive revenue; 

Operations Consultant - Consultants who specialize in operations can help you improve day-to-day processes. These business consultants take inventory of your current business model and figure out the best way to produce the same high-quality results at a fraction of the cost and time; 

Financial Consultant - They mainly assist in investment decisions and help you find the best way to handle your business’s assets and debts. Financial consultants may have even further specializations, including financial planning and advising your business on taxes, daily expenses, and more; 

Human Resource Consultant - These consultants can take over your day-to-day HR tasks, such as recruiting and retaining employees, processing payroll, performing administrative tasks, and managing employees’ performance; 

Marketing Consultant - Marketing consultants help businesses identify their strengths as a brand and expand upon them to create brand awareness and exposure. Whether your business needs a rebrand or a fresh marketing strategy, this type of consultant can be an asset in expanding your business’s reach. 

5 Benefits of Hiring a Business Consultant 

The true value of a business consultant is that they can offer guidance and assistance in order to help you make the best decisions for your business. Here are 5 significant advantages that hiring a business consultant can provide your business with. 

1. Save Valuable Time and Money 

Running a successful business requires hard work, acumen, and most of all, a lot of time. Hiring a business consultant can help to lighten the load and free up time to work on other important issues.  
Many businesses also choose to take on a business financial consultant in order to help streamline their processes or identify inefficiencies in the way they operate. This results in both better business practices and bigger financial savings. 

2. Get an Outsider’s Perspective 

Making business decisions can often be tough, especially when you don’t have much information to work with. An often overlooked and underestimated benefit of hiring a business consultant is that they can come into a situation with fresh eyes and see things from a new and objective angle. 

3. Fill Knowledge Gaps 

Every business person has strengths and weaknesses. If there is a particular area of business in which you feel you need assistance with, it can be a good idea to hire someone with knowledge in the field, rather than risk operating with a gap in information. 

4. Achieve Goals with a Process 

Be it obtaining business acquisition financing, launching a new product, or hitting set KPIs for the quarter, a business consultant is trained to help businesses to accomplish their stated objectives in a process-oriented manner. This helps businesses avoid wasting resources on half-baked initiatives and mitigate risks overall.  

5. Get Expertise 

The role of a business consultant is to stay on top of market trends, possess a wealth of experience and knowledge in different areas of business, and have a skill for strategizing and thinking outside of the box. Their job is to possess a level of expertise that allows them to advise and help business owners to make the best decisions for their business. 

Over to You 

The above advantages of hiring businesses consulting services cannot be overstated. A good business consultant provides guidance, answers, solutions, and set a roadmap for the business.  

If you think your business could benefit from any type of consultation, be it management consultant, a marketing consultant, or a general business consultant, we would love to hear from you. Get in touch today to see how we can help! 

Every business can benefit from hiring a virtual assistant for various reasons. The most obvious reason is that employing a virtual assistant frees up your precious time, and allows you to focus on growing your business as the owner.  

Virtual assistants can take care of various business processes, from customer service to event organizing. If you’re in the market for some help in sorting out organisational matters but just can’t make a decision yet, this list of statistics could help you justify the need to hire an assistant. Read on for 10 statistics on outsourcing assistance for your business. 

Over 80% of corporations plan to use a more flexible workforce. (Intuit

Modern times have influenced traditional employment. More and more large companies hire freelancers and part-time workers, making virtual assistants more popular nowadays. This trend is likely to continue especially with the pandemic encouraging remote work. Virtual assistant usage statistics show that more than 80% of big businesses have decided to raise the number of contingent workers. 

Around 37% of small businesses use outsourcing to handle at least one of their business processes. (Capital Counselor

If you hire a full-time assistant on-site, you must factor in additional expenses such as a desk, computer, and so on. If you hire a virtual assistant, on the other hand, you will avoid these expenditures and save 78 percent of your company's costs every year, which greatly benefits small businesses who have to focus on scaling their resources. 

Virtual assistants can help firms save as much as 78% on operational costs in comparison with a full-time employee. (Capital Counselor

Technology is constantly evolving and continuously benefitting organizations, so companies need to make sure to follow the trend. Over 94% of organizations using outsourcing make due improvements by hiring third-party providers to assist.  

The most common VA specialties include general admin work and project management. (Upwork

According to statistics on virtual assistants, companies that hire virtual assistants sometimes require them to do a few particular tasks, while others give VAs crucial roles in their teams. Some common virtual assistant services demanded by employers include general admin work, project management, bookkeeping, billing and invoicing, content research, blogging, customer research, customer support, data entry, etc. 

Independent workers are more satisfied compared to traditional employees. (McKinsey

People who have chosen to do independent work and rely on it as their primary source of income show increased contentment in their work. If we compare them to people who have 9- to-5 jobs by choice, we’ll see that the latter are less satisfied. 

The top two locations for hiring VAs are the Philippines and India. (Distinguished

The Philippines and India are the best destinations for finding virtual assistants because both countries are on the top of the list of global outsourcing. Virtual assistant trends show that while Filipinos are easy to work with and excel at Business English, India is popular for IT and back- office work. 

Six out of 10 virtual assistants boast college degrees. (Zippia

Modern society has brought changes to the way we work and look for a job. As a result, many skilled professionals have chosen to work remotely as virtual assistants. Data suggest that nearly 60% of virtual assistants are well-educated professionals who have a college degree to prove it. 

The average annual pay for virtual assistants in the US is $67,115. (ZipRecruiter

Virtual assistant rates of income can vary depending on the country as well as their skill set and specialties. However, the average pay of virtual assistants in the United States is $67,115. From that, it can be inferred that virtual assistants make $32/hour, or around $5,600/month, on average. 

The increase in productivity from workers who shifted to a work from home arrangement is worth an enormous $1.3 billion annually. (Distinguished

Many company owners have turned to virtual assistant services to help them with everyday duties such as social media management, email marketing, and project management during the last few years. This has allowed businesses to do more, and workers feel more productive towards their KPIs. Thus, the worldwide virtual assistant business is growing in tandem with the continuous rise in demand.  

There are over 20 categories of virtual assistants. (The PennyMatters

Virtual assistants come in a variety of shapes and sizes, depending on the business. Because the corporate sector is so broad, there is no definitive number of VA kinds. However, we can still construct a list of the most common types: virtual administrative assistant, virtual social media marketing assistant, virtual assistant writer, virtual bookkeeper, and virtual real estate assistant. 

Final Thoughts 

We hope this list helps you prepare and decide whether your business could benefit from hiring a virtual assistant.  

Don’t know where to look for a qualified virtual assistant? NFT can help! Send us a message today or reach us at +61 2 9089 8875 to take the first step. 

Most businesses have upgraded their techniques for driving traffic to their websites. However, the real challenge for businesses remains to be increasing conversion rates.  

When you have a website for your business, it’s important to understand that it is much like a constantly evolving creature, and best practices from last year may not work next year. You’ve got to stay ahead of the curve and keep optimizing or you risk falling behind the competition. This is where Conversion Rate Optimization, frequently termed CRO, comes in. 

Whether your conversion is for visitors to sign up for a newsletter, buy a product, or enroll in a subscription service, you must constantly be thinking of how to improve your conversion rates. In this guide, we will go over all the terminology in addition to providing a list of things you can do to increase your conversion rates in different business cycles. 

What Is Conversion Rate Optimization (CRO)? 

Conversion Rate Optimization can be defined as the regular practice of enhancing your website to increase the percentage of users who perform a designated action. These actions may include product purchases, form fills, video views, or clicking a link on your website.  

CRO focuses on understanding what is persuading your users to convert, what is hindering them and what would make your conversion process much more user-focused. Understanding these factors can help improve your website’s user experience and ultimately encourage users to convert. 

What are the Benefits of Performing CRO on Your Website? 

As the term indicates, the overall benefit of CRO is achieving the purpose that your website was created for, whether it be brand awareness, sales, or getting leads. Let’s break down what CRO does for your business. 

Customer Insights – Conversion rate optimization focuses on understanding what your key audience responds well to and making optimizations that enhance their user experience. This focus on user experience is rewarded by Google Search Bots which decides how well your website can rank on search engines; 

Increased ROI – Increasing your conversion rate reduces the number of resources you need to allocate on increasing new customer acquisition efforts. This means you are getting the most out of your current marketing efforts; 

Scale Your Resources – CRO allows you to get the most out of your internal resources and your current audience. Audiences are limited, so it is important to turn your current audience into loyal consumers for better future growth; 

Better User Experience –  CRO identifies what hinders or encourages conversions, and leads companies to make appropriate changes for a better user experience; 

Increased Trust – Through improving your website’s conversion process, you will increase trust that your business is a safe organization for end-users to share their credit card and personal information with. 

What Are The Main Elements of CRO? 

CRO focuses on conversion research, user experience, website effectiveness, and personalization. Focusing on all four of these elements will help improve conversion rates and sales.  

Conversion Research – It is beneficial to gather information to guide your creation of improvement ideas. This research may come from analytics, heat maps, or surveys. Conversion research is the most important factor of CRO because it provides real insight into how your users interact with your site; 

Website Effectiveness – Implement persuasive and relatable copywriting to encourage end-users they need to engage with your product or services. Using social proof, scarcity and urgency can strongly encourage users to purchase or convert; 

User Experience – Improving user experience will allow your consumers to browse and find more information easily. Improved navigation, forms, and information flow can lead to an increase in conversions; 

Personalization – Implementing personalization techniques will help you discover the highest converting experience on your website for end-users. Personalized landing pages for different audience groups can help with this. 

How to Set Conversion Goals? 

Before you can begin setting conversion rate goals, you need to identify all of the microconversions that need to take place before your macroconversion is complete. 

The macroconversion is the main conversion you would like to visitors to do on your website. This conversion should guide your website copy, layout, design, and call to action buttons.  

Microconversions are the small steps that must be taken before the macroconversion can take place. These microconversions may help educate and build trust with your consumers.  

Below is a list of macroconversions that you may set: 

  • Make a purchase; 
  • Leave reviews; 
  • Make a subscription; 
  • Download user guides; 
  • Share to social media; 
  • Form fills; 
  • Join a community. 

5 Ways to Improve Your Website’s Conversion Rates 

Optimize Your Site Structure 

Make navigation for your customers as easy as possible. Customers who get lost in the maze of internal links won’t find what they’re looking for—so they won’t take action. Improving store navigation through the layout and site architecture is an easy way to increase your CRO (and your SEO at the same time). Avoid unnecessary content that clutters the page and makes browsing confusing; for example, if you have an eCommerce website, make it easy to find products, make it easy to find variants, and make it easy to check out. 

Build an attention-grabbing homepage 

With all the work you put into SEO and social media marketing and paid ads, you want to make sure your customers land somewhere appealing. Think back again to those brick-and-mortar days: when you landed in a department store decked out with holiday cheer, it effectively got you into the spirit of buying. No matter the time of year, your store’s homepage is the place to make a great first impression. Make sure your call-to-action (CTA) is prominently displayed and well-placed as well, whether you want visitors to buy from you or to sign up for a newsletter. 

Target and Retarget, Constantly 

Once you have a list of leads, develop a targeted marketing strategy. Many businesses send daily or weekly emails with content such as recipes, advice, and gift ideas. With the range of email marketing suites we have today, you can also personalize emails for anniversaries, birthdays, and other client milestones. Retargeting is a long-term strategy, and it’s even more relevant today when consumers need as many as seven points of contact before making a move. Make sure you have some sort of system set up to send an email to customers who have abandoned the conversion process. 

Feature Social Proof or User-Generated content 

In today’s era of social media, shopping choices are often influenced by what friends and connections are doing. This has created a strong sentiment of customer trust in user-generated content. UGC on your site can include videos, pictures, and reviews from past customers. You can integrate your site with Instagram images using a service like Instafeed. Written reviews are also still important, but their power to instill a sense of trust goes even further when they’re accompanied by pictures of the reviewers and their social media handles. 

Make Your Website Mobile-Friendly 

There’s no question about it: you’ve got to make your site responsive on mobile devices. Mobile visits have already been outpacing desktop traffic since 2017. But the need for CRO is even more pressing with mobile because research shows that mobile visits have a higher bounce rate and that visitors spend less time on the site. That said, it’s important that the mobile version of your site looks amazing and presents a seamless user experience in order to get users browsing to come back later when they have more time to look around your site. 

Over to You 

Your conversion rate can tell a lot about the effectiveness of your marketing efforts. Attracting traffic to your site is good, but getting those visitors to convert is the most significant element of inbound marketing. Conversion rate optimization has a direct effect to other important metrics, especially the ones that your business are interested in.  

If you're ready to get started on your CRO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

Running a campaign on Facebook has been a proven way to rapidly increase traffic to a site and convert more customers online. With Facebook being one of the world’s top social media channels, its user base of millions allows you to cast a wide net and target a diverse set of audiences anytime. 

However, if you’re a marketer who has explored working with Facebook to achieve your business goals, you’re likely to be aware of how much time and money it takes to advertise on the platform, especially in highly competitive markets. 

It seems difficult, but it is possible to get ahead of your competitors – even with a minimal budget! The key is to go the extra mile in setting up processes and organizing your campaigns. Read on for three (3) rules you can follow when setting up a Facebook Ads campaign, so you can win more with less. 

1. Identify your Campaign Goals 

Small to medium businesses often find themselves in a creek without a paddle when they try to do a Facebook Ads campaign that has no proper bidding strategy and budgeting plan. And oftentimes, they might not even know they're making huge mistakes. This usually happens when companies decide to DIY instead of hiring an expert. Facebook Ads can be very effective, but only if used correctly.  

It’s impossible to manage what you don’t measure. Hence, our first tip is to identify your campaign goals before anything else, so you know you’re spending your money right. 

An advertiser’s goals can be any of the following, but we recommend sticking to one, as focus is one of the factors that can help maximize a limited advertising budget. 

Brand awareness: Get more visitors on your website or Facebook page; 
Collecting leads: Acquire information on targeted customers; 
Increasing sales: Get your audience to make purchases on your site for things such as products, paid subscriptions, digital assets, etc. 

How fast you burn your budget will be largely dependent on the goal you choose. How well you spend it is up to your processes. 

To illustrate, a brand awareness campaign could benefit a business running a seasonal promotion targeted to a large audience. This might work best only for businesses who have developed a strong brand and have made loyal customers. The only goal is to get the word out there.  

What Can You Do: 

For those who want to do their own campaign without professional help, you’re in luck. Facebook has a tool called Optimised CPM that basically helps you get the most bang out of your budget. They’ve created this tool because they know that explaining the finer points on budgeting, audience targeting, CPC (Cost Per Click), and CPM (Cost Per Impression) can be like explaining scientific facts to a climate change denier – nigh impossible. But just a caveat: big campaigns should not be done without the guidance of a professional. Optimised CPM can only do so much. 

2. Create a Landing Page for your Ad 

There are only a few campaigns that link their Facebook ads directly to their site without a landing page. And there’s a good reason why. Landing pages are vital for user education, thus creating a higher conversion rate. 

If your audience clicks on your ad and gets to your page without knowing exactly what to do, they won’t sign up, buy your stuff, or whatever it is you need them to do. It’s just common sense. Also, landing pages can be the best tool to capture data that would help your campaign be better. 

One thing to remember, however, is to prioritize essential information on landing pages you create. When we crowd information into a single page, we forgo readability and risk overwhelming a potential customer with too much information.  

Remember to highlight only the information your prospects need at the top of your landing page and leave further details that can help them decide in the lower part. This way, you’re giving them enough information to reassure them they’ve come to the right place without bombarding them with too many things at once. 

3. Know Your Audience 

Of course, this same rule applies even to traditional marketing. But with Facebook Ads, you have access to a very powerful tool called Audience Insights. With this tool, you can find out so much about the demographics you are targeting even before you blow your budget on your first ads set. 

Instead of fumbling around unknown territory, you can now find out what your market is like through data taken from your page’s current audience. This will also help you create several targeted ads for different demographics or sets of audiences. You will also be able to further optimise (using test ads) in the future, making your campaign even more powerful.  

Need Professional Help with Facebook Ads? 

Facebook is a great avenue for growing your customer base, being packed with powerful tools that can help you get to specific demographics and make engaging ads.  

By implementing best practices in crafting your campaigns, you can run low-budget campaigns that drive big results. Speak to one of our specialists today if you’re in the market for marketers with strong experience in building effective Facebook Ads campaigns.  

In today’s age of highly digitized processes, the difference between a successful business and one that is lagging behind is the integration deft management and suitable skills to complement its processes.  

From small concerns to large establishments, many businesses are choosing to acquire business assistance as innovative and advanced services have become increasingly accessible in the current competitive and ever-evolving business climate.  

What is Business Assistance? 

The textbook definition of business assistance, or more commonly called business outsourcing, is the process of subcontracting multiple business operations and functions to third-party service providers.  

That means that it is a business practice in which an organization contracts with a third-party vendor or external service provider to perform a specific business task or function. The third-party service provider is therefore solely responsible for carrying out all the tasks pertaining to that business function. 

When Do I Know I Need Business Assistance? 

There are many reasons why companies acquire business assistance. The major reason is to save money and increase their work efficiency.  

Generally, companies outsource skills because they get better, cheaper, and faster work done for their particular task. They can hand over tedious and time-consuming tasks that often take lots of time and effort. Thus by getting business assistance, they can focus on more critical work, turning to their advantage in the market.  

Some companies outsource their work to third-party services as they cannot hire in-house employees who have specialized skills to perform specific tasks. Another reason is that sometimes companies don't want to handle regulatory requirements or obligations, and that's why they move over the management of these tasks to third-party services. 

If you find yourself in these business situations, it may be time for you to start seeking assistance for your operations. 

What Processes Should I Get Assistance For? 

Broadly speaking, organizations get assistance for two key areas of operations. They include: 

  1. Front office functions and services that pertain to customer-related services such as sales, marketing, support, etc.; 
     
  1. Back office functions and services that pertain to core internal business operations such as payment processing, quality assurance, information technology services, accounting, regulatory compliance, human resources, etc. 

Below, we go into more detail of some functions that companies get assistance with: 

  • Customer Interaction 
    An assistant in this function may handle the company’s email services, voicemail services, telemarketing, appointment scheduling, payment and order processing, warranty administration, surveys, customer feedback and support and other types of services.  
     
  • Software and IT  
    Assistance in this function may include providing technical support functions like implementation services, IT helpdesk support, development and testing of application and data, among other services. 
     
  • Back-Office Operations 
    Here the outsourcing service party provides a wide range of services, some of which may include data entry, data extraction, data conversion, warehouse management, transportation administration, cheque processing, logistics and distribution, etc.  
  • Knowledge-Based Services  
    Assistance for knowledge-based functions may include high-level processes like marketing, data analytics, data processing and management, data mining, research, etc. 
      
  • Accounting and Finance  
    Your business can also benefit from getting assistance in functions involving payroll, auditing, receivables, regulatory compliance, accounts payables, billing services, etc.  
     
  • Human Resource 
    Here the outsourcing service provider can help to address challenges in the workforce by covering employee management, time and attendance, payroll, insurance processing, training, hiring and recruitment, etc. 

Benefits of Getting Business Assistance 

  • Reduce Operating Costs 
    Outsourcing often saves money and time rather than hiring a full-time employee, and you also get to know beforehand how much this costs and what services you will get. This will mean that you will know ahead how much you will spend and what services you're going to get. This also makes sure that you don't spend before your budget and get quality services simultaneously.  
     
  • Focus on Critical Areas of the Business 
    By outsourcing small, unimportant tasks, you can focus on more important tasks that need your attention rather than working on less important ones. You can outsource small tasks or tasks that need lots of time or repeat work. This will give you more time, energy, and attention to spend on more important work.  
     
  • Access a Wider Talent Pool 
    Outsourcing allows you to work with specialized, experienced people in their field. Sometimes, you might not get the same specialized talent in-house that you can get by outsourcing. By outsourcing, you can get quality work from experts to help you achieve your business goals faster. 

Cons of Getting Business Assistance 

Like all business decisions, company executives must arrive at the decision to acquire business assistance by weighing and considering various factors and reasons in addition to being mindful of the economic conditions and market forces. 

Transferring internal processes to an external third party or outsourcing company requires change management as it impacts the workflow processes, employees and the business as a whole. This is not necessarily a negative outcome that may spring from getting assistance for some business operations, but when this step isn’t done right, it may impact the organization negatively rather than create benefits.   

Get the Right Business Assistance You Need 

Employee outsourcing or acquiring assistants for multiple business operations is something that many organizations have benefitted from. It’s starting to become a normal setup in most companies, where company executives focus on the more critical areas of the business while employing talents in repetitive and time-consuming operations.  

Before jumping on a decision to get assistance, it's essential to know which is the right one for you that meets your needs and demands. NFT offers business assistance as one of our services and we can help you get the right talents for the functions outlined above.  

If you’re in the market for business assistance, contact us at +61290898875 or leave a comment below to get started with a free consultation. 

Website traffic is a vital driver of overall business growth, so it’s important to learn multiple methods to increase your website traffic. Traffic allows you to measure marketing methods, improve search engine credibility, gather audience insights, and the most important benefit, gain more customers. Yet when searching for how to increase traffic to your website, you’ll quickly realize there are countless methods and ideologies out there. Where do you even begin?  

In this article, we will focus on leveraging search engine optimization (SEO), content marketing, and social media marketing in increasing traffic to your website. These three techniques might be different in concepts, but they become more effective when combined.  

In short, integrating these three techniques enables a digital marketing flywheel that lets you enjoy the best of both worlds and can potentially double your website traffic when done right. Read on to find out how you can increase organic traffic to your website using these three techniques. 

Optimize Using Audience Data 

While SEO is generally about befriending search engines, it’s also crucial that you optimize your website around the behavior of people you want to reach. The key is in developing a keyword strategy around search data from your audience. How do you do it? Consider how people are making searches on Google today – it could be through specific keywords, an open-ended question on the search bar, or through a voice assistant.  

Having said this, try being more human when approaching SEO. Heavily incorporating two to three keywords on your website copy, blogs, and metadata is now considered too “robotic” and could negatively affect your rankings on search pages. Instead, you may use long-tail keywords that will identify your website as a destination for a particular topic.  

This blog post, for example, is intended for those who want to get more traffic to their website. Using the keyword ‘how to increase organic traffic to my website’ would be more effective than just ‘website traffic’ because of its similarity to the way a user would make a search. Optimize for search engines, but remember real-life behavior, too. 

Create Content Around Buyer Personas 

Optimizing for the search engines is useless if you’re not driving profitable customer or client actions. This is where content marketing comes into action; it connects with your readers and influences them in making purchasing decisions. 

To ensure you entice them until the decision stage, create content pieces that fit your buyer personas—fictional yet realistic representations of your target customers. If you haven’t created your audience personas, here are a few tips that may help you in designing them: 

Check your existing customers and social audience. Gather information, such as age, location, language, spending power and patterns, interests, challenges, and more. 

Learn why they love your products or services. Tapping on social media listening is one way to find out customer experiences. 

Identify customer goals. Are they only researching, looking for reviews, or are they ready to buy? 

Once you have buyer personas in place, you can deliver content that will be most relevant and valuable to your audience. The easiest way to use your audience personas is to cater your content to them. 

Below are the three (3) stages of the buyer’s journey along with their ideal content formats: 

Awareness Stage. Where personas are experiencing that need to be fixed. Blog posts, social media posts, and explainer videos are ideal pieces of content targeting this stage. 

Consideration Stage. Where personas are considering solutions to their pain points. The best content pieces to offer for this stage are product comparison guides, case studies, and free samples. 

Decision Stage. Where personas have decided on their solution or turned into buyers. Examples of ideal content formats for the decision stage are product descriptions, free trials and demos, reviews and customer testimonials. 

Update Old Web Copy and Blog Posts 

Here’s another link between SEO and content marketing: when you update your old web content or blog posts, you get Google to crawl your site more frequently. It’s like technical SEO, where search engine spiders crawl your website, but without coding—just upgrading. 

Having fresh content is critical for your website because Google favors frequently updated content. If you frequently update your website or articles, Google finds it easier to search for your web pages and add them to the index. 

Frequent updates can help you have a better chance of ranking on the search engines. While a higher post frequency doesn’t necessarily increase your overall website rankings, it can increase organic traffic to your website. 

Here are some of the best practices for content updates: 

• The key is quality, not more content. If your blogs are only 300-word long, bumping up the wordcount is a good idea. However, adding paragraphs just for the sake of updating can’t guarantee you good results. It’s necessary to keep your content standards high and write around what your readers want. 

• Incorporate valuable, targeted keywords. Keywords are a vital part of SEO. Optimize your content for a more relevant keyword. Targeting new keywords can expand your search visibility and help you bring more traffic. 

• Add new or update old links. Like keywords, internal and external links also play important SEO roles. Interlinking your web pages and linking your blog posts to your website can positively affect your SEO. 

Publish Evergreen Content 

Creating evergreen content doesn’t only increase organic traffic to your website, but it also keeps driving regular traffic to your web pages for as long as you want it. The reason behind this is simple—such content doesn’t go out of date. 

Not only does evergreen content stay fresh for readers, but it also remains popular in search engines. Google will find your content relevant, allowing you to become more visible and rank higher in search results pages. Here are a few tips: 

• Choose evergreen topics. Keyword tools like Ahrefs can help you look for popular, consistently searched topics. Use such tools to see what keywords have positive trends and build your content around these keywords. 

When writing blogs around evergreen topics, avoid using terms with a short lifespan, such as this month, last year, yesterday, and more. If you’re thinking about writing for a relevant year, for example, ‘content marketing best practices in 2021’, update the content every year or ensure the content will remain valid over time. 

• Update content when necessary. As discussed in the previous point, Google recognizes web pages with fresh content. You should refresh your content as often as necessary to ensure its evergreen and increase its chances of driving traffic or attracting leads and shares. 

• Build high-quality backlinks. The good thing about evergreen content or regularly updated content is that it can generate consistent leads, establish a brand reputation, and above all—give higher search engine rankings. 

To ensure your business reaps these benefits, build links to your fresh content, encourage sharing on social media, and consider doing guest posting. 

Promote and Optimize Your Social Media Channels 

Did you know that an optimized social media profile has high chances of driving organic website traffic? Social media optimization follows the concept of SEO, where relevant keywords are included in bio sections to make the profiles searchable. 

When writing social media copy, be sure to make it keyword-rich. Add relevant keywords naturally, so your target audience can find you in the search. Doing this not only increases your discoverability, but also helps increase organic traffic to your website. 

Aside from creating keyword-rich descriptions, you can also boost your organic social media reach by doing the following: 

• Upload a high-quality picture. Your profile picture puts a face to your brand, so it must reflect that. It should also be recognizable; avoid using an image that has nothing to do with your business. 

• Add links to your website. Take advantage of social media’s ability to build brand awareness. Include links in your bio section to lead target customers directly to your website. 

• Use hashtags sparingly. Hashtags are like keywords that categorize the content. Consider adding hashtags, but only relevant ones, to promote your business and boost your visibility. 

Start Getting More Website Traffic 

Search engine optimization, content marketing, and social media marketing are equally essential in helping you increase organic traffic to your website. 

One doesn’t perform better than the other as all techniques can help bring your business in front of searchers, build an audience, and ultimately—convert prospects to customers. Instead of treating them as separate, different practices, why not integrate your SEO into your content and social media marketing strategy, or vice versa? 

If you’re up for this idea, NFT would be happy help you get started. Our team of industry experts will draw your target audience to your website through on-page and off-page SEO, engaging content and by improving your social media presence. 

Most businesses rely on surveys, focus groups, and other forms of research to identify what influences the attitudes and behaviour of customers. However, in an ever-changing consumer market, surveys and focus groups tend to tap into customers’ memories and fleeting impressions, which can be unreliable factors to use in deciding how to get ahead of the competition and serve customers better. 

Want to better connect with consumers and more effectively utilise your customer data? Then you need to build a real-time research process for your marketing team to guide you in all your marketing efforts. Real-time data based on the information you collect about your target audience leads to more relevant marketing and, in turn, better marketing and business outcomes. 

What is Real-Time Research? 

Real-time research is a unique data collection method that gathers information on a customer’s experience as it is happening. In comparison to agile research or traditional market research methods, real-time research is all about the reality of a customer's experience rather than a customer’s reflection on products and services.  

It’s the need for a more accurate understanding of consumer reflections and behaviour that gave way to this approach. Most market research methods are built on statistics, while real-time methods will be driven mostly by data science. 

What are the Benefits of Using Real-Time Research? 

Our accessibility to data has greatly improved since the introduction of the Internet of Things (IoT) and big data analytics. One example is the adoption of smartphones and how it has made it easier for businesses to gather data on a consumer’s purchase habits, location, and even browsing history, on a more consistent, real-time basis. As a result, the benefits of real-time research are numerous: 

  • Getting customer insights as they happen; 
  • Unbiased results due to the spontaneous nature of real-time customer behavior; 
  • Increased research confidence due to an increased data set and sample populations. 

With real-time market research, you can collect thousands of data points around your brand, industry, competitors, or any chosen topic and punch them into an analytics platform to focus on certain demographics. 

How Can I Apply Real-Time Research Data to My Online Marketing Efforts? 

Before anything, it’s important to note that having the proper marketing software in place for your business is critical to accessing the benefits of real-time research. Not all marketing technologies are created equal. You should first look at the degree of research you want to dive into and select a marketing platform that can supply you with the tools you need for both data collection and analysis. 

If you’re set on using real-time research to direct marketing for your business, connect your preferred marketing platforms to all your interaction points with customers, whether it be SMS, email, or social media.  

Lastly, communicate your findings to the marketing team and act on them. Collecting data is one thing – analysis is another. You may choose to visualize insights through graphs and charts to better communicate them to the rest of your team. The key then for effective marketing decisions is for the team to base future activities on the data gathered. 

Use Cases for Real-Time Research in Marketing 

Businesses can use real-time research to strengthen their brand’s reputation, manage crises, and improve customer service. Some of its use cases in marketing are as follows:  

Brand Events 


Brand events include product launches and customer-facing events where content strategy, pre-approvals, media plans, hashtags, creative, and editorial calendars must be prepared in advance. Following hashtags on Twitter, for example, and jumping in on conversations surrounding them is a form of marketing based on real-time research.  

Predictive Product Recommendations 


Another relatively small but growing area of real-time research is based on predictive analytics. Amazon has long used predictive data to display recommendations to customers based on browsing and purchase history. This trend will gain momentum as data solutions become more accessible and simpler to implement. 

Keeping Up with Real-Time Research 

To stay afloat in a rapidly changing market landscape, businesses must explore new digital communication methods that can help market researchers target specific audiences more quickly, gather and analyze data and trends, and iterate more frequently. Enabling your marketing efforts with real-time data can help marketers deeply enrich and inform the dialogue they want to have with customers. 

If you’re keen to learn more about real-time research and how you can use it to gain a competitive advantage in your industry, speak to one of our marketing specialists today for a free consultation on starting your digital transformation

We hope this has been a helpful list of tips for marketing! If you need more advice on enhancing your marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

Introduction: What is Social Media Marketing?

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One of the most popular trends seen today is marketing done through social media. It enables businesses to increase their brand awareness to new heights by disseminating their information to the individuals who are most interested in the products or services they provide. Because marketing on social networking sites is now possible for free, a growing number of organisations are beginning to integrate social media marketing into their day-to-day operations. This is one reason why so many people are using social networking sites. The concept of "social media marketing" could appear to be difficult, but in reality, it's quite simple. It's as simple as using social media platforms to market your company and brand in a way that's appropriate for the objectives you have set for yourself. The use of social media marketing by businesses is an excellent approach to spread awareness of their brand and generate excitement about the goods or services they offer.

Marketing on social media platforms provides companies with an excellent opportunity to develop meaningful connections with their clientele while also ensuring that these exchanges take place in an environment that is risk-free and private. It is what enables you to connect with your target audience, which is something that cannot be accomplished with the use of email alone. Platforms like Facebook and other social networking sites are crucial because they allow you to create relationships rapidly and exchange valuable content with prospects in real time. This makes these sites important platforms.

However, is there anything more that we should be aware of? In order to assist your company in thriving in the digital realm, we are going to elaborate on the things that you need to know about social media marketing in today's world.

How to Create a Social Media Marketing Strategy for Your Business

Social media is a powerful marketing tool that can be used to promote your business. It has the potential to reach millions of people and bring in new customers.

A social media marketing strategy is a plan that outlines what you will do on social media and how you will measure success. You need to write it down so you can stay on track and keep up with what's working and what's not.

There are numerous factors to consider when developing an efficient social media strategy. Before initiating a campaign, you should identify your intended audience, the campaign's objectives, and the message you wish to convey. It is also essential to create a plan so you can evaluate the effectiveness of your campaign.

Here are some guidelines for developing a social media marketing strategy that will assist you in achieving your objectives:

1. Start with research

Before you can build a successful social media marketing strategy, you must understand what is currently succeeding and why. You should also examine your audience's demographics, interests, and preferred brand interaction methods. This can be accomplished by conducting research on:

-The competition

- What types of content perform well in this space (images vs. videos vs. text)

- How much time people spend on different platforms (Facebook vs. Instagram vs)

2. Identify your goals

Once you've determined what works best for your audience and how they prefer to consume material on each platform, it's time to determine how many followers/engagements/etc. you'd like to acquire over the next year or so. These objectives must be detailed (e.g., 100 new followers per week), measurable (e.g., a 10% increase in post engagement), and attainable.

3. Craft a strategy towards your content

The next step is to design a strategy outlining how you intend to go about conducting your campaign. What kind of content do you plan to create in the future? What is the frequency of the updates? Which operating systems will it be available for? Before beginning any kind of campaign, you need to give careful consideration to all of these questions. 

Doing so will allow you to ensure that the campaign is carried out efficiently and effectively reaches the target audience without wasting time or money on steps or materials that aren't necessary. You have to create the information on your website in a way that will make it interesting to the people you intend to read it. To ensure that people will want to share your material with their loved ones and friends, you need to make sure that the information you provide is both entertaining and pertinent.

 Make sure that everyone who contributes to the creation of the content is aware of what they are doing and that they collaborate on aspects such as the time and distribution of the content.

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How to Create an Effective Social Media Campaign

Social media campaigns are an excellent approach to reach consumers and prospective customers. They can be utilised for marketing, customer service, and numerous other applications. But how can one develop a successful social media campaign?

The social media platforms provide the ideal environment for developing a successful campaign. However, if you aren't sure what you're doing, it might be a complete and utter waste of both your time and your money.

Follow these steps to ensure that your social media campaign is as successful as it possibly can be:

1. Ensure that your marketing initiatives on social media are consistent with everything else that you do in relation to your marketing activities. If they are not, they will not be effective!

2. You shouldn't only make posts about yourself or your product or service; instead, you should interact with other users. In order to keep the conversation continuing, you should both ask and answer their questions.

3.Keep it honest and authentic! Try not to pretend to be someone else or that everything is great if you want to keep your consumers from seeing through you.

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What are the Best Tools for Managing Your Social Media Accounts?

The use of social media has permeated every aspect of modern culture. We employ it in advertising, socialising, and information gathering. It's also been used as a method of handling administrative tasks including customer support, internal communications, and recruitment.

The prevalence of social media in today's culture makes it challenging to keep up with it all. Thankfully, there are a number of resources available that can streamline and simplify everything from planning content to analysing results.

Finding the right social media management tool can be challenging if you're just getting started. We've compiled a list of the best social media management apps out there right now:

1. Buffer

Over three million people use Buffer, making it one of the most widely adopted social media management platforms. In addition to allowing you to schedule posts in advance across numerous accounts, they also provide analytics on the performance of each individual post to help you better tailor future updates.

2. Sprout Social

When compared to Buffer, Sprout Social is similar in many ways, but it also includes an analytics package that shows you which posts did well and which did not, so you can make adjustments moving forward. Furthermore, it has customer relationship management (CRM) capabilities to let your team work together more efficiently in managing many social network accounts simultaneously (like an office manager might do).

3. Hootsuite

Hootsuite facilitates the administration of several social media platforms. You may monitor consumer feedback by monitoring many streams at once. You can make posts, check for responses, arrange messages, and look over statistics. Time-saving social media tactics like this are used by companies like Coca-Cola and Sony Music. The app simplifies the process of keeping tabs on several accounts by letting you create a profile for each one. View and interaction counts for your posts are publicly available. This allows you to tailor your content to specific demographics. You may learn from the past successes and failures of your content with Hootsuite's analytics tools.

Different tools will work better for different people, so the best way to figure out which one is right for you is to try them out and see which ones work best for you!

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Conclusion

You need to be aware of a number of important things, one of the most important of which is that businesses are spending more money on social media than they did the previous year, not less. The Internet is, in most respects, the most significant technological advance of the preceding half-century. There aren't many people that would argue with what's being said here. Because of this, it should not come as a surprise that almost every industry and organisation has been forced to make significant adjustments to the marketing strategies they employ in this new era of connectivity; even conventional businesses that operate out of brick and mortar locations now have an online presence.

This doesn't surprise me because it's so convenient. Because of social media, it is now possible to communicate with virtually all people instantly, from any location, without exerting any additional effort and at no expense. I have no doubt that the existence of this fact alone has a significant impact on the rise in expenses.

The practise of marketing through social media consists of a wide variety of subfields and only gets more complex with each passing day. You can, however, master the skill of using this marketing channel if you have the appropriate direction and remain persistent. This will allow you to genuinely transform your organisation and the opportunities to grow revenue.

Outsourcing is a strategy widely used by many businesses to increase team productivity. It allows a business to acquire the resources they need to grow without hiring full-time employees, which saves a significant amount of time and money.  

Along with the rise of remote work and workplace diversification, outsourcing became a critical aspect in growing and competing in today’s global economy. Although there are many misconceptions surrounding this strategy, these 5 benefits far outweigh the risks associated with failing to approach outsourcing properly. 

Gain Access to More Resources    

Outsourcing allows businesses to acquire talent that they might not already have in-house. Some skills that can be outsourced include internal communications, customer service, product development, management and marketing.  

However, outsourcing is not limited to skills – companies can also outsource physical assets such as property or vehicles. By adding new skills to an existing team and leveraging additional assets, companies can speed up operations and scale sustainably.  

The biggest challenge associated with this strategy revolves around employee retention when organizations fail to treat workers fairly. While outsourcing can power up an organization skill-wise, employers consequently receive the responsibility of creating an environment where both workers and contractors feel valued despite not being full-time employees.   

Lower Operational and Labor Costs 

Business expenses can be minimized by outsourcing tasks that are time-consuming, complex, or are inefficient due to human error. Additionally, by hiring independent contractors, organizations can avoid costly tax regulations, hiring expenses, and payroll taxes and retain profitability. 

Take for example a web development project for a startup. With the limited budget and skill set available in young companies, the project can greatly impact finances if the business were to hire a project manager, a designer, and a developer. Web development agencies exist to solve this problem, as outsourcing the task of building a website significantly cuts down on labor costs. It also allows the business to save money on hosting and maintenance as these services usually come with web development packages offered by agencies. 

Mitigate Risks 

The risks involved in business can be mitigated by outsourcing skills and assets to independent contractors. This works in two ways: First, independent contractors don’t pose the same risks as employees because they are not entitled to benefits such as health insurance, time off, and retirement funds. Second, by outsourcing assets like vehicles and equipment, a company doesn't have to maintain them to use after a project is completed. 

This works especially well for businesses that are starting to gain more customers but lack the resources required to serve a bigger market. Choosing to enter this new business phase always involves investing in new technology, staff, and equipment. Subcontracting these requirements to a third party, instead of purchasing or hiring, gives the company a buffer against issues that could rise as they scale up. 

Explore New Market Areas 

When a company finds itself in a good position to explore new opportunities or branch out, outsourcing can help you plant your foot more firmly within today’s increasingly global markets. One way to outsource is by offshoring, where a business arranges to get its work done by a skilled worker from a different country. Businesses typically consider offshore outsourcing for its cost benefit, but the gains can span into more than just lower labor costs. 

Depending on where your outsourced roles are located, you may gain a time zone advantage from competitors by having offices that are in sync with different world business schedules. Many retail companies have seen significant growth in customer service from offshore outsourcing because it allows them to localize their offerings.  

Several countries also offer tax breaks and financial incentives to entice foreign companies. By outsourcing a part of your operations offshore, you may discover more profitable market areas to tap into. Having trusted talents from the location helps you pivot into these new opportunities more quickly, compared to seeking out these markets from a foreign perspective. 

Focus on Core Business Processes 

When you house all your business functions in one team, things can get busy and complicated. Core functions tend to get overwhelmed by outside issues which can cause missed opportunities and failure in offering services and products that your customers deem worthy of their money. 

Back-end operations, such as customer service, sales, or maintenance require significant attention. As long as you’re ready with systems and processes in place, subcontracting these responsibilities to a third-party can allow managers to focus more on central concerns of the business. 

The increased efficiency and ability to focus on your core business functions also positively impacts customer satisfaction. By breaking your organization down into units, you increase your ability to respond quickly to changes or issues, so any customer complaints or company issues can be handled with more thought and diligence.  

Outsource for Business Growth 

Outsourcing is one of the best ways to grow your business by accomplishing more in less time. It allows companies to accelerate time to market with access to new skills they don’t already have in house while still maintaining control over costs. Decide which departments would be best outsourced to a third-party and start looking around for experts who fit the bill. It may seem daunting at first, but it will do wonders for your bottom line. 

If you are considering outsourcing your support team, IT development, or marketing services, NFT has a track-record of finding the right skilled talents for your business and getting the job done.

Contact us to speak to a specialist who can help you scope out outsourcing possibilities. 

Being an essential part of modern businesses, digital marketing can involve a variety of tasks. A digital marketer’s function may include preparing content for multiple channels and engaging with a company’s audience on different platforms, apart from coming up with campaign strategies.  

It’s easy to get caught up in a frenzy and miss critical points for improvement with a tight schedule. Ultimately, the key to improving productivity lies in getting organised — but where can busy digital marketers start? We’ve gathered 5 ways your digital marketing team can spend less time on execution, and more on building for growth. 

 

Tip #1: Always Start with a Project Plan 

A project plan helps you spend less time on a project by keeping you on track. Considering the possibility of revisions and day-to-day activities, having an effective plan helps set reasonable deadlines and keep your workload under control.  

For every project, write down a plan on a piece of paper, a document, or a worksheet – wherever it’s easier for you to keep track of things. Keep it simple. A good marketing plan consists of the following: 

  • User Profile – Helps you understand the customers you aim to serve. By refining your target users, you create a reference for any marketing activity you plan, ensuring each step is decided on with the right information.
  • Objectives – It's easier to work with a goal in mind! For smaller businesses, business and marketing objectives are often the same, such as increasing revenue or improving conversions. However, not all objectives have to be financial. Many factors (such as engagement on social media) may not directly affect your bottom line but are important indicators of how your brand is doing. Including measurable and realistic objectives in your plan helps you track progress and plan for the next steps to take.
  • Budget – Again, keep it simple. You don’t have to create a financial plan covering a full fiscal year. Enumerating the estimated costs associated with achieving your objectives is all you need. The costs may involve fees for outsourcing skills, publishing ads, to investing in tools you’ll need to adopt.

 

Tip #2: Setup Automation 

In his book, Peak Performance, author and speaker Tony Robbins compares running a business to playing a piano. In both instances, the result is dependent on consistent, deliberate practice. If you’re a beginner at your craft, performing minor tasks repeatedly yields positive results. Once you’ve mastered the basics, however, it’s time to stop doing things manually and start automating systems to produce consistently positive results. 

This wisdom can be applied to marketers already looking to grow a business. Marketing professionals can benefit from automating minor tasks to be able to focus on other aspects of their responsibilities in a business. It saves time, money, and even creative juice; and it’s beneficial to consumers.

Many digital marketers choose to automate social media activities by using tools like Hootsuite or Buffer. Automatically collecting email information from leads can also be set up in Google Ads and Facebook advertising campaigns, allowing you to populate your database for email marketing without doing the manual work. 

There’s plenty of automation tools in the market designed for different needs. To make the most of your time in a day, explore which activities you’re spending the most time on and see if you can automate the smaller tasks involved in each one. 

 

Tip #3: Invest in Tools 

Consequently, automating your tasks may involve subscription costs for tools you wish to use. Investing in tools may not be limited to automation—there are paid technologies that benefit customers more than marketers, such as chatbots and customer relationship management systems (CRMs).  

When considering investing in tools, remember that the cost of marketing should be weighed by the quality of the results users receive from it. Businesses that understand that providing an excellent customer experience at all points of the buyer's journey tend to generate higher profits and build customer loyalty.  

Having said this, it is worth investigating which aspects of the business could benefit from the integration of new technologies. For example, an eCommerce business could boost digital marketing efforts with an automated help desk like Zoho. This works in two ways. One, it allows customers to get the information they need even after working hours. Secondly, a tool like Zoho allows users to categorize inquiries, generating a summary of issues that the business can study to improve its products and services. 

 

Tip #4: Collect and Analyse Data 

One of the best ways to understand what consumers want is to analyse existing customer data. Amazon collects data from its customers through its app and website. This allows managers to understand how different promotions affect sales and customer loyalty. Furthermore, Amazon also collects data from suppliers and competitors to make effective decisions in business growth. We see efficiency in Amazon’s operations because it collects data from customers and makes sound decisions based on that data. 

Doing the same for your business or your marketing campaigns can also help reduce the time spent planning and executing, because data provides you with a clear starting point. If you’re just starting out on a project, make sure you have systems for collecting data in place. You can do this manually or you can integrate tools into your processes to generate actionable reports in seconds. 

 

Tip #5: Outsource Skills

Outsourcing talent has enabled marketers to scale their projects quickly since they don’t need to hire and train additional staff every time they need something done. While outsourcing can be a difficult decision when considering quality of work against costs, the benefits far outweigh the drawbacks when done correctly. 

Whether it’s graphic design or content writing that you need for a project, the key is to partner with a freelancer or agency with a good track record of working with clients in the same industry as yours. You’ll need a team that understands the common pain points experienced by similar businesses and has developed an effective approach to these issues.  

Another factor to consider when outsourcing skills is cross-functionality. On a limited budget, you might want to work with a freelancer with multiple skills to save you time and money. For bigger projects, pairing up with an agency could be the more practical option, as agencies can not only help you manage a project, but also employ teams of skilled workers in development, design, or writing who can pick up on any task with their experience.  

 

Spend More Time Strategising and Less Doing 

Digital marketing is a broad field that requires a lot of time and skills. To stay on top of all your marketing activities, it’s essential to get organised and seek help if you need it. Once you’ve mapped out your goals, consider outsourcing or investing in tools to pave the way for the next phases of your project.  

We hope this has been a helpful list of tips in digital marketing productivity! If you need more advice on enhancing your digital marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

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