Most businesses rely on surveys, focus groups, and other forms of research to identify what influences the attitudes and behaviour of customers. However, in an ever-changing consumer market, surveys and focus groups tend to tap into customers’ memories and fleeting impressions, which can be unreliable factors to use in deciding how to get ahead of the competition and serve customers better.
Want to better connect with consumers and more effectively utilise your customer data? Then you need to build a real-time research process for your marketing team to guide you in all your marketing efforts. Real-time data based on the information you collect about your target audience leads to more relevant marketing and, in turn, better marketing and business outcomes.
Real-time research is a unique data collection method that gathers information on a customer’s experience as it is happening. In comparison to agile research or traditional market research methods, real-time research is all about the reality of a customer's experience rather than a customer’s reflection on products and services.
It’s the need for a more accurate understanding of consumer reflections and behaviour that gave way to this approach. Most market research methods are built on statistics, while real-time methods will be driven mostly by data science.
Our accessibility to data has greatly improved since the introduction of the Internet of Things (IoT) and big data analytics. One example is the adoption of smartphones and how it has made it easier for businesses to gather data on a consumer’s purchase habits, location, and even browsing history, on a more consistent, real-time basis. As a result, the benefits of real-time research are numerous:
With real-time market research, you can collect thousands of data points around your brand, industry, competitors, or any chosen topic and punch them into an analytics platform to focus on certain demographics.
Before anything, it’s important to note that having the proper marketing software in place for your business is critical to accessing the benefits of real-time research. Not all marketing technologies are created equal. You should first look at the degree of research you want to dive into and select a marketing platform that can supply you with the tools you need for both data collection and analysis.
If you’re set on using real-time research to direct marketing for your business, connect your preferred marketing platforms to all your interaction points with customers, whether it be SMS, email, or social media.
Lastly, communicate your findings to the marketing team and act on them. Collecting data is one thing – analysis is another. You may choose to visualize insights through graphs and charts to better communicate them to the rest of your team. The key then for effective marketing decisions is for the team to base future activities on the data gathered.
Businesses can use real-time research to strengthen their brand’s reputation, manage crises, and improve customer service. Some of its use cases in marketing are as follows:
Brand events include product launches and customer-facing events where content strategy, pre-approvals, media plans, hashtags, creative, and editorial calendars must be prepared in advance. Following hashtags on Twitter, for example, and jumping in on conversations surrounding them is a form of marketing based on real-time research.
Another relatively small but growing area of real-time research is based on predictive analytics. Amazon has long used predictive data to display recommendations to customers based on browsing and purchase history. This trend will gain momentum as data solutions become more accessible and simpler to implement.
To stay afloat in a rapidly changing market landscape, businesses must explore new digital communication methods that can help market researchers target specific audiences more quickly, gather and analyze data and trends, and iterate more frequently. Enabling your marketing efforts with real-time data can help marketers deeply enrich and inform the dialogue they want to have with customers.
If you’re keen to learn more about real-time research and how you can use it to gain a competitive advantage in your industry, speak to one of our marketing specialists today for a free consultation on starting your digital transformation.
We hope this has been a helpful list of tips for marketing! If you need more advice on enhancing your marketing efforts, drop us a message to speak to a specialist who can guide your first steps.
If you’re a business owner, you should know how much marketing plays a critical role to your success. One of the most popular marketing strategies for online businesses is content marketing. If you haven’t set up content marketing for your business, you might be missing out on a significant pool of audience.
In fact, this is not just applicable to businesses but even to freelancers or any professional looking to build personal branding.
Content marketing is all about creating valuable content that provides solutions to your target audience’s problems. When done correctly, it can help you build authority in your industry, increase exposure for your business, improve customer loyalty, and even generate leads and sales.
Here are five reasons why it’s important to start building a content marketing strategy as well as why you need to produce content consistently to see results.
One of the main goals of content marketing is to help you build authority in your industry. When you become known as an expert in your field, you’ll be able to attract more customers and increase sales.
To achieve this, you need to produce high-quality content on a regular basis. Keeping SEO in mind by incorporating high-performing keywords is a general rule you should follow, but your priority should be in providing content that makes sense. Your content should provide solutions to the problems that your target audience is facing.
When you consistently put out good content and insights, you’ll build reputation as an authority in your industry. Customers will be more likely to trust you and buy from you.
Another benefit of content marketing is that it can help you increase exposure for your business. When you publish valuable content regularly that helps to solve problems for others, your chances of visibility on the internet increases.
This increased exposure can lead to more website visitors, leads, and sales. In order to get the most exposure possible, you’ll also need to make sure that your content is optimized for search engines. Google ranks websites on their search engine result pages (SERPs) against many factors including site speed and content quality. Make sure your website performs well on these two factors to ensure your content doesn’t go to waste.
You should also share content you publish on social media and promote it through other channels such as forums and blogs in similar fields. Creation is only one part of the strategy – allowing it to be discovered by readers who need the information is another.
As mentioned earlier, content marketing can help you generate leads and sales. When you produce high-quality content that provides value to your target audience, they will be more likely to visit your website, subscribe to your email list, or buy from you.
In fact, content marketing is one of the most effective ways to generate leads and sales. And the best part is that it’s a cost-effective way to market your business.
Content marketing can also help you build a strong brand for your business. When you publish valuable content consistently, it will help you create a positive image for your company.
This positive image will make customers more likely to do business with you. In order to create a strong brand, you need to make sure that your content is consistent, useful, and relevant to your target audience.
Finally, content marketing can help you increase website traffic. When you publish valuable content regularly, it will help you attract more visitors to your website.
This increased traffic can result in higher domain authority for your website, more eyeballs to your brand, and ultimately more leads and sales for your business.
To get the most traffic possible, you’ll need to make sure that your content is high-quality and helpful to your target audience. Look at the range of information that your customers need and build content around them.
Consistent content marketing is one of the most important things businesses and professionals can do to grow their brand and increase exposure online.
One of the best ways to start is to set up a website blog so you always have control over it. However, it can also be done via LinkedIn articles or even through Medium for individuals who don’t want to build up a website.
If you’re not already taking advantage of content marketing, it’s time to start. The idea is to be consistent in doing it even if it means once a week. If you need help developing a content strategy and writers to execute, feel free to contact us today to speak to one of our content specialists.
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keywords: social media marketing, social media strategy, social media campaign
One of the most popular trends seen today is marketing done through social media. It enables businesses to increase their brand awareness to new heights by disseminating their information to the individuals who are most interested in the products or services they provide. Because marketing on social networking sites is now possible for free, a growing number of organisations are beginning to integrate social media marketing into their day-to-day operations. This is one reason why so many people are using social networking sites. The concept of "social media marketing" could appear to be difficult, but in reality, it's quite simple. It's as simple as using social media platforms to market your company and brand in a way that's appropriate for the objectives you have set for yourself. The use of social media marketing by businesses is an excellent approach to spread awareness of their brand and generate excitement about the goods or services they offer.
Marketing on social media platforms provides companies with an excellent opportunity to develop meaningful connections with their clientele while also ensuring that these exchanges take place in an environment that is risk-free and private. It is what enables you to connect with your target audience, which is something that cannot be accomplished with the use of email alone. Platforms like Facebook and other social networking sites are crucial because they allow you to create relationships rapidly and exchange valuable content with prospects in real time. This makes these sites important platforms.
However, is there anything more that we should be aware of? In order to assist your company in thriving in the digital realm, we are going to elaborate on the things that you need to know about social media marketing in today's world.
Social media is a powerful marketing tool that can be used to promote your business. It has the potential to reach millions of people and bring in new customers.
A social media marketing strategy is a plan that outlines what you will do on social media and how you will measure success. You need to write it down so you can stay on track and keep up with what's working and what's not.
There are numerous factors to consider when developing an efficient social media strategy. Before initiating a campaign, you should identify your intended audience, the campaign's objectives, and the message you wish to convey. It is also essential to create a plan so you can evaluate the effectiveness of your campaign.
Here are some guidelines for developing a social media marketing strategy that will assist you in achieving your objectives:
Before you can build a successful social media marketing strategy, you must understand what is currently succeeding and why. You should also examine your audience's demographics, interests, and preferred brand interaction methods. This can be accomplished by conducting research on:
-The competition
- What types of content perform well in this space (images vs. videos vs. text)
- How much time people spend on different platforms (Facebook vs. Instagram vs)
Once you've determined what works best for your audience and how they prefer to consume material on each platform, it's time to determine how many followers/engagements/etc. you'd like to acquire over the next year or so. These objectives must be detailed (e.g., 100 new followers per week), measurable (e.g., a 10% increase in post engagement), and attainable.
The next step is to design a strategy outlining how you intend to go about conducting your campaign. What kind of content do you plan to create in the future? What is the frequency of the updates? Which operating systems will it be available for? Before beginning any kind of campaign, you need to give careful consideration to all of these questions.
Doing so will allow you to ensure that the campaign is carried out efficiently and effectively reaches the target audience without wasting time or money on steps or materials that aren't necessary. You have to create the information on your website in a way that will make it interesting to the people you intend to read it. To ensure that people will want to share your material with their loved ones and friends, you need to make sure that the information you provide is both entertaining and pertinent.
Make sure that everyone who contributes to the creation of the content is aware of what they are doing and that they collaborate on aspects such as the time and distribution of the content.
keywords: social media marketing strategy, how to create a social media marketing plan
Social media campaigns are an excellent approach to reach consumers and prospective customers. They can be utilised for marketing, customer service, and numerous other applications. But how can one develop a successful social media campaign?
The social media platforms provide the ideal environment for developing a successful campaign. However, if you aren't sure what you're doing, it might be a complete and utter waste of both your time and your money.
Follow these steps to ensure that your social media campaign is as successful as it possibly can be:
1. Ensure that your marketing initiatives on social media are consistent with everything else that you do in relation to your marketing activities. If they are not, they will not be effective!
2. You shouldn't only make posts about yourself or your product or service; instead, you should interact with other users. In order to keep the conversation continuing, you should both ask and answer their questions.
3.Keep it honest and authentic! Try not to pretend to be someone else or that everything is great if you want to keep your consumers from seeing through you.
keywords: how to create a successful campaign, how to create a successful campaign on facebook
The use of social media has permeated every aspect of modern culture. We employ it in advertising, socialising, and information gathering. It's also been used as a method of handling administrative tasks including customer support, internal communications, and recruitment.
The prevalence of social media in today's culture makes it challenging to keep up with it all. Thankfully, there are a number of resources available that can streamline and simplify everything from planning content to analysing results.
Finding the right social media management tool can be challenging if you're just getting started. We've compiled a list of the best social media management apps out there right now:
Over three million people use Buffer, making it one of the most widely adopted social media management platforms. In addition to allowing you to schedule posts in advance across numerous accounts, they also provide analytics on the performance of each individual post to help you better tailor future updates.
When compared to Buffer, Sprout Social is similar in many ways, but it also includes an analytics package that shows you which posts did well and which did not, so you can make adjustments moving forward. Furthermore, it has customer relationship management (CRM) capabilities to let your team work together more efficiently in managing many social network accounts simultaneously (like an office manager might do).
Hootsuite facilitates the administration of several social media platforms. You may monitor consumer feedback by monitoring many streams at once. You can make posts, check for responses, arrange messages, and look over statistics. Time-saving social media tactics like this are used by companies like Coca-Cola and Sony Music. The app simplifies the process of keeping tabs on several accounts by letting you create a profile for each one. View and interaction counts for your posts are publicly available. This allows you to tailor your content to specific demographics. You may learn from the past successes and failures of your content with Hootsuite's analytics tools.
Different tools will work better for different people, so the best way to figure out which one is right for you is to try them out and see which ones work best for you!
keywords: best tools for managing your accounts, best tools for managing your facebook account
You need to be aware of a number of important things, one of the most important of which is that businesses are spending more money on social media than they did the previous year, not less. The Internet is, in most respects, the most significant technological advance of the preceding half-century. There aren't many people that would argue with what's being said here. Because of this, it should not come as a surprise that almost every industry and organisation has been forced to make significant adjustments to the marketing strategies they employ in this new era of connectivity; even conventional businesses that operate out of brick and mortar locations now have an online presence.
This doesn't surprise me because it's so convenient. Because of social media, it is now possible to communicate with virtually all people instantly, from any location, without exerting any additional effort and at no expense. I have no doubt that the existence of this fact alone has a significant impact on the rise in expenses.
The practise of marketing through social media consists of a wide variety of subfields and only gets more complex with each passing day. You can, however, master the skill of using this marketing channel if you have the appropriate direction and remain persistent. This will allow you to genuinely transform your organisation and the opportunities to grow revenue.
The truth is, while many people believe that digital marketing and sales are two completely different things, the reality is that they share a great deal of similarities. They both require careful targeting to relevant audiences as well as the identification of opportunities with prospects and customers, among other things. They both require an in-depth understanding of what works and what does not when it comes to conversions, as well as the ability to deliver results on a consistent basis.
Digital marketing and sales are like two halves of the same coin in terms of their importance. Actually, they are like two different coins, but they share a lot of characteristics in common as well. Either way, whether it is through email or social media posts, they are both about connecting with people and developing relationships. When it comes to understanding what products customers want and need, they both rely on the same information, which is information about their habits, behaviours, and preferences collected from various sources.
This means that in order to provide customers with the best possible experience, a strong digital sales team must collaborate closely with their digital marketing colleagues.
In a company's overall strategy, digital marketing and digital sales are two important components. If you think of marketing and sales as two sides of the same coin, it may be easier to understand them. Marketing is the "heads," and sales is the "tails."
People are drawn to your product or service because of the marketing efforts you have put in place. Customers are made aware that they have a need or desire, and then you demonstrate to them how your product or service can meet that need or desire This is accomplished through various channels such as advertising, online promotions, social media, content marketing, and others. The goal of marketing is to introduce people who would be interested in purchasing your product or service to that product or service—this is referred to as a "warm" lead in the marketing industry.
A sale is closed when you have convinced a potential customer to purchase what you are offering. This is known as closing a sale in the business world. Sales can take place in person, over the phone, via email (referred to as e-mail outreach), and in other ways as well. The ultimate goal of sales is to convert those warm leads into paying customers by closing the deal.
Customer retention efforts (also known as customer support) are closely related to both digital marketing and digital sales because they are the ways in which you continue to provide value after a sale has been completed.
One might think that, in the age of digital marketing and sales, it is more important than ever to keep the two distinct from one another (or, at least, minimally entwined). However, this is not the case.
Here are some example as to why both are alike.
Digital marketing and sales are both activities that are focused on the process.
The process should be followed by marketers and salespeople in order to identify their ideal customers, understand their needs, create content to demonstrate how they can solve the customer's problems, and finally close the sale.
Sales process is a multi-step approach to turning leads into customers that is defined by the sales process model as a whole. It begins at the top of the funnel with awareness and interest, progresses through consideration and intent, and finally culminates in conversion at the bottom.
In a similar vein, digital marketing is a process that is focused on reaching potential customers through digital channels such as search engines and social media. The steps are as follows: develop a strategic plan, create content, publish content, and measure results; analyse data from results; and optimise processes and procedures.
Both digital marketing and sales are concerned with attracting customers to a product or service as well as keeping them loyal to the brand. Digital marketing is concerned with making a product or service relevant to potential and existing customers by generating interest in the product or service through a variety of content, such as blogs, social media posts, landing pages, and other forms of online communication. Sales interacts more directly with customers, assisting them in identifying the most appropriate product for their needs and then completing the purchase.
In addition, digital marketing and sales are both based on the same goal: completing a transaction. Marketing aims to attract new customers and drive traffic to a company's products or services, whereas sales is responsible for managing that traffic and converting it into revenue. Both departments rely on the same data, but they approach it in a different manner.
When it comes to marketing, data is collected at the top of the funnel, which is the point at which potential customers begin their journey to becoming actual customers. Information from the bottom of the funnel is used to make sales decisions because these leads have progressed into customers and require more sophisticated management.
Marketing makes use of data to create campaigns that draw in traffic and influence buyers' decisions. When leads are generated, sales uses data to nurture them through their purchase journey, with the goal of converting them into actual customers and then managing those customers in a way that increases brand loyalty and encourages repeat business.
When it comes to business, digital marketing and sales are two of the most information- and data-driven tasks you can undertake. Those who are successful in digital marketing and sales understand that data is king: it allows you to get to know your audience, make informed decisions about your campaigns, and track the effectiveness of those campaigns.
If you want to be successful in your digital marketing and sales efforts, you must have a strong understanding of information management and data management. Each must employ both effective processes and the appropriate tools in order to achieve success.
In order to be effective, marketing must collect data from a variety of sources, manage and organise it, analyse it, and use it effectively. Sales is also responsible for data management, but it is more concerned with applying insights gained from that data to help close deals more quickly and effectively.
Even though both marketing and sales are information-intensive professions, the two are fundamentally different in their approaches. Marketing is primarily concerned with the generation of leads through various channels such as social media, content creation, SEO/SEM, email campaigns, online advertisements (both PPC and CPM), events, and so on. Sales is not involved in the creation or management of any of these channels; rather, their responsibility is to close deals with the leads generated by marketing and other departments.
Both digital marketing and sales are inextricably intertwined when creating a digital marketing and sales strategy.
It is the efficient management of data, as well as the ability to interpret valuable insights, that is critical to the success of a digital marketing and sales strategy.
Both digital marketing and sales require meticulous planning before they can be successfully implemented.
In the digital marketing space, this means taking the time to understand your audience, the goals of your company, and the metrics that will be used to determine your level of success. Following a clear understanding of where you are starting from, where you are going, and what success looks like, you can devise a strategy to help you achieve your goals. Then it is just a matter of putting the plan into action!
Sales is similar in that you must first understand what distinguishes your product from the competition before taking any action. What is it about your product that makes it a worthwhile purchase for customers? What difference does it make in people's lives? What are the advantages of using it? The answers to these questions will help you begin developing a strategy for how to present your product in an engaging and interesting manner for prospective customers.
Digital marketing and sales are two of the most important aspects of any business—at least once it is up and running. It is these two functions that are responsible for driving traffic to your website or landing page and convincing them to either purchase something from you or fill out a form (which will enable your sales team to follow up with them).
Both of these areas necessitate extensive planning before they can be implemented. For example, you must determine which platforms are the most effective for disseminating your message, what the most effective messaging is, and how you will keep track of all the data generated by those activities.
Metrics are used in both digital marketing and sales to drive decisions.
When you are in the business of digital marketing, you need to be able to evaluate the effectiveness of your campaign. Reach, unique visitors, and conversion rate are examples of key performance indicators (KPIs). If these are not the right ones for your company, you will need to identify other metrics that indicate effectiveness.
Sales is also metric-driven, but in a different way than other departments. There are sales goals, revenue targets, and benchmarks that can be used to determine whether or not your department is performing well. And, as with digital marketing, it is up to you (or your team) to determine which metrics are most important and to evaluate progress in light of those metrics.
The effectiveness of digital marketing is measured through the use of metrics to ensure that the intended target audience is reached. In order to determine how effective their campaigns are at closing deals with customers, sales can use the same metrics, or additional metrics, as in marketing. Both digital marketing and sales use metrics that are similar to one another, such as website traffic and click-through rates, but they also differ in some important ways. Digital marketing measures the impact of its efforts through the use of unique visitor data, whereas sales measures the lifetime value of a customer to track the effectiveness of marketing campaigns.
Metrics are required for both digital marketing and sales in order to evaluate their effectiveness.
Learn as much as you can about digital marketing and sales, because as technology advances, so do the strategies that marketers and salespeople use to reach their target audiences.
New platforms are being developed, new features are being added, new strategies are being implemented, and new trends are forming.
Continual learning is required for both digital marketing and sales success. Sales representatives must keep abreast of market trends and best practises in their industry, as well as the impact of new products or services on their organization's bottom line, in order to be effective. Similar to this, marketers need to understand how to optimise their campaigns based on the performance metrics that are returned by their analytics tools to be successful.
It is possible that some of these changes will be minor—for example, Twitter now offers the option to save draughts. And some of them may be more significant than others, such as Facebook's new algorithm for displaying posts in your news feed.
However, regardless of the size of the change, remaining at the forefront of it all can mean the difference between reaching your target audience and completely missing out on opportunities altogether.
Our guess is that you are thinking, "Wow, that sounds like a lot of effort." However, this does not have to be the case! Providing you know where to look, you will be able to find a plethora of resources that will keep you up to date on the most recent trends and strategies for marketing and selling in the digital age.
One of the primary reasons why digital marketing and sales have become more similar is that they are both based on data. Both of these disciplines are critical components of the business process, both of which can be measured relatively easily, and both of which deal with customers. It is only logical that they would adopt some of the same procedures as they have done previously.
When you stop to think about it, the parallels between digital marketing and sales are fairly obvious. Both roles rely on web traffic and communication, which means that they have a lot in common in terms of characteristics. They are both forward-thinking, relationship-based professions with a wide range of opportunities for advancement and specialisation. Another thing that digital marketing and sales have in common is that they each have their own set of advantages and disadvantages. However, there is one more thing that these two have in common: the majority of people are terrible at them. The majority of people are hopeless when it comes to digital marketing and sales in one way or another. Unfortunately, this is just the nature of these two fields, which are still in their infancy and are still relatively new to the public. The industry will always have something new to learn and plenty of room to grow in terms of both knowledge and experience. If you get started right away, you have a good chance of becoming a successful marketer or salesperson (or both).
The bottom line is that there are numerous parallels between digital marketing and sales, including the fact that both are cost-effective, both rely on creativity, and both have the potential to be extremely profitable. Apart from having sound strategy in place, you will need excellent analytical skills as well as solid Internet marketing knowledge if you want to be successful in either field.
If you have a website, there is a good chance you have been hearing more and more about managed web hosting services recently. Who or what are they referring to when they say this? It is explained in detail here, along with the reasons for its importance as well as its advantages. And I am being entirely honest when I say that although it is more expensive than shared hosting, it can actually save you money in the long run if you use it appropriately.
In web hosting, managed web hosting is a type of service in which the web host provides the user with a control panel and other tools for maintaining and administering their website (such as updating scripts, backing up data, etc). It also provides greater control over available resources. It is beneficial to understand how other types of web hosting operate in order to better understand managed web hosting.
In addition, it is a type of web hosting that provides a higher level of service than shared hosting services. It is aimed at small businesses and individuals who lack the technical know-how to host their own website or application on their own server or network. The service is typically provided by third-party companies, though some Internet service providers (ISPs) include it as part of their overall package. Managed services providers can provide either shared hosting or dedicated hosting solutions, or they can provide both.
In addition, managed web hosting is a service offered by hosting companies that allows you to outsource a variety of tasks. This means that instead of having to find and install your own host, you can have one that a hosting company has already done for you.
While many small business owners desire and/or require a website, they do not have the necessary time, skills, or resources to effectively manage it. If your business falls into this category, managed web hosting may be an excellent solution for your needs.
Managed web hosting is a type of web hosting service in which the server and its software are managed by a third-party company rather than the customer. The hosting provider is responsible for the hardware, the operating system (OS), and the installation of software, as well as any updates or upgrades that are required. Managed web hosting can be contrasted with self-managed web hosting, in which you are responsible for all of the technical aspects of your website on your own.
In the event that you lack the technical expertise or prefer not to spend your time worrying about system maintenance, managed web hosting is an excellent option for you to consider. The way it works is as follows:
Managed web hosting is a type of hosting in which the service provider leases a server to the client and gives them complete control over that server. Managed web hosting is a type of hosting in which the service provider leases a server to the client and gives them complete control over that server. This can include tasks such as installing new software, troubleshooting technical issues, and performing server maintenance and administration.
It is frequently the most expensive type of web hosting service available. However, it also provides the greatest amount of flexibility. The customer does not need to hire a team of IT professionals to manage their website; instead, they can rely on the support staff provided by the managed web hosting provider to assist them.
Managed web hosting is a type of hosting that provides you with access to an entire team of experts who are responsible for providing support and maintenance for the servers and software that power your website. Website management services monitor your site around the clock, taking care of software updates, server management, security patches, and other maintenance tasks.
Support for content management systems (CMS), email marketing, eCommerce features, and other features are available from some managed web hosting providers as well. Managed web hosting services can assist you in growing your company with the least amount of effort on your part.
Managed web hosting refers to a service in which the web host takes complete control of your website. Maintenance, updates, security, and technical support are all included in this price.
Aside from that, the web host will take care of the server infrastructure — which includes all of the necessary hardware and software — to ensure that your website operates at peak performance at all times. This can even include distributing load across multiple servers to ensure that no single server becomes overburdened with traffic and that there is always a backup server ready to take over in the event that something goes wrong.
You can think of managed hosting in the same way that you would compare renting an apartment or purchasing a house. The benefit of an unmanaged hosting plan is that you are merely renting space from the web host (similar to renting an apartment), but you are responsible for everything else, including everything from setting up your site initially, managing it, and creating backups, to protecting it against hackers and keeping it up to date with the latest security patches and updates. Managed hosting plans, on the other hand, eliminate the need for you to be concerned about any of that because everything is taken care of for you (think: buying a house).
In this article, we have covered the fundamentals of managed web hosting as well as the role it can play in your company's operations. The fact is that managed web hosting is here to stay and has become a critical component of business continuity strategies, regardless of whether or not you decide to go ahead with it. Check that your website is safe and secure in a hosted environment with support if you do your work on the internet. In today's world, there are no longer any justifications for not having this covered.
Managing your own shared hosting account is the simple solution for even the most demanding webmasters because it is more than just a hosting plan; it is a complete package of tools and services that will allow you to set up and manage your web portal with ease. Managed shared hosting accounts are available from several providers.
Many people are unfamiliar with the term "managed hosting," but there are an increasing number of web hosting services that are labelled as "managed" that are emerging. This can cause some confusion among those who are unfamiliar with the term "managed hosting," as well as the distinction between regular hosting and managed hosting—but it is actually a fairly straightforward distinction to make.
So, do you think you would be interested in managed web hosting?
You can email us at digital@netfusiontechnology.com for more insights and wisdom on managed web hosting, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.
Ads on Google and Facebook have generated a lot of buzzes recently.
The debate over whether Facebook ads are superior to Google ads is perpetually raging in the background. Some days Google ads are used, and other days Facebook ads are used. Which, on the other hand, do you prefer? Is it worthwhile to try to combine the two jobs despite the fact that they are so dissimilar? What is the exact cost of these items? What kind of profits do they make?
They are both excellent marketing strategies for a wide range of businesses and entrepreneurs. Google ads and Facebook ads are similar in that they both exist to generate conversions for advertisers. However, they differ in a variety of ways, including the number of advertising options available to advertisers, the ability to track data in real-time, and the level of transparency with users.
Consequently, how can you encourage people to click on your advertisements and drive traffic to your website? Which is more effective: Google ads or Facebook ads? As surprising as it may seem, the answer is not always black and white. In this article, we will go over the advantages and disadvantages of both platforms, as well as how and where to get traffic from, so that you can make the best decision for your company or business.
Because Google ads and Facebook ads are so different from one another, it is difficult to say which is "better."
Both Google and Facebook provide advertising methods that are highly targeted. However, whereas Google is the go-to search engine for just about any type of information you require, Facebook is a social network that is used by more than one billion people every day, according to statistics. It is a much more intimate environment than the rest of the Internet.
Facebook ads allow you to target users based on factors such as their interests and demographics, as well as information they have shared with friends or made public online, among other things. You can display your advertisement to friends of current customers, as well as to users who have recently visited your website or mobile application.
When you use Google AdWords, you can create a text-based ad that will be displayed in the search results for specific keywords or keyphrases that you specify. Aside from that, you can create display advertisements that will appear on relevant websites within the Google Display Network (GDN).
The amount of data available on each individual user through their profiles may make Facebook an excellent choice if you are trying to reach a very specific audience. It is possible that Google will be a better option if you are not sure who exactly would make up your audience because you can target based on keywords that people are already searching for.
These two juggernauts appear to be nearly identical, but they are not! Even though both can be beneficial to your company, depending on what you are trying to accomplish, there are some significant differences that should be considered.
For starters, Facebook advertisements are less expensive than Google advertisements. With Facebook, you can get significantly more value for your money.
But, on the other hand, Google is the most widely used search engine on the planet. Those looking for something specific and wanting quick results will turn to the internet for assistance. Users of Facebook, on the other hand, are more likely to spend a significant amount of time perusing their news feed, which means they are more likely to see an advertisement that catches their attention and click on it.
In the short term, Google ads are a great way to get people to click on your website—but they are not always the best way to get people to engage with your brand over time.
Facebook ads, on the other hand, are designed to encourage participation and interaction. You can target specific products to specific age groups and genders with targeted advertising. Furthermore, you can hold contests and giveaways within Facebook itself.
Another way of looking at it is as follows:
If you are looking to drive traffic to your website, Facebook easily outperforms Google in terms of effectiveness. However, if you are looking to increase conversions, Google is by far the best option.
You can start using Facebook's advertising platform for as little as $1 per day to get your feet wet. Besides that, there are some excellent free tools for posting and optimising your advertisements.
As a pay-per-click (PPC) platform, Google is more targeted toward people who have already expressed an interest in what you are selling. As a result, you will only pay for the clicks you receive on your ad when someone clicks on it.
By using demographic and interest targeting in Facebook ads, it is easier to find potential customers who are a good fit for your product. If your ad is performing well, you can see the results right away thanks to Facebook's real-time tracking capabilities.
Google ads, on the other hand, are more likely to appear at the top of search results than Facebook ads. As a result, you may be able to get a better deal on a Google ad than you would on a Facebook ad because there are fewer people using Google ads.
Digital advertising giants Google and Facebook are two of the most well-known names in the industry. Both have made significant strides in terms of increasing their advertising power as more businesses and individuals turn to social media to build brand awareness, make referrals, and expand their audience reach.
When it comes to marketing, advertisements are extremely important. Some, however, believe that Facebook is a superior platform for accomplishing this goal. Clearly, both Google and Facebook provide excellent opportunities for designers to promote their own work as well as other products and services – perhaps even more so than other social media platforms such as Twitter and Instagram. So, how does one determine which platform is more appropriate for which application?
When it comes to reaching your target audience, Facebook ads and Google Ads may perform better than one another. Investigate your demographics and personal habits to determine which one is the most effective for you!
Every day, millions of internet users use voice search instead of typing to get things done. Create a user-friendly experience that will lead to conversions, sales, and ultimately revenue by optimising your website for voice search. Before you can begin to prepare your company for this exciting new trend, you must first understand why people are turning to voice search and how you can capitalise on this unexpected development.
Yes, it appears to be taking over. The fact that this is becoming more commonplace rather than an isolated occurrence is not a new development. We are rapidly moving toward smart speakers,' which are capable of comprehending what we ask them to look up for us. For search engine optimization professionals, this means optimising websites for voice search. It is important to design website structures that not only allow content to be easily navigated by voice search engines but also provide a user experience that allows users to easily find what they are looking for in as few steps as possible.
If you are looking for ways to improve your company's performance, you have probably realized that voice search is becoming increasingly popular. The importance of being visible when a customer searches for something using "OK Google" or "Hey Siri" is greater now than it has ever been. It will have a significant impact on the way you market your company. For this purpose, here are some tips on how to optimise your company for Voice Search Optimization.
Using a mobile device to browse the web has become so commonplace that it is easy to forget that it was not always this convenient. In fact, only a decade or so ago, the concept of browsing the internet on a mobile phone was little more than a pipe dream for most people. It is hard to imagine anyone wanting to do any type of serious or professional work from their cell phone.
Everything, however, has changed in recent years. Websites and apps that are optimised for mobile devices are not only necessary for businesses, but they have also become an unavoidable part of everyday life.
As you are probably aware, search engine optimization (SEO) used to be a fairly straightforward process: write content, obtain links, and achieve a high ranking on Google. Today, Google has evolved into a voice-driven search engine, with conversational search queries that throw out everything you know about search engine optimization (SEO). You will need to rethink your overall strategy. In order for your website to grow, it is critical that it is optimised for mobile devices. This increases your overall visibility and reach across all devices. Without a website that is optimised for mobile devices, your company could be losing out on up to half of its potential customers.
User expectations are that their smartphones and other similar devices will be able to carry out virtually all online tasks by 2022 and beyond, so ignoring this trend would be a grave error in judgement. This is especially true if you are in any way involved with the operation of a website. As we will discuss in this session, optimising your website for mobile devices is critical for SEO, voice search optimization, and even overall usability of your website..
When someone asks a question that includes a who, what, when, where, why, or how adverb, they are seeking immediate responses. And that can be challenging to address on a website or blog—even more so when you are attempting to educate your customers.
Search engines are becoming increasingly adept at deciphering long-tail queries and returning search results that directly address the searcher's concerns. However, when it comes to responding to the initial questions that begin with "who, what, where, when, why, and how," succinct responses are preferable.
To make your website more accessible to visitors who use voice to ask questions, you should begin each question on your FAQ page with one of these adverbs.
It is critical that you complete the information on your Google My Business listing as completely as possible.
Check out these tips to make sure your Google listing is as complete as possible, so you are more likely to be found by people searching on Google:
It is the information contained in your Google My Business listing that is used by Google when searching for a business in order to determine whether or not your business is a good match for potential customers. The more accurate this information is, the greater your chances are of appearing in search results for that keyword.
In addition to assisting you in appearing higher in search results, completing this information allows you to gain a better understanding of how customers think about and search for your company. You can make changes to your Google My Business listing at any time by selecting "More" from the drop-down menu on the left side of the dashboard.
While voice recognition software has been around for some time, it is becoming more prevalent. People are beginning to use it for mundane tasks such as turning on lights with a voice command or asking Alexa to look up a recipe for them. While this is extremely convenient, there is one thing you must remember when optimising your website for voice search: the keywords must be simple.
With voice search becoming a more prevalent way for people to access the internet, it is critical to optimise your content for it. To find what you are looking for, voice search makes use of keywords. This means that if you want your content to rank in a particular area, you must use relevant keywords.
When optimising your website for voice recognition search, it is critical to keep the keywords short and simple. This is because when people speak to their smartphone or Alexa, they are not elaborating. The software will not recognise something that is excessively complex. As a result, the simpler you can make your website while still maintaining effective SEO, the better!
Additionally, the more complex your keyword phrase is, the more difficult it will be for voice recognition software to understand what you want. For instance, "How much does a polar bear weigh?" is a straightforward question that most voice recognition software will likely recognise. On the other hand, the query "How much do polar bears weigh?" may not appear in a search because it is insufficiently specific—the software may be unable to discern that you mean "polar bear" rather than "polar bar."
As a result, if you want your keywords to be optimised for voice recognition software such as Alexa or Google Home, it is critical to keep them simple.
It is easy to overlook the growing proportion of location-based mobile and voice searches. Many businesses do this, which is unfortunate because they are passing up a significant opportunity to optimise for more local search results.
Here's what you should know: A large portion of mobile and voice searches are location-based queries about location, hours of operation, and so on. That is, optimising for these types of queries will benefit your company's local search results.
The first step in optimising for these queries is determining your focus. Do you want to target specific locations? What are the operating hours? Both? If you have decided on a focus, the next step is to create useful and unique content that answers these questions in an understandable manner, using the Voice Search Optimization technique described below.
When you create content centred on one or both of these topics, your company will have a better chance of appearing in local search results.
If Voice Search Optimization is the way in which consumers will search for what they want in the future, it is in your best interest to ensure that your company is ready. The fact remains that voice search optimization is an extremely beneficial form of SEO strategy, and it will only continue to gain in popularity as time goes on. As the shift from text searches to voice searches becomes more common, you can bet that those who make investments in this field for the benefit of their companies will be the ones who reap the greatest rewards in the long run. To be sure, it is been around for quite some time, but there is still a lot we do not understand about Voice Search Optimization. Nonetheless, because of the potentially massive implications of this technology and how it can shape consumer behaviour, getting a jump on the competition could be extremely beneficial.
After learning about the various methods available, you will be better prepared to harness the power of Voice Search Optimization. Once you have optimised your website and business, you will be able to stay one step ahead of your competitors and reap the benefits that come with being ahead of the game.
You can email us at digital@netfusiontechnology.com for more insights and wisdom on voice search optimization, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.
Phishing scams are fundamentally identical to the con in which an unscrupulous individual deceives someone into handing over their wallet by posing as a trusted friend. Businesses are the target of phishing scams, just as concealed-weapons laws are the target of law-abiding citizens. Phishing scams are predicated on the premise that people will do things out of fear and greed that they would not do out of reason.
Fraudsters have developed new methods for duping users into providing personal information, including 'phishing' emails and websites that appear to be legitimate but actually collect sensitive information. Phishing is a type of online fraud in which criminals send email messages designed to trick victims into disclosing personal or financial information.
Phishing scams are a risk for any internet user, but the risks are multiplied for some of us due to our business and industry. If your company is in a position where a phishing attack could put it out of business, we must take proactive measures to protect and educate ourselves. Indeed, we should view phishing attacks as crimes against our own companies and individuals.
Regrettably, they come in a variety of forms and can easily attack you if you are unaware.
To avoid phishing scams, we must first understand how they work. The following are the five most prevalent types of phishing scams.
This is the most frequently encountered. Fraudsters create emails that appear to be from legitimate businesses in order to obtain all of your personal information. Sending a generic greeting is one way to identify these bogus emails. Additionally, you can see spelling and grammatical errors in the content. However, the best way to check for suspicious activity is to examine the email address from which it originated. If something appears fishy, it is most likely a phishing scam.
This type of phishing is significantly more personalised, making it more difficult for people to identify it as a scam. Due to the fact that spear-phishing emails are directed at a specific individual, business, or organisation, they are occasionally referred to as social engineering. These con artists will send emails that appear to originate from legitimate sources and are unique to each individual.
This variant elevates phishing to a new level. These scam artists will send you an email that is an exact replica of the one you received. However, this time, it contains an extremely unsafe link that has been replaced with the one from the original email. Typically, the link contains a dangerous attachment or directs you to a threatening website.
This time, these fraudsters attack on the BIG ONES, hence the whale. When attacking these high profile executives, they do a lot of research in order to gain access to important data or go for cash
If you think regular pop-ups are annoying, think again. Scammers now make use of these pop-ups to create ads with warnings about their computers about getting viruses and the only way to get rid of it is through installing a software.
Because of the proliferation of phishing scams, it is essential to understand how to protect your personal information. Even though clicking on random links in unsolicited e-mails is not uncommon, those leading to malicious websites are virtually indistinguishable from those leading to legitimate websites. Nowadays, email addresses and domain names can be easily forged, and identity theft is a problem that is all too common. By taking the necessary precautions, you can keep your data and devices safe.
It is just common sense. I suspect that is what it all boils down to, but we do not always pay attention to what others are saying. The most effective method of avoiding scams is to avoid being drawn in by the content of the email. Phishing scammers will frequently attempt to elicit emotional responses (such as surprise or annoyance) before requesting information or money. Again, use your common sense and refrain from responding to the email or clicking on the suspicious button.
In order to avoid falling victim to any type of phishing scam, we must not only recognise them but also be on the lookout for them. With these suggestions, you will learn what to look for and how to stay safe from e-mail attacks. Never assume that the only way a phishing scam can infiltrate your system is through e-mail. It is always possible that they will spread through social media or other channels as well as word of mouth. Maintain a keen awareness of your surroundings so that you can spot a scam before it becomes a serious problem for yourself.
To conclude, here are some pointers on how to avoid falling prey to phishing scams.
There are always new scams, and new definitions are constantly being added to keep up with them. User should use anti-spyware and firewall settings, and keep their programmes up to date on a regular basis to protect themselves from phishing attacks. Antivirus software includes special signatures in addition to safeguarding against known technical workarounds and loopholes. All you have to do is make sure that your software is always up to date.
Make a habit of changing your passwords on a regular basis. To safeguard yourself against bank phishing and credit card phishing scams, you should conduct regular personal reviews of your bank and credit card statements. It is a good idea to keep an eye on each of your online accounts on a regular basis, regardless of whether you are required to. Not monitoring your online account for an extended period of time increases the likelihood that someone will exploit your absence and have a field day with your information.
By making purchases on this type of website, criminals will be able to obtain the credit card information of those who visit it. As long as you are on a secure website, you should not encounter any difficulties. If you receive a warning that a website may contain malicious files, you should avoid visiting it. Downloading files from phishing emails or suspicious websites is not recommended. In some cases, search engines may even direct users to a phishing site that advertises low-cost products to make a profit.
Key Take-Away
We hope that this article has assisted you in better understanding the various types of phishing scams and has provided you with some suggestions for how to avoid falling victim to these types of scams. In this day and age, data hackers are becoming increasingly sophisticated in their ability to make phishing scams appear even more legitimate, and they deserve to put forth a little extra effort into being cautious. It is not necessary to be concerned if you have fallen victim to one of these phishing scam techniques. Fortunately, you can always undo the damage by going directly to the website that we have recommended here or by simply re-launching your browser.
To summarise, maintaining vigilance and discretion is essential in order to avoid falling victim to phishing scams. While people have grown accustomed to receiving spam, phishing scams are becoming increasingly sophisticated, appearing to be extremely legitimate and targeting specific niche markets. Educating yourself on how to spot these scams will not only keep you from falling prey to them, but it will also assist you in convincing others of the dangers of falling prey to these scams – both now and in the future as well.
Digital transformation is more important than ever in industries today, from small to large businesses. The more digital you are and the faster your business can adapt to new technologies, the more relevant and competitive you will be.
However, many business leaders are unaware of what digital transformation entails. Is this just a fancy way of saying "move everything to the cloud" or something else entirely? Is there a specific process we must follow, or do we need to create new positions and then hire a consulting service to assist us in developing a customised framework for digital transformation?
In today's blog, we hope to provide clarity for anyone who reads this blog by answering some of the most frequently asked questions about digital transformation. So, if you're interested in learning more about digital transformation, keep reading.
In layman's terms, a breakdown of digital transformation.
One point that must be made clear to businesses is that digital transformation is not a one-size-fits-all solution. It can be difficult to pinpoint an exact definition because your digital transformation will look different compared to another company in a different industry, depending on the industry and the service they provide. However, for the purposes of definition, we could say that digital transformation is when digital technology is used in all parts of a business, changing how businesses work and how customers get value from them.
Going beyond the definition, there are times when a cultural shift within the organisation is required in order for them to constantly continue to grow, challenge, and experiment with the status quo, sometimes while being comfortable with failures along the way. For older companies, there may be times when they must abandon long-standing business processes that have become ingrained in their DNA.
A problem statement should always be the starting point for any digital transformation project.
When it comes to digital transformation, the first question you and your company should ask is, "Why?" The why is important because it defines and directs where your digital transformation can begin and what framework to employ. Examples of "why" include wanting to improve your customer experience, reducing friction, increasing productivity, or simply increasing profitability. If this is what you and your company want, it could be about taking your business to the next level by using and allowing your company to use digital technologies that weren't around many years ago.
As the owner of your company, you should be fully aware of how the world is changing and understand what the phrase "digital transformation" means in your company and its culture—whether you work in finance, agriculture, pharmaceuticals, or retail.
But why is digital transformation important?
Many businesses that have been in operation for many years have opted for digital transformation in today's digital and modern world. There could be several reasons for this, the most likely being: "If you don't, you won't survive."
Even after the recent pandemic that has been going on for a long time, a company's ability to quickly change their business chains, deal with all market pressure, and quickly adapt to changing customer expectations is very important.
Predictions of long-term changes in consumer behaviour from actual to digital as a result of the pandemic are coming true, as digital has been accelerating in almost all categories and industries. Streaming, online fitness, and food continue to be the most significant changes. On the B2B side, even though remote selling has slowed as businesses reopen, it continues to work as consumers have discovered the convenience in recent years.
Enhancing the customer experience has become a major goal – and thus a major component – of digital transformation. Client satisfaction will always be the most important factor in how well a business does.
How can I calculate the return on investment in digital transformation for my company?
To demonstrate the success of your company's digital transformation efforts, you must quantify the return on investment. That is easier said than done, however, because your digital transformation may affect multiple functions, departments, and even how your company interacts with its customers and employees.
Though it is difficult, quantifying its success is critical to its continued investment. This is because simply introducing and implementing technology isn't enough; KPIs (key performance indicators) must be established to allow you to track its effectiveness.
When assessing how well your digital transformation investments are performing, it is always best to take a holistic approach rather than a project-by-project basis. This is important to remember so that the failure of one project does not undermine all of your and your company's efforts toward digital transformation. When done this way, it also makes you more willing to take on more risks as you move forward on your digital transformation journey.
Other best practises for digital transformation should be considered as well. Among them are:
- Prioritize initial metrics.
- Develop metrics for experiments that you want to conduct in order to learn and adjust within your company.
- Finally, align your digital transformation with business outcomes: this could range from operational impact to cost impact to strategic impact.
Great! So, how can my company and I get started on the path to digital transformation?
Don't worry if all of this makes you feel hopelessly behind. Digital transformation is a huge undertaking, especially for larger, more established companies. When done correctly, it will result in a business that is more responsive to customer demands and more resilient in the fast-paced digital future.
You can email us at digital@netfusiontechnology.com for more insights and wisdom on digital transformation, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.
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Con M | Digital Marketing Manager
Net Fusion Technology | Masters of Marketing Communications |
Paid per click (PPC), commonly referred to as cost per click (CPC), is a form of online advertising. It's similar to digital advertising in that you only pay when someone clicks on your ad. Google Ads, Microsoft Advertising, and Amazon Advertising are all examples of pay-per-click advertising. Paid-per-click advertising has recently been adopted by social media giants including Instagram, SnapChat, and Facebook, among others.
How does it all go down, exactly?
Your company's ad will be seen by internet surfers searching for information. They'll be taken to your linked web page whenever they click on the advertisement. The term "pay per click" comes from the fact that you are only charged when a user clicks on your ad. Pay per click advertising differs from traditional forms of advertising in that you only pay when people click on your ad.
Pay-per-click (PPC) software
Google Ads, Amazon Advertising, and Semush are all options for pay-per-click advertising. Because of Google's 92 percent market dominance of the search engine business, Google AdWords is the most commonly used tool for pay-per-click advertising. Amazon advertising permits the display of pay-per-click type ads on their website/mobile application to their 300 million active visitors. Semush is best suited for firms who currently have a considerable PPC and SEO budget.
What are the perks?
Because you only pay for the ad based on the number of times it is clicked, you can control your budget using pay-per-click advertising. Because of the segmentation options available with PPC, you can be confident that your adverts will be seen by the intended population. To verify that your target audience is getting your adverts, you may monitor the analytics of the ad and see how many times it has been clicked and by whom.
Paid per click advertising is an excellent digital marketing strategy that has several advantages. If done correctly, PPC may yield excellent results in a relatively short period of time, and our professionals at Net Fusion Technology can assist you in developing a pay-per-click strategy that is tailored to your company's needs.
