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Beginner’s Guide to Instagram Content & Marketing

Posted June 1, 2022

Beginner’s Guide to Instagram Content & Marketing

It is essential for a person who owns a business to remain current on the most latest developments in the field of marketing. And one of the social media channels that is currently gaining the greatest traction is Instagram. Connecting with your customers and sharing material that will pique their interest on this social media platform is a fantastic approach to achieve these goals. In this introductory tutorial, we'll show you how to generate and promote content on Instagram that will contribute to the expansion of your company.

In addition to that, we will share with you some pointers on how to expand your audience and make the most of this effective marketing tool. By the end of this guide, you'll be ready to start using Instagram to grow your business!

 

1. Creating a Content Strategy

Content strategy is critical for every social media site, but it is of particular importance on Instagram because of its visual nature. In order to succeed on Instagram, your material needs to be well-targeted and meticulously managed, as there are more than a billion active users. Setting goals is the first step in developing an Instagram content strategy. Using Instagram, what are you hoping to accomplish in the long run? You may begin to generate material that is in line with your objectives as soon as you have a firm grasp of them. When developing your content strategy, keep your target audience in mind as well. What is the target audience for your Instagram profile? Do you know what kind of content they're interested in? Make sure to keep these questions in mind when you're creating and posting material to your Instagram account. You can ensure that your Instagram account reaches its maximum potential by developing a well-thought-out content strategy.

 

Setting Objectives

Setting objectives for your Instagram account is one of the most important things you can do to ensure the success of your content strategy. If you don't have any specific goals in mind, it might be challenging to gauge your progress and figure out whether or not your hard work is paying off. When it comes to establishing goals, it is essential to be as explicit as is humanly possible. For instance, rather than merely stating that you want to grow the number of people who follow you, you could instead make it your mission to attract 100 new followers every single month. When you have determined your goals, you can go on to developing a content strategy that will help you achieve those objectives. This plan may include the number of times you post, the hashtags you use, and other elements. You can assure the success of your Instagram account by taking the time to plan out your goals and create a content strategy that is both efficient and effective.

 

2. Consider your audience

It is essential to take into consideration your followers when you work on the content plan for your Instagram account. When it comes to maximising the potential of your Instagram account, content strategy is essential. If you take the time to identify your ideal customers, you'll be able to create content that not only appeals to them but also contributes to the accomplishment of your professional objectives.

For instance, if you run a clothing store aimed at millennials, you should prioritise the production of posts that are both aesthetically pleasing and bring attention to the most recent fashion trends. If, on the other hand, you are a B2B company whose customers are corporate decision-makers, you should place your primary emphasis on writing educational blogs that demonstrate your mastery of your field. You can design a successful Instagram strategy that assists you in achieving the outcomes you desire by first gaining a knowledge of your audience and then adapting the content you post to reflect that understanding.

 

3. Develop a content plan

Content is everything on Instagram. That is why it is critical to have a content strategy in place before you begin posting. This will assist you in staying organised and ensuring that your content is on target.

Creating a content plan for your Instagram account is an excellent approach to guarantee that your content is consistent with your overall marketing objectives. Consider what type of material you want to publish, how frequently you want to post, and what you want each article to accomplish when developing your content strategy. It can be beneficial to develop content pillars, or themes, to act as the cornerstone for your content strategy. If you sell health and wellness items, for example, your content pillars may be healthy recipes, lifestyle suggestions, or interviews with experts in the sector. After you've created your content pillars, brainstorm particular content ideas for each one. Then, plan when and how you will distribute this content. You can ensure that your Instagram account is purposeful and engaging by taking the time to create a content plan.

 

4. Know when to post

It is essential to be aware of the optimal posting times on Instagram if you want to get the most out of your account. When it comes to social media, timing is everything, and this maxim holds especially true for a visual network such as Instagram. When is the greatest time to post on Instagram? That answer is going to change depending on a variety of things, including the type of content you share and the audience you have. However, there are certain general recommendations that you can adhere to in order to make sure that you are reaching the greatest number of people possible. When individuals are more likely to be actively looking through their feeds during the day, which is during the day, the optimal time to post on Instagram is during the day. You should also avoid conducting business around big holidays and on weekends, as consumers are less likely to be online during these times. You may increase the likelihood that as many people as possible will view your articles by laying out your material in advance and paying attention to the time of when they are published.

 

5. Leverage user-generated content

The success of your business on Instagram depends on the quality of your content. Your content strategy can benefit from the power of user-generated content (UGC). In the context of user-generated content (UGC), this refers to content developed and shared by individuals rather than organisations or corporations. Photos, videos, and reviews can all be included here. In fact, 84% of individuals say they trust user-generated content (UGC) more than traditional advertising.

As a business, how can you benefit from user-generated content? There are several ways to do this. You might begin by encouraging your customers to post images and videos of your product in action. Showing off your product in a real-world context is a terrific method to demonstrate its functionality to potential buyers. You can also repost user-generated content (UGC) from time to time, as long as you have the creator's permission. This is a terrific approach to keep your clients engaged while also providing them with new content on a regular basis. Finally, whenever you are able, respond to user-generated content (UGC). Customers feel appreciated when they are thanked and praised.

 

 

 

There is no way around the requirement of investment in order to maintain a significant presence on Instagram. The actual question is how much time you are prepared to invest, as well as how much money you are willing to invest in various other aspects of social networking. It is up to you to decide how much time you want to invest in nurturing an Instagram account; however, if you want to see the kinds of returns that many businesses are getting on the site, putting in more work is an absolute requirement.

The important thing is to make sure that both your profile and the material you post on Instagram are aimed towards selling your company. Additionally, this is where your creative ability comes into play, and happily, the options are virtually limitless.

 

Have you been ignoring email marketing, the most effective marketing strategy available? If this is the case, it is time to stop and think! Email marketing is those two small words you have probably heard repeatedly but never put into practise. What do you think? It is still not too late. You simply need to understand what you are doing before diving in.

Email marketing is probably the least-used marketing strategy available to small businesses today. Consider this: you own your email list and can communicate with anyone at any time. Your competitors, as well as Amazon, Google, and any other external company do not have access to your email list. Email is intimate and direct; recipients appreciate the sense that the person sending them emails is genuinely interested in them and their interests.

When in doubt, email marketing remains the most effective method of reaching your target audience. Whether you are looking to attract or convert leads, or simply grow your list of loyal customers, email marketing offers a plethora of tools to help you boost engagement and sales.

That is why email marketing has remained one of the most effective methods of communicating with current and potential customers for so long. Even in this day and age of social media, online advertisements, and an abundance of distractions, it works!

Email marketing is not limited to large brands and corporations. Indeed, it is one of the most effective strategies for a small business to gain new customers, build brand awareness, and stay top of mind with existing customers. I will discuss why email marketing is critical, who should do it, how to get started, and other strategies you can use to ensure your email marketing efforts are both professional and profitable in this guide.

Email Marketing Campaigns - A Step-by-Step Guide on how to do it

When discussing digital marketing, one of the most critical metrics to consider is the return on investment (ROI). This also holds true for email marketing. According to the Direct Marketing Association, email marketing has a return on investment of $40 for every dollar spent. While email marketing offers numerous benefits—effective lead generation, nurturing leads to sales, and high engagement rates—and is a cost-effective method of reaching your target audience, it does have some drawbacks. That is why it is critical to approach email marketing strategically.

To assist you in getting started with your own email marketing campaign, I have put together a step-by-step guide to creating and implementing a successful campaign that will help you achieve your goals.

If you are looking for a simple, step-by-step guide to creating a successful email marketing campaign, we have got you covered.

1. Identify your intended audience

Email marketing is an excellent method of communicating with your audience, and when done correctly, it can significantly increase brand awareness and engagement.

However, how do you begin? Create a buyer persona and an email strategy to get started. A buyer persona is a semi-fictional representation of your ideal customer or audience, based on market research and actual customer data. Consider their interests, their stage in the buyer's journey, the goals that drive their behaviour, how you can assist them in achieving those goals, and the content they find valuable when creating this persona.

While a buyer persona can assist you in better understanding your audience, an email strategy will help you develop your campaign. The strategy should define the campaign's objectives (brand awareness, engagement, and sales), define the campaign's target audience (buyer persona), establish KPIs, and define an editorial calendar outlining the types of content that will be shared via email.

2. Create a new email list or use an existing one

"What exactly do I need to know more about email marketing campaigns?" you might wonder at this point. "How do I get started?"

The answer is straightforward: it all comes down to the list. When you are starting from scratch, you will want to think about how you can get people to give you their email addresses without being too pushy about doing so. Consider the following scenario: if you have a Facebook page for your company, you could easily ask your followers to sign up for your mailing list in a post. If you do not already have a Facebook page for your company, it might be a good idea to consider adding one as part of your overall marketing strategy.

In the event that you already have a list of email addresses and are simply looking to expand it, you can use tools such as Google Analytics or Facebook Insights to determine where your potential customers might be hanging out on social media or other websites. In marketing, this is referred to as demographic targeting, and it involves looking at specific demographics (such as age, gender, or location) in order to narrow down your audience and increase the likelihood that they will be interested in what you have to offer. Once you have done that, try posting something relevant on those platforms with a call-to-action that encourages people to join your mailing list.

3. Create Great Content

In order to create excellent content, you must first understand what your target audience believes about your product or service. What are the sources of their distress? What is it that they are concerned about? This information will assist you in crafting an e-mail that speaks directly to them in a way that no one else can understand or replicate.

Before you can start creating content for your email marketing campaign, you must first determine what kind of relationship you want to establish with the recipient. Are you attempting to sell a product to them, or are you simply sharing information with them? The tone you use will vary depending on your objectives.

Select the main character for your emails, such as the company or the customer, and write the email around that character. Making use of different pronouns, such as "we" and "I," allows you to alter the tone of your message and the way it is received.

After that, think about how the content will fit into your overall marketing strategy and plan. Is it part of a larger series of communications that will continue indefinitely? Is there anything else you think I should know that will help me understand what you are saying?

Finally, think about how you want to structure your message, including where and how often you want to use links, images, and call-to-action buttons, and how you want to convey that structure.

These steps can assist you in creating excellent content for an email marketing campaign so that your subscribers will look forward to hearing from you again in the future!

And here's a bonus tip: In any email marketing campaign, A/B testing is a critical part of the process. It is an excellent tool for evaluating the effectiveness of various subject lines and email body content. Depending on the size of your client's audience, you may need to repeat the experiment several times before you obtain statistically significant results. If you prefer a sequential approach rather than a simultaneous approach, you can introduce a new variant each time, rather than comparing two at the same time, and this will allow you to tweak the experiment design.

4. Send your emails at the right time and day

When running a high-return campaign, it is critical to send your emails at the appropriate time of day and at the appropriate frequency.

But when is the best time and day to do this?

How to find out is as follows: Analyze the information you have.

There are generally a few patterns that emerge when you examine the data of who opened your email and when they did so, according to our research. At specific intervals or on specific days of the week, you will notice an increase in activity. If you want to get consistent results, use those patterns to send your next batch of email messages.

If you are unsure of the best times and days to send your message, we recommend sending a test message to one percent of your mailing list to find out. Once you have observed their reactions, you can narrow down your target audience based on what they appear to respond to the most positively (and really listen to them!). Then, send out more emails to those individuals—but this time, make sure to include everyone!

You may be focusing on the wrong things when it comes to email marketing. Each time you send an email, you should ask yourself, "Did my previous campaign work?" and examine the campaign's metrics. However, that is not the only question you should be asking—you should also inquire as to why your results were as they were.

5. Analyze what worked and what didn't work

It is not sufficient to check your inbox and determine whether your open rate was high or low. This can indicate that something is not working, but it cannot specify what is not working.

It is critical to consider whether your subject line, sender name, or preheader text offended recipients. Additionally, you should consider whether the email's copy was confusing or off-putting in any way.

To begin, you will want to analyse your campaign data. Following that, you will need to develop a strategy based on the data.

Finally, make a change in accordance with your strategy. You can experiment with various changes to determine how they affect your metrics. Bear in mind that some metrics are more critical than others; therefore, they should be monitored more closely.

After completing this process for each of your email campaigns, you will have a firm grasp on what works and what does not for your business. And then what? There is no end to the possibilities!

In short, you must analyse what worked and what did not work along the way so that you can begin to develop a pattern of what works and what does not work for your audience.

Why Companies are Investing in Email Marketing

Marketing is a dynamic field, and the latest trend appears to be a return to the early days of email marketing. Recently, businesses have increased their investment in email marketing campaigns as a means of communicating with customers and driving sales. This could be because they are seeing positive results from their efforts or because they simply want to get back to basics and concentrate on a more traditional mode of communication.

Whatever the reason, there is no doubt that email marketing is a highly effective strategy for businesses seeking to connect with customers in an increasingly crowded digital space.

However, with email marketing, you can ensure that your customers receive the message you intend—and you will not have to worry about it vanishing into the ether if someone with more followers shares something concurrently.

Additionally, email marketing has an advantage over social media in that it allows for greater customization. You can segment customers according to their preferences and send them personalised messages soliciting feedback and inviting them to participate in special promotions.

Finally, email marketing is becoming more automated than ever—which means you can spend less time managing campaigns and more time on what matters most: running your business!

Therefore, why are businesses investing in email marketing at a higher rate than ever before? The answer is straightforward: it works!

Start Sending Out Emails Today and Watch Your Business Grow!

We understand how critical it is for you to be able to reach clients in a variety of ways. Email marketing is a low-cost method of developing relationships with customers and increasing revenue.

Especially because so many people are already on their phones and computers throughout the day, email marketing can be extremely effective. Sending out emails is incredibly simple, and the return on investment is substantial.

Email marketing is a fantastic way to stay in touch with your customers and to introduce them to new products or services. When they receive an email from you, they will feel valued and appreciated, and this will only encourage them to purchase more of your products or services in the future. Furthermore, you can use this information to create future offers that are specifically tailored to them!

Start sending out emails today or just email us at digital@netfusiontechnology.com or call us at +61 2 9089 8875 to schedule a free consultation about your company's email marketing.

Congratulations! If you are reading this your business probably has a social media presence and doing advertising on the channels as well. The only problem is that you are probably confused with how to measure your success or "return of investment" (ROI). 

In this blog, we will tell you some of the things that you need to know to be able to measure your "return of investment."

  • Social media goals or purpose

Like everything in business, your social media has to provide a function to your business. This is the first thing you must always do because without a clear set of goals or a clear purpose, it would be like your social media was a bus headed nowhere. 

Some examples of goals that can be set are:

a. Increasing brand awareness for your brand/business.

b. Attract traffic to your website. 

c. Generate new leads. 

Once you have set your goals, you can break down what are the analytics that you can use to support that you are indeed achieving your goal. It can either be tracking the vanity metrics - fan growth, mentions over time, or even the number of people inquiring through your social media about your product. 

  • Develop a social media strategy to achieve your goals.

Certain social media goals will come with certain strategies. Not all strategies will be the same so having a strategy on how to accomplish your goals is a great way to help you get your return in investment. 

Some strategies include:

a. Run social media ads with goal conversion to generate new leads.

b. Run a remarketing campaign that targets website visitors on Facebook.

c. Follow 10 new people on social media a day (relevant to your industry and customers).

  • How long does it take to accomplish set goals?  

Since you are not the only company that uses social media, don't expect that all your goals will be accomplished in a week or even in a month!

Doing social media takes a lot of time and effort, so give your self a rough timeframe based on your set goals. As you go along, if you don't see the results you want in your timeframe take a step back and restrategize on how you can accomplish those goals (be doing paid, doing organic, or taking a look if your timeframe was the problem). 

As the saying goes "Rome was not built in a day," neither was a 1.2M followed social media account. Looking at what it takes to accomplish your set goal is how you know if you have a "return in investment."

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

Let's face it, digital marketing is becoming the new way of reaching audiences in their homes. Every business should have at least a strategy when it comes to digital advertising as it comes with many advantages.

Here are a few to note down if you are thinking of plunging to the world of digital advertising. 

  • It's cost-effective

It is difficult to compete with bigger businesses in terms of voice share when they have money to spend on traditional ads. Advertising in the digital space levels the playing field for all businesses targets your intended audience while maintaining a budget that is friendly to your pocket. 

The slight drawback is that it takes time to implement the strategy and develop the results. Although, when done correctly is worth the investment that you put in. 

  • It's trackable

With traditional advertising, it is hard to pinpoint the root cause of why the ad failed as there are too many factors in play. When you create a digital marketing advertisement, you can see in real-time how your ad is doing and adjust your strategy. This allows you to save money when doing your next ad as you now know what worked and what didn't. 

  • It can allow you to target your desired audience.

As mentioned earlier, digital advertising allows you to target your desired audience on a budget. When creating ads on Facebook, you are given the option to define age, a specific gender, occupation, interests, hobbies, and more. The options are limitless. 

  • It increases your conversion rate

When you invest in digital marketing, you have the option of increasing your conversion rate as you are now targeting people who are interested in your business. When you have earned enough conversions, your company will start to grow and get noticed. 

  • You are in control and can make changes as you go. 

One of the biggest benefits of digital advertising is the option that you can make changes as you go along the ad. Unlike traditional marketing, you can tweak your social media ads, optimize your SEO campaigns, and update your content. 

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

 

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