When starting a business website on WordPress, it is overwhelming if it is your first time especially when installing plugins. With so many out there, it is easy to throw knowledge to the many-faced god (Game of Thrones reference) and download what you think your website needs or even not download anything at all.

We are here to help. We have asked our UX and website development experts what their top 3 plugins you need for your website so you don’t have to waste your time with trial and error. 

  • Nitropack

5 Plugins that you need when creating your business WordPress site

https://wordpress.org/plugins/nitropack/ 

NitroPack is an all-in-one performance optimization service. It combines everything you need for a lightning-fast website. Image optimization, code minification, caching, CDN, lazy loading – you name it, NitroPack has it.

NitroPack performs all optimizations in the cloud. This makes it a very lightweight solution with a lower CPU overhead compared to standard caching plugins.

  • Contact Form 7 

5 Plugins that you need when creating your business WordPress site

https://contactform7.com/

Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, and so on. It’s easy to customize .. really. 

  • Visual Composer Website Builder

5 Plugins that you need when creating your business WordPress site

https://visualcomposer.com/

Visual Composer Website Builder is an intuitive drag and drops editor that gives you powerful tools and assets to create a responsive WordPress website. No coding!

It’s a brand new Visual Composer made entirely from scratch! No more [shortcodes] hell, content locking, or performance compromises. Instead, you get a fast, powerful, and easy-to-use website builder that gives you tools to create any kind of website.

Final takeaways:

When creating your website, the most important thing to remember is to make sure you know what you need to make your customers’ experience memorable. 

As they say, first impressions always last. Make sure that you take a minute to strategize and install the apps that work for you and your business. 

Need help in building your website development? Our UX and website developers are experts in their field. Contact us today for a free consultation and get started on your journey – + 61 2 9089 8875 or email us at here

 

Videos have become a popular form of social media content over the past years. Everyone’s posting them. Roll your eyes if you wish, but there’s a reason why videos on social media have become a trend and your competitors have already realized the power of using it to engage an audience. 

With all the tools and marketing strategies that are available now, you will be able to create quality content. In addition, easy access to faster internet only means easy delivery of videos to your target audience.

There are many reasons why you should post videos across all your social media channels, but here are the top three:

  • Videos boost engagement

A person is more likely to interact with a video than a block of text, simply because watching is more entertaining than reading. Many of us are guilty of binge-watching on social media, and we are more likely able to recall what we’ve watched than what we’ve read.

Videos engage a person’s visual and auditory sense through movement and noise whereas text relies on the style of writing and the specific choice of words to tell a story, to convey a feeling, to describe a product, to capture a person’s attention. 

Our brain is hardwired to retain visual content better than text. Our mental laziness encourages us to consume video and information that is easier to process. 

  • Videos provide exposure

A picture speaks a thousand words, what more video! Compelling content provides great exposure to a brand, product, service, or cause. 

Posting the video across social media will provide ease in conveying interesting insights and useful information whilst entertaining the viewer which would otherwise have been difficult to do with plain text. Care must only be taken not to overload the viewer with too much information. 

There are many different video formats to choose from to increase exposure such as sneak peeks, product reveals, customer reviews, or live videos. Others make the most of breaking news, trending topics, or social causes to spark engagement with their audience while others focus on the viewer’s journey and experience through better storytelling, better video resolution, and sound.

  • Videos drive results

It is always important to have a goal for every video whether it is to increase website traffic, sales, donation, or awareness. To meet that goal, viewers can be called to action by asking them to comment, like, share, subscribe, click the notification button or visit a site for more information. These in return generate quantifiable results and immediate feedback. 

Social media analytical tools show target audience demographic, follower growth, website traffic from videos, evaluate engagement, or calculate which campaign yields the highest ROI across all platforms. 

In return, these data will help to create better content for a better viewing experience to work towards a specific goal. Additionally, SEO further helps to compliment videos with captivating headlines, video descriptions, and hashtags to appear higher in search results. 

Create a video, engage, expose, get results, repeat. 

Video is the most powerful and valuable form of content and works in more ways than one in reaching your goal. You don’t even need a large budget to create it. 

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business.