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Why Does Your Business Need to Outsource?

Posted August 11, 2022

Outsourcing is a strategy widely used by many businesses to increase team productivity. It allows a business to acquire the resources they need to grow without hiring full-time employees, which saves a significant amount of time and money.  

Along with the rise of remote work and workplace diversification, outsourcing became a critical aspect in growing and competing in today’s global economy. Although there are many misconceptions surrounding this strategy, these 5 benefits far outweigh the risks associated with failing to approach outsourcing properly. 

Gain Access to More Resources    

Outsourcing allows businesses to acquire talent that they might not already have in-house. Some skills that can be outsourced include internal communications, customer service, product development, management and marketing.  

However, outsourcing is not limited to skills – companies can also outsource physical assets such as property or vehicles. By adding new skills to an existing team and leveraging additional assets, companies can speed up operations and scale sustainably.  

The biggest challenge associated with this strategy revolves around employee retention when organizations fail to treat workers fairly. While outsourcing can power up an organization skill-wise, employers consequently receive the responsibility of creating an environment where both workers and contractors feel valued despite not being full-time employees.   

Lower Operational and Labor Costs 

Business expenses can be minimized by outsourcing tasks that are time-consuming, complex, or are inefficient due to human error. Additionally, by hiring independent contractors, organizations can avoid costly tax regulations, hiring expenses, and payroll taxes and retain profitability. 

Take for example a web development project for a startup. With the limited budget and skill set available in young companies, the project can greatly impact finances if the business were to hire a project manager, a designer, and a developer. Web development agencies exist to solve this problem, as outsourcing the task of building a website significantly cuts down on labor costs. It also allows the business to save money on hosting and maintenance as these services usually come with web development packages offered by agencies. 

Mitigate Risks 

The risks involved in business can be mitigated by outsourcing skills and assets to independent contractors. This works in two ways: First, independent contractors don’t pose the same risks as employees because they are not entitled to benefits such as health insurance, time off, and retirement funds. Second, by outsourcing assets like vehicles and equipment, a company doesn't have to maintain them to use after a project is completed. 

This works especially well for businesses that are starting to gain more customers but lack the resources required to serve a bigger market. Choosing to enter this new business phase always involves investing in new technology, staff, and equipment. Subcontracting these requirements to a third party, instead of purchasing or hiring, gives the company a buffer against issues that could rise as they scale up. 

Explore New Market Areas 

When a company finds itself in a good position to explore new opportunities or branch out, outsourcing can help you plant your foot more firmly within today’s increasingly global markets. One way to outsource is by offshoring, where a business arranges to get its work done by a skilled worker from a different country. Businesses typically consider offshore outsourcing for its cost benefit, but the gains can span into more than just lower labor costs. 

Depending on where your outsourced roles are located, you may gain a time zone advantage from competitors by having offices that are in sync with different world business schedules. Many retail companies have seen significant growth in customer service from offshore outsourcing because it allows them to localize their offerings.  

Several countries also offer tax breaks and financial incentives to entice foreign companies. By outsourcing a part of your operations offshore, you may discover more profitable market areas to tap into. Having trusted talents from the location helps you pivot into these new opportunities more quickly, compared to seeking out these markets from a foreign perspective. 

Focus on Core Business Processes 

When you house all your business functions in one team, things can get busy and complicated. Core functions tend to get overwhelmed by outside issues which can cause missed opportunities and failure in offering services and products that your customers deem worthy of their money. 

Back-end operations, such as customer service, sales, or maintenance require significant attention. As long as you’re ready with systems and processes in place, subcontracting these responsibilities to a third-party can allow managers to focus more on central concerns of the business. 

The increased efficiency and ability to focus on your core business functions also positively impacts customer satisfaction. By breaking your organization down into units, you increase your ability to respond quickly to changes or issues, so any customer complaints or company issues can be handled with more thought and diligence.  

Outsource for Business Growth 

Outsourcing is one of the best ways to grow your business by accomplishing more in less time. It allows companies to accelerate time to market with access to new skills they don’t already have in house while still maintaining control over costs. Decide which departments would be best outsourced to a third-party and start looking around for experts who fit the bill. It may seem daunting at first, but it will do wonders for your bottom line. 

If you are considering outsourcing your support team, IT development, or marketing services, NFT has a track-record of finding the right skilled talents for your business and getting the job done.

Contact us to speak to a specialist who can help you scope out outsourcing possibilities. 

Being an essential part of modern businesses, digital marketing can involve a variety of tasks. A digital marketer’s function may include preparing content for multiple channels and engaging with a company’s audience on different platforms, apart from coming up with campaign strategies.  

It’s easy to get caught up in a frenzy and miss critical points for improvement with a tight schedule. Ultimately, the key to improving productivity lies in getting organised — but where can busy digital marketers start? We’ve gathered 5 ways your digital marketing team can spend less time on execution, and more on building for growth. 

 

Tip #1: Always Start with a Project Plan 

A project plan helps you spend less time on a project by keeping you on track. Considering the possibility of revisions and day-to-day activities, having an effective plan helps set reasonable deadlines and keep your workload under control.  

For every project, write down a plan on a piece of paper, a document, or a worksheet – wherever it’s easier for you to keep track of things. Keep it simple. A good marketing plan consists of the following: 

  • User Profile – Helps you understand the customers you aim to serve. By refining your target users, you create a reference for any marketing activity you plan, ensuring each step is decided on with the right information.
  • Objectives – It's easier to work with a goal in mind! For smaller businesses, business and marketing objectives are often the same, such as increasing revenue or improving conversions. However, not all objectives have to be financial. Many factors (such as engagement on social media) may not directly affect your bottom line but are important indicators of how your brand is doing. Including measurable and realistic objectives in your plan helps you track progress and plan for the next steps to take.
  • Budget – Again, keep it simple. You don’t have to create a financial plan covering a full fiscal year. Enumerating the estimated costs associated with achieving your objectives is all you need. The costs may involve fees for outsourcing skills, publishing ads, to investing in tools you’ll need to adopt.

 

Tip #2: Setup Automation 

In his book, Peak Performance, author and speaker Tony Robbins compares running a business to playing a piano. In both instances, the result is dependent on consistent, deliberate practice. If you’re a beginner at your craft, performing minor tasks repeatedly yields positive results. Once you’ve mastered the basics, however, it’s time to stop doing things manually and start automating systems to produce consistently positive results. 

This wisdom can be applied to marketers already looking to grow a business. Marketing professionals can benefit from automating minor tasks to be able to focus on other aspects of their responsibilities in a business. It saves time, money, and even creative juice; and it’s beneficial to consumers.

Many digital marketers choose to automate social media activities by using tools like Hootsuite or Buffer. Automatically collecting email information from leads can also be set up in Google Ads and Facebook advertising campaigns, allowing you to populate your database for email marketing without doing the manual work. 

There’s plenty of automation tools in the market designed for different needs. To make the most of your time in a day, explore which activities you’re spending the most time on and see if you can automate the smaller tasks involved in each one. 

 

Tip #3: Invest in Tools 

Consequently, automating your tasks may involve subscription costs for tools you wish to use. Investing in tools may not be limited to automation—there are paid technologies that benefit customers more than marketers, such as chatbots and customer relationship management systems (CRMs).  

When considering investing in tools, remember that the cost of marketing should be weighed by the quality of the results users receive from it. Businesses that understand that providing an excellent customer experience at all points of the buyer's journey tend to generate higher profits and build customer loyalty.  

Having said this, it is worth investigating which aspects of the business could benefit from the integration of new technologies. For example, an eCommerce business could boost digital marketing efforts with an automated help desk like Zoho. This works in two ways. One, it allows customers to get the information they need even after working hours. Secondly, a tool like Zoho allows users to categorize inquiries, generating a summary of issues that the business can study to improve its products and services. 

 

Tip #4: Collect and Analyse Data 

One of the best ways to understand what consumers want is to analyse existing customer data. Amazon collects data from its customers through its app and website. This allows managers to understand how different promotions affect sales and customer loyalty. Furthermore, Amazon also collects data from suppliers and competitors to make effective decisions in business growth. We see efficiency in Amazon’s operations because it collects data from customers and makes sound decisions based on that data. 

Doing the same for your business or your marketing campaigns can also help reduce the time spent planning and executing, because data provides you with a clear starting point. If you’re just starting out on a project, make sure you have systems for collecting data in place. You can do this manually or you can integrate tools into your processes to generate actionable reports in seconds. 

 

Tip #5: Outsource Skills

Outsourcing talent has enabled marketers to scale their projects quickly since they don’t need to hire and train additional staff every time they need something done. While outsourcing can be a difficult decision when considering quality of work against costs, the benefits far outweigh the drawbacks when done correctly. 

Whether it’s graphic design or content writing that you need for a project, the key is to partner with a freelancer or agency with a good track record of working with clients in the same industry as yours. You’ll need a team that understands the common pain points experienced by similar businesses and has developed an effective approach to these issues.  

Another factor to consider when outsourcing skills is cross-functionality. On a limited budget, you might want to work with a freelancer with multiple skills to save you time and money. For bigger projects, pairing up with an agency could be the more practical option, as agencies can not only help you manage a project, but also employ teams of skilled workers in development, design, or writing who can pick up on any task with their experience.  

 

Spend More Time Strategising and Less Doing 

Digital marketing is a broad field that requires a lot of time and skills. To stay on top of all your marketing activities, it’s essential to get organised and seek help if you need it. Once you’ve mapped out your goals, consider outsourcing or investing in tools to pave the way for the next phases of your project.  

We hope this has been a helpful list of tips in digital marketing productivity! If you need more advice on enhancing your digital marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

Managing a business is not an easy task. When you first started out, you didn't know that you'd be mixing responsibilities as an entrepreneur with administrative duties—not a desirable situation.

And being on your own is insufficient to cover all aspects of running a successful business. You need to get a virtual assistant!

Choosing the correct virtual assistant (VA) will allow you to assign daily duties to someone who is always available to help. You don't have to suffocate in a sea of responsibilities in order to care for and build your business! In other words, focus on the tasks that really need your attention and delegate the rest to your virtual assistant. 

A virtual assistant is a person who does administrative work for businesses while working from a remote location. An executive assistant, administrative assistant, or personal assistant can all be functions that can be performed by a virtual assistant, depending on the needs of one business.

Still not convinced? Here are some reasons why you should hire a virtual assistant as soon as possible:

Reduce Your Business's Operating Costs

Cost-cutting is the primary motivation for organisations to employ a skilled virtual assistant. Employing a virtual assistant instead of a full-time staff member can save you up to 85% on annual operating expenses.

Why? Because they can work for themselves or for a company that employs them as virtual assistants. All of the fees and perks provided to employees, as well as expenditures like office space, are now the responsibility of a third party, not the service provider or client.

No additional perks, rental space, internet, or other utility costs are incurred when you hire a virtual assistant.

You Won't Give Your Soul Away To Your Business

We need to keep in mind that, in addition to being an entrepreneur, we also have a variety of responsibilities in our personal lives. It is not just our professional relationships that require attention and care. We have more time to do the things we enjoy when we have someone to assist us.

Burnout can be avoided by having more time to yourself, which improves your productivity. It helps you concentrate on the most important aspects of your business.

By delegating mundane duties to your virtual assistant, you free up time in your day to work on other projects.

With more time on your hands, you'll be able to spend it with the people who matter most in your life.

Let's face it; having a virtual assistant to assist you with the day-to-day operations of your business reduces the amount of work and stress you have to deal with. As a result, you'll be able to spend more time with your loved ones. In other words, you're regaining control of your social life.

Improve Your Business's Overall Performance

Working with virtual assistants not only saves time and money but also boosts productivity.

For those of us who get bogged down in activities or to-do lists, here's a piece of advice: prioritise your tasks and prioritise your to-do lists. All of that and more may be accomplished with the assistance of a top-notch virtual assistant.

One strategy to avoid becoming overworked is to delegate jobs to someone who is capable of handling several duties and obligations. A virtual assistant (VA) can help you divide and conquer the tasks on your to-do list. In light of this, it makes sense to use the services of a virtual assistant.

Having a clear set of tasks to outsource to a virtual assistant can help you get things done and develop your business. Virtual assistants can assist you in prioritising which duties to complete first.

Access To A Wide Range Of Skills

You'll be able to find a VA who is capable of doing any task you give them. The majority of VAs have a wide range of skills that can be put to use for their clients, including client communication, basic administrative tasks, and in-depth research.

Take the term "assistant" in its broadest sense. Virtual assistants (VAs) receive training in a variety of specific abilities, most of which call for a particular skill level as well as experience, such as managing social media, transcription, copywriting, and email marketing, amongst others.

There are many advantages to working with foreign virtual assistants. To get the job done, you only need to find someone who is skilled and competent without having to worry about location, tax, and other difficulties. Hiring from a global talent pool, on the other hand, provides access to a more diversified and qualified group of candidates.

You can learn a lot about different cultures and people by interacting with VAs from all around the world. They can provide you with information that is both new and based on first-hand knowledge. Every once in a while, we could all benefit from taking a step back and looking at things from a different angle—this is especially true for those of us who run our own companies!

Stress-Free Work Environment

Delegation is the not-so-secret technique that propels great business owners to the top of their fields. Work delegation has been shown to boost productivity, energy levels, and happiness. Delegating is important for your mental health as well as your physical well-being because it reduces your stress level.

On a daily basis, the majority of business owners find themselves feeling overwhelmed by the tasks required to run a business. With the help of a professional, you can relax and know that everything will be taken care of for you. In order to free up your time and minimise your stress levels, consider working with a virtual assistant.

It is now a widely acknowledged and recognised fact that being an entrepreneur comes with a psychological cost. No matter how cheerful and enthusiastic you appear to the outside world, we can tell you're having a hard time keeping your head above water. A virtual assistant will allow you to take some time off, go for a stroll, or just get away from the craziness of being an entrepreneur for a little while. A person's emotional well-being can be greatly enhanced simply by being aware that someone is there to assist them.

Your business and your personal life will benefit greatly from the services of an experienced virtual assistant (VA). In the early stages of business ownership, a sense of dread and anxiety quickly builds in. Anxiety and pressure can be alleviated by having your VA by your side. If you've ever had to go through a day with a lot of mental stress, you know how important it is to have someone there to lean on.

Bonus entrepreneurial advise:

Any successful business owner will tell you that finding the right balance is important and that setting priorities is the best way to grow a business. 

So hire a virtual assistant today to grow your business and enjoy a stress-free business.

Don’t know where to look for a qualified Virtual Assistant? NFT will help you, just give us a message or reach us at +61 2 9089 8875

We're excited to be a part of your company's future success!

The importance of search engine optimisation (SEO) in digital marketing has been hammered into your head, no doubt hundreds of times. To what extent, though, do you understand search engine optimisation? Even if you have a general idea of what it is, you might not fully understand its importance and what it can bring to your business.

Search engine optimisation is important if you want to build long-term brand awareness, reach more people, and make more profit. For each business with a website, SEO is a necessity, regardless of how much or how little competition there is. If you are a startup, investing in SEO would also be helpful because it is difficult for new businesses to gain brand recognition and visibility in their first few years.

So, search engine optimisation is vital to your website and we, at Net Fusion Technology, give you a clear breakdown of its key importance.

1. Visibility and Rankings

One of the most significant roles of SEO is improving visibility, which means making it simpler for prospects to find you when they search for anything you have to offer. Your ranking is directly linked to how visible you are. Research has shown that out of the top five results that appear in the search engine are most likely to be selected. SEO helps you rank higher in the search engines and get more visibility online. This makes potential customers more likely to visit your site and buy something from you.

It's important to improve your organic page ranking because the higher you rank on a search engine results page (SERP), the more likely it is that people will see you and click through to your site.

2. Growth

SEO is essential to the growth of your brand. When a website is optimised properly, it increases its chances of getting visitors and, ultimately, earning income. After discovering your website via a search engine, people are more likely to talk about it on other social media platforms like Facebook, LinkedIn, Instagram, and the likes.

3. It Builds Good Experience Among Website Visitors

The usability of your website may be improved by investing a lot of time and effort into producing excellent content and optimising it for search engines on each page of your website, which is another reason why SEO is so important. Because of this, the experience that the customer has is streamlined and satisfying. For instance, the more time your website takes to load, the more people leave your website and the less money you make.

4. Authority

Search engines place a higher value on pages with high Page Authority (PA) scores because of the growing importance of user experience on the web. If your website has authority, it is likely reliable, of high quality, relevant, and useful. Higher scores indicate greater credibility; scores range from 1 to 100.

5. Increases Your Web Traffic and Engagement Rate

One of the main aims of SEO is to boost website traffic, and this is achieved by improving a site's visibility and rating. Search engine optimisation (SEO) is the process of improving a website's visibility in search results so that it appears higher on the search engine's results page—ideally, at the top. In addition, it is likely that users will spend more time browsing your website if it contains relevant and useful material that corresponds to the searcher's intent. This, in turn, may result in an increased number of conversions and an increased return on investment (ROI).

This begs the question: Should You Be Using SEO?

Yes, really! Search engine optimisation (SEO) is an analytical, planned strategy to improve your company's online marketing and its overall online presence. In the long run, investing in SEO will benefit your company, so it's time well spent to learn more about it. Optimization for search engines requires extensive thought and planning. It's a tricky procedure that's always evolving.

If you need help with your search engine optimisation, don't hesitate to contact us.

There is no way to succeed in digital marketing without a solid SEO team behind you. Get in touch with us right away if you have any inquiries regarding search engine optimisation (SEO) and how it may help your business thrive.

If you're ready to get started on your SEO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

As technology evolves, new business opportunities show up every day. Even though technology simplifies many processes, it can be challenging for businesses to take advantage of opportunities if they lack expertise with the relevant technologies. This is the situation that businesses are in when they don't know much about web design or development. Website development services have changed how businesses work.

The establishment of a strong web presence is absolutely necessary to ensure the continued growth of a business. No matter how active you are on your business’ social media accounts, if people aren't drawn in by your website, all of your digital marketing efforts will be for nought. Future-minded businesses see these opportunities and are boosting their investment in web development to better serve their customers' needs.

We no longer need to ask if website development is necessary since we know it is. The question that needs to be answered is why is your company losing money just because you're not considering web development.

You've just eliminated a powerful tool for winning over your audience's trust.

Unprofessional web design loses visitors' trust. People won't trust your site if it has an unprofessional design or appears to be out of date. People may form a negative impression of your business due to your outdated website design. 

Consider a customer who wants to make a large purchase from a manufacturer. They're shelling out a lot of cash, so if they don't feel comfortable placing an order on your manufacturing website, they'll go elsewhere.

On the other hand, if your website looks professional, visitors will be more likely to trust you. They will have faith in your company and be willing to explore it further. If you want them to stick around on your site, you need to earn their trust. When people spend more time on your site, you increase your odds of converting them into leads. 

A website that looks professional will bring in more customers. This, along with quick page loads and straightforward navigation, is what keeps people coming back. When visitors can access your site in a matter of seconds, you have a better chance of persuading them to give your goods and services a try. 

However, if your website is of poor quality, badly designed, or takes too long to load, the visitor may leave before they even see your landing page.

You're not one step ahead of your competitors.

If you need a big reason why web development is important, here's a big one: Your competitors are already utilising it. You need to implement web development if you want to keep up with the competition.

A chance to differentiate your company from the competition is in the design and how your website works. When competing with other businesses, you usually offer the same services and charge about the same prices. To succeed in business, you need to find a way to differentiate yourself from the competition.

Your website's goal should be to attract attention and be remembered. If your website is old, out of date, and of low quality, your competitors' sites will rank higher than yours. Their well-designed website will work better than yours. This implies you’ll lose leads to your competition because their page is more appealing. Therefore, it will bring in more leads.

Your website should be able to give you an advantage over your competitors.

You can highlight your company's strengths and attract new customers with a professionally designed website. Make it clear to your target market why choosing your business is the best option.

You are not utilising the SEO power (Search Engine Optimisation).

Search engine optimisation (SEO) is an important aspect of website development that should be considered. There are now millions of websites competing for the top spot on search engine results pages.

Search engine optimisation (SEO) increases traffic to your website and streamlines its usability for current visitors. You can do more as a business than just create a website. You can also keep visitors to your website. Your code should be optimised for search engines, which can sound complicated if you're not familiar with web development.

Working with a web design company that includes SEO services as part of their package is the best way to ensure that your website is constructed appropriately and can be found by search engines.

Web development and web design are two methods for moving a website up the results. If you want your website to be at the top of the search results, you'll need to adhere to the search engine's criteria. Load speed, ease of navigation, keywords, picture optimisation, and a variety of other factors are all considered.

As a result, your website will receive more organic traffic.

You are not making it easier for your customers to navigate.

A well-designed, user-friendly, and mobile-friendly website is essential for any company looking to make an impression in the digital world. All of the material on the website should be simple to read and navigate.

A decent website provides a visitor with more options for simpler navigating. This includes a search box where customers can type in what they want and be taken to the section fast, as well as sticky features like a sticky header or a sticky menu to further simplify and optimise your website's navigation.

To do this, online pages should have lightning-fast loading rates set by the web development process. A website that loads quickly is more responsive and easier to use. This is accomplished through excellent web design and the website building process.

After the website developer has completed the website, it is recommended that they test the web pages on a regular basis to ensure that the ease of navigation is maintained at all times. This aids in the resolution or elimination of bugs that impede web page loading. Increased organic traffic is guaranteed for a website with easy navigation.

Don't lose any money, create the website of your dreams right now!

Website is one of the most important factors in the success of any online marketing campaign. Building a website that compels visitors to learn more about your company is a significant investment. If you want to see positive results for your business, we, the web development team at Net Fusion Technology, have extensive experience in the field.

Net Fusion Technology is the company to go to if you want to see real results.

If you're ready to get started on your ideal website, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

Social media is the buzzword of our decade.  There is a good reason for this. It has the potential to fundamentally alter our communication and business models if we allow it to. It is one of the methods of conducting business communication in a more general sense. The purpose of this paper is to discuss the significance of social media in business communication in greater detail. By providing a brief introduction to social media, defining it from a business perspective, testing the importance of social media from various perspectives, and finally providing an outline on how to apply it on a daily basis, the author successfully completes his or her mission.

In business processes, communication is critical to the success of the operation. It contributes to the closer bonding of people. As a result of the introduction of social networking sites, businesses and their customers or target audiences can communicate more quickly, easily, and efficiently. It also assists businesses in gaining valuable insights into their respective markets. When it comes to communication between businesses and their customers or audiences, social media is a great tool. Businesses in this day and age rely heavily on social media for their marketing and promotion strategies because it provides them with a platform through which they can reach their targeted audience at a low cost.

An important goal of this article is to provide information about why businesses should consider using social networking sites and how businesses can benefit from utilising social media to communicate with customers and employees. The following are some illustrations of its advantages and the significance it has for today's businesses.

Improve Brand Recognition

Every day, the average person has exposed to thousands of advertisements and marketing messages. When faced with that kind of competition, it is impossible to stand out, but social media offers a way to cut through the noise and stand out. Brand exposure and recognition can be increased through the use of effective content on your social media channels.

People who have seen your products or services on social media are more likely to spend more money on them. The presence of your brand on social media makes it easier for customers to recall you over competitors who do not have a significant online presence.

And when they remember you and associate positive experiences with your business, they are more likely to return in the future because they have placed their trust in you — rather than someone else — with their hard-earned money.

More Inbound Traffic

Social media is a fantastic tool for increasing the number of people who visit your website and promoting your brand. In terms of social media, the best part is that you can share your own content and increase your website's traffic, or you can share content from other websites that are relevant to your business and develop relationships with the people who run those websites.

If you have an email list, social media makes it simple to encourage your subscribers to follow you on social media, where they will be exposed to even more of your content. If you do not have an email list, social media makes it easy to start one.

Better Search Engine Rankings

Your business website's search engine ranking can be improved with the help of social media. Your ability to reach a greater number of customers will increase if you have a higher ranking.

Websites that are not linked to other websites are generally ignored by search engines, which is a good thing. When you use social media platforms, on the other hand, you have the option of linking your website to various profiles and pages on those platforms. As a result, it provides search engines with more reasons to consider your website when ranking websites.

Higher Conversion Rates

One of the most significant advantages of social media communication is the increase in conversion rates. If you are not familiar with the term, "conversion rate" is a way of describing the number of people who have been exposed to your brand and have taken the action you want them to take. If you have an e-commerce website, this could be something as simple as browsing through a page or making an online purchase (these are called micro-conversions). Alternatively, it could be as simple as visiting your website after clicking on a sponsored post or advertisement (called macro-conversions).

The importance of increasing leads and conversion rates is self-evident: the greater the number of people who become aware of your brand, the greater the likelihood that those individuals will convert into customers. Conversion rates will vary depending on the industry, the size and type of business, as well as the methods and costs of advertising employed. Although the average conversion rate for search ads across all industries was 3.75 percent, according to WordStream's AdWords performance grader report for the first quarter of 2017, the figure had steadily increased over the previous three years (the average in 2013 was 2.70 percent). In a similar vein, Google shopping ads saw an average conversion rate of 1.91 percent in 2016, a significant improvement from 1.16 percent in 2013. In comparison, display ads saw a conversion rate of 0.89 percent, video ads saw 0.84 percent, and shopping campaigns saw 0.77 percent in 2016, making micro-conversions all the more important when it comes to social media marketing strategies!

More Brand Authority

Building credibility and trust with your audience through a strong social media presence is a great way to get their attention. Each time someone clicks on a link in one of your tweets or likes one of your Facebook posts, they are expressing their approval of the work you are doing.

The greater the amount of content you publish, the greater the level of trust your audience will have in you. Why? Because if you are consistently putting out valuable information, it indicates that you know what you are doing and that you are someone who should be listened to and respected.

People are also more likely to have confidence in your brand if they hear positive feedback about it from others about the same brand. The inclusion of hashtags, which allow readers to see all of the posts associated with a particular topic or theme, is a simple way to accomplish this goal.

Better Customer Satisfaction

For communicating with customers, social media is an excellent tool. You can answer questions from them, offer solutions to their problems, and provide them with additional information about your company. It also provides you with the opportunity to solicit their feedback—social media provides a forum for you and your customer base to communicate and discuss a variety of topics pertaining to the company as a whole. You will be able to develop better products and services that will meet their requirements as a result of this.

Social media is an excellent tool for connecting with your customers, allowing you to share information, gather feedback, and strengthen your relationships with them over time.

Social media is an excellent tool for connecting with your customers, allowing you to share information, solicit feedback, and strengthen your relationships with them over time.

The more you communicate with your customers through social media, the more they will feel a sense of belonging to your company. The stronger the relationship you have with your customers, the more likely it is that they will return to you in the future and recommend your company to their friends and colleagues.

In addition to allowing you to share information about your company, social media provides you with an opportunity to learn what your customers think about what you are doing. Customers may post questions on social media sites such as Facebook or Twitter, which you can respond to quickly and easily. Customers can also provide feedback – whether positive or negative – through social media, which can be useful in helping to improve products or services.

Social media is here to stay for the foreseeable future. It has become a standard part of business communication, and it is here to ensure that your company receives the widest possible exposure across a variety of social media platforms, including Facebook and Twitter. Because the majority of people are on at least one of these platforms (Facebook, Twitter, Instagram, etc.), the success of your product marketing campaign will depend on how effectively you use the various mediums available.

The emergence of social networking sites has ushered in a new era of communication that is nothing short of revolutionary.

While initially restricted to their own virtual boundaries, social networks have now spread throughout the world and have become an integral part of our everyday lives. It is becoming increasingly important for businesses to have a presence on social media because it allows them to engage with their customers while also providing them with an opportunity to promote their brands by establishing connections with their target audience.

Have you ever needed to get a high-level overview of a company's digital marketing efforts, or have you ever conducted a digital marketing audit for a client or colleague? What is the process of conducting a digital marketing audit like?

Cleaning a room is analogous to conducting a digital marketing audit. You have identified the source of the problem and want to eliminate it. It is a straightforward but critical step in laying the groundwork for long-term success. Digital marketing audits can be difficult, especially if you are not sure what you are looking for or why you are looking for it.

Unified digital marketing audits are a systematic evaluation of your current digital marketing strategy. The process goes beyond simply analysing your marketing materials and takes into account the entire process, including its implementation and the readiness of the system. Your company's assets, as well as your strengths and weaknesses, are all evaluated during this process. Over half of small businesses admit that they are not prepared to face the challenges of a digital world, according to the latest statistics. As a result, the purpose of conducting an audit is to take stock and identify your company's strengths, weaknesses, opportunities, and threats in order to identify and address any potential threats as well as to identify and pursue market potential that can be used to propel the company forward.

Website traffic, online marketing efforts, and website performance are all evaluated in detail. In order to identify opportunities, identify digital optimization weaknesses, and build on strengths, data collection must be done in a systematic manner. They are frequently carried out by expert SEO professionals who are able to provide information on how to best position their company for growth and success in their particular industry.

A digital marketing audit can assist you in gaining a better understanding of where your website is currently located in the digital world. This can assist you in identifying any leaks in your digital marketing efforts and improving their overall performance.

Your digital marketing efforts are the foundation of your company's operations. They aid in the generation of leads, the conversion of customers, and the retention of customers. But how do you know if they are actually effective? And what can you do to make them work more efficiently?

A digital marketing audit is a great way to get a clear picture of what is working and what isn't, as well as where you can make changes. It provides an objective assessment of all of your digital marketing efforts as a whole—rather than just specific channels or campaigns—allowing you to identify areas where there are gaps or misalignment between your efforts and your business goals.

You are probably wondering why you would need a digital marketing audit in the first place.

Briefly stated, it is an excellent place to begin if you want to determine what aspects of your current digital marketing strategy are working and which aspects could be improved. A thorough audit can assist you in identifying and resolving some of the most common issues you may be experiencing, including but not limited to:

Inadequate website performance

In the event that your company's website is underperforming or is not generating the results you require, it can be difficult to know where to begin. A digital marketing audit can identify areas where you should concentrate your efforts and provide you with the tools you need to make those efforts a reality.

What role does it play in website performance issues?

The amount of traffic a website receives and the frequency with which users interact with the content on the site are two ways in which performance can be measured. Put another way, if you have 100 visitors to your site each month but only 5 of them click through to a product page, you have a low conversion rate, according to the numbers. People must be aware of the existence of your content before they can engage with it. It is at this point that we come in. When we conduct an audit, we can discover what is working for you and what isn't, allowing us to make changes to the site or implement new strategies to achieve better results for your business.

Net Fusion Technology's mission is to assist you in reaching your target customers through the internet. We understand that online marketing can be a difficult task, and we want to assist you in cutting through the clutter and identifying the strategies that are most likely to be successful for your company.

What are the benefits?

If your website is not performing as well as it should be, an audit is something you absolutely must have done! Our evaluation of your entire digital presence (social media accounts, email campaigns, and so on) will reveal what is working well and what needs to be improved so that we can make changes as needed.

Our digital marketing audit will look at how much traffic you are getting, what types of ads and content have worked well for you in the past, and which areas of your site are underperforming or containing outdated information, among other things. We will also make recommendations for areas where we believe you could see significant improvements if we were to assist you in putting them into action.

Low conversion rates

A digital marketing audit can assist you in increasing your conversion rate by identifying and resolving common issues that prevent visitors from completing a transaction on your website.

Without a professional analysis, it is difficult to determine exactly what is preventing visitors from converting, but here are a few common reasons why this happens:

Slow load time

The average user has an attention span of approximately 8 seconds, according to research. The consequence of this is that if your website does not load in that amount of time, you will have lost a potential customer. There are many different factors that can contribute to a slow page load time, including image size and quality, the amount of unnecessary code on your site, and the server on which your site is hosted.

Poor usability

Do you have a large number of broken links on your website? Is it simple for users to navigate through your website? Is there a clear call to action in place? All of these considerations can have an impact on your conversion rate.

Missing out on SEO keywords

Search engine optimization (SEO) is critical for the growth of your company. If your website does not appear high in search engine results, it is likely that you are losing out on traffic and conversions. When you conduct a digital marketing audit, you can determine how effective your current SEO strategy is and how it can be improved to achieve better results.

If either of these situations applies to you, it indicates that you are not communicating effectively with your target audience. You might be attracting people who are not interested in what you are selling, or you might be attracting people who are interested in what you are selling but are not sure whether they should buy from you or from someone else.

Through an examination of all of the ways in which users come into contact with your business online, a digital marketing audit can help you identify the root cause of low conversion rates and implement solutions (through online advertising, social media channels, etc.). A detailed analysis of conversion rates from each source will be conducted, as well as the identification of sources that are performing particularly poorly.

Trouble with Lead Generation

Are you having difficulty getting your lead generation efforts off the ground? If so, you are not alone. Perhaps you have launched an email marketing campaign and are not seeing the results you would hoped for so far. Perhaps you have tried to improve your search engine optimization efforts, but have been unsuccessful in improving your search engine rankings.

Alternatively, you may be completely clueless as to what is going on. You have the impression that you are hurling darts into the dark, and none of them seem to be hitting their targets.

Lead generation is the process of attracting and converting strangers and prospects into someone who has expressed an interest in your company's product or service. It is also known as sales prospecting. This is typically accomplished through methods such as social media marketing and paid search.

Many businesses rely on the leads they generate to be successful, and this is especially true for small businesses. In the absence of effective lead generation strategies, it can be difficult for a company to reach new customers, which can make it difficult for the company to grow.

Even if a company has been in operation for a long period of time and has a steady stream of customers, it is critical for them to continue generating leads in order to attract new customers and expand their business over time. Some businesses find this particularly difficult because they do not have a great deal of prior experience in digital marketing.

It is a type of research study that helps companies identify the aspects of their online marketing campaigns that are successful while also identifying areas where they may need to improve or change their approach. It consists of activities such as competitor research, keyword research, content audits, technical SEO audits, site speed audits, brand reputation tracking data, customer surveys, and customer feedback, among other activities.

Using the results of an audit, you can improve the effectiveness of your tactical planning and ultimately generate more leads for your company.

Auditing is a critical component of digital marketing, especially if you want to sell your products or services without encountering any difficulties in the process. When it comes to their business, it is a step in the process that most people overlook because they believe it will be a waste of time for them. During this process, you will identify errors and opportunities to improve your website in order to better meet the needs of your customers. Among other things, you can evaluate the credibility of your website, its ranking in search engines, and any other important metrics that will assist you in further developing your business online.

A good digital marketing audit will not only identify your website's strengths as well as its weaknesses, but it will also provide incredibly valuable actionable insights that will allow you to quickly improve and optimise your website's performance.

As a business owner, you must ensure that the various efforts you put forth in the world of digital marketing are well received by your prospective customers. Providing them with the information that they require while also developing strong relationships with them can aid in the improvement of your company's performance and profitability. When launching a new marketing campaign or introducing a new product to the market, you should always enlist the assistance of a professional audit service to ensure that everything goes smoothly.

Therefore, the next step is to heed some sound advice. We hope you have discovered some excellent tips for improving your business and developing a solid digital marketing strategy. Then put it into action as soon as possible. You will soon see the benefits of a well-executed and proactive business plan.

You can email us at digital@netfusiontechnology.com for more insights and wisdom on social media auditing, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.

If you have a website, there is a good chance you have been hearing more and more about managed web hosting services recently. Who or what are they referring to when they say this? It is explained in detail here, along with the reasons for its importance as well as its advantages. And I am being entirely honest when I say that although it is more expensive than shared hosting, it can actually save you money in the long run if you use it appropriately.

In web hosting, managed web hosting is a type of service in which the web host provides the user with a control panel and other tools for maintaining and administering their website (such as updating scripts, backing up data, etc). It also provides greater control over available resources. It is beneficial to understand how other types of web hosting operate in order to better understand managed web hosting.

In addition, it is a type of web hosting that provides a higher level of service than shared hosting services. It is aimed at small businesses and individuals who lack the technical know-how to host their own website or application on their own server or network. The service is typically provided by third-party companies, though some Internet service providers (ISPs) include it as part of their overall package. Managed services providers can provide either shared hosting or dedicated hosting solutions, or they can provide both.

In addition, managed web hosting is a service offered by hosting companies that allows you to outsource a variety of tasks. This means that instead of having to find and install your own host, you can have one that a hosting company has already done for you.

While many small business owners desire and/or require a website, they do not have the necessary time, skills, or resources to effectively manage it. If your business falls into this category, managed web hosting may be an excellent solution for your needs.

Managed web hosting is a type of web hosting service in which the server and its software are managed by a third-party company rather than the customer. The hosting provider is responsible for the hardware, the operating system (OS), and the installation of software, as well as any updates or upgrades that are required. Managed web hosting can be contrasted with self-managed web hosting, in which you are responsible for all of the technical aspects of your website on your own.

In the event that you lack the technical expertise or prefer not to spend your time worrying about system maintenance, managed web hosting is an excellent option for you to consider. The way it works is as follows:

Managed web hosting is a type of hosting in which the service provider leases a server to the client and gives them complete control over that server. Managed web hosting is a type of hosting in which the service provider leases a server to the client and gives them complete control over that server. This can include tasks such as installing new software, troubleshooting technical issues, and performing server maintenance and administration.

It is frequently the most expensive type of web hosting service available. However, it also provides the greatest amount of flexibility. The customer does not need to hire a team of IT professionals to manage their website; instead, they can rely on the support staff provided by the managed web hosting provider to assist them.

Managed web hosting is a type of hosting that provides you with access to an entire team of experts who are responsible for providing support and maintenance for the servers and software that power your website. Website management services monitor your site around the clock, taking care of software updates, server management, security patches, and other maintenance tasks.

Support for content management systems (CMS), email marketing, eCommerce features, and other features are available from some managed web hosting providers as well. Managed web hosting services can assist you in growing your company with the least amount of effort on your part.

Managed web hosting refers to a service in which the web host takes complete control of your website. Maintenance, updates, security, and technical support are all included in this price.

Aside from that, the web host will take care of the server infrastructure — which includes all of the necessary hardware and software — to ensure that your website operates at peak performance at all times. This can even include distributing load across multiple servers to ensure that no single server becomes overburdened with traffic and that there is always a backup server ready to take over in the event that something goes wrong.

You can think of managed hosting in the same way that you would compare renting an apartment or purchasing a house. The benefit of an unmanaged hosting plan is that you are merely renting space from the web host (similar to renting an apartment), but you are responsible for everything else, including everything from setting up your site initially, managing it, and creating backups, to protecting it against hackers and keeping it up to date with the latest security patches and updates. Managed hosting plans, on the other hand, eliminate the need for you to be concerned about any of that because everything is taken care of for you (think: buying a house).

In this article, we have covered the fundamentals of managed web hosting as well as the role it can play in your company's operations. The fact is that managed web hosting is here to stay and has become a critical component of business continuity strategies, regardless of whether or not you decide to go ahead with it. Check that your website is safe and secure in a hosted environment with support if you do your work on the internet. In today's world, there are no longer any justifications for not having this covered.

Managing your own shared hosting account is the simple solution for even the most demanding webmasters because it is more than just a hosting plan; it is a complete package of tools and services that will allow you to set up and manage your web portal with ease. Managed shared hosting accounts are available from several providers.

Many people are unfamiliar with the term "managed hosting," but there are an increasing number of web hosting services that are labelled as "managed" that are emerging. This can cause some confusion among those who are unfamiliar with the term "managed hosting," as well as the distinction between regular hosting and managed hosting—but it is actually a fairly straightforward distinction to make.

So, do you think you would be interested in managed web hosting?

You can email us at digital@netfusiontechnology.com for more insights and wisdom on managed web hosting, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.

Ads on Google and Facebook have generated a lot of buzzes recently.

The debate over whether Facebook ads are superior to Google ads is perpetually raging in the background. Some days Google ads are used, and other days Facebook ads are used. Which, on the other hand, do you prefer? Is it worthwhile to try to combine the two jobs despite the fact that they are so dissimilar? What is the exact cost of these items? What kind of profits do they make?

They are both excellent marketing strategies for a wide range of businesses and entrepreneurs. Google ads and Facebook ads are similar in that they both exist to generate conversions for advertisers. However, they differ in a variety of ways, including the number of advertising options available to advertisers, the ability to track data in real-time, and the level of transparency with users.

Consequently, how can you encourage people to click on your advertisements and drive traffic to your website? Which is more effective: Google ads or Facebook ads? As surprising as it may seem, the answer is not always black and white. In this article, we will go over the advantages and disadvantages of both platforms, as well as how and where to get traffic from, so that you can make the best decision for your company or business.

Because Google ads and Facebook ads are so different from one another, it is difficult to say which is "better."

Both Google and Facebook provide advertising methods that are highly targeted. However, whereas Google is the go-to search engine for just about any type of information you require, Facebook is a social network that is used by more than one billion people every day, according to statistics. It is a much more intimate environment than the rest of the Internet.

Facebook ads allow you to target users based on factors such as their interests and demographics, as well as information they have shared with friends or made public online, among other things. You can display your advertisement to friends of current customers, as well as to users who have recently visited your website or mobile application.

When you use Google AdWords, you can create a text-based ad that will be displayed in the search results for specific keywords or keyphrases that you specify. Aside from that, you can create display advertisements that will appear on relevant websites within the Google Display Network (GDN).

The amount of data available on each individual user through their profiles may make Facebook an excellent choice if you are trying to reach a very specific audience. It is possible that Google will be a better option if you are not sure who exactly would make up your audience because you can target based on keywords that people are already searching for.

These two juggernauts appear to be nearly identical, but they are not! Even though both can be beneficial to your company, depending on what you are trying to accomplish, there are some significant differences that should be considered.

For starters, Facebook advertisements are less expensive than Google advertisements. With Facebook, you can get significantly more value for your money.

But, on the other hand, Google is the most widely used search engine on the planet. Those looking for something specific and wanting quick results will turn to the internet for assistance. Users of Facebook, on the other hand, are more likely to spend a significant amount of time perusing their news feed, which means they are more likely to see an advertisement that catches their attention and click on it.

In the short term, Google ads are a great way to get people to click on your website—but they are not always the best way to get people to engage with your brand over time.

Facebook ads, on the other hand, are designed to encourage participation and interaction. You can target specific products to specific age groups and genders with targeted advertising. Furthermore, you can hold contests and giveaways within Facebook itself.

Another way of looking at it is as follows:

If you are looking to drive traffic to your website, Facebook easily outperforms Google in terms of effectiveness. However, if you are looking to increase conversions, Google is by far the best option.

You can start using Facebook's advertising platform for as little as $1 per day to get your feet wet. Besides that, there are some excellent free tools for posting and optimising your advertisements.

As a pay-per-click (PPC) platform, Google is more targeted toward people who have already expressed an interest in what you are selling. As a result, you will only pay for the clicks you receive on your ad when someone clicks on it.

By using demographic and interest targeting in Facebook ads, it is easier to find potential customers who are a good fit for your product. If your ad is performing well, you can see the results right away thanks to Facebook's real-time tracking capabilities.

Google ads, on the other hand, are more likely to appear at the top of search results than Facebook ads. As a result, you may be able to get a better deal on a Google ad than you would on a Facebook ad because there are fewer people using Google ads.

Digital advertising giants Google and Facebook are two of the most well-known names in the industry. Both have made significant strides in terms of increasing their advertising power as more businesses and individuals turn to social media to build brand awareness, make referrals, and expand their audience reach.

When it comes to marketing, advertisements are extremely important. Some, however, believe that Facebook is a superior platform for accomplishing this goal. Clearly, both Google and Facebook provide excellent opportunities for designers to promote their own work as well as other products and services – perhaps even more so than other social media platforms such as Twitter and Instagram. So, how does one determine which platform is more appropriate for which application?

When it comes to reaching your target audience, Facebook ads and Google Ads may perform better than one another. Investigate your demographics and personal habits to determine which one is the most effective for you!

Phishing scams are fundamentally identical to the con in which an unscrupulous individual deceives someone into handing over their wallet by posing as a trusted friend. Businesses are the target of phishing scams, just as concealed-weapons laws are the target of law-abiding citizens. Phishing scams are predicated on the premise that people will do things out of fear and greed that they would not do out of reason.

Fraudsters have developed new methods for duping users into providing personal information, including 'phishing' emails and websites that appear to be legitimate but actually collect sensitive information. Phishing is a type of online fraud in which criminals send email messages designed to trick victims into disclosing personal or financial information.

Phishing scams are a risk for any internet user, but the risks are multiplied for some of us due to our business and industry. If your company is in a position where a phishing attack could put it out of business, we must take proactive measures to protect and educate ourselves. Indeed, we should view phishing attacks as crimes against our own companies and individuals.

Regrettably, they come in a variety of forms and can easily attack you if you are unaware.

To avoid phishing scams, we must first understand how they work. The following are the five most prevalent types of phishing scams.

  1. Email Phishing

This is the most frequently encountered. Fraudsters create emails that appear to be from legitimate businesses in order to obtain all of your personal information. Sending a generic greeting is one way to identify these bogus emails. Additionally, you can see spelling and grammatical errors in the content. However, the best way to check for suspicious activity is to examine the email address from which it originated. If something appears fishy, it is most likely a phishing scam.

  1. Spear phishing

This type of phishing is significantly more personalised, making it more difficult for people to identify it as a scam. Due to the fact that spear-phishing emails are directed at a specific individual, business, or organisation, they are occasionally referred to as social engineering. These con artists will send emails that appear to originate from legitimate sources and are unique to each individual.

  1. Clone phishing

This variant elevates phishing to a new level. These scam artists will send you an email that is an exact replica of the one you received. However, this time, it contains an extremely unsafe link that has been replaced with the one from the original email. Typically, the link contains a dangerous attachment or directs you to a threatening website.

  1. Whaling 

This time, these fraudsters attack on the  BIG ONES, hence the whale. When attacking these high profile executives, they do a lot of research in order to gain access to important data  or go for cash

  1. Pop-up phishing

If you think regular pop-ups are annoying, think again. Scammers now make use of these pop-ups to create ads with warnings about their computers about getting viruses and the only way to get rid of it is through installing a software.

Because of the proliferation of phishing scams, it is essential to understand how to protect your personal information. Even though clicking on random links in unsolicited e-mails is not uncommon, those leading to malicious websites are virtually indistinguishable from those leading to legitimate websites. Nowadays, email addresses and domain names can be easily forged, and identity theft is a problem that is all too common. By taking the necessary precautions, you can keep your data and devices safe.

It is just common sense. I suspect that is what it all boils down to, but we do not always pay attention to what others are saying. The most effective method of avoiding scams is to avoid being drawn in by the content of the email. Phishing scammers will frequently attempt to elicit emotional responses (such as surprise or annoyance) before requesting information or money. Again, use your common sense and refrain from responding to the email or clicking on the suspicious button.

In order to avoid falling victim to any type of phishing scam, we must not only recognise them but also be on the lookout for them. With these suggestions, you will learn what to look for and how to stay safe from e-mail attacks. Never assume that the only way a phishing scam can infiltrate your system is through e-mail. It is always possible that they will spread through social media or other channels as well as word of mouth. Maintain a keen awareness of your surroundings so that you can spot a scam before it becomes a serious problem for yourself.

To conclude, here are some pointers on how to avoid falling prey to phishing scams.

  • Anti-Virus software is your savior.

There are always new scams, and new definitions are constantly being added to keep up with them. User should use anti-spyware and firewall settings, and keep their programmes up to date on a regular basis to protect themselves from phishing attacks. Antivirus software includes special signatures in addition to safeguarding against known technical workarounds and loopholes. All you have to do is make sure that your software is always up to date.

  • Keep an Eye on Your Online Accounts.

Make a habit of changing your passwords on a regular basis. To safeguard yourself against bank phishing and credit card phishing scams, you should conduct regular personal reviews of your bank and credit card statements. It is a good idea to keep an eye on each of your online accounts on a regular basis, regardless of whether you are required to. Not monitoring your online account for an extended period of time increases the likelihood that someone will exploit your absence and have a field day with your information.

  • Check the Safety of a Website.

By making purchases on this type of website, criminals will be able to obtain the credit card information of those who visit it. As long as you are on a secure website, you should not encounter any difficulties. If you receive a warning that a website may contain malicious files, you should avoid visiting it. Downloading files from phishing emails or suspicious websites is not recommended. In some cases, search engines may even direct users to a phishing site that advertises low-cost products to make a profit.

Key Take-Away

We hope that this article has assisted you in better understanding the various types of phishing scams and has provided you with some suggestions for how to avoid falling victim to these types of scams. In this day and age, data hackers are becoming increasingly sophisticated in their ability to make phishing scams appear even more legitimate, and they deserve to put forth a little extra effort into being cautious. It is not necessary to be concerned if you have fallen victim to one of these phishing scam techniques. Fortunately, you can always undo the damage by going directly to the website that we have recommended here or by simply re-launching your browser.

To summarise, maintaining vigilance and discretion is essential in order to avoid falling victim to phishing scams. While people have grown accustomed to receiving spam, phishing scams are becoming increasingly sophisticated, appearing to be extremely legitimate and targeting specific niche markets. Educating yourself on how to spot these scams will not only keep you from falling prey to them, but it will also assist you in convincing others of the dangers of falling prey to these scams – both now and in the future as well.

 

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