With the internet changing the way we live our lives and also the way we transact our businesses, using social media for our businesses is at times an awkward fit.

Navigating the social media landscape has its difficulties. Social media is subject to cultural and social restrictions. And, with a social media new tool released almost every day, it can be easy fall to the fad and assume you need to use all for marketing your services and products.

Companies often make the mistake of trying to be an early adopter on every social media trend, even if it doesn’t fit their marketing strategy. As in each marketing communication plan, the most foundational question you need to fulfil is to know who your audience is. This knowledge will allow you to understand not only what messages to communicate, but which social media platform to spend your budget on.

Each social media platform was created for its own purpose and, thus, they attract different kinds of audiences. In this way, they are not created equally.

LinkedIn

LinkedIn is a platform for the workers of the world. This career-centric social media site was built for people to advertise their skills and for people to network their businesses. In other words, if you plan to use this site, make sure your content is directed toward a professional audience. This is not the place for casual and personal content like memes and jokes.

Instagram

Instagram is a visual-centric site. It was built for sharing photos and videos thus all popular content is visually striking. If you wish to participate in this platform, make sure that all your photos or videos are well-composed and well-edited. You can post anything on this platform, but originality and authenticity of content are esteemed above great video or photography.

Pinterest

Pinterest is also a visually-centric site but its format allows more than just the use of photographs or videos. It is often used for infographics on how-to-dos and tips. This is a good site to re-post blogs and other info that cannot be posted on Instagram. If you have informational content that uses images, post them on this platform to drive people to your site.

Twitter

Twitter is a forum that can simply be a conversation among friends that can easily turn into a million people overnight.  Like a cocktail party, it a great place to leverage customer service and create a genuine conversation and relationship with your clients. If you own an account, make sure to keep your communications professional as this is a very public forum.

Facebook


Facebook is the biggest social media platform there is at present. Owning a Facebook page is a no-brainer. It gives your business legitimacy, provides information and is used for marketing. And, everyone is on it. While specific content is more effective on other social media sites, maintaining an account will allow you to connect to your audience more seamlessly.

Tips for Managing Social Media

The Medium is the message.

Before you post items on all our accounts, consider who your audience is and where they are. Study how different platforms are used and consider which site will be the best fit for your needs. While having accounts for all sites is useful for branding identity and discoverability, make sure to focus your online marketing efforts for the few that fit your branding.

Be helpful, not boastful.

People who often brag are shunned on social media. This rule also applies to businesses. While updates and news are important, as well as marketing new products, make sure that most of your posts and content useful and relevant information to your audience. Establish your identity as a problem-solver and not just a hard-seller and watch your influence grow.

Don’t just talk, listen more.

Sales can be won quickly if you respond quickly to clients questions on a short period of time. Don’t just treat your social media accounts like a signpost or ad board only. Make sure that you respond to all questions and concerns on all the channels you have accounts on. They are direct contact channels that will give you direct feedback to your most valuable shareholders.

If you want to market your services or products on Social Media but do not have the expertise or resources to do so, feel free to contact us.

Cyber security is no longer an option but has become a necessity for any business. It’s easy to think that these attacks will never happen to you or your company. Although this may have been true even 10 years ago, cyber-attacks can happen to anyone with a device that is online. Cybersecurity has become a growing issue as attack rates have been increasing each year, and due to the complexities of these cyber-attacks, cyber security has never been simple. It’s important to know what constitutes a good cyber security and what is needed for each business.

Here are the three reasons why cybersecurity matters to you:

 

1.     Protecting client data & maintaining trust

When your business starts becoming a profitable entity, it is only right that there will be more clients to manage. A crucial part in any successful business is the trust between the customer and the company. Ensuring that the client’s data is safe will not only benefit your company but also the customer’s trust with the business as cyber-attacks can put your customers and partners at risk.

On May 2014, eBay was a victim of a giant cyberattack affecting over 145 million users exposing names, addresses, dates of birth and encrypted passwords. In short, hackers got into the company’s network using the credentials of three corporate employees and had complete access inside for 229 days in which they were able to hack into the database. The breach resulted in the decline in user activity and a decline of trust. PwC’s Global State of Information Security Survey 2018 states, “87% of global CEOs say they are investing in cybersecurity to build trust with customers.”

 

2.     Increase in cyber threats

According to a report by McAfee, cybercrimes in 2014 had a total cost of $445 billion and in 2017 had reached $600 billion. Cybersecurity Ventures report of cybercrimes estimates that the cost of cyber threats will rise to $6 trillion annually by 2021. Not only are the attacks increasing but the degree of the damage of these attacks are also on the rise.

 

Examples of cyber-attacks include:

·      Malware that gives your banking and credit card details of cyber criminals

·      Ransomware that encrypts your data files (The only way to access your data files is by paying the criminal to unlock the files)

·      Data leaking/ destruction of data

·      Stolen money

·      Theft of intellectual property.

Cyber threats are no longer a matter of “if,” but “when,” and these breaches can be a huge financial burden for your company. With cyber security, it is always better to be safe than sorry.

 

3.     Cyber-attacks can apply to any business

Many times, when we hear of a wide scale cyber-attacks, we hear of big companies like Target and eBay and tend to think that my business is too small to be at risk. However, you need to know that this is a false sense of security. We’ve grown too accustomed to hearing about big companies or government bodies being hacked but not of the attacks that do not make the news. Small to medium sized businesses are actually the ones not addressing the problem properly, making them an easier target. 43 percent of cyber-attacks in 2015 were targeted towards smaller businesses according to Symantec, a software company. This number has continued to increase each year.

 

Cyber threats are here to stay and being proactive about your cyber security will only benefit your company in the long run. Threats will only continue to increase and become more intricate as time goes by. Like all businesses, it is best to be proactive and reduce any risks and vulnerabilities that can arise.

Business owners tend to undermine the importance of creating an effective advertisement. In order to create an effective advertisement, you must first understand the basics of a good advertisement content. As every business wants to stand out from the rest, and with the rising competition due to globalisation, promoting your business with proper advertisement techniques is essential. The challenges of creating an effective advertisement correlate with the increase in the amount of media consumption. Online advertisements go beyond just the visuals and the message. It is often is about finding a balance between finding the optimal delivery method, with the right message, for the right customers, at the right time and place.

The following 6 tips can help you gain the results you’re looking for in creating advertisements that are effective. These techniques can also be used for any promotional tool for your business such as brochures, emails, fliers, online advertisement, postcards, and more.

 

1. KNOW YOUR STRENGTHS

What makes you stand out from the rest? If you can communicate your brand strengths in your advertisements, there’s a chance some potential customers will choose you instead of your competitors. For example, the Red Bull “Gives You Wings” Campaign conveys an inspiring message that makes customers feel more capable. The use of “Wings” is unique from other energy drink. It connotes instant “flight” ass though it will help those who drink it will be able to perform at their jobs better.

2. UNDERSTAND YOUR TARGET AUDIENCE
Creating an ad with a specific target audience in mind can help increase engagement for your business. If you try to reach everyone all at once, you might have a difficult time reaching anyone. You can target your audience by different characteristics such as:
• Demographics
• Psychographics
• Business Industry/Market segment
• Geographical Area

With a defined audience, you can create marketing messages that will resonate deeper with each potential customer. Likewise, this will also help clarify the vision and mission of your organization and help your business stay focused.

 

3. HAVE LESS CONTENT
“Less is more” has been a phrase that has been important in the design world and is true for the content as well. As with the Red Bull example, “Red Bull Gives You Wings” is a short phrase but conveys a powerful message by empowering the audience. This phrase creates an emotional connection between the brand and the consumer. This emotionally-inspiring phrase can instrumental in creating brand loyalty with its consumers.

 

4. MAKE YOUR VISUALS CREATIVE
Mixing the right visuals with the right content make the most effective combination. It’s important to make sure that the visual elements you use do not overpower the message. The visuals should be attractive enough to target audiences but not distracting from the main message.

 

5. HAVE A CATCHY CALL TO ACTION
Your call to action should include words to encourage your audience to take action by telling them to click on the ad, buy your product, provide an email, etc. It’s important to use exciting words that will draw in potential customers. Make your call to action have a sense of urgency by focusing on action words, focusing on value, creating anticipation, or by showing the product or service benefits.

 

6. WHAT IS YOUR BUDGET?

No matter how much money your company spends on advertising, all companies must go through a process of determining the budget for the advertisement(s). In order to do this, you must first decide what your goals are from advertising and create an advertisement plan. This will help determine where you want to spend your marketing funds. One advantage of using online advertisement is its ability to set limits of your spendings.

There is no “one size fits all” model for creating the perfect advertisement as each business is different. However, building a strategy with these 6 tips in mind will help create a more effective advertisement and put you on the right track.

 

Anyone can plainly see how digital marketing has expanded exponentially. And one of the most important facets of digital marketing that has exploded in the digital era is content marketing.

Content marketing, despite what some digital marketing people would like to think, has been as old as marketing itself. It is a way of marketing by providing free value without emphasizing the “sell”. In short, it is an ad that doesn’t feel or look like an ad.

 

This has been done before, as I mentioned, but in the new era of social media, it has definitely found fertile ground. Social media’s first rule is that content should be interesting or of value to the audience.

Ads do not have as much power, for example, in your Facebook feed if they are plain, simple, straightforward, and boring ads. This is why viral videos that are inconspicuously branded are doing better than videos that are just using the same old hard sell strategies.

 

“Content is King”

If content remains as king, then content marketing is certainly the way to go. It will be in vogue this year till next year. Google, for example, still and will most likely always prefer sites that have good, original content that is shared organically.

 

So what are the most important characteristics of content marketing that you need to take note of if you plan to inculcate it within your brand strategy?

Various quality content in many forms and media (video, podcasts, great graphics, engaging posts, top quality blog content).

Focusing less on hype and more on interesting information that people will actually want to consume.

Great story telling – a good story is not something you will only find in one kind of content or medium, you can actually find it in all forms of media. An image, for example, that tells or invokes a deeper “story” when you look at it carefully, is more powerful than one that you can take on face value.

The human touch needs to be felt in all your content. This means that you are making something that does not feel churned out en-masse from a soulless content factory.

 

This is no joke. We are serious. According to data from various studies, emojis are not as stupid as many people might think they are at first glance. They are cultural touchstones that enable advertisers to say more with less. And now that Facebook and social media in general has become a big weapon in marketing, the correct use of emojis.

A survey from Entrepreneur.com has collated information from more than three thousand businesses all over the globe and found that the ten most excellent businesses in facebook in terms of engagement rate and how related the ad content are to each other in order to see what qualities they all share. And the result? Nine out of ten of the best performing ad campaigns used emojis.

Using emojis in advertising is nothing new. It’s been done back in 2014 and has since gained more acceptance as a best practice. Right now, some of the biggest consumer products and most well-known household names have social ads that have used emojis in such creative ways. Brands such as Disney, Chevrolet, Pepsi, and popular publications have used them. And there are many, many more.

But why can these simple symbols become so powerful?

The answer: because they communicate real emotion in a much faster way than words can. Space is always a big issue in digital marketing. Actually, in any type of marketing, the less space you need to communicate more things, the better. And emojis can also give back feedback towards your business. This is valuable insight on how your audience actually feels about you and your brand.

The day many advertisers have been waiting for is here. Facebook is finally allowing ads directly in Facebook messenger. This is going to change a lot of things, both for better and for worse.

Facebook has already tested their new ad feature in Thailand and Australia and reported that the yield of their study has been mostly positive. This is why  they are now enlarging their display ad channels with a beta version that lets business pages purchase media space between private chats. On paper, this sounds like an invasive, annoying thing to do, but Facebook assures everyone that it will be executed in a very tasteful manner. This month we will start to see ads in the messenger app home tab. And more and more of this will be gently rolled worldwide out through the year.

So just how will these ads be served and will they be as annoying as they sound? Facebook claims that the number of ads in a person’s inbox will be determined by hoe many chat threads that person has active, how big their screen size is, and also, even the “pixel density” will be checked as a factor. As for invasion of privacy, Facebook claims that the ads will not target users based on key words within the chat itself. But of course, that sounds a little hard to believe. If that’s not the case now, we may see things change in the future.

The ads will of course be available to businesses through Ads Manager or Power Editor, and it will be one of the default placements for ads aside from Instagram, Audience Network, and the main Facebook app.

The design of the ads has changed from horizontally scroll to single display. The reason? People might accidentally click on the ads because Messenger is designed for swiping.

Facebook has been running out of ad inventory space in its News Feed as more and more advertisers are competing with content. To avoid this slowing down of ad revenue, of course the company needs to compensate by finding other locations in their properties.