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Top 7 Marketplacer Features that Improve eCommerce Efficiency

Posted January 10, 2023

If you manage an online marketplace, you know that there are a lot of moving parts in this role. To be successful, you need to have systems and processes in place that keep things running smoothly. This can be especially difficult for businesses seeing a high level of customer activity with the holiday season coming in. 

Marketplacer is a platform that helps with just that. It offers features that streamline operations and make it easier to manage an online marketplace that's growing in size. In this blog post, we'll go over the top 7 Marketplacer features that can help make your processes more effective and help you stay on top of things better. 

What is Marketplacer? 

Marketplacer is an online marketplace platform that helps businesses connect with buyers and make sales. It makes it easier for vendors to create listings, manage orders, control pricing, and communicate with customers. 

Marketplacer is focused on its mission to make online marketplaces far more effective and efficient. Through the implementation of intelligent technology, the platform allows its customers to easily and quickly customize their eCommerce platform while still leveraging their existing infrastructure, whether its on Shopify, WooCommerce, or custom-built. The platform also provides analytics and insights, helping sellers track their performance in real-time. 

With features like automated marketing campaigns, specialized landing pages, and payment integrations, Marketplacer is growing to be a powerful tool for driving conversions and growing revenue for eCommerce businesses worldwide. 

7 Marketplacer Features We Love 

1. Create customizable listings to suit individual business needs

Marketplacer offers users a variety of tools to customize their listings, termed as "Adverts" on the platform. Once a seller is setup on the system, they get access to a dashboard where sellers can add detailed descriptions and images, set prices, and manage inventory for a product.  

Sellers can also create custom bundles to offer discounts or special packages. For instance, a seller can create a customization form allowing potential customers to pick different flavors, sizes, or varieties for a product bundle. From our experience, this is especially helpful for businesses who sell hampers and see more profit in bundling their product offerings. Other customization options include adding promotional flags and setting up different delivery charges for orders made online.  

2. Manage orders and control pricing in real-time

Marketplacer allows users to manage orders and control pricing in real-time, effectively cutting through the time for traditional systems to register shop changes. Through its dashboard, users can track daily transactions, view order statuses, and modify pricing as needed, all in a snap. 

During the holidays, online businesses are keen to offer seasonal promos and thus need a way to bulk edit product prices. Marketplacer makes creating promotional codes, discounts for customers, and apply additional shipping or taxes or shipping charges easy. If a seller is already setup on another eCommerce platform such as Shopify, an integration with Marketplacer allows the system to run an automatic import of any price, stock, and promotional changes from the seller's main platform. This helps ensure that customers are getting the best prices possible with up-to-date offerings, and takes off the time a seller would take updating prices on multiple platforms for a promotion.

3. Automated marketing campaigns for increased visibility

Marketplacer offers an array of automated marketing campaigns to help drive sales and increase customer loyalty. With these campaigns, vendors are able to send customized emails, track customer activity, segment customers into groups, apply discounts and promotions, launch abandoned cart recovery efforts, and more.  

These automated communications include delivery, restock, and new product updates that may otherwise be a hassle to setup manually. This automated marketing campaign feature helps ensure that the right product is in front of the right customers at the right time, with less effort on the seller's end. 

4. Payment integrations for customer convenience

Marketplacer offers a variety of payment integrations to ensure secure and seamless transactions. These include major payment gateways such as PayPal, Stripe, Apple Pay, Google Pay, and Amazon Payments. Additionally, customers can pay with credit cards or debit cards as well as via bank transfers. Each integration offers its own set of features and potential discounts which can help vendors maximize their sales revenue. 

5. Analytics and insights for tracking performance

Having analytics available for an eCommerce shop can provide invaluable insight into customer behavior and preferences that can help you better understand your target audience. Additionally, analytics can be used to track key performance indicators such as website visits, online conversions, and average order value. By understanding these metrics, it is possible to make informed decisions about what products are selling the most and how best to promote them in order to increase sales. Additionally, these insights may also reveal areas of opportunity for improvement, giving you a greater understanding of your customers’ needs and allowing you to refine your overall strategy. 

Marketplacer provides a powerful suite of analytics and insights to help sellers take control of their business. Sellers can use these insights to understand customer trends and make data-driven decisions about product promotions and pricing structures. With access to detailed metrics such as website visits, average order value, and online conversions, vendors have the ability to tailor their marketing campaigns and maximize sales.  

6. Specialized landing pages for improved conversions

Landing pages offer businesses a number of benefits, allowing them to engage potential customers and generate leads. Through strategic design and content, landing pages provide an effective way to capture visitor’s attention and convince them to take action. Landing pages can include contact forms, subscription forms, and product descriptions – all of which help turn visitors into paying customers. 

Marketplacer’s promotional pages feature provides sellers with an easy way to create and manage banners, special offers, and discounts in order to attract more customers to their store. Through this platform, vendors can quickly customize the look of their page and set specific start and end dates for promotions. The feature also allows merchants to target specific segments of their customers, making it easier to run targeted campaigns.  

7. 24/7 customer support system

Lastly, Marketplacer stands apart when it comes to customer service – offering a comprehensive suite of resources and tools to make sure every customer’s experience is seamless, efficient, and hassle-free.  

Through immediate response times and personalized support options, the company caters to individual customers’ needs. Additional features like an extensive knowledge base and helpful tutorials provide customers with the necessary tools they need to resolve any issues quickly. Furthermore, Marketplacer takes customer feedback seriously, hosting regular reviews and surveys to ensure every customer's experience is nothing short of exceptional. 

Managing Your Business on Marketplacer 

Marketplacer provides unique and comprehensive tools for creating a successful online store. With its easy-to-use promotional pages feature, comprehensive customer service system, and seamless integration with powerful eCommerce platforms on the market, Marketplacer is the ideal choice if you’re looking to get an online marketplace up and running quickly.  

Marketplacer has become the go-to platform for small to large business owners looking to maximize their success in the online space. If you're ready to take your business on Marketplacer to the next level, talk to one of our Marketplacer specialists today to get the support you need on managing your shop and getting the most out of Marketplacer’s powerful system. 

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