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Videos have become a popular form of social media content over the past years. Everyone’s posting them. Roll your eyes if you wish, but there’s a reason why videos on social media have become a trend and your competitors have already realized the power of using it to engage an audience. 

With all the tools and marketing strategies that are available now, you will be able to create quality content. In addition, easy access to faster internet only means easy delivery of videos to your target audience.

There are many reasons why you should post videos across all your social media channels, but here are the top three:

  • Videos boost engagement

A person is more likely to interact with a video than a block of text, simply because watching is more entertaining than reading. Many of us are guilty of binge-watching on social media, and we are more likely able to recall what we’ve watched than what we’ve read.

Videos engage a person’s visual and auditory sense through movement and noise whereas text relies on the style of writing and the specific choice of words to tell a story, to convey a feeling, to describe a product, to capture a person’s attention. 

Our brain is hardwired to retain visual content better than text. Our mental laziness encourages us to consume video and information that is easier to process. 

  • Videos provide exposure

A picture speaks a thousand words, what more video! Compelling content provides great exposure to a brand, product, service, or cause. 

Posting the video across social media will provide ease in conveying interesting insights and useful information whilst entertaining the viewer which would otherwise have been difficult to do with plain text. Care must only be taken not to overload the viewer with too much information. 

There are many different video formats to choose from to increase exposure such as sneak peeks, product reveals, customer reviews, or live videos. Others make the most of breaking news, trending topics, or social causes to spark engagement with their audience while others focus on the viewer’s journey and experience through better storytelling, better video resolution, and sound.

  • Videos drive results

It is always important to have a goal for every video whether it is to increase website traffic, sales, donation, or awareness. To meet that goal, viewers can be called to action by asking them to comment, like, share, subscribe, click the notification button or visit a site for more information. These in return generate quantifiable results and immediate feedback. 

Social media analytical tools show target audience demographic, follower growth, website traffic from videos, evaluate engagement, or calculate which campaign yields the highest ROI across all platforms. 

In return, these data will help to create better content for a better viewing experience to work towards a specific goal. Additionally, SEO further helps to compliment videos with captivating headlines, video descriptions, and hashtags to appear higher in search results. 

Create a video, engage, expose, get results, repeat. 

Video is the most powerful and valuable form of content and works in more ways than one in reaching your goal. You don’t even need a large budget to create it. 

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

When you have a business website and require changes to content like text, images, and links, how do you go about implementing those changes? Do you email your web admin and detail the changes to be made, or do you directly make the change yourself? If you’re the latter, then you probably have a content management tool built into your system. If you’re the former, then you are probably spending more time (and dollars) to manage your content.

 

Because time spent is measured in dollars, you as a business owner must aim for efficiency, innovation, and ROI.

 

How can you improve your profits if maintaining a website is still a considerable expense?

Let me give you an example.

 

I used to write blogs for a client for their business website – four articles a month spread out to one article each week. The scenario is that I write one article a week and email the article to the client. He will then review, make comments for improvement, or directly approve it. Once the content is approved, this will be forwarded to the web developer for posting on the site’s blog page. Then, the same routine follows for the next week’s blog.

 

The going back and forth each week with email communications and article reviews took a lot of time and energy. In an effort to make the process less time-consuming, I suggested to write the four articles a month in advance so it would be one sweeping process of writing, review, and publishing.

 

On average, this process takes about 3 to 4 days from start of content writing to getting the content published on the website.

 

But what if there’s another way?

 

I imagined being able to published directly on the website similar to a personal blog. In less than a day, an article can be written, reviewed, and published almost instantly, reducing time spent on processes, which can otherwise be spent on writing more content or other critical tasks.

 

That is what CMS is all about. Content Management System or CMS is a web application that you can install on your system to make it easy for you to add, edit, organize, and publish content on your website. If you are familiar with WordPress or other blogging platforms, you know you can log in, write content, add images, hit publish, and it is live on your website instantly.

 

In the earlier scenario, the alternative is that I have a login access to the client’s content management tool, I’ll input the content, upload images, and save it as draft. I can send quick email to the client that article is ready for review. He can then review the draft, even make edits, hit publish, and the article goes live. With CMS, it is also easy to schedule publication so you can set what date your article goes live, and it is queued in the system.