It is the festive holiday season and a busy month for marketers. But once the December shopping rush comes to a slow down after Christmas and companies take a short break from marketing campaigns, many of us will also take a break and spend time with loved ones.
The holidays are a great way to rest and spend quality time with family and friends. But it is also a good time to catch up on some holiday reading. You can make the most out of your free time by reading awesome digital marketing books that can help you jumpstart your marketing strategy for 2016.
We made a list! And hereâ€™s the top 10 marketing books we recommend for your holiday reading this season.
1. Permission Marketing by Seth Godin
Published in 1999, you would think insights in this book would not be relevant to the present digital age. Well, this is considered the foundation of todayâ€™s content marketing and social media best practices. In his book, Seth Godin speaks about the power of permission marketing in developing customer trust and more effectively build long-term relationships.
2. The Power of Visual Storytelling by Ekaterina Walter
Users are overloaded with content in various online channels. It's a competitive digital world. Getting noticed and capturing an audience are goals every online marketer aim for. In the â€œPower of Visual Storytellingâ€, Ekaterina Walter delivers best practices and examples on how to use visuals, videos, and social media to grab the attention of users and market your brand effectively.
3. Global Content Marketing by Pam Didner
Do you want to make it big and go global with your content marketing campaigns? Pam Didner takes you through a step-by-step process on developing strategies to engage the global audience with cross-regional content marketing. Will you take the global leap in 2016? This book might just be your gateway to go global.
4. The Big Data-Driven Business by Russell Glass and Sean Callahan
Big data is a powerful source of insights about your customers, their buying behavior and more. Authors Russell Glass and Sean Callahan offer real-life examples, expert advice, and a comprehensive guide to win customers, beat competitors, and boost profit by using big data for your business.
Whether you're a small business or a multi-national enterprise, data-driven campaigns can bring you closer and faster to achieving your business goals. Learn more in this book.
5. The Art of Social Media by Guy Kawasaki
In the Art of Social Media, you will find a collection of best practices and tips that you can immediately apply to your current and future social media campaigns. A good part of this book discusses the real struggles of online marketers today, something many of us can relate to. This book by Guy Kawasaki is a must-read for any digital marketer.
6. Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
A well-received book by New York Time's bestseller Jay Baer, Youtility is a genuine approach to marketing helping not selling. Read examples of businesses that have used this approach and improved their strategy. The best realization is that selling can get you a customer today while helping can create a loyal customer who will be happy to purchase again and again, thus developing trust in your brand.
7. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
In his latest book, Content Inc., Joe Pulizzi takes you through a radical six-step business development process that challenges outdated traditional marketing models. In today's digital age where content is what drives your marketing campaign, Pulizzi shares examples of failures and success to help you start a new business or innovate an existing one. For content marketers looking for an unconventional approach, this might just be the book for you.
8. Social Media ROI by Olivier Blanchard
Measuring the ROI of your social media tactics is one thing you can take away from Olivier BlanchardSocial Media ROI. You'll learn ways to maximize your budget and create profitable and sustainable strategies for your social media campaigns. Startups and big businesses can both benefit from Blanchard's book, which aims to align social campaigns and business goals through a well-defined measurement plan.
9. All Marketers Are Liars by Seth Godin
Either you're put off by the title or you are left curious enough that you just have to grab a copy. Here is another interesting read by Seth Godin, discussing the importance of telling a story and one that resonates to your audience and can become true.
In marketing and advertising, it is easy to create and tell a riveting story about your product or brand for the purpose of earning a sale. But when stories become untrue and the hype dies down, people will talk about it and your brand can get the bad rap.
The Internet has made it easy for users to add reviews, talk about brands and engage others with the same experience. Misleading customers is the best recipe for a marketing fail, and Seth Godin emphasizes authenticity in marketing.
10. Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
Last but not the least is a book by Jeffrey K. Rohrs discussing the importance of building your media assets and increasing your engagement reach for the long term. The focus is on audience development and creating lasting and profitable relationships that will help you gain considerable advantage from competitors.
Marketers struggling with engagement can really learn from the examples and practical tips provided by Rohrs in this book.
Do you have any digital marketing books to recommend? We hope this list can bring you closer to success in 2016. Good luck and happy holidays!