Know what social media platforms to use if you are B2C, B2B or both

Conversion Rate Optimization, a strategy that allows you to lower your customer acquisition costs by gaining additional value from the traffic already visiting your website. Despite this, several businesses are reluctant to commit sufficient time and energy to devise effective...

Videos have become a popular form of social media content over the past years. Everyone’s posting them. Roll your eyes if you wish, but there’s a reason why videos on social media have become a trend and your competitors have...

Congratulations! If you are reading this your business probably has a social media presence and doing advertising on the channels as well. The only problem is that you are probably confused with how to measure your success or "return of...