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5 Benefits of Hiring a Business Consultant 

Posted November 15, 2022

Running a small to medium business is challenging because of the sheer number of tasks it takes to succeed. From finance to human resources to technical support, it would be unproductive and challenging for business owners to do it all themselves. Thankfully, the ease of hiring consultants has improved with technology, and business owners don’t have to figure out everything on their own anymore. In this article, we’ll explore what a business consultant does and how one can help your business thrive. 

What Does a Business Consultant Do? 

A business consultant is a professional with a wide array of skills who assists business owners with their initiatives. Consultants usually have the knowledge and skills backed by relevant education and previous experience.  

Business consultants provide management consulting to help organizations improve their performance and efficiency. These professionals analyze multiple aspects of business and create solutions to help companies meet their goals. 

Business owners should consider hiring business consultants when they need help or perspective on the current cycle they are in, or a wish to introduce a catalyst for change in their organizations. 

Types of Business Consultants 

There are various types of business consultants specializing in different business aspects. 

Strategy and Management Consultant – Consultants who can bring industry expertise to your business to help you scale, acquire new opportunities, and drive revenue; 

Operations Consultant - Consultants who specialize in operations can help you improve day-to-day processes. These business consultants take inventory of your current business model and figure out the best way to produce the same high-quality results at a fraction of the cost and time; 

Financial Consultant - They mainly assist in investment decisions and help you find the best way to handle your business’s assets and debts. Financial consultants may have even further specializations, including financial planning and advising your business on taxes, daily expenses, and more; 

Human Resource Consultant - These consultants can take over your day-to-day HR tasks, such as recruiting and retaining employees, processing payroll, performing administrative tasks, and managing employees’ performance; 

Marketing Consultant - Marketing consultants help businesses identify their strengths as a brand and expand upon them to create brand awareness and exposure. Whether your business needs a rebrand or a fresh marketing strategy, this type of consultant can be an asset in expanding your business’s reach. 

5 Benefits of Hiring a Business Consultant 

The true value of a business consultant is that they can offer guidance and assistance in order to help you make the best decisions for your business. Here are 5 significant advantages that hiring a business consultant can provide your business with. 

1. Save Valuable Time and Money 

Running a successful business requires hard work, acumen, and most of all, a lot of time. Hiring a business consultant can help to lighten the load and free up time to work on other important issues.  
Many businesses also choose to take on a business financial consultant in order to help streamline their processes or identify inefficiencies in the way they operate. This results in both better business practices and bigger financial savings. 

2. Get an Outsider’s Perspective 

Making business decisions can often be tough, especially when you don’t have much information to work with. An often overlooked and underestimated benefit of hiring a business consultant is that they can come into a situation with fresh eyes and see things from a new and objective angle. 

3. Fill Knowledge Gaps 

Every business person has strengths and weaknesses. If there is a particular area of business in which you feel you need assistance with, it can be a good idea to hire someone with knowledge in the field, rather than risk operating with a gap in information. 

4. Achieve Goals with a Process 

Be it obtaining business acquisition financing, launching a new product, or hitting set KPIs for the quarter, a business consultant is trained to help businesses to accomplish their stated objectives in a process-oriented manner. This helps businesses avoid wasting resources on half-baked initiatives and mitigate risks overall.  

5. Get Expertise 

The role of a business consultant is to stay on top of market trends, possess a wealth of experience and knowledge in different areas of business, and have a skill for strategizing and thinking outside of the box. Their job is to possess a level of expertise that allows them to advise and help business owners to make the best decisions for their business. 

Over to You 

The above advantages of hiring businesses consulting services cannot be overstated. A good business consultant provides guidance, answers, solutions, and set a roadmap for the business.  

If you think your business could benefit from any type of consultation, be it management consultant, a marketing consultant, or a general business consultant, we would love to hear from you. Get in touch today to see how we can help! 

Most businesses have upgraded their techniques for driving traffic to their websites. However, the real challenge for businesses remains to be increasing conversion rates.  

When you have a website for your business, it’s important to understand that it is much like a constantly evolving creature, and best practices from last year may not work next year. You’ve got to stay ahead of the curve and keep optimizing or you risk falling behind the competition. This is where Conversion Rate Optimization, frequently termed CRO, comes in. 

Whether your conversion is for visitors to sign up for a newsletter, buy a product, or enroll in a subscription service, you must constantly be thinking of how to improve your conversion rates. In this guide, we will go over all the terminology in addition to providing a list of things you can do to increase your conversion rates in different business cycles. 

What Is Conversion Rate Optimization (CRO)? 

Conversion Rate Optimization can be defined as the regular practice of enhancing your website to increase the percentage of users who perform a designated action. These actions may include product purchases, form fills, video views, or clicking a link on your website.  

CRO focuses on understanding what is persuading your users to convert, what is hindering them and what would make your conversion process much more user-focused. Understanding these factors can help improve your website’s user experience and ultimately encourage users to convert. 

What are the Benefits of Performing CRO on Your Website? 

As the term indicates, the overall benefit of CRO is achieving the purpose that your website was created for, whether it be brand awareness, sales, or getting leads. Let’s break down what CRO does for your business. 

Customer Insights – Conversion rate optimization focuses on understanding what your key audience responds well to and making optimizations that enhance their user experience. This focus on user experience is rewarded by Google Search Bots which decides how well your website can rank on search engines; 

Increased ROI – Increasing your conversion rate reduces the number of resources you need to allocate on increasing new customer acquisition efforts. This means you are getting the most out of your current marketing efforts; 

Scale Your Resources – CRO allows you to get the most out of your internal resources and your current audience. Audiences are limited, so it is important to turn your current audience into loyal consumers for better future growth; 

Better User Experience –  CRO identifies what hinders or encourages conversions, and leads companies to make appropriate changes for a better user experience; 

Increased Trust – Through improving your website’s conversion process, you will increase trust that your business is a safe organization for end-users to share their credit card and personal information with. 

What Are The Main Elements of CRO? 

CRO focuses on conversion research, user experience, website effectiveness, and personalization. Focusing on all four of these elements will help improve conversion rates and sales.  

Conversion Research – It is beneficial to gather information to guide your creation of improvement ideas. This research may come from analytics, heat maps, or surveys. Conversion research is the most important factor of CRO because it provides real insight into how your users interact with your site; 

Website Effectiveness – Implement persuasive and relatable copywriting to encourage end-users they need to engage with your product or services. Using social proof, scarcity and urgency can strongly encourage users to purchase or convert; 

User Experience – Improving user experience will allow your consumers to browse and find more information easily. Improved navigation, forms, and information flow can lead to an increase in conversions; 

Personalization – Implementing personalization techniques will help you discover the highest converting experience on your website for end-users. Personalized landing pages for different audience groups can help with this. 

How to Set Conversion Goals? 

Before you can begin setting conversion rate goals, you need to identify all of the microconversions that need to take place before your macroconversion is complete. 

The macroconversion is the main conversion you would like to visitors to do on your website. This conversion should guide your website copy, layout, design, and call to action buttons.  

Microconversions are the small steps that must be taken before the macroconversion can take place. These microconversions may help educate and build trust with your consumers.  

Below is a list of macroconversions that you may set: 

  • Make a purchase; 
  • Leave reviews; 
  • Make a subscription; 
  • Download user guides; 
  • Share to social media; 
  • Form fills; 
  • Join a community. 

5 Ways to Improve Your Website’s Conversion Rates 

Optimize Your Site Structure 

Make navigation for your customers as easy as possible. Customers who get lost in the maze of internal links won’t find what they’re looking for—so they won’t take action. Improving store navigation through the layout and site architecture is an easy way to increase your CRO (and your SEO at the same time). Avoid unnecessary content that clutters the page and makes browsing confusing; for example, if you have an eCommerce website, make it easy to find products, make it easy to find variants, and make it easy to check out. 

Build an attention-grabbing homepage 

With all the work you put into SEO and social media marketing and paid ads, you want to make sure your customers land somewhere appealing. Think back again to those brick-and-mortar days: when you landed in a department store decked out with holiday cheer, it effectively got you into the spirit of buying. No matter the time of year, your store’s homepage is the place to make a great first impression. Make sure your call-to-action (CTA) is prominently displayed and well-placed as well, whether you want visitors to buy from you or to sign up for a newsletter. 

Target and Retarget, Constantly 

Once you have a list of leads, develop a targeted marketing strategy. Many businesses send daily or weekly emails with content such as recipes, advice, and gift ideas. With the range of email marketing suites we have today, you can also personalize emails for anniversaries, birthdays, and other client milestones. Retargeting is a long-term strategy, and it’s even more relevant today when consumers need as many as seven points of contact before making a move. Make sure you have some sort of system set up to send an email to customers who have abandoned the conversion process. 

Feature Social Proof or User-Generated content 

In today’s era of social media, shopping choices are often influenced by what friends and connections are doing. This has created a strong sentiment of customer trust in user-generated content. UGC on your site can include videos, pictures, and reviews from past customers. You can integrate your site with Instagram images using a service like Instafeed. Written reviews are also still important, but their power to instill a sense of trust goes even further when they’re accompanied by pictures of the reviewers and their social media handles. 

Make Your Website Mobile-Friendly 

There’s no question about it: you’ve got to make your site responsive on mobile devices. Mobile visits have already been outpacing desktop traffic since 2017. But the need for CRO is even more pressing with mobile because research shows that mobile visits have a higher bounce rate and that visitors spend less time on the site. That said, it’s important that the mobile version of your site looks amazing and presents a seamless user experience in order to get users browsing to come back later when they have more time to look around your site. 

Over to You 

Your conversion rate can tell a lot about the effectiveness of your marketing efforts. Attracting traffic to your site is good, but getting those visitors to convert is the most significant element of inbound marketing. Conversion rate optimization has a direct effect to other important metrics, especially the ones that your business are interested in.  

If you're ready to get started on your CRO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

Running a campaign on Facebook has been a proven way to rapidly increase traffic to a site and convert more customers online. With Facebook being one of the world’s top social media channels, its user base of millions allows you to cast a wide net and target a diverse set of audiences anytime. 

However, if you’re a marketer who has explored working with Facebook to achieve your business goals, you’re likely to be aware of how much time and money it takes to advertise on the platform, especially in highly competitive markets. 

It seems difficult, but it is possible to get ahead of your competitors – even with a minimal budget! The key is to go the extra mile in setting up processes and organizing your campaigns. Read on for three (3) rules you can follow when setting up a Facebook Ads campaign, so you can win more with less. 

1. Identify your Campaign Goals 

Small to medium businesses often find themselves in a creek without a paddle when they try to do a Facebook Ads campaign that has no proper bidding strategy and budgeting plan. And oftentimes, they might not even know they're making huge mistakes. This usually happens when companies decide to DIY instead of hiring an expert. Facebook Ads can be very effective, but only if used correctly.  

It’s impossible to manage what you don’t measure. Hence, our first tip is to identify your campaign goals before anything else, so you know you’re spending your money right. 

An advertiser’s goals can be any of the following, but we recommend sticking to one, as focus is one of the factors that can help maximize a limited advertising budget. 

Brand awareness: Get more visitors on your website or Facebook page; 
Collecting leads: Acquire information on targeted customers; 
Increasing sales: Get your audience to make purchases on your site for things such as products, paid subscriptions, digital assets, etc. 

How fast you burn your budget will be largely dependent on the goal you choose. How well you spend it is up to your processes. 

To illustrate, a brand awareness campaign could benefit a business running a seasonal promotion targeted to a large audience. This might work best only for businesses who have developed a strong brand and have made loyal customers. The only goal is to get the word out there.  

What Can You Do: 

For those who want to do their own campaign without professional help, you’re in luck. Facebook has a tool called Optimised CPM that basically helps you get the most bang out of your budget. They’ve created this tool because they know that explaining the finer points on budgeting, audience targeting, CPC (Cost Per Click), and CPM (Cost Per Impression) can be like explaining scientific facts to a climate change denier – nigh impossible. But just a caveat: big campaigns should not be done without the guidance of a professional. Optimised CPM can only do so much. 

2. Create a Landing Page for your Ad 

There are only a few campaigns that link their Facebook ads directly to their site without a landing page. And there’s a good reason why. Landing pages are vital for user education, thus creating a higher conversion rate. 

If your audience clicks on your ad and gets to your page without knowing exactly what to do, they won’t sign up, buy your stuff, or whatever it is you need them to do. It’s just common sense. Also, landing pages can be the best tool to capture data that would help your campaign be better. 

One thing to remember, however, is to prioritize essential information on landing pages you create. When we crowd information into a single page, we forgo readability and risk overwhelming a potential customer with too much information.  

Remember to highlight only the information your prospects need at the top of your landing page and leave further details that can help them decide in the lower part. This way, you’re giving them enough information to reassure them they’ve come to the right place without bombarding them with too many things at once. 

3. Know Your Audience 

Of course, this same rule applies even to traditional marketing. But with Facebook Ads, you have access to a very powerful tool called Audience Insights. With this tool, you can find out so much about the demographics you are targeting even before you blow your budget on your first ads set. 

Instead of fumbling around unknown territory, you can now find out what your market is like through data taken from your page’s current audience. This will also help you create several targeted ads for different demographics or sets of audiences. You will also be able to further optimise (using test ads) in the future, making your campaign even more powerful.  

Need Professional Help with Facebook Ads? 

Facebook is a great avenue for growing your customer base, being packed with powerful tools that can help you get to specific demographics and make engaging ads.  

By implementing best practices in crafting your campaigns, you can run low-budget campaigns that drive big results. Speak to one of our specialists today if you’re in the market for marketers with strong experience in building effective Facebook Ads campaigns.  

Website traffic is a vital driver of overall business growth, so it’s important to learn multiple methods to increase your website traffic. Traffic allows you to measure marketing methods, improve search engine credibility, gather audience insights, and the most important benefit, gain more customers. Yet when searching for how to increase traffic to your website, you’ll quickly realize there are countless methods and ideologies out there. Where do you even begin?  

In this article, we will focus on leveraging search engine optimization (SEO), content marketing, and social media marketing in increasing traffic to your website. These three techniques might be different in concepts, but they become more effective when combined.  

In short, integrating these three techniques enables a digital marketing flywheel that lets you enjoy the best of both worlds and can potentially double your website traffic when done right. Read on to find out how you can increase organic traffic to your website using these three techniques. 

Optimize Using Audience Data 

While SEO is generally about befriending search engines, it’s also crucial that you optimize your website around the behavior of people you want to reach. The key is in developing a keyword strategy around search data from your audience. How do you do it? Consider how people are making searches on Google today – it could be through specific keywords, an open-ended question on the search bar, or through a voice assistant.  

Having said this, try being more human when approaching SEO. Heavily incorporating two to three keywords on your website copy, blogs, and metadata is now considered too “robotic” and could negatively affect your rankings on search pages. Instead, you may use long-tail keywords that will identify your website as a destination for a particular topic.  

This blog post, for example, is intended for those who want to get more traffic to their website. Using the keyword ‘how to increase organic traffic to my website’ would be more effective than just ‘website traffic’ because of its similarity to the way a user would make a search. Optimize for search engines, but remember real-life behavior, too. 

Create Content Around Buyer Personas 

Optimizing for the search engines is useless if you’re not driving profitable customer or client actions. This is where content marketing comes into action; it connects with your readers and influences them in making purchasing decisions. 

To ensure you entice them until the decision stage, create content pieces that fit your buyer personas—fictional yet realistic representations of your target customers. If you haven’t created your audience personas, here are a few tips that may help you in designing them: 

Check your existing customers and social audience. Gather information, such as age, location, language, spending power and patterns, interests, challenges, and more. 

Learn why they love your products or services. Tapping on social media listening is one way to find out customer experiences. 

Identify customer goals. Are they only researching, looking for reviews, or are they ready to buy? 

Once you have buyer personas in place, you can deliver content that will be most relevant and valuable to your audience. The easiest way to use your audience personas is to cater your content to them. 

Below are the three (3) stages of the buyer’s journey along with their ideal content formats: 

Awareness Stage. Where personas are experiencing that need to be fixed. Blog posts, social media posts, and explainer videos are ideal pieces of content targeting this stage. 

Consideration Stage. Where personas are considering solutions to their pain points. The best content pieces to offer for this stage are product comparison guides, case studies, and free samples. 

Decision Stage. Where personas have decided on their solution or turned into buyers. Examples of ideal content formats for the decision stage are product descriptions, free trials and demos, reviews and customer testimonials. 

Update Old Web Copy and Blog Posts 

Here’s another link between SEO and content marketing: when you update your old web content or blog posts, you get Google to crawl your site more frequently. It’s like technical SEO, where search engine spiders crawl your website, but without coding—just upgrading. 

Having fresh content is critical for your website because Google favors frequently updated content. If you frequently update your website or articles, Google finds it easier to search for your web pages and add them to the index. 

Frequent updates can help you have a better chance of ranking on the search engines. While a higher post frequency doesn’t necessarily increase your overall website rankings, it can increase organic traffic to your website. 

Here are some of the best practices for content updates: 

• The key is quality, not more content. If your blogs are only 300-word long, bumping up the wordcount is a good idea. However, adding paragraphs just for the sake of updating can’t guarantee you good results. It’s necessary to keep your content standards high and write around what your readers want. 

• Incorporate valuable, targeted keywords. Keywords are a vital part of SEO. Optimize your content for a more relevant keyword. Targeting new keywords can expand your search visibility and help you bring more traffic. 

• Add new or update old links. Like keywords, internal and external links also play important SEO roles. Interlinking your web pages and linking your blog posts to your website can positively affect your SEO. 

Publish Evergreen Content 

Creating evergreen content doesn’t only increase organic traffic to your website, but it also keeps driving regular traffic to your web pages for as long as you want it. The reason behind this is simple—such content doesn’t go out of date. 

Not only does evergreen content stay fresh for readers, but it also remains popular in search engines. Google will find your content relevant, allowing you to become more visible and rank higher in search results pages. Here are a few tips: 

• Choose evergreen topics. Keyword tools like Ahrefs can help you look for popular, consistently searched topics. Use such tools to see what keywords have positive trends and build your content around these keywords. 

When writing blogs around evergreen topics, avoid using terms with a short lifespan, such as this month, last year, yesterday, and more. If you’re thinking about writing for a relevant year, for example, ‘content marketing best practices in 2021’, update the content every year or ensure the content will remain valid over time. 

• Update content when necessary. As discussed in the previous point, Google recognizes web pages with fresh content. You should refresh your content as often as necessary to ensure its evergreen and increase its chances of driving traffic or attracting leads and shares. 

• Build high-quality backlinks. The good thing about evergreen content or regularly updated content is that it can generate consistent leads, establish a brand reputation, and above all—give higher search engine rankings. 

To ensure your business reaps these benefits, build links to your fresh content, encourage sharing on social media, and consider doing guest posting. 

Promote and Optimize Your Social Media Channels 

Did you know that an optimized social media profile has high chances of driving organic website traffic? Social media optimization follows the concept of SEO, where relevant keywords are included in bio sections to make the profiles searchable. 

When writing social media copy, be sure to make it keyword-rich. Add relevant keywords naturally, so your target audience can find you in the search. Doing this not only increases your discoverability, but also helps increase organic traffic to your website. 

Aside from creating keyword-rich descriptions, you can also boost your organic social media reach by doing the following: 

• Upload a high-quality picture. Your profile picture puts a face to your brand, so it must reflect that. It should also be recognizable; avoid using an image that has nothing to do with your business. 

• Add links to your website. Take advantage of social media’s ability to build brand awareness. Include links in your bio section to lead target customers directly to your website. 

• Use hashtags sparingly. Hashtags are like keywords that categorize the content. Consider adding hashtags, but only relevant ones, to promote your business and boost your visibility. 

Start Getting More Website Traffic 

Search engine optimization, content marketing, and social media marketing are equally essential in helping you increase organic traffic to your website. 

One doesn’t perform better than the other as all techniques can help bring your business in front of searchers, build an audience, and ultimately—convert prospects to customers. Instead of treating them as separate, different practices, why not integrate your SEO into your content and social media marketing strategy, or vice versa? 

If you’re up for this idea, NFT would be happy help you get started. Our team of industry experts will draw your target audience to your website through on-page and off-page SEO, engaging content and by improving your social media presence. 

If you’re a business owner, you should know how much marketing plays a critical role to your success. One of the most popular marketing strategies for online businesses is content marketing. If you haven’t set up content marketing for your business, you might be missing out on a significant pool of audience. 

In fact, this is not just applicable to businesses but even to freelancers or any professional looking to build personal branding

Content marketing is all about creating valuable content that provides solutions to your target audience’s problems. When done correctly, it can help you build authority in your industry, increase exposure for your business, improve customer loyalty, and even generate leads and sales. 

Here are five reasons why it’s important to start building a content marketing strategy as well as why you need to produce content consistently to see results. 

Build Authority 

One of the main goals of content marketing is to help you build authority in your industry. When you become known as an expert in your field, you’ll be able to attract more customers and increase sales. 

To achieve this, you need to produce high-quality content on a regular basis. Keeping SEO in mind by incorporating high-performing keywords is a general rule you should follow, but your priority should be in providing content that makes sense. Your content should provide solutions to the problems that your target audience is facing. 

When you consistently put out good content and insights, you’ll build reputation as an authority in your industry. Customers will be more likely to trust you and buy from you. 

Garner Exposure 

Another benefit of content marketing is that it can help you increase exposure for your business. When you publish valuable content regularly that helps to solve problems for others, your chances of visibility on the internet increases. 

This increased exposure can lead to more website visitors, leads, and sales. In order to get the most exposure possible, you’ll also need to make sure that your content is optimized for search engines. Google ranks websites on their search engine result pages (SERPs) against many factors including site speed and content quality. Make sure your website performs well on these two factors to ensure your content doesn’t go to waste. 

You should also share content you publish on social media and promote it through other channels such as forums and blogs in similar fields. Creation is only one part of the strategy – allowing it to be discovered by readers who need the information is another. 

Generate Leads and Sales 

As mentioned earlier, content marketing can help you generate leads and sales. When you produce high-quality content that provides value to your target audience, they will be more likely to visit your website, subscribe to your email list, or buy from you. 

In fact, content marketing is one of the most effective ways to generate leads and sales. And the best part is that it’s a cost-effective way to market your business. 

Establish Positive Branding 

Content marketing can also help you build a strong brand for your business. When you publish valuable content consistently, it will help you create a positive image for your company. 

This positive image will make customers more likely to do business with you. In order to create a strong brand, you need to make sure that your content is consistent, useful, and relevant to your target audience. 

Increase Website Traffic 

Finally, content marketing can help you increase website traffic. When you publish valuable content regularly, it will help you attract more visitors to your website. 

This increased traffic can result in higher domain authority for your website, more eyeballs to your brand, and ultimately more leads and sales for your business. 

To get the most traffic possible, you’ll need to make sure that your content is high-quality and helpful to your target audience. Look at the range of information that your customers need and build content around them. 

Start Your Content Marketing Strategy 

Consistent content marketing is one of the most important things businesses and professionals can do to grow their brand and increase exposure online. 

One of the best ways to start is to set up a website blog so you always have control over it. However, it can also be done via LinkedIn articles or even through Medium for individuals who don’t want to build up a website. 

If you’re not already taking advantage of content marketing, it’s time to start. The idea is to be consistent in doing it even if it means once a week. If you need help developing a content strategy and writers to execute, feel free to contact us today to speak to one of our content specialists.

 

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Introduction: What is Social Media Marketing?

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One of the most popular trends seen today is marketing done through social media. It enables businesses to increase their brand awareness to new heights by disseminating their information to the individuals who are most interested in the products or services they provide. Because marketing on social networking sites is now possible for free, a growing number of organisations are beginning to integrate social media marketing into their day-to-day operations. This is one reason why so many people are using social networking sites. The concept of "social media marketing" could appear to be difficult, but in reality, it's quite simple. It's as simple as using social media platforms to market your company and brand in a way that's appropriate for the objectives you have set for yourself. The use of social media marketing by businesses is an excellent approach to spread awareness of their brand and generate excitement about the goods or services they offer.

Marketing on social media platforms provides companies with an excellent opportunity to develop meaningful connections with their clientele while also ensuring that these exchanges take place in an environment that is risk-free and private. It is what enables you to connect with your target audience, which is something that cannot be accomplished with the use of email alone. Platforms like Facebook and other social networking sites are crucial because they allow you to create relationships rapidly and exchange valuable content with prospects in real time. This makes these sites important platforms.

However, is there anything more that we should be aware of? In order to assist your company in thriving in the digital realm, we are going to elaborate on the things that you need to know about social media marketing in today's world.

How to Create a Social Media Marketing Strategy for Your Business

Social media is a powerful marketing tool that can be used to promote your business. It has the potential to reach millions of people and bring in new customers.

A social media marketing strategy is a plan that outlines what you will do on social media and how you will measure success. You need to write it down so you can stay on track and keep up with what's working and what's not.

There are numerous factors to consider when developing an efficient social media strategy. Before initiating a campaign, you should identify your intended audience, the campaign's objectives, and the message you wish to convey. It is also essential to create a plan so you can evaluate the effectiveness of your campaign.

Here are some guidelines for developing a social media marketing strategy that will assist you in achieving your objectives:

1. Start with research

Before you can build a successful social media marketing strategy, you must understand what is currently succeeding and why. You should also examine your audience's demographics, interests, and preferred brand interaction methods. This can be accomplished by conducting research on:

-The competition

- What types of content perform well in this space (images vs. videos vs. text)

- How much time people spend on different platforms (Facebook vs. Instagram vs)

2. Identify your goals

Once you've determined what works best for your audience and how they prefer to consume material on each platform, it's time to determine how many followers/engagements/etc. you'd like to acquire over the next year or so. These objectives must be detailed (e.g., 100 new followers per week), measurable (e.g., a 10% increase in post engagement), and attainable.

3. Craft a strategy towards your content

The next step is to design a strategy outlining how you intend to go about conducting your campaign. What kind of content do you plan to create in the future? What is the frequency of the updates? Which operating systems will it be available for? Before beginning any kind of campaign, you need to give careful consideration to all of these questions. 

Doing so will allow you to ensure that the campaign is carried out efficiently and effectively reaches the target audience without wasting time or money on steps or materials that aren't necessary. You have to create the information on your website in a way that will make it interesting to the people you intend to read it. To ensure that people will want to share your material with their loved ones and friends, you need to make sure that the information you provide is both entertaining and pertinent.

 Make sure that everyone who contributes to the creation of the content is aware of what they are doing and that they collaborate on aspects such as the time and distribution of the content.

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How to Create an Effective Social Media Campaign

Social media campaigns are an excellent approach to reach consumers and prospective customers. They can be utilised for marketing, customer service, and numerous other applications. But how can one develop a successful social media campaign?

The social media platforms provide the ideal environment for developing a successful campaign. However, if you aren't sure what you're doing, it might be a complete and utter waste of both your time and your money.

Follow these steps to ensure that your social media campaign is as successful as it possibly can be:

1. Ensure that your marketing initiatives on social media are consistent with everything else that you do in relation to your marketing activities. If they are not, they will not be effective!

2. You shouldn't only make posts about yourself or your product or service; instead, you should interact with other users. In order to keep the conversation continuing, you should both ask and answer their questions.

3.Keep it honest and authentic! Try not to pretend to be someone else or that everything is great if you want to keep your consumers from seeing through you.

keywords: how to create a successful campaign, how to create a successful campaign on facebook

What are the Best Tools for Managing Your Social Media Accounts?

The use of social media has permeated every aspect of modern culture. We employ it in advertising, socialising, and information gathering. It's also been used as a method of handling administrative tasks including customer support, internal communications, and recruitment.

The prevalence of social media in today's culture makes it challenging to keep up with it all. Thankfully, there are a number of resources available that can streamline and simplify everything from planning content to analysing results.

Finding the right social media management tool can be challenging if you're just getting started. We've compiled a list of the best social media management apps out there right now:

1. Buffer

Over three million people use Buffer, making it one of the most widely adopted social media management platforms. In addition to allowing you to schedule posts in advance across numerous accounts, they also provide analytics on the performance of each individual post to help you better tailor future updates.

2. Sprout Social

When compared to Buffer, Sprout Social is similar in many ways, but it also includes an analytics package that shows you which posts did well and which did not, so you can make adjustments moving forward. Furthermore, it has customer relationship management (CRM) capabilities to let your team work together more efficiently in managing many social network accounts simultaneously (like an office manager might do).

3. Hootsuite

Hootsuite facilitates the administration of several social media platforms. You may monitor consumer feedback by monitoring many streams at once. You can make posts, check for responses, arrange messages, and look over statistics. Time-saving social media tactics like this are used by companies like Coca-Cola and Sony Music. The app simplifies the process of keeping tabs on several accounts by letting you create a profile for each one. View and interaction counts for your posts are publicly available. This allows you to tailor your content to specific demographics. You may learn from the past successes and failures of your content with Hootsuite's analytics tools.

Different tools will work better for different people, so the best way to figure out which one is right for you is to try them out and see which ones work best for you!

keywords: best tools for managing your accounts, best tools for managing your facebook account

Conclusion

You need to be aware of a number of important things, one of the most important of which is that businesses are spending more money on social media than they did the previous year, not less. The Internet is, in most respects, the most significant technological advance of the preceding half-century. There aren't many people that would argue with what's being said here. Because of this, it should not come as a surprise that almost every industry and organisation has been forced to make significant adjustments to the marketing strategies they employ in this new era of connectivity; even conventional businesses that operate out of brick and mortar locations now have an online presence.

This doesn't surprise me because it's so convenient. Because of social media, it is now possible to communicate with virtually all people instantly, from any location, without exerting any additional effort and at no expense. I have no doubt that the existence of this fact alone has a significant impact on the rise in expenses.

The practise of marketing through social media consists of a wide variety of subfields and only gets more complex with each passing day. You can, however, master the skill of using this marketing channel if you have the appropriate direction and remain persistent. This will allow you to genuinely transform your organisation and the opportunities to grow revenue.

Building an effective website is essential for running any type of business; no matter what field you are in. Your company’s website is where customers interact with you most frequently: either through email correspondence or direct contact with the company itself via social media platforms such as Facebook and Twitter. 

While you may want to prioritize website attractiveness and functionality, it’s critical to also take into account SEO factors that contribute to your site’s visibility on search engine result pages (SERPs). After all, a beautiful website won’t benefit your business if your target customers are unable to find it.  

If you’re embarking on a new web development project, read on to learn 6 web development tips you should know to ensure an end-product that is effective and profitable.  

Get High-Quality Hosting 

Choosing a quality web host is an important decision which could affect the success or failure of your website. The hosting provider you choose plays a great role in ensuring a fast, reliable, and secure online storefront. Outages in this context can include slow page loading times or connection disruptions due to maintenance or server overloads. 

Choose a high-quality managed service provider that provides scalable hosting services that ensures availability and security. Some of the best web hosting providers in 2022 include BlueHost, SiteGround, Hostinger, and WPEngine.  

For businesses that expect a significant amount of traffic at any moment, it would be wise to avoid shared hosting setups as server resources such as processor and memory are divided among users this way, causing slow and buggy websites.  

Use a Content Delivery Network (CDN) 

A Content Delivery Network or CDN consists of several servers distributed in different locations worldwide. Its function is to shorten the physical distance by serving the content from the nearest server to the user, improving the time it takes to complete requests made through a website.  

A few of the most trusted CDNs out today include Azure, Cloudflare, Fastly and Google Cloud. CDN service providers may vary in pricing, so it’s best to take a look at your budget and requirements before choosing one. More servers mean better performance but also higher pricing. If you’re on a budget, or if this is your first time implementing a CDN, you can opt for a service provider with less servers but have good coverage in locations where your customers are mostly located.  

Minimize HTTP Requests 

The fewer HTTP requests a website has to make, the faster the site can load. HTTP requests are made for elements such as embedded videos, external links, ads, and images. It is best to keep HTTP request density in mind when designing your website as too much of it can cause delays and ultimately turn visitors away. 

If you already have a website in place, you can use Google Chrome's Network Panel to check how many HTTP requests each of your website pages make, and what files are taking the longest to load. 

Optimize File Sizes 

A large volume of unoptimized images is usually the most common reason behind poor website performance. Files are not limited to images – other elements contributing to slow page speeds may include heavy JavaScript, CSS, and HTML code density.  

Optimizing file sizes makes sure all devices can access your content while using less memory on their systems or internet browsers. Keeping your files small improves page load times and makes your website more stable. In addition to reducing server load, minifying also makes development easier since you don’t need to watch for technical issues with large scripts. 

To ensure your website files are optimized, compress your files before you upload them to your website. You can also hop into your page builder and scale down images to adjust to modern screen resolutions. By combining compression with resizing, you can reduce image file sizes drastically and speed up your website simultaneously. 

Minify JavaScript, CSS, and HTML Files 

Minification is the process of minimizing code and markup in your web pages and script files. It’s one of the main methods used to reduce load times and bandwidth usage on websites. Minification dramatically improves site accessibility, directly translating into a better user experience.  

To minify JS, CSS and HTML files, comments and extra spaces need to be removed, as well as crunch variable names to minimize code and reduce file size. The minified file version provides the same functionality while reducing the bandwidth of network requests. 

Regularly Monitor Website Speed 

Page speed is arguably the SEO factor businesses should pay most attention to, because addressing loading times improves your rankings, the user experience you deliver, and ultimately, your conversion rate. A poor conversion rate usually translates to a website that needs improvement in many aspects. 

There are various online tools that your business can leverage to see how your website stacks up to SEO standards. While some of them are free, you may also want to invest in paid tools to monitor other factors and stay on top of Google’s ever-changing algorithm.  

One free tool to do this is Google PageSpeed Insights, which helps you find and fix issues slowing down your web application. It aggregates your website performance score based on various factors, and the scores are categorized into Good, Needs Improvement, or Poor. You can toggle between the desktop and mobile versions of the report, which is helpful when optimizing the user experience. Any score above 90 is considered good. However, it shouldn’t be the only performance testing tool in your repertoire. 

 
Wrapping Up 

NFT is an outsourcing service provider that can help businesses build a website and keep it updated and running. NFT has the expertise to design, develop and maintain websites using the latest technologies and best practices. 

If you have an idea to launch a website and you want to get a web design or web development project started, NFT can help. With NFT, you can get the help of experienced developers and designers right away and approach the web development process correctly. 

Outsourcing is a strategy widely used by many businesses to increase team productivity. It allows a business to acquire the resources they need to grow without hiring full-time employees, which saves a significant amount of time and money.  

Along with the rise of remote work and workplace diversification, outsourcing became a critical aspect in growing and competing in today’s global economy. Although there are many misconceptions surrounding this strategy, these 5 benefits far outweigh the risks associated with failing to approach outsourcing properly. 

Gain Access to More Resources    

Outsourcing allows businesses to acquire talent that they might not already have in-house. Some skills that can be outsourced include internal communications, customer service, product development, management and marketing.  

However, outsourcing is not limited to skills – companies can also outsource physical assets such as property or vehicles. By adding new skills to an existing team and leveraging additional assets, companies can speed up operations and scale sustainably.  

The biggest challenge associated with this strategy revolves around employee retention when organizations fail to treat workers fairly. While outsourcing can power up an organization skill-wise, employers consequently receive the responsibility of creating an environment where both workers and contractors feel valued despite not being full-time employees.   

Lower Operational and Labor Costs 

Business expenses can be minimized by outsourcing tasks that are time-consuming, complex, or are inefficient due to human error. Additionally, by hiring independent contractors, organizations can avoid costly tax regulations, hiring expenses, and payroll taxes and retain profitability. 

Take for example a web development project for a startup. With the limited budget and skill set available in young companies, the project can greatly impact finances if the business were to hire a project manager, a designer, and a developer. Web development agencies exist to solve this problem, as outsourcing the task of building a website significantly cuts down on labor costs. It also allows the business to save money on hosting and maintenance as these services usually come with web development packages offered by agencies. 

Mitigate Risks 

The risks involved in business can be mitigated by outsourcing skills and assets to independent contractors. This works in two ways: First, independent contractors don’t pose the same risks as employees because they are not entitled to benefits such as health insurance, time off, and retirement funds. Second, by outsourcing assets like vehicles and equipment, a company doesn't have to maintain them to use after a project is completed. 

This works especially well for businesses that are starting to gain more customers but lack the resources required to serve a bigger market. Choosing to enter this new business phase always involves investing in new technology, staff, and equipment. Subcontracting these requirements to a third party, instead of purchasing or hiring, gives the company a buffer against issues that could rise as they scale up. 

Explore New Market Areas 

When a company finds itself in a good position to explore new opportunities or branch out, outsourcing can help you plant your foot more firmly within today’s increasingly global markets. One way to outsource is by offshoring, where a business arranges to get its work done by a skilled worker from a different country. Businesses typically consider offshore outsourcing for its cost benefit, but the gains can span into more than just lower labor costs. 

Depending on where your outsourced roles are located, you may gain a time zone advantage from competitors by having offices that are in sync with different world business schedules. Many retail companies have seen significant growth in customer service from offshore outsourcing because it allows them to localize their offerings.  

Several countries also offer tax breaks and financial incentives to entice foreign companies. By outsourcing a part of your operations offshore, you may discover more profitable market areas to tap into. Having trusted talents from the location helps you pivot into these new opportunities more quickly, compared to seeking out these markets from a foreign perspective. 

Focus on Core Business Processes 

When you house all your business functions in one team, things can get busy and complicated. Core functions tend to get overwhelmed by outside issues which can cause missed opportunities and failure in offering services and products that your customers deem worthy of their money. 

Back-end operations, such as customer service, sales, or maintenance require significant attention. As long as you’re ready with systems and processes in place, subcontracting these responsibilities to a third-party can allow managers to focus more on central concerns of the business. 

The increased efficiency and ability to focus on your core business functions also positively impacts customer satisfaction. By breaking your organization down into units, you increase your ability to respond quickly to changes or issues, so any customer complaints or company issues can be handled with more thought and diligence.  

Outsource for Business Growth 

Outsourcing is one of the best ways to grow your business by accomplishing more in less time. It allows companies to accelerate time to market with access to new skills they don’t already have in house while still maintaining control over costs. Decide which departments would be best outsourced to a third-party and start looking around for experts who fit the bill. It may seem daunting at first, but it will do wonders for your bottom line. 

If you are considering outsourcing your support team, IT development, or marketing services, NFT has a track-record of finding the right skilled talents for your business and getting the job done.

Contact us to speak to a specialist who can help you scope out outsourcing possibilities. 

Being an essential part of modern businesses, digital marketing can involve a variety of tasks. A digital marketer’s function may include preparing content for multiple channels and engaging with a company’s audience on different platforms, apart from coming up with campaign strategies.  

It’s easy to get caught up in a frenzy and miss critical points for improvement with a tight schedule. Ultimately, the key to improving productivity lies in getting organised — but where can busy digital marketers start? We’ve gathered 5 ways your digital marketing team can spend less time on execution, and more on building for growth. 

 

Tip #1: Always Start with a Project Plan 

A project plan helps you spend less time on a project by keeping you on track. Considering the possibility of revisions and day-to-day activities, having an effective plan helps set reasonable deadlines and keep your workload under control.  

For every project, write down a plan on a piece of paper, a document, or a worksheet – wherever it’s easier for you to keep track of things. Keep it simple. A good marketing plan consists of the following: 

  • User Profile – Helps you understand the customers you aim to serve. By refining your target users, you create a reference for any marketing activity you plan, ensuring each step is decided on with the right information.
  • Objectives – It's easier to work with a goal in mind! For smaller businesses, business and marketing objectives are often the same, such as increasing revenue or improving conversions. However, not all objectives have to be financial. Many factors (such as engagement on social media) may not directly affect your bottom line but are important indicators of how your brand is doing. Including measurable and realistic objectives in your plan helps you track progress and plan for the next steps to take.
  • Budget – Again, keep it simple. You don’t have to create a financial plan covering a full fiscal year. Enumerating the estimated costs associated with achieving your objectives is all you need. The costs may involve fees for outsourcing skills, publishing ads, to investing in tools you’ll need to adopt.

 

Tip #2: Setup Automation 

In his book, Peak Performance, author and speaker Tony Robbins compares running a business to playing a piano. In both instances, the result is dependent on consistent, deliberate practice. If you’re a beginner at your craft, performing minor tasks repeatedly yields positive results. Once you’ve mastered the basics, however, it’s time to stop doing things manually and start automating systems to produce consistently positive results. 

This wisdom can be applied to marketers already looking to grow a business. Marketing professionals can benefit from automating minor tasks to be able to focus on other aspects of their responsibilities in a business. It saves time, money, and even creative juice; and it’s beneficial to consumers.

Many digital marketers choose to automate social media activities by using tools like Hootsuite or Buffer. Automatically collecting email information from leads can also be set up in Google Ads and Facebook advertising campaigns, allowing you to populate your database for email marketing without doing the manual work. 

There’s plenty of automation tools in the market designed for different needs. To make the most of your time in a day, explore which activities you’re spending the most time on and see if you can automate the smaller tasks involved in each one. 

 

Tip #3: Invest in Tools 

Consequently, automating your tasks may involve subscription costs for tools you wish to use. Investing in tools may not be limited to automation—there are paid technologies that benefit customers more than marketers, such as chatbots and customer relationship management systems (CRMs).  

When considering investing in tools, remember that the cost of marketing should be weighed by the quality of the results users receive from it. Businesses that understand that providing an excellent customer experience at all points of the buyer's journey tend to generate higher profits and build customer loyalty.  

Having said this, it is worth investigating which aspects of the business could benefit from the integration of new technologies. For example, an eCommerce business could boost digital marketing efforts with an automated help desk like Zoho. This works in two ways. One, it allows customers to get the information they need even after working hours. Secondly, a tool like Zoho allows users to categorize inquiries, generating a summary of issues that the business can study to improve its products and services. 

 

Tip #4: Collect and Analyse Data 

One of the best ways to understand what consumers want is to analyse existing customer data. Amazon collects data from its customers through its app and website. This allows managers to understand how different promotions affect sales and customer loyalty. Furthermore, Amazon also collects data from suppliers and competitors to make effective decisions in business growth. We see efficiency in Amazon’s operations because it collects data from customers and makes sound decisions based on that data. 

Doing the same for your business or your marketing campaigns can also help reduce the time spent planning and executing, because data provides you with a clear starting point. If you’re just starting out on a project, make sure you have systems for collecting data in place. You can do this manually or you can integrate tools into your processes to generate actionable reports in seconds. 

 

Tip #5: Outsource Skills

Outsourcing talent has enabled marketers to scale their projects quickly since they don’t need to hire and train additional staff every time they need something done. While outsourcing can be a difficult decision when considering quality of work against costs, the benefits far outweigh the drawbacks when done correctly. 

Whether it’s graphic design or content writing that you need for a project, the key is to partner with a freelancer or agency with a good track record of working with clients in the same industry as yours. You’ll need a team that understands the common pain points experienced by similar businesses and has developed an effective approach to these issues.  

Another factor to consider when outsourcing skills is cross-functionality. On a limited budget, you might want to work with a freelancer with multiple skills to save you time and money. For bigger projects, pairing up with an agency could be the more practical option, as agencies can not only help you manage a project, but also employ teams of skilled workers in development, design, or writing who can pick up on any task with their experience.  

 

Spend More Time Strategising and Less Doing 

Digital marketing is a broad field that requires a lot of time and skills. To stay on top of all your marketing activities, it’s essential to get organised and seek help if you need it. Once you’ve mapped out your goals, consider outsourcing or investing in tools to pave the way for the next phases of your project.  

We hope this has been a helpful list of tips in digital marketing productivity! If you need more advice on enhancing your digital marketing efforts, drop us a message to speak to a specialist who can guide your first steps.  

The importance of search engine optimisation (SEO) in digital marketing has been hammered into your head, no doubt hundreds of times. To what extent, though, do you understand search engine optimisation? Even if you have a general idea of what it is, you might not fully understand its importance and what it can bring to your business.

Search engine optimisation is important if you want to build long-term brand awareness, reach more people, and make more profit. For each business with a website, SEO is a necessity, regardless of how much or how little competition there is. If you are a startup, investing in SEO would also be helpful because it is difficult for new businesses to gain brand recognition and visibility in their first few years.

So, search engine optimisation is vital to your website and we, at Net Fusion Technology, give you a clear breakdown of its key importance.

1. Visibility and Rankings

One of the most significant roles of SEO is improving visibility, which means making it simpler for prospects to find you when they search for anything you have to offer. Your ranking is directly linked to how visible you are. Research has shown that out of the top five results that appear in the search engine are most likely to be selected. SEO helps you rank higher in the search engines and get more visibility online. This makes potential customers more likely to visit your site and buy something from you.

It's important to improve your organic page ranking because the higher you rank on a search engine results page (SERP), the more likely it is that people will see you and click through to your site.

2. Growth

SEO is essential to the growth of your brand. When a website is optimised properly, it increases its chances of getting visitors and, ultimately, earning income. After discovering your website via a search engine, people are more likely to talk about it on other social media platforms like Facebook, LinkedIn, Instagram, and the likes.

3. It Builds Good Experience Among Website Visitors

The usability of your website may be improved by investing a lot of time and effort into producing excellent content and optimising it for search engines on each page of your website, which is another reason why SEO is so important. Because of this, the experience that the customer has is streamlined and satisfying. For instance, the more time your website takes to load, the more people leave your website and the less money you make.

4. Authority

Search engines place a higher value on pages with high Page Authority (PA) scores because of the growing importance of user experience on the web. If your website has authority, it is likely reliable, of high quality, relevant, and useful. Higher scores indicate greater credibility; scores range from 1 to 100.

5. Increases Your Web Traffic and Engagement Rate

One of the main aims of SEO is to boost website traffic, and this is achieved by improving a site's visibility and rating. Search engine optimisation (SEO) is the process of improving a website's visibility in search results so that it appears higher on the search engine's results page—ideally, at the top. In addition, it is likely that users will spend more time browsing your website if it contains relevant and useful material that corresponds to the searcher's intent. This, in turn, may result in an increased number of conversions and an increased return on investment (ROI).

This begs the question: Should You Be Using SEO?

Yes, really! Search engine optimisation (SEO) is an analytical, planned strategy to improve your company's online marketing and its overall online presence. In the long run, investing in SEO will benefit your company, so it's time well spent to learn more about it. Optimization for search engines requires extensive thought and planning. It's a tricky procedure that's always evolving.

If you need help with your search engine optimisation, don't hesitate to contact us.

There is no way to succeed in digital marketing without a solid SEO team behind you. Get in touch with us right away if you have any inquiries regarding search engine optimisation (SEO) and how it may help your business thrive.

If you're ready to get started on your SEO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

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