Headlines are the first thing readers see when they come across your content. They can make or break your article, blog post, or social media update. A killer headline can grab the reader's attention and draw them in, while a weak or uninspiring headline may cause them to move on to something else. In this article, we'll share 7 tips for writing killer headlines that grab attention and keep readers engaged.
Your headline should clearly convey what the content is about. Avoid using vague or confusing language that may leave readers unsure of what to expect. Use specific keywords that describe the main topic or benefit of your content.
Including a number in your headline is a great way to grab attention and provide a clear indication of what the reader can expect. For example, "10 Tips for Writing Killer Headlines" or "5 Secrets to Boosting Your Blog Traffic."
Strong verbs help convey a sense of urgency and action, and can help your headline stand out. Use verbs that describe what the reader will learn or achieve from your content. For example, "Transform Your Writing Skills with These Proven Techniques" or "Discover the Secrets to Creating Compelling Social Media Posts."
Asking a thought-provoking question in your headline can pique readers' curiosity and encourage them to click through to read more. Make sure the question is relevant to your content and offers a solution or benefit. For example, "Is Your Website Optimized for Mobile Users? Find Out How to Improve Today" or "Do You Want to Write Headlines That Grab Attention? Here's How."
Headlines should be concise and to the point, ideally no longer than 10-12 words. Avoid using unnecessary words or filler phrases that don't add value. Use a headline analyzer tool to check the length and readability of your headline.
Using emotional triggers can help make your headline more compelling and memorable. Use words that evoke curiosity, excitement, urgency, or fear. For example, "Unleash Your Creativity and Inspire Your Audience Today" or "Don't Miss Out on These Game-Changing Marketing Tips."
If appropriate for your audience and subject matter, using humor or wit in your headline can help make it more memorable and shareable. Use puns, wordplay, or pop culture references that resonate with your readers. For example, "Stop Procrastinating and Start Blogging Like a Boss" or "Be the Beyoncé of Your Industry with These Business Tips."
In conclusion, writing killer headlines takes practice and experimentation. Use these tips to craft headlines that grab attention, pique curiosity, and motivate readers to engage with your content. Remember, a great headline can be the difference between someone clicking through to read your content or moving on to something else.
Ready to start writing killer headlines that grab attention and keep readers engaged? Put these tips into practice and see how they can improve your content marketing results. Don't be afraid to experiment with different headline styles and formats to see what works best for your audience. From blog posts to social media updates, we can help you develop a content strategy that drives traffic, leads, and sales. Contact us today to learn more about how we can help you achieve your content marketing goals.
In the digital age, advertising is no longer limited to traditional mediums like television, radio, or print. YouTube, the world's largest video-sharing platform, has emerged as a powerful advertising platform that small and medium-sized businesses can leverage to reach a wider audience. With over 2 billion monthly active users and 1 billion hours of video watched daily, YouTube offers businesses the ability to showcase their products or services to a vast and engaged audience.
Over the recent years, YouTube has come up with features for the benefit of advertisers, such as advanced targeting options and cost-effective pricing models, YouTube advertising has evolved from a social media for videos to an effective way for businesses of all sizes to increase brand awareness, generate leads, and boost conversions. In this article, we will explore the advertising potential of YouTube for small to medium-sized businesses and how they can leverage it to grow their brand.
For businesses, this increase in investment provides a unique opportunity to showcase their products or services to a broader audience through video ads. With video content becoming increasingly popular among consumers, businesses that can create high-quality and engaging video ads have a greater chance of capturing the attention of their target audience and standing out in a crowded marketplace.
Additionally, video ads can be targeted to specific demographics, interests, and behaviors, which can help businesses reach the right people at the right time, increasing the chances of conversion and ultimately driving revenue growth.
In today's digital age, consumers are increasingly turning to video content to learn about and engage with brands. For small to medium-sized businesses, this represents a significant opportunity to engage with their customers and build brand loyalty through high-quality, engaging video content.
By incorporating video content into their marketing strategy, small to medium-sized businesses can create a more interactive and engaging experience for their customers. This can be achieved through a variety of video formats, such as product demonstrations, explainer videos, behind-the-scenes glimpses, and customer testimonials, among others. Furthermore, providing customers with valuable, entertaining, and informative content allows businesses to build stronger relationships with their audience, increasing the chances of repeat business and positive word-of-mouth recommendations.
With video consumption on the rise, small businesses have a unique opportunity to create engaging video content that captures the attention of their target audience. This can be achieved through a variety of video formats, such as product demos, behind-the-scenes glimpses, customer testimonials, and explainer videos, among others.
This increasing trend of daily video consumption is expected to have a positive impact on small businesses. By creating engaging video content and leveraging social media and other marketing channels, small businesses can pursue their goals, whether it be increasing their brand awareness or driving customer engagement, ultimately leading to increased revenue and growth.
While some may feel intimidated by the prospect of creating video content, owners and marketers just need to sit down and see where they can fit. By understanding their audience, identifying their unique selling proposition, and creating engaging and informative video content, small businesses can create a strong brand presence on YouTube and attract new customers. Whether it's through product demos, how-to guides, or behind-the-scenes glimpses, there are endless opportunities for small businesses to create compelling video content and establish a presence on YouTube.
Setting up a video marketing strategy for YouTube can seem daunting at first, but with the right approach, it can be a highly effective way for businesses to connect with their target audience and drive growth. Here's a guide to help you get started:
In conclusion, YouTube has emerged as a powerful tool for small businesses looking to expand their reach and grow their customer base. With the increase in daily video consumption, it's no surprise that businesses are turning to YouTube as a way to reach their target audience.
The best part is that there are so many ways to repurpose video content, making it a cost-effective way to promote your business across multiple platforms. From social media to email marketing, there are countless opportunities to get your video content in front of your target audience. With a solid video marketing strategy in place, small businesses can build brand awareness, increase customer engagement, and ultimately drive growth and revenue. By leveraging the power of YouTube, businesses of all sizes can create compelling video content that resonates with their audience and drives results.
If you're looking to leverage the power of video marketing to grow your business, we're here to help! Our team of experts has years of experience in video content creation and can assist you with every step of the process, from planning your content strategy to promoting your videos. We take pride in our ability to create high-quality, engaging, and informative videos that resonate with your target audience and drive results. We're always happy to chat and provide guidance on how we can help you achieve your marketing goals. Let's create amazing video content together!
If you have access to high-quality video editing software, you may create polished product promotions for sharing on social media channels like Instagram, Facebook, and YouTube, among others. One of the best ways to set yourself apart from the competition is to create and distribute your own videos using one of the many user-friendly, free video editing applications available online.
Customers are more likely to feel confident in their purchase decision after watching a well-made product video, which is a more engaging kind of content marketing than still images alone. E-commerce product videos have been shown to enhance conversion rates by as much as 144%, according to the online newspaper Small Business Trends.
Da Vinci Resolve 18 is a professional video editing software that offers advanced features for color correction, audio editing, visual effects, and post-production workflows. It is designed for use in film and television production, but it is also popular among independent filmmakers, YouTubers, and other content creators.
Overall, DaVinci Resolve 18 is a powerful and versatile video editing software that offers advanced features for color correction, audio editing, visual effects, and post-production workflows. While it may be more complex than some other video editing tools, small businesses in fashion, food, and creative services can benefit from DaVinci's capability to transform videos taken with a simple camera.
Another one is WeVideo, which is a cloud-based video editing tool that makes it easy for everyone to create professional-quality videos. WeVideo's interface is user-friendly and features drag-and-drop functionality, making it easy to add media files, trim footage, and apply effects and transitions.
WeVideo offers a variety of plans, including a free plan, a personal plan, a business plan, and an educational plan. Each plan has its own set of features and pricing, and users can choose the plan that best suits their needs.
Overall, WeVideo is a powerful video editing tool that offers a range of features and plans to suit the needs of different users. Whether you're a professional video editor or just getting started, WeVideo is a great option for creating stunning videos that can attract and engage potential customers.
OpenShot is a user-friendly and affordable video editing software that is ideal for small businesses. With OpenShot, small business owners can create professional-quality videos to promote their products and services, showcase customer testimonials, and highlight their brand story.
Overall, OpenShot is an excellent choice for small businesses looking to create high-quality videos to promote their products and services. It's easy-to-use, affordable, and offers a range of features that make it ideal for businesses with limited resources. Whether you're creating product demos, customer testimonials, or brand story videos, OpenShot is a powerful and versatile video editing tool that can help your small business succeed.
Lightworks (LWKS) is a professional-grade video editing software that is ideal for small businesses that want to create high-quality videos to promote their brand and showcase their products and services.
Overall, LWKS is a powerful and versatile video editing tool that offers small businesses a wide range of advanced features and tools to create professional-quality videos. Its intuitive interface, cross-platform compatibility, and affordable pricing make it an ideal choice for small businesses looking to create high-quality videos to promote their brand and showcase their products and services.
In conclusion, there are many video editing tools available that cater to different levels of expertise, budgets, and requirements. Some popular options include WeVideo, DaVinci Resolve 18, OpenShot, and LWKS. Each software has its own unique features, so it's important to choose one that best suits your needs.
If you are an independent creator or have a small business that is in need of video creation assistance for social media and advertising, you can contact us today and get help. Our team of experts can help you create engaging and professional-quality videos that will help your brand stand out and succeed in a crowded online marketplace. Don't hesitate to reach out to us and start creating stunning videos today!
Project management tools help project managers to plan, track, and collaborate on project tasks with ease. We dare say that a project management tool is essential for project success. There are various options available in the market, but choosing the right project management tool is also vital for the success of any project. So, what makes a good project management tool?
First and foremost, a good project management tool must be user-friendly and easy to use. It should have an intuitive interface that can be easily understood and used by all team members. Furthermore, the project management tool should be able to track all project tasks and provide real-time updates. This way, project managers can easily identify which tasks are behind schedule and take corrective action accordingly. Lastly, a good project management tool must be affordable and offer a free trial period. This way, organizations can try out the tool before making a purchase decision. By considering these factors, you can choose the right project management tool for your organization and ensure project success.
First, let's discuss forming a project management strategy to decide which project management tool will work for your team.
There's no one-size-fits-all when it comes to project management. The type of project you're working on, the size of your team, and even your work style can all play a role in how you manage projects. That's why it's important to take some time to define your project management strategy. Here are a few things to consider:
- What type of project are you working on? Is it a one-time project with a defined end date, or is it an ongoing project with multiple milestones?
- How big is your team? Are you working with a small team of people who are all in the same location, or is your team spread out across different time zones?
- What is your work style? Do you prefer to have regular check-ins with your team, or do you prefer to let them work independently and only check in when there's an issue?
Answering these questions will help you determine what project management style will work best for you. Once you have a strategy in place, you'll be able to more effectively manage your projects - whether they're small and simple or large and complex.
Monday.com is a versatile project management tool, which you can customize to maintain simplicity or allow the visibility of details for more complex projects. It can be used for both small and large projects, and it is easy to use. Monday.com has a simple interface that makes it easy to add projects and tasks, and to see what is due when. You can also assign tasks to specific people and set deadlines for yourself or for others. monday.com is a great tool for keeping your projects organized and on track.
Monday.com is a project management tool that can be used for a variety of tasks, from organizing a group project to tracking your personal to-do list. While it can be helpful for users of all experience levels, it can be especially useful for those who are new to project management. This guide will provide an overview of how to use Monday.com, with tips on how to get the most out of its features.
Monday.com has a simple interface that allows users to create "boards" for their projects. Each board can have multiple "lists," which can be used to track different tasks or phases of a project. Users can also add "cards" to each list, which can be used to assign specific tasks to individual team members. In addition, Monday.com offers a variety of other features, including file sharing and real-time chat. These features can be accessed by clicking on the menu icon in the top-left corner of the screen.
One of the most helpful features of Monday.com is its ability to send notifications. Users can choose to receive email or in-app notifications whenever a task is assigned to them, or when one of their team members makes a change to a project board. This helps to ensure that everyone is always aware of the latest project updates. Additionally, Monday.com offers comprehensive reporting tools that allow users to track their progress over time.
Overall, Monday.com makes it easy for everyone in a team to stay on the same page - especially when team members work remotely. Whether you're new to project management or simply looking for a better way to organize your tasks, Monday.com is worth checking out. With its simple interface and powerful features, it's sure to help you get more done in less time.
Monday.com has helped countless organizations run their projects more effectively. Here are just a few examples of projects that you can manage with Monday.com:
• The launch of a new product: By creating a centralised project management system, users are able to keep track of all the different elements and phases of the launch and ensure that everything runs smoothly.
• Building construction: By using the platform, firms are able to keep track of all the different contractors and make sure that the project stays on schedule.
• Event planning: Whether it's an intimate party or a major conference, Monday.com can help to track all the different components of an event and ensure that everything's checked before D-day.
The platform is an extremely versatile tool that can be used for managing any type of project. If you're looking for a way to streamline management for any type of project, then Monday.com is definitely worth considering.
Monday.com is a great tool for project management and task collaboration, but it can also be overwhelming at first glance. To get the most out of Monday.com, here are a few tips and tricks:
-Start by creating a custom workspace. This will help you to organize your projects and tasks in a way that makes sense for you.
-Add color-coded labels to your tasks to help you quickly identify them.
-Make use of the comment section to provide updates and ask questions.
-Take advantage of the file sharing feature to upload documents and images.
-Set up notification alerts so you don't miss any important deadlines.
By following these tips, you can maximise your productivity and make Monday.com work for you.
Project management is essential for any business that wants to complete tasks and achieve goals efficiently. There are a lot of project management tools out there, but Monday.com is one of the best. Its user-friendly interface and customization options make it perfect for managing any type of project. Plus, it's affordable and scalable, so you can start small and grow your use of Monday.com as your team grows. Ready to get started with Monday.com? Our certified Monday.com specialists can help you set everything up and customise it to fit your specific needs.
Running a small to medium business is challenging because of the sheer number of tasks it takes to succeed. From finance to human resources to technical support, it would be unproductive and challenging for business owners to do it all themselves. Thankfully, the ease of hiring consultants has improved with technology, and business owners don’t have to figure out everything on their own anymore. In this article, we’ll explore what a business consultant does and how one can help your business thrive.
A business consultant is a professional with a wide array of skills who assists business owners with their initiatives. Consultants usually have the knowledge and skills backed by relevant education and previous experience.
Business consultants provide management consulting to help organizations improve their performance and efficiency. These professionals analyze multiple aspects of business and create solutions to help companies meet their goals.
Business owners should consider hiring business consultants when they need help or perspective on the current cycle they are in, or a wish to introduce a catalyst for change in their organizations.
There are various types of business consultants specializing in different business aspects.
• Strategy and Management Consultant – Consultants who can bring industry expertise to your business to help you scale, acquire new opportunities, and drive revenue;
• Operations Consultant - Consultants who specialize in operations can help you improve day-to-day processes. These business consultants take inventory of your current business model and figure out the best way to produce the same high-quality results at a fraction of the cost and time;
• Financial Consultant - They mainly assist in investment decisions and help you find the best way to handle your business’s assets and debts. Financial consultants may have even further specializations, including financial planning and advising your business on taxes, daily expenses, and more;
• Human Resource Consultant - These consultants can take over your day-to-day HR tasks, such as recruiting and retaining employees, processing payroll, performing administrative tasks, and managing employees’ performance;
• Marketing Consultant - Marketing consultants help businesses identify their strengths as a brand and expand upon them to create brand awareness and exposure. Whether your business needs a rebrand or a fresh marketing strategy, this type of consultant can be an asset in expanding your business’s reach.
The true value of a business consultant is that they can offer guidance and assistance in order to help you make the best decisions for your business. Here are 5 significant advantages that hiring a business consultant can provide your business with.
Running a successful business requires hard work, acumen, and most of all, a lot of time. Hiring a business consultant can help to lighten the load and free up time to work on other important issues.
Many businesses also choose to take on a business financial consultant in order to help streamline their processes or identify inefficiencies in the way they operate. This results in both better business practices and bigger financial savings.
Making business decisions can often be tough, especially when you don’t have much information to work with. An often overlooked and underestimated benefit of hiring a business consultant is that they can come into a situation with fresh eyes and see things from a new and objective angle.
Every business person has strengths and weaknesses. If there is a particular area of business in which you feel you need assistance with, it can be a good idea to hire someone with knowledge in the field, rather than risk operating with a gap in information.
Be it obtaining business acquisition financing, launching a new product, or hitting set KPIs for the quarter, a business consultant is trained to help businesses to accomplish their stated objectives in a process-oriented manner. This helps businesses avoid wasting resources on half-baked initiatives and mitigate risks overall.
The role of a business consultant is to stay on top of market trends, possess a wealth of experience and knowledge in different areas of business, and have a skill for strategizing and thinking outside of the box. Their job is to possess a level of expertise that allows them to advise and help business owners to make the best decisions for their business.
The above advantages of hiring businesses consulting services cannot be overstated. A good business consultant provides guidance, answers, solutions, and set a roadmap for the business.
If you think your business could benefit from any type of consultation, be it management consultant, a marketing consultant, or a general business consultant, we would love to hear from you. Get in touch today to see how we can help!
Most businesses have upgraded their techniques for driving traffic to their websites. However, the real challenge for businesses remains to be increasing conversion rates.
When you have a website for your business, it’s important to understand that it is much like a constantly evolving creature, and best practices from last year may not work next year. You’ve got to stay ahead of the curve and keep optimizing or you risk falling behind the competition. This is where Conversion Rate Optimization, frequently termed CRO, comes in.
Whether your conversion is for visitors to sign up for a newsletter, buy a product, or enroll in a subscription service, you must constantly be thinking of how to improve your conversion rates. In this guide, we will go over all the terminology in addition to providing a list of things you can do to increase your conversion rates in different business cycles.
Conversion Rate Optimization can be defined as the regular practice of enhancing your website to increase the percentage of users who perform a designated action. These actions may include product purchases, form fills, video views, or clicking a link on your website.
CRO focuses on understanding what is persuading your users to convert, what is hindering them and what would make your conversion process much more user-focused. Understanding these factors can help improve your website’s user experience and ultimately encourage users to convert.
As the term indicates, the overall benefit of CRO is achieving the purpose that your website was created for, whether it be brand awareness, sales, or getting leads. Let’s break down what CRO does for your business.
Customer Insights – Conversion rate optimization focuses on understanding what your key audience responds well to and making optimizations that enhance their user experience. This focus on user experience is rewarded by Google Search Bots which decides how well your website can rank on search engines;
Increased ROI – Increasing your conversion rate reduces the number of resources you need to allocate on increasing new customer acquisition efforts. This means you are getting the most out of your current marketing efforts;
Scale Your Resources – CRO allows you to get the most out of your internal resources and your current audience. Audiences are limited, so it is important to turn your current audience into loyal consumers for better future growth;
Better User Experience – CRO identifies what hinders or encourages conversions, and leads companies to make appropriate changes for a better user experience;
Increased Trust – Through improving your website’s conversion process, you will increase trust that your business is a safe organization for end-users to share their credit card and personal information with.
CRO focuses on conversion research, user experience, website effectiveness, and personalization. Focusing on all four of these elements will help improve conversion rates and sales.
Conversion Research – It is beneficial to gather information to guide your creation of improvement ideas. This research may come from analytics, heat maps, or surveys. Conversion research is the most important factor of CRO because it provides real insight into how your users interact with your site;
Website Effectiveness – Implement persuasive and relatable copywriting to encourage end-users they need to engage with your product or services. Using social proof, scarcity and urgency can strongly encourage users to purchase or convert;
User Experience – Improving user experience will allow your consumers to browse and find more information easily. Improved navigation, forms, and information flow can lead to an increase in conversions;
Personalization – Implementing personalization techniques will help you discover the highest converting experience on your website for end-users. Personalized landing pages for different audience groups can help with this.
Before you can begin setting conversion rate goals, you need to identify all of the microconversions that need to take place before your macroconversion is complete.
The macroconversion is the main conversion you would like to visitors to do on your website. This conversion should guide your website copy, layout, design, and call to action buttons.
Microconversions are the small steps that must be taken before the macroconversion can take place. These microconversions may help educate and build trust with your consumers.
Below is a list of macroconversions that you may set:
Make navigation for your customers as easy as possible. Customers who get lost in the maze of internal links won’t find what they’re looking for—so they won’t take action. Improving store navigation through the layout and site architecture is an easy way to increase your CRO (and your SEO at the same time). Avoid unnecessary content that clutters the page and makes browsing confusing; for example, if you have an eCommerce website, make it easy to find products, make it easy to find variants, and make it easy to check out.
With all the work you put into SEO and social media marketing and paid ads, you want to make sure your customers land somewhere appealing. Think back again to those brick-and-mortar days: when you landed in a department store decked out with holiday cheer, it effectively got you into the spirit of buying. No matter the time of year, your store’s homepage is the place to make a great first impression. Make sure your call-to-action (CTA) is prominently displayed and well-placed as well, whether you want visitors to buy from you or to sign up for a newsletter.
Once you have a list of leads, develop a targeted marketing strategy. Many businesses send daily or weekly emails with content such as recipes, advice, and gift ideas. With the range of email marketing suites we have today, you can also personalize emails for anniversaries, birthdays, and other client milestones. Retargeting is a long-term strategy, and it’s even more relevant today when consumers need as many as seven points of contact before making a move. Make sure you have some sort of system set up to send an email to customers who have abandoned the conversion process.
In today’s era of social media, shopping choices are often influenced by what friends and connections are doing. This has created a strong sentiment of customer trust in user-generated content. UGC on your site can include videos, pictures, and reviews from past customers. You can integrate your site with Instagram images using a service like Instafeed. Written reviews are also still important, but their power to instill a sense of trust goes even further when they’re accompanied by pictures of the reviewers and their social media handles.
There’s no question about it: you’ve got to make your site responsive on mobile devices. Mobile visits have already been outpacing desktop traffic since 2017. But the need for CRO is even more pressing with mobile because research shows that mobile visits have a higher bounce rate and that visitors spend less time on the site. That said, it’s important that the mobile version of your site looks amazing and presents a seamless user experience in order to get users browsing to come back later when they have more time to look around your site.
Your conversion rate can tell a lot about the effectiveness of your marketing efforts. Attracting traffic to your site is good, but getting those visitors to convert is the most significant element of inbound marketing. Conversion rate optimization has a direct effect to other important metrics, especially the ones that your business are interested in.
If you're ready to get started on your CRO, you can reach us at +61 2 9089 8875 or use our contact form.
We're excited to be a part of your company's future success!
In today’s age of highly digitized processes, the difference between a successful business and one that is lagging behind is the integration deft management and suitable skills to complement its processes.
From small concerns to large establishments, many businesses are choosing to acquire business assistance as innovative and advanced services have become increasingly accessible in the current competitive and ever-evolving business climate.
The textbook definition of business assistance, or more commonly called business outsourcing, is the process of subcontracting multiple business operations and functions to third-party service providers.
That means that it is a business practice in which an organization contracts with a third-party vendor or external service provider to perform a specific business task or function. The third-party service provider is therefore solely responsible for carrying out all the tasks pertaining to that business function.
There are many reasons why companies acquire business assistance. The major reason is to save money and increase their work efficiency.
Generally, companies outsource skills because they get better, cheaper, and faster work done for their particular task. They can hand over tedious and time-consuming tasks that often take lots of time and effort. Thus by getting business assistance, they can focus on more critical work, turning to their advantage in the market.
Some companies outsource their work to third-party services as they cannot hire in-house employees who have specialized skills to perform specific tasks. Another reason is that sometimes companies don't want to handle regulatory requirements or obligations, and that's why they move over the management of these tasks to third-party services.
If you find yourself in these business situations, it may be time for you to start seeking assistance for your operations.
Broadly speaking, organizations get assistance for two key areas of operations. They include:
Below, we go into more detail of some functions that companies get assistance with:
Like all business decisions, company executives must arrive at the decision to acquire business assistance by weighing and considering various factors and reasons in addition to being mindful of the economic conditions and market forces.
Transferring internal processes to an external third party or outsourcing company requires change management as it impacts the workflow processes, employees and the business as a whole. This is not necessarily a negative outcome that may spring from getting assistance for some business operations, but when this step isn’t done right, it may impact the organization negatively rather than create benefits.
Employee outsourcing or acquiring assistants for multiple business operations is something that many organizations have benefitted from. It’s starting to become a normal setup in most companies, where company executives focus on the more critical areas of the business while employing talents in repetitive and time-consuming operations.
Before jumping on a decision to get assistance, it's essential to know which is the right one for you that meets your needs and demands. NFT offers business assistance as one of our services and we can help you get the right talents for the functions outlined above.
If you’re in the market for business assistance, contact us at +61290898875 or leave a comment below to get started with a free consultation.
Website traffic is a vital driver of overall business growth, so it’s important to learn multiple methods to increase your website traffic. Traffic allows you to measure marketing methods, improve search engine credibility, gather audience insights, and the most important benefit, gain more customers. Yet when searching for how to increase traffic to your website, you’ll quickly realize there are countless methods and ideologies out there. Where do you even begin?
In this article, we will focus on leveraging search engine optimization (SEO), content marketing, and social media marketing in increasing traffic to your website. These three techniques might be different in concepts, but they become more effective when combined.
In short, integrating these three techniques enables a digital marketing flywheel that lets you enjoy the best of both worlds and can potentially double your website traffic when done right. Read on to find out how you can increase organic traffic to your website using these three techniques.
While SEO is generally about befriending search engines, it’s also crucial that you optimize your website around the behavior of people you want to reach. The key is in developing a keyword strategy around search data from your audience. How do you do it? Consider how people are making searches on Google today – it could be through specific keywords, an open-ended question on the search bar, or through a voice assistant.
Having said this, try being more human when approaching SEO. Heavily incorporating two to three keywords on your website copy, blogs, and metadata is now considered too “robotic” and could negatively affect your rankings on search pages. Instead, you may use long-tail keywords that will identify your website as a destination for a particular topic.
This blog post, for example, is intended for those who want to get more traffic to their website. Using the keyword ‘how to increase organic traffic to my website’ would be more effective than just ‘website traffic’ because of its similarity to the way a user would make a search. Optimize for search engines, but remember real-life behavior, too.
Optimizing for the search engines is useless if you’re not driving profitable customer or client actions. This is where content marketing comes into action; it connects with your readers and influences them in making purchasing decisions.
To ensure you entice them until the decision stage, create content pieces that fit your buyer personas—fictional yet realistic representations of your target customers. If you haven’t created your audience personas, here are a few tips that may help you in designing them:
• Check your existing customers and social audience. Gather information, such as age, location, language, spending power and patterns, interests, challenges, and more.
• Learn why they love your products or services. Tapping on social media listening is one way to find out customer experiences.
• Identify customer goals. Are they only researching, looking for reviews, or are they ready to buy?
Once you have buyer personas in place, you can deliver content that will be most relevant and valuable to your audience. The easiest way to use your audience personas is to cater your content to them.
Below are the three (3) stages of the buyer’s journey along with their ideal content formats:
• Awareness Stage. Where personas are experiencing that need to be fixed. Blog posts, social media posts, and explainer videos are ideal pieces of content targeting this stage.
• Consideration Stage. Where personas are considering solutions to their pain points. The best content pieces to offer for this stage are product comparison guides, case studies, and free samples.
• Decision Stage. Where personas have decided on their solution or turned into buyers. Examples of ideal content formats for the decision stage are product descriptions, free trials and demos, reviews and customer testimonials.
Here’s another link between SEO and content marketing: when you update your old web content or blog posts, you get Google to crawl your site more frequently. It’s like technical SEO, where search engine spiders crawl your website, but without coding—just upgrading.
Having fresh content is critical for your website because Google favors frequently updated content. If you frequently update your website or articles, Google finds it easier to search for your web pages and add them to the index.
Frequent updates can help you have a better chance of ranking on the search engines. While a higher post frequency doesn’t necessarily increase your overall website rankings, it can increase organic traffic to your website.
Here are some of the best practices for content updates:
• The key is quality, not more content. If your blogs are only 300-word long, bumping up the wordcount is a good idea. However, adding paragraphs just for the sake of updating can’t guarantee you good results. It’s necessary to keep your content standards high and write around what your readers want.
• Incorporate valuable, targeted keywords. Keywords are a vital part of SEO. Optimize your content for a more relevant keyword. Targeting new keywords can expand your search visibility and help you bring more traffic.
• Add new or update old links. Like keywords, internal and external links also play important SEO roles. Interlinking your web pages and linking your blog posts to your website can positively affect your SEO.
Creating evergreen content doesn’t only increase organic traffic to your website, but it also keeps driving regular traffic to your web pages for as long as you want it. The reason behind this is simple—such content doesn’t go out of date.
Not only does evergreen content stay fresh for readers, but it also remains popular in search engines. Google will find your content relevant, allowing you to become more visible and rank higher in search results pages. Here are a few tips:
• Choose evergreen topics. Keyword tools like Ahrefs can help you look for popular, consistently searched topics. Use such tools to see what keywords have positive trends and build your content around these keywords.
When writing blogs around evergreen topics, avoid using terms with a short lifespan, such as this month, last year, yesterday, and more. If you’re thinking about writing for a relevant year, for example, ‘content marketing best practices in 2021’, update the content every year or ensure the content will remain valid over time.
• Update content when necessary. As discussed in the previous point, Google recognizes web pages with fresh content. You should refresh your content as often as necessary to ensure its evergreen and increase its chances of driving traffic or attracting leads and shares.
• Build high-quality backlinks. The good thing about evergreen content or regularly updated content is that it can generate consistent leads, establish a brand reputation, and above all—give higher search engine rankings.
To ensure your business reaps these benefits, build links to your fresh content, encourage sharing on social media, and consider doing guest posting.
Did you know that an optimized social media profile has high chances of driving organic website traffic? Social media optimization follows the concept of SEO, where relevant keywords are included in bio sections to make the profiles searchable.
When writing social media copy, be sure to make it keyword-rich. Add relevant keywords naturally, so your target audience can find you in the search. Doing this not only increases your discoverability, but also helps increase organic traffic to your website.
Aside from creating keyword-rich descriptions, you can also boost your organic social media reach by doing the following:
• Upload a high-quality picture. Your profile picture puts a face to your brand, so it must reflect that. It should also be recognizable; avoid using an image that has nothing to do with your business.
• Add links to your website. Take advantage of social media’s ability to build brand awareness. Include links in your bio section to lead target customers directly to your website.
• Use hashtags sparingly. Hashtags are like keywords that categorize the content. Consider adding hashtags, but only relevant ones, to promote your business and boost your visibility.
Search engine optimization, content marketing, and social media marketing are equally essential in helping you increase organic traffic to your website.
One doesn’t perform better than the other as all techniques can help bring your business in front of searchers, build an audience, and ultimately—convert prospects to customers. Instead of treating them as separate, different practices, why not integrate your SEO into your content and social media marketing strategy, or vice versa?
If you’re up for this idea, NFT would be happy help you get started. Our team of industry experts will draw your target audience to your website through on-page and off-page SEO, engaging content and by improving your social media presence.
Most businesses rely on surveys, focus groups, and other forms of research to identify what influences the attitudes and behaviour of customers. However, in an ever-changing consumer market, surveys and focus groups tend to tap into customers’ memories and fleeting impressions, which can be unreliable factors to use in deciding how to get ahead of the competition and serve customers better.
Want to better connect with consumers and more effectively utilise your customer data? Then you need to build a real-time research process for your marketing team to guide you in all your marketing efforts. Real-time data based on the information you collect about your target audience leads to more relevant marketing and, in turn, better marketing and business outcomes.
Real-time research is a unique data collection method that gathers information on a customer’s experience as it is happening. In comparison to agile research or traditional market research methods, real-time research is all about the reality of a customer's experience rather than a customer’s reflection on products and services.
It’s the need for a more accurate understanding of consumer reflections and behaviour that gave way to this approach. Most market research methods are built on statistics, while real-time methods will be driven mostly by data science.
Our accessibility to data has greatly improved since the introduction of the Internet of Things (IoT) and big data analytics. One example is the adoption of smartphones and how it has made it easier for businesses to gather data on a consumer’s purchase habits, location, and even browsing history, on a more consistent, real-time basis. As a result, the benefits of real-time research are numerous:
With real-time market research, you can collect thousands of data points around your brand, industry, competitors, or any chosen topic and punch them into an analytics platform to focus on certain demographics.
Before anything, it’s important to note that having the proper marketing software in place for your business is critical to accessing the benefits of real-time research. Not all marketing technologies are created equal. You should first look at the degree of research you want to dive into and select a marketing platform that can supply you with the tools you need for both data collection and analysis.
If you’re set on using real-time research to direct marketing for your business, connect your preferred marketing platforms to all your interaction points with customers, whether it be SMS, email, or social media.
Lastly, communicate your findings to the marketing team and act on them. Collecting data is one thing – analysis is another. You may choose to visualize insights through graphs and charts to better communicate them to the rest of your team. The key then for effective marketing decisions is for the team to base future activities on the data gathered.
Businesses can use real-time research to strengthen their brand’s reputation, manage crises, and improve customer service. Some of its use cases in marketing are as follows:
Brand events include product launches and customer-facing events where content strategy, pre-approvals, media plans, hashtags, creative, and editorial calendars must be prepared in advance. Following hashtags on Twitter, for example, and jumping in on conversations surrounding them is a form of marketing based on real-time research.
Another relatively small but growing area of real-time research is based on predictive analytics. Amazon has long used predictive data to display recommendations to customers based on browsing and purchase history. This trend will gain momentum as data solutions become more accessible and simpler to implement.
To stay afloat in a rapidly changing market landscape, businesses must explore new digital communication methods that can help market researchers target specific audiences more quickly, gather and analyze data and trends, and iterate more frequently. Enabling your marketing efforts with real-time data can help marketers deeply enrich and inform the dialogue they want to have with customers.
If you’re keen to learn more about real-time research and how you can use it to gain a competitive advantage in your industry, speak to one of our marketing specialists today for a free consultation on starting your digital transformation.
We hope this has been a helpful list of tips for marketing! If you need more advice on enhancing your marketing efforts, drop us a message to speak to a specialist who can guide your first steps.
If you’re a business owner, you should know how much marketing plays a critical role to your success. One of the most popular marketing strategies for online businesses is content marketing. If you haven’t set up content marketing for your business, you might be missing out on a significant pool of audience.
In fact, this is not just applicable to businesses but even to freelancers or any professional looking to build personal branding.
Content marketing is all about creating valuable content that provides solutions to your target audience’s problems. When done correctly, it can help you build authority in your industry, increase exposure for your business, improve customer loyalty, and even generate leads and sales.
Here are five reasons why it’s important to start building a content marketing strategy as well as why you need to produce content consistently to see results.
One of the main goals of content marketing is to help you build authority in your industry. When you become known as an expert in your field, you’ll be able to attract more customers and increase sales.
To achieve this, you need to produce high-quality content on a regular basis. Keeping SEO in mind by incorporating high-performing keywords is a general rule you should follow, but your priority should be in providing content that makes sense. Your content should provide solutions to the problems that your target audience is facing.
When you consistently put out good content and insights, you’ll build reputation as an authority in your industry. Customers will be more likely to trust you and buy from you.
Another benefit of content marketing is that it can help you increase exposure for your business. When you publish valuable content regularly that helps to solve problems for others, your chances of visibility on the internet increases.
This increased exposure can lead to more website visitors, leads, and sales. In order to get the most exposure possible, you’ll also need to make sure that your content is optimized for search engines. Google ranks websites on their search engine result pages (SERPs) against many factors including site speed and content quality. Make sure your website performs well on these two factors to ensure your content doesn’t go to waste.
You should also share content you publish on social media and promote it through other channels such as forums and blogs in similar fields. Creation is only one part of the strategy – allowing it to be discovered by readers who need the information is another.
As mentioned earlier, content marketing can help you generate leads and sales. When you produce high-quality content that provides value to your target audience, they will be more likely to visit your website, subscribe to your email list, or buy from you.
In fact, content marketing is one of the most effective ways to generate leads and sales. And the best part is that it’s a cost-effective way to market your business.
Content marketing can also help you build a strong brand for your business. When you publish valuable content consistently, it will help you create a positive image for your company.
This positive image will make customers more likely to do business with you. In order to create a strong brand, you need to make sure that your content is consistent, useful, and relevant to your target audience.
Finally, content marketing can help you increase website traffic. When you publish valuable content regularly, it will help you attract more visitors to your website.
This increased traffic can result in higher domain authority for your website, more eyeballs to your brand, and ultimately more leads and sales for your business.
To get the most traffic possible, you’ll need to make sure that your content is high-quality and helpful to your target audience. Look at the range of information that your customers need and build content around them.
Consistent content marketing is one of the most important things businesses and professionals can do to grow their brand and increase exposure online.
One of the best ways to start is to set up a website blog so you always have control over it. However, it can also be done via LinkedIn articles or even through Medium for individuals who don’t want to build up a website.
If you’re not already taking advantage of content marketing, it’s time to start. The idea is to be consistent in doing it even if it means once a week. If you need help developing a content strategy and writers to execute, feel free to contact us today to speak to one of our content specialists.
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