Headlines are the first thing readers see when they come across your content. They can make or break your article, blog post, or social media update. A killer headline can grab the reader's attention and draw them in, while a weak or uninspiring headline may cause them to move on to something else. In this article, we'll share 7 tips for writing killer headlines that grab attention and keep readers engaged.
Your headline should clearly convey what the content is about. Avoid using vague or confusing language that may leave readers unsure of what to expect. Use specific keywords that describe the main topic or benefit of your content.
Including a number in your headline is a great way to grab attention and provide a clear indication of what the reader can expect. For example, "10 Tips for Writing Killer Headlines" or "5 Secrets to Boosting Your Blog Traffic."
Strong verbs help convey a sense of urgency and action, and can help your headline stand out. Use verbs that describe what the reader will learn or achieve from your content. For example, "Transform Your Writing Skills with These Proven Techniques" or "Discover the Secrets to Creating Compelling Social Media Posts."
Asking a thought-provoking question in your headline can pique readers' curiosity and encourage them to click through to read more. Make sure the question is relevant to your content and offers a solution or benefit. For example, "Is Your Website Optimized for Mobile Users? Find Out How to Improve Today" or "Do You Want to Write Headlines That Grab Attention? Here's How."
Headlines should be concise and to the point, ideally no longer than 10-12 words. Avoid using unnecessary words or filler phrases that don't add value. Use a headline analyzer tool to check the length and readability of your headline.
Using emotional triggers can help make your headline more compelling and memorable. Use words that evoke curiosity, excitement, urgency, or fear. For example, "Unleash Your Creativity and Inspire Your Audience Today" or "Don't Miss Out on These Game-Changing Marketing Tips."
If appropriate for your audience and subject matter, using humor or wit in your headline can help make it more memorable and shareable. Use puns, wordplay, or pop culture references that resonate with your readers. For example, "Stop Procrastinating and Start Blogging Like a Boss" or "Be the Beyoncé of Your Industry with These Business Tips."
In conclusion, writing killer headlines takes practice and experimentation. Use these tips to craft headlines that grab attention, pique curiosity, and motivate readers to engage with your content. Remember, a great headline can be the difference between someone clicking through to read your content or moving on to something else.
Ready to start writing killer headlines that grab attention and keep readers engaged? Put these tips into practice and see how they can improve your content marketing results. Don't be afraid to experiment with different headline styles and formats to see what works best for your audience. From blog posts to social media updates, we can help you develop a content strategy that drives traffic, leads, and sales. Contact us today to learn more about how we can help you achieve your content marketing goals.
In the digital age, advertising is no longer limited to traditional mediums like television, radio, or print. YouTube, the world's largest video-sharing platform, has emerged as a powerful advertising platform that small and medium-sized businesses can leverage to reach a wider audience. With over 2 billion monthly active users and 1 billion hours of video watched daily, YouTube offers businesses the ability to showcase their products or services to a vast and engaged audience.
Over the recent years, YouTube has come up with features for the benefit of advertisers, such as advanced targeting options and cost-effective pricing models, YouTube advertising has evolved from a social media for videos to an effective way for businesses of all sizes to increase brand awareness, generate leads, and boost conversions. In this article, we will explore the advertising potential of YouTube for small to medium-sized businesses and how they can leverage it to grow their brand.
For businesses, this increase in investment provides a unique opportunity to showcase their products or services to a broader audience through video ads. With video content becoming increasingly popular among consumers, businesses that can create high-quality and engaging video ads have a greater chance of capturing the attention of their target audience and standing out in a crowded marketplace.
Additionally, video ads can be targeted to specific demographics, interests, and behaviors, which can help businesses reach the right people at the right time, increasing the chances of conversion and ultimately driving revenue growth.
In today's digital age, consumers are increasingly turning to video content to learn about and engage with brands. For small to medium-sized businesses, this represents a significant opportunity to engage with their customers and build brand loyalty through high-quality, engaging video content.
By incorporating video content into their marketing strategy, small to medium-sized businesses can create a more interactive and engaging experience for their customers. This can be achieved through a variety of video formats, such as product demonstrations, explainer videos, behind-the-scenes glimpses, and customer testimonials, among others. Furthermore, providing customers with valuable, entertaining, and informative content allows businesses to build stronger relationships with their audience, increasing the chances of repeat business and positive word-of-mouth recommendations.
With video consumption on the rise, small businesses have a unique opportunity to create engaging video content that captures the attention of their target audience. This can be achieved through a variety of video formats, such as product demos, behind-the-scenes glimpses, customer testimonials, and explainer videos, among others.
This increasing trend of daily video consumption is expected to have a positive impact on small businesses. By creating engaging video content and leveraging social media and other marketing channels, small businesses can pursue their goals, whether it be increasing their brand awareness or driving customer engagement, ultimately leading to increased revenue and growth.
While some may feel intimidated by the prospect of creating video content, owners and marketers just need to sit down and see where they can fit. By understanding their audience, identifying their unique selling proposition, and creating engaging and informative video content, small businesses can create a strong brand presence on YouTube and attract new customers. Whether it's through product demos, how-to guides, or behind-the-scenes glimpses, there are endless opportunities for small businesses to create compelling video content and establish a presence on YouTube.
Setting up a video marketing strategy for YouTube can seem daunting at first, but with the right approach, it can be a highly effective way for businesses to connect with their target audience and drive growth. Here's a guide to help you get started:
In conclusion, YouTube has emerged as a powerful tool for small businesses looking to expand their reach and grow their customer base. With the increase in daily video consumption, it's no surprise that businesses are turning to YouTube as a way to reach their target audience.
The best part is that there are so many ways to repurpose video content, making it a cost-effective way to promote your business across multiple platforms. From social media to email marketing, there are countless opportunities to get your video content in front of your target audience. With a solid video marketing strategy in place, small businesses can build brand awareness, increase customer engagement, and ultimately drive growth and revenue. By leveraging the power of YouTube, businesses of all sizes can create compelling video content that resonates with their audience and drives results.
If you're looking to leverage the power of video marketing to grow your business, we're here to help! Our team of experts has years of experience in video content creation and can assist you with every step of the process, from planning your content strategy to promoting your videos. We take pride in our ability to create high-quality, engaging, and informative videos that resonate with your target audience and drive results. We're always happy to chat and provide guidance on how we can help you achieve your marketing goals. Let's create amazing video content together!
Email marketing is a game-changer for B2B marketers, transforming how you can engage with customers and grow your business. Fueled by the right strategies, email campaigns have the potential to be incredibly effective! Let us show you what's necessary for success; arm yourself with knowledge on this powerful tool and take charge of driving growth today.
B2B email marketing is the use of emails to market services and products to other businesses. It is intended to build relationships and keep potential customers informed about any new products, services, or initiatives in your business. B2B email marketing is an effective way for companies to build their customer base and create awareness of their goods and services.
Aside from being a powerful tool for building relationships with customers, it also allows companies to save money on traditional marketing methods thanks to its low costs associated with creating digital campaigns.
Furthermore, it provides companies with the ability to generate more leads quickly through easy-to-measure analytics, allowing businesses to assess the success of an email campaign almost immediately after they have sent out an email blast.
With these impressive benefits and its affordability, B2B email marketing has grown exponentially in importance over the past decade as an essential but cost effective marketing tool that businesses should consider taking advantage of.
Businesses can use B2B email marketing to spread the word about their brand, build relationships with their customers, and grow their business. Reaching a large audience at once can help you expand your reach and ensure that everyone is up to date with the latest news related to your product or service.
The targeted nature of email marketing also allows businesses to segment their consumer base and communicate more effectively, while helping you acquire invaluable insights into customer preferences and behaviour through open-rate tracking and other analytics.
With all these benefits, it's no surprise that B2B email marketing has grown in popularity in recent years - it really is a powerful tool for any business aiming to stay competitive in today's digital world.
B2B email marketing campaigns can be an effective way to target potential customers, build relationships, and get more leads. For those who are new to this type of marketing, here are a few key strategies for success: first, segment by industry or audience and create targeted campaigns for each group.
Second, use catchy headlines to attract attention and draw readers in. Third, keep emails short and get straight to the point--the fewer unnecessary words, the better. Finally, always use a CTA or call to action so that you can effectively capture customer information and measure conversion rates. Using these strategies as a guide will help ensure that your B2B email marketing campaign is successful!
When it comes to B2B email marketing, there are several high-profile success stories worth highlighting.
A standout example is Slack, who used targeted emails to offer their users relevant features and updates. As a result of those emails, their customer base grew from 8 million to 10 million in only five months.
Another great example is Adobe Analytics, whose email campaigns grew their revenue by 5%. This growth was driven by their focus on providing helpful resources in each email that asked readers to join a webinar or download a white paper. Both are shining examples for any business looking for inspiration when creating an effective B2B email marketing campaign.
Crafting effective B2B email marketing content can be tricky. An important consideration is to make sure the tone of your email is 'just right'. You want to write in a professional and conversational style - not too casual, but not overly formal. Make sure you direct your message at those 'in the know' - use industry specifics and language relevant to your target readership.
Next, state the purpose of your email upfront in the very first sentence - this gives the recipient clear expectations ahead of time and encourages them to continue reading. Don’t forget to include meaningful subject lines that stand out!
Lastly, stay focused on writing an informative yet engaging message; take into account both the purpose of the email, as well as engaging design elements that draw readers and leave them inspired to check out further offers or updates that build relationships with customers.
B2B email marketing is a form of direct marketing that uses email to promote products or services to other businesses. It can be an effective way to reach out to potential customers and build relationships with other companies in your industry.
Some key strategies for successful B2B email marketing campaigns include segmenting your audience, personalizing your content, and providing value. There are many examples of successful B2B email marketing campaigns that you can learn from. When creating your own content, it is important to keep these tips in mind in order to create emails that will resonate with your target audience.
If you need help crafting the perfect B2B email marketing campaign for your business, contact NFT today. Our team of experienced specialists will be happy to assist you.
With the swift technological revolution happening, digital marketing is becoming increasingly important for businesses of all sizes. As consumers become more reliant on digital channels for their information and purchase decisions, businesses need to make sure they are staying ahead of the curve. It has become essential to keep up with digital marketing trends to keep up with competition.
2023 is going to be a big year for businesses changing up their marketing efforts as we see a shift in customer behavior and preference. To help you stay ahead, here are some digital marketing trends that businesses can expect to see in the next year.
There's a high chance that Augmented Reality (AR) is going to be one of the hottest marketing trends of 2023. With technology becoming more and more advanced, businesses are finding new and innovative ways to use AR to engage with their customers. From marketing campaigns to product demonstrations, AR is being used in a variety of ways to create unique and interactive experiences. And with the holiday season just around the corner, we're sure to see even more creative uses of AR in the months to come. So if you're looking for a marketing edge this year, don't sleep on AR.
It's no secret that chatbots have been increasing in popularity in recent years. And it's not hard to see why. Chatbots are a digital marketing trend that can save businesses time and money while also providing a personal touch that builds customer relationships. In fact, it's estimated that by 2023, more than 80% of businesses will be using chatbots. That's an increase of almost 30% from 2020. So, if you're not already using chatbots, now is the time to start. They're only going to become more popular in the coming years, so you might as well get ahead of the curve.
If you've been keeping an eye on the type of content that goes around nowadays, you might have noticed that the internet is becoming more and more personalized. From tailored ads to customized news feeds learned by an algorithm, we are increasingly seeing content that has been specifically designed for us as individuals. This trend is only set to continue, as businesses increasingly turn to personalization as a way to stand out from the competition. In a world where we are bombarded with information from all sides, personalized content gives us a much-needed respite. It allows us to filter out the noise and focus on the things that are truly relevant to us. As more and more businesses adopt this approach, personalized content will become the norm, rather than the exception.
If you thought data privacy was only a concern for Facebook and Google, think again. As digital marketers gather more and more data on consumers, data privacy is becoming a top priority for businesses across industries. In fact, it's being called the "new black" of digital marketing, and it's expected to be one of the biggest trends of 2023. So what does this mean for businesses? For starters, they'll need to be more careful about how they collect and use data. They'll also need to provide clearer explanations about why they're collecting data and what they plan to do with it. Finally, they'll need to be transparent about any data breaches that occur. In other words, businesses will need to put their customers' privacy first if they want to stay ahead of the curve in 2023.
We are on the cusp of a new era in computing, one in which artificial intelligence and machine learning will play a central role. These technologies are already beginning to transform our world, and their impact is only going to grow in the years to come. There are many potential applications for AI and machine learning, from helping us to find new cures for diseases to improving the efficiency of our factories. However, there are also some risks associated with these technologies. As they become more powerful, they could potentially be used for military or other coercive purposes. We need to ensure that we develop these technologies responsibly, so that they can be used to improve our lives without jeopardizing our safety.
2019 was a big year for influencer marketing. We saw the rise of micro-influencers, authenticated user-generated content, and even nano-influencers. But what does 2023 have in store for influencer marketing? If the past is any indication, we can expect to see continued growth in this area. Here are three trends that we anticipate will shape the future of influencer marketing:
1. Greater focus on authenticity: In 2023, brands will be looking for influencers who are authentic and relatable. They want partnerships that feel genuine and organic, rather than forced or fake. This shift is being driven by changes in social media platforms like Instagram, which is cracking down on inauthentic content. As a result, we expect to see more brands working with everyday people who have a genuine connection to their product or service.
2. Increased use of user-generated content: User-generated content (UGC) is one of the most powerful tools in an influencer's arsenal. Not only is it authentic and relatable, but it's also highly shareable. We expect to see more brands leveraging UGC in their influencer marketing campaigns in 2023. This could take the form of featuring customer photos and videos on an influencer's feed, hosting giveaways that encourage fans to share their own UGC, or even partnering with an influencer who creates original UGC around your brand.
3. Greater diversity among influencers: In 2023, we expect to see a greater diversity of voices represented in influencer marketing campaigns. Brands are becoming more aware of the power of inclusion and are seeking out influencers who reflect the diversity of their target audience. This trend is being driven by a growing recognition of the importance of inclusion and representation among consumers, especially millennials and Gen Z'ers. As a result, we anticipate seeing more campaigns that feature diverse influencers from a variety of backgrounds and perspectives.
Well, there you have it - six digital marketing trends that we think will be big in 2023. But don't just take our word for it! Start planning your strategy now and see for yourself how these trends can help grow your business. If you need a little help getting started, reach out to us today to speak to one of our marketing specialists. We would be more than happy to provide guidance as you cook up your plan for next year.
Project management tools help project managers to plan, track, and collaborate on project tasks with ease. We dare say that a project management tool is essential for project success. There are various options available in the market, but choosing the right project management tool is also vital for the success of any project. So, what makes a good project management tool?
First and foremost, a good project management tool must be user-friendly and easy to use. It should have an intuitive interface that can be easily understood and used by all team members. Furthermore, the project management tool should be able to track all project tasks and provide real-time updates. This way, project managers can easily identify which tasks are behind schedule and take corrective action accordingly. Lastly, a good project management tool must be affordable and offer a free trial period. This way, organizations can try out the tool before making a purchase decision. By considering these factors, you can choose the right project management tool for your organization and ensure project success.
First, let's discuss forming a project management strategy to decide which project management tool will work for your team.
There's no one-size-fits-all when it comes to project management. The type of project you're working on, the size of your team, and even your work style can all play a role in how you manage projects. That's why it's important to take some time to define your project management strategy. Here are a few things to consider:
- What type of project are you working on? Is it a one-time project with a defined end date, or is it an ongoing project with multiple milestones?
- How big is your team? Are you working with a small team of people who are all in the same location, or is your team spread out across different time zones?
- What is your work style? Do you prefer to have regular check-ins with your team, or do you prefer to let them work independently and only check in when there's an issue?
Answering these questions will help you determine what project management style will work best for you. Once you have a strategy in place, you'll be able to more effectively manage your projects - whether they're small and simple or large and complex.
Monday.com is a versatile project management tool, which you can customize to maintain simplicity or allow the visibility of details for more complex projects. It can be used for both small and large projects, and it is easy to use. Monday.com has a simple interface that makes it easy to add projects and tasks, and to see what is due when. You can also assign tasks to specific people and set deadlines for yourself or for others. monday.com is a great tool for keeping your projects organized and on track.
Monday.com is a project management tool that can be used for a variety of tasks, from organizing a group project to tracking your personal to-do list. While it can be helpful for users of all experience levels, it can be especially useful for those who are new to project management. This guide will provide an overview of how to use Monday.com, with tips on how to get the most out of its features.
Monday.com has a simple interface that allows users to create "boards" for their projects. Each board can have multiple "lists," which can be used to track different tasks or phases of a project. Users can also add "cards" to each list, which can be used to assign specific tasks to individual team members. In addition, Monday.com offers a variety of other features, including file sharing and real-time chat. These features can be accessed by clicking on the menu icon in the top-left corner of the screen.
One of the most helpful features of Monday.com is its ability to send notifications. Users can choose to receive email or in-app notifications whenever a task is assigned to them, or when one of their team members makes a change to a project board. This helps to ensure that everyone is always aware of the latest project updates. Additionally, Monday.com offers comprehensive reporting tools that allow users to track their progress over time.
Overall, Monday.com makes it easy for everyone in a team to stay on the same page - especially when team members work remotely. Whether you're new to project management or simply looking for a better way to organize your tasks, Monday.com is worth checking out. With its simple interface and powerful features, it's sure to help you get more done in less time.
Monday.com has helped countless organizations run their projects more effectively. Here are just a few examples of projects that you can manage with Monday.com:
• The launch of a new product: By creating a centralised project management system, users are able to keep track of all the different elements and phases of the launch and ensure that everything runs smoothly.
• Building construction: By using the platform, firms are able to keep track of all the different contractors and make sure that the project stays on schedule.
• Event planning: Whether it's an intimate party or a major conference, Monday.com can help to track all the different components of an event and ensure that everything's checked before D-day.
The platform is an extremely versatile tool that can be used for managing any type of project. If you're looking for a way to streamline management for any type of project, then Monday.com is definitely worth considering.
Monday.com is a great tool for project management and task collaboration, but it can also be overwhelming at first glance. To get the most out of Monday.com, here are a few tips and tricks:
-Start by creating a custom workspace. This will help you to organize your projects and tasks in a way that makes sense for you.
-Add color-coded labels to your tasks to help you quickly identify them.
-Make use of the comment section to provide updates and ask questions.
-Take advantage of the file sharing feature to upload documents and images.
-Set up notification alerts so you don't miss any important deadlines.
By following these tips, you can maximise your productivity and make Monday.com work for you.
Project management is essential for any business that wants to complete tasks and achieve goals efficiently. There are a lot of project management tools out there, but Monday.com is one of the best. Its user-friendly interface and customization options make it perfect for managing any type of project. Plus, it's affordable and scalable, so you can start small and grow your use of Monday.com as your team grows. Ready to get started with Monday.com? Our certified Monday.com specialists can help you set everything up and customise it to fit your specific needs.
Running a small to medium business is challenging because of the sheer number of tasks it takes to succeed. From finance to human resources to technical support, it would be unproductive and challenging for business owners to do it all themselves. Thankfully, the ease of hiring consultants has improved with technology, and business owners don’t have to figure out everything on their own anymore. In this article, we’ll explore what a business consultant does and how one can help your business thrive.
A business consultant is a professional with a wide array of skills who assists business owners with their initiatives. Consultants usually have the knowledge and skills backed by relevant education and previous experience.
Business consultants provide management consulting to help organizations improve their performance and efficiency. These professionals analyze multiple aspects of business and create solutions to help companies meet their goals.
Business owners should consider hiring business consultants when they need help or perspective on the current cycle they are in, or a wish to introduce a catalyst for change in their organizations.
There are various types of business consultants specializing in different business aspects.
• Strategy and Management Consultant – Consultants who can bring industry expertise to your business to help you scale, acquire new opportunities, and drive revenue;
• Operations Consultant - Consultants who specialize in operations can help you improve day-to-day processes. These business consultants take inventory of your current business model and figure out the best way to produce the same high-quality results at a fraction of the cost and time;
• Financial Consultant - They mainly assist in investment decisions and help you find the best way to handle your business’s assets and debts. Financial consultants may have even further specializations, including financial planning and advising your business on taxes, daily expenses, and more;
• Human Resource Consultant - These consultants can take over your day-to-day HR tasks, such as recruiting and retaining employees, processing payroll, performing administrative tasks, and managing employees’ performance;
• Marketing Consultant - Marketing consultants help businesses identify their strengths as a brand and expand upon them to create brand awareness and exposure. Whether your business needs a rebrand or a fresh marketing strategy, this type of consultant can be an asset in expanding your business’s reach.
The true value of a business consultant is that they can offer guidance and assistance in order to help you make the best decisions for your business. Here are 5 significant advantages that hiring a business consultant can provide your business with.
Running a successful business requires hard work, acumen, and most of all, a lot of time. Hiring a business consultant can help to lighten the load and free up time to work on other important issues.
Many businesses also choose to take on a business financial consultant in order to help streamline their processes or identify inefficiencies in the way they operate. This results in both better business practices and bigger financial savings.
Making business decisions can often be tough, especially when you don’t have much information to work with. An often overlooked and underestimated benefit of hiring a business consultant is that they can come into a situation with fresh eyes and see things from a new and objective angle.
Every business person has strengths and weaknesses. If there is a particular area of business in which you feel you need assistance with, it can be a good idea to hire someone with knowledge in the field, rather than risk operating with a gap in information.
Be it obtaining business acquisition financing, launching a new product, or hitting set KPIs for the quarter, a business consultant is trained to help businesses to accomplish their stated objectives in a process-oriented manner. This helps businesses avoid wasting resources on half-baked initiatives and mitigate risks overall.
The role of a business consultant is to stay on top of market trends, possess a wealth of experience and knowledge in different areas of business, and have a skill for strategizing and thinking outside of the box. Their job is to possess a level of expertise that allows them to advise and help business owners to make the best decisions for their business.
The above advantages of hiring businesses consulting services cannot be overstated. A good business consultant provides guidance, answers, solutions, and set a roadmap for the business.
If you think your business could benefit from any type of consultation, be it management consultant, a marketing consultant, or a general business consultant, we would love to hear from you. Get in touch today to see how we can help!
Every business can benefit from hiring a virtual assistant for various reasons. The most obvious reason is that employing a virtual assistant frees up your precious time, and allows you to focus on growing your business as the owner.
Virtual assistants can take care of various business processes, from customer service to event organizing. If you’re in the market for some help in sorting out organisational matters but just can’t make a decision yet, this list of statistics could help you justify the need to hire an assistant. Read on for 10 statistics on outsourcing assistance for your business.
Modern times have influenced traditional employment. More and more large companies hire freelancers and part-time workers, making virtual assistants more popular nowadays. This trend is likely to continue especially with the pandemic encouraging remote work. Virtual assistant usage statistics show that more than 80% of big businesses have decided to raise the number of contingent workers.
If you hire a full-time assistant on-site, you must factor in additional expenses such as a desk, computer, and so on. If you hire a virtual assistant, on the other hand, you will avoid these expenditures and save 78 percent of your company's costs every year, which greatly benefits small businesses who have to focus on scaling their resources.
Technology is constantly evolving and continuously benefitting organizations, so companies need to make sure to follow the trend. Over 94% of organizations using outsourcing make due improvements by hiring third-party providers to assist.
According to statistics on virtual assistants, companies that hire virtual assistants sometimes require them to do a few particular tasks, while others give VAs crucial roles in their teams. Some common virtual assistant services demanded by employers include general admin work, project management, bookkeeping, billing and invoicing, content research, blogging, customer research, customer support, data entry, etc.
People who have chosen to do independent work and rely on it as their primary source of income show increased contentment in their work. If we compare them to people who have 9- to-5 jobs by choice, we’ll see that the latter are less satisfied.
The Philippines and India are the best destinations for finding virtual assistants because both countries are on the top of the list of global outsourcing. Virtual assistant trends show that while Filipinos are easy to work with and excel at Business English, India is popular for IT and back- office work.
Modern society has brought changes to the way we work and look for a job. As a result, many skilled professionals have chosen to work remotely as virtual assistants. Data suggest that nearly 60% of virtual assistants are well-educated professionals who have a college degree to prove it.
Virtual assistant rates of income can vary depending on the country as well as their skill set and specialties. However, the average pay of virtual assistants in the United States is $67,115. From that, it can be inferred that virtual assistants make $32/hour, or around $5,600/month, on average.
Many company owners have turned to virtual assistant services to help them with everyday duties such as social media management, email marketing, and project management during the last few years. This has allowed businesses to do more, and workers feel more productive towards their KPIs. Thus, the worldwide virtual assistant business is growing in tandem with the continuous rise in demand.
Virtual assistants come in a variety of shapes and sizes, depending on the business. Because the corporate sector is so broad, there is no definitive number of VA kinds. However, we can still construct a list of the most common types: virtual administrative assistant, virtual social media marketing assistant, virtual assistant writer, virtual bookkeeper, and virtual real estate assistant.
We hope this list helps you prepare and decide whether your business could benefit from hiring a virtual assistant.
Don’t know where to look for a qualified virtual assistant? NFT can help! Send us a message today or reach us at +61 2 9089 8875 to take the first step.
Most businesses have upgraded their techniques for driving traffic to their websites. However, the real challenge for businesses remains to be increasing conversion rates.
When you have a website for your business, it’s important to understand that it is much like a constantly evolving creature, and best practices from last year may not work next year. You’ve got to stay ahead of the curve and keep optimizing or you risk falling behind the competition. This is where Conversion Rate Optimization, frequently termed CRO, comes in.
Whether your conversion is for visitors to sign up for a newsletter, buy a product, or enroll in a subscription service, you must constantly be thinking of how to improve your conversion rates. In this guide, we will go over all the terminology in addition to providing a list of things you can do to increase your conversion rates in different business cycles.
Conversion Rate Optimization can be defined as the regular practice of enhancing your website to increase the percentage of users who perform a designated action. These actions may include product purchases, form fills, video views, or clicking a link on your website.
CRO focuses on understanding what is persuading your users to convert, what is hindering them and what would make your conversion process much more user-focused. Understanding these factors can help improve your website’s user experience and ultimately encourage users to convert.
As the term indicates, the overall benefit of CRO is achieving the purpose that your website was created for, whether it be brand awareness, sales, or getting leads. Let’s break down what CRO does for your business.
Customer Insights – Conversion rate optimization focuses on understanding what your key audience responds well to and making optimizations that enhance their user experience. This focus on user experience is rewarded by Google Search Bots which decides how well your website can rank on search engines;
Increased ROI – Increasing your conversion rate reduces the number of resources you need to allocate on increasing new customer acquisition efforts. This means you are getting the most out of your current marketing efforts;
Scale Your Resources – CRO allows you to get the most out of your internal resources and your current audience. Audiences are limited, so it is important to turn your current audience into loyal consumers for better future growth;
Better User Experience – CRO identifies what hinders or encourages conversions, and leads companies to make appropriate changes for a better user experience;
Increased Trust – Through improving your website’s conversion process, you will increase trust that your business is a safe organization for end-users to share their credit card and personal information with.
CRO focuses on conversion research, user experience, website effectiveness, and personalization. Focusing on all four of these elements will help improve conversion rates and sales.
Conversion Research – It is beneficial to gather information to guide your creation of improvement ideas. This research may come from analytics, heat maps, or surveys. Conversion research is the most important factor of CRO because it provides real insight into how your users interact with your site;
Website Effectiveness – Implement persuasive and relatable copywriting to encourage end-users they need to engage with your product or services. Using social proof, scarcity and urgency can strongly encourage users to purchase or convert;
User Experience – Improving user experience will allow your consumers to browse and find more information easily. Improved navigation, forms, and information flow can lead to an increase in conversions;
Personalization – Implementing personalization techniques will help you discover the highest converting experience on your website for end-users. Personalized landing pages for different audience groups can help with this.
Before you can begin setting conversion rate goals, you need to identify all of the microconversions that need to take place before your macroconversion is complete.
The macroconversion is the main conversion you would like to visitors to do on your website. This conversion should guide your website copy, layout, design, and call to action buttons.
Microconversions are the small steps that must be taken before the macroconversion can take place. These microconversions may help educate and build trust with your consumers.
Below is a list of macroconversions that you may set:
Make navigation for your customers as easy as possible. Customers who get lost in the maze of internal links won’t find what they’re looking for—so they won’t take action. Improving store navigation through the layout and site architecture is an easy way to increase your CRO (and your SEO at the same time). Avoid unnecessary content that clutters the page and makes browsing confusing; for example, if you have an eCommerce website, make it easy to find products, make it easy to find variants, and make it easy to check out.
With all the work you put into SEO and social media marketing and paid ads, you want to make sure your customers land somewhere appealing. Think back again to those brick-and-mortar days: when you landed in a department store decked out with holiday cheer, it effectively got you into the spirit of buying. No matter the time of year, your store’s homepage is the place to make a great first impression. Make sure your call-to-action (CTA) is prominently displayed and well-placed as well, whether you want visitors to buy from you or to sign up for a newsletter.
Once you have a list of leads, develop a targeted marketing strategy. Many businesses send daily or weekly emails with content such as recipes, advice, and gift ideas. With the range of email marketing suites we have today, you can also personalize emails for anniversaries, birthdays, and other client milestones. Retargeting is a long-term strategy, and it’s even more relevant today when consumers need as many as seven points of contact before making a move. Make sure you have some sort of system set up to send an email to customers who have abandoned the conversion process.
In today’s era of social media, shopping choices are often influenced by what friends and connections are doing. This has created a strong sentiment of customer trust in user-generated content. UGC on your site can include videos, pictures, and reviews from past customers. You can integrate your site with Instagram images using a service like Instafeed. Written reviews are also still important, but their power to instill a sense of trust goes even further when they’re accompanied by pictures of the reviewers and their social media handles.
There’s no question about it: you’ve got to make your site responsive on mobile devices. Mobile visits have already been outpacing desktop traffic since 2017. But the need for CRO is even more pressing with mobile because research shows that mobile visits have a higher bounce rate and that visitors spend less time on the site. That said, it’s important that the mobile version of your site looks amazing and presents a seamless user experience in order to get users browsing to come back later when they have more time to look around your site.
Your conversion rate can tell a lot about the effectiveness of your marketing efforts. Attracting traffic to your site is good, but getting those visitors to convert is the most significant element of inbound marketing. Conversion rate optimization has a direct effect to other important metrics, especially the ones that your business are interested in.
If you're ready to get started on your CRO, you can reach us at +61 2 9089 8875 or use our contact form.
We're excited to be a part of your company's future success!
Running a campaign on Facebook has been a proven way to rapidly increase traffic to a site and convert more customers online. With Facebook being one of the world’s top social media channels, its user base of millions allows you to cast a wide net and target a diverse set of audiences anytime.
However, if you’re a marketer who has explored working with Facebook to achieve your business goals, you’re likely to be aware of how much time and money it takes to advertise on the platform, especially in highly competitive markets.
It seems difficult, but it is possible to get ahead of your competitors – even with a minimal budget! The key is to go the extra mile in setting up processes and organizing your campaigns. Read on for three (3) rules you can follow when setting up a Facebook Ads campaign, so you can win more with less.
Small to medium businesses often find themselves in a creek without a paddle when they try to do a Facebook Ads campaign that has no proper bidding strategy and budgeting plan. And oftentimes, they might not even know they're making huge mistakes. This usually happens when companies decide to DIY instead of hiring an expert. Facebook Ads can be very effective, but only if used correctly.
It’s impossible to manage what you don’t measure. Hence, our first tip is to identify your campaign goals before anything else, so you know you’re spending your money right.
An advertiser’s goals can be any of the following, but we recommend sticking to one, as focus is one of the factors that can help maximize a limited advertising budget.
• Brand awareness: Get more visitors on your website or Facebook page;
• Collecting leads: Acquire information on targeted customers;
• Increasing sales: Get your audience to make purchases on your site for things such as products, paid subscriptions, digital assets, etc.
How fast you burn your budget will be largely dependent on the goal you choose. How well you spend it is up to your processes.
To illustrate, a brand awareness campaign could benefit a business running a seasonal promotion targeted to a large audience. This might work best only for businesses who have developed a strong brand and have made loyal customers. The only goal is to get the word out there.
For those who want to do their own campaign without professional help, you’re in luck. Facebook has a tool called Optimised CPM that basically helps you get the most bang out of your budget. They’ve created this tool because they know that explaining the finer points on budgeting, audience targeting, CPC (Cost Per Click), and CPM (Cost Per Impression) can be like explaining scientific facts to a climate change denier – nigh impossible. But just a caveat: big campaigns should not be done without the guidance of a professional. Optimised CPM can only do so much.
There are only a few campaigns that link their Facebook ads directly to their site without a landing page. And there’s a good reason why. Landing pages are vital for user education, thus creating a higher conversion rate.
If your audience clicks on your ad and gets to your page without knowing exactly what to do, they won’t sign up, buy your stuff, or whatever it is you need them to do. It’s just common sense. Also, landing pages can be the best tool to capture data that would help your campaign be better.
One thing to remember, however, is to prioritize essential information on landing pages you create. When we crowd information into a single page, we forgo readability and risk overwhelming a potential customer with too much information.
Remember to highlight only the information your prospects need at the top of your landing page and leave further details that can help them decide in the lower part. This way, you’re giving them enough information to reassure them they’ve come to the right place without bombarding them with too many things at once.
Of course, this same rule applies even to traditional marketing. But with Facebook Ads, you have access to a very powerful tool called Audience Insights. With this tool, you can find out so much about the demographics you are targeting even before you blow your budget on your first ads set.
Instead of fumbling around unknown territory, you can now find out what your market is like through data taken from your page’s current audience. This will also help you create several targeted ads for different demographics or sets of audiences. You will also be able to further optimise (using test ads) in the future, making your campaign even more powerful.
Facebook is a great avenue for growing your customer base, being packed with powerful tools that can help you get to specific demographics and make engaging ads.
By implementing best practices in crafting your campaigns, you can run low-budget campaigns that drive big results. Speak to one of our specialists today if you’re in the market for marketers with strong experience in building effective Facebook Ads campaigns.
In today’s age of highly digitized processes, the difference between a successful business and one that is lagging behind is the integration deft management and suitable skills to complement its processes.
From small concerns to large establishments, many businesses are choosing to acquire business assistance as innovative and advanced services have become increasingly accessible in the current competitive and ever-evolving business climate.
The textbook definition of business assistance, or more commonly called business outsourcing, is the process of subcontracting multiple business operations and functions to third-party service providers.
That means that it is a business practice in which an organization contracts with a third-party vendor or external service provider to perform a specific business task or function. The third-party service provider is therefore solely responsible for carrying out all the tasks pertaining to that business function.
There are many reasons why companies acquire business assistance. The major reason is to save money and increase their work efficiency.
Generally, companies outsource skills because they get better, cheaper, and faster work done for their particular task. They can hand over tedious and time-consuming tasks that often take lots of time and effort. Thus by getting business assistance, they can focus on more critical work, turning to their advantage in the market.
Some companies outsource their work to third-party services as they cannot hire in-house employees who have specialized skills to perform specific tasks. Another reason is that sometimes companies don't want to handle regulatory requirements or obligations, and that's why they move over the management of these tasks to third-party services.
If you find yourself in these business situations, it may be time for you to start seeking assistance for your operations.
Broadly speaking, organizations get assistance for two key areas of operations. They include:
Below, we go into more detail of some functions that companies get assistance with:
Like all business decisions, company executives must arrive at the decision to acquire business assistance by weighing and considering various factors and reasons in addition to being mindful of the economic conditions and market forces.
Transferring internal processes to an external third party or outsourcing company requires change management as it impacts the workflow processes, employees and the business as a whole. This is not necessarily a negative outcome that may spring from getting assistance for some business operations, but when this step isn’t done right, it may impact the organization negatively rather than create benefits.
Employee outsourcing or acquiring assistants for multiple business operations is something that many organizations have benefitted from. It’s starting to become a normal setup in most companies, where company executives focus on the more critical areas of the business while employing talents in repetitive and time-consuming operations.
Before jumping on a decision to get assistance, it's essential to know which is the right one for you that meets your needs and demands. NFT offers business assistance as one of our services and we can help you get the right talents for the functions outlined above.
If you’re in the market for business assistance, contact us at +61290898875 or leave a comment below to get started with a free consultation.
