Running a small to medium business is challenging because of the sheer number of tasks it takes to succeed. From finance to human resources to technical support, it would be unproductive and challenging for business owners to do it all themselves. Thankfully, the ease of hiring consultants has improved with technology, and business owners don’t have to figure out everything on their own anymore. In this article, we’ll explore what a business consultant does and how one can help your business thrive.
A business consultant is a professional with a wide array of skills who assists business owners with their initiatives. Consultants usually have the knowledge and skills backed by relevant education and previous experience.
Business consultants provide management consulting to help organizations improve their performance and efficiency. These professionals analyze multiple aspects of business and create solutions to help companies meet their goals.
Business owners should consider hiring business consultants when they need help or perspective on the current cycle they are in, or a wish to introduce a catalyst for change in their organizations.
There are various types of business consultants specializing in different business aspects.
• Strategy and Management Consultant – Consultants who can bring industry expertise to your business to help you scale, acquire new opportunities, and drive revenue;
• Operations Consultant - Consultants who specialize in operations can help you improve day-to-day processes. These business consultants take inventory of your current business model and figure out the best way to produce the same high-quality results at a fraction of the cost and time;
• Financial Consultant - They mainly assist in investment decisions and help you find the best way to handle your business’s assets and debts. Financial consultants may have even further specializations, including financial planning and advising your business on taxes, daily expenses, and more;
• Human Resource Consultant - These consultants can take over your day-to-day HR tasks, such as recruiting and retaining employees, processing payroll, performing administrative tasks, and managing employees’ performance;
• Marketing Consultant - Marketing consultants help businesses identify their strengths as a brand and expand upon them to create brand awareness and exposure. Whether your business needs a rebrand or a fresh marketing strategy, this type of consultant can be an asset in expanding your business’s reach.
The true value of a business consultant is that they can offer guidance and assistance in order to help you make the best decisions for your business. Here are 5 significant advantages that hiring a business consultant can provide your business with.
Running a successful business requires hard work, acumen, and most of all, a lot of time. Hiring a business consultant can help to lighten the load and free up time to work on other important issues.
Many businesses also choose to take on a business financial consultant in order to help streamline their processes or identify inefficiencies in the way they operate. This results in both better business practices and bigger financial savings.
Making business decisions can often be tough, especially when you don’t have much information to work with. An often overlooked and underestimated benefit of hiring a business consultant is that they can come into a situation with fresh eyes and see things from a new and objective angle.
Every business person has strengths and weaknesses. If there is a particular area of business in which you feel you need assistance with, it can be a good idea to hire someone with knowledge in the field, rather than risk operating with a gap in information.
Be it obtaining business acquisition financing, launching a new product, or hitting set KPIs for the quarter, a business consultant is trained to help businesses to accomplish their stated objectives in a process-oriented manner. This helps businesses avoid wasting resources on half-baked initiatives and mitigate risks overall.
The role of a business consultant is to stay on top of market trends, possess a wealth of experience and knowledge in different areas of business, and have a skill for strategizing and thinking outside of the box. Their job is to possess a level of expertise that allows them to advise and help business owners to make the best decisions for their business.
The above advantages of hiring businesses consulting services cannot be overstated. A good business consultant provides guidance, answers, solutions, and set a roadmap for the business.
If you think your business could benefit from any type of consultation, be it management consultant, a marketing consultant, or a general business consultant, we would love to hear from you. Get in touch today to see how we can help!
Have you been ignoring email marketing, the most effective marketing strategy available? If this is the case, it is time to stop and think! Email marketing is those two small words you have probably heard repeatedly but never put into practise. What do you think? It is still not too late. You simply need to understand what you are doing before diving in.
Email marketing is probably the least-used marketing strategy available to small businesses today. Consider this: you own your email list and can communicate with anyone at any time. Your competitors, as well as Amazon, Google, and any other external company do not have access to your email list. Email is intimate and direct; recipients appreciate the sense that the person sending them emails is genuinely interested in them and their interests.
When in doubt, email marketing remains the most effective method of reaching your target audience. Whether you are looking to attract or convert leads, or simply grow your list of loyal customers, email marketing offers a plethora of tools to help you boost engagement and sales.
That is why email marketing has remained one of the most effective methods of communicating with current and potential customers for so long. Even in this day and age of social media, online advertisements, and an abundance of distractions, it works!
Email marketing is not limited to large brands and corporations. Indeed, it is one of the most effective strategies for a small business to gain new customers, build brand awareness, and stay top of mind with existing customers. I will discuss why email marketing is critical, who should do it, how to get started, and other strategies you can use to ensure your email marketing efforts are both professional and profitable in this guide.
When discussing digital marketing, one of the most critical metrics to consider is the return on investment (ROI). This also holds true for email marketing. According to the Direct Marketing Association, email marketing has a return on investment of $40 for every dollar spent. While email marketing offers numerous benefits—effective lead generation, nurturing leads to sales, and high engagement rates—and is a cost-effective method of reaching your target audience, it does have some drawbacks. That is why it is critical to approach email marketing strategically.
To assist you in getting started with your own email marketing campaign, I have put together a step-by-step guide to creating and implementing a successful campaign that will help you achieve your goals.
If you are looking for a simple, step-by-step guide to creating a successful email marketing campaign, we have got you covered.
1. Identify your intended audience
Email marketing is an excellent method of communicating with your audience, and when done correctly, it can significantly increase brand awareness and engagement.
However, how do you begin? Create a buyer persona and an email strategy to get started. A buyer persona is a semi-fictional representation of your ideal customer or audience, based on market research and actual customer data. Consider their interests, their stage in the buyer's journey, the goals that drive their behaviour, how you can assist them in achieving those goals, and the content they find valuable when creating this persona.
While a buyer persona can assist you in better understanding your audience, an email strategy will help you develop your campaign. The strategy should define the campaign's objectives (brand awareness, engagement, and sales), define the campaign's target audience (buyer persona), establish KPIs, and define an editorial calendar outlining the types of content that will be shared via email.
2. Create a new email list or use an existing one
"What exactly do I need to know more about email marketing campaigns?" you might wonder at this point. "How do I get started?"
The answer is straightforward: it all comes down to the list. When you are starting from scratch, you will want to think about how you can get people to give you their email addresses without being too pushy about doing so. Consider the following scenario: if you have a Facebook page for your company, you could easily ask your followers to sign up for your mailing list in a post. If you do not already have a Facebook page for your company, it might be a good idea to consider adding one as part of your overall marketing strategy.
In the event that you already have a list of email addresses and are simply looking to expand it, you can use tools such as Google Analytics or Facebook Insights to determine where your potential customers might be hanging out on social media or other websites. In marketing, this is referred to as demographic targeting, and it involves looking at specific demographics (such as age, gender, or location) in order to narrow down your audience and increase the likelihood that they will be interested in what you have to offer. Once you have done that, try posting something relevant on those platforms with a call-to-action that encourages people to join your mailing list.
3. Create Great Content
In order to create excellent content, you must first understand what your target audience believes about your product or service. What are the sources of their distress? What is it that they are concerned about? This information will assist you in crafting an e-mail that speaks directly to them in a way that no one else can understand or replicate.
Before you can start creating content for your email marketing campaign, you must first determine what kind of relationship you want to establish with the recipient. Are you attempting to sell a product to them, or are you simply sharing information with them? The tone you use will vary depending on your objectives.
Select the main character for your emails, such as the company or the customer, and write the email around that character. Making use of different pronouns, such as "we" and "I," allows you to alter the tone of your message and the way it is received.
After that, think about how the content will fit into your overall marketing strategy and plan. Is it part of a larger series of communications that will continue indefinitely? Is there anything else you think I should know that will help me understand what you are saying?
Finally, think about how you want to structure your message, including where and how often you want to use links, images, and call-to-action buttons, and how you want to convey that structure.
These steps can assist you in creating excellent content for an email marketing campaign so that your subscribers will look forward to hearing from you again in the future!
And here's a bonus tip: In any email marketing campaign, A/B testing is a critical part of the process. It is an excellent tool for evaluating the effectiveness of various subject lines and email body content. Depending on the size of your client's audience, you may need to repeat the experiment several times before you obtain statistically significant results. If you prefer a sequential approach rather than a simultaneous approach, you can introduce a new variant each time, rather than comparing two at the same time, and this will allow you to tweak the experiment design.
4. Send your emails at the right time and day
When running a high-return campaign, it is critical to send your emails at the appropriate time of day and at the appropriate frequency.
But when is the best time and day to do this?
How to find out is as follows: Analyze the information you have.
There are generally a few patterns that emerge when you examine the data of who opened your email and when they did so, according to our research. At specific intervals or on specific days of the week, you will notice an increase in activity. If you want to get consistent results, use those patterns to send your next batch of email messages.
If you are unsure of the best times and days to send your message, we recommend sending a test message to one percent of your mailing list to find out. Once you have observed their reactions, you can narrow down your target audience based on what they appear to respond to the most positively (and really listen to them!). Then, send out more emails to those individuals—but this time, make sure to include everyone!
You may be focusing on the wrong things when it comes to email marketing. Each time you send an email, you should ask yourself, "Did my previous campaign work?" and examine the campaign's metrics. However, that is not the only question you should be asking—you should also inquire as to why your results were as they were.
5. Analyze what worked and what didn't work
It is not sufficient to check your inbox and determine whether your open rate was high or low. This can indicate that something is not working, but it cannot specify what is not working.
It is critical to consider whether your subject line, sender name, or preheader text offended recipients. Additionally, you should consider whether the email's copy was confusing or off-putting in any way.
To begin, you will want to analyse your campaign data. Following that, you will need to develop a strategy based on the data.
Finally, make a change in accordance with your strategy. You can experiment with various changes to determine how they affect your metrics. Bear in mind that some metrics are more critical than others; therefore, they should be monitored more closely.
After completing this process for each of your email campaigns, you will have a firm grasp on what works and what does not for your business. And then what? There is no end to the possibilities!
In short, you must analyse what worked and what did not work along the way so that you can begin to develop a pattern of what works and what does not work for your audience.
Why Companies are Investing in Email Marketing
Marketing is a dynamic field, and the latest trend appears to be a return to the early days of email marketing. Recently, businesses have increased their investment in email marketing campaigns as a means of communicating with customers and driving sales. This could be because they are seeing positive results from their efforts or because they simply want to get back to basics and concentrate on a more traditional mode of communication.
Whatever the reason, there is no doubt that email marketing is a highly effective strategy for businesses seeking to connect with customers in an increasingly crowded digital space.
However, with email marketing, you can ensure that your customers receive the message you intend—and you will not have to worry about it vanishing into the ether if someone with more followers shares something concurrently.
Additionally, email marketing has an advantage over social media in that it allows for greater customization. You can segment customers according to their preferences and send them personalised messages soliciting feedback and inviting them to participate in special promotions.
Finally, email marketing is becoming more automated than ever—which means you can spend less time managing campaigns and more time on what matters most: running your business!
Therefore, why are businesses investing in email marketing at a higher rate than ever before? The answer is straightforward: it works!
Start Sending Out Emails Today and Watch Your Business Grow!
We understand how critical it is for you to be able to reach clients in a variety of ways. Email marketing is a low-cost method of developing relationships with customers and increasing revenue.
Especially because so many people are already on their phones and computers throughout the day, email marketing can be extremely effective. Sending out emails is incredibly simple, and the return on investment is substantial.
Email marketing is a fantastic way to stay in touch with your customers and to introduce them to new products or services. When they receive an email from you, they will feel valued and appreciated, and this will only encourage them to purchase more of your products or services in the future. Furthermore, you can use this information to create future offers that are specifically tailored to them!
Start sending out emails today or just email us at firstname.lastname@example.org or call us at +61 2 9089 8875 to schedule a free consultation about your company's email marketing.
Paid per click (PPC), commonly referred to as cost per click (CPC), is a form of online advertising. It's similar to digital advertising in that you only pay when someone clicks on your ad. Google Ads, Microsoft Advertising, and Amazon Advertising are all examples of pay-per-click advertising. Paid-per-click advertising has recently been adopted by social media giants including Instagram, SnapChat, and Facebook, among others.
How does it all go down, exactly?
Your company's ad will be seen by internet surfers searching for information. They'll be taken to your linked web page whenever they click on the advertisement. The term "pay per click" comes from the fact that you are only charged when a user clicks on your ad. Pay per click advertising differs from traditional forms of advertising in that you only pay when people click on your ad.
Pay-per-click (PPC) software
Google Ads, Amazon Advertising, and Semush are all options for pay-per-click advertising. Because of Google's 92 percent market dominance of the search engine business, Google AdWords is the most commonly used tool for pay-per-click advertising. Amazon advertising permits the display of pay-per-click type ads on their website/mobile application to their 300 million active visitors. Semush is best suited for firms who currently have a considerable PPC and SEO budget.
What are the perks?
Because you only pay for the ad based on the number of times it is clicked, you can control your budget using pay-per-click advertising. Because of the segmentation options available with PPC, you can be confident that your adverts will be seen by the intended population. To verify that your target audience is getting your adverts, you may monitor the analytics of the ad and see how many times it has been clicked and by whom.
Paid per click advertising is an excellent digital marketing strategy that has several advantages. If done correctly, PPC may yield excellent results in a relatively short period of time, and our professionals at Net Fusion Technology can assist you in developing a pay-per-click strategy that is tailored to your company's needs.
Through business assistance, several companies seek to improve their professional management. But we do know that before implementing this type of large-scale strategy, it is highly necessary to be aware of its role and the added benefits it will bring to your business. The trend towards business assistance has constantly been increasing due to the growing need for companies to respond to the latest technologies and market complexities to adapt to new changes in the market and remain competitive. And with the help of business assistance, you can easily delegate functions that are not quite significant for your company as such to the company you are outsourcing. By doing this, you will be able to dedicate your time and efforts exclusively to the core activities that are primarily the basis for production and profit maximization.
How can you tell when it's time to get business assistance?
The following signs are good indications:
Other advantages derived from business assistance, certainly make the cost of outsourcing worthwhile -
You can also obtain all these benefits by outsourcing your Bookkeeping and Virtual Assistance functions to NFT. We assure you to keep your confidential information secured and provide a high-quality service while you can completely dedicate yourself to your core activities.
Want to increase traffic and conversions? Strategies adopted are not giving desired results? NFT has put together an overview of effective marketing tactics that will glue the right customer on the right device at the right moment.
Looking for quick and effective solutions? NFT can help you make your website easily and quickly. With technology and user preferences changing rapidly, the team at NFT can design, build your website to cater to the correct target audience. Our great design will connect your website visitors with your ideas and product offerings. We fuse performance and style to deliver effective design for your business. Get in touch with us ASAP so that you don’t miss out on your potential customers.
Content creation is one of the most challenging tasks, and with today’s increasing usage of various social media platforms, it is getting even more tough to post relevant content that is effect for our SEO purpose.
But, as always, you have NFT to your rescue. We’ll give you a little insight into the type of content you can post on three major social media platforms for your business that will not only reach your customers but attract them and also engage them. Let’s be a little creative!
This can be quite overwhelming and time consuming to implement changes and be consistent
with them. Worry not, NFT provides Social Media Marketing services that shape your social media profiles and let your brand’s voice be heard. Get in touch with this, and convert your audience into promising customers.
Almost everyday there’s a new headline about cyberattacks and their devastating losses that could potentially threaten the survival of your business in a snap. There are many such incidents that occur on a regular basis but go unnoticed simply because organizations do not know how to detect them. For instance, it is quite possible that even though your information is not being compromised, it is being threatened.
But like all other times, NFT is here to raise your understanding of such incidents only so that you are able to identify these security incidents right at the beginning and not compromise on the safety of your business.
Whenever you experience the following incidents, know that your information is being threatened.
All of these incidents could turn into a threatening cyber attack. Be responsible and beware by adopting cybersecurity services that can help your company stay secure. Spend a little today and save yourself f rom losing all that you’ve earned. NFT offers consulting services in all aspects of cybersecurity, f rom strategic planning to the most technical engineering challenges. Our team will make sure to design the perfect solution based on your company’s specific needs. So stop waiting, and contact us now!