Congratulations! If you are reading this your business probably has a social media presence and doing advertising on the channels as well. The only problem is that you are probably confused with how to measure your success or “return of investment” (ROI). 

In this blog, we will tell you some of the things that you need to know to be able to measure your “return of investment.”

  • Social media goals or purpose

Like everything in business, your social media has to provide a function to your business. This is the first thing you must always do because without a clear set of goals or a clear purpose, it would be like your social media was a bus headed nowhere. 

Some examples of goals that can be set are:

a. Increasing brand awareness for your brand/business.

b. Attract traffic to your website. 

c. Generate new leads. 

Once you have set your goals, you can break down what are the analytics that you can use to support that you are indeed achieving your goal. It can either be tracking the vanity metrics – fan growth, mentions over time, or even the number of people inquiring through your social media about your product. 

  • Develop a social media strategy to achieve your goals.

Certain social media goals will come with certain strategies. Not all strategies will be the same so having a strategy on how to accomplish your goals is a great way to help you get your return in investment. 

Some strategies include:

a. Run social media ads with goal conversion to generate new leads.

b. Run a remarketing campaign that targets website visitors on Facebook.

c. Follow 10 new people on social media a day (relevant to your industry and customers).

  • How long does it take to accomplish set goals?  

Since you are not the only company that uses social media, don’t expect that all your goals will be accomplished in a week or even in a month!

Doing social media takes a lot of time and effort, so give your self a rough timeframe based on your set goals. As you go along, if you don’t see the results you want in your timeframe take a step back and restrategize on how you can accomplish those goals (be doing paid, doing organic, or taking a look if your timeframe was the problem). 

As the saying goes “Rome was not built in a day,” neither was a 1.2M followed social media account. Looking at what it takes to accomplish your set goal is how you know if you have a “return in investment.”

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

Let’s face it, digital marketing is becoming the new way of reaching audiences in their homes. Every business should have at least a strategy when it comes to digital advertising as it comes with many advantages.

Here are a few to note down if you are thinking of plunging to the world of digital advertising. 

  • It’s cost-effective

It is difficult to compete with bigger businesses in terms of voice share when they have money to spend on traditional ads. Advertising in the digital space levels the playing field for all businesses targets your intended audience while maintaining a budget that is friendly to your pocket. 

The slight drawback is that it takes time to implement the strategy and develop the results. Although, when done correctly is worth the investment that you put in. 

  • It’s trackable

With traditional advertising, it is hard to pinpoint the root cause of why the ad failed as there are too many factors in play. When you create a digital marketing advertisement, you can see in real-time how your ad is doing and adjust your strategy. This allows you to save money when doing your next ad as you now know what worked and what didn’t. 

  • It can allow you to target your desired audience.

As mentioned earlier, digital advertising allows you to target your desired audience on a budget. When creating ads on Facebook, you are given the option to define age, a specific gender, occupation, interests, hobbies, and more. The options are limitless. 

  • It increases your conversion rate

When you invest in digital marketing, you have the option of increasing your conversion rate as you are now targeting people who are interested in your business. When you have earned enough conversions, your company will start to grow and get noticed. 

  • You are in control and can make changes as you go. 

One of the biggest benefits of digital advertising is the option that you can make changes as you go along the ad. Unlike traditional marketing, you can tweak your social media ads, optimize your SEO campaigns, and update your content. 

Investing in digital marketing can help your company earn more revenue, leads, and conversions. If you’re ready to take your business to new heights, contact us to see how we can empower your business. 

 

As Natalie Massenet once said –

”Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing”. 

The same goes when posting content for your business on social media. 

Great content allows you to inject your business persona in subtle ways but also allows you to support the brand recall and create top-of-mind awareness. However, with hundreds of online tools out there (most of them paid), it’s easy to get lost in which is the perfect tool for you. 

Not to worry! We have tried a couple (if not thousands) of online tools for you and here our top 3 picks that you must use:

Link: www.canva.com

What can we say about Canva? From the great user-friendly layout to its features that are quite robust in its free version. Though you do have to pay for the pro version that unlocks more features, the free version provides you with over 80,000+ free templates (that you can easily use as your base and make into your own), 100+ design types (from social media posts, presentations, letters and more) and finally hundreds of thousands of free photos and graphics to choose from. 

The best part of that is? You can download your work on the free trial by PDF, JPG, or PNG file; and distribute it on social media with integrated share buttons. We would definitely recommend this for first-time businesses wanting to try their hand in creating their own content. You will definitely not go wrong by using this.

 

Link: https://crello.com/

One great online photo editing tool that has been flying below the radar for too long. Much like canva.com this free online editing tool provides you with templates that you can build up from, around 140 million stock photos you can choose from plus if your business has a particular font you can upload it to this online tool. 

Sadly, it does not let you download your works once you have finished them although, they do provide a 14 free trial on their pro version that can enable the feature of downloading your work once you are done.

Link: https://snappa.com/

Snappa is the last on our list for worth-it editing tools. Made for those who have little to no knowledge of editing and want a simple design for your business, this could very be the editing tool for you. 

Very user friendly with over 6,000 templates and over 3,000,000+ HD photos & graphics this online editing tool is a great way to start your journey into creating your own content for social media. 

Final takeaways

There you have it, the top 3 worth-it editing tools that we highly recommend to start your journey for your business. Have fun and play around with the different tools and design great eye-catching photos, videos, and designs. 

If you are still not sure where to start? We at Netfusion Technology are ready to help you begin your journey. Contact us now!

So you have a business and want to take that big step and set up your business game on social media. Congratulations! All companies need to have a presence on social media. 

However, the one thing that companies sometimes fail is choosing the right social media platform for their company. It’s an easy mistake to make – social media is fickle. Staying on top of new channels, trends, and the best practices takes quite some time and a lot of hard work. 

Before you jump right into the world of social media, one question that you have to ask yourself: 

Are you a B2C, B2B, or both?

This is the first question you always need to ask yourself before you jump right in. By knowing what type of company you are, you will be able to hone down to what social media platform best suits your company/business. 

So what is your company? Really?

Knowing if you fall either in B2C, B2B, or both changes what social media platform you should be on. The reason for this is because B2C companies the content lifecycle is built around driving a single consumer to make a quick, on impulse purchase while B2B addresses multiple stakeholders, each needing different information and proof that there is a value when they are in the buyer journey. 

Platforms to use 

Facebook & Instagram:

  • Both B2B and B2C businesses can benefit from using Facebook to promote the company, although this platform is more geared for B2C use. 
  • B2B companies generally use this channel to promote the “human” side of the brand, engaging with their audience showing what the company does and their company culture. 

Twitter: 

  • B2B and B2C companies can use this platform as both of their audiences interact actively on this channel. 
  • For B2C companies, this is where they can post easy content to entertain while participating in the conversation with their audience. 
  • For B2B companies, this can be a platform where they post educational content like informative articles. 

LinkedIn:

  • Primarily used by B2B companies, this platform is known to have the largest network for professionals. When using this channel to leverage LinkedIn, your businesses must post educational content that your team is producing. Not only that, explore and use the other features that LinkedIn offers like as showcase pages and industry pages. 

If you are still not sure where to start? We at Netfusion Technology are ready to help you begin your journey.