Have you ever needed to get a high-level overview of a company's digital marketing efforts, or have you ever conducted a digital marketing audit for a client or colleague? What is the process of conducting a digital marketing audit like?
Cleaning a room is analogous to conducting a digital marketing audit. You have identified the source of the problem and want to eliminate it. It is a straightforward but critical step in laying the groundwork for long-term success. Digital marketing audits can be difficult, especially if you are not sure what you are looking for or why you are looking for it.
Unified digital marketing audits are a systematic evaluation of your current digital marketing strategy. The process goes beyond simply analysing your marketing materials and takes into account the entire process, including its implementation and the readiness of the system. Your company's assets, as well as your strengths and weaknesses, are all evaluated during this process. Over half of small businesses admit that they are not prepared to face the challenges of a digital world, according to the latest statistics. As a result, the purpose of conducting an audit is to take stock and identify your company's strengths, weaknesses, opportunities, and threats in order to identify and address any potential threats as well as to identify and pursue market potential that can be used to propel the company forward.
Website traffic, online marketing efforts, and website performance are all evaluated in detail. In order to identify opportunities, identify digital optimization weaknesses, and build on strengths, data collection must be done in a systematic manner. They are frequently carried out by expert SEO professionals who are able to provide information on how to best position their company for growth and success in their particular industry.
A digital marketing audit can assist you in gaining a better understanding of where your website is currently located in the digital world. This can assist you in identifying any leaks in your digital marketing efforts and improving their overall performance.
Your digital marketing efforts are the foundation of your company's operations. They aid in the generation of leads, the conversion of customers, and the retention of customers. But how do you know if they are actually effective? And what can you do to make them work more efficiently?
A digital marketing audit is a great way to get a clear picture of what is working and what isn't, as well as where you can make changes. It provides an objective assessment of all of your digital marketing efforts as a whole—rather than just specific channels or campaigns—allowing you to identify areas where there are gaps or misalignment between your efforts and your business goals.
You are probably wondering why you would need a digital marketing audit in the first place.
Briefly stated, it is an excellent place to begin if you want to determine what aspects of your current digital marketing strategy are working and which aspects could be improved. A thorough audit can assist you in identifying and resolving some of the most common issues you may be experiencing, including but not limited to:
Inadequate website performance
In the event that your company's website is underperforming or is not generating the results you require, it can be difficult to know where to begin. A digital marketing audit can identify areas where you should concentrate your efforts and provide you with the tools you need to make those efforts a reality.
What role does it play in website performance issues?
The amount of traffic a website receives and the frequency with which users interact with the content on the site are two ways in which performance can be measured. Put another way, if you have 100 visitors to your site each month but only 5 of them click through to a product page, you have a low conversion rate, according to the numbers. People must be aware of the existence of your content before they can engage with it. It is at this point that we come in. When we conduct an audit, we can discover what is working for you and what isn't, allowing us to make changes to the site or implement new strategies to achieve better results for your business.
Net Fusion Technology's mission is to assist you in reaching your target customers through the internet. We understand that online marketing can be a difficult task, and we want to assist you in cutting through the clutter and identifying the strategies that are most likely to be successful for your company.
What are the benefits?
If your website is not performing as well as it should be, an audit is something you absolutely must have done! Our evaluation of your entire digital presence (social media accounts, email campaigns, and so on) will reveal what is working well and what needs to be improved so that we can make changes as needed.
Our digital marketing audit will look at how much traffic you are getting, what types of ads and content have worked well for you in the past, and which areas of your site are underperforming or containing outdated information, among other things. We will also make recommendations for areas where we believe you could see significant improvements if we were to assist you in putting them into action.
Low conversion rates
A digital marketing audit can assist you in increasing your conversion rate by identifying and resolving common issues that prevent visitors from completing a transaction on your website.
Without a professional analysis, it is difficult to determine exactly what is preventing visitors from converting, but here are a few common reasons why this happens:
Slow load time
The average user has an attention span of approximately 8 seconds, according to research. The consequence of this is that if your website does not load in that amount of time, you will have lost a potential customer. There are many different factors that can contribute to a slow page load time, including image size and quality, the amount of unnecessary code on your site, and the server on which your site is hosted.
Poor usability
Do you have a large number of broken links on your website? Is it simple for users to navigate through your website? Is there a clear call to action in place? All of these considerations can have an impact on your conversion rate.
Missing out on SEO keywords
Search engine optimization (SEO) is critical for the growth of your company. If your website does not appear high in search engine results, it is likely that you are losing out on traffic and conversions. When you conduct a digital marketing audit, you can determine how effective your current SEO strategy is and how it can be improved to achieve better results.
If either of these situations applies to you, it indicates that you are not communicating effectively with your target audience. You might be attracting people who are not interested in what you are selling, or you might be attracting people who are interested in what you are selling but are not sure whether they should buy from you or from someone else.
Through an examination of all of the ways in which users come into contact with your business online, a digital marketing audit can help you identify the root cause of low conversion rates and implement solutions (through online advertising, social media channels, etc.). A detailed analysis of conversion rates from each source will be conducted, as well as the identification of sources that are performing particularly poorly.
Trouble with Lead Generation
Are you having difficulty getting your lead generation efforts off the ground? If so, you are not alone. Perhaps you have launched an email marketing campaign and are not seeing the results you would hoped for so far. Perhaps you have tried to improve your search engine optimization efforts, but have been unsuccessful in improving your search engine rankings.
Alternatively, you may be completely clueless as to what is going on. You have the impression that you are hurling darts into the dark, and none of them seem to be hitting their targets.
Lead generation is the process of attracting and converting strangers and prospects into someone who has expressed an interest in your company's product or service. It is also known as sales prospecting. This is typically accomplished through methods such as social media marketing and paid search.
Many businesses rely on the leads they generate to be successful, and this is especially true for small businesses. In the absence of effective lead generation strategies, it can be difficult for a company to reach new customers, which can make it difficult for the company to grow.
Even if a company has been in operation for a long period of time and has a steady stream of customers, it is critical for them to continue generating leads in order to attract new customers and expand their business over time. Some businesses find this particularly difficult because they do not have a great deal of prior experience in digital marketing.
It is a type of research study that helps companies identify the aspects of their online marketing campaigns that are successful while also identifying areas where they may need to improve or change their approach. It consists of activities such as competitor research, keyword research, content audits, technical SEO audits, site speed audits, brand reputation tracking data, customer surveys, and customer feedback, among other activities.
Using the results of an audit, you can improve the effectiveness of your tactical planning and ultimately generate more leads for your company.
Auditing is a critical component of digital marketing, especially if you want to sell your products or services without encountering any difficulties in the process. When it comes to their business, it is a step in the process that most people overlook because they believe it will be a waste of time for them. During this process, you will identify errors and opportunities to improve your website in order to better meet the needs of your customers. Among other things, you can evaluate the credibility of your website, its ranking in search engines, and any other important metrics that will assist you in further developing your business online.
A good digital marketing audit will not only identify your website's strengths as well as its weaknesses, but it will also provide incredibly valuable actionable insights that will allow you to quickly improve and optimise your website's performance.
As a business owner, you must ensure that the various efforts you put forth in the world of digital marketing are well received by your prospective customers. Providing them with the information that they require while also developing strong relationships with them can aid in the improvement of your company's performance and profitability. When launching a new marketing campaign or introducing a new product to the market, you should always enlist the assistance of a professional audit service to ensure that everything goes smoothly.
Therefore, the next step is to heed some sound advice. We hope you have discovered some excellent tips for improving your business and developing a solid digital marketing strategy. Then put it into action as soon as possible. You will soon see the benefits of a well-executed and proactive business plan.
You can email us at digital@netfusiontechnology.com for more insights and wisdom on social media auditing, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.
Phishing scams are fundamentally identical to the con in which an unscrupulous individual deceives someone into handing over their wallet by posing as a trusted friend. Businesses are the target of phishing scams, just as concealed-weapons laws are the target of law-abiding citizens. Phishing scams are predicated on the premise that people will do things out of fear and greed that they would not do out of reason.
Fraudsters have developed new methods for duping users into providing personal information, including 'phishing' emails and websites that appear to be legitimate but actually collect sensitive information. Phishing is a type of online fraud in which criminals send email messages designed to trick victims into disclosing personal or financial information.
Phishing scams are a risk for any internet user, but the risks are multiplied for some of us due to our business and industry. If your company is in a position where a phishing attack could put it out of business, we must take proactive measures to protect and educate ourselves. Indeed, we should view phishing attacks as crimes against our own companies and individuals.
Regrettably, they come in a variety of forms and can easily attack you if you are unaware.
To avoid phishing scams, we must first understand how they work. The following are the five most prevalent types of phishing scams.
This is the most frequently encountered. Fraudsters create emails that appear to be from legitimate businesses in order to obtain all of your personal information. Sending a generic greeting is one way to identify these bogus emails. Additionally, you can see spelling and grammatical errors in the content. However, the best way to check for suspicious activity is to examine the email address from which it originated. If something appears fishy, it is most likely a phishing scam.
This type of phishing is significantly more personalised, making it more difficult for people to identify it as a scam. Due to the fact that spear-phishing emails are directed at a specific individual, business, or organisation, they are occasionally referred to as social engineering. These con artists will send emails that appear to originate from legitimate sources and are unique to each individual.
This variant elevates phishing to a new level. These scam artists will send you an email that is an exact replica of the one you received. However, this time, it contains an extremely unsafe link that has been replaced with the one from the original email. Typically, the link contains a dangerous attachment or directs you to a threatening website.
This time, these fraudsters attack on the BIG ONES, hence the whale. When attacking these high profile executives, they do a lot of research in order to gain access to important data or go for cash
If you think regular pop-ups are annoying, think again. Scammers now make use of these pop-ups to create ads with warnings about their computers about getting viruses and the only way to get rid of it is through installing a software.
Because of the proliferation of phishing scams, it is essential to understand how to protect your personal information. Even though clicking on random links in unsolicited e-mails is not uncommon, those leading to malicious websites are virtually indistinguishable from those leading to legitimate websites. Nowadays, email addresses and domain names can be easily forged, and identity theft is a problem that is all too common. By taking the necessary precautions, you can keep your data and devices safe.
It is just common sense. I suspect that is what it all boils down to, but we do not always pay attention to what others are saying. The most effective method of avoiding scams is to avoid being drawn in by the content of the email. Phishing scammers will frequently attempt to elicit emotional responses (such as surprise or annoyance) before requesting information or money. Again, use your common sense and refrain from responding to the email or clicking on the suspicious button.
In order to avoid falling victim to any type of phishing scam, we must not only recognise them but also be on the lookout for them. With these suggestions, you will learn what to look for and how to stay safe from e-mail attacks. Never assume that the only way a phishing scam can infiltrate your system is through e-mail. It is always possible that they will spread through social media or other channels as well as word of mouth. Maintain a keen awareness of your surroundings so that you can spot a scam before it becomes a serious problem for yourself.
To conclude, here are some pointers on how to avoid falling prey to phishing scams.
There are always new scams, and new definitions are constantly being added to keep up with them. User should use anti-spyware and firewall settings, and keep their programmes up to date on a regular basis to protect themselves from phishing attacks. Antivirus software includes special signatures in addition to safeguarding against known technical workarounds and loopholes. All you have to do is make sure that your software is always up to date.
Make a habit of changing your passwords on a regular basis. To safeguard yourself against bank phishing and credit card phishing scams, you should conduct regular personal reviews of your bank and credit card statements. It is a good idea to keep an eye on each of your online accounts on a regular basis, regardless of whether you are required to. Not monitoring your online account for an extended period of time increases the likelihood that someone will exploit your absence and have a field day with your information.
By making purchases on this type of website, criminals will be able to obtain the credit card information of those who visit it. As long as you are on a secure website, you should not encounter any difficulties. If you receive a warning that a website may contain malicious files, you should avoid visiting it. Downloading files from phishing emails or suspicious websites is not recommended. In some cases, search engines may even direct users to a phishing site that advertises low-cost products to make a profit.
Key Take-Away
We hope that this article has assisted you in better understanding the various types of phishing scams and has provided you with some suggestions for how to avoid falling victim to these types of scams. In this day and age, data hackers are becoming increasingly sophisticated in their ability to make phishing scams appear even more legitimate, and they deserve to put forth a little extra effort into being cautious. It is not necessary to be concerned if you have fallen victim to one of these phishing scam techniques. Fortunately, you can always undo the damage by going directly to the website that we have recommended here or by simply re-launching your browser.
To summarise, maintaining vigilance and discretion is essential in order to avoid falling victim to phishing scams. While people have grown accustomed to receiving spam, phishing scams are becoming increasingly sophisticated, appearing to be extremely legitimate and targeting specific niche markets. Educating yourself on how to spot these scams will not only keep you from falling prey to them, but it will also assist you in convincing others of the dangers of falling prey to these scams – both now and in the future as well.
Digital transformation is more important than ever in industries today, from small to large businesses. The more digital you are and the faster your business can adapt to new technologies, the more relevant and competitive you will be.
However, many business leaders are unaware of what digital transformation entails. Is this just a fancy way of saying "move everything to the cloud" or something else entirely? Is there a specific process we must follow, or do we need to create new positions and then hire a consulting service to assist us in developing a customised framework for digital transformation?
In today's blog, we hope to provide clarity for anyone who reads this blog by answering some of the most frequently asked questions about digital transformation. So, if you're interested in learning more about digital transformation, keep reading.
In layman's terms, a breakdown of digital transformation.
One point that must be made clear to businesses is that digital transformation is not a one-size-fits-all solution. It can be difficult to pinpoint an exact definition because your digital transformation will look different compared to another company in a different industry, depending on the industry and the service they provide. However, for the purposes of definition, we could say that digital transformation is when digital technology is used in all parts of a business, changing how businesses work and how customers get value from them.
Going beyond the definition, there are times when a cultural shift within the organisation is required in order for them to constantly continue to grow, challenge, and experiment with the status quo, sometimes while being comfortable with failures along the way. For older companies, there may be times when they must abandon long-standing business processes that have become ingrained in their DNA.
A problem statement should always be the starting point for any digital transformation project.
When it comes to digital transformation, the first question you and your company should ask is, "Why?" The why is important because it defines and directs where your digital transformation can begin and what framework to employ. Examples of "why" include wanting to improve your customer experience, reducing friction, increasing productivity, or simply increasing profitability. If this is what you and your company want, it could be about taking your business to the next level by using and allowing your company to use digital technologies that weren't around many years ago.
As the owner of your company, you should be fully aware of how the world is changing and understand what the phrase "digital transformation" means in your company and its culture—whether you work in finance, agriculture, pharmaceuticals, or retail.
But why is digital transformation important?
Many businesses that have been in operation for many years have opted for digital transformation in today's digital and modern world. There could be several reasons for this, the most likely being: "If you don't, you won't survive."
Even after the recent pandemic that has been going on for a long time, a company's ability to quickly change their business chains, deal with all market pressure, and quickly adapt to changing customer expectations is very important.
Predictions of long-term changes in consumer behaviour from actual to digital as a result of the pandemic are coming true, as digital has been accelerating in almost all categories and industries. Streaming, online fitness, and food continue to be the most significant changes. On the B2B side, even though remote selling has slowed as businesses reopen, it continues to work as consumers have discovered the convenience in recent years.
Enhancing the customer experience has become a major goal – and thus a major component – of digital transformation. Client satisfaction will always be the most important factor in how well a business does.
How can I calculate the return on investment in digital transformation for my company?
To demonstrate the success of your company's digital transformation efforts, you must quantify the return on investment. That is easier said than done, however, because your digital transformation may affect multiple functions, departments, and even how your company interacts with its customers and employees.
Though it is difficult, quantifying its success is critical to its continued investment. This is because simply introducing and implementing technology isn't enough; KPIs (key performance indicators) must be established to allow you to track its effectiveness.
When assessing how well your digital transformation investments are performing, it is always best to take a holistic approach rather than a project-by-project basis. This is important to remember so that the failure of one project does not undermine all of your and your company's efforts toward digital transformation. When done this way, it also makes you more willing to take on more risks as you move forward on your digital transformation journey.
Other best practises for digital transformation should be considered as well. Among them are:
- Prioritize initial metrics.
- Develop metrics for experiments that you want to conduct in order to learn and adjust within your company.
- Finally, align your digital transformation with business outcomes: this could range from operational impact to cost impact to strategic impact.
Great! So, how can my company and I get started on the path to digital transformation?
Don't worry if all of this makes you feel hopelessly behind. Digital transformation is a huge undertaking, especially for larger, more established companies. When done correctly, it will result in a business that is more responsive to customer demands and more resilient in the fast-paced digital future.
You can email us at digital@netfusiontechnology.com for more insights and wisdom on digital transformation, or call us at +61 2 9089 8875 to schedule a FREE consultation about your business.
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Con M | Digital Marketing Manager
Net Fusion Technology | Masters of Marketing Communications |
Gartner has revealed its top predictions for 2022 for IT organisations and users. The IT industry is an internal part of the business world and of many businesses, which is why these predictions have great implications for the business world. Implications we believe these top strategic predictions will have on business are as follows.
It is common knowledge that most internet users feel uncomfortable with how much data companies have on them. Gartner predicts that by 2024, 40% of people would have started tricking tracking metrics that help collect this information to solve their privacy or other data management and protection concerns.
Many algorithms based on synthetic data generated from the data collected from the tracking metrics will be rendered useless and companies around the world will have to reconsider their marketing campaigns because they depend on this data to build buyer personas and plan target markets.
The high degree of personalization available in the business world will also take a hit because it is also based on the behavioural data collected.
Gartner predicts that the rise of Hybrid working that we see now will remain and result in the traditional manager role being greatly altered. According to Gartner, by 2024, 30% of corporate teams will be without bosses.
This change has come in place as businesses look to increase business agility. The pandemic has made it more necessary than ever to do so.
The manager role will depart from the commander and controller based approach where everything had to be done through her/him towards a more management focused approach with focus on planning, and prioritising role with more focus on core business activities.
This, if well executed, will result in higher efficiency, better time management and improved bottom line, but could increase the workload of the workers who not only have to do their work but also take over some responsibilities of the managers.
Businesses have always been working hard to ensure that their websites do not fall victim to cyber-crime. Data protection of both the data of the business and their customers is very important to them.CMS and other data fabrics of companies have also been victims of cyber crime, causing great losses to business.
Stronger retaliation will deter cyber criminals due to the fear of consequences and reduce the fear of cyber crime in companies.
This will also result in higher consumer confidence, improving the online consumer market.
Gartner predicts that many businesses try to keep their poor fit consumers on board with various marketing techniques or even improved products, but in the end they are just customers who increase by 2025, 75% of companies will break up their poor fit consumers.
costs and harm the reputation of a company
It is better for companies to refocus their attention on different target market than to try to keep their poor fit customers. It will result in improved profits. More conversions and optimal use of resources.
The increase in developer talent in Africa will improve investment in the region, businesses will be looking towards Africa for outsourcing, strategic partnerships and hiring.
Global competition will also increase due to the fresh blood infused into the market.
This will increase disposable income in Africa and make it a bigger consumer market as well and will increase marketing campaign focus on the African continent.
The rise of Non Fungible Tokens has been tremendous. Mcdonalds also just dropped their own NFT. NFTs provide users with unprecedented control over their work and insight into its life cycles. Previously, a sale meant a piece of art was gone for good, but with blockchain, you can keep track of it and benefit from it perpetually. It is a major move for artists to keep in touch with everyone who owns their work.
The nascent industry may appear full of questions rather than solutions to individuals seeking to make a career from creative works.
By 2024, an additional billion people will have access to the internet. This is sure to improve the rate of digital transformation and bringing more people onto the internet will widen the consumer market online.
Businesses have to prepare for this increase by improving the websites, server strength and marketing campaigns to capitalize on this increase.
With the Gartner It Symposium Xpo 2021 to take place soon virtually , where these issues will be discussed on a larger platform by leading IT experts and CIOs so if you do wish to know more on these predictions and their implications, be sure to tune in.
Through business assistance, several companies seek to improve their professional management. But we do know that before implementing this type of large-scale strategy, it is highly necessary to be aware of its role and the added benefits it will bring to your business. The trend towards business assistance has constantly been increasing due to the growing need for companies to respond to the latest technologies and market complexities to adapt to new changes in the market and remain competitive. And with the help of business assistance, you can easily delegate functions that are not quite significant for your company as such to the company you are outsourcing. By doing this, you will be able to dedicate your time and efforts exclusively to the core activities that are primarily the basis for production and profit maximization.
How can you tell when it's time to get business assistance?
The following signs are good indications:
Other advantages derived from business assistance, certainly make the cost of outsourcing worthwhile -
You can also obtain all these benefits by outsourcing your Bookkeeping and Virtual Assistance functions to NFT. We assure you to keep your confidential information secured and provide a high-quality service while you can completely dedicate yourself to your core activities.
Want to increase traffic and conversions? Strategies adopted are not giving desired results? NFT has put together an overview of effective marketing tactics that will glue the right customer on the right device at the right moment.
Looking for quick and effective solutions? NFT can help you make your website easily and quickly. With technology and user preferences changing rapidly, the team at NFT can design, build your website to cater to the correct target audience. Our great design will connect your website visitors with your ideas and product offerings. We fuse performance and style to deliver effective design for your business. Get in touch with us ASAP so that you don’t miss out on your potential customers.
Content creation is one of the most challenging tasks, and with today’s increasing usage of various social media platforms, it is getting even more tough to post relevant content that is effect for our SEO purpose.
But, as always, you have NFT to your rescue. We’ll give you a little insight into the type of content you can post on three major social media platforms for your business that will not only reach your customers but attract them and also engage them. Let’s be a little creative!
This can be quite overwhelming and time consuming to implement changes and be consistent
with them. Worry not, NFT provides Social Media Marketing services that shape your social media profiles and let your brand’s voice be heard. Get in touch with this, and convert your audience into promising customers.
Almost everyday there’s a new headline about cyberattacks and their devastating losses that could potentially threaten the survival of your business in a snap. There are many such incidents that occur on a regular basis but go unnoticed simply because organizations do not know how to detect them. For instance, it is quite possible that even though your information is not being compromised, it is being threatened.
But like all other times, NFT is here to raise your understanding of such incidents only so that you are able to identify these security incidents right at the beginning and not compromise on the safety of your business.
Whenever you experience the following incidents, know that your information is being threatened.
All of these incidents could turn into a threatening cyber attack. Be responsible and beware by adopting cybersecurity services that can help your company stay secure. Spend a little today and save yourself f rom losing all that you’ve earned. NFT offers consulting services in all aspects of cybersecurity, f rom strategic planning to the most technical engineering challenges. Our team will make sure to design the perfect solution based on your company’s specific needs. So stop waiting, and contact us now!
