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Posted November 3, 2021

Gartner has revealed its top predictions for 2022 for IT organisations and users. The IT industry is an internal part of the business world and of many businesses, which is why these predictions have great implications for the business world. Implications we believe these top strategic predictions will have on business are as follows.

Behavioural data affected by “tricking” algorithms

It is common knowledge that most internet users feel uncomfortable with how much data companies have on them. Gartner predicts that by 2024, 40% of people would have started tricking tracking metrics that help collect this information to solve their privacy or other data management and protection concerns.

Many algorithms based on synthetic data generated from the data collected from the tracking metrics will be rendered useless and companies around the world will have to reconsider their marketing campaigns because they depend on this data to build buyer personas and plan target markets.

The high degree of personalization available in the business world will also take a hit because it is also based on the behavioural data collected.

Workers will become their own bosses

Gartner predicts that the rise of Hybrid working that we see now will remain and result in the traditional manager role being greatly altered. According to Gartner, by 2024, 30% of corporate teams will be without bosses.

This change has come in place as businesses look to increase business agility. The pandemic has made it more necessary than ever to do so.

The manager role will depart from the commander and controller based approach where everything had to be done through her/him towards a more management focused approach with focus on planning, and prioritising role with more focus on core business activities. 

This, if well executed, will result in higher efficiency, better time management and improved bottom line, but could increase the workload of the workers who not only have to do their work but also take over some responsibilities of the managers.

Increase in cyber crime and stronger retaliation

Businesses have always been working hard to ensure that their websites do not fall victim to cyber-crime. Data protection of both the data of the business and their customers is very important to them.CMS and other data fabrics of companies have also been victims of cyber crime, causing great losses to business. 

Stronger retaliation will deter cyber criminals due to the fear of consequences and reduce the fear of cyber crime in companies.

This will also result in higher consumer confidence, improving the online consumer market.

Poor-fit Consumers

Gartner predicts that many businesses try to keep their poor fit consumers on board with various marketing techniques or even improved products, but in the end they are just customers who increase by 2025, 75% of companies will break up their poor fit consumers. 

 costs and harm the reputation of a company

It is better for companies to refocus their attention on different target market than to try to keep their poor fit customers. It will result in improved profits. More conversions and optimal use of resources.

Africa will rival Asia as a top startup ecosystem

The increase in developer talent in Africa will improve investment in the region, businesses will be looking towards Africa for outsourcing, strategic partnerships and hiring.

Global competition will also increase due to the fresh blood infused into the market.

This will increase disposable income in Africa and make it a bigger consumer market as well and will increase marketing campaign focus on the African continent.

NFTs 

The rise of Non Fungible Tokens has been tremendous. Mcdonalds also just dropped their own NFT. NFTs provide users with unprecedented control over their work and insight into its life cycles. Previously, a sale meant a piece of art was gone for good, but with blockchain, you can keep track of it and benefit from it perpetually. It is a major move for artists to keep in touch with everyone who owns their work.

The nascent industry may appear full of questions rather than solutions to individuals seeking to make a career from creative works.

Improved Internet Access

By 2024, an additional billion people will have access to the internet. This is sure to improve the rate of digital transformation and bringing more people onto the internet will widen the consumer market online. 

Businesses have to prepare for this increase by improving the websites, server strength and marketing campaigns to capitalize on this increase.

With the Gartner It Symposium Xpo 2021 to take place soon virtually , where these issues will be discussed on a larger platform by leading IT experts and CIOs so if you do wish to know more on these predictions and their implications, be sure to tune in.

In this digital age, especially for small to medium businesses, it's become hard to get your content seen by the right audience. This is because of the ever-changing "algorithm" that social media platforms use that has the job of sorting out the millions of content that are posted each day. 

First, we should know what an algorithm is. The algorithm is simply a set of instructions used to perform a specific task in a finite number of steps. Every website works on an algorithm. It arranges and performs tasks for a post and makes it viewable in the feed of audiences. There are many different ways of developing an algorithm. The designers of a particular site create the algorithm according to their needs.

Since there are different algorithms for each social media platform, our experts have researched and gathered into this blog today some things that Facebook, Twitter, Instagram, and Youtube's algorithm considers when you post for your business. 

Facebook

  • a. Conversational starting topics that build relationships
  • b. Audience focused content
  • c. Putting dollars behind organic content that works.
  • d. Avoiding Clickbait like content.

Instagram

  • a. Be consistent when you post
  • b. Build a relationship with your audience. Humanize your brand/business
  • c. Know the times where you should post. 
  • d. Post frequently

Twitter

  • a. Times that you tweeted
  • b. What keywords you use
  • c. How people respond to the tweet (likes, replies, shares)
  • d. What kind of media do you use when you tweet (image, video, GIF)

YouTube

  • a. Click-through rate of your posts
  • b. History of what your audience has shared in the past
  • c. How your audience responds to the video (in terms of liking the video, sharing the video, subscribing and clicking the notification bell)
  • d. User demographic information and location.

Final Takeaways:

Whatever tactic you choose to focus on to improve your algorithm ranking in 2021, the most important thing is to keep engaging with your audience at the heart of your strategy.

Building a genuine relationship with your followers organically is the most powerful way to “hack” the algorithm and, most importantly, it will work wonders for your brand too.

Need help in building your digital presence? Contact us today for a free consultation and get started on your journey - + 61 2 9089 8875 or email us at info@netfusiontechnology.com

 

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Videos have become a popular form of social media content over the past years. Everyone’s posting them. Roll your eyes if you wish, but there’s a reason why videos on social media have become a trend and your competitors have already realized the power of using it to engage an audience. 

With all the tools and marketing strategies that are available now, you will be able to create quality content. In addition, easy access to faster internet only means easy delivery of videos to your target audience.

There are many reasons why you should post videos across all your social media channels, but here are the top three:

  • Videos boost engagement

A person is more likely to interact with a video than a block of text, simply because watching is more entertaining than reading. Many of us are guilty of binge-watching on social media, and we are more likely able to recall what we’ve watched than what we’ve read.

Videos engage a person’s visual and auditory sense through movement and noise whereas text relies on the style of writing and the specific choice of words to tell a story, to convey a feeling, to describe a product, to capture a person’s attention. 

Our brain is hardwired to retain visual content better than text. Our mental laziness encourages us to consume video and information that is easier to process. 

  • Videos provide exposure

A picture speaks a thousand words, what more video! Compelling content provides great exposure to a brand, product, service, or cause. 

Posting the video across social media will provide ease in conveying interesting insights and useful information whilst entertaining the viewer which would otherwise have been difficult to do with plain text. Care must only be taken not to overload the viewer with too much information. 

There are many different video formats to choose from to increase exposure such as sneak peeks, product reveals, customer reviews, or live videos. Others make the most of breaking news, trending topics, or social causes to spark engagement with their audience while others focus on the viewer's journey and experience through better storytelling, better video resolution, and sound.

  • Videos drive results

It is always important to have a goal for every video whether it is to increase website traffic, sales, donation, or awareness. To meet that goal, viewers can be called to action by asking them to comment, like, share, subscribe, click the notification button or visit a site for more information. These in return generate quantifiable results and immediate feedback. 

Social media analytical tools show target audience demographic, follower growth, website traffic from videos, evaluate engagement, or calculate which campaign yields the highest ROI across all platforms. 

In return, these data will help to create better content for a better viewing experience to work towards a specific goal. Additionally, SEO further helps to compliment videos with captivating headlines, video descriptions, and hashtags to appear higher in search results. 

Create a video, engage, expose, get results, repeat. 

Video is the most powerful and valuable form of content and works in more ways than one in reaching your goal. You don’t even need a large budget to create it. 

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

When you have a business website and require changes to content like text, images, and links, how do you go about implementing those changes? Do you email your web admin and detail the changes to be made, or do you directly make the change yourself? If you’re the latter, then you probably have a content management tool built into your system. If you’re the former, then you are probably spending more time (and dollars) to manage your content.

 

Because time spent is measured in dollars, you as a business owner must aim for efficiency, innovation, and ROI.

 

How can you improve your profits if maintaining a website is still a considerable expense?

Let me give you an example.

 

I used to write blogs for a client for their business website – four articles a month spread out to one article each week. The scenario is that I write one article a week and email the article to the client. He will then review, make comments for improvement, or directly approve it. Once the content is approved, this will be forwarded to the web developer for posting on the site’s blog page. Then, the same routine follows for the next week’s blog.

 

The going back and forth each week with email communications and article reviews took a lot of time and energy. In an effort to make the process less time-consuming, I suggested to write the four articles a month in advance so it would be one sweeping process of writing, review, and publishing.

 

On average, this process takes about 3 to 4 days from start of content writing to getting the content published on the website.

 

But what if there’s another way?

 

I imagined being able to published directly on the website similar to a personal blog. In less than a day, an article can be written, reviewed, and published almost instantly, reducing time spent on processes, which can otherwise be spent on writing more content or other critical tasks.

 

That is what CMS is all about. Content Management System or CMS is a web application that you can install on your system to make it easy for you to add, edit, organize, and publish content on your website. If you are familiar with WordPress or other blogging platforms, you know you can log in, write content, add images, hit publish, and it is live on your website instantly.

 

In the earlier scenario, the alternative is that I have a login access to the client’s content management tool, I’ll input the content, upload images, and save it as draft. I can send quick email to the client that article is ready for review. He can then review the draft, even make edits, hit publish, and the article goes live. With CMS, it is also easy to schedule publication so you can set what date your article goes live, and it is queued in the system.

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