Congratulations! If you are reading this your business probably has a social media presence and doing advertising on the channels as well. The only problem is that you are probably confused with how to measure your success or “return of investment” (ROI). 

In this blog, we will tell you some of the things that you need to know to be able to measure your “return of investment.”

  • Social media goals or purpose

Like everything in business, your social media has to provide a function to your business. This is the first thing you must always do because without a clear set of goals or a clear purpose, it would be like your social media was a bus headed nowhere. 

Some examples of goals that can be set are:

a. Increasing brand awareness for your brand/business.

b. Attract traffic to your website. 

c. Generate new leads. 

Once you have set your goals, you can break down what are the analytics that you can use to support that you are indeed achieving your goal. It can either be tracking the vanity metrics – fan growth, mentions over time, or even the number of people inquiring through your social media about your product. 

  • Develop a social media strategy to achieve your goals.

Certain social media goals will come with certain strategies. Not all strategies will be the same so having a strategy on how to accomplish your goals is a great way to help you get your return in investment. 

Some strategies include:

a. Run social media ads with goal conversion to generate new leads.

b. Run a remarketing campaign that targets website visitors on Facebook.

c. Follow 10 new people on social media a day (relevant to your industry and customers).

  • How long does it take to accomplish set goals?  

Since you are not the only company that uses social media, don’t expect that all your goals will be accomplished in a week or even in a month!

Doing social media takes a lot of time and effort, so give your self a rough timeframe based on your set goals. As you go along, if you don’t see the results you want in your timeframe take a step back and restrategize on how you can accomplish those goals (be doing paid, doing organic, or taking a look if your timeframe was the problem). 

As the saying goes “Rome was not built in a day,” neither was a 1.2M followed social media account. Looking at what it takes to accomplish your set goal is how you know if you have a “return in investment.”

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

As Natalie Massenet once said –

”Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing”. 

The same goes when posting content for your business on social media. 

Great content allows you to inject your business persona in subtle ways but also allows you to support the brand recall and create top-of-mind awareness. However, with hundreds of online tools out there (most of them paid), it’s easy to get lost in which is the perfect tool for you. 

Not to worry! We have tried a couple (if not thousands) of online tools for you and here our top 3 picks that you must use:

Link: www.canva.com

What can we say about Canva? From the great user-friendly layout to its features that are quite robust in its free version. Though you do have to pay for the pro version that unlocks more features, the free version provides you with over 80,000+ free templates (that you can easily use as your base and make into your own), 100+ design types (from social media posts, presentations, letters and more) and finally hundreds of thousands of free photos and graphics to choose from. 

The best part of that is? You can download your work on the free trial by PDF, JPG, or PNG file; and distribute it on social media with integrated share buttons. We would definitely recommend this for first-time businesses wanting to try their hand in creating their own content. You will definitely not go wrong by using this.

 

Link: https://crello.com/

One great online photo editing tool that has been flying below the radar for too long. Much like canva.com this free online editing tool provides you with templates that you can build up from, around 140 million stock photos you can choose from plus if your business has a particular font you can upload it to this online tool. 

Sadly, it does not let you download your works once you have finished them although, they do provide a 14 free trial on their pro version that can enable the feature of downloading your work once you are done.

Link: https://snappa.com/

Snappa is the last on our list for worth-it editing tools. Made for those who have little to no knowledge of editing and want a simple design for your business, this could very be the editing tool for you. 

Very user friendly with over 6,000 templates and over 3,000,000+ HD photos & graphics this online editing tool is a great way to start your journey into creating your own content for social media. 

Final takeaways

There you have it, the top 3 worth-it editing tools that we highly recommend to start your journey for your business. Have fun and play around with the different tools and design great eye-catching photos, videos, and designs. 

If you are still not sure where to start? We at Netfusion Technology are ready to help you begin your journey. Contact us now!

So you have a business and want to take that big step and set up your business game on social media. Congratulations! All companies need to have a presence on social media. 

However, the one thing that companies sometimes fail is choosing the right social media platform for their company. It’s an easy mistake to make – social media is fickle. Staying on top of new channels, trends, and the best practices takes quite some time and a lot of hard work. 

Before you jump right into the world of social media, one question that you have to ask yourself: 

Are you a B2C, B2B, or both?

This is the first question you always need to ask yourself before you jump right in. By knowing what type of company you are, you will be able to hone down to what social media platform best suits your company/business. 

So what is your company? Really?

Knowing if you fall either in B2C, B2B, or both changes what social media platform you should be on. The reason for this is because B2C companies the content lifecycle is built around driving a single consumer to make a quick, on impulse purchase while B2B addresses multiple stakeholders, each needing different information and proof that there is a value when they are in the buyer journey. 

Platforms to use 

Facebook & Instagram:

  • Both B2B and B2C businesses can benefit from using Facebook to promote the company, although this platform is more geared for B2C use. 
  • B2B companies generally use this channel to promote the “human” side of the brand, engaging with their audience showing what the company does and their company culture. 

Twitter: 

  • B2B and B2C companies can use this platform as both of their audiences interact actively on this channel. 
  • For B2C companies, this is where they can post easy content to entertain while participating in the conversation with their audience. 
  • For B2B companies, this can be a platform where they post educational content like informative articles. 

LinkedIn:

  • Primarily used by B2B companies, this platform is known to have the largest network for professionals. When using this channel to leverage LinkedIn, your businesses must post educational content that your team is producing. Not only that, explore and use the other features that LinkedIn offers like as showcase pages and industry pages. 

If you are still not sure where to start? We at Netfusion Technology are ready to help you begin your journey.

As Covid-19 settles into our everyday lives, we see more Australian businesses from all industries, just try and make ends meet. Others, however, have emerged victorious as they have adapted new ways of engaging and keeping their audience tuned in to their brand in the digital and social media space. 

But why is it that businesses should embrace the digital marketing space? Here are some reasons why:

  • More and more Australians are becoming aware of the digital and marketing efforts.

With the digital age upon us, anything and everything is now accessible online. As people are confined to their homes with only the internet to pass the time, businesses are taking advantage of this and are using all the marketing efforts that are available online to promote their brands. 

  • Your brand can reach new heights using digital marketing!

Business owners tend to forget that their businesses are also brands they can nurture and develop. The reason why digital marketing is around is simply to push the businesses “why” in pursuing their “what.”

Once businesses realize and recognize that their business is also a brand and select the best-suited channel, you can present your brand in an appealing approach that can attract potential clients that will stay for your brand. 

  • Being agile is basically the new normal, traditional marketing is now less reliable.

Let’s face it, with most people staying confined to their homes traditional marketing has now become a second thought. With the Covid-19 here to stay and no vaccine being found any time soon, businesses need to come up with new ways to spread the word about their products and brand to the public. 

With digital marketing, businesses can now spread the word to people in the comfort of their homes. They can simply develop a page, post regularly about their products which leads them to their website. 

Final takeaways

As Albert Einstein once said “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” 

Digital marketing is scary and being worried that your business will falter is just holding your business from achieving its full potential. The truth is that those businesses who have made the change have seen that is beneficial to their sales and the way they operate. 

If you are not sure where to start and get the word out, we are ready to help you begin the process. Contact us at +61 2 9089 8875 or email us at info@netfusiontechnology.com to get your start. 

 

Your company website is more than just an online version of a company paper brochure. Its design and performance can be seen as a measure of your company’s values, efficiency  and services. A poorly-designed website will affect not only your reputation but can also affect your sales and revenue in the long run. One can say that your customers will judge your site as a reflection of how your business operates.

With the the popularity mobile devices and the exponential growth of online shopping, a fully-functioning optimised website is no longer just an option but a requirement. If you want to generate quality traffic  and to build customer loyalty for your site, avoid the 3 web design mistakes below:

Slow Loading Websites

slow-loading-websites

Users nowadays are generally impatient. A report showed that at least 25% of users ‘bounce’ or exit a site without doing anything if its pages load time exceeds 4 seconds. This lost audience can easily be translated as lost revenue. This is most evident in large ecommerce stores like Amazon where each second can be translated as billions of dollar in loss.  

Check the speed of your homepage and other most visited pages of your site. Any page that loads longer than 3 seconds need to optimised. Use tools like Google PageSpeed to find insights to speed up your website. Consider minimizing image sizes and making codes cleaner. You can also consider asking your host provider different solutions that they may have to improve your site’s load speed.  

 

Poor Mobile Site Experience

Poor Mobile Site Experiences

Nowadays, mobile devices are seemingly extensions of the people’s lives. Whether at work or in everyday lives, people have it with  all the time and everywhere. It is always within an arm’s length away from a person. Google recognized this behavior and updated its algorithm to award mobile-optimised sites with better search rankings in order to incentivize companies to make their sites mobile friendly.

Audit your site by browsing it with different mobile devices. Do different tasks like navigating to different pages, downloading items and signing up for newsletters. Take note of sections that made you pause or areas that did not function properly.

Check your site with Google’s Mobile-Friendly Test. This tool will show you how your site is displayed on different mobile browser sizes and orientations. It will also provide insight on areas of the mobile experience you can improve on.

 

No In-site Search Functionality

Website with no Search bar

Make it a point to provide easy access to your pages. People need information, and they need it quickly. What better way than providing them with an in-site search bar that allows them to input and browse your site’s page quickly. This is particularly important if you own a site that showcases thousands of different products.

Search functionality helps increase your site’s conversion. The data you will get from these searches will also help provide insight on items or pages that are important for them.

Have a search bar installed above the fold of each page of your website. Making sure this functionality is visible will directly affect both your bounce rate and conversion rate.

Summary

Website design can be quite difficult, but it can be beneficial if you know what to prioritize. Keep page load time fast, design for mobile and have a search function for your site. These basic items will keep your site competitive in the digital space.