When you have a business website and require changes to content like text, images, and links, how do you go about implementing those changes? Do you email your web admin and detail the changes to be made, or do you directly make the change yourself? If youâ€™re the latter, then you probably have a content management tool built into your system. If youâ€™re the former, then you are probably spending more time (and dollars) to manage your content.
Because time spent is measured in dollars, you as a business owner must aim for efficiency, innovation, and ROI.
Let me give you an example.
I used to write blogs for a client for their business website â€“ four articles a month spread out to one article each week. The scenario is that I write one article a week and email the article to the client. He will then review, make comments for improvement, or directly approve it. Once the content is approved, this will be forwarded to the web developer for posting on the siteâ€™s blog page. Then, the same routine follows for the next weekâ€™s blog.
The going back and forth each week with email communications and article reviews took a lot of time and energy. In an effort to make the process less time-consuming, I suggested to write the four articles a month in advance so it would be one sweeping process of writing, review, and publishing.
On average, this process takes about 3 to 4 days from start of content writing to getting the content published on the website.
I imagined being able to published directly on the website similar to a personal blog. In less than a day, an article can be written, reviewed, and published almost instantly, reducing time spent on processes, which can otherwise be spent on writing more content or other critical tasks.
That is what CMS is all about. Content Management System or CMS is a web application that you can install on your system to make it easy for you to add, edit, organize, and publish content on your website. If you are familiar with WordPress or other blogging platforms, you know you can log in, write content, add images, hit publish, and it is live on your website instantly.
In the earlier scenario, the alternative is that I have a login access to the clientâ€™s content management tool, Iâ€™ll input the content, upload images, and save it as draft. I can send quick email to the client that article is ready for review. He can then review the draft, even make edits, hit publish, and the article goes live. With CMS, it is also easy to schedule publication so you can set what date your article goes live, and it is queued in the system.