Running a campaign on Facebook has been a proven way to rapidly increase traffic to a site and convert more customers online. With Facebook being one of the world’s top social media channels, its user base of millions allows you to cast a wide net and target a diverse set of audiences anytime.
However, if you’re a marketer who has explored working with Facebook to achieve your business goals, you’re likely to be aware of how much time and money it takes to advertise on the platform, especially in highly competitive markets.
It seems difficult, but it is possible to get ahead of your competitors – even with a minimal budget! The key is to go the extra mile in setting up processes and organizing your campaigns. Read on for three (3) rules you can follow when setting up a Facebook Ads campaign, so you can win more with less.
Small to medium businesses often find themselves in a creek without a paddle when they try to do a Facebook Ads campaign that has no proper bidding strategy and budgeting plan. And oftentimes, they might not even know they're making huge mistakes. This usually happens when companies decide to DIY instead of hiring an expert. Facebook Ads can be very effective, but only if used correctly.
It’s impossible to manage what you don’t measure. Hence, our first tip is to identify your campaign goals before anything else, so you know you’re spending your money right.
An advertiser’s goals can be any of the following, but we recommend sticking to one, as focus is one of the factors that can help maximize a limited advertising budget.
• Brand awareness: Get more visitors on your website or Facebook page;
• Collecting leads: Acquire information on targeted customers;
• Increasing sales: Get your audience to make purchases on your site for things such as products, paid subscriptions, digital assets, etc.
How fast you burn your budget will be largely dependent on the goal you choose. How well you spend it is up to your processes.
To illustrate, a brand awareness campaign could benefit a business running a seasonal promotion targeted to a large audience. This might work best only for businesses who have developed a strong brand and have made loyal customers. The only goal is to get the word out there.
For those who want to do their own campaign without professional help, you’re in luck. Facebook has a tool called Optimised CPM that basically helps you get the most bang out of your budget. They’ve created this tool because they know that explaining the finer points on budgeting, audience targeting, CPC (Cost Per Click), and CPM (Cost Per Impression) can be like explaining scientific facts to a climate change denier – nigh impossible. But just a caveat: big campaigns should not be done without the guidance of a professional. Optimised CPM can only do so much.
There are only a few campaigns that link their Facebook ads directly to their site without a landing page. And there’s a good reason why. Landing pages are vital for user education, thus creating a higher conversion rate.
If your audience clicks on your ad and gets to your page without knowing exactly what to do, they won’t sign up, buy your stuff, or whatever it is you need them to do. It’s just common sense. Also, landing pages can be the best tool to capture data that would help your campaign be better.
One thing to remember, however, is to prioritize essential information on landing pages you create. When we crowd information into a single page, we forgo readability and risk overwhelming a potential customer with too much information.
Remember to highlight only the information your prospects need at the top of your landing page and leave further details that can help them decide in the lower part. This way, you’re giving them enough information to reassure them they’ve come to the right place without bombarding them with too many things at once.
Of course, this same rule applies even to traditional marketing. But with Facebook Ads, you have access to a very powerful tool called Audience Insights. With this tool, you can find out so much about the demographics you are targeting even before you blow your budget on your first ads set.
Instead of fumbling around unknown territory, you can now find out what your market is like through data taken from your page’s current audience. This will also help you create several targeted ads for different demographics or sets of audiences. You will also be able to further optimise (using test ads) in the future, making your campaign even more powerful.
Facebook is a great avenue for growing your customer base, being packed with powerful tools that can help you get to specific demographics and make engaging ads.
By implementing best practices in crafting your campaigns, you can run low-budget campaigns that drive big results. Speak to one of our specialists today if you’re in the market for marketers with strong experience in building effective Facebook Ads campaigns.
Ads on Google and Facebook have generated a lot of buzzes recently.
The debate over whether Facebook ads are superior to Google ads is perpetually raging in the background. Some days Google ads are used, and other days Facebook ads are used. Which, on the other hand, do you prefer? Is it worthwhile to try to combine the two jobs despite the fact that they are so dissimilar? What is the exact cost of these items? What kind of profits do they make?
They are both excellent marketing strategies for a wide range of businesses and entrepreneurs. Google ads and Facebook ads are similar in that they both exist to generate conversions for advertisers. However, they differ in a variety of ways, including the number of advertising options available to advertisers, the ability to track data in real-time, and the level of transparency with users.
Consequently, how can you encourage people to click on your advertisements and drive traffic to your website? Which is more effective: Google ads or Facebook ads? As surprising as it may seem, the answer is not always black and white. In this article, we will go over the advantages and disadvantages of both platforms, as well as how and where to get traffic from, so that you can make the best decision for your company or business.
Because Google ads and Facebook ads are so different from one another, it is difficult to say which is "better."
Both Google and Facebook provide advertising methods that are highly targeted. However, whereas Google is the go-to search engine for just about any type of information you require, Facebook is a social network that is used by more than one billion people every day, according to statistics. It is a much more intimate environment than the rest of the Internet.
Facebook ads allow you to target users based on factors such as their interests and demographics, as well as information they have shared with friends or made public online, among other things. You can display your advertisement to friends of current customers, as well as to users who have recently visited your website or mobile application.
When you use Google AdWords, you can create a text-based ad that will be displayed in the search results for specific keywords or keyphrases that you specify. Aside from that, you can create display advertisements that will appear on relevant websites within the Google Display Network (GDN).
The amount of data available on each individual user through their profiles may make Facebook an excellent choice if you are trying to reach a very specific audience. It is possible that Google will be a better option if you are not sure who exactly would make up your audience because you can target based on keywords that people are already searching for.
These two juggernauts appear to be nearly identical, but they are not! Even though both can be beneficial to your company, depending on what you are trying to accomplish, there are some significant differences that should be considered.
For starters, Facebook advertisements are less expensive than Google advertisements. With Facebook, you can get significantly more value for your money.
But, on the other hand, Google is the most widely used search engine on the planet. Those looking for something specific and wanting quick results will turn to the internet for assistance. Users of Facebook, on the other hand, are more likely to spend a significant amount of time perusing their news feed, which means they are more likely to see an advertisement that catches their attention and click on it.
In the short term, Google ads are a great way to get people to click on your website—but they are not always the best way to get people to engage with your brand over time.
Facebook ads, on the other hand, are designed to encourage participation and interaction. You can target specific products to specific age groups and genders with targeted advertising. Furthermore, you can hold contests and giveaways within Facebook itself.
Another way of looking at it is as follows:
If you are looking to drive traffic to your website, Facebook easily outperforms Google in terms of effectiveness. However, if you are looking to increase conversions, Google is by far the best option.
You can start using Facebook's advertising platform for as little as $1 per day to get your feet wet. Besides that, there are some excellent free tools for posting and optimising your advertisements.
As a pay-per-click (PPC) platform, Google is more targeted toward people who have already expressed an interest in what you are selling. As a result, you will only pay for the clicks you receive on your ad when someone clicks on it.
By using demographic and interest targeting in Facebook ads, it is easier to find potential customers who are a good fit for your product. If your ad is performing well, you can see the results right away thanks to Facebook's real-time tracking capabilities.
Google ads, on the other hand, are more likely to appear at the top of search results than Facebook ads. As a result, you may be able to get a better deal on a Google ad than you would on a Facebook ad because there are fewer people using Google ads.
Digital advertising giants Google and Facebook are two of the most well-known names in the industry. Both have made significant strides in terms of increasing their advertising power as more businesses and individuals turn to social media to build brand awareness, make referrals, and expand their audience reach.
When it comes to marketing, advertisements are extremely important. Some, however, believe that Facebook is a superior platform for accomplishing this goal. Clearly, both Google and Facebook provide excellent opportunities for designers to promote their own work as well as other products and services – perhaps even more so than other social media platforms such as Twitter and Instagram. So, how does one determine which platform is more appropriate for which application?
When it comes to reaching your target audience, Facebook ads and Google Ads may perform better than one another. Investigate your demographics and personal habits to determine which one is the most effective for you!