The internet is a galaxy of web pages which are dominated by WordPress sites. Like Coca-Cola, it is a household name in Content Management Sites. Reports claim that WordPress takes up about 60% of the CMS websites and these sites run about 30 percent of the entire internet. While these sites are made to be easy for use, they can slow down as you continue to build and add new content. Real world page speed is an important metric both for usability and SEO so it is critical to routinely make adjustments on your site.


Below is a process that can help you improve your WordPress site page speed:

Get a baseline number
It will be hard for you to track improvement if you do not have a starting point. While You can use the following tools to find that number you will improve on.
https://tools.pingdom.com/
https://gtmetrix.com/

Check your engines
Make sure you have the latest updates on your WP Core and all your plugins. While this is more of a web security task, updates are often created to not only prevent vulnerabilities but to also patch some code issues. Your site will undoubtedly benefit from this activity.
Although unrelated to patching updates, it is likewise important that you install SSL on your sites. Google has started to force sites to use SSL this as a basic security feature. Adding encryption will prevent your site to be tagged “unsafe” by Google.  

Serve Small Images
Images are the most common reasons a site slows down. Audit your images and see if you can resize them. Often, image dimensions are larger than needed.  If the dimension size is not the issue, sift through your images and review their file sizes. High-quality images often mean larger file sizes, but this can affect load speed.  Fortunately, there are a number of tools (Tinypng.com and others) that can still provide you with high-quality images without degrading display quality.

Implement Browser caching
Browser caching is often one of the most recommended items by Google PageSpeed insights. Enabling browser caching will allow you to tell your visitors how long they should keep specific resources on their computers. This will make sites load faster as many of the resources will be simply referenced from their own devices. For example, you can set a limit of cache for 2 weeks for images, and longer periods for other items like style sheets that do not change often.  Your developer can do this by setting it up directly on the .htacces filer or via a plugin like W3 Total Cache

Go Mini

Extra lines of code, even blanks, can add bytes to files. These added bytes also add some time to load. Minify your HTML code, CSS style sheets, and JavaScripts to further speed up your site. This is a technical task that competent developers can accomplish easily. It is very important to review all pages after minification to ensure that they are functioning properly.

Some parting notes:
There is a balance between speed and display or functionality. It would be great to have both but if you must choose, in some cases, it is better to sacrifice a bit of page speed for higher quality images and functionality. A simple HTML site will load faster than a sophisticated image-heavy site, but it may not fulfill the needs of the customer.


Our team at NFT provides page speed updates with our website maintenance services. Contact us today to learn more.

Business owners tend to undermine the importance of creating an effective advertisement. In order to create an effective advertisement, you must first understand the basics of a good advertisement content. As every business wants to stand out from the rest, and with the rising competition due to globalisation, promoting your business with proper advertisement techniques is essential. The challenges of creating an effective advertisement correlate with the increase in the amount of media consumption. Online advertisements go beyond just the visuals and the message. It is often is about finding a balance between finding the optimal delivery method, with the right message, for the right customers, at the right time and place.

The following 6 tips can help you gain the results you’re looking for in creating advertisements that are effective. These techniques can also be used for any promotional tool for your business such as brochures, emails, fliers, online advertisement, postcards, and more.

 

1. KNOW YOUR STRENGTHS

What makes you stand out from the rest? If you can communicate your brand strengths in your advertisements, there’s a chance some potential customers will choose you instead of your competitors. For example, the Red Bull “Gives You Wings” Campaign conveys an inspiring message that makes customers feel more capable. The use of “Wings” is unique from other energy drink. It connotes instant “flight” ass though it will help those who drink it will be able to perform at their jobs better.

2. UNDERSTAND YOUR TARGET AUDIENCE
Creating an ad with a specific target audience in mind can help increase engagement for your business. If you try to reach everyone all at once, you might have a difficult time reaching anyone. You can target your audience by different characteristics such as:
• Demographics
• Psychographics
• Business Industry/Market segment
• Geographical Area

With a defined audience, you can create marketing messages that will resonate deeper with each potential customer. Likewise, this will also help clarify the vision and mission of your organization and help your business stay focused.

 

3. HAVE LESS CONTENT
“Less is more” has been a phrase that has been important in the design world and is true for the content as well. As with the Red Bull example, “Red Bull Gives You Wings” is a short phrase but conveys a powerful message by empowering the audience. This phrase creates an emotional connection between the brand and the consumer. This emotionally-inspiring phrase can instrumental in creating brand loyalty with its consumers.

 

4. MAKE YOUR VISUALS CREATIVE
Mixing the right visuals with the right content make the most effective combination. It’s important to make sure that the visual elements you use do not overpower the message. The visuals should be attractive enough to target audiences but not distracting from the main message.

 

5. HAVE A CATCHY CALL TO ACTION
Your call to action should include words to encourage your audience to take action by telling them to click on the ad, buy your product, provide an email, etc. It’s important to use exciting words that will draw in potential customers. Make your call to action have a sense of urgency by focusing on action words, focusing on value, creating anticipation, or by showing the product or service benefits.

 

6. WHAT IS YOUR BUDGET?

No matter how much money your company spends on advertising, all companies must go through a process of determining the budget for the advertisement(s). In order to do this, you must first decide what your goals are from advertising and create an advertisement plan. This will help determine where you want to spend your marketing funds. One advantage of using online advertisement is its ability to set limits of your spendings.

There is no “one size fits all” model for creating the perfect advertisement as each business is different. However, building a strategy with these 6 tips in mind will help create a more effective advertisement and put you on the right track.

Website Analytics like Google Analytics can be very useful. It can tell you many things. Data can tell you where you are failing and give you clues to why you are failing. It can provide you ideas on what your company needs to adjust to grow your site. A deeper understanding of your site’s data can even help you uncover opportunities that can be very profitable for your business.

The importance of actively analyzing your website’s analytics cannot be understated. This is most especially true for small businesses. While your traffic might be small at the onset, the insights that you glean may help you grow your traffic slowly but steadily. As in any business, while overnight success is not guaranteed by studying analytics, steady progress is the key for longevity.

Check out the 5 quick win tips we have on data analytics below:

 

check for pages

Check for Pages with High Bounce Rates

What is a bounce rate? In simple terms, it is the rate that users open a web page and after a short view of the page, almost immediately, leave the site. This usually means that there is either something wrong with the page, or the page did not deliver what was promised to the visitor in terms of content. It is in, layman’s terms, when a user “sees a page, pukes and leaves”.

Filter the list oh high bounce rate pages, investigate why and update these pages. Check for issues of slow-loading, HTML-code issues, large images, non-compatibility to mobile devices, or simple UI issues. Each page will have an issue, no matter how small. Fix each of the issues.

 

Find Referring Traffic Wins

Referring traffic shows where your site gains the most attention. Find out which website provides you the most ‘free’ traffic and try to deepen the relationship with them. You can offer to advertise on their sites or to also provide them free referral traffic by posting a link back to their site. Nurturing this list of sites that support you can be very profitable in the long run.

 

popular search

Popular Search = Content Win

Open up your “Search Keyword” data menu and find out what people are looking for on your site. Popular search terms shows you data on what users need to find or want to find. If you are already providing the content for them, consider creating more content for the popular topics. If they are not yet found on your site, consider building pages for them.

 

Set-up Goals

Tracking Goals will give you an overall picture on the success of your site. You can create simple goals like visits to the contact us page, download a piece of content or sign-up to a newsletter. If you own an ecommerce site, make sure that you are tracking each successful sale made on your site. It often is the single most important data that you will need to look at to determine the health and progression of your online presence.

 

google analytics

Integrate your Google Analytics with your Google Adwords Account

Get a bigger picture of your data by integrating your Google Analytics with your Google Adwords account. While you may not be using this at the moment, linking both Google tools will give you a bigger picture of customer behavior on your site when you start paid advertising on Google. Specifically, you will be able to have insights from analytics to manage Adwords campaigns, and ultimately, optimize the performance of your online business.

You can find out more info on how to link Google Analytics and Google Adwords here: https://support.google.com/analytics/answer/1033961?hl=en

 

Data is not Insight

In Net Fusion Technology, we believe that data is nothing without insight. Small businesses need to take advantage of the power of Google Analytics for their site and their business. If you are unsure on how to go about with this, contact us. Our team has the capability to help you find the nuggets of wisdom from your analytics data.

Designing a landing page that converts effectively is both a science and art. It is simple enough to create one, yet optimizing it for better performance is another story altogether.

Every part of the page, the copy, the images, the layout and even the code, contribute to its performance. Unlike normal pages, landing pages should have a singular goal: converting users into active participants of your business.

If there are some elements out of place or don’t have a distinct purpose on the page, you have failed to give your prospects a seamless landing page experience.

Thus, not all landing pages end with conversions. More often, it is the design that prevents willing users from buying into what your landing pages are offering.

Here are few of the more common errors that hinder your landing page conversion rates.

 

Slow Loading Pages

Speed is requirement in conversion. “You snooze, you lose” is a rule of thumb when it comes to web design. It is a fact that users are very impatient and fickle-minded. A slight delay in a web page loading can contribute to a small percentage decrease in your conversion rate. While it may not seem significant, 1% lost customers can be a huge blow to your site’s revenue over time.

Pay close attention to the load time of landing pages. Make sure to minify images and compress design codes.  Audit your pages at least once a week to see whether or not it is performing as it should. Test load times of your pages frequently. Make sure they are not lagging especially if you often add content to these pages.

Not Mobile-ready

We live in a mobile-obsessed world. It should no longer just be an option to build mobile-ready sites. Needless to say, your landing pages being mobile-friendly should be of highest importance. Your landing pages should display properly on most mobile devices. Moreover, call to actions and conversion buttons should work as well as they do on desktop versions. It can be one thing to have mobile-ready page, and another for the landing page to be mobile-optimized for conversion.

Too many choices

Choice is a double-edged sword. It can either help nudge users to subscribe or you drive people away. When developing a landing page, design it according to the philosophy of minimalism. A single idea and a single action can help people decide easier. The less actions needed on a page, and the less messages, the clearer path of action will be for web users. Likewise, having single action or intent goals on your page will allow you to study conversion data on your landing page easier.

Unclear Call to Actions

Clarity is of high importance when asking people to do a specific action. If they are buying something, make it as simple as “Buy now” or “Purchase now”. If you want them to sign-up for a subscription, “sign-up” or “sign-up now” is good enough. Avoid vague actions like “ I want it!” or phrases like “shut up and take my money”.  Vague messaging may sound hip or fun, but more often than not, it contributes to confusion more than clarity. Keep your “Call to Actions” simple and easy to understand.

No Clear Message of Value

Spell it out for them. If you are offering something of value, it is important that it is clearly stated for your users. Maximise your landing pages by highlighting each product feature that will be beneficial to your customers. Make sure this is positioned just right beside your call to action buttons. This will be a quick visual cue for them. This will make it easy for them to convert. They will thank you for it.

 

Simplify to Optimise

The most important aspect of designing or optimizing a page for conversion falls more into simplification more than over designing. All the elements of the page should be organised in a way that converting your clients is a near-mindless or automatic experience.

It is easy to design landing pages, but it is so easy to mess up as well. Minimizing the friction and the distractions is often the key to a successful landing page. If you want optimise your landing pages, make sure to test different simple layouts  with robust content and clear call to actions.

 

Your company website is more than just an online version of a company paper brochure. Its design and performance can be seen as a measure of your company’s values, efficiency  and services. A poorly-designed website will affect not only your reputation but can also affect your sales and revenue in the long run. One can say that your customers will judge your site as a reflection of how your business operates.

With the the popularity mobile devices and the exponential growth of online shopping, a fully-functioning optimised website is no longer just an option but a requirement. If you want to generate quality traffic  and to build customer loyalty for your site, avoid the 3 web design mistakes below:

Slow Loading Websites

slow-loading-websites

Users nowadays are generally impatient. A report showed that at least 25% of users ‘bounce’ or exit a site without doing anything if its pages load time exceeds 4 seconds. This lost audience can easily be translated as lost revenue. This is most evident in large ecommerce stores like Amazon where each second can be translated as billions of dollar in loss.  

Check the speed of your homepage and other most visited pages of your site. Any page that loads longer than 3 seconds need to optimised. Use tools like Google PageSpeed to find insights to speed up your website. Consider minimizing image sizes and making codes cleaner. You can also consider asking your host provider different solutions that they may have to improve your site’s load speed.  

 

Poor Mobile Site Experience

Poor Mobile Site Experiences

Nowadays, mobile devices are seemingly extensions of the people’s lives. Whether at work or in everyday lives, people have it with  all the time and everywhere. It is always within an arm’s length away from a person. Google recognized this behavior and updated its algorithm to award mobile-optimised sites with better search rankings in order to incentivize companies to make their sites mobile friendly.

Audit your site by browsing it with different mobile devices. Do different tasks like navigating to different pages, downloading items and signing up for newsletters. Take note of sections that made you pause or areas that did not function properly.

Check your site with Google’s Mobile-Friendly Test. This tool will show you how your site is displayed on different mobile browser sizes and orientations. It will also provide insight on areas of the mobile experience you can improve on.

 

No In-site Search Functionality

Website with no Search bar

Make it a point to provide easy access to your pages. People need information, and they need it quickly. What better way than providing them with an in-site search bar that allows them to input and browse your site’s page quickly. This is particularly important if you own a site that showcases thousands of different products.

Search functionality helps increase your site’s conversion. The data you will get from these searches will also help provide insight on items or pages that are important for them.

Have a search bar installed above the fold of each page of your website. Making sure this functionality is visible will directly affect both your bounce rate and conversion rate.

Summary

Website design can be quite difficult, but it can be beneficial if you know what to prioritize. Keep page load time fast, design for mobile and have a search function for your site. These basic items will keep your site competitive in the digital space.

Logos can become more than just mere symbols of a company. Nike, Google, and Apple have reached an iconic status that most of everyone in the world recognize what their brands represent. A video from VOX explains what makes logos go from good to great.

They interview Michael Bierut, a well-known graphic designer who explains the 3 different types of logos “ the wordmark, pictorial and abstract iconography. He also introduces a fourth type which is called”logo system”.  This is the kind of logo that has different versions. One can see this in the ever-changing Google Doodles as well as in the famous MTV logo.

 

A logo is a face of a company and creating one is imperative even in web design and digital marketing. Quoting the video, Logos allows companies to create conversions beyond its name. Nevertheless, a logo is merely an empty vessel. No matter how big its splash is when it is released; Bieret believes that it is really the company and its performance in the long run that makes a logo’s success.

Watch the video here: