Marketers are always in a state of war, trying to identify the best ways to get their social media algorithms to work for them because they govern whether their uploads are noticed by their customers.
The purpose of the algorithm is to use machine learning to customise the users' newsfeed to show relevant content instead of them being bombarded with irrelevant content, especially for users following a large number of accounts.
The algorithms are fulfilling their primary purpose but are not perfect, which is why they have turned into barriers of sorts between businesses and influencers and their organic reach.
To help you break these barriers, we have put together a list of 5 things you must know about them.
Most SNS sites may have shifted from the reverse chronological order for newsfeed organisation but the time of posting still matters as the algorithms include it in their calculation, picking the freshest post to show to the followers of that account under the condition that other conditions such as quality of the post are satisfied, this metric’s usage is common across all social media platform algorithms.
The algorithms reward engagement with visibility, which is why the type of engagement like the number of likes, comments, shares, or retweets your post gets becomes a major factor in determining whether it will turn up on the feed of your customers.
So it is important to create relevant and high-quality content. Posting your customers are likely to be active and interacting with them is also important.
There are various types of content that marketers use, ranging from video content, blog posts, and articles, while other types of posts do get recognised by the algorithms.
It is a well-known fact that video content is favoured by them. Carousel posts are also known to get more engagement on Instagram.
Overall, the content that is the most relevant to your customers and is attractive gets priority
The algorithms work hard to eliminate content that appears as spam such as links to content without calls to action, video content that is linked from other platforms, monotonous posting, reposting content from other platforms without edits, overly transactional and business-focused captions are amongst the things that the algorithm does not appreciate.
The ranking signals that the algorithms used to sort through content are similar across most platforms, with the exception of a few.
- Facebook’s algorithm highlights posts of friends and family to stay true to its original cause and avoids content that is business-focused.
- Instagram’s algorithm is known to be the most comprehensive one, taking into account user preferences and browsing behaviour.
- LinkedIn’s algorithm also stays true to its purpose and focuses on networking instead of engagement. It also gives you the option to chronologically order your newsfeed
- Twitter’s Algorithm functions similarly to Facebook but also allows you to order your timeline chronologically, like LinkedIn.
However, newsfeed curation was not always algorithm-based, Most of us still remember when Instagram switched to their algorithm and how different accounts were requesting their followers to turn on notifications for their posts in hopes that their organic reach would not be affected and content not hidden.
The hopes of Social Media marketers are the same, but their execution has changed tremendously due to increasing knowledge and understanding.
Our Digital Marketing experts also know all the ins and outs of getting the algorithm to work for them, so they are just the people to approach for your algorithm-related queries, Click here To get in touch with them now!
Amazon Web Services (AWS) is a cloud platform that boasts over 1,000,000 users across 190 nations all around the globe. Amazon launched the AWS cloud in 2004, which included the infrastructure as a service, platform as a service and software as a service. Growing steadily by 30% the past quarters, AWS is now seen as the frontrunner in cloud computing platforms when being compared to other competitors, such as Microsoft Azure.
To put it simply in case you didn’t understand from the intro, AWS comprises of different cloud computing products and services. Each can be configured in various ways based in real time based on the needs of the user. Since it is an open source, users can also see the configurations and the individual server maps that are available in the AWS service.
Even though there are other cloud services that other providers offer in the market, Amazon prides itself in handling some of the biggest business organizations today. Some of them include Dow Jones, Adobe, PBS and others. Through the use of AWS, development teams can now enable businesses that are in the technology industry to access marketplaces with limited initial investment. It also allows software developers to use subscription models if they choose to scale their IT infrastructure.
There are also other various benefits of AWS such as:
The way that AWS is designed, it allows providers an easier way to build applications, ISVs and businesses secure quickly and host all their applications - whether old or new.
Experts around the world have said that Amazon Web Services not only provides competitive pricing but is highly committed to innovation and deep learning. Though they may have competitors like Microsoft and Google, it is said that there is no other cloud service provider that can compete with what Amazon Web Services can provide.
Companies with AWS backing their cloud computing are shown to exclude obligations and their dangers when containing their interior IT framework. Furthermore, using AWS, it lessens requirements for your IT support staff, which in turn spares your organization time and expenses you may experience in the long haul.
Safe-guarding your companies businesses information from potential leaks and hacks is one of the things that AWS takes pride in. They utilize end-to end to make sure that your information is secure hardening their infrastructure which not only includes digital but also physical, operational and software measures.
Whether you are a start-up or a huge venture business, it is always a struggle whether to economize services that your business needs. With AWS, that is not a concern as you can do that once you are sure you can leverage the services you require. This is because AWS offers economical pricing that is affordable as there is no long term contracts or any up front commitments when compared to other on-premises service costs available.
At the end of the day, it is clear to see that Amazon Web Services (AWS) is a big deal today. Businesses are no longer asking the question “Why use AWS?” rather “Why not use AWS?.” AWS provides companies their freedom of using the AWS capabilities to their full extent, whether using it for their websites, game development, big data, cloud storage or more. It is clear that the market share of Amazon is vast and it is time that business whether small or big should get into this before they get left behind in the race.
As Jeff Bezos once said - “What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”
If you are interested to learn about AWS and how it can be used in your business, have a chat with our expert on Amazon Web Services to learn how you can use this affordable but mighty solution right now.