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The Importance of Search Engine Optimisation (SEO) For Your Business and Website

Posted July 20, 2022

The importance of search engine optimisation (SEO) in digital marketing has been hammered into your head, no doubt hundreds of times. To what extent, though, do you understand search engine optimisation? Even if you have a general idea of what it is, you might not fully understand its importance and what it can bring to your business.

Search engine optimisation is important if you want to build long-term brand awareness, reach more people, and make more profit. For each business with a website, SEO is a necessity, regardless of how much or how little competition there is. If you are a startup, investing in SEO would also be helpful because it is difficult for new businesses to gain brand recognition and visibility in their first few years.

So, search engine optimisation is vital to your website and we, at Net Fusion Technology, give you a clear breakdown of its key importance.

1. Visibility and Rankings

One of the most significant roles of SEO is improving visibility, which means making it simpler for prospects to find you when they search for anything you have to offer. Your ranking is directly linked to how visible you are. Research has shown that out of the top five results that appear in the search engine are most likely to be selected. SEO helps you rank higher in the search engines and get more visibility online. This makes potential customers more likely to visit your site and buy something from you.

It's important to improve your organic page ranking because the higher you rank on a search engine results page (SERP), the more likely it is that people will see you and click through to your site.

2. Growth

SEO is essential to the growth of your brand. When a website is optimised properly, it increases its chances of getting visitors and, ultimately, earning income. After discovering your website via a search engine, people are more likely to talk about it on other social media platforms like Facebook, LinkedIn, Instagram, and the likes.

3. It Builds Good Experience Among Website Visitors

The usability of your website may be improved by investing a lot of time and effort into producing excellent content and optimising it for search engines on each page of your website, which is another reason why SEO is so important. Because of this, the experience that the customer has is streamlined and satisfying. For instance, the more time your website takes to load, the more people leave your website and the less money you make.

4. Authority

Search engines place a higher value on pages with high Page Authority (PA) scores because of the growing importance of user experience on the web. If your website has authority, it is likely reliable, of high quality, relevant, and useful. Higher scores indicate greater credibility; scores range from 1 to 100.

5. Increases Your Web Traffic and Engagement Rate

One of the main aims of SEO is to boost website traffic, and this is achieved by improving a site's visibility and rating. Search engine optimisation (SEO) is the process of improving a website's visibility in search results so that it appears higher on the search engine's results page—ideally, at the top. In addition, it is likely that users will spend more time browsing your website if it contains relevant and useful material that corresponds to the searcher's intent. This, in turn, may result in an increased number of conversions and an increased return on investment (ROI).

This begs the question: Should You Be Using SEO?

Yes, really! Search engine optimisation (SEO) is an analytical, planned strategy to improve your company's online marketing and its overall online presence. In the long run, investing in SEO will benefit your company, so it's time well spent to learn more about it. Optimization for search engines requires extensive thought and planning. It's a tricky procedure that's always evolving.

If you need help with your search engine optimisation, don't hesitate to contact us.

There is no way to succeed in digital marketing without a solid SEO team behind you. Get in touch with us right away if you have any inquiries regarding search engine optimisation (SEO) and how it may help your business thrive.

If you're ready to get started on your SEO, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

If you're in the market for a new website, or just thinking about it, you may be wondering what all goes into designing the perfect website.  Designing the perfect website is an art form. Just like any other type of design, there are a few key essentials that are needed in order to create an effective and appealing website. In this blog post, we will discuss what those essentials are. Keep in mind that this is not a comprehensive list, but rather a starting point for designing your perfect website.

 

Website design is all about creating a user-friendly experience for visitors.

The process of planning, designing, and ultimately programming a website is referred to as website design. The creation of a user-friendly environment for website visitors is the primary focus of website design. The purpose of designing a website is to simplify the process of locating the information that visitors require as well as navigating the site itself. Website designers employ a wide range of methods, such as layout, font, colour, and imagery, to produce an experience that is user-friendly for website visitors. 

Designers are need to take into account a wide range of aspects in order to produce an experience that is user-friendly. Some of these factors include layout, navigation, and general functionality. Users will have an easier time quickly and easily finding what they are looking for on your website if the layout is intuitive, easy to follow, and consistent throughout the entire site. Users should be able to easily navigate between pages, and the navigation should be clear and easy to understand. And as a final point of discussion, website functionality should be evaluated frequently to ensure that all components are operating as intended. 

In addition, website designers take into consideration how the website will operate on various devices, such as desktop computers, laptops, and mobile phones, when creating the website. Website designers are able to produce a website that is not only aesthetically pleasing but also simple to navigate if they take into account all of these criteria.

 

A professional web designer can help you create the perfect website for your business or organization.

The design of a website may be simplified into three primary components: the layout, the graphics, and the text.

A website's layout refers to the manner in which the many components that make up the site are arranged on the page. A good website layout should be simple to comprehend and work with, with a distinct hierarchy of information and navigation that is constant throughout.

Another essential component of website design is the use of graphics, which can take the form of either photographs or illustrations. However, you should only use them when necessary because an overabundance of images can make a website appear cluttered and make it difficult to navigate.

Last but not least, the content of a website must to be well-written and simple to understand. Additionally, it must to be pertinent to the subject matter that is covered by the website as a whole.

You can design a website that is not only gorgeous but also simple to navigate by taking into account all three of these aspects in the process of website development.

Having said that, the following are some further, more in-depth views into these three components.

 

Layout should be easy to navigate, with clear headings and concise text.

The design of websites is essential for a variety of reasons. The most noticeable effect is that it has on the overall design and feel of your website. However, the design of your website also has an effect on how easy it is to navigate. If the navigation on your website is complicated, there is a good risk that prospective customers or clients may leave your site before they get the opportunity to discover more about your company or organisation. As a result of this, it is essential to place equal emphasis on the aesthetics and the functioning of your website. Make sure to utilise descriptive headings and language that is brief while you are constructing your website. Make liberal use of whitespace to assist in breaking up large blocks of text and making your website easier on the eyes. Make sure that it is simple for users to navigate throughout your website. This should be your top priority. You can make sure that your website is both aesthetically pleasing and easy to use by just adhering to these a few simple criteria.

 

Graphics should be used sparingly, and only when they add value to the website.

Even though an image is said to be worth a thousand words, that does not mean that it should be included on each and every website. In point of fact, when there are an excessive amount of visuals on a website, it can really be distracting from the message that the website is attempting to convey. The use of graphics should be kept to a minimum, and only done so when they contribute to the value of the site. An excessive amount of graphics might give the impression that a website is congested and make it difficult to navigate. In addition, pages that have big file sizes can load more slowly, which is especially problematic for people who have poorer internet connections. Graphics, on the other hand, can be helpful in highlighting key information and adding visual interest to a website if they are used in an appropriate manner. In the end, striking a balance is vital in order to design a website that is both successful and efficient.

 

The text must be well written and error-free, using keywords that help with SEO.

It is crucial to ensure that the material on your website is effectively written and devoid of errors in order to remain competitive in today's increasingly competitive internet economy. This will not only assist to pique the interest of readers, but it will also ensure that your website is placed higher in the results pages of search engines (SERPs). Utilizing various keywords throughout the text of your site is one strategy that can help enhance its ranking. These are the terms or expressions that prospective clients are likely to seek for when they are searching for a company similar to yours. You may contribute to increasing the visibility of your site and attracting more visitors by incorporating these keywords in the text that you are writing. However, it is essential to make infrequent use of keywords and to do so only in settings where their application is warranted. It is important to find the appropriate balance when using keywords, as search engines may punish your website if they feel you have used too many of them. You can easily ensure that the content of your website is both well written and optimised for search engines with just a little bit of effort and attention to detail.

 

A professional web designer can help you create the perfect website for your business or organization.

Many times, the initial point of contact between a company and its prospective clients is through the company's website. Because of this, it is extremely important that the first impression people get from your website is a positive one. Working with a skilled professional web designer may assist you in developing a website that is not only aesthetically pleasing but also simple to navigate. In addition to this, they are able to ensure that your website is search engine optimised, which will increase the likelihood that it will appear high in the search results. You may leave a favourable impression on prospective clients and bring in new business with the help of a website that has been thoughtfully created.

In addition, you may construct a website that is not only visually appealing but also effective by employing the services of a professional web designer. A skilled web designer will invest the time necessary to learn about your company or organisation in order to create a bespoke website that caters to your specific requirements. They will also be able to provide you with guidance on how to present your material in the most effective manner, whether it be through the use of text, photographs, videos, or any other form of media. A web designer may also readily make any changes that you require to be made to your site in the future, should you find that you require such changes. Therefore, if you want to establish a website for your company or organisation, you shouldn't do it on your own; instead, you should employ a professional web designer to assist you in creating the ideal website for your needs.

 

 

In order to create the best website possible, it is essential to have a solid understanding of the components that are required. You may establish an online destination that caters to the requirements of your clients by first taking into account the requirements of your consumers and then developing an interface that is simple to use. Have you ever built a website utilising these fundamental design concepts? Let us know how it went!

Every day, millions of internet users use voice search instead of typing to get things done. Create a user-friendly experience that will lead to conversions, sales, and ultimately revenue by optimising your website for voice search. Before you can begin to prepare your company for this exciting new trend, you must first understand why people are turning to voice search and how you can capitalise on this unexpected development.

Yes, it appears to be taking over. The fact that this is becoming more commonplace rather than an isolated occurrence is not a new development. We are rapidly moving toward smart speakers,' which are capable of comprehending what we ask them to look up for us. For search engine optimization professionals, this means optimising websites for voice search. It is important to design website structures that not only allow content to be easily navigated by voice search engines but also provide a user experience that allows users to easily find what they are looking for in as few steps as possible.

If you are looking for ways to improve your company's performance, you have probably realized that voice search is becoming increasingly popular. The importance of being visible when a customer searches for something using "OK Google" or "Hey Siri" is greater now than it has ever been. It will have a significant impact on the way you market your company. For this purpose, here are some tips on how to optimise your company for Voice Search Optimization.

Ensure that your website is optimised for mobile devices

Using a mobile device to browse the web has become so commonplace that it is easy to forget that it was not always this convenient. In fact, only a decade or so ago, the concept of browsing the internet on a mobile phone was little more than a pipe dream for most people. It is hard to imagine anyone wanting to do any type of serious or professional work from their cell phone.

Everything, however, has changed in recent years. Websites and apps that are optimised for mobile devices are not only necessary for businesses, but they have also become an unavoidable part of everyday life.

As you are probably aware, search engine optimization (SEO) used to be a fairly straightforward process: write content, obtain links, and achieve a high ranking on Google. Today, Google has evolved into a voice-driven search engine, with conversational search queries that throw out everything you know about search engine optimization (SEO). You will need to rethink your overall strategy. In order for your website to grow, it is critical that it is optimised for mobile devices. This increases your overall visibility and reach across all devices. Without a website that is optimised for mobile devices, your company could be losing out on up to half of its potential customers.

User expectations are that their smartphones and other similar devices will be able to carry out virtually all online tasks by 2022 and beyond, so ignoring this trend would be a grave error in judgement. This is especially true if you are in any way involved with the operation of a website. As we will discuss in this session, optimising your website for mobile devices is critical for SEO, voice search optimization, and even overall usability of your website..

Make FAQ Pages Based on Questions

When someone asks a question that includes a who, what, when, where, why, or how adverb, they are seeking immediate responses. And that can be challenging to address on a website or blog—even more so when you are attempting to educate your customers.

Search engines are becoming increasingly adept at deciphering long-tail queries and returning search results that directly address the searcher's concerns. However, when it comes to responding to the initial questions that begin with "who, what, where, when, why, and how," succinct responses are preferable.

To make your website more accessible to visitors who use voice to ask questions, you should begin each question on your FAQ page with one of these adverbs.

Your Google My Business Listing must be Optimised

It is critical that you complete the information on your Google My Business listing as completely as possible.

Check out these tips to make sure your Google listing is as complete as possible, so you are more likely to be found by people searching on Google: 

  •  Make sure your listing is as complete as possible.
  • Update your business information, including your address, hours of operation, and business category
  • Include attributes if you sell products or provide services that may require additional information, such as credit card payments or shipping.
  • Include photographs of your company's physical location.

It is the information contained in your Google My Business listing that is used by Google when searching for a business in order to determine whether or not your business is a good match for potential customers. The more accurate this information is, the greater your chances are of appearing in search results for that keyword.

In addition to assisting you in appearing higher in search results, completing this information allows you to gain a better understanding of how customers think about and search for your company. You can make changes to your Google My Business listing at any time by selecting "More" from the drop-down menu on the left side of the dashboard.

Avoid any use of jargon in your content.

While voice recognition software has been around for some time, it is becoming more prevalent. People are beginning to use it for mundane tasks such as turning on lights with a voice command or asking Alexa to look up a recipe for them. While this is extremely convenient, there is one thing you must remember when optimising your website for voice search: the keywords must be simple.

With voice search becoming a more prevalent way for people to access the internet, it is critical to optimise your content for it. To find what you are looking for, voice search makes use of keywords. This means that if you want your content to rank in a particular area, you must use relevant keywords.

When optimising your website for voice recognition search, it is critical to keep the keywords short and simple. This is because when people speak to their smartphone or Alexa, they are not elaborating. The software will not recognise something that is excessively complex. As a result, the simpler you can make your website while still maintaining effective SEO, the better!

Additionally, the more complex your keyword phrase is, the more difficult it will be for voice recognition software to understand what you want. For instance, "How much does a polar bear weigh?" is a straightforward question that most voice recognition software will likely recognise. On the other hand, the query "How much do polar bears weigh?" may not appear in a search because it is insufficiently specific—the software may be unable to discern that you mean "polar bear" rather than "polar bar."

As a result, if you want your keywords to be optimised for voice recognition software such as Alexa or Google Home, it is critical to keep them simple.

Local Search Results Are The Goal

It is easy to overlook the growing proportion of location-based mobile and voice searches. Many businesses do this, which is unfortunate because they are passing up a significant opportunity to optimise for more local search results.

Here's what you should know: A large portion of mobile and voice searches are location-based queries about location, hours of operation, and so on. That is, optimising for these types of queries will benefit your company's local search results.

The first step in optimising for these queries is determining your focus. Do you want to target specific locations? What are the operating hours? Both? If you have decided on a focus, the next step is to create useful and unique content that answers these questions in an understandable manner, using the Voice Search Optimization technique described below.

When you create content centred on one or both of these topics, your company will have a better chance of appearing in local search results.

If Voice Search Optimization is the way in which consumers will search for what they want in the future, it is in your best interest to ensure that your company is ready. The fact remains that voice search optimization is an extremely beneficial form of SEO strategy, and it will only continue to gain in popularity as time goes on. As the shift from text searches to voice searches becomes more common, you can bet that those who make investments in this field for the benefit of their companies will be the ones who reap the greatest rewards in the long run. To be sure, it is been around for quite some time, but there is still a lot we do not understand about Voice Search Optimization. Nonetheless, because of the potentially massive implications of this technology and how it can shape consumer behaviour, getting a jump on the competition could be extremely beneficial.

After learning about the various methods available, you will be better prepared to harness the power of Voice Search Optimization. Once you have optimised your website and business, you will be able to stay one step ahead of your competitors and reap the benefits that come with being ahead of the game.

You can email us at digital@netfusiontechnology.com for more insights and wisdom on voice search optimization, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.

 

Gartner has revealed its top predictions for 2022 for IT organisations and users. The IT industry is an internal part of the business world and of many businesses, which is why these predictions have great implications for the business world. Implications we believe these top strategic predictions will have on business are as follows.

Behavioural data affected by “tricking” algorithms

It is common knowledge that most internet users feel uncomfortable with how much data companies have on them. Gartner predicts that by 2024, 40% of people would have started tricking tracking metrics that help collect this information to solve their privacy or other data management and protection concerns.

Many algorithms based on synthetic data generated from the data collected from the tracking metrics will be rendered useless and companies around the world will have to reconsider their marketing campaigns because they depend on this data to build buyer personas and plan target markets.

The high degree of personalization available in the business world will also take a hit because it is also based on the behavioural data collected.

Workers will become their own bosses

Gartner predicts that the rise of Hybrid working that we see now will remain and result in the traditional manager role being greatly altered. According to Gartner, by 2024, 30% of corporate teams will be without bosses.

This change has come in place as businesses look to increase business agility. The pandemic has made it more necessary than ever to do so.

The manager role will depart from the commander and controller based approach where everything had to be done through her/him towards a more management focused approach with focus on planning, and prioritising role with more focus on core business activities. 

This, if well executed, will result in higher efficiency, better time management and improved bottom line, but could increase the workload of the workers who not only have to do their work but also take over some responsibilities of the managers.

Increase in cyber crime and stronger retaliation

Businesses have always been working hard to ensure that their websites do not fall victim to cyber-crime. Data protection of both the data of the business and their customers is very important to them.CMS and other data fabrics of companies have also been victims of cyber crime, causing great losses to business. 

Stronger retaliation will deter cyber criminals due to the fear of consequences and reduce the fear of cyber crime in companies.

This will also result in higher consumer confidence, improving the online consumer market.

Poor-fit Consumers

Gartner predicts that many businesses try to keep their poor fit consumers on board with various marketing techniques or even improved products, but in the end they are just customers who increase by 2025, 75% of companies will break up their poor fit consumers. 

 costs and harm the reputation of a company

It is better for companies to refocus their attention on different target market than to try to keep their poor fit customers. It will result in improved profits. More conversions and optimal use of resources.

Africa will rival Asia as a top startup ecosystem

The increase in developer talent in Africa will improve investment in the region, businesses will be looking towards Africa for outsourcing, strategic partnerships and hiring.

Global competition will also increase due to the fresh blood infused into the market.

This will increase disposable income in Africa and make it a bigger consumer market as well and will increase marketing campaign focus on the African continent.

NFTs 

The rise of Non Fungible Tokens has been tremendous. Mcdonalds also just dropped their own NFT. NFTs provide users with unprecedented control over their work and insight into its life cycles. Previously, a sale meant a piece of art was gone for good, but with blockchain, you can keep track of it and benefit from it perpetually. It is a major move for artists to keep in touch with everyone who owns their work.

The nascent industry may appear full of questions rather than solutions to individuals seeking to make a career from creative works.

Improved Internet Access

By 2024, an additional billion people will have access to the internet. This is sure to improve the rate of digital transformation and bringing more people onto the internet will widen the consumer market online. 

Businesses have to prepare for this increase by improving the websites, server strength and marketing campaigns to capitalize on this increase.

With the Gartner It Symposium Xpo 2021 to take place soon virtually , where these issues will be discussed on a larger platform by leading IT experts and CIOs so if you do wish to know more on these predictions and their implications, be sure to tune in.

Through business assistance, several companies seek to improve their professional management. But we do know that before implementing this type of large-scale strategy, it is highly necessary to be aware of its role and the added benefits it will bring to your business. The trend towards business assistance has constantly been increasing due to the growing need for companies to respond to the latest technologies and market complexities to adapt to new changes in the market and remain competitive. And with the help of business assistance, you can easily delegate functions that are not quite significant for your company as such to the company you are outsourcing. By doing this, you will be able to dedicate your time and efforts exclusively to the core activities that are primarily the basis for production and profit maximization.

How can you tell when it's time to get business assistance?

The following signs are good indications:

  1. You always find yourself working long hours - If you spend your time working long hours almost all the time, then it is time to think about hiring a virtual assistant to help you with the work load. Repetitive tasks like answering customer service and social media comments are a few that you can outsource to your virtual assistant.
  2. Your business is losing clients because you can't answer them right away - When clients are prospecting they expect an answer to their queries right away. If you are having a tough time keeping up with all your emails, you lose potential clients.
  3. You need something done, and you don't have the skills for it - You may have a job that requires you set up a professional Shopify website but don't know enough about how to create it to make your business boom. You also need materials that need translating but do not know the language. It is during such times that you realize the value of having a virtual assistant to help you with your requirements.

Other advantages derived from business assistance, certainly make the cost of outsourcing worthwhile -

  1. Cost reduction - allows you to avoid fraud and decisions that compromise inessential expenses
  2. Better capital use and control of the workforce
  3. Dedicated focus towards the company’s efficient development that further allows you to acquire benefits in large-scale investments
  4. Access to the best talent, across the world

You can also obtain all these benefits by outsourcing your Bookkeeping and Virtual Assistance functions to NFT. We assure you to keep your confidential information secured and provide a high-quality service while you can completely dedicate yourself to your core activities.

Want to increase traffic and conversions? Strategies adopted are not giving desired results? NFT has put together an overview of effective marketing tactics that will glue the right customer on the right device at the right moment.

  1. Design your website in a way that makes it easy for your customers to get what they want - A poorly designed web store will always lose your customers. Even the simplest aspects such as font that is hard to read, confusing navigation, and unsegmented products. You need to have the right balance between visuals and texts and develop a clear value proposition. The experience of navigating through your store should be enriching for your customers, compelling them to return at a later time.
  2. Focus on site speed - You need to ensure that your website is “bang on” (eg. site speed, header tags, and interactive media). If you can get these right, you will certainly see a boost in your site’s visibility and click-through rates.
  3. Engage your online store visitors with live chat - This will allow you to have direct conversations with your customer and without much delay, you will be able to answer and address their concerns just when they’re planning to purchase at your store.
  4. Promote your customer reviews to build trust and recognition - Customer feedback can make your sales and help you gain the trust of potential customers.
  5. Reduce abandoned carts - If you’re unaware, every time a visitor abandons their cart without actually make a purchase, you lose money. To reduce the frequency of this, begin using email recovery campaigns that convince your customers to make a return visit and complete their pending purchase. You need to be able to entice them!

Looking for quick and effective solutions? NFT can help you make your website easily and quickly. With technology and user preferences changing rapidly, the team at NFT can design, build your website to cater to the correct target audience. Our great design will connect your website visitors with your ideas and product offerings. We fuse performance and style to deliver effective design for your business. Get in touch with us ASAP so that you don’t miss out on your potential customers.

Content creation is one of the most challenging tasks, and with today’s increasing usage of various social media platforms, it is getting even more tough to post relevant content that is effect for our SEO purpose.

But, as always, you have NFT to your rescue. We’ll give you a little insight into the type of content you can post on three major social media platforms for your business that will not only reach your customers but attract them and also engage them. Let’s be a little creative!

Instagram

  1. Show off with high quality product posts - Avoid making your photographs seem like an ad post, instead showcase them in an aspirational setting that is relatable to your target market, you should always aim to connect with them so make sure they can relate and picture themselves in.
  2. Produce exciting Instagram reels - A lot of businesses lack video content on their feed, but don’t know that it is one of the most crucial aspects of making you business stand out. So hurry and tap into this before your competitor does.
  3. Give your followers a little behind the scene sneak peek - Believe it or not, followers love behind the scenes content. It not only creates transparency, but builds trust where they get a hint of your operations.

Facebook

  1. Write creative descriptions for your posts - Your photographed product might be worth a thousands of dollars but if you do not have a witty description, it might not create that valuable impact it should. Put in extra thought next time, and see the difference yourself!
  2. Share random thoughts - A few inspirational messages, or general talks about the day helps your fans to relate with you. It leaves with a thought and builds up their interest in following your posts
  3. Post at the right time - Data analytics comes into picture here, it’s not easy to identify an optimal time but it is certainly worth your time to conduct some experiments. You could
    have the most expensive content put up, but it could go unnoticed. A little hint: you can use Facebook Insights to determine when your fans/followers are online.

LinkedIn

  1. Celebrating company wins and milestones - You should definitely give inside looks to your connections/followers about any achievement, success and show gratitude to them for  helping you achieve your goals.
  2. Get your video content out there - It is a myth that videos aren’t valuable on LinkedIn, the professional world of LinkedIn loves informative videos about your business, products and services.
  3. A strong Call to Action - Leave your followers with a thought to multiply the value of each post. The key to successful social media posts is to drive action not to create content that sits.

This can be quite overwhelming and time consuming to implement changes and be consistent
with them. Worry not, NFT provides Social Media Marketing services that shape your social media profiles and let your brand’s voice be heard. Get in touch with this, and convert your audience into promising customers. 

When you have a business website and require changes to content like text, images, and links, how do you go about implementing those changes? Do you email your web admin and detail the changes to be made, or do you directly make the change yourself? If you’re the latter, then you probably have a content management tool built into your system. If you’re the former, then you are probably spending more time (and dollars) to manage your content.

 

Because time spent is measured in dollars, you as a business owner must aim for efficiency, innovation, and ROI.

 

How can you improve your profits if maintaining a website is still a considerable expense?

Let me give you an example.

 

I used to write blogs for a client for their business website – four articles a month spread out to one article each week. The scenario is that I write one article a week and email the article to the client. He will then review, make comments for improvement, or directly approve it. Once the content is approved, this will be forwarded to the web developer for posting on the site’s blog page. Then, the same routine follows for the next week’s blog.

 

The going back and forth each week with email communications and article reviews took a lot of time and energy. In an effort to make the process less time-consuming, I suggested to write the four articles a month in advance so it would be one sweeping process of writing, review, and publishing.

 

On average, this process takes about 3 to 4 days from start of content writing to getting the content published on the website.

 

But what if there’s another way?

 

I imagined being able to published directly on the website similar to a personal blog. In less than a day, an article can be written, reviewed, and published almost instantly, reducing time spent on processes, which can otherwise be spent on writing more content or other critical tasks.

 

That is what CMS is all about. Content Management System or CMS is a web application that you can install on your system to make it easy for you to add, edit, organize, and publish content on your website. If you are familiar with WordPress or other blogging platforms, you know you can log in, write content, add images, hit publish, and it is live on your website instantly.

 

In the earlier scenario, the alternative is that I have a login access to the client’s content management tool, I’ll input the content, upload images, and save it as draft. I can send quick email to the client that article is ready for review. He can then review the draft, even make edits, hit publish, and the article goes live. With CMS, it is also easy to schedule publication so you can set what date your article goes live, and it is queued in the system.

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