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Anti clickbait extensions are more relevant now than ever before. We’ve discussed before why clickbait headlines are something every marketer should avoid. We’ve covered here the specific types of clickbait headlines that Facebook detects and down votes in the same blog post.
But now a global epidemic of ransomware has taken over so many computers and threatened to wreak even more havoc if not for one lucky techie that found the kill switch by accident, and avoiding clickbait headlines has become even more relevant. Why? Because it’s one of the hackers most successful tools.
Computers in many countries around the globe froze due to malicious ransomware called: WanaCry. It made a computer’s important files unusable by scrambling and encrypting them along with the promise of total deletion if the victim does not pay the malware creators.
Highly vital computer files of the victims were essentially held for ransom. Dozens of countries where hit. Targets ranged from companies, government agencies, and even hospital with files that needs access or else lives could be at risk.
This all just proves that nowadays, click bait is still the new currency for hackers as well as spammers everywhere. Just because it gets a lot of clicks, it doesn’t mean that something is already good and true.
This is why Facebook, Google, and other internet digital giant companies have introduced projects that are geared towards eradicating click bait once and for all.