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Why Your Business Is Losing Money Without Web Development

Posted July 14, 2022

As technology evolves, new business opportunities show up every day. Even though technology simplifies many processes, it can be challenging for businesses to take advantage of opportunities if they lack expertise with the relevant technologies. This is the situation that businesses are in when they don't know much about web design or development. Website development services have changed how businesses work.

The establishment of a strong web presence is absolutely necessary to ensure the continued growth of a business. No matter how active you are on your business’ social media accounts, if people aren't drawn in by your website, all of your digital marketing efforts will be for nought. Future-minded businesses see these opportunities and are boosting their investment in web development to better serve their customers' needs.

We no longer need to ask if website development is necessary since we know it is. The question that needs to be answered is why is your company losing money just because you're not considering web development.

You've just eliminated a powerful tool for winning over your audience's trust.

Unprofessional web design loses visitors' trust. People won't trust your site if it has an unprofessional design or appears to be out of date. People may form a negative impression of your business due to your outdated website design. 

Consider a customer who wants to make a large purchase from a manufacturer. They're shelling out a lot of cash, so if they don't feel comfortable placing an order on your manufacturing website, they'll go elsewhere.

On the other hand, if your website looks professional, visitors will be more likely to trust you. They will have faith in your company and be willing to explore it further. If you want them to stick around on your site, you need to earn their trust. When people spend more time on your site, you increase your odds of converting them into leads. 

A website that looks professional will bring in more customers. This, along with quick page loads and straightforward navigation, is what keeps people coming back. When visitors can access your site in a matter of seconds, you have a better chance of persuading them to give your goods and services a try. 

However, if your website is of poor quality, badly designed, or takes too long to load, the visitor may leave before they even see your landing page.

You're not one step ahead of your competitors.

If you need a big reason why web development is important, here's a big one: Your competitors are already utilising it. You need to implement web development if you want to keep up with the competition.

A chance to differentiate your company from the competition is in the design and how your website works. When competing with other businesses, you usually offer the same services and charge about the same prices. To succeed in business, you need to find a way to differentiate yourself from the competition.

Your website's goal should be to attract attention and be remembered. If your website is old, out of date, and of low quality, your competitors' sites will rank higher than yours. Their well-designed website will work better than yours. This implies you’ll lose leads to your competition because their page is more appealing. Therefore, it will bring in more leads.

Your website should be able to give you an advantage over your competitors.

You can highlight your company's strengths and attract new customers with a professionally designed website. Make it clear to your target market why choosing your business is the best option.

You are not utilising the SEO power (Search Engine Optimisation).

Search engine optimisation (SEO) is an important aspect of website development that should be considered. There are now millions of websites competing for the top spot on search engine results pages.

Search engine optimisation (SEO) increases traffic to your website and streamlines its usability for current visitors. You can do more as a business than just create a website. You can also keep visitors to your website. Your code should be optimised for search engines, which can sound complicated if you're not familiar with web development.

Working with a web design company that includes SEO services as part of their package is the best way to ensure that your website is constructed appropriately and can be found by search engines.

Web development and web design are two methods for moving a website up the results. If you want your website to be at the top of the search results, you'll need to adhere to the search engine's criteria. Load speed, ease of navigation, keywords, picture optimisation, and a variety of other factors are all considered.

As a result, your website will receive more organic traffic.

You are not making it easier for your customers to navigate.

A well-designed, user-friendly, and mobile-friendly website is essential for any company looking to make an impression in the digital world. All of the material on the website should be simple to read and navigate.

A decent website provides a visitor with more options for simpler navigating. This includes a search box where customers can type in what they want and be taken to the section fast, as well as sticky features like a sticky header or a sticky menu to further simplify and optimise your website's navigation.

To do this, online pages should have lightning-fast loading rates set by the web development process. A website that loads quickly is more responsive and easier to use. This is accomplished through excellent web design and the website building process.

After the website developer has completed the website, it is recommended that they test the web pages on a regular basis to ensure that the ease of navigation is maintained at all times. This aids in the resolution or elimination of bugs that impede web page loading. Increased organic traffic is guaranteed for a website with easy navigation.

Don't lose any money, create the website of your dreams right now!

Website is one of the most important factors in the success of any online marketing campaign. Building a website that compels visitors to learn more about your company is a significant investment. If you want to see positive results for your business, we, the web development team at Net Fusion Technology, have extensive experience in the field.

Net Fusion Technology is the company to go to if you want to see real results.

If you're ready to get started on your ideal website, you can reach us at +61 2 9089 8875 or use our contact form.

We're excited to be a part of your company's future success!

If you're in the market for a new website, or just thinking about it, you may be wondering what all goes into designing the perfect website.  Designing the perfect website is an art form. Just like any other type of design, there are a few key essentials that are needed in order to create an effective and appealing website. In this blog post, we will discuss what those essentials are. Keep in mind that this is not a comprehensive list, but rather a starting point for designing your perfect website.

 

Website design is all about creating a user-friendly experience for visitors.

The process of planning, designing, and ultimately programming a website is referred to as website design. The creation of a user-friendly environment for website visitors is the primary focus of website design. The purpose of designing a website is to simplify the process of locating the information that visitors require as well as navigating the site itself. Website designers employ a wide range of methods, such as layout, font, colour, and imagery, to produce an experience that is user-friendly for website visitors. 

Designers are need to take into account a wide range of aspects in order to produce an experience that is user-friendly. Some of these factors include layout, navigation, and general functionality. Users will have an easier time quickly and easily finding what they are looking for on your website if the layout is intuitive, easy to follow, and consistent throughout the entire site. Users should be able to easily navigate between pages, and the navigation should be clear and easy to understand. And as a final point of discussion, website functionality should be evaluated frequently to ensure that all components are operating as intended. 

In addition, website designers take into consideration how the website will operate on various devices, such as desktop computers, laptops, and mobile phones, when creating the website. Website designers are able to produce a website that is not only aesthetically pleasing but also simple to navigate if they take into account all of these criteria.

 

A professional web designer can help you create the perfect website for your business or organization.

The design of a website may be simplified into three primary components: the layout, the graphics, and the text.

A website's layout refers to the manner in which the many components that make up the site are arranged on the page. A good website layout should be simple to comprehend and work with, with a distinct hierarchy of information and navigation that is constant throughout.

Another essential component of website design is the use of graphics, which can take the form of either photographs or illustrations. However, you should only use them when necessary because an overabundance of images can make a website appear cluttered and make it difficult to navigate.

Last but not least, the content of a website must to be well-written and simple to understand. Additionally, it must to be pertinent to the subject matter that is covered by the website as a whole.

You can design a website that is not only gorgeous but also simple to navigate by taking into account all three of these aspects in the process of website development.

Having said that, the following are some further, more in-depth views into these three components.

 

Layout should be easy to navigate, with clear headings and concise text.

The design of websites is essential for a variety of reasons. The most noticeable effect is that it has on the overall design and feel of your website. However, the design of your website also has an effect on how easy it is to navigate. If the navigation on your website is complicated, there is a good risk that prospective customers or clients may leave your site before they get the opportunity to discover more about your company or organisation. As a result of this, it is essential to place equal emphasis on the aesthetics and the functioning of your website. Make sure to utilise descriptive headings and language that is brief while you are constructing your website. Make liberal use of whitespace to assist in breaking up large blocks of text and making your website easier on the eyes. Make sure that it is simple for users to navigate throughout your website. This should be your top priority. You can make sure that your website is both aesthetically pleasing and easy to use by just adhering to these a few simple criteria.

 

Graphics should be used sparingly, and only when they add value to the website.

Even though an image is said to be worth a thousand words, that does not mean that it should be included on each and every website. In point of fact, when there are an excessive amount of visuals on a website, it can really be distracting from the message that the website is attempting to convey. The use of graphics should be kept to a minimum, and only done so when they contribute to the value of the site. An excessive amount of graphics might give the impression that a website is congested and make it difficult to navigate. In addition, pages that have big file sizes can load more slowly, which is especially problematic for people who have poorer internet connections. Graphics, on the other hand, can be helpful in highlighting key information and adding visual interest to a website if they are used in an appropriate manner. In the end, striking a balance is vital in order to design a website that is both successful and efficient.

 

The text must be well written and error-free, using keywords that help with SEO.

It is crucial to ensure that the material on your website is effectively written and devoid of errors in order to remain competitive in today's increasingly competitive internet economy. This will not only assist to pique the interest of readers, but it will also ensure that your website is placed higher in the results pages of search engines (SERPs). Utilizing various keywords throughout the text of your site is one strategy that can help enhance its ranking. These are the terms or expressions that prospective clients are likely to seek for when they are searching for a company similar to yours. You may contribute to increasing the visibility of your site and attracting more visitors by incorporating these keywords in the text that you are writing. However, it is essential to make infrequent use of keywords and to do so only in settings where their application is warranted. It is important to find the appropriate balance when using keywords, as search engines may punish your website if they feel you have used too many of them. You can easily ensure that the content of your website is both well written and optimised for search engines with just a little bit of effort and attention to detail.

 

A professional web designer can help you create the perfect website for your business or organization.

Many times, the initial point of contact between a company and its prospective clients is through the company's website. Because of this, it is extremely important that the first impression people get from your website is a positive one. Working with a skilled professional web designer may assist you in developing a website that is not only aesthetically pleasing but also simple to navigate. In addition to this, they are able to ensure that your website is search engine optimised, which will increase the likelihood that it will appear high in the search results. You may leave a favourable impression on prospective clients and bring in new business with the help of a website that has been thoughtfully created.

In addition, you may construct a website that is not only visually appealing but also effective by employing the services of a professional web designer. A skilled web designer will invest the time necessary to learn about your company or organisation in order to create a bespoke website that caters to your specific requirements. They will also be able to provide you with guidance on how to present your material in the most effective manner, whether it be through the use of text, photographs, videos, or any other form of media. A web designer may also readily make any changes that you require to be made to your site in the future, should you find that you require such changes. Therefore, if you want to establish a website for your company or organisation, you shouldn't do it on your own; instead, you should employ a professional web designer to assist you in creating the ideal website for your needs.

 

 

In order to create the best website possible, it is essential to have a solid understanding of the components that are required. You may establish an online destination that caters to the requirements of your clients by first taking into account the requirements of your consumers and then developing an interface that is simple to use. Have you ever built a website utilising these fundamental design concepts? Let us know how it went!

A short guide on how to use 301 redirects to migrate your old website to a new site without losing traffic

What is a 301 redirect?

A 301 redirect is simply a code of date telling website spiders where you have moved your old web pages permanently to or where they can find similar information.  It may seem to be an irrelevant task for websites that have less than 10 pages, however, these lines of codes can make or break a site with thousands of pages migrating to a new design.

Why is a 301 necessary for site migration?

While information on the internet is movable and thus temporary, it is critical to make sure that information that you previously published is easily found by search engines especially if you have renamed the URL. Changing any url without proper redirection will render the current URL “dead” or 404 does not exist.

Losing old links to a 404 (not found page) code is like demolishing a well-established bridge to a town without giving commuters due notice or even alternative avenues to reach their destination.

While the main reasons why organisations often move to a new site are founded in the hope of creating growth in their market share, migration can instead be a reason for them to lose more traffic overnight. A brand’s following may not actually diminish but the number of visitors you get to your web pages through specific website signals can get disrupted as you change over to a new website.

Below are some technical tips on 301 redirections that can help you transition smoothly to a new website without losing relevant traffic:

Document your current site’s structure

Make sure to audit the structure of your site. Take note all your internal and external links before you move over. Use tools like screaming frog to get a comprehensive list of your existing pages, images and links as well as all the meta information of your pages.

Develop your new website structure

Once you have a comprehensive record of how your site is crawled by search engines, you will have 2 methods of structuring your new site.

Option 1 -  You can use the existing URIs as the basis of your current site structure and mirror the url structure on your new site.

This means that you need to keep your pages and URIs one is to one with no alterations to the way URLS are written. For example, if you have a “website.com/about-us”, your new page will be “website.com/about-us” not “website.com/about” or website.com/aboutus”.

Option 2 -  Use the current structure as a guide to match your new pages.

Most of the time, there is a necessity to alter the current URLS. This often happens if you want to alter the way information is ordered on your site or if you happen to have a new domain altogether. In this scenario, you will need to match the current urls with your new set of urls by using 301 redirections.

For example, if you have a blog entry about “how to buy cars” using a URL carscars.com/how-to-buy-cars, you will need to 301 redirect this page to your new url “carscars.com/a-guide-on-buying-cars” or to your new domain “carbuyer.com/how-to-buy-cars” otherwise your visitors will not be able to find the page with the old link.

Side notes:

  • Do not simply 301 redirect all pages to your new homepage.

It can be tempting to shortcut this step by redirecting old links to the new home page. It seems like an easy fix to do but doing this will make your site both confusing to the web spiders and, most importantly, frustrating to your users.

  • Match pages logically

If you do not have an apple to apples match of new pages with old pages, you can still 301 redirect pages to similar pages that may have the same kind of info as the previously existing page. However, accuracy in matching information is important. You do not want to send users and website spiders to page on shoes for men if your old was all about shoes for women.

  • Create a useful 404 page

Instead of just simply providing a generic notice use the opportunity to provide similar links or a search bar that they can use to find similar information on your site. Aim to create a 404 page that can turn a missing page into a user satisfaction opportunity.

Afterthoughts:

After you have implemented your 301 redirects on your new site, make sure to take note of 404 links through Google analytics and to re-crawl your site for 404 pages that may appear in the future. It will be guide practice to keep 404 pages to a minimum whether you are migrating to a new site or not.

More info on 301 redirects

https://yoast.com/create-301-redirect-wordpress/
https://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/

More info on 404 pages

http://charlesriverinteractive.com/check-404-errors-right-way/

 

Your company website is more than just an online version of a company paper brochure. Its design and performance can be seen as a measure of your company’s values, efficiency  and services. A poorly-designed website will affect not only your reputation but can also affect your sales and revenue in the long run. One can say that your customers will judge your site as a reflection of how your business operates.

With the the popularity mobile devices and the exponential growth of online shopping, a fully-functioning optimised website is no longer just an option but a requirement. If you want to generate quality traffic  and to build customer loyalty for your site, avoid the 3 web design mistakes below:

Slow Loading Websites

slow-loading-websites

Users nowadays are generally impatient. A report showed that at least 25% of users ‘bounce’ or exit a site without doing anything if its pages load time exceeds 4 seconds. This lost audience can easily be translated as lost revenue. This is most evident in large ecommerce stores like Amazon where each second can be translated as billions of dollar in loss.  

Check the speed of your homepage and other most visited pages of your site. Any page that loads longer than 3 seconds need to optimised. Use tools like Google PageSpeed to find insights to speed up your website. Consider minimizing image sizes and making codes cleaner. You can also consider asking your host provider different solutions that they may have to improve your site’s load speed.  

 

Poor Mobile Site Experience

Poor Mobile Site Experiences

Nowadays, mobile devices are seemingly extensions of the people’s lives. Whether at work or in everyday lives, people have it with  all the time and everywhere. It is always within an arm’s length away from a person. Google recognized this behavior and updated its algorithm to award mobile-optimised sites with better search rankings in order to incentivize companies to make their sites mobile friendly.

Audit your site by browsing it with different mobile devices. Do different tasks like navigating to different pages, downloading items and signing up for newsletters. Take note of sections that made you pause or areas that did not function properly.

Check your site with Google's Mobile-Friendly Test. This tool will show you how your site is displayed on different mobile browser sizes and orientations. It will also provide insight on areas of the mobile experience you can improve on.

 

No In-site Search Functionality

Website with no Search bar

Make it a point to provide easy access to your pages. People need information, and they need it quickly. What better way than providing them with an in-site search bar that allows them to input and browse your site’s page quickly. This is particularly important if you own a site that showcases thousands of different products.

Search functionality helps increase your site’s conversion. The data you will get from these searches will also help provide insight on items or pages that are important for them.

Have a search bar installed above the fold of each page of your website. Making sure this functionality is visible will directly affect both your bounce rate and conversion rate.

Summary

Website design can be quite difficult, but it can be beneficial if you know what to prioritize. Keep page load time fast, design for mobile and have a search function for your site. These basic items will keep your site competitive in the digital space.

When you have a business website and require changes to content like text, images, and links, how do you go about implementing those changes? Do you email your web admin and detail the changes to be made, or do you directly make the change yourself? If you’re the latter, then you probably have a content management tool built into your system. If you’re the former, then you are probably spending more time (and dollars) to manage your content.

 

Because time spent is measured in dollars, you as a business owner must aim for efficiency, innovation, and ROI.

 

How can you improve your profits if maintaining a website is still a considerable expense?

Let me give you an example.

 

I used to write blogs for a client for their business website – four articles a month spread out to one article each week. The scenario is that I write one article a week and email the article to the client. He will then review, make comments for improvement, or directly approve it. Once the content is approved, this will be forwarded to the web developer for posting on the site’s blog page. Then, the same routine follows for the next week’s blog.

 

The going back and forth each week with email communications and article reviews took a lot of time and energy. In an effort to make the process less time-consuming, I suggested to write the four articles a month in advance so it would be one sweeping process of writing, review, and publishing.

 

On average, this process takes about 3 to 4 days from start of content writing to getting the content published on the website.

 

But what if there’s another way?

 

I imagined being able to published directly on the website similar to a personal blog. In less than a day, an article can be written, reviewed, and published almost instantly, reducing time spent on processes, which can otherwise be spent on writing more content or other critical tasks.

 

That is what CMS is all about. Content Management System or CMS is a web application that you can install on your system to make it easy for you to add, edit, organize, and publish content on your website. If you are familiar with WordPress or other blogging platforms, you know you can log in, write content, add images, hit publish, and it is live on your website instantly.

 

In the earlier scenario, the alternative is that I have a login access to the client’s content management tool, I’ll input the content, upload images, and save it as draft. I can send quick email to the client that article is ready for review. He can then review the draft, even make edits, hit publish, and the article goes live. With CMS, it is also easy to schedule publication so you can set what date your article goes live, and it is queued in the system.

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