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Beginner’s Guide to Instagram Content & Marketing

Posted June 1, 2022

Beginner’s Guide to Instagram Content & Marketing

It is essential for a person who owns a business to remain current on the most latest developments in the field of marketing. And one of the social media channels that is currently gaining the greatest traction is Instagram. Connecting with your customers and sharing material that will pique their interest on this social media platform is a fantastic approach to achieve these goals. In this introductory tutorial, we'll show you how to generate and promote content on Instagram that will contribute to the expansion of your company.

In addition to that, we will share with you some pointers on how to expand your audience and make the most of this effective marketing tool. By the end of this guide, you'll be ready to start using Instagram to grow your business!

 

1. Creating a Content Strategy

Content strategy is critical for every social media site, but it is of particular importance on Instagram because of its visual nature. In order to succeed on Instagram, your material needs to be well-targeted and meticulously managed, as there are more than a billion active users. Setting goals is the first step in developing an Instagram content strategy. Using Instagram, what are you hoping to accomplish in the long run? You may begin to generate material that is in line with your objectives as soon as you have a firm grasp of them. When developing your content strategy, keep your target audience in mind as well. What is the target audience for your Instagram profile? Do you know what kind of content they're interested in? Make sure to keep these questions in mind when you're creating and posting material to your Instagram account. You can ensure that your Instagram account reaches its maximum potential by developing a well-thought-out content strategy.

 

Setting Objectives

Setting objectives for your Instagram account is one of the most important things you can do to ensure the success of your content strategy. If you don't have any specific goals in mind, it might be challenging to gauge your progress and figure out whether or not your hard work is paying off. When it comes to establishing goals, it is essential to be as explicit as is humanly possible. For instance, rather than merely stating that you want to grow the number of people who follow you, you could instead make it your mission to attract 100 new followers every single month. When you have determined your goals, you can go on to developing a content strategy that will help you achieve those objectives. This plan may include the number of times you post, the hashtags you use, and other elements. You can assure the success of your Instagram account by taking the time to plan out your goals and create a content strategy that is both efficient and effective.

 

2. Consider your audience

It is essential to take into consideration your followers when you work on the content plan for your Instagram account. When it comes to maximising the potential of your Instagram account, content strategy is essential. If you take the time to identify your ideal customers, you'll be able to create content that not only appeals to them but also contributes to the accomplishment of your professional objectives.

For instance, if you run a clothing store aimed at millennials, you should prioritise the production of posts that are both aesthetically pleasing and bring attention to the most recent fashion trends. If, on the other hand, you are a B2B company whose customers are corporate decision-makers, you should place your primary emphasis on writing educational blogs that demonstrate your mastery of your field. You can design a successful Instagram strategy that assists you in achieving the outcomes you desire by first gaining a knowledge of your audience and then adapting the content you post to reflect that understanding.

 

3. Develop a content plan

Content is everything on Instagram. That is why it is critical to have a content strategy in place before you begin posting. This will assist you in staying organised and ensuring that your content is on target.

Creating a content plan for your Instagram account is an excellent approach to guarantee that your content is consistent with your overall marketing objectives. Consider what type of material you want to publish, how frequently you want to post, and what you want each article to accomplish when developing your content strategy. It can be beneficial to develop content pillars, or themes, to act as the cornerstone for your content strategy. If you sell health and wellness items, for example, your content pillars may be healthy recipes, lifestyle suggestions, or interviews with experts in the sector. After you've created your content pillars, brainstorm particular content ideas for each one. Then, plan when and how you will distribute this content. You can ensure that your Instagram account is purposeful and engaging by taking the time to create a content plan.

 

4. Know when to post

It is essential to be aware of the optimal posting times on Instagram if you want to get the most out of your account. When it comes to social media, timing is everything, and this maxim holds especially true for a visual network such as Instagram. When is the greatest time to post on Instagram? That answer is going to change depending on a variety of things, including the type of content you share and the audience you have. However, there are certain general recommendations that you can adhere to in order to make sure that you are reaching the greatest number of people possible. When individuals are more likely to be actively looking through their feeds during the day, which is during the day, the optimal time to post on Instagram is during the day. You should also avoid conducting business around big holidays and on weekends, as consumers are less likely to be online during these times. You may increase the likelihood that as many people as possible will view your articles by laying out your material in advance and paying attention to the time of when they are published.

 

5. Leverage user-generated content

The success of your business on Instagram depends on the quality of your content. Your content strategy can benefit from the power of user-generated content (UGC). In the context of user-generated content (UGC), this refers to content developed and shared by individuals rather than organisations or corporations. Photos, videos, and reviews can all be included here. In fact, 84% of individuals say they trust user-generated content (UGC) more than traditional advertising.

As a business, how can you benefit from user-generated content? There are several ways to do this. You might begin by encouraging your customers to post images and videos of your product in action. Showing off your product in a real-world context is a terrific method to demonstrate its functionality to potential buyers. You can also repost user-generated content (UGC) from time to time, as long as you have the creator's permission. This is a terrific approach to keep your clients engaged while also providing them with new content on a regular basis. Finally, whenever you are able, respond to user-generated content (UGC). Customers feel appreciated when they are thanked and praised.

 

 

 

There is no way around the requirement of investment in order to maintain a significant presence on Instagram. The actual question is how much time you are prepared to invest, as well as how much money you are willing to invest in various other aspects of social networking. It is up to you to decide how much time you want to invest in nurturing an Instagram account; however, if you want to see the kinds of returns that many businesses are getting on the site, putting in more work is an absolute requirement.

The important thing is to make sure that both your profile and the material you post on Instagram are aimed towards selling your company. Additionally, this is where your creative ability comes into play, and happily, the options are virtually limitless.

 

Digital transformation is more important than ever in industries today, from small to large businesses. The more digital you are and the faster your business can adapt to new technologies, the more relevant and competitive you will be.

However, many business leaders are unaware of what digital transformation entails. Is this just a fancy way of saying "move everything to the cloud" or something else entirely? Is there a specific process we must follow, or do we need to create new positions and then hire a consulting service to assist us in developing a customised framework for digital transformation?

In today's blog, we hope to provide clarity for anyone who reads this blog by answering some of the most frequently asked questions about digital transformation. So, if you're interested in learning more about digital transformation, keep reading.

In layman's terms, a breakdown of digital transformation.

One point that must be made clear to businesses is that digital transformation is not a one-size-fits-all solution. It can be difficult to pinpoint an exact definition because your digital transformation will look different compared to another company in a different industry, depending on the industry and the service they provide. However, for the purposes of definition, we could say that digital transformation is when digital technology is used in all parts of a business, changing how businesses work and how customers get value from them.

Going beyond the definition, there are times when a cultural shift within the organisation is required in order for them to constantly continue to grow, challenge, and experiment with the status quo, sometimes while being comfortable with failures along the way. For older companies, there may be times when they must abandon long-standing business processes that have become ingrained in their DNA.

A problem statement should always be the starting point for any digital transformation project.

When it comes to digital transformation, the first question you and your company should ask is, "Why?" The why is important because it defines and directs where your digital transformation can begin and what framework to employ. Examples of "why" include wanting to improve your customer experience, reducing friction, increasing productivity, or simply increasing profitability. If this is what you and your company want, it could be about taking your business to the next level by using and allowing your company to use digital technologies that weren't around many years ago.

As the owner of your company, you should be fully aware of how the world is changing and understand what the phrase "digital transformation" means in your company and its culture—whether you work in finance, agriculture, pharmaceuticals, or retail.

But why is digital transformation important?

Many businesses that have been in operation for many years have opted for digital transformation in today's digital and modern world. There could be several reasons for this, the most likely being: "If you don't, you won't survive."

Even after the recent pandemic that has been going on for a long time, a company's ability to quickly change their business chains, deal with all market pressure, and quickly adapt to changing customer expectations is very important.

Predictions of long-term changes in consumer behaviour from actual to digital as a result of the pandemic are coming true, as digital has been accelerating in almost all categories and industries. Streaming, online fitness, and food continue to be the most significant changes. On the B2B side, even though remote selling has slowed as businesses reopen, it continues to work as consumers have discovered the convenience in recent years.

Enhancing the customer experience has become a major goal – and thus a major component – of digital transformation. Client satisfaction will always be the most important factor in how well a business does.

How can I calculate the return on investment in digital transformation for my company?

To demonstrate the success of your company's digital transformation efforts, you must quantify the return on investment. That is easier said than done, however, because your digital transformation may affect multiple functions, departments, and even how your company interacts with its customers and employees.

Though it is difficult, quantifying its success is critical to its continued investment. This is because simply introducing and implementing technology isn't enough; KPIs (key performance indicators) must be established to allow you to track its effectiveness.

When assessing how well your digital transformation investments are performing, it is always best to take a holistic approach rather than a project-by-project basis. This is important to remember so that the failure of one project does not undermine all of your and your company's efforts toward digital transformation. When done this way, it also makes you more willing to take on more risks as you move forward on your digital transformation journey.

Other best practises for digital transformation should be considered as well. Among them are:

- Prioritize initial metrics.

- Develop metrics for experiments that you want to conduct in order to learn and adjust within your company.

- Finally, align your digital transformation with business outcomes: this could range from operational impact to cost impact to strategic impact.

Great! So, how can my company and I get started on the path to digital transformation?

Don't worry if all of this makes you feel hopelessly behind. Digital transformation is a huge undertaking, especially for larger, more established companies. When done correctly, it will result in a business that is more responsive to customer demands and more resilient in the fast-paced digital future.

You can email us at digital@netfusiontechnology.com for more insights and wisdom on digital transformation, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.


NFT digital marketingCon M | Digital Marketing Manager

Net Fusion Technology | Masters of Marketing Communications

In this digital age, especially for small to medium businesses, it's become hard to get your content seen by the right audience. This is because of the ever-changing "algorithm" that social media platforms use that has the job of sorting out the millions of content that are posted each day. 

First, we should know what an algorithm is. The algorithm is simply a set of instructions used to perform a specific task in a finite number of steps. Every website works on an algorithm. It arranges and performs tasks for a post and makes it viewable in the feed of audiences. There are many different ways of developing an algorithm. The designers of a particular site create the algorithm according to their needs.

Since there are different algorithms for each social media platform, our experts have researched and gathered into this blog today some things that Facebook, Twitter, Instagram, and Youtube's algorithm considers when you post for your business. 

Facebook

  • a. Conversational starting topics that build relationships
  • b. Audience focused content
  • c. Putting dollars behind organic content that works.
  • d. Avoiding Clickbait like content.

Instagram

  • a. Be consistent when you post
  • b. Build a relationship with your audience. Humanize your brand/business
  • c. Know the times where you should post. 
  • d. Post frequently

Twitter

  • a. Times that you tweeted
  • b. What keywords you use
  • c. How people respond to the tweet (likes, replies, shares)
  • d. What kind of media do you use when you tweet (image, video, GIF)

YouTube

  • a. Click-through rate of your posts
  • b. History of what your audience has shared in the past
  • c. How your audience responds to the video (in terms of liking the video, sharing the video, subscribing and clicking the notification bell)
  • d. User demographic information and location.

Final Takeaways:

Whatever tactic you choose to focus on to improve your algorithm ranking in 2021, the most important thing is to keep engaging with your audience at the heart of your strategy.

Building a genuine relationship with your followers organically is the most powerful way to “hack” the algorithm and, most importantly, it will work wonders for your brand too.

Need help in building your digital presence? Contact us today for a free consultation and get started on your journey - + 61 2 9089 8875 or email us at info@netfusiontechnology.com

 

As Covid-19 settles into our everyday lives, we see more Australian businesses from all industries, just try and make ends meet. Others, however, have emerged victorious as they have adapted new ways of engaging and keeping their audience tuned in to their brand in the digital and social media space. 

But why is it that businesses should embrace the digital marketing space? Here are some reasons why:

  • More and more Australians are becoming aware of the digital and marketing efforts.

With the digital age upon us, anything and everything is now accessible online. As people are confined to their homes with only the internet to pass the time, businesses are taking advantage of this and are using all the marketing efforts that are available online to promote their brands. 

  • Your brand can reach new heights using digital marketing!

Business owners tend to forget that their businesses are also brands they can nurture and develop. The reason why digital marketing is around is simply to push the businesses "why" in pursuing their "what."

Once businesses realize and recognize that their business is also a brand and select the best-suited channel, you can present your brand in an appealing approach that can attract potential clients that will stay for your brand. 

  • Being agile is basically the new normal, traditional marketing is now less reliable.

Let's face it, with most people staying confined to their homes traditional marketing has now become a second thought. With the Covid-19 here to stay and no vaccine being found any time soon, businesses need to come up with new ways to spread the word about their products and brand to the public. 

With digital marketing, businesses can now spread the word to people in the comfort of their homes. They can simply develop a page, post regularly about their products which leads them to their website. 

Final takeaways

As Albert Einstein once said “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level." 

Digital marketing is scary and being worried that your business will falter is just holding your business from achieving its full potential. The truth is that those businesses who have made the change have seen that is beneficial to their sales and the way they operate. 

If you are not sure where to start and get the word out, we are ready to help you begin the process. Contact us at +61 2 9089 8875 or email us at info@netfusiontechnology.com to get your start. 

 

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