If you have access to high-quality video editing software, you may create polished product promotions for sharing on social media channels like Instagram, Facebook, and YouTube, among others. One of the best ways to set yourself apart from the competition is to create and distribute your own videos using one of the many user-friendly, free video editing applications available online.
Customers are more likely to feel confident in their purchase decision after watching a well-made product video, which is a more engaging kind of content marketing than still images alone. E-commerce product videos have been shown to enhance conversion rates by as much as 144%, according to the online newspaper Small Business Trends.
Da Vinci Resolve 18 is a professional video editing software that offers advanced features for color correction, audio editing, visual effects, and post-production workflows. It is designed for use in film and television production, but it is also popular among independent filmmakers, YouTubers, and other content creators.
Overall, DaVinci Resolve 18 is a powerful and versatile video editing software that offers advanced features for color correction, audio editing, visual effects, and post-production workflows. While it may be more complex than some other video editing tools, small businesses in fashion, food, and creative services can benefit from DaVinci's capability to transform videos taken with a simple camera.
Another one is WeVideo, which is a cloud-based video editing tool that makes it easy for everyone to create professional-quality videos. WeVideo's interface is user-friendly and features drag-and-drop functionality, making it easy to add media files, trim footage, and apply effects and transitions.
WeVideo offers a variety of plans, including a free plan, a personal plan, a business plan, and an educational plan. Each plan has its own set of features and pricing, and users can choose the plan that best suits their needs.
Overall, WeVideo is a powerful video editing tool that offers a range of features and plans to suit the needs of different users. Whether you're a professional video editor or just getting started, WeVideo is a great option for creating stunning videos that can attract and engage potential customers.
OpenShot is a user-friendly and affordable video editing software that is ideal for small businesses. With OpenShot, small business owners can create professional-quality videos to promote their products and services, showcase customer testimonials, and highlight their brand story.
Overall, OpenShot is an excellent choice for small businesses looking to create high-quality videos to promote their products and services. It's easy-to-use, affordable, and offers a range of features that make it ideal for businesses with limited resources. Whether you're creating product demos, customer testimonials, or brand story videos, OpenShot is a powerful and versatile video editing tool that can help your small business succeed.
Lightworks (LWKS) is a professional-grade video editing software that is ideal for small businesses that want to create high-quality videos to promote their brand and showcase their products and services.
Overall, LWKS is a powerful and versatile video editing tool that offers small businesses a wide range of advanced features and tools to create professional-quality videos. Its intuitive interface, cross-platform compatibility, and affordable pricing make it an ideal choice for small businesses looking to create high-quality videos to promote their brand and showcase their products and services.
In conclusion, there are many video editing tools available that cater to different levels of expertise, budgets, and requirements. Some popular options include WeVideo, DaVinci Resolve 18, OpenShot, and LWKS. Each software has its own unique features, so it's important to choose one that best suits your needs.
If you are an independent creator or have a small business that is in need of video creation assistance for social media and advertising, you can contact us today and get help. Our team of experts can help you create engaging and professional-quality videos that will help your brand stand out and succeed in a crowded online marketplace. Don't hesitate to reach out to us and start creating stunning videos today!
Marketers are always in a state of war, trying to identify the best ways to get their social media algorithms to work for them because they govern whether their uploads are noticed by their customers.
The purpose of the algorithm is to use machine learning to customise the users' newsfeed to show relevant content instead of them being bombarded with irrelevant content, especially for users following a large number of accounts.
The algorithms are fulfilling their primary purpose but are not perfect, which is why they have turned into barriers of sorts between businesses and influencers and their organic reach.
To help you break these barriers, we have put together a list of 5 things you must know about them.
Most SNS sites may have shifted from the reverse chronological order for newsfeed organisation but the time of posting still matters as the algorithms include it in their calculation, picking the freshest post to show to the followers of that account under the condition that other conditions such as quality of the post are satisfied, this metric’s usage is common across all social media platform algorithms.
The algorithms reward engagement with visibility, which is why the type of engagement like the number of likes, comments, shares, or retweets your post gets becomes a major factor in determining whether it will turn up on the feed of your customers.
So it is important to create relevant and high-quality content. Posting your customers are likely to be active and interacting with them is also important.
There are various types of content that marketers use, ranging from video content, blog posts, and articles, while other types of posts do get recognised by the algorithms.
It is a well-known fact that video content is favoured by them. Carousel posts are also known to get more engagement on Instagram.
Overall, the content that is the most relevant to your customers and is attractive gets priority
The algorithms work hard to eliminate content that appears as spam such as links to content without calls to action, video content that is linked from other platforms, monotonous posting, reposting content from other platforms without edits, overly transactional and business-focused captions are amongst the things that the algorithm does not appreciate.
The ranking signals that the algorithms used to sort through content are similar across most platforms, with the exception of a few.
- Facebook’s algorithm highlights posts of friends and family to stay true to its original cause and avoids content that is business-focused.
- Instagram’s algorithm is known to be the most comprehensive one, taking into account user preferences and browsing behaviour.
- LinkedIn’s algorithm also stays true to its purpose and focuses on networking instead of engagement. It also gives you the option to chronologically order your newsfeed
- Twitter’s Algorithm functions similarly to Facebook but also allows you to order your timeline chronologically, like LinkedIn.
However, newsfeed curation was not always algorithm-based, Most of us still remember when Instagram switched to their algorithm and how different accounts were requesting their followers to turn on notifications for their posts in hopes that their organic reach would not be affected and content not hidden.
The hopes of Social Media marketers are the same, but their execution has changed tremendously due to increasing knowledge and understanding.
Our Digital Marketing experts also know all the ins and outs of getting the algorithm to work for them, so they are just the people to approach for your algorithm-related queries, Click here To get in touch with them now!